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Imagined International Destination Expo 2011 april 14-17 • San Juan, Puerto Rico

International Destination Expo — Conference Registration Form April 14-17, 2011 • San Juan, Puerto Rico

Attendee information. Please print the information exactly as it should appear on your badge. To update your information, email askasta@asta.org or call 703.739.2782.

Please answer the following questions, check only one unless otherwise noted.

Please indicate your delegate type.

Full Name________________________________________________________________________________________(Jr., CTC, Esq., etc.)_ _____________________________ Informal name (for badge)__________________________________________ Title_________________________________________________________________________ Company_ ____________________________________________________________________________________________________________________________________ Address_______________________________________________________________________________________________________________________________________ City_ ____________________________________________State_ ___________ Country_ ______________________________________________ Zip_ ___________________ Telephone________________________________________________________ Fax__________________________________________________________________________ Web site_ ________________________________________________________ E-mail________________________________________________________________________

Payment - payment in full must accompany this registration form.

on / after Feb. 6, 2011

ASTA/NACTA Members

$299

$349

Card No._ ____________________________________________________________

Non-Member Travel Agents

$349

$399

Exp. Date (MM/YY):_______________________________________________________

$384

$424

Guests

$499

q Agency Owner / Manager / VP / Director q Retail Travel Agent q Home-based Agent / Independent Contractor

Choose the range that represents your annual sales volume: q less than $249,999 q $250,000 - $499,999 q $500,000 - $999,999

q $1M - $1,499,999 q $1.5M or more

Indicate the type of business you specialize in - check all that apply: q Corporate q Leisure q MICE

$535

q American Express

q MasterCard

q Visa

q Discover

q No

Have visited Puerto Rico before? q Yes

q No

Do you belong to one or more of the following consortia:

Nov. 13, 2010 Feb. 5, 2011

and Discounted ASTA Membership (Travel Agents only)

Check the title that most closely describes you:

q Yes

q Delegate information is available for purchase by exhibiting suppliers for pre & post show follow-up. If you wish to be excluded from these lists, check here.

Non-Member Special Package Includes IDE Registration

q Travel Agent/Travel Educator q Student q Guest

Have you booked travel to Puerto Rico in the last 12 months?

q Facebook Fan Page q Please check box if you are a registrant with a disability or special need.

Registration Fee Circle Selection

q Travel Agent (US) q International Travel Agent q Travel Educator

q Diners Club

Name on Card: _ ______________________________________________________

q Vacation.com q Ensemble q Virtuoso q other (please list) _____________________________________

JOIN US www.ASTA.org/IDE

Signature:____________________________________________________________

q Check, Payable to ASTA, Ck#__________ (Check must be in U.S. dollars) q Wire Transfer, PNC Bank NA, 8800 Tinicum Blvd, Philadelphia Pa 19153, USA, Tel#: 1-800-272-4912Routing/ABA: 031000053 S wift Code: PNCCUS33 Account#: 5300766238 American Society of Travel Agents By signing above, you agree to the registration refund policy below.

For cancellations received: Dec. 4, 2010 – Jan. 21, 2011 . . . . . . . . . . . . 50% of full registration fee per person After Jan. 22, 2011. . . . . . . . . . . . . . . . . . . . . No refund ASTA reserves the right to consider any registration application that has been submitted without signature as incomplete. For complete processing, payment in full must accompany this registration form.

No one under the age of 21 is permitted to attend any part of the International Destination Expo.

Exhibit — The purchase of a booth is required for any person or company who sells a product or service to travel retailers. For more information on this please contact: Alexa Stanco E-mail: astanco@asta.org Call: 1.703.739.6815

Fax:

703.739.3268

Mail: ASTA Meetings, PO Box 820621 Philadelphia, PA 19182-0621 Call: 703.739.8716

David McGuire l 703.739.8716 l dmcguire@asta.org facebook.com/pages/International-DestinationExpo/286098422644 twitter.com/intldstnexpo

Photos courtesy of Puerto Rico Tourism and Paul Ruden IDE11-041 l 1/2011 l IDE11LG

Boost your Caribbean sales at a unique travel conference designed to make you a certified expert on Puerto Rico, the “Gateway to the Caribbean.” Set your business apart with in-depth knowledge and personal experience!

Attend the 6th annual International Destination Expo in San Juan, Puerto Rico, April 14-17, 2011

Live the client experience, become a destination expert.

Journey through a historic 500 hundred year old city, travel to pristine beaches and watch the sunset from candlelit rooftops as your education extends far beyond the classroom.

The conference features: • Four days of concentrated education that will make you an expert on Puerto Rico and the surrounding Caribbean region.

• A booming trade show to expand your professional contacts. Network with local companies offering deals not found anywhere else!

• Complimentary sightseeing tours – live the client experience; master the excitement!

• Earn certifications to advance your professional profile and attract new clients.

• Exclusive cruise ship inspections!

Earn CLIA points!

Your registration includes participation in destination education sessions, access to our exhibit hall full of international and regional suppliers, admission to all evening events, complimentary sightseeing tours and exclusive cruise ship inspections.

For more information visit: www.asta.org/ide

Education Puerto Rico Travel Experts Earn More Brought to you by the Puerto Rico Tourism Company Presented by Gabriel Emanuelli and Jonathan Cooper

Puerto Rico Travel Experts translate their expertise into better vacations for their clients - and richer rewards for themselves!

Come attend the Introductory Course of the Puerto Rico Travel Expert (PRTE) education program, hosted by the Puerto Rico Tourism Company and partner Performance Media Group (PMG). Following completion of the course, you will have access to the PRTE incentive site, where you can enter Puerto Rico bookings for the chance to win incredible prizes. Prior to the education session, Gabriel Emanuelli, Director of Sales USA & Canada for the Puerto Rico Tourism Company and Jonathan Cooper, Vice President, PMG Custom Solutions, will discuss the program and its benefits.

There will be a prize drawing following the seminar!

Puerto Rico: Gastronomical Wonders & Island Cuisine Brought to you by the Puerto Rico Tourism Company Presented by Giovanna Huyke, “Puerto Rico’s Most Acclaimed Culinary Expert”

Inhabited by the Taíno people around 1493, Puerto Rican diets made use of indigenous ingredients such as local plants while hunting for small prey and fish. With the arrival of Europeans, Spanish influence came to dominate, introducing new cuisine and culture. These influences, blended with African slave dishes and present day American food culture, have led to a distinct

Puerto Rican cuisine known as cocina criolla.

Join Giovanna Huyke, Puerto Rico’s chef extraordinaire, as she shares her knowledge and expertise on Puerto Rican cuisine.

Giovanna has transformed Puerto Rican cuisine by using local ingredients and traditional cooking methods, while adapting them to today’s busy schedules.

Discover Why Puerto Rico Does It Better Brought to you by Puerto Rico Tourism Company

Why Puerto Rico? With over 500 years of history and culture, this tropical island is the ideal destination for visitors in search of diverse options combined with relaxing Caribbean experiences. Home to the oldest city in the United States and a UNESCO World Heritage Site, from the cobblestoned streets of Old San Juan to the modern technology of the Convention Center, Puerto Rico features hundreds of unique characteristics which distinguish it from any other destination.

Come see why Puerto Rico is a first-class vacation and conference option during presentations highlighting Puerto Rico’s historic milestones and cultural heritage.

Caribbean Cruise Travel is “Good Business for Travel Agents” - Five Decades of Reinventing Tourism in the Region Early in the 1960s, cruise ship companies concentrated on creating “fun ship” images with focus on casual environments and extensive on-board entertainment. In this

seminar, find out how the Caribbean nations together with the FCCA have worked hard to create a better understanding of cruising, improve landside product delivery and maximize benefits of cruise tourism for over five decades. Learn how every year the islands come together to improve and expand port conditions, design new attractions and services, while working together to improve all-around satisfaction.

See why the Caribbean - together with newer, bigger and fancier ships - should be a port of call for your successful business.

ecotours, agents must gain knowledge of regions offering these opportunities and learn about existing lodging options indigenous to the land. Knowing local guides, as well as all local regulations regarding visitors are imperatives before launching eco-journey sales.

Come discover how your business can take advantage of global interest in ecotourism.

Also, learn how to share local knowledge and passion with your consumers through new media techniques.

The Caribbean Air Hubs System – How the Airway Transit System Guides Regional Tourism For over 70 years, Puerto Rico has been a major connecting point to the Caribbean, serving as a key hub for airlines such as American, Delta, US Airways and many others. Hubs like Puerto Rico have brought a winning combination of airlines and services, helping the Caribbean grow as one of the biggest destinations in the Americas.

As a functional way for your clients to island hop while enjoying their vacation, hear from major, local and charter airlines on the best ways, routes and airports you should use when booking a Caribbean getaway.

Attendees will learn how to structure travel arrangements and vacations by destination value and location.

Ecotourism and Social Media: Discover How to Build a Thriving Travel Business Centered on Eco-Friendly Adventures and Nature Travel Modern day love of the outdoors is translating into a burgeoning industry known as ecotourism. To sell the best

How to Sell the Caribbean from the West Coast – Comparing Popular Destinations of Western United State Passengers How does the Caribbean compare with other popular markets for west coast passengers? From easily accessible locations, to areas far into the ocean seemingly isolated from the world, the Caribbean Islands offer exciting travel opportunities catering to a wealth of different tastes and enjoyments. Come find out how to sell this vast and stunning stretch of islands as a high-volume destination from the West Coast. In a region that combines excitement and adventure with beautiful voyages and the finest of luxuries, it will surely invigorate your senses and mind to the opportunities presented by the beautiful Caribbean experience.

Benefits of “Multi-Destination Travel”: How to Sell the Best Packages Multi-destination tourism is quickly becoming an effective and profitable way to expand your business with short-stay tour and attraction expertise. As a multidestination expert, the more adventurous, culturally-oriented tourist will turn to your business before, during and after the trip.

Planning, knowledge and great on-site contacts are the keys to successful multidestination selling.

Learn how to capture these clients and put together a multi-destination Caribbean package that will satisfy your client’s desires and encourage repeat business.

Sorting Through the Sun - Historical, geographical and cultural factors which shape each island’s tourism product today!

Presented by Anne Brobyn

Selling an all-inclusive sun, sand and sea resort is one thing, but many of today’s savvy travelers are looking for that little something extra – a unique experience to set their vacation apart. Come journey with Anne Brobyn as she takes you on your own diverse and unique adventure during an

informative exploration through 28 of the Caribbean’s most popular islands. Learn priceless nuggets of information which will not only help you sell a fabulous Caribbean experience, but will have your clients coming back again and again.

Sustainable Tourism and Development: Find Out How the Caribbean is Leading the Way! A main selling point of the Caribbean is the region’s natural beauty. For this reason, efforts to promote tourism that preserves natural elements have become important sustainability programs. Today, the Caribbean Tourism Organization together with the Caribbean Alliance for Sustainable Tours (CAST), are recognized as leaders in the development of competitive tourism products through sustainable practices. Join us to learn how these proactive initiatives are helping preserve the Caribbean tourism product for future generations.

The Caribbean Story - Understanding the Multi-Cultural Experience The history of the Caribbean is rich with adventurous tales, blended cultures, and natural diversity. Travelers often note a sense of living history that permeates the region; an experience that can produce tangible results and sales for your business.

This overview covers the main themes and events of Caribbean history to expand your professional background. Learn of a multicultural experience that is rich in heritage, intrigue and modern day mysticism.

Treasures of the Caribbean: A Vast Region of Infinite and Unlimited Tourism Attractions What can travelers do to get the most out of their trips to the Caribbean? This seminar will focus on numerous tourist attractions that exist beyond perfect Caribbean beaches. Explore the excitement offered within Caribbean cities of rich heritage and great architecture, enjoy the adventures of hidden landlocked gems and learn the best water recreation to have your customers dive into!

Learn about these important hotspots and how to successfully sell them to your clients during this comprehensive summary.

Every session is developed to help you become a sales expert of this profitable region.

Register before Feb. 5th to take advantage of discounted registration rates!

www.ASTA.org/IDE

facebook.com/pages/International-Destination-Expo/286098422644

David McGuire 703.739.8716 dmcguire@asta.org

twitter.com/intldstnexpo

program of events

Walk away with strategies and business contacts to sell more of the Caribbean.

Many ideas can be implemented before leaving the island.

Thursday, April 14 9:00am – 1:00pm......................Half Day Sightseeing 11:00am – 12:30pm.................International Travel Agent Summit 2:00pm – 3:30pm......................Educational Sessions 3:45pm – 5:15pm......................Educational Sessions 5:30pm – 7:30pm......................Welcome Reception and Welcome Speeches 7:30pm

Discover the Stars of Isla Verde at Municipality of Carolina

Join us for a relaxed, sand-between-the-toes evening of music under the stars and the best of Isla Verde culinary offerings.

Brought to you by Municipality of Carolina Invited by Courtyard Marriott Isla Verde Beach Resort, El San Juan Hotel & Casino, Embassy Suites & Casino, Hampton Inn Suites, Howard Johnson Hotel, Intercontinental San Juan Resort & Casino, San Juan Water & Beach Club Hotel, Ritz Carlton San Juan Hotel Spa & Casino, and Verdanza Hotel Location: Carolina Beach, Isla Verde, San Juan Dress Code: Caribbean Chic; Beige & White Attire w/flip flops

Friday, April 15 10:45am – 11:45pm.................Speed Dating/Product Seminars 12:00pm – 3:00pm...................Trade Show with Lunch and Presentation Pavilions 3:00pm – 4:00pm......................Trade Show Business Appointments 3:30pm – 5:00pm......................Educational Sessions 6:00pm – 7:30pm ....................ASTAPAC/Premium Member Cocktail

11:00am – 12:30pm.................Educational Sessions

as you dine in the oldest building in San Juan, the last and largest building constructed by the Spaniards. Enjoy a culinary feast full of local flavors then dance the night away with a mixture of Puerto Rican rhythms. Let us show you why Puerto Rico “Does It Better!”

12:00pm – 2:00pm RCI Serenade of the Seas Ship Inspection

Presented by Puerto Rico Tourism and the Municipality of San Juan

Saturday, April 16 9:00am – 10:45am....................Product Seminars

Extend your experience beyond the conference with a number of special pre- and post-tour packages. San Juan presents an excellent opportunity to explore not only other Puerto Rican locations, but also doubles as a superb jumping-off point for the rest of the Caribbean. A full list of tours can be found online at www.ASTA.org/IDE.

COMPLIMENTARY SIGHTSEEING TOurs Thursday, April 14 & Sunday, April 17

9:00am – 10:30am....................Educational Sessions

7:30pm – 11:00pm ..................Puerto Rico Gala: Fine Dinner & Dancing

Pre & Post-Conference Tours

Your registration includes access to complimentary and exciting sightseeing tours. Whether visiting Old San Juan, trekking through the El Yunque Rain Forest or journeying above and below the sea, you won’t want to miss these electrifying adventures. For a complete list of free sightseeing tours eligible for reservation, visit www.ASTA.org/IDE.

Product Seminars & Speed Dating Product Seminars

(separate sign-up required )

12:00pm – 2:00pm...................Celebrity Summit Ship Inspection (separate sign-up required) 1:00pm – 4:00pm......................Trade Show/Presentation Pavilions – with an exclusive surprise event!

4:15pm – 5:45pm......................Educational Sessions Evening........................................2012 IDE Lima, Peru Host Event Sunday, April 17 9:00am – 5:00pm......................Half/Full Day Sightseeing 11:00am – 1:00pm....................Caribbean Princess Ship Inspection (separate sign-up required ) 12:00pm – 2:00pm...................Royal Caribbean Adventure of the Seas Ship Inspection (separate sign-up required )

JOIN US www.ASTA.org/IDE

David McGuire 703.739.8716 dmcguire@asta.org facebook.com/pages/International-Destination-Expo/286098422644 twitter.com/intldstnexpo

Travel agents and product suppliers meet in a fun, new “speed dating” scenario!

Dominican Republic Ministry of Tourism

Join 9 of your peers in rotating sessions to learn about unique business opportunities within different market segments.

Anguilla Tourist Board

Observatorio de Arecibo Speed Dating Bolongo Bay Beach Resort Dominican Republic Ministry of Tourism Gran Melia Golf Resort Puerto Rico International Hospitality Inc. Observatorio de Arecibo

Hotels Reserve by March 8, 2011 to secure your IDE special rate. Please contact your hotel choice directly.

Caribe Hilton - $139 (787) 721-0303 www.caribehilton.com Comfort Inn - $89 (787) 721-0170 www.comfortinn.com/hotel-san_juan-puerto_ rico-PR004 Conrad San Juan Condado Plaza - $139 (888) 722-1274 www.condadoplaza.com

cruise inspections

Known as the “Gateway to the Caribbean,” San Juan serves as one of the largest cruise ship ports in the entire region. Now, for the first time ever at IDE, come experience cruise ships up close with exclusive inspections and see why when sun and sand meet open waves and moonlit waters, cruising continuously remains a staple of Caribbean tourism.

Register early - space is limited. Travel agents will receive CLIA points.

saturday, april 16

Holiday Inn Express - $99 (787) 724-4160 www.hiexpress.com/hotels/us/en/san-juan/ sjupr/hoteldetail

RCI Serenade of the Seas

La Concha Renaissance - $145 San Juan Resort (787) 721-7500 Ext. 6060 www.laconcharesort.com Radisson Ambassador Plaza - $100 Hotel & Casino San Juan (787) 721-7300 www.radisson.com/sanjuanpr_ambassador

sunday, april 17 Caribbean Princess

Quality Inn El Portal - $90 (787) 721-9010 www.qualityinn.com/hotel-san_juan-puerto_ rico-PR010

RCI Adventure of the Seas

Sheraton Puerto Rico Hotel - $139 & Casino (787) 993-3500 www.sheratonpuertoricohotelcasino.com

Hurry – space is limited!

Register now to reserve your hotel room!

Agents that reserve a room at the Sheraton Puerto Rico by Feb 5th are eligible to win a Sherton Sleeper Suite.

Courtesy of Starwood Hotels & Resorts

For more hotel information and register to attend, visit www.ASTA.org/IDE.

Celebrity Summit

JOIN US

www.ASTA.org/IDE

David McGuire l 703.739.8716 l dmcguire@asta.org facebook.com/pages/International-DestinationExpo/286098422644 twitter.com/intldstnexpo

1101 King Street, Ste 200 Alexandria, VA 22314

The 2011 International Destination Expo features: Journey through a historic Old Town, travel to pristine beaches and watch the sunset from candlelit rooftops as your education extends far beyond the classroom, featuring: • Four days of concentrated

• Complimentary sightseeing tours

education that will make you

– live the client experience; master the

an expert on Puerto Rico and the

excitement!

surrounding Caribbean region.

professional profile and attract new clients.

with local companies offering deals not

• Exclusive cruise ship inspections!

found anywhere else!

JOIN US www.ASTA.org/IDE

Earn CLIA points.

David McGuire 703.739.8716 dmcguire@asta.org facebook.com/pages/International-Destination-Expo/286098422644 twitter.com/intldstnexpo

ASTA’s destination travel conference will increase sales and drive your business forward. Come live the experience and see what everyone is talking about!

• Earn certifications to advance your

your professional contacts and network

• A booming trade show to expand

Presorted Standard US Postage Paid Permit No. 425 Southern, MD

Register

By February 5 and Save! www.ASTA.org/IDE