ASTA IDE 2009 South Africa

International Destination Expo March 8-11, 2009 SOUTH AFRICA

Strike Gold in South Africa by catching the wealth of opportunities awaiting you

Dedicated to Destination Training The Only Industry Event

The International Destination Expo empowers you with the resources in selling South Africa as a lucrative destination. In addition to attending the four-day educational program in Sun City, you’ll get to choose up to two provincial packages to tour the country’s top travel spots before or after the conference.

Concentrated Educational Program March 8-11 Benefit from the most comprehensive selection of educational seminars centered on marketing South Africa and the surrounding regions. Plus, take advantage of numerous opportunities for sightseeing, networking with your colleagues and meeting local suppliers.

Provincial Packages March 6-7 & March 12-13 Immerse in the South African experience by exploring the extraordinary wonders found in its nine provinces and surrounding regions.

Wildlife Viewing – Kruger National Park From $150 per person, each package will include two-nights hotel, domestic airfare, and tour. They will depart before or after the educational segment of the conference and take you into the most definitive attractions of South Africa.

e – Durban

ur Water Advent

T he Heads in Knysna

– Garden Route

Program of Events Friday, March 6 – Saturday, March 7

Wednesday, March 11

Experience South Africa / Regional Packages

Educational Sessions

Sunday, March 8

Trade Show / Networking

Arrivals in Sun City

Sightseeing

Leisurely Time to Explore

Final Gala

Monday, March 9

Courtesy of Turkish Cultural & Tourism Office, Host of the International Destination Expo 2010

Educational Sessions

Thursday, March 12 – Friday, March 13

Sightseeing

Experience South Africa / Regional Packages

Opening Night Event

Moyo’s Restaurant

Tuesday, March 10

Educational Sessions Trade Show / Networking Sightseeing Evening Event

Two White Rhinoceros –

rk Pilanesberg National Pa

The International Destination Expo is a 6 day South African Experience.

Two-days exploring a province and four-days of education and networking.

You can add another two-day province package to extend your experience to 8 amazing days.

Palace of the Lost

City

Sun City: South Africa’s Haven of Luxury and Leisure March 8-11

Sun City Hotel

Cascades

Located only two hours from Johannesburg, Sun City is one of South Africa’s most alluring resorts with luxurious accommodations and breathtaking experiences.

Choose from four world-class hotels in Sun City, which are walking distance from one another and the convention center, where the International Destination Expo will be held. The grand Cascades Hotel is adjacent to the convention center, putting you in close reach of the educational activities.

ica Sun City, South Afr

Premier Hotel Accommodations

Cabanas

The Palace of the Lost City

Cascades

The Palace takes its architectural and interior themes from a lavish lost African tribe fantasy. Experience regal opulence through breathtaking architecture, a five-star health spa and exquisite suites.

The luxurious Cascades Hotel is surrounded with picturesque gardens and also conveniently attached to the convention center, putting you just a few steps away from the International Destination Expo.

Sun City Hotel Embraced by the majestic views of the Gary Player Golf Course, each room offers dream-filled sleep and direct access to wild nights of entertainment in the casinos, restaurants and bars.

Cabanas Positioned on the edge of a beautiful lake, the Cabanas is the most relaxed and casual hotel of the area that offers superior accommodations and direct access to the abundance of entertainment in Sun City.

Provincial Packages - From $150 each/pp Packages include domestic air, two-night hotel stay and tour You can purchase up to TWO packages.

Register early to receive your first pick of packages!

March 6-7

&

March 12-13

Enrich your expertise by acquiring the first-hand knowledge to sell South Africa’s top attractions. The packages are scheduled before and after the educational program, giving you the chance to intimately experience each region’s unique offerings and local culture.

Gauteng Gauteng is where the creative spirit of a nation converges in a dense, cultural heartland. It is the intersection of African and global trade incorporating Johannesburg, Pretoria and Soweto. Gauteng is a cosmopolitan, multicultural mix of people from all walks of life and all corners of the globe.

Free State This tranquil province is the geographic and agricultural center of South Africa. Famous for its warm South African hospitality, “boerekos” (traditional Afrikaner farm-style cuisine) and decidedly slower-paced lifestyle.

Eastern Cape Surf the world’s biggest waves and in winter, ski down the only snow slopes in Africa, go on a “big seven” safari, visit the birthplace of Nelson Mandela and bungee the highest bridge in the southern hemisphere here. The diverse landscape ranges from the dry, desolate Great Karoo to the forests of the Wild Coast.

Kwazulu Natal Washed by the warm waters of the Indian Ocean, KwaZulu-Natal (KZN) with its subtropical coastline, sweeping savannah in the east and magnificent Drakensberg mountain range in the west, generously caters for every taste imaginable. The area is a melting pot of African, European and Indian cultures.

Limpopo Known as the “Great North,” it is home to ancient lands and prehistoric secrets such as Modjadji, the fabled Rain Queen; the Stone Age and Iron Age relics of Makapansgat Valley; and the treasures of Mapungubwe. Straddling the northern Kruger National Park, the province boasts untamed Africa at its finest.

Mpumalanga Mpumalanga is one of South Africa’s hot spots for local and international visitors for its Kruger National Park (“big five” country), exquisite panoramic views, mountains, rivers, trout fishing and birding, ecotourism,

adventure holidays and the rich offerings of the local Ndebele and Swazi cultures.

North West Province Home to the fantastic Pilanesberg and Madikwe game reserves, the area offers “the big five”, fantastic bird-life and wide-open African skies. It also boasts early archaeological discoveries and the worldfamous Sun City resort dedicated to ancient lost civilizations and modern-day pleasures.

Northern Cape This province boasts a colorful history and a variety of cultural tourist attractions and is particularly well known for its incredible annual natural floral display that takes place in Namaqualand.

Western Cape The Western Cape is one of South Africa’s premier tourist attractions, and for good reason. It is home to the famous Table Mountain, vast vineyards, magnificent beaches, world-class restaurants and cosmopolitan entertainment haunts.

DISCOUNTED AIRFARE

Flights from $599, IAD / JFK to JNB, roundtrip South African Airways is pleased to offer an exclusive round trip airfare from Washington DC (IAD) or New York City (JFK) to Johannesburg beginning at $599 plus taxes. In addition, there are special airfares in place for travel agents to fly to more than 20 destinations within South Africa!

South African Airways features the only nonstop service from the U.S. to South Africa with daily departures from Washington, D.C. and daily direct service from New York that offers travel convenience and award-winning service. Customers in premium class enjoy 180째 flat-bed seats with individual entertainment systems, and customers in economy class enjoy the most legroom versus competitors and individual on-demand entertainment systems.

All flight reservations and ticketing for the ASTA IDE conference in South Africa will be done by South African Airways Customer Call Center. Call the dedicated toll free number for reservations and ticketing: 1-800-521-4845.

The Most Awarded Airline to Africa

International Destination Expo Partners

This can’t-miss conference brings you all of the resources you need to strike gold in this growing market Uncover the Endless Possibilities in South Africa Familiarize yourself with the wide variety of experiences waiting for your clients in South Africa. With surprises around every corner, this destination has something for each and every traveler:

• Exhilarating safari adventures • Vivacious cityscapes • Breathtaking beaches • Luxurious spas and retreats • Matchless cuisine and vineyards • And much more!

Double Your Revenue in the South African Market Capture big commissionable opportunities in South African travel at the International Destination Expo (IDE), the industry’s most profitable international event for agents like you.

• Learn how to sell the extraordinary offerings of South Africa’s nine provinces and surrounding regions • Experience the contrasting landscapes, legendary places and amazing culture • Network with your colleagues during spectacular evening events in Sun City • Build future business by meeting with specialized suppliers from South Africa and the surrounding regions

Register early and receive unbeatable deals

www.ASTA.org/Expo Safari Experience

Ndebele Crafts

Photos courtesy of South African Tourism and ASTA

Southern Right Whale

March 8-11, 2009

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Stellenbosch Winelan

International Destination Expo

SOUTH AFRICA Take your clients above and beyond paradise!

Gain the skills, knowledge and business contacts to sell South Africa, the all-inspiring and life-changing destination like no other.

Victoria and Alfred Waterfront

Register early and receive unbeatable deals for the International Destination Expo

Airline tickets as low as $599 Packages to the nine provinces from only $150 each

www.ASTA.org/Expo

T he World Cup, Soccer