Amogh Lux
Service Design
3
Project 4: Yaya
About Alpha + Telephonika
My Role 2 Service Designer. This was a group project with 4 other
Telefónica, S.A. is a Spanish multinational telecommunications
awesome people to kickstart the
company headquartered in
RCA Service Design Course. All members of the group joined
Madrid, Spain. It is one of the largest telephone operators and
hands in research methodology, ideation and prototyping
mobile network providers in the world.
A service concept to help build mental resilience in kids.
Process Highlights
Title: Yaya Type: Royal College of Art Service Design project. Date: Sep 2018 – Dec 2018 Timeline: 2 months full time
Discovery
Definition
Develop
Deliver
- Problem Definition
- Service Proposition
- Prototype
- Learnings
- Forecasting
2019
Amogh Lux
Service Design
Discovery
Our Challenge To create a service vision of the future that helps reduce chronic illnesses and empower people to have better control of their lives through knowledge and stronger decision making.
Children
After initial brainstorming we found
Mental health issues start at an early stage. 1/2
where our interests aligned. We wanted
of all mental health problems are established by
to tackle mental health; the gateway to most chronic diseases.
the age of 14. Using this we narrowed our focus to mental health services for children.
2019
Mental Health
Amogh Lux
Discovery
asks him about his day while robot prepares dinner.
Forecasting. The 2020 kid.
Service Design
Mother, co-working from home,
Timmy takes his VR pet out for a walk on the drone
Tim’s daily information is being tracked and uploaded by “invisible” tech. Tim meets his friends online to AI teachers, 3D printing Co-learning space: Mindfulness morning, video class with other
Tim is 9 Years old. He just started “Big” school in London. He’s adopted by an
play VR games.
crafts Space travel classes, vegan lunch
countries Parents check on smart wearables that
inter-racial couple. Tim hates brussels sprouts. He is more of an introvert and
he arrives safely.
prefers to spend time in doors and finds it easier to play with virtual friends he’s met online with similar interest. Tim User Persona Concept for Yaya
Woken up by Alexa
Self-driving car takes Tim and his nanny to co-learning space
Concept. Daily Routine for Tim
2019
(We attended an international schools convention and interviewed/surveyed over 100 parents, teachers and kids.)
Amogh Lux
Service Design
Discovery
Forecasting. The future of “parenting�. Tech Invasion
More Home Time
New Principles
Parents will be armed and
The future of work hints at more
Global challenges such as climate
drowned in child focused tech such as virtual toy rooms
flexible work environments and the idea of increased remote
change, migration and political uncertainty will play a more
Interactive AI and advanced children monitoring systems.
workers and home offices
important role in family life
2019
(We attended an international schools convention and interviewed/surveyed over 100 parents, teachers and kids.)
Amogh Lux
Definition
Service Design
Framing the service.
The future of childhood? Yaya is a service layer that connects all wearables and smart systems in a family’s life that helps parents keep track of their children’s mental, emotional health while giving “nudges” in the form of tasks to children to help themselves make mentally healthy lifestyle choices.
2019
Amogh Lux
Develop
Service Design
Validation.
 Prototyping our service concept. To prototype our system, we created a board game where participants go about their daily grind from the POV of a child. At each activity, which were individual steps in the board-game, the game asks them to make a decision. Each decision at each step had unique consequences. For example they might not get points, or they might loose a turn. Then at the end of one round, which was one day, we asked questions like.. Will they make different choices if they played a second round? How do you think your child will react to such a system?
2019
Amogh Lux
Service Design
Deliver
Reflection. Key Learnings.
Research
Ideation
Teamwork
Storytelling
Interviewing parents and teachers
With projects keen on future
Working with a team of designers
We learned that ‘how’ we
taught us more about children than
forecasting it is important to
makes it challenging to make quick
communicate our service concept
desk research. However, our team could have outlined a stronger
consider the ethical implications of new systems, ideas and
decisions. Our team was able to move ahead because we
is as important as making a strong concept. Services are invisible by
research methodology to gain deeper insights.
innovations
established healthy social dynamics that allowed us to be
nature and visualizing it for your audience helps bring clarity.
objective.
2019