Manzo Burger Jerusalem | Brandbook

Page 1

July 2022

BRAND IDENTITY

THE BRAND

Manzo logo exists in a vertical lockup. In cases where the logo will appear either too small or the printing does not allow for refined detail (ex. business card, pins, stamp) the “alternative shield” version must be used.

ICON STAMP STAMP
LOGO OVERVIEW
Pantone Black C Pantone P 8 -52 C C:0 M:0 Y:0 K:100 HEX #231f20 C:0 M:97
ICON x 1/2 x 1/2 x safe area safe area safe area
Y:80 K:0 HEX #d52a3f

Logo Usage

The logo can be used in various combinations of colors but must always follow the guidelines stated here.

Logo on light background

b&w color. used in situations where color is not an option

The primary color should be used in all cases when possible

Logo on dark background

MANZO BURGER BRAND IDENTITY | JULY 2022

Logo Usage

The logo must never be altered in any way outside the guidelines in this document.

never change the proportions of the logo by stretching or squezzing

do not change the colors of the logo

do not add embelishments or graphics to the logo

do not tilt or rotate the logo

always allow enough space between the logo and other graphic elements or edges of the media

MANZO BURGER BRAND IDENTITY | JULY 2022

Logo Scale

The Theodorie logo is designed to work on both small and large formats.

print size under 2cm (width) use icon only.

minimum width of icon is 1cm

MANZO BURGER BRAND IDENTITY | JULY 2022
MANZO BURGER BRAND IDENTITY | JULY 2022

TYPOGRAPHY(EN)

The designated English fonts for MANZO are:

Cocogoose & Market Web

Cocogoose Regular

Headings & Titles

Cocogoose & Market Web

Lorem Ipsum Dolor Sit

Lorem Ipsum

Body Text

Cocogoose Pro Thin

Aenean ut facilisis leo. Interdum et malesuada fames ac ante ipsum primis in faucibus. Duis gravida metus neque, non fringilla enim laoreet eu. Vestibulum eget porta dolor. Vestibulum vitae justo tempus neque mattis finibus. Phasellus congue ligula at velit imperdiet ornare. Donec non velit fermentum, malesuada nunc at, tincidunt felis. Maecenas et ante justo. Morbi bibendum pellentesque turpis non dictum. Donec finibus blandit odio, quis bibendum justo semper eu. Curabitur et convallis nisl. Aliquam faucibus arcu est, egestas malesuada lorem placerat egestas. Vivamus porta non erat at cursus. Aliquam hendrerit eros vel dolor interdum, ut pulvinar sapien efficitur.

Cocogoose Pro Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ

Market Web ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_+
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
MANZO BURGER BRAND IDENTITY | JULY 2022
1234567890 !@#$%^&*()_+

TYPOGRAPHY(AR)

The designated Arabic font for Manzo is: GE SS Two & Dast Nevis

In cases where this font may not be suitabl;e (ex. web body text) the laternative font is GE SS TWO LIGHT

ﺖﻴﺳ رﻻود مﻮﺴﺒﻳا ﻢﻳرﻮﻟ ﺎﺒﻳادأ رﻮﺘﻴﺘﻜﻴﺴﻧﻮﻛ, ﺖﻴﻣأ رﻮﺘﻴﺘﻜﻴﺴﻧﻮﻛ, ﺖﻴﻣأ ﺖﻴﺳ رﻻود مﻮﺴﺒﻳا ﻢﻳرﻮﻟ" رﻮﺒﻤﻴﺗ دﻮﻤﺳﻮﻳأ ود ﺖﻴﺳ,ﺖﻳﺎﻴﻟأ ﺞﻨﻴﻜﺴﻳ ﺎﺒﻳادأ . اﻮﻴﻜﻴﻟأ ﺎﻨﺟﺎﻣ رﻻود تا يرﻮﺑﻻ تﻮﻴﺘﻧﻮﻳ ﺪﻳﺪﻳﺎﻜﻧأ ﺪﻳﺮﺘﺳﻮﻧ ساﻮﻴﻛ,ﻢﻳﺎﻨﻴﻓ ﻢﻴﻨﻴﻣ دأ ﻢﻴﻧا تﻮﻳ ﺖﻳ ﻲﺴﻴﻧ سأرﻮﺑﻻ ﻮﻜﻣ ﻠﻳ ﻦﺷﺎﺘﻴﺳ ﺮﻴﺴﻛأ ساﻮﻳد . تاﻮﻴﻜﻴﺴﻧﻮﻛ ودﻮﻤﻣﻮﻛ ﺎﻳأ ﺲﻛأ بﻮﻴﻜﻴﻟأ ﻲﺗﺎﺘﺑﻮﻴﻟﻮﻓ ﺖﻳأﺮﻳﺪﻨﻴﻬﻳﺮﺒﻳر نإ رﻻود يﺮﻳرأ ﻲﺗﻮﻳأ ﻻﻮﻴﻧ ﺖﻳﺎﺠﻴﻓ ﻮﻳأ رﻻود مﻮﻴﻠﻠﻳﺎﻛ ﻲﺴﺴﻳأ ﺖﻳﻼﻴﻓ .رﻮﻴﺗﺎﻳارﺎﺑ Headings & Titles GE SS Two Bold & Dast Nevis Body Text GE SS Two Light Dast Nevis غ ع ظ ط ض ص ش س ز ر ذ د خ ح ج ث ت ب ا ي و ه ن م ل ك ق ف 123٤٥٦7890 !@#$٪^&*)( GE SS Two ض ص ش س ز ر ذ د خ ح ج ث ت ب ا ي و ه ن م ل ك ق ف غ ع ظ ط ١٢٣٤٥٦٧٨٩٠ !@ # $٪ ^& @)( GE SS Two LIGHT ط ض ص ش س ز ر ذ د خ ح ج ث ت ب ا ي و ه ن م ل ك ق ف غ ع ظ ١٢٣٤٥٦٧٨٩٠ !@ # $٪ ^& @)( MANZO BURGER BRAND IDENTITY | JULY 2022 مﻮﺴﺒﻳا ﻢﻳرﻮﻟ

Stationary

Street Name, Jerusalem, Israel

P.O.Box 51197 ZIP 910000

T +972 (0) 2 581 3515

M +972 (0) 54 813 4883

Orwa@ManzoBurgerofficial.com

@ManzoBurgerofficial www.manzoburgerofficial.com

8.5cm
0.75cm 0.75cm
5.5cm
ORWA SALMAN Operations Manager
8.5cm
MANZO BURGER BRAND IDENTITY | JULY 2022
5.5cm front back back option 2 Business card 8.5 x 5.5

A4 Letterhead scaled @50%

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam ut leo ipsum. Curabitur nec dolor nisl. Vestibulum ac vestibulum tortor, in rhoncus quam. Nunc pharetra orci quis ipsum auctor tempus. Quisque dictum tristique sapien, vitae dictum tortor suscipit id. Vestibulum in lectus tristique, iaculis ante ac, dapibus velit. Nam id tortor nec sapien pretium egestas. Praesent cursus libero quis eros aliquet euismod. Mauris egestas eleifend diam et dapibus. Fusce dignissim dolor quis neque tristique vestibulum. Praesent fringilla posuere diam at efficitur. Quisque mattis mauris at augue iaculis, eget auctor elit tristique.

Fusce tincidunt ullamcorper est, in faucibus eros gravida id. Integer laoreet sapien in dui feugiat, vitae cursus lectus suscipit. Vestibulum sed dolor mattis, condimentum elit vitae, mattis metus. Etiam viverra vehicula velit, at sagittis urna dignissim eget. Donec imperdiet porttitor pretium. Pellentesque egestas vulputate tortor, at aliquam ex suscipit ac. In hac habitasse platea dictumst.

Mauris ultrices est id tortor venenatis luctus. Proin nec placerat augue. Donec mi dui, molestie ut ultricies faucibus, ultrices dictum dolor. Phasellus consequat auctor odio nec facilisis. Suspendisse potenti. Aenean at urna est. Proin id porta eros, sed interdum libero. Integer mattis sed elit nec finibus. Phasellus augue est.

Sed sed odio et leo laoreet vestibulum a nec urna. Fusce tellus erat, luctus a venenatis non, vehicula sed ex. Sed mattis eleifend porttitor. Quisque ullamcorper convallis scelerisque. Phasellus mattis quam, quis blandit ligula tempor a. Praesent in tincidunt nisl. Proin vehicula mi ac risus venenatis euismod. Nullam at neque nec sem maximus sodales. Nam diam neque, lacinia ac urna sed, efficitur consectetur diam. Maecenas egestas, lectus a pellentesque placerat, enim nisl sodales elit, pretium rutrum nulla nisl quis turpis. Nullam fermentum nec libero sed blandit. Nullam felis justo, tincidunt placerat arcu vel, fringilla vulputate nunc.

Donec tincidunt vehicula est at sollicitudin.

Street Name, Jerusalem, Israel

P.O.Box 51197 ZIP 910000

T +972 (0) 2 581 3515

M +972 (0) 54 813 4883

Orwa@Manzoburger.com

www.Manzoburger.com

Stationary 45mm 45mm 52mm Contact Info Rubik Regular 8pt. Body Text Rubik Regular 10pt.
1.6 mm
MANZO BURGER BRAND IDENTITY | JULY 2022
Thank
MANZO BURGER BRAND IDENTITY | JULY 2022
You

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.