Menabeast Brandbook

Logo Construction

The logo is a straightforward text based design meant to empowerment and conﬁdence. Always give the logo enough “breathing room” by adhering to the “safe area” rule.

icon

to be used in cases where a vertical aspect ratio deﬁnes the space or used as a design element

1/2 X

SAFE AREA X 1/4 X 1/7 X 1/7 X

SAFE AREA 1/2 X

a secondary option in horizontal format may be used.

horozontal logo

Logo Usage

The logo can be used in various combinations of colors but must always follow the guidelines stated here.

Logo on light background

Bwndi b&w is the primary color and should be used in all cases when possible

Logo on dark background

Selective Yellow C:0 M:29 Y:100 K:0 HEX/HTML #FEBB12 Middle Blue primary color primary color Cerise Red C:0 M:98 Y:47 K:0 HEX/HTML #ED1D5E primary color Space Cadwt C:92 M:87 Y:37 K:30 HEX/HTML #2D315A primary color C:53 M:0 Y:9 K:0 HEX/HTML #6ACCE2

. Color & Materials

Menabeast colors are based on4 main hues, These 4 colors empowerment a movement and energy feel

Mena colors are based on 2 main hues, Black&white. These 2 colors empowerment a Conﬁdnce and high end feel.

Secondary color Recycled Paper Materials Kraft Paper Materials

Color & Materials Elerie Black

Logo Usage

The logo must never be altered in any way outside the guidelines in this document.

never change the proportions of the logo by stretching or squezzing

do not change the color of the logo

do not add embelishments or graphics to the logo

do not tilt or rotate the logo

always allow enough space between the logo and other graphic elements or edges of the media

Logo Scale

The Mena logo is designed to work on both small and large formats.

print size under 2cm (width) use icon only. minimum width of icon is 1cm

Typography (English)

Lorem ipsum

dolor sit amet

Aenean ut facilisis leo. Interdum et malesuada fames ac ante ipsum primis in faucibus. Duis gravida metus neque, non fringilla enim laoreet eu. Vestibulum eget porta dolor. Vestibulum vitae justo tempus neque mattis ﬁnibus. Phasellus congue ligula at velit imperdiet ornare. Donec non velit fermentum, malesuada nunc at, tincidunt felis. Maecenas et ante justo. Morbi bibendum pellentesque turpis non dictum. Donec ﬁnibus blandit odio, quis bibendum justo semper eu. Curabitur et convallis nisl. Aliquam faucibus arcu est, egestas malesuada lorem placerat egestas. Vivamus porta non erat at cursus. Aliquam hendrerit eros vel dolor interdum, ut pulvinar sapien efficitur.

The following typefaces should always be used for the Mena brand.

Headings & Titles Brush Squad Regular Or Jeko SemiBold Body Text Jeko SemiBold Brush Squad Regular abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+ Jeko SemiBold abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+

The following typefaces should always be used for the Mena brand. Exceptions may be made for one time projects or unique graphic work.

Typography (Arabic ﻲﺑﺮﻋ

ﺢﺿوأ نأ ﺪﺑ ﻻ ﻦﻜﻟ ﺢﺿوأ نأ ﺪﺑ ﻻ ﻦﻜﻟ ﺪﻴﺠﻤﺗو ةﻮﺸﻨﻟا رﺎﻜﻨﺘﺳا لﻮﺣ ﺔﻃﻮﻠﻐﻤﻟا رﺎﻜﻓ ا هﺬﻫ ﻞﻛ نأ ﻚﻟ ﺔﻘﻴﻘﺣ ﻒﺸﺘﻜﺘﻟ ﻞﻴﺻﺎﻔﺘﻟا ﻚﻟ ضﺮﻋﺄﺳو ،ﻞﻌﻔﻟﺎﺑ تﺄﺸﻧ ﻢﻟ ا ﺐﻨﺠﺘﻳ وأ هﺮﻜﻳ وأ ﺾﻓﺮﻳ ﺪﺣأ ﻼﻓ ،ﺔﻳﺮﺸﺒﻟا ةدﺎﻌﺴﻟا ﻚﻠﺗ سﺎﺳأو ﻻ ﻦﻳﺬﻟا صﺎﺨﺷ ا ءﻻﺆﻫ ﻞﻀﻔﺑ ﻦﻜﻟو ،ةدﺎﻌﺴﻟﺎﺑ رﻮﻌﺸﻟا ﺔﻴﻧﻼﻘﻋ ﺮﺜﻛأ ةرﻮﺼﺑ ﺎﻫﺮﻌﺸﺘﺴﻧ نأ ﺪﺑ ﻻ ةدﺎﻌﺴﻟا نﺄﺑ نﻮﻛرﺪﻳ ﻪﻧﺄﺑ رﺮﻛأو ،ﺔﻤﻴﻟ ا فوﺮﻈﻟا ﺔﻬﺟاﻮﻤﻟ اﺬﻫ ﻢﻬﺿﺮﻌﻴﻓ ﺔﻴﻘﻄﻨﻣو ﻮﻫ ﻢﻟ ا ،مﻻ ﺎﺑ ذﺬﻠﺘﻳو لﺎﻨﻤﻟا ﻞﻴﻧو ﺐﺤﻟا ﻲﻓ ﺐﻏﺮﻳ ﻦﻣ ﺪﺟﻮﻳ ﻻ ﻪﻠﻤﺤﺘﻧ ﺎﻤﻴﻓ هدﺎﻌﺴﻟا ﻦﻤﻜﺗ ﺪﻗ ﺎﻣ فوﺮﻈﻟ ﺔﺠﻴﺘﻧ ﻦﻜﻟو ﻢﻟ ا .ﻲﺳأو ﺪﻛ ﻦﻣ Headings & Titles Mawzoon Or GE SS Two Bold Body Text GE SS Two Medium GE SS Two B old ض ص ش س ز ر ذ د خ ح ج ث ت ب ا ي و ه ن م ل ك ق ف غ ع ظ ط ـ)(@&^٪$#@!١٢٣٤٥٦٧٨٩٠+ GE SS Two Medium ص ش س ز ر ذ د خ ح ج ث ت ب ا ي و ه ن م ل ك ق ف غ ع ظ ط ض ـ)(@&^٪$#@!١٢٣٤٥٦٧٨٩٠+ Mawzoon | نوزﻮﻣ ش س ز ر ذ د خ ح ج ث ت ب ا ه ن م ل ك ق ف غ ع ظ ط ض ص ي و +ـ)(*&^٪$#@!١٢٣٤٥٦٧٨٩٠

)

Business Cards 5.5 x 8.5 Stationary 8.5 cm 5.5cm front 0.75 cm 0.75cm back +972 54 296 4330 info@menabeast.comStreet name, building no. City, Country www.meanbeast.com

Stationary

Lorem ipsum dolor sit amet,

45mm

Body Text Henderson Sans Regular 10pt.

52mm

consectetur adipiscing elit. Etiam ut leo ipsum. Curabitur nec dolor nisl. Vestibulum ac vestibulum tortor, in rhoncus quam. Nunc pharetra orci quis ipsum auctor tempus. Quisque dictum tristique sapien, vitae dictum tortor suscipit id. Vestibulum in lectus tristique, iaculis ante ac, dapibus velit. Nam id tortor nec sapien pretium egestas. Praesent cursus libero quis eros aliquet euismod. Mauris egestas eleifend diam et dapibus. Fusce dignissim dolor quis neque tristique vestibulum. Praesent fringilla posuere diam at efficitur. Quisque mattis mauris at augue iaculis, eget auctor elit tristique.

Fusce tincidunt ullamcorper est, in faucibus eros gravida id. Integer laoreet sapien in dui feugiat, vitae cursus lectus suscipit. Vestibulum sed dolor mattis, condimentum elit vitae, mattis metus. Etiam viverra vehicula velit, at sagittis urna dignissim eget. Donec imperdiet porttitor pretium. Pellentesque egestas vulputate tortor, at aliquam ex suscipit ac. In hac habitasse platea dictumst.

1.6 mm

Mauris ultrices est id tortor venenatis luctus. Proin nec placerat augue. Donec mi dui, molestie ut ultricies faucibus, ultrices dictum dolor. Phasellus consequat auctor odio nec facilisis. Suspendisse potenti. Aenean at urna est. Proin id porta eros, sed interdum libero. Integer mattis sed elit nec ﬁnibus. Phasellus augue est.

Sed sed odio et leo laoreet vestibulum a nec urna. Fusce tellus erat, luctus a venenatis non, vehicula sed ex. Sed mattis eleifend porttitor. Quisque ullamcorper convallis scelerisque. Phasellus mattis quam, quis blandit ligula tempor a. Praesent in tincidunt nisl. Proin vehicula mi ac risus venenatis euismod. Nullam at neque nec sem maximus sodales. Nam diam neque, lacinia ac urna sed, efficitur consectetur diam. Maecenas egestas, lectus a pellentesque placerat, enim nisl sodales elit, pretium rutrum nulla nisl quis turpis. Nullam fermentum nec libero sed blandit. Nullam felis justo, tincidunt placerat arcu vel, fringilla vulputate nunc.

Donec tincidunt vehicula est at sollicitudin.

Contact Info Jeko SemiBold 10pt.

45mm

@menabeast

A4 Letterhead

scaled @50% +972 54 296 4330 info@menabeast.comStreet name, building no. City, Country www.meanbeast.com