Home Study Course Catalog

In this brave new world of travel, many agents are finding that they can reinvigorate their businesses by reinventing themselves. Becoming a specialist sets you at the summit of your profession. Clients seek you out when they want advice.

travel specialist

ASTA’S HOME STUDY COURSES

mature

TRAVEL SPECIALIST

Courses are available in print and online. Call 800-ASK-ASTA, or visit www.astanet.com

Mature Adult Travel Specialist Home Study Course

Topics include: 1

Expectations, demands and travel trends of mature adults

2

Travel patterns and expenditures

3

The different buying patterns of the senior citizen (65+) and baby boomer (50-64) markets

4

Hot Buttons for upscale mature adults

5

Unique marketing and sales strategies

6

Companies sensitive to mature adult needs

7

Health and the mature traveler.

Written by Talula Guntner, CTC, MCC

Every eight seconds, someone in the United States turns 50. These mature adults control 50% of discretionary spending, and are a lucrative and growing niche, accounting for much of today s travel.

Mature travelers take 25% of long trips (10+ days), comprise 34% of all overseas packages, and, in the past five years, have made up 40% of travel to the southern, western and eastern United States. To top it all off, 43% of retirees say they wish to spend most of their retirement traveling.

Mature travelers like a bargain. Their number one reason for choosing a specific vacation: a Good Value and Complete Package. * *Source Senior Publisher Media Group

sponsored by

marketing TRAVEL SPECIALIST

Courses are available in print and online. Call 800-ASK-ASTA, or visit www.astanet.com

Travel Marketing Specialist Home Study Course Essential information on how to create your agency s marketing plan, direct and coordinate your marketing efforts and create benchmarks for later measure. The course covers niche marketing s importance in today s environment as well as the changing marketplace s effect on your business.

“Just as an itnerary guides your client

on his journey, a marketing plan guides you and your staff to reach your goals; it keeps you from getting off-course.”

Topics include: 1 Fundamentals of niche marketing 2

Understanding and applying demographics

3

Trend analysis

4

Successful marketing techniques that work for travel agencies

5

Evaluating your agency

6

Creating a marketing plan.

niche

TRAVEL SPECIALIST

Courses are available in print and online. Call 800-ASK-ASTA, or visit www.astanet.com

CHRISTIANITY JUDAISM l

l

l

ISLAM

BAR MITZVAHZ

OLD TESTAMENT

GRIMAGES ING

l

l

l

IES

ROCK CLIMB-

FLY FISHING

l l

PIL-

l

SAILING

l

DEEP

SCUBA DIVl

WINER-

COOKING LESSONS

BRAILLE

l

l

MOUNTAIN BIK-

SEA FISHING ING

l

TENTED CAMPS

TREKKING l ING

l

l

SPECIAL ACCESS

l HISTORY l HORSE RIDING l OPERA

l

MUSIC FESTIVALS

Niche Travel Specialist Home Study Course Written by Robin Fetsch, CTC Examining a wide variety of special interest groups, niche marketing concerns is targeting a product or service to a small portion of a market that is not being readily served by mainstream product or service marketers.Topics include how to conduct local research and positioning as well as promoting and selling special-interest travel. More than 100 areas of specialization are discussed among them:

Ecotourism Wine/Gourmet Historical/Cultural Disabled Scuba Diving Spa/Fitness Dude Ranch Spiritual/Religious Sports Gay & Lesbian Adventure

family

TRAVEL SPECIALIST

Courses are available in print and online. Call 800-ASK-ASTA, or visit www.astanet.com

Family Travel Specialist Home Study Course Written by Sue Wilder, CTC The family travel market is growing and diversifying. Take a focused look at the different types of families, their buying patterns and how their needs evolve as they progress through the family life cycle.

Topics include: 1

Defining the family travel marketplace

2

Addressing the unique needs of various types of families

3

Planning the family vacation: doÂ’s & donÂ’ts

4

Identifying family-oriented operators and destinations.

sponsored by

North American Rail Travel Specialist Home Study Course Written by Sue Wilder, CTC Planning travel by rail, whether on Amtrak, the American Orient Express or on Via Rail, can be a rewarding task. Gain the experience and knowledge to market to travelers that crave rail travel, and earn a unique position in the travel industry because of it. Learn the tricks of schedules, accommodations, route guides and travelogues; get examples of routine costs; find helpful hints, book suggestions, tips on tipping and other onboard customs and discover online rail travel web resources, vacation packages, luxury or firstclass services and specialty trains.

Get this core knowledge under your belt and tap into a goldmine.

Topics include:

rail

1

Defining the rail travel marketplace

2

Planning the rail vacation

3

Niche marketing and sales techniques

4

How to plan and package rail travel

5

Identifying operators and destinations.

TRAVEL SPECIALIST

Courses are available in print and online. Call 800-ASK-ASTA, or visit www.astanet.com

sponsored by

All courses include:

ASTA’S HOME STUDY COURSES

Instruction material

N a m e : ________________________________________________________________________________

Exams

A d d r e s s : ______________________________________________________________________________

Evaluation E-mail support Course manuals are available for each course. They are not required to access and complete courses online, but are a valuable tool in the workplace.

Fax: 703-684-8319 Mail: ASTA Attn: Education, HSP 1101 King St. Suite 200 Alexandria, VA 22314

C i t y : _____________________________________ State: __________ Zip: _______________________ P h o n e : ___________________________________ F a x : _______________________________________ E-mail: ________________________________________________________________________________ ASTA Member #: _______________________________________________________________________

QTY ______

Family Travel Specialist _______________________

x $79 $_______

______

Niche Travel Specialist _______________________

x $79 $_______

______

Mature Travel Specialist _______________________

x $79 $_______

______

Travel Marketing Specialist _______________________

x $79 $_______

______

North American Rail Specialist _______________________

x $79 $_______

Non-Member fee $16 x _____ # courses 10% discount for enrolling in 2 or more courses

Online: www.astanet.com

$___________

$___________

Frameable Certificates _____ x $5

$___________

VA Residents include $3.55 state sales tax

$___________

TOTAL

$___________

Email:

astaeducation@astahq.com

❏ American Express ❏ Mastercard ❏ Visa

❏ Discover ❏ Diners Club

Card No. _______________________________________________________________ Expiration Date (Month/Year): _____________________________________________ Name on Card: _________________________________________________________ Signature: _____________________________________________________________

Printed certificates will be mailed upon completion of the program if indicated above.

Name as you would like it to appear on the certificate: ________________________________________________________________

ED244 7/02

travel specialist

ASTA’S HOME STUDY COURSES

America Society of Travel Agent Home Study Courses 1101 King Street Alexnadria, VA 22314