ASTA IDE 2010 Turkey

Register now to receive

complimentary 4 nights hotel

Hurry! Space is limited!

Register now to receive

complimentary 4 nights hotel

Hurry! Space is limited!

INTERNATIONAL DESTINATION EXPO Register now to receive complimentary 4 nights hotel

REGISTRATION

HOTELS

To register, go to www.asta.org/ide.

For the first time in the five year history of the Hurry! Space is limited!

International Destination Expo, travel agents who register early will be eligible to receive a complimentary 4-night hotel package at one of the six “category 5” hotels listed below. Register now to take advantage of this exciting and limited time offer.

Early registrants will be eligible for the complimentary four-night hotel package offer.

What’s included in the registration fee?

• Four nights accommodations* • Participation in destination focused educational sessions • Admission to evening events • Access to trade show to meet Turkish and neighboring country suppliers • Complimentary Sightseeing of Istanbul • Discounted airfare on Turkish Airlines

1. Hilton Istanbul 2. Ceylan Intercontinental

* for qualified agents

3. Conrad Istanbul

AIR

4. Swissôtel The Bosphorus, Istanbul

Turkish Airlines is pleased to offer special fares to Istanbul for the delegates of the ASTA International Destination Expo. $400 USD net fares from New York or Chicago to Istanbul $450 CAD net fare from Toronto to Istanbul $50 USD net add-on fare for destinations in Turkey Business class 25% discounts C and D class Turkish Airlines’ RT fares

Istanbul April 19-22, 2010

5. Hyatt Regency Istanbul 6. The Ritz-Carlton Istanbul Once your registration and payment are submitted, hotel booking instructions will be sent directly to you on how to book the hotel of your choice.

Non-U.S. Attendees may call their local Turkish Airlines Office for further information regarding 25% discounts on all applicable TK round trip fares except promotional fares (instead of the

The only industry event dedicated to destination training

highest yearly unrestricted TK fares).

Promotion codes, contact phone numbers and additional booking details will be available at www.ASTA.org/IDE

For more information visit www.ASTA.org/IDE

International Destination Expo - ASTA 1101 King Street, Suite 200, Alexandria, VA 22314, U.S.A. attend@asta.org

For more information visit www.ASTA.org/IDE

Turkey

Register now to receive

complimentary 4 nights hotel

Hurry! Space is limited!

Register now to receive

complimentary 4 nights hotel

Hurry! Space is limited!

INTERNATIONAL DESTINATION EXPO Register now to receive complimentary 4 nights hotel

REGISTRATION

HOTELS

To register, go to www.asta.org/ide.

For the first time in the five year history of the Hurry! Space is limited!

International Destination Expo, travel agents who register early will be eligible to receive a complimentary 4-night hotel package at one of the six “category 5” hotels listed below. Register now to take advantage of this exciting and limited time offer.

Early registrants will be eligible for the complimentary four-night hotel package offer.

What’s included in the registration fee?

• Four nights accommodations* • Participation in destination focused educational sessions • Admission to evening events • Access to trade show to meet Turkish and neighboring country suppliers • Complimentary Sightseeing of Istanbul • Discounted airfare on Turkish Airlines

1. Hilton Istanbul 2. Ceylan Intercontinental

* for qualified agents

3. Conrad Istanbul

AIR

4. Swissôtel The Bosphorus, Istanbul

Turkish Airlines is pleased to offer special fares to Istanbul for the delegates of the ASTA International Destination Expo. $400 USD net fares from New York or Chicago to Istanbul $450 CAD net fare from Toronto to Istanbul $50 USD net add-on fare for destinations in Turkey Business class 25% discounts C and D class Turkish Airlines’ RT fares

Istanbul April 19-22, 2010

5. Hyatt Regency Istanbul 6. The Ritz-Carlton Istanbul Once your registration and payment are submitted, hotel booking instructions will be sent directly to you on how to book the hotel of your choice.

Non-U.S. Attendees may call their local Turkish Airlines Office for further information regarding 25% discounts on all applicable TK round trip fares except promotional fares (instead of the

The only industry event dedicated to destination training

highest yearly unrestricted TK fares).

Promotion codes, contact phone numbers and additional booking details will be available at www.ASTA.org/IDE

For more information visit www.ASTA.org/IDE

International Destination Expo - ASTA 1101 King Street, Suite 200, Alexandria, VA 22314, U.S.A. attend@asta.org

For more information visit www.ASTA.org/IDE

Turkey

$50 USD FLIGHTS

REGISTER NOW for your first choice of complimentary hotel

DISCOVER TURKEY AT ASTA’S 5TH ANNUAL INTERNATIONAL DESTINATION EXPO! Turkey is paradise of sun, sea, mountains, and lakes

BENEFITS OF ATTENDING

1

– a land full of historic treasures from thirteen successive civilizations spanning 10,000 years. Meet the friendly and hospitable people of this unique country while you

know about Turkey!

Attending the International Destination Expo allows you to become an expert! As the only destination focused conference, the

destination with four days of concentrated education

2

sightsee around Istanbul and participate in seminars that will teach you all you need to

Master the sales-generating

3

Half-Day Sightseeing Hosted Evening Tuesday, April 20

itineraries

Educational Sessions

Enjoy complimentary sightseeing of Istanbul to share your experiences with

Earn new certifications to add to your professional profile that will enhance your desirability to new prospective

your ability to sell Turkey, its attractions, and

clients

At the International Destination Expo you will

Monday, April 19

can offer your clients their dream

International Destination Expo will expand surroundings.

CONFERENCE PROGRAM

Network with local companies that

your clients

4

on Turkish Airlines within Turkey

COMPLIMENTARY HALF-DAY SIGHTSEEING

baroque 19th century palaces, the beautiful

Cibali, Fener; the Holy Spring of Orthodox

old wooden houses, Rumeli Hisar and

Greeks “Blaherna”, the Mosque of “Master

Anadolu Hisar fortresses, sailing under the

DISCOVER THE WONDERS OF TURKEY.

Ivaz”, “Demetrius Kanabu” Church, “Tur-i

Bosphorus Bridge. Your bus will take you

During your visit to Turkey for the International

IMMERSE YOURSELF IN THE TURKISH

Sina” Abbey, “Surp Hresdagabey” Church,

along the shores of the Bosphorus, after you

Destination Expo, extend your stay to tour the

CULTURE. Experience the best of Istanbul and

the Mosque of “Ferruh Kethuda” , the

disembark in Sarıyer and proceed to Ortaköy,

many exciting and historical cities of Turkey.

its nearby attractions first-hand. Return home

Patriarchate, the “Rose (Gul)” Mosque, “Ayia

one of the most charming sea-shore villages

Attendees can take advantage of a specially

and share your experiences with your clients

Maria” Church, the Bulgarian Church, Eyup

of Istanbul, where you can stroll the narrow

discounted rate of $50 USD net regional fare

and they too will be asking for you to send

Mosque and Chora Museum.

streets. This little corner of Istanbul is very

on Turkish Airlines to connect to any Turkish

popular among Turkish youth, artisans and

city. Examples of Pre and Post tour itineraries

MONDAY, APRIL 19 • THURSDAY, APRIL 22

Trade Show

them to the magical destination of Turkey.

Evening Event

Below are a few sample half-day itineraries

Shopping A La Carte – Occident A La Turc -

tourists all over the world with its numerous

detailed below. Tours may include but not

that you will be able to select from:

Malls are the contemporary tradition of large

“cafes”, small restaurants and souvenir shops.

limited to: meals, accommodations, entry

cities around the world. They make full use

Wednesday, April 21

fees to museums, transfers, English speaking

Educational Sessions

Panoramic Tour (Old City) & Belly Dancing

of the latest technology and offer enormous

Classical Essentials - St.Sophia Museum:

Trade Show

Course - Drive along the narrow streets of

facilities to modern shoppers. Istanbul, with

The magnificent Byzantine Church of all

Final Gala

the old city for a panoramic orientation tour.

more than 77 modern malls, five high streets,

times; then the sultan’s mosque is one of the

Additional tour details, prices and booking

Your guide will explain about Saint Sophia

and traditional street markets with 500-year-

finest and largest architectural works of art

procedures available at www.ASTA.org/IDE

Museum, The Blue (Sultanahmet) Mosque,

old covered bazaars, is one of the most

in the world. It has been a museum since

Roman Hippodrome, Kumkapı, Beyazit

enjoyable shopping mega cities in the world.

November 24, 1934, and has been nominated

Thursday, April 22 Half/Full Day Sightseeing

to be the eighth wonder of the world by

Mosque, Theodosian Forum and many more popular spots. And with our professional

Ottoman Treasures & Spice Bazaar – Visit

many historians. The Rüstem Pasha Mosque

dance teachers, you will be able to learn the

the Topkapi Palace Museum (including The

is a beautiful Ottoman mosque located in

basic or advanced techniques to belly dance.

Treasury section), which was the former

Hasircilar Carsisi (Strawmat Weavers Market)

imperial residence of the Great Ottoman

in Eminönü, Istanbul. It was designed by

Panoramic Tour (Europe/Asia) & Turkish

Empire, who ruled for 600 years. Visit this

Mimar Sinan (“Sinan the Architect”) for Grand

share with your clients as you plan their

Cuisine Course - A full orientation tour

spectacular museum that houses large

Vizier Rüstem Pasha and has been built

dream vacations by registering today!

driving on both continents to see modern

collections of royal clothing, which includes

between 1561 to 1563.

Istanbul where local people live, featuring

one of the world largest collections of Chinese

both Europe and Asia. Some of the sights

and Japanese porcelain and the famous

An Authentic Taste of Istanbul - The Grand

seen along the drive include: Taksim Square,

treasury of the Royal Family. The Spice Bazaar

Bazaar: In addition to its more than 500-year-

Nisantasi, Rumeli Street, Dolmabahce Palace,

(Egyptian Bazaar) shops selling nuts and

old historical importance, it’s a bazaar that

Besiktas in European side - Bosphorus Bridge,

fruits, vegetables, flowers, coffee as well as

will tempt even the non-shoppers with its rich

Kuzguncuk, Uskudar, Maiden’s Tower, Bagdat

local textile souvenirs and all you can imagine

collection of precious souvenirs, antiques,

Street in Asian side. On the way back, drop off

in a centuries old traditional bazaar.

handmade carpets, jewelry and leather

be equipped with valuable knowledge that will increase your sales, form advantageous relationships with local suppliers, and visit

PRE / POST TOURS

streets and houses of Ayvansaray, Balat,

Visit www.ASTA.org/IDE for updated schedule of events as well as seminar additions.

historical sites in and around Turkey. Gain first-hand experiences and memories to

goods and with its spectacular interior design.

at Ortakoy where tour participants will be able

For more information visit www.ASTA.org/IDE

to learn to cook traditional Turkish cuisine from

Joy of the Bosphorus - The tour will introduce

The Famous Cagaloglu Hamami (Turkish Bath)

our professional chefs.

participants the beauties of the Bosphorus,

was built by Sultan Mahmut in 1741 to provide

the picturesque waterway separating Asia

revenue for the Hagia Sophia Mosque. The

Faiths in Istanbul - Participants will view the

from Europe. Embarking on the ferry from

architect of the Hamam is unknown.

multicolor of faiths in Istanbul. Visit the old

European Shore, you will leisurely sail by the

guides, domestic air and VAT.

GALLIPOLI & TROY Day 1 : Istanbul – Gallipoli – Canakkale After breakfast, early departure for Gallipoli Peninsula (about 4.5 hours driving) to visit World War I battlefields, cemeteries and memorials; before check in to your hotel in Canakkale for dinner and overnight, visit the legendary Troy, city of Priam and Hector, an open air museum including a reconstructed wooden horse.

Day 2 : Canakkale – Assos - Pergamon Visit the ruins of Assos, established by sailors from the neighboring Greek Island of Lesbos and later drive to the ancient city of Pergamon including visits of its Acropolis and Asklepion. Dinner and overnight in Izmir.

Day 3 : Kusadasi – Ephesus - Istanbul Drive to Selcuk, and visit the Shrine of Virgin Mary, where it is believed that she spent her last days.

Proceed to ancient Ephesus and see the Odeon, the Bouleterion, the fountains, the temples, the famous library, the agoras, the great theater, the roman baths, the gymnasiums and so on. After lunch, visit the Archeological Museum. Drive back to Izmir Airport for an early evening flight to Istanbul.

ANTALYA Day 1 : Istanbul – Antalya Morning flight to Antalya. Visit the Arhaelogical Museum where striking finds from the ancient sites are displayed. Drive up to Termessos in the Taurus Mountains, the only Asia Minor city Alexander the Great could not capture. Dinner and overnight in Antalya.

Day 2 : Perge – Aspendos – Side Full day trip to well-known Pamphilian Cities.

Perge was a Roman Province with a wide Stadium (seating 12.000), Baths and Colonnaded Street.

In Aspendos, see the Roman Theatre built in the second century AD which has 15.000 seat capacity.

Side is one of the best classical sites in Turkey with Apollon Temple, ancient ruins and two sandy beaches. Dinner and overnight in Antalya.

Day 3 : Phaselis – Myra – St.Nicholas Visit Phaselis, an ancient port city, founded in the 7th century BC by colonists from Rhodes. Proceed to Demre to visit the Basilica of St.Nicholas and finally the theater of Myra and rock tombs. Drive to Antalya airport for flight to Istanbul.

BODRUM Day 1 : Istanbul - Bodrum Flight to Bodrum. Visit the Castle of St.Peter built by the Knights of St. John of Rhodes and the fascinating Museum of Underwater Arhaelogy.

Continue with the Mausoleum of Halicarnassos and the typical Turkish town of Milas with its traditional houses. Overnight in Bodrum.

Day 2 : Bodrum Full day cruise at the beautiful bays of Gokova -Bodrum coastline. Overnight and dinner in Bodrum.

Day 3 : Bodrum - Istanbul Another cruising day at the beautiful bays of Gokaova - Bodrum coastline. Transfer to Bodrum airport for evening flight to Istanbul.

KAYSERI / CAPPADOCIA Day 1 : Istanbul – Kayseri - Cappadocia Morning flight to Kayseri, the ancient Roman Caesarea. Visit to Kultepe, an Assyrian trading colony center, followed by an orientation tour covering the Turning Mausoleum and “Hunat Hatun Kulliyesi” called after of a Selcuk princess. Drive to Cappadocia for dinner and overnight.

Day 2 : Cappadocia Morning departure for Dervent Valley where the geographical formations remind us of another planet. Then in Pasabagi, we’ll take a stroll among the amazing fairy chimneys of Cappadocia. From here we’ll drive to Avanos to have lunch. After, we will see the most beautiful examples of Byzantine art in Göreme Open Air Museum. Then, we drive to Uçhisar Castle, the highest point of the region, where we have a fabulous panoramic view over Cappadocia. Dinner and overnight in Cappadocia Day 3 : Cappadocia – Kayseri - Istanbul After breakfast, drive to the Red Valley for hiking, Old Cavusin Village, lunch, afternoon visits will cover Zelve Open Air Museum and later the old Greek Village of Sinassos. Transfer to Kayseri Airport for flight to Istanbul.

BLACK SEA Day 1 : Istanbul – Trabzon Morning flight to Trabzon. Visit the Hagia Sophia Museum, originally a Byzantine church built in 13th century and the Gulbahar Hatun Mosque, built in the early 16th century. Finally, visit the fourth century Sumela Monastery, perched on a cliff 820 feet high.

Dinner and overnight in Trabzon.

Day 2 : Trabzon - Ayder – Rize Drive up to Camlihemsin Plateau viewing impressive landscapes of the Black Sea. Arrive at Ayder, one of the mountain villages in the Kackar Mountains, famous for its lush green flora and thermal springs. Dinner and overnight in Rize.

Day 3 : Rize – Hopa – Trabzon - Istanbul Drive to Hopa, a lovely and original town at the end of the Turkish territory on the Black Sea. Drive to Trabzon airport for flight to Istanbul.

BURSA / ANKARA Day 1 : Istanbul – Bursa Drive to Bursa, the first imperial city of the Ottomans.

Visit the Great Mosque, the Green Mausoleum and Silk Bazaar. Dinner and overnight in Bursa.

Day 2 : Bursa – Pessinus – Gordion - Ankara Drive to Ankara, the capital of the Turkish Republic.

On the way visit ancient Pessinus and the Gordion famous for the legendary King Midas. Dinner and overnight in Ankara.

Day 3 : Ankara - Istanbul Visit the Museum of Anatolian Civilizations, Mausoleum of Ataturk and the Citadel of Ankara.

Evening flight to Istanbul.

$50 USD FLIGHTS

REGISTER NOW for your first choice of complimentary hotel

DISCOVER TURKEY AT ASTA’S 5TH ANNUAL INTERNATIONAL DESTINATION EXPO! Turkey is paradise of sun, sea, mountains, and lakes

BENEFITS OF ATTENDING

1

– a land full of historic treasures from thirteen successive civilizations spanning 10,000 years. Meet the friendly and hospitable people of this unique country while you

know about Turkey!

Attending the International Destination Expo allows you to become an expert! As the only destination focused conference, the

destination with four days of concentrated education

2

sightsee around Istanbul and participate in seminars that will teach you all you need to

Master the sales-generating

3

Half-Day Sightseeing Hosted Evening Tuesday, April 20

itineraries

Educational Sessions

Enjoy complimentary sightseeing of Istanbul to share your experiences with

Earn new certifications to add to your professional profile that will enhance your desirability to new prospective

your ability to sell Turkey, its attractions, and

clients

At the International Destination Expo you will

Monday, April 19

can offer your clients their dream

International Destination Expo will expand surroundings.

CONFERENCE PROGRAM

Network with local companies that

your clients

4

on Turkish Airlines within Turkey

COMPLIMENTARY HALF-DAY SIGHTSEEING

baroque 19th century palaces, the beautiful

Cibali, Fener; the Holy Spring of Orthodox

old wooden houses, Rumeli Hisar and

Greeks “Blaherna”, the Mosque of “Master

Anadolu Hisar fortresses, sailing under the

DISCOVER THE WONDERS OF TURKEY.

Ivaz”, “Demetrius Kanabu” Church, “Tur-i

Bosphorus Bridge. Your bus will take you

During your visit to Turkey for the International

IMMERSE YOURSELF IN THE TURKISH

Sina” Abbey, “Surp Hresdagabey” Church,

along the shores of the Bosphorus, after you

Destination Expo, extend your stay to tour the

CULTURE. Experience the best of Istanbul and

the Mosque of “Ferruh Kethuda” , the

disembark in Sarıyer and proceed to Ortaköy,

many exciting and historical cities of Turkey.

its nearby attractions first-hand. Return home

Patriarchate, the “Rose (Gul)” Mosque, “Ayia

one of the most charming sea-shore villages

Attendees can take advantage of a specially

and share your experiences with your clients

Maria” Church, the Bulgarian Church, Eyup

of Istanbul, where you can stroll the narrow

discounted rate of $50 USD net regional fare

and they too will be asking for you to send

Mosque and Chora Museum.

streets. This little corner of Istanbul is very

on Turkish Airlines to connect to any Turkish

popular among Turkish youth, artisans and

city. Examples of Pre and Post tour itineraries

MONDAY, APRIL 19 • THURSDAY, APRIL 22

Trade Show

them to the magical destination of Turkey.

Evening Event

Below are a few sample half-day itineraries

Shopping A La Carte – Occident A La Turc -

tourists all over the world with its numerous

detailed below. Tours may include but not

that you will be able to select from:

Malls are the contemporary tradition of large

“cafes”, small restaurants and souvenir shops.

limited to: meals, accommodations, entry

cities around the world. They make full use

Wednesday, April 21

fees to museums, transfers, English speaking

Educational Sessions

Panoramic Tour (Old City) & Belly Dancing

of the latest technology and offer enormous

Classical Essentials - St.Sophia Museum:

Trade Show

Course - Drive along the narrow streets of

facilities to modern shoppers. Istanbul, with

The magnificent Byzantine Church of all

Final Gala

the old city for a panoramic orientation tour.

more than 77 modern malls, five high streets,

times; then the sultan’s mosque is one of the

Additional tour details, prices and booking

Your guide will explain about Saint Sophia

and traditional street markets with 500-year-

finest and largest architectural works of art

procedures available at www.ASTA.org/IDE

Museum, The Blue (Sultanahmet) Mosque,

old covered bazaars, is one of the most

in the world. It has been a museum since

Roman Hippodrome, Kumkapı, Beyazit

enjoyable shopping mega cities in the world.

November 24, 1934, and has been nominated

Thursday, April 22 Half/Full Day Sightseeing

to be the eighth wonder of the world by

Mosque, Theodosian Forum and many more popular spots. And with our professional

Ottoman Treasures & Spice Bazaar – Visit

many historians. The Rüstem Pasha Mosque

dance teachers, you will be able to learn the

the Topkapi Palace Museum (including The

is a beautiful Ottoman mosque located in

basic or advanced techniques to belly dance.

Treasury section), which was the former

Hasircilar Carsisi (Strawmat Weavers Market)

imperial residence of the Great Ottoman

in Eminönü, Istanbul. It was designed by

Panoramic Tour (Europe/Asia) & Turkish

Empire, who ruled for 600 years. Visit this

Mimar Sinan (“Sinan the Architect”) for Grand

share with your clients as you plan their

Cuisine Course - A full orientation tour

spectacular museum that houses large

Vizier Rüstem Pasha and has been built

dream vacations by registering today!

driving on both continents to see modern

collections of royal clothing, which includes

between 1561 to 1563.

Istanbul where local people live, featuring

one of the world largest collections of Chinese

both Europe and Asia. Some of the sights

and Japanese porcelain and the famous

An Authentic Taste of Istanbul - The Grand

seen along the drive include: Taksim Square,

treasury of the Royal Family. The Spice Bazaar

Bazaar: In addition to its more than 500-year-

Nisantasi, Rumeli Street, Dolmabahce Palace,

(Egyptian Bazaar) shops selling nuts and

old historical importance, it’s a bazaar that

Besiktas in European side - Bosphorus Bridge,

fruits, vegetables, flowers, coffee as well as

will tempt even the non-shoppers with its rich

Kuzguncuk, Uskudar, Maiden’s Tower, Bagdat

local textile souvenirs and all you can imagine

collection of precious souvenirs, antiques,

Street in Asian side. On the way back, drop off

in a centuries old traditional bazaar.

handmade carpets, jewelry and leather

be equipped with valuable knowledge that will increase your sales, form advantageous relationships with local suppliers, and visit

PRE / POST TOURS

streets and houses of Ayvansaray, Balat,

Visit www.ASTA.org/IDE for updated schedule of events as well as seminar additions.

historical sites in and around Turkey. Gain first-hand experiences and memories to

goods and with its spectacular interior design.

at Ortakoy where tour participants will be able

For more information visit www.ASTA.org/IDE

to learn to cook traditional Turkish cuisine from

Joy of the Bosphorus - The tour will introduce

The Famous Cagaloglu Hamami (Turkish Bath)

our professional chefs.

participants the beauties of the Bosphorus,

was built by Sultan Mahmut in 1741 to provide

the picturesque waterway separating Asia

revenue for the Hagia Sophia Mosque. The

Faiths in Istanbul - Participants will view the

from Europe. Embarking on the ferry from

architect of the Hamam is unknown.

multicolor of faiths in Istanbul. Visit the old

European Shore, you will leisurely sail by the

guides, domestic air and VAT.

GALLIPOLI & TROY Day 1 : Istanbul – Gallipoli – Canakkale After breakfast, early departure for Gallipoli Peninsula (about 4.5 hours driving) to visit World War I battlefields, cemeteries and memorials; before check in to your hotel in Canakkale for dinner and overnight, visit the legendary Troy, city of Priam and Hector, an open air museum including a reconstructed wooden horse.

Day 2 : Canakkale – Assos - Pergamon Visit the ruins of Assos, established by sailors from the neighboring Greek Island of Lesbos and later drive to the ancient city of Pergamon including visits of its Acropolis and Asklepion. Dinner and overnight in Izmir.

Day 3 : Kusadasi – Ephesus - Istanbul Drive to Selcuk, and visit the Shrine of Virgin Mary, where it is believed that she spent her last days.

Proceed to ancient Ephesus and see the Odeon, the Bouleterion, the fountains, the temples, the famous library, the agoras, the great theater, the roman baths, the gymnasiums and so on. After lunch, visit the Archeological Museum. Drive back to Izmir Airport for an early evening flight to Istanbul.

ANTALYA Day 1 : Istanbul – Antalya Morning flight to Antalya. Visit the Arhaelogical Museum where striking finds from the ancient sites are displayed. Drive up to Termessos in the Taurus Mountains, the only Asia Minor city Alexander the Great could not capture. Dinner and overnight in Antalya.

Day 2 : Perge – Aspendos – Side Full day trip to well-known Pamphilian Cities.

Perge was a Roman Province with a wide Stadium (seating 12.000), Baths and Colonnaded Street.

In Aspendos, see the Roman Theatre built in the second century AD which has 15.000 seat capacity.

Side is one of the best classical sites in Turkey with Apollon Temple, ancient ruins and two sandy beaches. Dinner and overnight in Antalya.

Day 3 : Phaselis – Myra – St.Nicholas Visit Phaselis, an ancient port city, founded in the 7th century BC by colonists from Rhodes. Proceed to Demre to visit the Basilica of St.Nicholas and finally the theater of Myra and rock tombs. Drive to Antalya airport for flight to Istanbul.

BODRUM Day 1 : Istanbul - Bodrum Flight to Bodrum. Visit the Castle of St.Peter built by the Knights of St. John of Rhodes and the fascinating Museum of Underwater Arhaelogy.

Continue with the Mausoleum of Halicarnassos and the typical Turkish town of Milas with its traditional houses. Overnight in Bodrum.

Day 2 : Bodrum Full day cruise at the beautiful bays of Gokova -Bodrum coastline. Overnight and dinner in Bodrum.

Day 3 : Bodrum - Istanbul Another cruising day at the beautiful bays of Gokaova - Bodrum coastline. Transfer to Bodrum airport for evening flight to Istanbul.

KAYSERI / CAPPADOCIA Day 1 : Istanbul – Kayseri - Cappadocia Morning flight to Kayseri, the ancient Roman Caesarea. Visit to Kultepe, an Assyrian trading colony center, followed by an orientation tour covering the Turning Mausoleum and “Hunat Hatun Kulliyesi” called after of a Selcuk princess. Drive to Cappadocia for dinner and overnight.

Day 2 : Cappadocia Morning departure for Dervent Valley where the geographical formations remind us of another planet. Then in Pasabagi, we’ll take a stroll among the amazing fairy chimneys of Cappadocia. From here we’ll drive to Avanos to have lunch. After, we will see the most beautiful examples of Byzantine art in Göreme Open Air Museum. Then, we drive to Uçhisar Castle, the highest point of the region, where we have a fabulous panoramic view over Cappadocia. Dinner and overnight in Cappadocia Day 3 : Cappadocia – Kayseri - Istanbul After breakfast, drive to the Red Valley for hiking, Old Cavusin Village, lunch, afternoon visits will cover Zelve Open Air Museum and later the old Greek Village of Sinassos. Transfer to Kayseri Airport for flight to Istanbul.

BLACK SEA Day 1 : Istanbul – Trabzon Morning flight to Trabzon. Visit the Hagia Sophia Museum, originally a Byzantine church built in 13th century and the Gulbahar Hatun Mosque, built in the early 16th century. Finally, visit the fourth century Sumela Monastery, perched on a cliff 820 feet high.

Dinner and overnight in Trabzon.

Day 2 : Trabzon - Ayder – Rize Drive up to Camlihemsin Plateau viewing impressive landscapes of the Black Sea. Arrive at Ayder, one of the mountain villages in the Kackar Mountains, famous for its lush green flora and thermal springs. Dinner and overnight in Rize.

Day 3 : Rize – Hopa – Trabzon - Istanbul Drive to Hopa, a lovely and original town at the end of the Turkish territory on the Black Sea. Drive to Trabzon airport for flight to Istanbul.

BURSA / ANKARA Day 1 : Istanbul – Bursa Drive to Bursa, the first imperial city of the Ottomans.

Visit the Great Mosque, the Green Mausoleum and Silk Bazaar. Dinner and overnight in Bursa.

Day 2 : Bursa – Pessinus – Gordion - Ankara Drive to Ankara, the capital of the Turkish Republic.

On the way visit ancient Pessinus and the Gordion famous for the legendary King Midas. Dinner and overnight in Ankara.

Day 3 : Ankara - Istanbul Visit the Museum of Anatolian Civilizations, Mausoleum of Ataturk and the Citadel of Ankara.

Evening flight to Istanbul.

$50 USD FLIGHTS

REGISTER NOW for your first choice of complimentary hotel

DISCOVER TURKEY AT ASTA’S 5TH ANNUAL INTERNATIONAL DESTINATION EXPO! Turkey is paradise of sun, sea, mountains, and lakes

BENEFITS OF ATTENDING

1

– a land full of historic treasures from thirteen successive civilizations spanning 10,000 years. Meet the friendly and hospitable people of this unique country while you

know about Turkey!

Attending the International Destination Expo allows you to become an expert! As the only destination focused conference, the

destination with four days of concentrated education

2

sightsee around Istanbul and participate in seminars that will teach you all you need to

Master the sales-generating

3

Half-Day Sightseeing Hosted Evening Tuesday, April 20

itineraries

Educational Sessions

Enjoy complimentary sightseeing of Istanbul to share your experiences with

Earn new certifications to add to your professional profile that will enhance your desirability to new prospective

your ability to sell Turkey, its attractions, and

clients

At the International Destination Expo you will

Monday, April 19

can offer your clients their dream

International Destination Expo will expand surroundings.

CONFERENCE PROGRAM

Network with local companies that

your clients

4

on Turkish Airlines within Turkey

COMPLIMENTARY HALF-DAY SIGHTSEEING

baroque 19th century palaces, the beautiful

Cibali, Fener; the Holy Spring of Orthodox

old wooden houses, Rumeli Hisar and

Greeks “Blaherna”, the Mosque of “Master

Anadolu Hisar fortresses, sailing under the

DISCOVER THE WONDERS OF TURKEY.

Ivaz”, “Demetrius Kanabu” Church, “Tur-i

Bosphorus Bridge. Your bus will take you

During your visit to Turkey for the International

IMMERSE YOURSELF IN THE TURKISH

Sina” Abbey, “Surp Hresdagabey” Church,

along the shores of the Bosphorus, after you

Destination Expo, extend your stay to tour the

CULTURE. Experience the best of Istanbul and

the Mosque of “Ferruh Kethuda” , the

disembark in Sarıyer and proceed to Ortaköy,

many exciting and historical cities of Turkey.

its nearby attractions first-hand. Return home

Patriarchate, the “Rose (Gul)” Mosque, “Ayia

one of the most charming sea-shore villages

Attendees can take advantage of a specially

and share your experiences with your clients

Maria” Church, the Bulgarian Church, Eyup

of Istanbul, where you can stroll the narrow

discounted rate of $50 USD net regional fare

and they too will be asking for you to send

Mosque and Chora Museum.

streets. This little corner of Istanbul is very

on Turkish Airlines to connect to any Turkish

popular among Turkish youth, artisans and

city. Examples of Pre and Post tour itineraries

MONDAY, APRIL 19 • THURSDAY, APRIL 22

Trade Show

them to the magical destination of Turkey.

Evening Event

Below are a few sample half-day itineraries

Shopping A La Carte – Occident A La Turc -

tourists all over the world with its numerous

detailed below. Tours may include but not

that you will be able to select from:

Malls are the contemporary tradition of large

“cafes”, small restaurants and souvenir shops.

limited to: meals, accommodations, entry

cities around the world. They make full use

Wednesday, April 21

fees to museums, transfers, English speaking

Educational Sessions

Panoramic Tour (Old City) & Belly Dancing

of the latest technology and offer enormous

Classical Essentials - St.Sophia Museum:

Trade Show

Course - Drive along the narrow streets of

facilities to modern shoppers. Istanbul, with

The magnificent Byzantine Church of all

Final Gala

the old city for a panoramic orientation tour.

more than 77 modern malls, five high streets,

times; then the sultan’s mosque is one of the

Additional tour details, prices and booking

Your guide will explain about Saint Sophia

and traditional street markets with 500-year-

finest and largest architectural works of art

procedures available at www.ASTA.org/IDE

Museum, The Blue (Sultanahmet) Mosque,

old covered bazaars, is one of the most

in the world. It has been a museum since

Roman Hippodrome, Kumkapı, Beyazit

enjoyable shopping mega cities in the world.

November 24, 1934, and has been nominated

Thursday, April 22 Half/Full Day Sightseeing

to be the eighth wonder of the world by

Mosque, Theodosian Forum and many more popular spots. And with our professional

Ottoman Treasures & Spice Bazaar – Visit

many historians. The Rüstem Pasha Mosque

dance teachers, you will be able to learn the

the Topkapi Palace Museum (including The

is a beautiful Ottoman mosque located in

basic or advanced techniques to belly dance.

Treasury section), which was the former

Hasircilar Carsisi (Strawmat Weavers Market)

imperial residence of the Great Ottoman

in Eminönü, Istanbul. It was designed by

Panoramic Tour (Europe/Asia) & Turkish

Empire, who ruled for 600 years. Visit this

Mimar Sinan (“Sinan the Architect”) for Grand

share with your clients as you plan their

Cuisine Course - A full orientation tour

spectacular museum that houses large

Vizier Rüstem Pasha and has been built

dream vacations by registering today!

driving on both continents to see modern

collections of royal clothing, which includes

between 1561 to 1563.

Istanbul where local people live, featuring

one of the world largest collections of Chinese

both Europe and Asia. Some of the sights

and Japanese porcelain and the famous

An Authentic Taste of Istanbul - The Grand

seen along the drive include: Taksim Square,

treasury of the Royal Family. The Spice Bazaar

Bazaar: In addition to its more than 500-year-

Nisantasi, Rumeli Street, Dolmabahce Palace,

(Egyptian Bazaar) shops selling nuts and

old historical importance, it’s a bazaar that

Besiktas in European side - Bosphorus Bridge,

fruits, vegetables, flowers, coffee as well as

will tempt even the non-shoppers with its rich

Kuzguncuk, Uskudar, Maiden’s Tower, Bagdat

local textile souvenirs and all you can imagine

collection of precious souvenirs, antiques,

Street in Asian side. On the way back, drop off

in a centuries old traditional bazaar.

handmade carpets, jewelry and leather

be equipped with valuable knowledge that will increase your sales, form advantageous relationships with local suppliers, and visit

PRE / POST TOURS

streets and houses of Ayvansaray, Balat,

Visit www.ASTA.org/IDE for updated schedule of events as well as seminar additions.

historical sites in and around Turkey. Gain first-hand experiences and memories to

goods and with its spectacular interior design.

at Ortakoy where tour participants will be able

For more information visit www.ASTA.org/IDE

to learn to cook traditional Turkish cuisine from

Joy of the Bosphorus - The tour will introduce

The Famous Cagaloglu Hamami (Turkish Bath)

our professional chefs.

participants the beauties of the Bosphorus,

was built by Sultan Mahmut in 1741 to provide

the picturesque waterway separating Asia

revenue for the Hagia Sophia Mosque. The

Faiths in Istanbul - Participants will view the

from Europe. Embarking on the ferry from

architect of the Hamam is unknown.

multicolor of faiths in Istanbul. Visit the old

European Shore, you will leisurely sail by the

guides, domestic air and VAT.

GALLIPOLI & TROY Day 1 : Istanbul – Gallipoli – Canakkale After breakfast, early departure for Gallipoli Peninsula (about 4.5 hours driving) to visit World War I battlefields, cemeteries and memorials; before check in to your hotel in Canakkale for dinner and overnight, visit the legendary Troy, city of Priam and Hector, an open air museum including a reconstructed wooden horse.

Day 2 : Canakkale – Assos - Pergamon Visit the ruins of Assos, established by sailors from the neighboring Greek Island of Lesbos and later drive to the ancient city of Pergamon including visits of its Acropolis and Asklepion. Dinner and overnight in Izmir.

Day 3 : Kusadasi – Ephesus - Istanbul Drive to Selcuk, and visit the Shrine of Virgin Mary, where it is believed that she spent her last days.

Proceed to ancient Ephesus and see the Odeon, the Bouleterion, the fountains, the temples, the famous library, the agoras, the great theater, the roman baths, the gymnasiums and so on. After lunch, visit the Archeological Museum. Drive back to Izmir Airport for an early evening flight to Istanbul.

ANTALYA Day 1 : Istanbul – Antalya Morning flight to Antalya. Visit the Arhaelogical Museum where striking finds from the ancient sites are displayed. Drive up to Termessos in the Taurus Mountains, the only Asia Minor city Alexander the Great could not capture. Dinner and overnight in Antalya.

Day 2 : Perge – Aspendos – Side Full day trip to well-known Pamphilian Cities.

Perge was a Roman Province with a wide Stadium (seating 12.000), Baths and Colonnaded Street.

In Aspendos, see the Roman Theatre built in the second century AD which has 15.000 seat capacity.

Side is one of the best classical sites in Turkey with Apollon Temple, ancient ruins and two sandy beaches. Dinner and overnight in Antalya.

Day 3 : Phaselis – Myra – St.Nicholas Visit Phaselis, an ancient port city, founded in the 7th century BC by colonists from Rhodes. Proceed to Demre to visit the Basilica of St.Nicholas and finally the theater of Myra and rock tombs. Drive to Antalya airport for flight to Istanbul.

BODRUM Day 1 : Istanbul - Bodrum Flight to Bodrum. Visit the Castle of St.Peter built by the Knights of St. John of Rhodes and the fascinating Museum of Underwater Arhaelogy.

Continue with the Mausoleum of Halicarnassos and the typical Turkish town of Milas with its traditional houses. Overnight in Bodrum.

Day 2 : Bodrum Full day cruise at the beautiful bays of Gokova -Bodrum coastline. Overnight and dinner in Bodrum.

Day 3 : Bodrum - Istanbul Another cruising day at the beautiful bays of Gokaova - Bodrum coastline. Transfer to Bodrum airport for evening flight to Istanbul.

KAYSERI / CAPPADOCIA Day 1 : Istanbul – Kayseri - Cappadocia Morning flight to Kayseri, the ancient Roman Caesarea. Visit to Kultepe, an Assyrian trading colony center, followed by an orientation tour covering the Turning Mausoleum and “Hunat Hatun Kulliyesi” called after of a Selcuk princess. Drive to Cappadocia for dinner and overnight.

Day 2 : Cappadocia Morning departure for Dervent Valley where the geographical formations remind us of another planet. Then in Pasabagi, we’ll take a stroll among the amazing fairy chimneys of Cappadocia. From here we’ll drive to Avanos to have lunch. After, we will see the most beautiful examples of Byzantine art in Göreme Open Air Museum. Then, we drive to Uçhisar Castle, the highest point of the region, where we have a fabulous panoramic view over Cappadocia. Dinner and overnight in Cappadocia Day 3 : Cappadocia – Kayseri - Istanbul After breakfast, drive to the Red Valley for hiking, Old Cavusin Village, lunch, afternoon visits will cover Zelve Open Air Museum and later the old Greek Village of Sinassos. Transfer to Kayseri Airport for flight to Istanbul.

BLACK SEA Day 1 : Istanbul – Trabzon Morning flight to Trabzon. Visit the Hagia Sophia Museum, originally a Byzantine church built in 13th century and the Gulbahar Hatun Mosque, built in the early 16th century. Finally, visit the fourth century Sumela Monastery, perched on a cliff 820 feet high.

Dinner and overnight in Trabzon.

Day 2 : Trabzon - Ayder – Rize Drive up to Camlihemsin Plateau viewing impressive landscapes of the Black Sea. Arrive at Ayder, one of the mountain villages in the Kackar Mountains, famous for its lush green flora and thermal springs. Dinner and overnight in Rize.

Day 3 : Rize – Hopa – Trabzon - Istanbul Drive to Hopa, a lovely and original town at the end of the Turkish territory on the Black Sea. Drive to Trabzon airport for flight to Istanbul.

BURSA / ANKARA Day 1 : Istanbul – Bursa Drive to Bursa, the first imperial city of the Ottomans.

Visit the Great Mosque, the Green Mausoleum and Silk Bazaar. Dinner and overnight in Bursa.

Day 2 : Bursa – Pessinus – Gordion - Ankara Drive to Ankara, the capital of the Turkish Republic.

On the way visit ancient Pessinus and the Gordion famous for the legendary King Midas. Dinner and overnight in Ankara.

Day 3 : Ankara - Istanbul Visit the Museum of Anatolian Civilizations, Mausoleum of Ataturk and the Citadel of Ankara.

Evening flight to Istanbul.

Register now to receive

complimentary 4 nights hotel

Hurry! Space is limited!

Register now to receive

complimentary 4 nights hotel

Hurry! Space is limited!

INTERNATIONAL DESTINATION EXPO Register now to receive complimentary 4 nights hotel

REGISTRATION

HOTELS

To register, go to www.asta.org/ide.

For the first time in the five year history of the Hurry! Space is limited!

International Destination Expo, travel agents who register early will be eligible to receive a complimentary 4-night hotel package at one of the six “category 5” hotels listed below. Register now to take advantage of this exciting and limited time offer.

Early registrants will be eligible for the complimentary four-night hotel package offer.

What’s included in the registration fee?

• Four nights accommodations* • Participation in destination focused educational sessions • Admission to evening events • Access to trade show to meet Turkish and neighboring country suppliers • Complimentary Sightseeing of Istanbul • Discounted airfare on Turkish Airlines

1. Hilton Istanbul 2. Ceylan Intercontinental

* for qualified agents

3. Conrad Istanbul

AIR

4. Swissôtel The Bosphorus, Istanbul

Turkish Airlines is pleased to offer special fares to Istanbul for the delegates of the ASTA International Destination Expo. $400 USD net fares from New York or Chicago to Istanbul $450 CAD net fare from Toronto to Istanbul $50 USD net add-on fare for destinations in Turkey Business class 25% discounts C and D class Turkish Airlines’ RT fares

Istanbul April 19-22, 2010

5. Hyatt Regency Istanbul 6. The Ritz-Carlton Istanbul Once your registration and payment are submitted, hotel booking instructions will be sent directly to you on how to book the hotel of your choice.

Non-U.S. Attendees may call their local Turkish Airlines Office for further information regarding 25% discounts on all applicable TK round trip fares except promotional fares (instead of the

The only industry event dedicated to destination training

highest yearly unrestricted TK fares).

Promotion codes, contact phone numbers and additional booking details will be available at www.ASTA.org/IDE

For more information visit www.ASTA.org/IDE

International Destination Expo - ASTA 1101 King Street, Suite 200, Alexandria, VA 22314, U.S.A. attend@asta.org

For more information visit www.ASTA.org/IDE

Turkey