St. Lucia Business Focus 101

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Issue No. 101 Feb/Mar 2019

Special Feature


“The Finest Saint Lucia Rum”


M Motors


Goddard Catering

Goddard Catering

After successfully operating as the official Caterer for Cricket World Cup 2007, Goddard Catering Group saw the need to raise the bar on catering services throughout the region. This led to the birth of GCG Events in October of 2008. GCG Events is an affiliated company of Goddard Catering Group and a member of the Goddard Enterprises Group of Companies.

FOR ALL YOUR CATERING NEEDS!

Our vision is to become the premier catering company in the region by providing culinary experiences that consistently meet and exceed customer expectations. To achieve this GCG Events has invested in a state of the art facility, an internationally trained team of event experts, and ingredients that meet our exacting standards. From conception to completion, our experienced team will help you turn your dream event into a reality. GCG Events is committed to making each and every event, “Simply Outstanding” At GCG Events we are dedicated to making you the perfect host. We strive to make every catered event distinguished, blissful and stress-free. Our high standards, supreme service and exceptional quality will make your event a flawless, unforgettable experience. GCG Events is delighted to assist brides, grooms and their families with the menu planning for that significant day of their dreams. From grand and lavish to intimate and informal, we can make your special day something you and your guests will always remember. Your employees and guests will surely appreciate your catering choice whilst consuming each delightful bite of their lunch, canapé or breakfast. Choose one of our menus or allow our chef to create a personalized menu for you that matches your vision and theme. Our team will make sure everything runs smoothly to ensure you and your guests have an unforgettable time.

• WEDDINGS • CONFERENCES • BANQUETS • OFFICE PARTIES • SOCIAL GATHERINGS • COCKTAIL PARTIES • OTHER EVENTS

Hewanorra Int’l Airport | P.O. Box 363 Vieux Fort, St. Lucia, W.I. +1.758.459.6400 Ext: 6431 | +1.758.728.9400

uvf.gcg-events@gcggroup.com www.gcg-events.com


No. 101

BF

FEB/MAR 2019

CONTENTS FEATURE

FOSTERS 32. A Caribbean Success Story 33. FOSTERS: The Building of a Brand 36. Building On A Rich Heritage 38. Kenneth Foster Q.C.: A Caribbean Legal Luminary Leads the Way 40. Q&A With Peter Foster 46. Partner Profile: Claire M.L. Greene-Malaykhan 48. Partner Profile: Renée T. St. Rose 50. FOSTERS Associates 52. The Staff at FOSTERS 54. Client Testimonials 56. Re-branding to FOSTERS 4. 6.

Editor’s Note Business Briefs

8.

Saint Lucia Celebrates 40 Years of Independence 10. The Future For Kids: What Tools Will They Need Today to Enter the Workforce in 2030 and Beyond?

Leaders' Corner

12. Reputation Management:Your Key to Sales Converson

Economy & Trade

13. Prime Minister Chastanet Outlines Major Investments For 2019 14. Horse Racing On Track To Drive New Business 16. Airport Redevelopment Project Ready to Take Off 17. Rayneau Rentals and Sales Lands Hyundai Dealership

Business Tech

18. Mayor Welcomes the Digital Age with Free Public Wi-Fi Within Castries 19. NCPC Continues to Develop Business Productivity Tool 19. Invest Saint Lucia To Benefit From iGUIDES Project 20. CDB Advances Digital Transformation with Digicel 20. CDB Launches Cultural and Creative Industries Innovation Fund 21. Twenty Saint Lucians Participate in Coding Workshop

Money Matters

22. Chamber HOSTS 134th AGM and Elects New Executive

24. Panel Discussion Focuses on “Invigorating The Local Investment Climate” 25. Saint Lucia Featured As Best Caribbean Island to Invest In 26. Saint Lucia Seeks to Satisfy EU’s Demands 28. Having Trouble Getting A Loan? You’re Not Alone 29. Saint Lucia Businesses Will Soon Use “Moveable Assets” to Secure Loans 29. New EC Bank Notes Coming in May

The Montessori Centre 58. The Montessori Centre - 30 Years of Teaching Excellence

Must Reads

62. Striving in a Distracted World

Global Entrepreneurship Week (GEW) & Business Month 63. ‘Business Month’ Focuses On Sustainability 64. Youthful Business Booming with SALCC Idea Generation Competition 66. Startup Huddle St. Lucia Promotes Youth Entrepreneurship 68. Chamber of Commerce, LUCELEC Explore National Energy Transition Strategy 69. IICA Shares Business Opportunities With Private Agri-Food Sector 70. Creating Linkages Between Sports & National Development 71. Saint Lucia On Track to Meet Renewable Energy Targets 72. Saint Lucia-Taiwan Trade Show Continues to Impress

Tourism Focus

74. SLTA Presents Key Market Updates 76. Saint Lucia Tourism Arrivals Increase by 10.2%, Setting New Record 77. Saint Lucia Wins Major Destination Awards 78. Fond Doux Plantation & Resort Wins 2018 World Luxury Award 78. Saint Lucians Sweep Hospitality Awards in Taiwan 79. SLTA Appoints JMCPR as Agency of Record for U.S. Public Relations

In The Know

80. Greater Efficiency and Focus Promised at 42nd AGM 82. Businessman Michael Chastanet Knighted 83. Knowledge Fair Highlights Limitless Possibilities 84. Get In The Ring Squares Off For Round Two 85. Saint Lucia Books Opens 758 Café Littéraire 85. MeCurator Art Gallery Offers Artists Creative Platform 86. Be MORE Social – It’s Definitely Good! 88. Electric Gates Do They Really Add to Your Security?

Environmental Focus

90. The Nexus Between Climate Change, Engineers and The Business World 91. Celebrating The Potential Of The Region’s Coconut Industry 92. Women Entrepreneurs Build Skills at CDB-Funded Green Business Boot Camp 92. NEMO Partners with Cuban Embassy to Host Capacity-Building Workshop 93. Tree Planting Program Implemented to Build Storm Resilience 93. Saint Lucia to Benefit from Regional Rainwater Harvesting Project

Youth In Focus

94. Saint Lucia Honours Universal Children's Day With Adoption Of New Child Protection Bills 94. SALCC Staff and Students Discuss Castries Vision 2030 Project

Health & Wellness

95. The Diabetes Clinic 96. DASH Independence Colour Run 2019 Launched For 5th Most Exciting Year 97. CIBC FirstCaribbean’s Walk For The Cure Tops US$500,000 98. Why Do An Annual Checkup? 99. Suicide Rate Dropped Significantly in 2018 99. HerStoire Considered OECS Best Practice for Pilot Project 100. Events 101. Major Moves 104. New Company Registrations 106. Advertiser's Index BusinessFocus

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Independence and Enterprise! 2019 is projected to be an exciting year for Saint Lucia with Tourism and Government investments in national infrastructure projected to stimulate and lead economic activity. Tourism, as the leading economic sector has had a bumper 2018, with a 10.2% growth in tourist arrivals and surpassing 1,000,000 stay over visitors. In addition, Port Castries continues to experience increased Cruise Ship arrivals with a number of Mega Cruise Ships making regular calls. New private sector hotel development and expansion are also expected to boost construction and employment. Marketing efforts by the St Lucia Tourism Authority have resulted in the island being the recipient of major international tourism awards which will hopefully generate increased interest for travel to the island.

Lokesh Singh Editor / Managing Director

The long awaited Hewanorra International Airport Redevelopment leads the way along with expansion and resurfacing of the island’s Road Network. These initiatives and others are welcomed by all Saint Lucians as this will redound to increased business and employment opportunities. Congratulations to the Government and People of Saint Lucia as we celebrate our 40th Anniversary of Independence. This special occasion merits the year-long schedule of national events and activities planned under the theme “ALL IN”.

BUSINESSFOCUS Business Focus magazine is published every two months by Advertising & Marketing Services Limited (AMS), Saint Lucia. Publisher/ Managing Director: Lokesh Singh - lokesh@amscaribbean.com Project Manager: Editor’s Note Ashwini Singh - ashwini@amscaribbean.com Editorial Assistants: Stan Bishop | Ashwini Singh Graphic Designer: Tannel George | Carlisle Searles Advertising Sales: Cennette Flavien - cennette@amscaribbean.com Webmaster: Advertising & Marketing Services Photography: Ashley Anzie | Stan Bishop | FOSTERS | Foster Family Bill Mortley | Marius Modeste | Dani Devaux Kareem Larcher | Star Publishing | Parliament Office Contributors: Lokesh Singh | Olivier Bottois | Stan Bishop Lyndell Halliday | Dr. Minerva King | Surren Maharaj Peter I. Foster, QC | Nirmala Maharaj | Brian Ramsey Dewayne Monrose | Dr. Takira Glasgow

We look forward to the participation of all Saint Lucians in these events being hosted islandwide as we share the pride of nationhood and this special Independence Anniversary.

Editorial, Advertising, Design & Production: Advertising & Marketing Services P.O. Box 2003, Castries, Saint Lucia Tel: (758) 453-1149; Fax: (758) 453-1290 email: info@businessfocusstlucia.com www.businessfocusstlucia.com

We salute our two Nobel Laureates Sir Arthur Lewis and Sir Derek Walcott especially with 2019 also being the 40th Anniversary of Sir Arthur Lewis being presented with a Nobel Prize.

Business Focus welcomes contributions from professionals or writers in specialized fields or areas of interest.

Our Special Feature in this issue highlights the journey of Peter Foster QC and his celebration of 30 years of Legal Practice and rebranding of his Law Firm to FOSTERS as he repositions for the future. Our congratulations and best wishes to Peter and his Partners. We also wish to congratulate Mrs Myrtle John-Murray and her Montessori Centre at Rodney Bay for their years of service and sterling contribution to society by fashioning young minds into outstanding citizens of the future. We trust that you will enjoy reading this edition with the many articles from our contributors and others as keep you abreast of happenings in the world of business. Look us up online at www.businessfocusstlucia.com and share the Magazine with your business associates, friends and family.

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Reproduction of any material contained herein without written approval, constitutes a violation of copyright. Business Focus reserves the right to determine the content of the publication.

On The Cover: Peter I Foster QC FOSTERS


We offer: Unlimited Mileage Special Weekly Rates Off Season Specials

GFL Charles Airport 758-458-2031 Airport (Vieux Fort) 758-454-7898 Soufriere 758-459-7729

J.Q. Rodney Bay Mall 758-458-0824 Fax 758-459-5309 Cool Breeze Car / Jeep Rentals Soufriere Waterfront 758-459-7220

www.coolbreezecarrental.com Email: coolbreeze@candw.lc

We offer fuel service for boats and yachts. We Provide the following services in addition to the refueling of vehicles: • Cooking gas Sol & TexGas

• Telephone top up Lime & Digicel

Location: Fond Cacao, Soufriere Telephone : 459 -7831/459-7729

• Convenient Store • Lottery Tickets • Vehicle accessories

Car Batteries, Air Freshners Oil & BusinessFocus Lubricants Feb / Mar

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BUSINESS BRIEFS BUSINESS FOCUS

ISL Details New, Ongoing Investment Projects

Invest Saint Lucia (ISL) held a press conference to update the public on projects and investment opportunities for 2019. They include the Pearl of the Caribbean, a fully-integrated development in Vieux Fort, currently under construction with approx. 100 workers employed. In addition, a luxury resort branded by Fairmont is being constructed by the GP Group and is expected to be completed in 2021. The project, located in Sunset Bay, Choiseul, will be compromised of 93 rooms, 43 bungalows and 40 villas. The Point Sable lands have been repurposed and will be used for a new development by Invest Saint Lucia. “We have entered into contractual arrangements with a company called OBMI. They are doing a master plan concept for that area, so in a couple of weeks we will introduce OBMI to you and thereafter we will be facilitating discussions with the community so they can have input into the design,” Mr. Cherry said, adding that a business hotel at Pointe Seraphine, a luxury hotel at Cannelles, Micoud, and a Fixed Based Operator (FBO) facility at the Hewannora International Airport are all in the approval stage.

SLASPA Enforces Procedures for the Release of Imported Vehicles

Effective Jan. 7th, 2019, the Saint Lucia Air and Sea Ports Authority advised all vehicle importers to adhere to the following processes for the release of imported vehicles from the facility. BusinessFocus Feb / Mar

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Importers/owners must present importation documents, pay the required duties, and provide proof of registration of vehicles (including stickers and license plates) and proof of insurance. This is in keeping with the Motor Vehicles and Road Traffic Act, Section 10, which states “all vehicles and trailers must be registered before they are permitted to be used on the road.” The call for enforcement of these processes follows the prevailing challenge with vehicle owners who fail to comply with the correct procedures.

Business Briefs BUSINESS BRIEFS to promising destinations has grown steadily with the increase of global economies. Families and individuals want to transcend the constraints imposed on them by their country of origin and access business, financial, career, and lifestyle opportunities on a global scale.

FDL Secures $800K BVI Gov’t Contract

“SLASPA encourages persons to adhere to these processes to ensure seamless operations when transacting related business with SLASPA,” said Chief of Ports Police at SLASPA, Mr. Kennedy Francis. Imported vehicles will not be allowed to exit the port without the necessary clearances from SLASPA and the Customs and Excise Department.

Saint Lucia Moves Up Two Spots in The Henley & Partners Passport Power Ranking

St Lucia-based company, FDL Consult Incorporated, has been awarded an $876,250 BVI government contract to provide engineering, design, and construction supervision services for the restoration of roads, slopes, and coastal defences in the territory. This contract represents one of many the company has been awarded in the last several years.

Saint Lucia has improved its passport power ranking in the Henley Passport Index, with citizens enjoying visa-free/ visa-on-arrival access to 145 countries. In a further display of regional passport power, Saint Lucia now sits in 6th place regionally and 31st globally, moving up two spots. This marks a new high for Saint Lucia, which moved up its ranking seven spots since 2008. Powerful passports attract high end candidates willing to develop the socioeconomic structure of a country. This means more quality employment across all of society from lawyers to gardeners, from architects to construction workers. It can create enhanced infrastructure and sound business linkages for the people of accepting territories. The need for greater visa-free access

Some of their notable contracts include a $408,000 consultancy for National Sewerage Programme last year as well as the $499,500 engineering consultancy for the Caribbean Development Bank loanfunded programme for damaged roads caused by Tropical Storm Otto in 2010. Meanwhile, this latest consultancy will be done through the Recovery and Development Agency.

Financial Management Board Game Unveiled to Help Business Managers The Small Business Development Center (SBDC) has unveiled a financial management board game dubbed ‘The Micro Business Game’ to make managing businesses easier, the Consumer Affairs Division has announced. The Acting Director of SBDC, Roycelyn Howell, said it represents a new option in financial management. “It is a most


BUSINESS BRIEFS Saint Lucia Protective Services Federation in the Making

practical, realistic simulation of managing a business,” Howell asserted. She explained that the game was introduced last year following the signing of a memorandum of understanding with the German Savings Bank for International Cooperation. “It was really to encourage our micro and small businesses to look at and understand the management of their finances in a more practical and dynamic way,” the SBDC official explained. According to the SBDC official, the essential part of the game is that it allows the development of entrepreneurial skills, understanding customers and risk management. The Small Business Development Center is running monthly sessions of the Micro Business Game, and is encouraging persons to register.

Saint Lucia’s Wi-Fi Zones Increase

Chief Fire Officer, Joseph Joseph, said the operation will be of great service to the constituents and the officers. The Royal Saint Lucia Police Force Welfare Association (RSLPFWA), the Saint Lucia Fire Service Association (SLFSA) and the Saint Lucia Ports Police Welfare Association (SLPPWA) met to advance the plans to form a Saint Lucia Protective Services Federation (SLPSF). The meeting concluded with an agreement to draft a constitution for the proposed SLPSF and monthly meetings among the Associations representing protective service officers to chart the way forward towards forming the umbrella federation, it was noted.

“The new station is expected to result in a reduction in a number of responses at both fire service headquarters and the Gros Islet fire station from the shared workload,” the Chief Fire Officer said. “The added staffing will serve to boost the morale of serving members and assisting them, addressing some human resource concerns, including the reduction of stress and burnout.” ¤

Saint Lucian Sea Moss Hits UK Market

The move to form a Saint Lucia Protective Services Association is consistent with plans divulged by Royal Saint Lucia Police Force Welfare Association insiders in December last year, when news broke that the police organisation would remove itself from the umbrella Trade Union Federation (TUF), which it in fact did. At the time, it was reported that the members of the Police Welfare Association would pursue the formation of a new bargaining unit with firefighters, correctional officers and port police officers.

A USD$4 million wireless network project has now made available free wi-fi in five districts in Saint Lucia.

The fire station is the ninth fullyoperational outpost for the St. Lucia Fire Service (SLFS) and opens as the Department is making strides in dealing with resource constraints. Recently, 45 recruits graduated into the Service, 28 of whom will serve at the Babonneau Fire Station.

$6 Million Fire Station Opens in Babonneau

The Government Island-Wide Network (GINet) Project aims to provide persons with free internet access, and is inkeeping with government’s plans to enable access to information for residents, and ensure that visitors to Saint Lucia can stay connected while enjoying the island. The most recent wi-fi zone with GINet WiFi Babonneau constituents on December 16 are Castries, Vieux-Fort, Micoud, Canaries witnessed the official opening of an ultraand Dennery. As a result of the GINet modern fire station in their community. Project, free WiFi is now accessible in close to thirty public spaces and buildings.

A group of local sea moss farmers made history by becoming the first to export sundried Sea moss from Saint Lucia to the UK, Export Saint Lucia (TEPA) has announced. The test shipment of sun-dried Sea Moss which was shipped to the buyer in the United Kingdom was a resounding success. CEO of TEPA, Sunita Daniel, said the shipment was the result of the organization realizing that there is need for diversification in Saint Lucia’s agricultural export product. The buyer has already expressed interest in a second order of the product in the coming weeks and is considering imports of a wider variety of agricultural produce from the island. Exporter Kerwin Samuel from Total Health Foods Services said that this new market has given Sea Moss farmers a renewed sense of hope as they now have a bigger outlet for sale and distribution of their produce. BusinessFocus

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Governor General Neville Cenac pays his respects to Sir Arthur Lewis

Saint Lucia Celebrates 40 Years of Independence By this time, activities marking Saint Lucia’s 40th anniversary of Independence would have been in full swing as organizers pledge to make a valiant effort to make this year’s celebrations even more special. The official launch for this year’s Independence logo and calendar of activities took place on December 12 last year during the National Day celebrations at Derek Walcott Square. Organizers say these activities will run for a year, ending on December 12, 2019. A video depicting lyrics and scenes of Saint Lucian pride was also launched that evening, featuring rapper Kayo, saxophonist Rashaad Joseph, soca star Teddyson John, Michael Robinson, Tori Elle, Curmiah Lisette, among others. The video was directed by Loggo Lionel. Another song, written by legendary guitarist Ronald “Boo” Hinkson, features Wilburne Mathurin and Mannassa. This year’s Independence theme is “All In: Our Journey, Our Future” and Minister with responsibility for Culture and Creative BusinessFocus Feb / Mar

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Independence 40 Committee Chairperson Ms. Jeannine GiraudyMcIntyre with St. Joseph Convent Students Industries, Fortuna Belrose, has urged Saint Lucians throughout the Diaspora to truly live out this year’s theme. “At forty, one is expected to be very mature and know exactly what they are about and where they are headed and our Fair Helen of the West is very clear of that direction,” Belrose said at a January 10 press conference. Meanwhile, activities for this year’s Nobel Laureate Festival – which ran from January 14 to 27 -- focused heavily on the Independence theme. Adding to the focus was the fact that Saint Lucia’s first Nobel Prize-winner, Sir Arthur Lewis, won the award forty years ago. As in previous years, activities for both Nobel Laureate Festival and Independence ran concurrently, adding stronger meaning to both observances. Advertising and Marketing Services takes this opportunity to wish all Saint Lucians a safe, reflective and inspiring Independence 40


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BUSINESS FOCUS

The Future For Kids: What Tools Will They Need Today to Enter the Workforce in 2030 and Beyond?

The Future for Kids: What Tools Will They Need Today to Enter the Workforce in 2030 and Beyond? By Surren Maharaj

The Foundation of Young Workers in Australia predicts that every job will be changed in the next two decades by automation. This being the case, then the skills required by the future workers (our kids today) will be vastly different than that of today. Therefore, it would make sense that our education system of today will need to change to prepare our children for the future. Workers in 2030 will perform fewer routine and manual tasks, and instead focus on human interaction, strategic and creative thinking. They will also spend more time learning on the job, solving problems and using science, mathematics, technology, written and verbal skills. It is also expected that people would take approximately 30% more time learning the job than they currently do now. It is also expected that there will be fewer managers, therefore workers will have to supervise themselves and adopting an entrepreneurial mindset will be key for them to get ahead. There are significant warnings about the current short coming of our educational system which is based on formally assessing based on the old understanding of “smart.” It would appear that an overhaul of the entire system, from pre-school to higher education, and beyond is urgently needed. Currently, we assess smart based on how the child performs in a test. A system that takes into account the child’s cognitive and emotional intelligence will be of greater importance. This can be easily defined as “human Intelligence”. Given the role of technology and automation in our future, more focus will be needed in science, technology, engineering and mathematics (STEM). It is also predicted that the average employee will change jobs 17 times and have 5 different careers over their lifetime. Our children’s ability to interact with robots will be key in the future. Schools must now alter their curriculum to include robotics from as early as pre-school or kindergarden. But how do we make this transition when there exists a generation gap between our children and our teachers? This gap can make it very hard for them to relate to each other. Teachers will also be required to learn new tools and techniques to capture and maintain the interest of kids. Many of our teachers today are used to text books and paper, while our new generations are growing up with BusinessFocus Feb / Mar

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e-readers. In addition, classrooms may look very different with video-conferencing and robots replacing brick and mortar and even humans. Kids today are all about their social media, this is predicted to be even stronger in the future. They make their videos for YouTube, update statuses on Twitter, and spend 18 hours a day on Facebook. That doesn’t leave them a whole lot of time for unimportant things like school or learning. Schools will have to rely on social media to reach students who are more interested in their computers than the classroom. The future of education is believed to rely heavily on available technology such as the Internet. The tuition-free school titled University of The People has one goal in mind: providing free education for the world. This school is now fully accredited and UofPeople is slowly gaining traction on their path to revolutionize the way we view higher education. This article is the first in a series that will look at the future skills needed for our children today to survive and excel in the world tomorrow. Stay tuned as this amazing future is unearthed. ¤ Surren Maharaj (MBA; BA; PCC) is the Principal Consultant and Chief Coach for Boundless Coaching Consulting and the President of the Life Coaching Association of Trinidad and Tobago. As Professional Certified Coach (PCC), he is part of an international community of coaches and is constantly called upon by local and regional clients. He has designed and delivered coaching courses. He is an active Mentor with YBTT and one of the Shell LiveWire Trainers. His career history includes over 20 years of expertise in Leadership and Management in the financial, logistics and retail sectors of Canada. He has a Bachelor of Arts degree from York University, Canada and a Master in Business Administration from Wales Bridge, UK. He can be contacted at +1 868 689 4034 / surren.maharaj@gmail.com.


Solar Creativity Caribbean Ltd

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Volume 13

LEADERS'

CORNER

employment apps such as Glassdoor where employees rate their employers. So it goes back to the quality and consistency of your interactions with every customer, every moment of every day. Managing that process requires tools such as Glitch programs used in the hospitality industry, where employees report any guest issues ensuring corrective action in real time as well as positive closure to the guest issue before they leave the property. Depending on the speed and quality of the follow-up, you could turn an unhappy client into a raving fan or an unhappy customer sharing feedback online about their experience with you and your team.

Reputation Management:Your Key to Sales Converson Reputation Management:Your Key to Sales Conversion

Reputation Management: Your Key to Sales Conversion By Olivier Bottois

The importance of reputation management has grown tremendously over the past few years and it has become key to your marketing efforts and ultimately your sales conversion. It all starts “at home” being the best host in the world. Making sure that your customers have the best experience possible and tell not only all their friends, business colleagues and family, but everyone on social media that is thinking about doing business and spending their money with your company. Reputation management used to be handled by the company PR firm and now with social media depending on all employees’ interactions with your customers on a daily basis. Taking as an example the hospitality industry, statistics indicate that 90% of travelers will check Trip Advisor or verified past customer reviews on Booking.com or similar channels before booking their trip. While you may plan to be successful increasing awareness of your brand spending marketing dollars and generating interest from a new customer, the sales conversion will depend heavily on your reputation online and what others have to say about their experience with you. Attracting talent also depends on your reputation as potential candidates will check not only industry online sites but BusinessFocus Feb / Mar

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Reputation has a great impact on your ability to drive higher rates as potential clients will search online for value and not always the lowest rate. Travelers are now more informed and knowledgeable about their travel decisions and rely heavily on social media to make decisions on spending their money. People tend to trust what others are saying and not rely on purchased advertising of the past. An ad is costly and has less credibility than another customer’s comments. So a big part of your marketing budget should be to ensure that customers are happy, returning, and advertising for you at lower cost. There is a clientele who does not mind the rates of a 5 star hotel as long as they get value for their money and they want to know about it before they make the final decision to choose a specific property. They are ready to pay for an experience and not just a room and want to know what others have experienced. Spending top marketing dollars on a fabulous website with amazing photos may not translate into sales conversion if your reputation online is not saying that you are amazing. A best practice in hotels is to be aware of the guest satisfaction level while they are staying with you, prior to their departure and after they leave. Whatever your industry, monitor online customer comments daily on multiple sites, respond to positive or negative reviews as soon as possible and take corrective action when needed to continue enhancing the guest experience. Ultimately it will affect your bottom line and key to the effectiveness of your marketing efforts and branding investments. ¤ Olivier Bottois is a third generation Hotelier with broad hospitality experience in France, England, Germany, Canada, USA and The Caribbean. He is a Four Seasons Hotels & Resorts alumni who led Leading Hotels of The World, Relais & Chateaux, Small Luxury Hotels and Preferred Hotels properties as General Manager, Managing Director and HOA President. After the successful repositioning and expansion of Ladera Resort in St Lucia (2011-2016) as Vice President of Operations & Marketing, Bottois joined Marriott "Autograph Collection" in the US, and presently engaged in projects in the West Indies leading Lussoria Hospitality Management Services. The company specializes in repositioning hotels and asset value enhancement for independent owners and has offices in St Lucia & the US. Engage Olivier on LinkedIn: Olivier JP Bottois


ECONOMY & TRADE

Prime Minister Chastanet Outlines Major Investments For 2019

Prime Minister Chastanet Outlines Major Investments For 2019 By Stan Bishop

Saint Lucia’s economy is poised to benefit immensely should some major developments now in the pipeline come to fruition in the new year. Prime Minister Allen Chastanet was upbeat about the prospects for the island via these multi-million-dollar investments while addressing Chamber of Commerce members at a November 15 “Chamber Encounter” held at Coco Palm in Rodney Bay. The developments include Sandals’ plans to build a fourth property in Saint Lucia, Sandals La Source, which will include 350 guest rooms and suites, costing nearly US$275 million. Planning approval was given by the Development Control Authority (DCA) and a ground-breaking ceremony held in May 2018. However, The Landings, a hotel property adjacent to the site for the new Sandals property, says it has “filed a claim for a review by the Court of the decision of the DCA to approve this development plan without any proper consultation with us or without any consideration of the effect of these buildings on our operations and property”. As such, works on the new property were halted pending the Court’s decision. Chastanet said Invest Saint Lucia (ISL) recently completed transactions with a Barbadian company that will, with other Caribbean entities, purchase land near the Choc bridge to develop a 400-room Hyatt Hotel. The property will comprise all-inclusive and EP (European Plan) components and construction should begin in late 2019.

ISL, he said, has also signed an agreement with a group to develop a Marriott Courtyard conference hotel at Pointe Seraphine for which construction should begin by February 2019. Other plans for Pointe Seraphine, Chastanet said, are in the works. “We’re looking to redevelop Pointe Seraphine whereby there will be shops on the ground floor and office spaces upstairs,” he explained. “The idea is to get greater utilization of that prime piece of land because we don’t believe that dedicating it to the cruise industry by itself is ever going to be sufficient.” Chastanet said St. Lucia Distillers Ltd. is close to beginning the construction on the multi-million-dollar upgrade of its plant and the development of a leisure tourism attraction. Another project, the Fairmont project in Sab Wisha, he said, has grown immensely in scale and cost, and the developers have decided to scale down and also purchase more land and increase the real estate component to that project. The hope, he said, is that the project gets started by March 2019. ISL is also in the process of devising a master plan design for a tourism village on nearly 40 acres of land near Sandy Beach in Vieux Fort. “We will put in the infrastructure – roads, water, electricity – zone it properly in terms of ordinances and sell it to Saint Lucians as well as, hopefully, regionally,” Chastanet said. “The idea is to make it specifically for three-star and four-star properties along with restaurants, etc.”

The Prime Minister said plans for Honeymoon Beach have been submitted to the DCA. Chastanet said relevant parties were due to sign the fifth supplementary agreement for the DSH project, which would allow for the sale of land, with focus on Site C, the Il Pirata site, expected to follow. “We’re very close to getting approval from Carnival (Cruise Lines) on the final location,” he told members. “Once we’ve done that, it’s probably going to take another eight months for us to finish the EIA (environmental impact assessment) as well as to be able to raise sufficient funds. “The developer has raised half of the money so far for the development and we’re looking to have a plan that they can sell to prospective investors. We’re hoping to get at least nine companies to come in agreement to build some hotels in that location.” Meanwhile, Taiwan will lend the Saint Lucia government US$100 million to redevelop Hewanorra International Airport, to be repaid via the airport tax. An additional US$50 million loan from the Taiwanese will fund major road rehabilitation works. Chastanet said the gasoline tax, which has been amounting to EC$30 million annually, will for the first five years complement the US$50 million loan from the Taiwanese for road development. “We’re looking to spend around EC$300 million in the next three years on major road developments in Saint Lucia,” Chastanet said. “I do not envisage that any of that money will be spent on new roads. The money will be spent on upgrading existing roads.” ¤ BusinessFocus

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ECONOMY & TRADE

Horse Racing On Track To Drive New Business

Horse Racing On Track To Drive New Business DSH Team Makes Pitch To Chamber Members By Stan Bishop After being a grand idea for many years, international horse racing will finally hit the track in Saint Lucia later this year. That was the assurance from Eden Harrington, of the China Horse Club, as he addressed Chamber members at a November 15 meeting held at Coco Palm Resort in Rodney Bay. Hosted by the Royal Saint Lucia Turf Club, the inaugural CECF Saint Lucia Independence Cup Day will launch the country’s thoroughbred industry, creating a new, exciting pull for global racing enthusiasts. CECF is the acronym for China Equine Cultural Festival. Harrington said Saint Lucia’s Prime Minister, Allen Chastanet, had hoped that the horse racing track currently under construction in Vieux Fort would have been completed on time so that the race forms part of the island’s 40th Independence celebrations. The first race was scheduled for February 17. However, project delays have resulted in the race track’s completion date being pushed back.

DSH Chairman, Teo Ah Khing

The racing track, phase one of three under the ‘Pearl of the Caribbean’ project, has been receiving mixed reactions locally. However, Harrington said the sport will enhance Saint Lucia’s profile considerably, including its economic base. “It can be a job creator (and) supporter of local businesses. It will be a promoter of Saint Lucia and Saint Lucians, a tourism driver, a contributor to the nation’s GDP, a driver of national pride, contributor to charity and education, and a platform for new business opportunities,” Harrington said. Prime Minister Chastanet said the horse racing track comprises 166 acres of land, with the other two components of the ‘Pearl’ project including a commercial/residential space and development of a cruise terminal.

Prime Minister Allen Chastanet BusinessFocus Feb / Mar

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Chastanet thanked Desert Star Holding (DSH) Chairman, Teo Ah Khing, also present at the Chamber meeting, for his commitment to the project despite facing harsh criticism.


“I think it is very unfair some of the criticisms that have been levied and some of the things that have taken place in Saint Lucia,” Chastanet said. “I want to thank him for his continued commitment to making this development happen.” Chastanet added: “This is the sport of kings (and) brings the attention of a clientele that has only been coming to Saint Lucia in dribs and drabs. I genuinely believe that this event – and events that precede it – will clearly put Saint Lucia on a completely different level in the Caribbean. I am appealing to corporate Saint Lucia to participate and get involved.” Chastanet said the government of Saint Lucia has invested significantly to support the project, while the DSH Group has invested time, money and expertise to make it a reality. He appealed to corporate Saint Lucia to buy into the project to create greater value for their brands. “The wagering is not only here in Saint Lucia, but international. The races will actually be distributed through all of the gaming houses in the world on a regular basis. Your brand would not only be exposed here on the day of the event, but will be on a global basis,” Chastanet said. Meanwhile, Ah Khing said support from government, investors and the business and local communities are crucial to the success of any development. He said the meeting allowed his team the chance to engage key partners and allay their concerns.

Prime Minister Allen Chastanet with DSH Chairman, Teo Ah Khing (far right) and members of the China Horse Club. “I’m very happy and I want to thank the Chamber of Commerce for hosting this event to allow us the platform, through the kind introduction of the Prime Minister and his office, to discuss and listen to suggestions and any modification improvement so that the business community of Saint Lucia can claim that Site A, Site B and Site C in Vieux Fort are part of their project and part of the DNA built in by the business community,” Ah Khing said. ¤

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ECONOMY & TRADE

Airport Redevelopment Project Ready to Take Off

Airport Redevelopment Project Ready to Take Off The People of Saint Lucia are finally set to see the Hewanorra International Airport Redevelopment Project take off as the Government of Saint Lucia seeks to expand and improve local infrastructure. This project is essential to Saint Lucia’s overall economic growth, especially as the island continues to grow as a leader in leisure and business travel. Prime Minister and Minister for Finance, Economic Growth, Job Creation and External Affairs, Honourable Allen Chastanet, explained that the Government has been preparing for this project since starting the Airport Development Charge in January 2018. In order to ensure this project starts in 2019, the Minister for Finance in December 2018, brought a resolution before the House to guarantee a loan of US$100M from the Export–Import Bank of the Republic of China (Taiwan) for the Hewanorra International Airport (HIA) Redevelopment Project on behalf of the Saint Lucia Air & Sea Ports Authority (SLASPA). The Prime Minister explained that the among the objectives are to alleviate the congestion during peak arrival, to implement urgent investments that will position SLASPA to take advantage of Saint Lucia's competitive advantage as the ideal hub for regional travellers, improve the earning potential of SLASPA and to expand the infrastructure of Saint Lucia and increase the capacity of the country to accommodate growth. The Minister of Finance also explained to the House of Assembly the shortcomings of the current airport, among them the inability to handle increased arrivals. “As at the end of 2017, the HIA handled 715,955 passengers with 16,879 aircraft movements. The HIA is currently operating well beyond its limits, with the terminal building in particular straining to accommodate passengers at peak times. The continued increase in passenger arrivals while crucial to Saint Lucia’s economic development has placed tremendous pressure on the facility which suffers from a myriad of design challenges which limit the facility’s ability to meet current and future market demands.” BusinessFocus Feb / Mar

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The airport also has several inadequacies including the number of check-in counters and absence of automated check-in facilities, space allocations for the Immigration services and inadequate road infrastructure to facilitate the seamless operations of ground transportation. The tower and technical block are also in need of upgrading and the current facility poses challenges in meeting security requirements. Other issues include the inadequate seating within the departure concourse and the fact that the location of the terminal building does not allow for parking of wide bodied aircraft directly in front of the terminal. Prime Minister Chastanet noted that “for Saint Lucia to grow it was imperative that this project commence, adding that the redevelopment of the HIA will alleviate the many challenges which plague the airport and would ensure the facility can cater for the anticipated growth in the tourism industry by accommodating more airlines in the airport space.” The redevelopment includes: a new terminal building, control tower, apron, taxiway, air field and ground lighting system, and car park and roadway. The redevelopment will also result in the introduction of modern processes and procedures in the operations of the airport. The Minister of Finance explained the terms of the loan as follows: the loan payments shall commence after the grace period of five years has expired; with interest repaid in the amount of US$2,195,000.00 semi-annually during the grace period and thereafter at the six month London Inter-Bank Offered Rate plus 1.5% per annum. The loan is repayable over a period of 20 years from the date of the first disbursement on the loan inclusive of a five-year grace period. The Government of Saint Lucia reintroduced the Airport Development Charge (ADC) of US$35 per departing passenger effective January 2018 with these funds to be used by SLASPA to repay its loan for the redevelopment of the HIA. During his presentation the Prime Minister expressed immense gratitude to the Government and People of Taiwan for their confidence in the Government of Saint Lucia. ¤


Rayneau Rentals and Sales Lands Hyundai Dealership Rayneau Rentals and Sales Lands Hyundai Dealership

Saint Lucia-based company, Rayneau Rentals and Sales, has scored a major deal with South Korean company, Hyundai Construction Equipment, manufacturers of heavy construction equipment. The deal sees Hyundai supplying excavators, mini excavators, rollers, loaders, skid loaders, backhoes and forklifts to the local company, which has been appointed official dealer for Hyundai Construction Equipment in Dominica, Grenada, Montserrat, St. Kitts and Nevis, St. Martin, St. Vincent and the Grenadines, and Tortola. Rayneau Gajadhar, CEO of Rayneau Group of Companies, said the path to landing the Hyundai dealership began with a friend nudging him with the idea. After Gajadhar dismissed it initially, the friend approached Gajadhar’s son with the idea, and the latter went online and gathered enough information about the brand and shared it with his father. Gajadhar finally became convinced.

She said Rayneau Rentals and Sales rents construction equipment and small tools to industrial businesses, contractors and do-ityourselfers in Saint Lucia and other Caribbean islands and its new Vide Bouteille store hopes to deliver nothing but the best. “Our goal is to support our customers on their various projects by making construction equipment and tool rentals seamless and affordable,” Plummer said during a ceremony held at the store on November 30 to celebrate the new deal. “This strategy to become a fully vertically integrated business is now complete whereby we can supply the construction, industrial and retail sectors with everything they possibly need to fully implement a project.” Plummer said Rayneau Rentals and Sales recognized Hyundai’s strength in its ability to produce world-class quality and versatile vehicles, noting that every effort will be made to provide customers with replacement parts in a timely manner.

Over the past year, the local construction giant’s team worked assiduously with the Hyundai Construction Equipment team towards inking the deal and the first shipment of Hyundai excavators arrived in Saint Lucia in late October 2018, some of which have already been shipped to the other islands.

Steve Kim, Head of the Dealer Development Team, Hyundai Construction Equipment, traveled from South Korea to celebrate in the official launch. He said Hyundai Construction Equipment and Rayneau Rentals and Sales have built a strong relationship to support and satisfy customers.

Gajadhar said his company was the first to import used Komatsu construction equipment into Saint Lucia, which they also used on construction projects. However, he said the company later sought out equipment that delivered better results and now uses Hyundai equipment on its many construction projects, attesting to the reliability and strength of the brand.

Kim said Hyundai’s market share in Latin America stands at 9%. The company has factories in South Korea, Brazil, India, and China, and its overseas operations include Belgium and the United States (Atlanta, Georgia).

“It’s hardly ever new equipment that people bring to the Caribbean. With us bringing in new equipment (and offering) the expertise and parts, I think it will augur well for the Caribbean,” Gajadhar said. Savvy Plummer, General Manager, Rayneau Rentals and Sales, said that although the company has been renting heavy equipment for many years, the business has now formalized into a fullyoperational outlet backed by a dedicated team of professionals to provide excellent after-sales service to customers.

Established in 1995, the Rayneau Group of Companies is a leader in the construction industry and provides clients in Saint Lucia and other Caribbean countries with products and services that meet their building and construction needs. Recognized as the largest locally-owned construction company, the group employs over 600 people and has expanded exponentially over the past 23 years, undertaking various public and private sector projects. ¤

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BUSINESS TECH

Mayor Welcomes the Digital Age with Free Public Wi-Fi Within Castries

Mayor Welcomes the Digital Age with Free Public Wi-Fi Within Castries Mayor of Castries, His Worship Peterson D. Francis has welcomed the digital age with free public Wi-Fi within Castries. The initiative, part of the Government Island Wide Network (GINET) Wi-Fi, was launched on Wednesday December 19, 2018 at Constitution Park and is part of a US$4 million investment within the City of Castries. Speaking at the project launch, Mayor Francis said that the development embraces the concept of smart cities because it delivers a new way of life through innovative technologies which would assist in reducing the digital divide, fostering improved business transactions and meeting increased expectations of residents, visitors and businesses. Mayor Francis also applauded the efforts of the Government and the people of the Republic of China (Taiwan). “I strongly believe that St. Lucia can be the Telecommunication Hub in the Caribbean with many more investments in that sector. GINET WIFI will forge a path and is the start to such development. But to do this, we unquestionably need a combined effort across Industry and Government. Let us introduce the latest in technology to further empower our people. Let us collaborate in becoming the choice for ICT related investments. A few more Customer Service Call Centers can be added to that list. Soon, our smart parking through installation of parking terminals will be launched and we intend on also initiating charging stations for mobile devices”, stated Francis. He added, “I hope that the new GINET WIFI service within Castries will not only revolutionize the way St. Lucians communicate and interact with each other, but most importantly be a key building block in the island’s digital empowerment. For me, the approach should be unified to a technological rollout that will profit yet create a digitally empowered nation, exceeding social and economic obstacles. And therefore, the millennial youth, students, businessman, residents and visitors can enjoy the free Wi-Fi at our BusinessFocus Feb / Mar

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facilities. Now visitors can research local attractions, look up local events, load maps and post scenic photos. Undoubtedly, these services will also enhance the tourism product. I would like to thank our technological partners and the Project Office for their hard work. I am also grateful to the Government of the Republic of China (Taiwan) for initiating, financing and implementing this initiative”. Castries benefits most from the GINET Project with ten (10) locations and access points. The free GINET WI-Fi service can be accessed at Government Buildings (Waterfront), Serenity Park, Derek Walcott Square, Central Market, Craft Market, Constitution Park, La Place Carenage, Pointe Seraphine, Cultural Centre and the National ICT Centre/Central Library. ¤


NCPC Continues to Develop Business Productivity Tool Two local companies recently benefited from a productivity measuring exercise organized by the National Competitiveness and Productivity (NCPC). to The companies got to find out NCPCCouncil Continues how productive their enterprises have been over the past five Develop Business years, and the steps necessary to increase their productivity.

Productivity Tool

During the recent testing of its innovative productivity measuring tool with two service providers, Fiona Hinkson, Director of the NCPC said: “One Saint of the mandates of Benefit the NCPC is to measure Invest Lucia To productivity. We realize that firms within the private sector are FrominiGUIDES Project so the NCPC designed a having difficulty measuring productivity productivity tool named Protool to assist firms in measuring their productivity. Today we actually had a testing exercise. We did the testing last year with manufacturing firms; this time around we are doing the testing with services firms in order to test the tool using their data for us to see how we can improve that tool.” Hinkson touted that the Protool can be a vital measuring instrument for all areas within the business sector concerned with productivity. She said in the near future, Protool will be available as an online application on the NCPC’s website. “This tool is not just a quantitative tool, it is also qualitative. Firms will be able to answer questions like leadership capability and management; they will be able to answer questions on their business processes, their sales and marketing. Look at what is happening within their firms in terms of innovation and they would be able to get the results from that tool as well as the tool will be able to provide them with recommendations on how they can improve their business processes as well as how they can improve in enhancing productivity within their firm.” The two businesses which participated in the testing programme were Cox and Company Ltd. and Phone Bay Inc. They had high praise for the quality of the Protool’s processes and final report. Peter Lorde from Cox and Company, said: “This tool encourages business to go evidence-based in terms of determining where they are. I also think it adds to the old adage that if you can’t measure, you can’t manage, and it encourages management by the numbers.” Chris Dahoma, Managing Director of Phone Bay, added: “The tool makes you aware that there is more you can do in the company to get the figures that you want. It pinpoints things that you might have been unaware of, so that you can implement them in your business to get better results.” The participants also seized the opportunity to make recommendations to enhance certain aspects of the Protool. Productivity measures how efficiently production inputs such as labor and capital are used to produce a given level of output. Thus, productivity is considered a key source of economic growth and competitiveness and serves as statistical information for many international comparisons and country performance assessments. The National Competitiveness and Productivity Council (NCPC) was established to identify key issues related to competitiveness and productivity in Saint Lucia while providing timely recommendations to policy makers, the private sector and other stakeholders. ¤

Invest Saint Lucia To Benefit From iGUIDES Project Invest Saint Lucia (ISL), the island’s investment promotion agency, is expected to benefit significantly from the implementation of an online investment guide, the organisation has said. According to ISL, the guide is being facilitated by the United Nations Conference on Trade and Development (UNCTAD), and the Caribbean Association of Investment Promotion Agencies (CAIPA). The external organisations are collaborating to develop investment guides in a number of CAIPA’s member territories. ISL said the UNCTAD representative, Ian Richards, has been working closely with the ISL team, meeting with relevant private sector stakeholders as well as a number of policy makers from various governmental departments as part of the research component of the project. An ISL news release quoted Richards as saying that the online investment guide to Saint Lucia is aimed at both local and foreign investors and will provide investors with everything they need to know in order to invest in the country. “The investment guide covers a number of areas, not only how to set up a company but also what kind of licenses you need to get depending on what you do, how to pay taxes and what those tax rates are; what kind of skills are available in the country; typical wage expectations; legal framework; as well as the available opportunities,” he disclosed. Alana Lansiquot-Brice, who is the Manager for Investment Promotion and Fulfillment at ISL, indicated that while Invest Saint Lucia provides similar information through its website in downloadable documents, this information may not all be in one place. “The provision of information is crucial. For regions like the Caribbean, having accurate and timely information about a predictable process that is transparent from start to finish puts you ahead of the game. Investment promotion and attracting investment is very competitive and anything that you can do to get a leg up versus another country, is something you need to take advantage of,” she explained. The iGUIDE’s content is being developed with Invest Saint Lucia, with the site designed to make the information easily updateable, it was reported. “It will allow ISL to position itself very centrally with regard to other government departments; to understand and map out the whole experience for investors and to present that information very clearly. It will also highlight areas for reform in the country’s investment environment and will help the government to understand investor needs,” the ISL release observed. ¤ BusinessFocus

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CDB Advances Digital Transformation with Digicel The Caribbean Development Bank (CDB) and ICT managed services provider, Digicel, have announced a partnership geared towards advancing digital transformation at the regional financial institution. Focused on expanding and enhancing data and voice services, it will allow CDB’s staff to work more efficiently, faster and with more flexibility at its Headquarters, across the Bank’s CDB Advances Digital Transformation with membership and in other international locations.

Digicel

“Last year, CDB strengthened its focus on digital transformation to be able to deliver greater value to our members and partners. This partnership with Digicel helps us to be more efficient, responsive and collaborative in supporting economic and social development CDB Launches Cultural and Creative throughout the Region. Powered by Digicel, we look forward to Industries Innovation Fundto fulfil our business goals,” building a truly mobile workforce said Carlyle Assue, Director, Finance and Information Technology Solutions, CDB. “Our best in class ICT managed services solutions are the perfect fit for the CDB’s Digital Transformation initiative, which in itself is a forward thinking and ambitious strategy. Taking a partnership approach, the result is a first of its kind solution which not only provides unparalleled value, but empowers the CDB and its employees by enabling increased productivity and collaboration irrespective of a user’s geographic location. We are proud of our partnership with the CDB and look forward to the future as we partner with them on their transformation journey.” said Katherine Payne, Director Business Solutions, Digicel. Under the partnership, CDB will benefit from: • a more cost-effective way of doing business regionally and globally; • better access to analytics and other technology services anytime, anywhere; • faster and more reliable internet; and • improved staff collaboration through mobile applications. The agreement for enhanced data and voice services between the Bank and Digicel formally cements the relationship between the two organisations, which primarily focused on mobile data and voice services. As part of the renewed partnership, CDB and Digicel are also collaborating on a project designed to boost onsite data at CDB’s Headquarters to approximately six times the current speed, and introduce a cloud-based PBX. The expansion of non-regional data coverage for Bank Staff has been earmarked for the end of 2019. The move will improve the mobility of CDB employees who travel internationally, giving them access to ondemand data and work tools. The partnership between CDB and Digicel emerges within a wider context of the Bank’s work towards supporting digital transformation in the Region. Later in 2019, the Bank is expected to release a study, which is intended to build a foundation for subsequent regional investments in digital technology, designed to support productivity, innovation and better decision-making at the policy level. BusinessFocus Feb / Mar

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CDB Launches Cultural and Creative Industries Innovation Fund The Caribbean Development Bank (CDB) announced the launch of a new fund to provide financial support and stability for the Region’s cultural and creative industries. The Cultural and Creative Industries Innovation Fund (CIIF) will provide grants for innovative projects within the creative industries sector. It was established with an initial USD2.6 million contribution from CDB and is intended to become a multi-donor fund. Director of Projects at CDB, Daniel Best said the Bank established the Fund to respond to the pressing need for a clear financing regime dedicated to supporting creative entrepreneurs in the Region. “The cultural and creative industries sector is a major economic driver globally and has the potential to do the same here in the Caribbean. We are confident that support of the kind being provided through CIIF can help bring more stability to the sector, creating the platform for greater and sustainable growth,” said Best. CIIF is focused on supporting projects within five priority subsectors: Fashion and contemporary design, visual arts, audiovisual design (including film, animation and gaming), festivals and carnivals and music. The objectives of CIIF are to: • support the enabling environment for the development of the cultural industries sector in CDB Borrowing Member Countries (BMCs) with a focus on legislative reforms and incentive policies; • improve the quality, depth and dissemination of research on the sector, and to strengthen the existing knowledge infrastructure related to cultural industries; • enhance the technical capacity and knowledge of MSMEs in the cultural industries sector to improve their competitiveness to participate in local, regional and international markets; and • strengthen business support organisations that support the cultural industries to deliver capacity building at national and regional levels in CDB’s BMCs. CIIF is launching with a call for proposals under its Enabling Environment grant category which provides funding of up to USD150,000 per approved project. This category is for projects focused on creating platforms for the sector, executing significant business climate reforms or policy innovations or creating initiatives, which help reduce the constraints faced by micro, small and medium enterprises in the cultural and creative industries. Applications are available at caribank.org/ciif. ¤


Twenty Saint Lucians Participate in Coding Workshop Saint Lucia To Increase Economic Competitiveness Through Computer Skills Training.

Twenty Saint Lucians Participate in Coding Twenty Saint Lucians received modern computer programming Workshop skills training via a twelve-week pilot computer coding workshop.

The workshop was the result of a partnership between the Ministry of Education, Innovation, Gender Relations and Sustainable Development, and the Caribbean Science Foundation, and aimed to increase student interest in science and engineering careers— especially that of computer science.

Scotiabank

Curriculum Specialist for Technology and Integration, Germain Anthony, said the workshop served to encourage the formation of more globally-competitive ICT companies. “It really is a bit scary when you think about artificial intelligence, blockchain technology, an internet of things, and realize that we have not participated in developing, producing nor manipulating those things,” Anthony said. “We cannot continue to just be consumers of the latest Samsung or iPhone, with no role to play in the development (of those gadgets).” Cardinal Warde, a professor at the Massachusetts Institute of Technology (MIT), also serves as the Interim Director of the Caribbean Science Foundation. He encourages more young people to consider a career in the field. “The big bucks are in computer science where you’re going to make life easy for lots of people by writing code that’s succinct, short, and powerful, using mathematical algorithms and tools to enable computers to do their job faster,” Warde said. The pilot workshop, funded by the United States Embassy in Barbados, boasted 20 diverse participants spanning gender and age categories. Participants’ ages ranged from 16 to 40, while one-third of the participants were female. In 21st-century workplaces, computer skills training plays an important role and is crucial on two general levels. Firstly, it is essential for job applicants to possess this knowledge, which makes them more valuable to potential employers and to secure higher-paying jobs. Secondly, it is important that companies use computer training in their new-hire training programmes and employee development initiatives. ¤ BusinessFocus

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MONEY MATTERS

Chamber HOSTS 134th AGM and elects new executive Chamber HOSTS 134th AGM and Elects New Executive By Stan Bishop

After experiencing prolonged inconsistent economic growth and undertaking massive efforts to attract foreign direct investment (FDI), Saint Lucia continues to be promoted as a great location for doing business. Among the entities leading that charge is the island’s flagship private sector organization, the St. Lucia Chamber of Commerce, Industry and Agriculture.

often local investors are made to feel that their longstanding investments are irretractable.”

Founded in 1884, the Chamber’s mission is to drive national growth and development and enable a healthy business environment where members can flourish, while embracing its core values of transparency, accountability, effectiveness, integrity and being member-oriented.

Highlights at the AGM included a panel discussion on invigorating the local investment climate, which doubled as the launch of planned investment roundtables the Chamber hopes would identify specific steps that key investment facilitating agencies can take in the short-term to jumpstart long-pending investor-led local projects.

At the Chamber’s 134th Annual General Meeting held at Bay Gardens Hotel on November 29, Chamber members were reminded of the critical role they play in the island’s overall development. Outgoing Chamber President, Martin Dorville, said the Chamber’s strategic transformation process that began three years ago includes placing membership interest and value at the core of its operations. He urged members to be more invigorated, better organized, more focused, purposeful and systematic in their approach. While membership has grown significantly, he said better membership drive and subscription collection methods are necessary, adding that members continue to volunteer their energies as the Chamber seeks to establish additional working committees. “We think this is an excellent incubator for future board members and presidents,” he said. “This is where members can know what we’re worth and see how we work so that we can confidently hand over the management of the Chamber to those people who have proven themselves. This is not an old boys’ or old ladies’ club – this is a really important institution.” Dorville said the Chamber will continue to work with members and central government to ensure that a specific framework to stimulate local investment flows is created. He urged the local business community to demand more from but also be equally supportive of the Chamber. As sentinel, trustee and advocate, he said the Chamber’s role is central to the success of public and private sector development. “The importance of encouraging and facilitating more Saint Lucians participating in the growth and development of the economy is critical to social harmony and true development. We must continue in our demands for good governance and transparency,” Dorville explained.

That is why, he said, the Chamber calls for a review of the incentives regime to reflect greater appreciation of the value and positive impact of local investment on the economy.

Panelists were Roderick Cherry, CEO, Invest Saint Lucia; Pinkley Francis, Chairman, Invest Saint Lucia; Senator Adrian Augier, Managing Director, Landmark Events; Denell Florius, CEO, EcoCarib Inc.; and Jameson Alphonse, owner, Green Haven Fresh Farm. The panelists discussed the many challenges local entrepreneurs encounter, especially in sourcing financing. In many cases, however, they agreed that while many entrepreneurs have great ideas, they often lack the structured business plans banks require that spell out the business’s sustainability. Meanwhile, a new Chamber executive was elected. The members are: • Karen Fontenelle-Peter – President • Jonathan Johannes – First Vice-President • Jason King – Second Vice-President • Martin Dorville – Immediate Past President • Members: Siobhan JamesAlexander, Dr. Alison Gajadhar, Ross Gardner, Trevor Louisy, Cheryl Renwick, Bruno Didier, and Donna Hinkson.

Karen Fontenelle-Peter President

Featured speaker, Senator Adrian Augier, projected that for the next 15 years there is nothing significant that will improve the growth trajectory of the

The Chamber’s Executive Director, Brian Louisy, said that promoting increased support for local investment is often misconstrued. He noted that while the value and importance of foreign direct investment is essential, greater support for local investment is needed. “We are of the view that local investors do not get adequate support, encouragement and facilitation,” Louisy said. “Too BusinessFocus Feb / Mar

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Jonathan Johannes First Vice-President

Jason King Second Vice-President


Caribbean. Factors affecting that growth, he said, include the climate for growth and investment, employment, crime, public and private debt, and governance. “Our national income is not growing that robustly,” Augier stated. “Income and growth rates have been declining, which is a trajectory that has not been reversed for the last 30 years. Underlying that we have consumption, which has not been robust and demand for goods and services has been flat stable. We’ve had deflation of the economy and there is growth at the expense of others.” Augier, an economist, said local tax policies need to be reviewed so that businesses find it easier to generate a profit. He said wage levels in Saint Lucia are too low and incidence of poverty too high, resulting in a brain drain. Augier stated that the average Saint Lucian worker is simply not equipped to produce, saying he supports proposed changes to the education curriculum to address this anomaly. Augier added that high domestic employment and wages are either stable or declining and productivity and efficiency are low

because employees are not producing enough during the work day. Public sector performance is not enough to offset public debt, many private sector entities are highly leveraged, and the cost of doing business is too high, he noted. “The challenge is for our banks to, perhaps, look at some of the strategic companies in the economy and see how they can enter into long-term partnerships to help people stabilize,” he said. ¤

CIBC First Caribbean International Bank

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MONEY MATTERS

Panel Discussion Focuses on “Invigorating The Local Investment Climate”

From L to R: Senator Adrian Augier, Pinkley Francis, Jameson Alphonse, Denell Florius and Roderick Cherry

Panel Discussion Focuses on “Invigorating The Local Investment Climate” With great emphasis being placed on attracting foreign direct investment (FDI), concerns are that it comes at the detriment of local industries that often have no access to incentives granted to foreign investors.

Florius stated that while there is no lack of capital in the region, there exists a lack of credibility and accountability with startups because financing institutions lack the understanding on how to invest properly in startups.

The matter came up for debate during a panel discussion hosted by the Saint Lucia Chamber of Commerce, Industry & Agriculture, on November 29 at Bay Gardens Hotel.

Meanwhile, Cherry noted that the local business sector remains key to the island’s development, adding that ISL plays a role in facilitating that thrust. ISL’s mission statement is to advance Saint Lucia’s socio-economic development by promoting, stimulating and facilitating direct investment by making a reasonable return on assets.

Panelists for the discussion topic, “Invigorating The Local Investment Climate”, were Roderick Cherry, CEO, Invest Saint Lucia; Pinkley Francis, Chairman, Invest Saint Lucia; Senator Adrian Augier, Managing Director, Landmark Events; Denell Florius, CEO, EcoCarib Inc., and ‘Get In The Ring’ first runner-up; and Jameson Alphonse, owner, Green Haven Fresh Farm. Alphonse’s greatest challenge is accessing finance for his hydroponic farm in Choiseul. Despite submitting a viable business plan, he said lack of adequate collateral has been a major setback. For small businesses to grow, he said the banking sector needs to make funding more available. The dilemma, he noted, extends beyond financing. “The cost of doing business in Saint Lucia is quite high, especially utility costs,” Alphonse said. “Bureaucracy, crime, lack of adequate incentives for local investments are also challenges that many businesses face.” Florius, another young entrepreneur, said accessing capital is crucial for small businesses, adding that angel investment is needed to bridge the gap for investments in companies. He said few regional venture capitalists risk investing in business ideas, which are important for driving the future economy of the Caribbean. “In the Caribbean, the most valuable resources are our people who, through access to the internet and 21st century technologies, can be innovative and compete globally,” Florius said. “Young people especially have a great creative drive, but that is crippled when they do not get access to the necessary investment to bridge that gap. Therefore, companies should create systems and hubs by investing directly into startups.” BusinessFocus Feb / Mar

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“We facilitate business start-ups,” Cherry said. He later added: “Our key roles include matching investors with projects.” ISL Chairman Francis said that while attracting foreign direct investment is a key factor of ISL’s portfolio, emphasis is also placed on developing the small business sector. He noted, however, that small businesses are often their own impediments. “Many small businesses do not believe in proper record-keeping and, as a result, the banks are not interested…That is where the government steps in and trains people to run a business properly,” he said. Augier, an economist, said small businesses need more encouragement so that they do not add to the region’s growing brain drain. He cited education, taxation, macroefficiency, transport sector, and public sector as areas that need comprehensive revision to meet present-day needs. He urged banking institutions to extend their portfolios to accommodate small businesses more. “We actually have domestic capital and money in the banks, but the lending attitude has not changed,” Augier argued. “We have not diversified sufficiently the types of capital that are available. We have multiple agencies doing the same things with too much conditionality, without a real understanding of what businesses are going through.” Augier also believes there should be a pioneer status incentive for young entrepreneurs particularly, whereby they have a five to seven years exemption from corporate tax, import duty and VAT. ¤


Saint Lucia Featured As Best Caribbean Island to Invest In

Saint Lucia Featured As Best Caribbean Island to Invest In That’s according to European Business Magazine, Europe’s leading subscriberbased publication, which boasts close to 90,000 C-level readers who range from senior corporate executives to decisionmakers, from some of the leading businesses across Europe. Saint Lucia emerged as the front-runner, surpassing several other Caribbean islands, including Jamaica, which was the 2017 awardee. Chief Executive Officer of Invest Saint Lucia (ISL), Roderick Cherry, is elated by this latest accolade: “This award is testament to the hard work and dedication that Invest Saint Lucia has devoted to targeted investment promotion and marketing over the last few years. “Indeed, our current projects, as well as those in the pipeline, are as a direct result of our more assertive and proactive investment promotion efforts at related overseas events and in various targeted international publications.” Cherry added that the benefits of ISL’s refocused branding and promotions, which began nearly a decade ago, are now being witnessed. He noted that ISL’s efforts have managed to alter the public and stakeholder perception of the agency as simply an investment facilitator, landlord and source of inexpensive land for both commercial and residential purposes. “This repositioning to promote Saint Lucia as a more ‘investment friendly’ island has apparently paid dividends and we’re looking forward to facilitating additional foreign direct investments into Saint Lucia in the not too distant future,” said Cherry. According to publisher Nick Staunton, “Saint Lucia’s award for ‘Best Caribbean Island to Invest’ was based on new projects: the expected returns on investment for

the new projects in question, the yield and return on real estate, and Government assistance as it relates to tax incentives.”

technology transfer, all geared towards the advancement of the island’s socioeconomic development.

Staunton said Saint Lucia received over 30,000 votes over a six-month period, with readers citing areas of significance such as standard of living, the preservation of domestic laws and ease of access.

The Eastern Caribbean island with a population of approximately 173,000 people of diverse ethnic and religious backgrounds continues to receive global acclaim as a choice niche market destination, among high-end tourists, in particular.

Readers were also impressed with the current projects from international investors, which signals investor confidence in the island’s potential as a choice investment location. Saint Lucia will be prominently featured on the front cover of the international, when the magazine will be doing a special Economic Report on the Caribbean for European executive decision-makers and readers. The piece will include information on why Saint Lucia has earned the reputation as the best island to invest in. It will also feature other new emerging countries in the Caribbean and why investors are beginning to flock there. ISL Chairman, Pinkley Francis, also weighed in on this latest ISL achievement: “We are cognizant that Saint Lucia’s business environment may dictate the quantum and quality of investments. We’re pleased, therefore, with the fact that the incentives being offered was one of the factors pointed to in the survey carried out by the European Business Magazine.” Francis added that Government continues to put measures in place to ensure that Saint Lucia has the most appropriate technological, infrastructural, administrative, legal and regulatory framework, and also the appropriate social environment to attract and sustain investments that will contribute to Saint Lucia’s economic transformation with its resultant employment generation and

Saint Lucia offers prime real estate, including green field properties earmarked for tourism development, agriculture and aquaculture farming, industrial development and housing. The island’s prospects for growth and development are boundless, given the number of projects that are either proposed or currently under construction. Investor confidence is rife and given Saint Lucia’s strong history of attracting and protecting investments, there are no limits to what can be realized. Through the efforts of ISL, the Government has adopted a more targeted approach in relation to investments, ensuring that potential investors are environmentallyconscious and socially-responsible. ISL is focused on stimulating and attracting investments in three key sectors, namely tourism, manufacturing, and infrastructure, and their respective sub-sectors such as eco-tourism, smart manufacturing and Business Process Outsourcing. The European Business Magazine enjoys a distribution network that includes some of the most prominent decision-makers across Europe. Both the magazine and website are committed to the very highest standards of journalism and have built up a coveted reputation for excellence. In addition to their established circulation of paid subscribers, the Saint Lucia edition will be distributed at the 2019 World Economic Forum. BusinessFocus

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MONEY MATTERS

Leon said deficiencies were identified with respect to two elements of Saint Lucia’s international financial sector regime: international business companies (IBCs) and international trusts. Free zones, which are not part of Saint Lucia’s offshore sector, were wildcards, he said. In late October 2017, Saint Lucia was asked to make a high-level political commitment to, inter alia, commit to removing the deficiencies in respect of fair taxation, as well as implementing the minimum standards of BEPS. But Saint Lucia was among 17 countries on the EU’s first black list of tax havens published in December 2017. Quoting from the Council brief, Leon said: “The jurisdiction should have no preferential tax measures that could be regarded as harmful, according to the criteria set out in the resolution of Council and the representatives of the governments of the member states meeting with the Council on December 1, 1977 on the Code of Conduct for Business Taxation. Also, that the jurisdiction should not facilitate offshore structures or arrangements aimed at attracting profits which do not reflect real economic activity in the jurisdiction.” After Saint Lucia made a high-level political commitment to the satisfaction of the EU, Saint Lucia got a temporary reprieve and was removed from the blacklist in March 2018 and placed on the grey list.

http://fsrastlucia.org/index.php/our-staff

Saint Seeks Saint LuciaLucia Seeks to Satisfy toEU’sSatisfy EU’s Demands Demands

But Will Legislative Changes Be Enough? To honour its commitment to the European Union (EU) after being blacklisted as a tax haven, Saint Lucia has made several legislative changes. The hope, however, is that the island has done enough to satisfy the EU’s demands. At a meeting held in early December at the Financial Administrative Centre, stakeholders, especially those from the financial sector, were updated on the island’s options and response. Calixte Leon, Executive Director, Financial Services Regulatory Authority (FSRA), said the legislative changes seek to correct deficiencies the EU said it identified in the island’s investment sector. In January 2017, the Code of Conduct for Business, a grouping within the EU Council, informed Saint Lucia that it had been selected to engage in an analytical process against a set of criteria which had been agreed to by the Council of the European Union concerning tax transparency, the fair taxation, and the implementation of anti-base erosion shifting measures. BusinessFocus Feb / Mar

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“After extensive discussion and consultation with stakeholders, Parliament at its session on November 20, 2018, approved amendments to the International Business Companies Act, International Trust Act, International Partnership Act, Free Zone Act, and Income Tax Act,” Leon said. Transitioning to the new regime, Leon said, Is to be acheived through grandfathering, allowing exsiting players to enjoy the current provisions until June 30, 2021. By December 31, 2018, Saint Lucia was required to satisfy the EU with measures that would have addressed the high-level political commitment which was given to facilitate its removal from the black list to the grey list. Richard Peterkin, Partner, Grant Thornton, while acknowledging the huge task both the public and private sectors have made over the past year to satisfy the EU and OECD, said concerns still remain. “We don’t know whether the amendments that we’ve come up with to address the concerns the EU have put forward would satisfy them 100%,” he said. “We’ve provided the EU with the drafts of these amendments. As to whether we would have done sufficiently, we won’t know the answer until 2019, so there’s a big question mark there.” Peterkin said that going above and beyond what needs to be done on Saint Lucia’s part to get off the list runs the risk of losing the IBC industry. “Not every country in the world involved in the offshore business is doing the same thing. Barbados has just done a dramatic change which may look more attractive for IBCs. We compete with them… There’s a real concern in the industry – which is no fault of the government – in trying to meet the tough conditions that have been set by the EU,” Peterkin explained. ¤


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BUSINESS FOCUS

Having Trouble Getting A Loan? You’re Not Alone

“Your employees are going to take you to where you want to go,” Antoine told Business Focus Magazine. “So you have to put the focus on them by ensuring that you create great opportunities for them. When they see the investment you would have made in them, they would now invest in your business.” While many people consider loans as bad, Antoine said it’s all about how you manage those loans by not overextending yourself. Just giving loans without sound financial advice, she warned, is dangerous for business. Nancy Francis, Director, Investment Coordination, Department of Commerce, was among the feature speakers at the breakfast meeting. She said her Department looks at the dynamic business environment, makes evidence-based policy interventions and promotes consumer welfare.

Having Trouble Getting A Loan? You’re Not Alone For many people, securing a loan is difficult, especially from lending institutions wary of suffering massive losses whenever customers default on their payments. This dilemma is faced by businesses and individuals who must meet strict criteria to satisfy a lender’s confidence. This dilemma was the crux of the discussion when Axcel Finance held its quarterly Breakfast Meeting Series at the Financial Administrative Centre at Pointe Seraphine on January 15. While the breakfast meeting targeted employers, Kerryl Antoine, Product Development Manager at Axcel Finance, noted that employers must be cognizant that employees also struggle to meet their financial commitments. She believes employers need to provide sound advice to employees. “When (employers) turn a blind eye to their employees’ financial standing, it really isn’t a good thing,” she said. “You have to take a stance as the employer and give them that sort of guidance…It should matter to you that your employees are living paycheck to paycheck.” Antoine cited regional examples of pay slips where employees are servicing more debt than they should, as much as 83% of employees’ pay. This, she said, can pose certain dangers. “When an employee gets paid and nothing hits the bank, how are they surviving? How are they coming to your workplace? How are they functioning? Employees may end up tampering with your assets because they need to survive,” she cautioned. Coining 2019 as a year of opportunities in investment and growth, Antoine said Axcel Finance hopes to share with employers what they can do to better their businesses. Quite often, she said, employers have big plans with human relations not being an important part of it – something that needs to change. BusinessFocus Feb / Mar

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Francis said micro, small and medium enterprises (MSMEs) account for over 90% of enterprises globally, contributing between 60%70% of gross domestic product (GDP) and 50% of employment in the Caribbean. Over 80% of Saint Lucian enterprises are micro and small, she noted. “In 2007, Saint Lucia was ranked number one in the ease of doing business in CARICOM. We ranked 27th out of 190 countries. In 2019, we are ranked 93rd out of 190 countries…So we’re currently looking at our strategy and different indicators (to change that trajectory),” Francis said. Included in that strategy is access to credit and secured transactions. Through the Eastern Caribbean Central Bank (ECCB), an OECS Credit Reporting Bill has been passed in some of the islands and a Credit Bureau will be implemented soon, Francis said. “We are looking at things such as movable assets, inventory, receivables, furniture as alternative forms of collateral that people can use to get a loan if they do not have land or a deposit,” she said. Other feature speakers at the breakfast meeting were Natasha Edwin-Walcott, Research, Policy, Advocacy & Communications Manager, Invest Saint Lucia; and Jerson Badal, Director, Client Management Services, Export Saint Lucia. ¤


Saint Lucia Businesses Will Soon Use “Moveable Assets” to Secure Loans

New EC Bank Notes Coming in May

New EC Bank Notes Coming in May

From cotton paper to polymer: the EC dollar will make this transition by May/June this year, beginning with new $50 notes.

Saint Lucia Businesses Will Soon Use “Moveable Assets” to Secure Loans The government of Saint Lucia is currently advancing an initiative that will allow businesses to use non-traditional forms of collateral to secure financing. With this new venture, businesses will be able to use their movable assets such as their inventory, equipment, accounts receivables, vehicles or anything that is of value to the business as security for a loan. In an effort to improve the ease of doing business in Saint Lucia, government is undertaking a number of interventions in the business environment as it relates to improving access to finance. The National Competitiveness and Productivity Council, a member of the Doing Business Task Force, is coordinating the legislative framework that will facilitate the use of movable properties to secure loan financing. Access to finance is but one of the eleven parameters used to determine the ease of doing business within a country. Fiona Hinkson, director of the National Competitiveness and Productivity Unit (NCPU), explains how this proposed legislation under the rubric “secure transactions in movable properties” will transform the business environment. “Right now the common form of collateral used is house and land. With this new venture businesses will be able to use their move-able assets such as their inventory, accounts receivable, equipment, vehicles and anything that is valuable to the business in order to secure loan financing.” According to the statistics from International Finance Corporation, a member of the World Bank Group, approximately 70 percent of a firm’s wealth is concentrated in its movable assets. Hinkson highlighted that Jamaica has already enacted similar legislation and she is hopeful that the secure transactions legislation would be finalized and approved before the end of 2019. “As you know St. Lucia was number one in the region in doing business and with this new implementation in Jamaica they have now moved to the number one position, which meant that they are now able to provide more financing to locals who want to be able to expand their business.”

Rosbert Humphrey, acting director of the Currency Management Department at the Eastern Caribbean Central Bank (ECCB), said the move to polymer has a range of benefits, the chief being that the EC dollar will be almost impossible to counterfeit. Humphrey and his colleague Shermalon Kirby, adviser of the Corporate Relations Department at the ECCB, visited St. Vincent and the Grenadines Jan. 10 to 11 to meet with and engage target groups on this development. While in SVG, the ECCB representatives met with persons from insurance companies and credit unions, commercial banks, government revenue and collection agencies, money transfer services and supermarkets, counterfeit experts and the media. Following the release of the new polymer $50 notes in May/June, new $10, $20s, and $100 will be issued in August/September and new $5 will follow in 2020. Humphrey explained that the reason for the time difference depends on the existing stock of notes in the vault. He said that the ECCB will not be withdrawing paper notes and putting polymer into circulation. Rather, as soon as a denomination is depleted, they will put polymer in circulation and both will co-circulate until the paper notes completely phase out, he explained. Some major changes to the new EC polymer notes include a portrait orientation instead of the landscape orientation of the paper notes and the addition of modernised images and landmarks from the Eastern Caribbean. Additionally, a unique tactile feature, that is a combination of raised bumps, has been added to each of the new bank notes; a circle on the fives, an X on the 10s, a rectangle on the 20s, a triangle on the 50s and a square on the 100s. This is mainly to cater for the blind and visually impaired so they can now feel the unique feature on the note and know what their bank notes are. Additionally, the new 50s will now have a picture of the Pitons in St. Lucia and a picture of former ECCB Governor the late Sir K. Dwight Venner. At the meeting with the media and counterfeit experts, Kirby passed around samples of the new EC polymer notes for persons to examine. She said that the ECCB will roll out a major sensitisation and awareness campaign across the Eastern Caribbean Currency Union ahead of the transition from cotton paper to polymer EC bank notes. BusinessFocus

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Blue Waters


SPECIAL FEATURE

‘Celebrating 30 Years’ Editorial: AMS & FOSTERS Graphic Design: AMSBusinessFocus Feb / Mar | 31 Photography: FOSTERS, Foster Family, Ashley Anzie, Bill Mortley,Marius Modeste, Dani Devaux, Star Publishing, Parliament Office


A Caribbean Success Story

A Caribbean Success Story FOSTERS was founded in 1988, initially under the name Peter I. Foster & Associates by Peter I. Foster, QC and on 01 August 2018 celebrated 30 years as a legal practice. To mark this achievement, the Firm recently branded to FOSTERS, to reflect the maturity and solidarity of its legal management team. The Partners are highly regarded, and have served on many government advisory bodies, Boards of statutory agencies, and public and private companies. The Head of Chambers, Peter I. Foster, QC is among few actively practicing Queen’s Counsel in the sub-region and on 20 October 2018 celebrated 35 years as an Attorney-at-Law. The Managing Partner, Claire Greene-Malaykhan has been practicing for over 25 years and is known for her diligence and expertise in real estate, conveyancing and notarial services and Partner, Renee T. St. Rose has been in practice for 16 years and is known by her peers and clients as a powerhouse, organised and diligent, ensuring delivery and satisfaction to clients of the highest levels. FOSTERS culture is founded on the values of honesty, competence and dedication and its mission is to consistently provide premier legal services to achieve every client’s ultimate satisfaction. The Firm is partner-driven, enabling it to provide relationship-based service to local, regional and international clients, in a wide range of sectors. FOSTERS has successfully represented clients in a number of high profile landmark cases and complex cross border disputes.

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FOSTERS: The Building of a Brand

FOSTERS: The Building of a Brand The Early Days In 1988, Peter Foster opened his law practice, Peter I. Foster & Associates, on Jeremie Street, Castries, the beginning of one of the longest-serving and largest law firms in the Eastern Caribbean. With just a secretary and a clerk on staff, he quickly wrote a manual that would spell out the conduct of that practice. His vision was to become the largest and most effective law firm in Saint Lucia and the wider OECS. Five years later, attorney Claire Greene, well-known for her diligence and expertise in real estate, conveyancing and notarial services, joined him. She immediately set about putting the structures in place to ensure that the firm’s compliance documents were in order. For Peter, it meant days that started with seeing clients at 8:00 a.m. and then getting ready for court. He always endeavoured to represent his clients to the best of his ability and never looked at any case as simple.

Peter always looked for an angle that served to satisfy his client’s wishes. After court, he would return to the office, review what was done, and do the paperwork and civil work. The first ten years of his career focused mainly on criminal work, having been motivated by his father, whom he admired with awe, especially when he saw him practicing in court. However, after winning a string of cases in the criminal court, Peter realized that his passion for practicing criminal law had waned and decided that he could make a better contribution specializing in civil matters. From that point, he made the switch, discontinuing trying criminal matters and instead focusing on civil and commercial litigation. In 2003, another attorney, Renee St. Rose, joined the firm. Known as a powerhouse, organized and diligent attorney who strives to deliver satisfaction to clients at the highest levels, Renee’s entry contributed to the firm becoming a more formidable force in the legal fraternity. BusinessFocus

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team looks forward to taking on even more challenges that will inevitably maintain the firm’s position as one of the region’s leading practices. That in itself might be its best case yet. But, after blazing a trail of professionalism based on honesty, competence and dedication, Fosters is well placed to keep raising the bar.

Setting New Standards In 1977, when Peter Foster decided to go to England to study law, he was told that the profession was saturated. Lydia Elliott, a newly-qualified lawyer at the time and a friend of his, told him to disregard what he was told and to remember that there is always room at the top. Peter went to England, qualified, returned to Saint Lucia and he became his competition. He figured if he was good enough, then he would be at the top. As he saw

Peter Foster being sworn in as Speaker of the House

The firm’s recent re-branding as Fosters seeks to reflect the maturity and solidarity of its legal team that prides itself on the values on which the firm was founded: honesty, competence and dedication. The team is highly regarded and has served on several government advisory bodies, boards of statutory agencies and public and private companies. These accomplishments speak to the consistent strength and growth of Fosters. Over the years, Fosters has been a partner-driven firm that provides relationshipbased services to local, regional and international clients across many sectors. The team has successfully represented clients in many highprofile landmark cases and complex cross-border disputes. At Fosters, the objective is to consistently provide premier legal services to achieve every client’s ultimate satisfaction. In 2018, Peter I. Foster celebrated 35 years of sterling service in the legal fraternity and FOSTERS celebrated 30 years of existence. This is a pivotal milestone in the firm’s storied history and the dedicated and hardworking BusinessFocus Feb / Mar

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Peter Foster making an address in Havana, Cuba

Peter Foster, Speaker of the House (L), Claudius Francis, President of the Senate, Hon. Michael H. Dunkley, Premier of Bermuda, the Speaker of the House in Bermuda The Hon. K. H. Randolph Horton and Ms. Lyndel Gustave, Clerk of the Saint Lucia Parliament (R).


it then, “No matter who comes in, it can only serve to better the practice of law and the administration of justice.” Fosters is currently implementing a Legal Practice Management System into its practice. Once that standard has been set, the firm will have the foundation from which it can springboard into other regional states, thus fulfilling Peter’s original vision of being one of the most effective practices in the region.

Reward For Effort In 2012, Peter Foster “took silk”, meaning that he became a Queen’s Counsel (QC) and, in court, he sits within the bar and wears a silk gown. Becoming a Queen’s Counsel is truly an honourable achievement for distinguished senior barristers of at least ten years’ practice.

Peter Foster celebrates being named a Queen's Counsel (QC) with Kenneth Monplaisir QC

An independent selection panel appoints Queen’s Counsel deemed “one of Her Majesty’s counsel learned in law”. That crowning achievement is no easy feat but speaks to the sterling efforts of Peter Foster who has managed to excel in the vocation he embarked on in 1977 as a law student.

Selfless Service To Country Over the span of his illustrious career, Peter Foster has acted as a High Court Judge in the British Virgin Islands

Peter Foster receiving an Award from the Mayor of Havana, Cuba

and Anguilla and a Magistrate in Saint Lucia. He has also served as Chairman for the Saint Lucia Tourist Board, Saint Lucia Bureau of Standards, and Castries City Council, as well as the Mayor of Castries. Most notably, Peter was Speaker of Saint Lucia’s House of Assembly.

Peter Foster, Mayor of Castries

Peter has been on the fringes of national politics but has done so in the national interest – not his. While he is always willing to serve in capacities to produce positive change, he says he has no interest in participating in elective politics. This is a far departure from the expectation in a country where people who excel are often considered viable clients for political aspirations. However, Peter believes that his current role as an attorney ensures that people actually experience three pillars of Saint Lucian society: justice, truth and charity. BusinessFocus

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Building On A Rich Heritage The Next Generation Enters: Building On A Rich Heritage

By Peter I. Foster, QC

During that time, my father taught me so much. The legacy of my father and his prowess as an advocate and as a lawyer made so many people I know want to become lawyers. What I had to do was prepare the base to become a brand in the practice of law. And so I set out knowing that every day was a day during which I would build a reputation by helping and representing clients with the best legal advice and support that I could give. By doing this and setting out each day with this mindset, I believed that I would be able to build a law practice that would be among the best.

3 generations of Foster Lawyers; Kenneth Foster QC, Peter Foster QC, and son Luke Foster

Becoming a lawyer was the most natural thing for me. I looked up to my father Kenneth A H Foster and believed he was the best lawyer and was a super hero. He could win any case, anywhere, anytime. That was how I thought of him. I was 12 at the time and in awe. He used to say to us that we could achieve anything once we were prepared to work for it.

As the years went by, I built a clientele and earned a reputation for representing my clients and their interest without fear or favour and obtaining results for them. This is our platform and thirty years of growth and success have passed by so quickly. The second generation of Foster lawyers include my brother Colin who is known for his passion and compassion in his representation of his clients. My brother Marcus of blessed memory, taken too soon, who was arguably the most talented advocate before the criminal courts. My sisters, Margaret and Deborah who practice off island, and Cagina, now practicing as General Counsel for Digicel.

When I was 17, I asked my father to visit the UK to see my bother Colin. He then arranged for me to attend a college of further education in Old Street, London called City and East London College. That was it. The second generation of FOSTER lawyers began. Six years later, I returned to Saint Lucia to start the practice of law with my father. I was in my father’s practice for five years before starting on my own.

Peter Foster and his brother Colin Foster BusinessFocus Feb / Mar

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Peter Foster (R) with brother Marcus Foster (L), sister Deborah Foster (2nd from L) and niece Meghan Du Boulay


Peter Foster with his father Kenneth Foster, Alison Gajadhar and her daughter Aleena

Tamara Foster

And now there is the third generation. My son, Luke Peter Foster who practices with Mishcon De Reya in London. Tamara, my niece and daughter of Marcus, who practices in the BVI; Meghan my niece and daughter of my sister Deborah, and on her way is my daughter, Tianah, in her second year at University of Bristol in the UK. My last daughter Maquia has expressed some interest in becoming a lawyer. Let’s wait and see, no pressure.

Peter Foster, Therese Monplaisir and their daughter Tianah at her graduation from St. Joseph's Convent

Cagina Foster

I have also decided to re-brand, because of what my partners Claire and Renee and I have built. I am so grateful. I have been able to do so with the help and dedication of so many people. The next stage is set. With continued hard, honest and dedicated work, it is my wish that what my father started will live on for many years through FOSTERS.

Peter Foster and his partners Renee St. Rose (L) and Claire Greene-MalaykhanBusinessFocus Feb / Mar

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Claudius Francis Shares His Thoughts on Kenneth Foster

Kenneth Foster Q.C.: A Caribbean Legal Luminary Leads the Way

Kenneth Foster Q.C.: A Caribbean Legal Luminary Leads the Way Introduction

For many decades, Kenneth Foster Q.C. has blazed a trail that many of his contemporaries and those who came after him still admire. As a politician and officer of the court, his sterling contributions have inspired generations, not in the least his own offspring who have followed in his footsteps. Described by many as an astute politician and lawyer, Kenneth Foster is said to be a man who stood for principles unwaveringly and focused on bringing justice to people, especially those who felt they could not afford it. With his son, Peter, now seeking to emulate his father’s exemplary exploits in the field of law, it seemed only fair to at least get some sentiments from the people on whom Kenneth Foster would have left an indelible impression. Through their words, we hope a better and more personal side to Kenneth Foster is understood. BusinessFocus Feb / Mar

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I would have heard his name several times in my very early years, not least from my dad, a policeman. I would eventually meet the legend when I was almost seven years old; my family resided at Block GS Apt 4 on Jeremie Street, a short distance from his High Street residence, unsurprisingly situated right next to our main Court House. Less than two years later I would become a fixture at his house, thanks to his eldest son, Colin, my classmate at St. Mary’s College. Kenneth Foster, Ken to most, is for me, simply the most brilliant criminal lawyer I have known; perhaps the best ever local criminal lawyer, renowned even beyond the island of his birth. My dad, as I said earlier, was a police officer and at one point led the Force’s prosecution team. In that role he often came up against Ken. Daddy would tell me that even when you came up short in those battles, prosecutors were still better off for the interaction, for as he put it, “Ken was the best and you always learned from him”. Ken, despite his immense success and reputation, was never boastful and my interactions with him were always nothing short of fascinating. He gave me an insight into many of his famous cases, not least among them the internationally reported Abdul Malik case in Trinidad & Tobago. And it wasn’t just Ken’s vast knowledge of the law, as superb as that was, which set him apart from his peers. What stood out about Ken, what differentiated him from his colleagues, was his suave demeanor, his swanky suits and his charisma. He was very well-spoken and could charm even the most hardened pool of jurors. The manner in which he presented his cases has been matched by few then or now. Ken was devastating in crossexamination and even the most well-prepared witness preferred not to have been grilled by him. I have been privy to cases where, following the main witnesses’ testimony, it appeared a slam dunk for the prosecution; until Ken cross-examined, that is. He was calm and collected; it was as if nothing previously said by the witness mattered. First, he would seem the loving uncle, playfully toying with the witness and then like a cobra, he would strike. The witness would suddenly move from being the most eloquent to one who was now confused. A former Chief Justice, in the presence of Peter Foster no less, once told me that Ken’s streak


of successfully defending murder accused was something every lawyer dreamed of. That success did not change him one bit, however, for Ken remained forever humble. He was never boastful, never arrogant over his status. I have had hundreds of discussions with Ken and I once asked what he considered among the highlights of his career. I fully expected him to tell me about one of his major criminal cases – and there were so many – so imagine my shock when he told me how humbled he was to have had so many members of his family follow his footsteps in becoming lawyers. He was joyous, he said, at seeing his son, Peter, achieve Queen’s Counsel status. And then his voice trailed off a bit as he mentioned his – now deceased – son, Marcus. He thought Marcus was the one with his court room demeanor. He told me what made Marcus stand out was his sense of humour. He then let out a hearty laugh, adding, “of course, he got that from me.” I still visit Ken and his mind remains as sharp as ever. After all these years, I am even firmer in my view that Kenneth Foster is the best criminal lawyer of my lifetime. Period!

Philip J. Pierre’s Perspective on Kenneth Foster Leader of the Opposition and Political Leader of the Saint Lucia Labour Party (SLP), Philip J. Pierre’s earliest recollections of Kenneth Foster date back to when he was a schoolboy and hearing about Foster representing Deborah Hatcher. Hatcher was an American woman whom the then John Compton government wanted to deport because it was said that she was meddling in local politics. Foster, one of the best attorneys at the time, felt it was an injustice to deport her and fought her case valiantly.

Describing Foster as “a great orator and superb lawyer”, Pierre said Foster’s main pursuits actually transpired in the law courts where his brilliance often outshone his legal colleagues’ best efforts. “He was known, I think, to have won the most murder cases and appeal cases at the time,” Pierre said. “He fought the Abdul Malik case, which involved a Black Power leader accused of committing multiple murders in Trinidad and Tobago. Kenneth went to Trinidad to fight that case.” Pierre credits Kenneth Foster’s perseverance and vigour as some of the factors that inspired him to get into politics, adding that Foster seemed proud to be part of Labour when it was not popular to be in the party. “He stuck in there and fought for Labour,” Pierre noted. “He fought for what was right. He fought for bread, freedom and justice, embodying what the party stands for. He also had a great platform persona and led the troops.” Despite making an invaluable contribution to Saint Lucia for many decades, including producing successive generations of Fosters who have followed in his legal footsteps, there is a school of thought that Kenneth Foster’s efforts have gone unnoticed. Pierre agrees, noting that because of Foster’s political views, society has not seen it fit to bestow on an outstanding citizen the accolades he deserves. “Once you take a stand, you’re ostracized,” Pierre stated. “The problem is that our history is not being written properly because it’s only being seen through the eyes of a few people, especially our political history. That’s why the history of our politics must be written by people who are less jaundiced because a lot of what has been written are opinions and not facts.”

“I remember coming from school one day and seeing a huge public demonstration outside Kenneth Foster’s house on High Street in Castries,” said Pierre, who has represented Castries East in Parliament since 1997. “If memory serves me right, I think the police had to use teargas to break up the demonstration.” Pierre recounted Foster’s other daring exploits at the time: Foster became Political Leader of the Saint Lucia Labour Party; contested the Castries East seat in 1969, going up against Hunter J. Francois, losing that seat by less than 100 votes; and contested and won the Anse La Raye/Canaries seat in 1979. BusinessFocus

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Q&A With Peter Foster

Q & A WITH PETER FOSTER Peter I Foster celebrates his 35th anniversary as a practicing attorney in St. Lucia. During his tenure, he has set very high standards and has grown with the profession being the Lead Counsel for one of the foremost legal firms in Saint Lucia and awarded silk and named one of Her Majesty's Counsel. In addition to his professional legal career, he has found the time to serve his country in critical positions, endearing himself as one of the most admired personalities of his generation. Business Focus has a special relationship with Peter I Foster as he was the Chairman of the proceedings at the official launch of the first edition of Business Focus Magazine some twenty-odd years ago. We wish to congratulate Peter I Foster on his achievements and are pleased to share his thoughts on his personal and professional development. BF: You have built a reputable brand and become a household name in Saint Lucia. Obviously, it would have been a long journey getting to this point. Where did you pursue your legal training, when were you BusinessFocus Feb / Mar

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called to the Bar, and can you share the vision and motivation to enter the legal profession? PF: After leaving Saint Lucia for England in 1977 to study law, I qualified in 1983 and was a member of Lincoln’s Inn, of which my father was also a member. The idea, standard and motivation were all subliminally driven by my father. BF: What was the experience like working with your father, especially as he was primarily focused on criminal cases, and describe your foray into private practice. PF: In 1983, I joined my father in his practice. During the first five years of that practice, I decided to take the practice to another level. Despite the fact that my father was my mentor, our vision of a law practice differed, so we parted ways in 1988 on amicable terms and I started my own practice. In 1993, Claire Greene joined me and she put the structure together ensuring that our compliance documents were in order as a practice.


The days started with me interviewing clients at 8:00 a.m. before getting ready for court, driving to whichever court I was meant to appear in, and representing those clients to the best of my ability. After court, I returned to the office, reviewed what was done, and did the paperwork and civil work. The first ten years of my practice was focused mainly on criminal work but I also did some civil cases. BF: Can you recall your first case and did it end in your favour? PF: I remember telling my father that I did not think I could appear in court and argue cases because I was too shy. He told me there were different facets of the practice of law where I could have a great level of independence. When I was called to the Bar, I read my speech while shaking like a leaf. My father recognized that and, two days later, we went to the prisons to interview a client. We took instructions from the client and my father told me I was going to handle the case on Monday. I did my background work and on Monday, appeared before Magistrate Velon John. As soon as I started to speak, all the nerves just disappeared. Before every case, I still have the jitters. But as soon as I make the appearance in court, everything falls into place. Even though I still consider myself to be shy, it gives me a level of confidence, so that’s been my development. I like challenges and that’s an ongoing one. One of the cases that gave me great satisfaction was representing a Vincentian man who lived in New York. He was caught in Saint Lucia trying to export marijuana. I was called after he had been taken from the airport straight to court where charges were read out to him, he pled guilty and he and an associate sentenced to three years imprisonment. He was a genuine Rastafarian: his locks were down to his ankles and he was considered to be somewhat of a priest in his religion. Imprisonment meant that his locks would be cut. I immediately filed an appeal on the basis that the sentence was too severe.

Kenneth Foster QC and the late Suzie D'Auvergne former Judge of the High Court

decision before High Court judge, Suzie d’Auvergne, who understood their plight and granted bail. Electronic searches were not available at the time, so I searched every courthouse in Saint Lucia to get a record of past sentencing that people with similar offenses had imposed on them. I found out that it ranged from a fine to six months in prison. I went before the Court of Appeal, where Sir Vincent Floissac was the Chief Justice. Justice Nicholas Liverpool was also a member of that bench. I managed to get the defendant’s wife, all of his children and his mother to be in court to show the Court the effect the sentence had on them. Justice Liverpool thanked me for the research that I had done and Sir Vincent thanked me for my impassioned plea, and reduced the sentence to a fine of $50,000. The fine was paid, which meant that his wife and children could continue to live in the United States. Another of my biggest cases was representing publisher, Rick Wayne, who was sued by the then Commissioner of Police, Andrew Fredericks, for defamation. I was up Peter Foster and his mother Lorna Foster

His incarceration in Saint Lucia also meant that his wife and eight children who lived in the United States would lose their green card status and forced to return to St. Vincent and the Grenadines. At the time, five of his children attended schools for gifted children in the United States. The first task was to get bail for him and his associate because the case was going to be heard in about three months. The magistrate denied bail and I appealed that BusinessFocus

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were doing or how they were going about doing things. My concern was to adopt the good things they did. My father had said to me that you get out of this practice what you put into it. So, I decided to work hard and smart from day one, recognizing that coming from way behind was going to be a long journey. BF: You have built a very successful practice with the support of two very young and talented female attorneys who have since become partners in your law firm. This may be a first for the legal industry in Saint Lucia. Can you elaborate on the working relationship and their contribution to your success?

Peter's daughters; Lauren and Maquia Foster

against Winston Cenac Q.C., a renowned civil litigation practitioner and defamation lawyer. We eventually won that case. BF: Your father is a well-recognized and decorated attorney and politician in Saint Lucia and the Caribbean. How did this influence your return to Saint Lucia? PF: A lot of what I do is based on what my father taught me: to always be honest to my clients, colleagues and the court, so I don’t depart from those rules. The practice of law is all about your reputation and it can take a very long time to build a reputation, but you make one mistake and your reputation is ruined. My mother, Lorna Foster has also had and continues to have, a significant impact in my life. She has taught me discipline, order and compassion and is an excellent counselor. BF: Having returned and practiced for some years in Saint Lucia, what was your vision to carve a niche for yourself in a small but highly competitive legal community? PF: At the time I opened my practice, I knew the competition were other sole practitioners like myself and bigger law firms like McNamara & Co., Gordon & Gordon, and Floissac and Giraudy. Sir Vincent Floissac was always my idol: I admired his legal brain which was second to none. I wanted my practice to be like theirs. I recognized that it would be counter-productive to see them as competition and that my only competition would be myself. I wasn’t concerned with what they BusinessFocus Feb / Mar

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PF: Claire is the kind of lawyer I describe as being the standard in professionalism and ethics. She is our True North and ensures that we do everything by the book. She’s the systems person and also extremely strong in the solicitor’s side of the work. Without Claire, this practice would not have achieved what it has, so I’m indebted to her for her contribution. Like Claire, Renee is highly intelligent and knowledgeable in the law. I don’t know anyone who works harder than Renee. Whatever the topic, she always does sound research and is able to produce quality work quickly. BF: The economic development of Saint Lucia and the Caribbean and, particularly the regional foray into the Citizens by Investment Programmes and the financial services industry, has opened new opportunities for expansion in the legal services sector. Has your law firm addressed the potential for growth in this area? PF: Saint Lucia, in vying for its economic position throughout the world, must look to sources of income and foreign exchange, including the Citizenship by Investment Programme and offshore financial services. We use both sectors as ancillary services to our law practice, but do not focus primarily on them. For clients interested in coming to invest in Saint Lucia, we offer those services and advise them how to structure their business to achieve maximum results. BF: Since your return to saint Lucia and notable successes, a number of your siblings and their children have entered the legal profession. How has this impacted your legal practice with your recent rebranding and opportunities for growth? PF: My son is a lawyer and practices in England and I’m hoping that someday he’ll decide to come to Saint Lucia


to practice. My daughter is now at Bristol University studying law and is very eager to come back and join me in the practice. I also have sisters, a brother and nieces who are also lawyers. The re-branding is to recognize my father’s legacy and also set the platform upon which we want to grow and make this practice a sustainable one. The problem with many law practices in the region is that once the principal has gone, the practice shrinks. I would like to leave this practice as a legacy. BF: With the success and efforts of the OECS in shaping the islands as One Community without borders and your success and growth as a law firm, do you see yourself expanding your services to other regional jurisdictions? PF: We are currently implementing a Legal Practice Management System in our practice. Once that standard has been set, we would have the foundation from which we can then springboard into some of the other islands. It will fulfil my original vision of being one of the most effective practices in the region. BF: Outside of your legal practice, you have served in a number of key positions, such as the Mayor of Castries, the Speaker of the House and also as Chairman of the Saint Lucia Tourist Board, catapulting you in the national limelight. Share your thoughts on these experiences and the rationale for offering yourself to serve in these positions.

Peter Foster on his way to Court

I wanted the conduct of the House to be such that I would be proud that my children would be able to view it and also be proud of what was transpiring. From our very first meeting when we were installed in the House, I discussed it with then President of the Senate, Claudius Francis. That was our goal: to bring the House to an acceptable standard of strong but respectful debate.

PF: I remember Philip J. Pierre, then Minister for Tourism, asking me to consider the chairmanship of the Tourist Board and wanting my answer within a few days. I thought about how I could be the Chairman, especially since I would have to travel and speak at public functions regularly. Because I like challenges, I called him a few days later and told him ‘yes’. I went into the position wholeheartedly and gave my best. As for the job as the Mayor, I recall Prime Minister Dr. Kenny Anthony telling me he wanted things at the Castries City Council to be regularized. I took up the offer and investigated systems and procedures there and made some changes to improve operations there. During my stint there, a certain level of respectability was returned to the CCC, which was my main goal. After observing some sessions of the House of Assembly, I was not proud about the manner in which the business of the House was being conducted. I thought that it was one area where I could make a difference. I took up the job on the condition that I could continue my practice simultaneously and Prime Minister Anthony agreed.

Dr. Alison Gajadhar, Peter Foster, Dr. Stephen King, and Cuban Representative in Havana Cuba BusinessFocus

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The reality is that our judicial system is still, maybe, in its infancy. But, like everything else, we need to start somewhere. The CCJ is one of the most non-political institutions that exists; it has been designed that way so that it is kept away from the politicians. I think it is extremely important for us to grow up and take charge of our own affairs and be a truly independent Caribbean Nation. BF: The University of the West Indies has been graduating a high number of lawyers annually with many of them being young Saint Lucians. There is a perception that we are now experiencing an oversupply of lawyers in Saint Lucia. What are your thoughts on the meaningful integration of these new lawyers in the workforce?

Peter Foster, Speaker of the House (R) and Claudius Francis, President of the Senate at the Ceremonial Opening of Parliament

BF: With your father being such an iconic national personality, and Peter Foster being seen as the leading light of the next generation of the Foster legal dynasty, can the aforementioned influence you to consider a foray into national politics?

PF: In 1977, when I decided to go to England to study law, I was told that the profession was saturated. Lydia Elliott, a newly-qualified lawyer at the time and a friend of mine, told me to disregard what I was told and to remember that there’s always room at the top. I went to England, qualified, returned to Saint Lucia and my competition was myself. I figured if I was good

PF: I have been on the fringes of politics but have done so in the national interest – not mine. I’ve always served to see how I can help. I have no illusions at all that I may be the best at anything. In terms of national politics, having examined myself and my personality, I don’t think my contribution would be better served getting involved in elective politics. I have and always will resist it. BF: Public opinion in the Caribbean is currently divided on whether the Caribbean Court of Justice should replace the Privy Council as the final Appellate Court for the region. What are your thoughts on the debate, especially after the rejections by the populace in Antigua and Grenada in November 2018? PF: The CCJ is extremely special to me. I think the results in Antigua and Grenada are telling and speaks to us not being able to divorce the politics from the importance of the judiciary. It tells us that we have not done enough to explain to our people that we are trustworthy as politicians and members of the judiciary to conduct our own affairs.

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Peter Foster and Alision Gajadhar at the 50th Anniversary Gala Dinner of the OECS Court


enough, then I would be at the top. No matter who comes in, it can only serve to better the practice of law and the administration of justice. BF: The success and high profile of lawyers both professionally and personally in the society is a catalyst for many young people to pursue a career in law. What would be your guidance to these aspiring lawyers to ensure their future success? Members of the Foster family, at the celebration of 60 plus years of Legal Practice by PF: Success in practicing law has Mr. Kenneth Foster QC, CBE and Mr. Kenneth Monplaisir QC, OBE to be complete dedication. It’s not easy and you shouldn’t go into it for the money. If you work hard and produce, then PF: I am not slowing down at all. I intend to continue to the money comes. If the focus is money, then you’ll not grow and put in even much more than I have in the past. be successful. If you have a desire to help people and I look forward to my daughter coming back to join me to contribute to your society, then go into the practice and growing this practice. We are actually running out because law is central and integral to everything that of space at the firm despite having lots of space three we do. years ago. We would also like to hire more lawyers, so that’s our challenge. BF: Many people may not know that despite your busy schedule, you thrive on fitness and a healthy BF: What legacy do you wish to leave behind? lifestyle and have been a great athlete in your earlier years. You play a very competitive game of squash and PF: To be honest, I haven’t thought of that. Maybe just to know that I tried to do my best all the time. participated in the New York Marathon. Would you care to share your thoughts on these oncein-a-lifetime experiences?

PF: In 2007, a friend of mine, who had ran the New York Marathon, told me I should do it. In March that year, I started training, went to Miami to get fitted for shoes and got a physiotherapist and completed my first New York Marathon. The second year, with a lot more knowledge and experience, I did the New York Marathon again, this time in under five hours. BF: What impact do you intend to have on your children given the fact that your father impacted your life in a big way? PF: I’m not perfect but I would like to know that whatever I do, that I do not embarrass my children. So that’s another of my guiding lights. I want my children to be proud of me. Once they are, I’m happy. BF: Having achieved so much both professionally and personally, any final thoughts, and what is next for Peter Foster as you look towards the sunset years? Peter running in the New York City Marathon BusinessFocus

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PARTNER PROFILE

Partner Profile: Claire M.L. Greene-Malaykhan

CLAIRE M.L. GREENE-MALAYKHAN

Practice Areas

Managing Partner

• Banking and Finance

Claire is the Managing Partner of FOSTERS having joined the firm in October 1993. Claire specializes in Succession Law, Intellectual Property Law, Corporate Law, Commercial Law, Contract Law, and Insurance Law and heads the Firm's Conveyancing and Mortgages portfolio. Claire is an expert in the preparation of complex mortgages and is the authority on Conveyancing, Succession Law, Intellectual Property Law and Corporate Law. She handles the firm's corporate business and mainly leads the Alien Landholding Licence applications, the structuring of investments for large property developments and for purchases of property in Saint Lucia by non-nationals and nationals alike.

• Conveyancing • Corporate and Commercial Law • Employment Law • Government Contracts and Incentive Applications • Insurance Law • Intellectual Property • Mortgages • Succession Law

Education • LLB (Hons), University of the West Indies, 1991 • L.E.C., Hugh Wooding Law School, 1993

Admissions • Saint Lucia, 1993

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25 Years of Sterling Service

25 Years of Sterling Service Soon after being called to the Bar in 1993, Claire Greene-Malaykhan joined Peter I. Foster & Associates, now Fosters, becoming the firm’s first associate. She is now its Managing Partner and has acquired a vast array of expertise in the legal field. Claire admits that the legal profession was not a career choice she originally considered. She wanted to be a teacher or accountant but, after weighing all the options, decided on becoming a lawyer. Her mother, Clara, was former Prime Minister Sir John Compton’s legal secretary for many years and so Claire was exposed to the legal profession from an early age. When Claire was about to complete her secondary school education, her older sister, Esther, entered university to study law and it became apparent to her that this profession could be an option for her. After discussing with her mother the benefits of being able to help people resolve their legal issues and disputes, and with her sister’s encouragement, she decided to enter the legal profession. After getting into it, she developed a love for it and now advises anyone interested in the profession to keep an open mind. “I would advise young people to never close their minds to the possibilities,” she said. “They may start off wanting to pursue one thing but end up being quite suited for and passionate about something else.” “I don’t recall there being any difficulty,” she said when asked how she adjusted to working as a lawyer when she initially joined Fosters. “I was young, eager and excited about starting my career. I welcomed the challenges. Peter is an easy person to work with, so I got the guidance I needed from him as well as from my sister.” For several years, Claire was involved in litigation work but eventually began specializing in other aspects of law, becoming an invaluable asset to Fosters where she heads the conveyancing and mortgages portfolio.

Fosters, she’s been called the moral compass on how to deal with matters and arrive at decisions. Claire is very regimented and a stickler for putting the right structures in place to ensure efficiency. While she adjusts to change, she admits that she doesn’t always look forward to it. She is described as an easy person to get along with, which helps in working with a team. Among the formidable lessons that Claire has learned at Fosters over the past 25 years is that hard work pays off. Dedication, loyalty, focus and excellent client care are other hallmarks that Fosters take seriously, she said. “As Peter’s father says, you get out of the profession what you put into it. That’s how I approached it from day one. If I was asked a question to which I did not know the answer, I would immediately set out to find the answer,” Claire explained. As for her personal growth and development – as well as for Fosters’ – she envisions an unending quest for raising the standards by using the right methods and remaining professional. Having spent all her working years since becoming a lawyer, at Fosters, she believes that positive growth and longevity can only be realized when the right mix is used. It is also important to Claire that she has the support of her family: her husband Alvin, son Jamaal, father Garnet and her seven siblings to whom she is extremely grateful for their never-ending love and encouragement. “As the Managing Partner, I see myself striving to continuously improve my capabilities” Claire stated. “As I developed over the years, I recognized the things that are necessary to maintain an efficient and professional operation and we implemented systems based on that. Looking to the future, the legal profession is a dynamic one, and I expect Fosters to continue to grow and expand its team and remain poised to adapt to the constant changes that we face.”

A recent personality profile describes Claire as one who always strives to do things by the book. At BusinessFocus

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PARTNER PROFILE

Partner Profile: Renée T. St. Rose

RENÉE T. ST. ROSE Partner Renée joined the Firm in 2003 and is a Partner at FOSTERS. She is a high-profile litigator and practices mainly commercial and corporate law specializing in high net worth liquidations, insurance, banking matters, commercial injunctions and preemptive remedies, with leading cases before the High Court, Court of Appeal and Privy Council. She has extensive experience in corporate insolvency, joint ventures, securities and the structuring and restructuring of companies. She has a passion for public law and has appeared as a litigator in several widely publicized public law matters in Saint Lucia. She also enjoys trusts law and condominium law and has amassed a wealth of knowledge and experience in these areas. Renée presently sits as a member of the Public Service Commission of Saint Lucia an appointment made by the Governor General under the Constitution of Saint Lucia. She is the Chairperson of the Saint Lucia Legal Aid Authority, member of the Disciplinary Committee of the Saint Lucia Bar Association and a member of Bar Council of the Saint Lucia Bar Association. BusinessFocus Feb / Mar

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Practice Areas • Banking and Finance • Corporate and Commercial Law • Condominium Law • Construction Law • Conveyancing • Dispute Resolution and Litigation • Insolvency and Restructuring • Litigation

• Mortgages

• Public Law • Trusts Law

Education • PgDip (Law), Manchester Metropolitan University, 2002 • LLB (Hons), University of Buckingham, 2001

Admissions • The Honourable Society of Middle Temple, United Kingdom, 2002 • Saint Lucia, 2002 • Tortola, 2017


Making Hard Work A Habit

Making Hard Work A Habit Growing up, Renée St. Rose always questioned things, and often debated with those around her about why things were the way they were. She had a strong desire to fight for justice for all, to make what seemed wrong right again. At first, she wanted to be a doctor, but upon entering secondary school, she wasn’t too keen on the sciences. She decided to be a lawyer instead, to which her father, Lincoln St. Rose set her straight immediately by telling her that there were already too many lawyers around. He suggested to the youngster that she should instead focus on being a doctor. When Renée was 12, and after showing continued interest in the legal field, he encouraged and supported her to become that lawyer – which she eventually did. On the morning of her first day on the job at Fosters as a Junior Associate – December 1, 2003 – her boss, Peter Foster assigned her to work on an injunction. Before she knew it, it was 9:00 p.m. and she was still at the office working on that injunction. No matter what it took, she was determined to deliver top quality work. She came to understand that the working culture at Fosters included long and diligent hours and a tenacity to produce sterling results, which remains part of her work ethic after 15 years with the firm: an indefatigable drive to excel despite what seems like insurmountable odds. Over the 15 years she has spent at Fosters, Renée has found that the hard work and long hours she puts in are necessary to maintaining the firm’s high standard. Moreover, Peter keeps raising that standard higher, so there is no room for complacency. The vision to be the best and biggest firm was always made clear to Renée, including through continued modernization and a constant focus on changing for the better. She is also a consummate researcher who enjoys getting into the deep recesses of a case. She believes that this not only gives her the competitive edge in court but also helps in keeping true to her word of representing her client effectively.

Working at Fosters has made Renée strive to be great at everything she does by putting her all into it to ensure that it meets the standard consistently. She describes the support at Fosters as incredible with team members sharing each win and loss, which encourages her to do her best. Peter, she said, is a strong but level-headed team leader who inspires his team and offers sound advice when needed. “Peter is my mentor and has groomed me into what I am today,” Renée said. “He sets high standards, makes high demands and makes you want to strive for the best. Whenever you need guidance, confidence, and that push when preparing for a matter, or just getting through this practice, you can be guaranteed that it will be there.” Renée also highlighted the close bond she shares with Claire, noting that they seek each other’s counsel on both company and family matters. Together, the duo has been a formidable force for Fosters and their dynamic relationship brings that needed synergy that ensures a seamless operation. So much so that even Peter himself credits their hard work and tenacity as a crucial element to the firm’s growth! Renée’s overall goal as an attorney is to continue making a difference in people’s lives by seeking justice on their behalf and impacting her community in a positive way. She attributes this drive to her mother, Monica Jn. Baptiste and her grandfather, Bruce Williams. That is why she has thrown her support behind other professional pursuits, serving in key roles that have a crucial impact on the wider society. As for the future of Fosters, Renée envisions the firm continuing to make a positive impression on the clients its serves as it charts its way into a wider range of services. With the team at Fosters expected to grow to accommodate that additional work, she also understands the pivotal role she and her colleagues will need to play to ensure that the firm remains a household name in Saint Lucia and beyond. BusinessFocus

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FOSTERS FOSTERS Associates

SAHLEEM B.K. CHARLES

ANN-ALICIA N. FAGAN

LLB (Hons). L.E.C.

LLB (Hons). L.E.C.

Sahleem is an Associate at FOSTERS having joined the legal team in May 2014. Sahleem has amassed considerable experience in the areas of employment law, land law, debt collection, contract law, corporate and commercial litigation, conveyancing, wills and probate and alternate dispute resolution. Sahleem enjoys litigation and advocacy and has become an astute and vibrant litigator in the High Court and Court of Appeal.

Ann-Alicia is an Associate at FOSTERS, having joined the firm in January 2016. She has had successes in the interpretation of legislation before the Court, judicial review and injunction applications and has appeared in all levels of the Court within the island. She is an avid researcher and has been lauded for research undertaken on the 5th Edition of Tort Law by Professor Gilbert Kodilinye. She also assists the Legal Aid Board where she has been commended.

Sahleem is an elected member of the Bar Council of the Saint Lucia Bar Association and a member of the Saint Lucia Bar Association Publications Committee. He also assists the Saint Lucia Legal Aid Authority with pro bono matters for those who cannot afford the cost of litigation.

Her primary focus is in corporate and commercial law, debt collection, employment law, property law and family law.

When he’s not in the law books, Sahleem enjoys early morning runs on the beach, playing lawn tennis and caring for his many dogs.

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Ann-Alicia otherwise expresses interest in writing, film making and generally the Arts.


ASSOCIATES

PETER A. H. MARSHALL

ROWANA-KAY A. G. CAMPBELL

LLB (Hons). L.E.C.

LLB (Hons). L.E.C.

Peter A. H. Marshall is an Associate at FOSTERS where he enjoys a varied and vibrant practice spanning Commercial Law, Civil Litigation, Administrative Law, Conveyancing, Wills and Probate and Employment Law.

Rowana-Kay is an Associate at FOSTERS where she continues to garner substantial practice in litigation, family law, succession, corporate and commercial law and employment law. Rowana has appeared in all levels of the Courts on Island and has a passion for advocacy. She holds a Bachelor of Laws with First Class Honours and later graduated from The Norman Manley Law School in Jamaica.

He holds a Bachelor of Laws degree from the University of the West Indies, Mona Campus, and is a graduate of the Norman Manley Law School. Peter also has the distinction of being an Island Scholar for St. Vincent and the Grenadines. Peter has practiced in both Jamaica and Saint Lucia, appearing at every level of jurisprudence in both jurisdictions. When not engrossed in the practice of law, Peter enjoys playing and watching football and participating in outreach projects.

Rowana has a passion for advocacy having participated in moot court competitions in The United States of America and in England. She is a former Adjunct Tutor at the Faculty of Law at UWI in Jamaica where she tutored contract law, tort law and Public International Law. When not engaged in the law, Rowana enjoys fine dining and watching Basketball.

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The Staff at FOSTERS

From left; Cornelius Daniel, Tyler St. Brice-Cazaubon, Deborah Regis, Sara Honora, Nadeige Naitram, Keisha St. Brice, Isa Alexander, Lisa Joseph-Alfred and Marcus Joseph

THE STAFF AT FOSTERS FOSTERS is privileged to have some of the best, most loyal, dedicated and efficient staff any Law Firm could wish for. At FOSTERS, we engender and encourage a team spirit and lots of initiative. Mr. Cornelius Daniel is the longest serving member at FOSTERS. He started as a clerk even before our Peter I Foster, Head of Chambers started the Firm over 30 years ago. He worked with Peter’s father Kenneth Foster. Cornelius is the institutional memory of the Firm and is extremely loyal and effective in getting things done. Deborah is an Administrative Assistant and has been with the Firm for 13 years. She is the quiet, calm and efficient member of the team. Deborah is known for her reliability, astuteness and knowledge of litigation forms, rules and procedures. She is attached to the Litigation Department. Tyler is an Administrative Assistant and is totally dependable and efficient in the dispatch of her duties. She is the Personal Assistant for our Head of Chambers. She is also attached to the Commercial Department and her experience in this field is indispensable. Lisa is our very organised Administrative Assistant and is constantly learning. She recently attained her BSc in Management Studies from the University of the West Indies Open Campus whilst working with us full time. We congratulate her. She is attached the Litigation Department. Marcus is the most caring and jovial staff member and is one of our most dependable Administrative Assistants. He has amassed an immense knowledge of company and conveyancing matters and is attached to our Commercial Department. BusinessFocus Feb / Mar

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Sara is the quarter back, the midfielder of our Firm and is the communications link between the Lawyers and the Staff. She is the Firm’s Filing Clerk but this does not affect her taking on all other roles she finds necessary to ensure the staff and office function effectively. Her enthusiasm and follow through is so commendable. Keisha heads the Accounts Department. She does so with enthusiasm, a bright smile and lots of initiative. She gets things done and takes the worry away from the Partners.


Jimel has been with our Firm for 16 years and is loyal and dependable and always very keen to embrace new technology and modern practices to improve procedures within the Firm and in his role as Out-Door Clerk. Nadeige is the face of our Firm, always pleasant with a seeming permanent smile and efficient in the dispatch of her front office duties. Casshill is our newest member of staff and within weeks has shown so much promise that he has been promoted to an Administrative Assistant. Our other staff member, Nicole, who is straight from school and temporarily with us, is attached to the Accounts Department. Her future is bright, having won the prize for Literature at Sir Arthur Lewis Community College. Our staff are like Family and are able to mix effectively. The comradery between them is commendable and positive for the business through their professionalism and approach to their work.

J. E. Bergasse & Company Ltd

At FOSTERS, our theme is that you do the best you can, always strive to improve yourself to be better today than you were yesterday, so that even if you do not stay with us, through your experience with us, you would have grown to become more marketable in any endeavour you may follow. We thank our staff for their dedication continuously demonstrated over the years.

All All Construction Construction & & Renovation Renovation Works Works for for Commercial Commercial & & Residential Residential Properties. Properties.

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Completed projects • Babonneau Fire Station – NIPRO • Courts Mega Store and Servi tech – Unicomer • Greaham Louisy Renovations – Public Service –GOSL • St. Lucia Worker Credit Union • Union Agro-processing lab

R& F Construction Ltd. provides the Best quality construction and renovation works, employing the best workmen, skills, strategies and techniques for the job, at a competitive price. We specialize in residential and commercial building from design, execution, and maintenance to consultancy. We pride ourselves on our distinguishing reputation for integrity and accountability in the industry and thus maintaining such high standards is our focal drive in our continue growth and development.

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Tel: 758-452-0009/ 758-460-8282 / 758-714-7017 Fax: 758-452-0009 E-mail: r_fconstruction@hotmail.com Carielle, Castries , St. Lucia CP 5452, Castries, Saint Lucia BusinessFocus

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CLIENT TESTIMONIALS Client Testimonials

“Treasure Bay, L.L.C. is a casino and hospitality company with properties in the U.S. and Caribbean. FOSTERS has guided our company through complex matters, including transactional, real estate, labour and constitutional and administrative law as well as litigation over the past 15 years. Working with hundreds of attorneys over the years, I have found the professionalism within this firm to be top notch. Having the opportunity to spend months as a team preparing for and involved in litigation, I witnessed first-hand the organization and intense work ethic of the FOSTERS team. When you work with FOSTERS, you can count on a firm who is not just interested in collecting a fee, they take a vested interest in the success of your company and team. My calls are truly answered any time of the day or night, and I have grown to value key members of the team as more than just colleagues – they have become friends. Susan Varnes - President Treasure Bay, L.L.C.

“Peter I. Foster and his Team of lawyers at FOSTERS are truly professional and “results” oriented. Sunwing Travel Group/Blue Diamond Resorts have trusted FOSTERS for sound legal counsel over the years. We have the confidence and comfort that all matters are handled effectively and efficiently. Through excellent advice, communication and follow through, we continue to receive the quality of service we require. The Team at FOSTERS have consistently delivered from pre-construction into the operation and as a result, we continue to trust them with our legal requirements. Anderson Howard - Regional Director Eastern Caribbean Blue Diamond Resorts

“Peter Foster does not scare easily. That was my initial impression of him seemingly countless years ago, when he had barely gotten his practice underway and I was in desperate need of a lawyer to defend me in a libel suit brought by the nation’s most powerful, most feared complainant: the day’s government. Peter was not my first choice. Before reaching out to him I had sought assistance from the island’s more prominent legal eagles, all of whom, with excuses most inventive, had turned me down. Of course, they were never too busy to stand on the side of the big battalions. They soon learned, as I had, that the relative neophyte Peter Foster combined the fortitude of Goliath and the courage of David—not to say his focused astuteness. We won our case, and several others over the years brought by some who would deny me my newspaperman’s right to bring the truth to light. The precedent-setting Peter Foster and the FOSTERS team have successfully represented the STAR for close to 30 years, I’m happy to say, and not once have I had cause to reconsider my original assessment of talents!” Rick Wayne OBE - Publisher and Editor in Chief St Lucia STAR Newspaper BusinessFocus Feb / Mar

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Caribbean Alliance Insurance

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but had to ensure there was meaning to this ‘name change’, the re-branding needed to be tied to the mission and vision of the Firm. To achieve this goal, the Firm decided to engage the services of KMA Consulting Inc. to effect the Firm’s re-branding and to implement an internationally recognized auditable quality management system for legal practice management and client care that would provide the necessary administrative infrastructure and ensure consistency in the effective delivery of legal services.

Re-branding to FOSTERS

RE-BRANDING TO FOSTERS THE STRATEGY AND BENEFITS FOSTERS celebrated 30 years of existence on 01 August 2018. Our Head of Chambers, Peter I. Foster, celebrated 35 years of practice on 20 October 2018. Over this time, the vision for the Firm has constantly grown, to improve the legal services provided to clients and to endeavor to achieve every client’s ultimate satisfaction. Indeed, the FOSTERS Mission Statement is ‘to constantly provide premier Legal Services to achieve every client’s ultimate satisfaction’. After 30 years of operations and in a quest to always improve, and to be the ‘Firm of First Choice’, the Firm’s Partners decided to re-brand the Firm and to operate under the name ‘FOSTERS’. In so doing, they realized that they could not simply change the name, BusinessFocus Feb / Mar

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The Legal Practice Management System will be supported by a world-class cloud-based software programme to which the Firm will transition in the next two months. The Firm is currently undergoing training exercises with KMA Consulting, headed by Quality Management Specialist, Dr. Alison Gajadhar, who will provide the tools and support to effectively operate the Law Firm based on the internationally recognized Quality Management Standard for the legal industry. Dr. Gajadhar has vast experience in Standardization and Quality, having been involved in the national, regional and International Quality framework. As part of the ‘All Service Legal Practice’, FOSTERS, has partnered with Fosters Citizenship Corporation, Foster Capital Inc., and PIF Corporate Services Inc. to ensure a full range of services to clients. These associated companies are managed by Ms. Isa Alexander who has the added responsibility of developing these businesses, with FOSTERS underpinning as the experienced Law Firm. The strategy of the Firm in this regard is to ensure that the infrastructural network of the Firm, the platform upon which it is built, is in place for it to springboard from there, to become the regional Law Practice of choice. The Firm continuously embraces changes in technology and innovative ways to improve its efficiency in providing legal services. It recognizes the necessity of staff engagement and encourages its lawyers and administrative staff to continuously undertake learning and training. FOSTERS seeks to provide quality legal services to all clients regardless, without fear or favour, with honesty, competence and dedication, the foundation underpinning its operations. FOSTERS takes this opportunity to thank Business st Focus for deciding to feature FOSTERS in their 101 edition and wish them continued success in 2019 and in the years to come.


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BUSINESS FOCUS

OF TEACHING EXCELLENCE

The Montessori Centre - 30 Years of Teaching Excellence

The Montessori Centre For the past three decades, Myrtle John-Murray has been making a meaningful impact in children’s lives by transforming their young sparks of knowledge into great fires of success. Throughout her career as an educator, she has learned many lessons and taken huge risks to see her dreams become realities. John-Murray is Director of Wee Wisdom Montessori/The Montessori Centre. Her journey started when she was a teacher in the public education system many years ago. She soon realized she had a specialty, namely working with children. In 1981, she went to St. Maarten where she taught for four years at the only English-speaking school there which sought out English teachers from the Caribbean to create a curriculum to work with the children. After teaching there for a while, John-Murray felt she needed to move on. She went to New York and enrolled at New York University to study her passion; Early Childhood Education. She soon ended up being introduced to the Montessori method of teaching. “Within the first fifteen minutes of being there, I was convinced that was what I wanted to do. I was wowed by the philosophy of Montessori and how the children were able to operate and interact with each other.” BusinessFocus Feb / Mar

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John-Murray quickly forgot about New York University and enrolled in Malcolm King College in New York where she completed her two-year Montessori certificate programme. John-Murray felt compelled to introduce Montessori to Saint Lucia having always believed that when one goes overseas to learn, they should return and share that knowledge. She gathered as much information she could to start making her dream a reality. In January 1989, she got an opportunity to run a Montessori school which had 15 students and 2 assistants at the time. John-Murray purchased the property, changed it to Wee Wisdom Montessori and opened for business. Within a year, the number of students tripled. While looking for a larger building to meet growing enrollment demands, John-Murray found out about a building at Pavee. She instantly saw many possibilities, so she got a loan, bought the property and began transforming it. Two years later, two preschool classes began at the new building, later increasing to three. Parents soon wanted a toddler programme for younger children, a need that was met about two or three years later. As demands increased, the school eventually started a programme for babies which grew beyond expectations. The opportunity to open a branch in the north of the island soon presented itself.


In September 2000, The Montessori Centre at Rodney Heights opened with three classrooms: a toddler class, a preschool class, and an elementary class made up of children aged 5-7 years. Staff underwent intensive, continuous training to bring the teachers up to the standard and philosophy of the school. “With more staff came the need for more training, with some teachers travelling overseas to acquire the necessary additional skills,” John-Murray said. “Teachers also accompanied me overseas to major conferences. We visited Montessori schools and saw how they operated and tried to implement in our school some aspects of what we experienced there.” Today, the school’s total student population stands at 305 students. There are 45 staffers, 30 of whom are teachers. Seventy-five percent of the students are Saint Lucian, but students from 35 countries are enrolled there. The school’s curriculum is varied, but generally follows the national curriculum from which certain aspects are used and/or replaced with other components. For example, in the national curriculum, studies in tourism begin in either Grade 3 or 4. John-Murray believes students should get an appreciation for the subject earlier on. Agriculture, French, Spanish, Art and Music have also been added to the curriculum. For sports, students are involved in football, tennis, swimming, track and field, and other activities. There are also workshops and other activities where parents can come into the classroom to see what the children are learning. “Each year, we reflect and focus on what needs to be concentrated on going forward, including areas such as professional development and academic performance,” she said, responding to the school’s emphasis on maintaining high standards. “Once we see a weak link, we work on correcting it. We get resource people from overseas, if need be, to conduct workshops. We always try to remain on top.” BusinessFocus

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BUSINESS FOCUS

She credits her dedicated staff for working collectively to create a holistic learning environment that leaves an indelible positive influence on the students. The spinoffs, she admitted, last even after students leave the school. “It’s heartwarming whenever I see parents whom I would have taught now enrolling their children at The Montessori Centre,” she said, smiling. “It gives you a great feeling knowing that you have had an impact on them.” “I think I made the right decision because not many people would take the risks that I have taken in terms of developing the early childhood sector,” she said of her arduous journey. “It’s risky and when you take risks, you’re not sure whether things will work out. I took a risk and was successful. That’s why I always tell my staff that we have to continue being successful and not let our guard down.”

MARTINA ALEXANDER 27 YEARS

SAMANTHA ANTHONY 24 YEARS

“The experience here is wonderful and there’s always new things to learn. I’m qualified in Early Childhood Education and Montessori Infant Toddler training. By attending various workshops, the methods of teaching keep getting even better.

“It’s been a great experience here. I did a two-year course in Trinidad and I still keep learning new things. Thanks to Mrs. Murray, I’ve been able to learn so many things through the various workshops she has made possible for us to attend.

“Whenever I meet past students, there’s a beautiful feeling in just knowing that I would have played a part in that person’s life when they were a child. I meet them everywhere I go and some even work here with me now.”

“It’s a nice feeling whenever I see my past students enrolling their children here. Interestingly, a student whom I taught from the age of three months, is now an astronaut in England. So it’s been an amazing experience and I would advise parents to enroll their children here.”

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ANGEL CHARLES 23 YEARS “From the time I left secondary school, I have loved being around children, so I decided to get into teaching, joining the Wee Wisdom Montessori. I’ve enjoyed every bit of it; the experience here has been very good. I even got the opportunity to go to New York to pursue the Montessori course. “I also appreciate the great team work that exists at the school. It’s a great place to be and I don’t see myself working anywhere else. But even if I do move on, I will remain in the teaching field because I believe in giving back.”


GEORGIANA NESTOR 22 YEARS “Working here has been an overwhelming experience. I love Montessori, I am Montessori and I’m also a Montessori mom and grandmother. I learn a lot from the children, who are all unique and special. I really adore children and have three of my own. “I did the Montessori training in New York and that was a wonderful experience. The Montessori style of education is different from that of the traditional schools. We focus on the child’s individual needs, respect, and their ability to express themselves.”

ROBIN FAUSETTE 22 YEARS “I was originally trained as a traditional teacher but started working at The Montessori Centre when I came to Saint Lucia from Guyana. The experience has changed my whole outlook on teaching because I realized that the children learn best when they are involved in the activities and not just sitting looking at a chalkboard.

ALLISON GEORGE 21 YEARS “Working here is very fulfilling. It gives me joy whenever I see the children whom I would have taught are now all grown, productive citizens. Teaching has made me a more nurturing person as well.

“I had formal training in early Childhood Education and that has helped me to understand children even “I started with Wee Wisdom at Pavee better.” before leaving for the States to be trained as a Montessori teacher. We have grown tremendously over the years, thanks to Mrs. Murray and her team. She’s very encouraging and she allows you to contribute ideas.”

Wee Wisdom Montessori anniversary celebration takes place during the first week of July with a thanksgiving service followed by breakfast on July 4th. A walk down memory lane, picture and video displays, speeches, classroom set up with Montessori material etc. MICHELLE MURRAY 7 YEARS

TAMICA LAPORTE 5 MONTHS

“I started working here in the reception classroom right after I completed my undergraduate degree in Psychology at UWI. I love the experience because I got to interact with children who had special needs.

“My experience working here has been great, and I’m learning a lot. Other teachers also assist me in the process of learning the things I don’t know as yet. I really love the work environment here.

“That prompted me to further my studies and I eventually completed my Masters in Special Needs. Upon my return, I was made an assistant teacher in the preschool class before heading off to receive Montessori training. I love the hands-on approach that Montessori entails in teaching young children. You are able to reach every child.” Murray is a past student of The Montesori Centre

“I have also benefitted from workshops where I learned more about how a child bonds with people they feel comfortable with. I wanted to be a veterinarian. But just being with the children made me realize that caring for children is what I really love to do.” Laporte is a past student of The Montesori Centre.

A gala event on July 6th all past students teachers and parents are invited. Visit our instagram and facebook page for more details Rodney Heights, P.O. Box 2631, Castries Tel: (758) 452-8114 Fax: (758) 452-9409 weewisdomreunion wewwisdomgraduates

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MUST READS BUSINESS FOCUS

Volume 30

Striving in a Distracted World Striving in a Distracted World

By Lyndell Halliday BSc., MBA, CPA, CMA

“Success breeds complacency. Complacency breeds failure. Only the paranoid survive” - Andy Grove, former CEO Intel.

An energized Richard arrives extra early at work. Today, he is unusually pleased with himself as he has landed a major prospect and plans to dedicate the morning hours to writing a killer proposal for this new client. After pouring some coffee and exchanging some chit chat with co-workers, Richard sits down, powers up his laptop and dives into the task. Eleven minutes into his proposal, a work colleague calls with a question about an Excel function. Always willing to help Richard spends the next twelve minutes assisting his colleague with his simple spreadsheet task. Richard then attempts to refocus on his proposal but his mind wanders off. He wonders what he will do for lunch later. Eventually he is able to refocus and resumes work on the proposal. Fourteen minutes later, his mobile phone pings – it is a WhatsApp notification; he chuckles to himself at the funny meme on his phone and engages in a quick exchange of banter, while simultaneously scrolling through Facebook. Then Richard is back to work again. This is the typical work day of the modern knowledge worker and this is the subject of Cal Newports’ 2016 book – Deep Work: Rules for Focused Success in a Distracted World. Cal Newport is an associate professor of computer science at Georgetown University who has written extensively on the impact of technology on society. Deep Work is his sixth book. Social media, the internet, mobile phones, chatty workmates, open offices, mundane work tasks and more, all contribute to an epidemic of shallow work that has permeated our modern work culture. Newport defines shallow work as “non-cognitively demanding, logistical-style tasks, often performed while distracted.” A 2012 McKinsey study found that the average knowledge worker spent 60 percent of the workweek engaged in electronic communication and internet searching. The nature of shallow work is that it is insidious and self-perpetuating – as you increasingly capitulate to distraction and develop the habit of shallow work, the harder it becomes to perform deep work. You progressively lose your ability to concentrate, to contemplate and to ward off distraction. BusinessFocus Feb / Mar

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Newport bemoans the absence of deep work which he defines as “professional activities performed in a state of distraction-free concentration that push your cogitative capabilities to their limit. These efforts create new value, improve your skills and are hard to replicate.” Deep work is “the superpower of the 21st century” and it is particularly critical for striving in the new economy, in which automation and artificial intelligence threaten to displace a large proportion of the employed. Deep work consists of two core abilities: 1. The ability to quickly master hard things and 2. The ability to produce at an elite level, in terms of both quality and speed. According to Newport, the skill of deep work is rare; it has also become so increasingly valued, that developing and cultivating this skill will give you a distinct advantage in your career. The author has two stated objectives. Firstly, he wants to convince you that his deep work hypothesis is true, and secondly, he wants to teach you how to take advantage of this reality by training your brain and transforming your work habits to place deep work at the core of your professional life. In Part 1 of the book, Newport lays out a convincing case as to why deep work is critical. In addition to showing its value and scarcity, Newport makes the case that deep work is intrinsically motivating and rewarding. In Part 2, Newport goes on to demonstrate how to cultivate the habit of deep work. He warns that committing to deep work is not merely a matter of mustering enough motivation. It is a skill that needs to be trained, since the brain needs to be rewired in order to become skilled at resisting distracting stimuli. Newport offers practical techniques on how to go about this, such as the use of rituals and structures to help you commit to deep work. But just as important, he notes the importance of scheduled relaxation and rest. It would come as no surprise that, among other things, he is strongly against the use of social media of all kinds arguing that it adds little of value to work or even life and is in fact an addictive and distracting vice. Deep Work is a highly valuable read to knowledge workers in any sector. In implementing some of the suggestions, I became so much more aware of how often I myself was distracted. If there is any criticism of the book – it is that it could have been written in half the number of pages. But overall, this is a book that if taken seriously could transform your career and life. ¤ Lyndell Halliday is an avid reader, lifelong learner and award-winning business executive who has served in a range of leadership roles across the Caribbean. He is currently employed as the General Manager of Automotive Art (St Lucia) Ltd. Mr. Halliday has also lectured for several years in a range of courses at the Master of Business Administration level.


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Global Entrepreneurship Week (GEW) & Business Month By Stan Bishop

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Global Entrepreneurship Week (GEW) & Business Month ‘Business Month’ Focuses On Sustainability

‘Business Month’ Focuses On Sustainability Integrating sustainability into the business sphere was the underlying theme for the 2018 Saint Lucia Business Month which is now in its fourth year. The Department of Commerce, in partnership with affiliate agencies, spearheads the hosting of Saint Lucia Business Month each November, underscoring the need for cultivating a strong, sustainable entrepreneurial culture on the island. Themed “Sustainable Enterprises – People, Planet and Profit”, the month-long calendar of activities included workshop on solar and energy efficiency for greater profitability; appreciation and networking cocktail reception for vendors and micro-entrepreneurs; financial symposium; hosting of Global Entrepreneurship Week; enterprise sustainability forum; youth entrepreneurship symposium; private sector engagement strategy on climate change; Saint Lucia-Taiwan Partnership Trade Exhibition; among others. Deputy Permanent Secretary, Department of Commerce, Peggy-Ann Soudat, said the theme recognized the growing phenomenon for countries to proactively implement the 17 Sustainable Development Goals (SDGs), adding that SDGs 8, 9, 10, 12 and 17 were directly related to the Department and business community’s mandates. “Our goal is to convey to the business community the value and importance of practicing economic, social and environmental sustainability as well as incorporating the SDGs in their business models and decision-making processes,” she said at the November 1 official launch at Hewanorra House. The core objectives of this Business Month were: • Generating awareness of the functions of the Department of Commerce and affiliate agencies and their approaches at fostering and promoting enterprise sustainability; • Providing practical cases for micro-, small- and medium-sized enterprises which have successfully adopted sustainable practices, and celebrating those achievements; and • Generating fruitful discussion on the value of entrepreneurship while highlighting the relationship between entrepreneurship, sustainable development, and the SDGs.

Soudat urged the business community to become more sustainable in their business practices to meet the SDGs. She said integrating sustainability into business creates long-term value and fosters enterprise longevity. “Sustainability has become the new buzzword among companies as it’s seen as a key priority moving forward,” Soudat said. “Businesses have found that a beneficial impact on the planet can also have a positive financial impact.” Managing Director, Massy Dorville, said there’s a sustainability and success supermarket chain’s recent plastic bags.

Stores (Saint Lucia), Martin direct correlation between in business, referencing the decision to reduce single-use

“Our energy has always been to look after and care for the environment and we wanted to get that paradigm shift, something that would literally shake the minds of people so that we can see that this thing is real,” Dorville said. “We are going to look at Styrofoam and how we stream our waste so that less waste goes to our landfill, which is almost at its maximum.” In order for businesses to make the next step that will benefit everyone, he believes that collaboration is essential. “This has to become a top priority; it requires engagement among the business community, the government and other stakeholders,” he said. Deputy Chief Sustainable Development Officer in the Ministry of Sustainable Development, Dawn PierreNathoniel, said that while her Department does not often implement projects, it often acts as an enabler, mobilizer, facilitator and coordinator in areas of climate change, chemicals and hazardous waste management, biodiversity and biosafety, oceans, coastal zone, and protected areas management. “We have been working with many organizations in and out of government over the years in all of these areas and more,” she said. “Together, we are learning the true meaning of team work across sectors, levels and groupings, for we all need each other to build synergies, combine our capacities – that is, our manpower, skills and expertise – to optimize the effective and efficient use of our limited resources.” ¤

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Global Entrepreneurship Week (GEW) & Business Month

Youthful Business Booming with SALCC Idea Generation Competition Fourteen groups of students pitched their impressive business ideas to a panel of judges at the fourth annual Idea Generation Competition hosted by the Business Department of Sir Arthur Lewis Community College (SALCC) on November 13.

Youthful Business Booming with SALCC Idea Generation Competition

Fashioned after the American television show, “Shark Tank”, the competition allowed students from SALCC’s various divisions five minutes to pitch their projects, following which the judging panel engaged them in 2-minute question and answer segments. Judges were even treated to samplings of the food items. The competition, held at SALCC, was tough and featured a varied mix of projects: desk organizer, bamboo cups and bottles, fruit yogurt, fruit juice, fruit bread, electricallyheated Pyrex dish, organic pesticide, low-calorie ice cream for diabetics, hair products, sea moss drink, kinetic phone charger and shoe rehab and design. Students who placed first, second and third received cash prizes and trophies or medals, while everyone received certificates of participation. Amy Antoine, who owns Amy’s Local Curtain Rods, won this year’s competition. The seventeen-year-old, who attends Vieux Fort Comprehensive Secondary School’s A-Level Department, is studying Entrepreneurship, Sociology and Tourism. About five years ago, she started making wooden curtain rods out of necessity.

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“Initially, my father and I made them for our home,” she said. “At the time, we had no idea that it would develop into a business. One of our neighbours came home and saw them and got hers. Someone else saw hers and wanted theirs, and it eventually became a business.” Amy’s father, whose hobby is carpentry, cuts the curtain rods into shape, while she sands and adds the other finishing touches. Amy entered the competition to get exposure for her business idea and a glimpse of other business ideas. She ended up reaping top honours for her labour of love. “Winning the competition came as a total surprise to me. When I saw my colleague place second, I was very happy for her. I figured that even if I did not place, at least she did. But when I won, I was speechless,” she explained. Amy aims to become a businesswoman, expresses a deep interest in tourism field, and wants to develop something special to attract tourists visiting Saint Lucia. While the

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wooden curtain rod idea did not seem to be a great thing initially, she said she took it up because her parents have needed the extra money to help care for her and two other siblings. Which is why she encourages other youngsters to harness their entrepreneurial energies. “If you see an opportunity and it’s something you like to do, pursue it. Nobody wants to go into business if they do not enjoy what they are doing. Once you enjoy what you do and

you have the skills and see it evolving as a business, just go for it.” Ebifa Eugene, owner of E’Bamboo Creations, placed second with her array of bamboo cups and bottles. Like Amy, the seventeen-year-old attends VFCSS A-Level, studying the same courses. She began making the cups and bottles last October. She was inspired to create the products after realizing that there were many bamboo trees in her neighbourhood just going to waste. After doing some research, she decided on making bamboo bottles. “My products are eco-friendly. One of my bottles is for hot beverages while the other is for cold. Apart from their obvious uses, these bottles promote Saint Lucia as an eco-friendly destination,” she said. Ebifa said she was proud to showcase her products at the competition and, based on the positive feedback she received, she now has more motivation to continue her craft and also come up with other ideas. She, too, had some advice to budding young entrepreneurs. ¤

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Global Entrepreneurship Week (GEW) & Business Month

Startup Huddle St. Lucia Promotes Youth Entrepreneurship Unlocking the youth’s entrepreneurial spirit can reduce that demographics high unemployment, thereby slashing the social pressures impacting society. Even better, teaching them to turn cutting-edge ideas into practical inventions is even more sustainable.

Startup Huddle St. Lucia Promotes Youth Entrepreneurship

That was the underlying theme when Startup Huddle St. Lucia hosted two days of activities targeting the island’s youth. Themed “We Support Youth Unleashing Ideas”, the November 13-14 event featured successful entrepreneurs sharing business and motivational advice with schoolchildren. Secondary school students, mainly from Leon Hess Comprehensive Secondary, were among the audience on day two at Blue Coral Mall in Castries where they were schooled on how to ascend the business ladder successfully.

Joshua Esnard, inventor of The Cut Buddy

Johanan Dujon, Founder and Managing Director of Algas Organics, who started his company in 2014 after witnessing

the challenges that sargassum seaweed was posing to Saint Lucia’s coastline, was among the three featured speakers. “At 21 years old, I had this crazy idea: instead of spending limited resources to clean up seaweed and throw it away, which gives zero return on investment, why not create a model that keeps beaches clean by harvesting the seaweed, thereby creating employment for people, and processing that seaweed into world-class organic fertilizer,” he told the students. Dujon said the problems posed by sargassum seaweed has a ripple effect on the tourism sector and also fishermen who cannot go out to sea because of sargassum blocking their way. The seaweed problem, he added, will cripple the Caribbean economy if nothing is done about it. That’s why he decided to do something.

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Johanan Dujon, Founder and Managing Director of Algas Organics

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“We convert sargassum seaweed into Algas Total Plant Tonic, which is 15%-20% cheaper than the competition,” Dujon said. “It keeps beaches clean and allows us to create employment for young

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people in Dennery, Praslin, Micoud, Savannes Bay and Shanty Town.” Algas Organics now exports to four countries, its target market being farmers, gardeners and landscapers. The product promotes better root system as plants are better able to absorb water and nutrients from the soil. “Your ideas are not stupid,” Dujon encouraged the students. “If I can do it, anybody else can. But you need the platform and know that it’s okay to be different. So go out and try your crazy ideas.” Another featured speaker was Samuel Lubin, co-owner of KL Productions, a music company that provides live gospel music services. His company aims to promote gospel music that appeals to all age demographics. “I don’t do music just for the money,” he said. “If that were the case, I would have stopped doing music a long time ago. I do it because I think people deserve to listen to great gospel music.” Joshua Esnard, inventor of The Cut Buddy, a hair grooming tool, who appeared on American television show, Shark Tank, was the final speaker on the day. He explained how he was able to bring his product to market fifteen years after he first conceptualized it. His invention grossed more than US$2 million in sales in the first three years of operation and is now featured in Walmart stores across the United States, where he now resides. After being featured in Forbes, GQ, and Black Enterprise, Esnard landed a deal with Daymond John on Shark Tank. He is now a highly-sought-after entrepreneurial, business and motivational speaker and consultant. Despite the success he’s had, Esnard cautioned students against putting all their eggs in one basket. “I’m a fan of having an insurance plan as a backup,” he said. “When I started The Cut Buddy, I still had a full-time job while I was pursuing my degrees. NFL and NBA players often get hurt and lose their contracts and have no (educational experience) to fall back on. So I’m all for getting educated and having a job so that you have some source of income to fund your passion.” The OECS Commission, Startup Huddle St. Lucia, Algas Organics and Esnard are partnering to organize “The Next Big Inventor” competition, a pilot project for Leon Hess Comprehensive Secondary School, the aim being to

empower students to become entrepreneurs. “We’re going to challenge the students to come up with a problem and solve that problem,” Esnard said. “This year, we’ll focus on sargassum, so if they can come up with ideas to make a lotion from it or build bricks from it or turn it into fuel, that would be great. We will mentor them on how to start a business as well as getting internships. We’ll help them become the next big inventors.” While Saint Lucia is rich in talent, Esnard said the island is not being recognized for it, due in part to a scarcity of programmes like the Startup Huddle. “This is a pivotal point when the world will start to respect us,” he said. Michelle Samuel, Local Head Organizer, Startup Huddle St. Lucia, said her organization supports youth unleashing ideas. “If you want to do something but don’t have the support to do it, we’re here for you,” she told the students. “If you have an idea or project or invention you’re working on, now is the time to do something about it. Too often I’ve heard people say there’s nothing out there. We’re saying that is not true -- we’re just not looking.” Startup Huddle is a free, monthly programme designed to educate, engage and connect entrepreneurs. Once monthly, entrepreneurs meet to pitch their startup, reveal challenges and crowd-source solutions. ¤

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Global Entrepreneurship Week (GEW) & Business Month

Chamber of Commerce, LUCELEC Explore National Energy Transition Strategy • Solar PV: 17 megawatts (MW) by 2025 (between 2% and 35% distributed ownership, in addition to 3 MW at La Tourney, Vieux Fort.

Chamber of Commerce, LUCELEC Explore National Energy Transition Strategy

• Wind: 18 MW total, starting with 12 MW utility-scale project. • Battery Energy Storage: 14 megawatt hours (MWh) in the first five years, up to 27 MWh by 2025. • Energy Efficiency Programme: Lighting, refrigeration, airconditioning, water heating), saving up to 11% of annual sales by 2024. • Existing diesel generators continue to play a role to meet reserve requirements and maintain system flexibility and reliability.

As part of efforts to reduce the island’s dependence on fossil fuel, the Government of Saint Lucia has set a target of 35% dependence on renewable energy by 2025 and 50% by 2030. This, despite Saint Lucia’s contribution to global emissions being 0.0015%. This goal is expected to be achieved via a mix of solar, geothermal and wind energies as part of government’s National Energy Transition Strategy (NETS). This approach achieves two broader objectives: reducing dependency on rising fuel costs, and fulfilling the island’s commitment to reducing its carbon footprint, which forms the basis of the Paris Agreement on climate change. The NETS was signed in January 2016, with then Minister for Sustainable Development, Energy, Science and Technology, Dr. James Fletcher, and Managing Director of Saint Lucia Electricity Services (LUCELEC), Trevor Louisy, expressing their commitment to providing reliable energy to Saint Lucians. The benefits of the NETS were the focus of a luncheon held at Coco Palm Hotel on November 14, organized by the St. Lucia Chamber of Commerce, Industry & Agriculture, and LUCELEC. Benise Joseph, Energy Officer, Renewable Division, Department of Infrastructure, Ports and Energy, presented scenarios considered in the NETS to members, showing how each can impact the overall economy.

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LUCELEC is among the most reliable utilities in the region. The company has exclusivity for the generation of electricity using fossil fuel, while other forms of generating electricity is open to the market. In August 2018, LUCELEC officially launched its 3 MW solar farm at La Tourney, Vieux Fort. Trevor Louisy, Managing Director, LUCELEC, said the company serves 66,619 customers and has 270 employees and 150 regular contractors, and will continue to make its contribution towards achieving the benchmarks set out in the NETS. In 2017, LUCELEC sold 360 million kWh of electricity, consuming 20.49 million imperial gallons of fuel. The company has spent nearly $1.1 billion locally over the last five years, including in taxes, salaries and benefits and procurements. “If all goes well, we think that by 2025, or thereabouts, is when LUCELEC will perhaps be able to purchase energy from the geothermal plant or geothermal resource,” Louisy said. “Geothermal energy, in particular, will allow us to more quickly replace the diesel plant, resulting in a significant reduction in the amount of fuel that we will have to use. I think one of the areas government is most interested in is the impact this will have on the foreign exchange drain that’s presently taking place because of fuel imports.”

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The Strategy recommends specific projects to improve Saint Lucia’s electricity sector that would benefit consumers, including lower costs for electricity. To achieve these benefits, Joseph said the island’s optimal energy mix includes: BusinessFocus Feb / Mar

• Geothermal: 30 MW should be pursued if secured at power purchase agreement (PPA) price below EC$0.38/ kWh.

Louisy said the transition from fossil fuel-based electricity systems has begun and must be planned and managed to avoid chaos. Ultimately, he said, it will deliver three critical outcomes for customers, the utility and the country: energy security, reliability and affordability.

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IICA Shares Business Opportunities With Private Agri-Food Sector Reducing impediments to trade remains top priority as the Caribbean strives to maintain current markets and find new ones for its vast array of goods and services. The Inter-American Institute for Cooperation on Agriculture (IICA) facilitates that process, encouraging, promoting and providing technical support to member states working to achieve agricultural development and rural well-being.

IICA Shares Business Opportunities With Private Agri-Food Sector

On November 15, the Saint Lucia Chamber of Commerce, Industry and Agriculture and IICA hosted a forum to explore business and trading opportunities for the region’s agri-food private sector. Held at Union Orchid Gardens, the forum attracted stakeholders who shared challenges they face seeking exposure for their goods and services. The forum highlighted marketing opportunities within the European Union (EU) through the Economic Partnership Agreement (EPA) and the Caribbean, and focused on issues that impede trade, including alleviation of non-tariff measures and identifying ways of enhancing regional transportation logistics. The EPA creates a free trade area between the EU and the African, Caribbean and Pacific Group of States (ACP), a response to continuing criticism that non-reciprocal and discriminating preferential trade agreements offered by the EU are incompatible with WTO rules. Historically, the Caribbean shares a good relationship with the EU, starting with the first Lomé Convention which came into force in April 1976 designed to provide a new framework of cooperation between the then European Economic Community (EEC) and ACP countries. It provided for most ACP agricultural and mineral exports to enter the EEC dutyfree. That Convention was renegotiated and renewed thrice between 1981 and 1989. However, the emergence of the single European market in late 1992 affected ACP preferential access to EU markets, particularly Caribbean smallholder banana farmers who argued for continuation of preferential access to traditional markets, notably the UK, fearing that otherwise the EU would be flooded with cheap Central American bananas. Ronald Ramjattan, Managing Director, Baron Foods Ltd., said that while the Caribbean Single Market & Economy (CSME) espouses free circulation of goods that meet acceptable standards, bureaucratic hurdles remain. “Within the OECS, it’s working fine; however, within the wider CARICOM, it’s not,” Ramjattan said. Ramjattan said that despite his quality standards superseding those of many Trinidadian companies, he faces fierce

opposition to his products penetrating that market, adding that the private sector needs a strong voice at COTED (Council for Trade and Economic Development) meetings. Honey producer, Eldon Serieux, said attempts to penetrate the Trinidadian market have been unsuccessful. He hopes Trinidad delivers on its promise made in September 2018 to remove honey importation restrictions. The non-conformity of Trinidad and Tobago’s legislation governing the importation of honey has been a longstanding issue raised even at the 36th COTED meeting in 2013. Diana Francis, IICA International Specialist – Policy and Regional Programming/IICA Caribbean Region, said the required political will and the private sector becoming an active partner with policymakers are essential steps to finding solutions. “That’s the role of the private sector, which is accustomed to getting things done at a faster pace than the public sector,” she said. “The private sector may now need to start taking the lead rather than being the follower.” She said that while policymakers often introduce measures to protect a country’s agricultural health and consumer safety, measures can sometimes be abused to accommodate protectionism. Meanwhile, regional transportation continues to be a hindrance for exporters, with stakeholders lamenting high air travel costs. They suggested that a reliable inter-island ferry service, which has been mooted for many years, become a reality to reduce freight costs, thereby reducing the cost of goods to the consumer. BusinessFocus

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Creating Linkages Between Sports & National Global Entrepreneurship Development

Week (GEW) & Business Month

Creating Linkages Between Sports & National Development Dr. Ernest Hilaire Explains The Challenges and Solutions at SALCC’s Illumination Lecture Series If Saint Lucia is to make serious gains from its sporting potential, a major shift in how sports is viewed as a revenue generator and cure to many social ills needs to be adopted. Until then, the island’s sporting prowess will continue to lag behind regional partners despite major successes from Saint Lucian athletes from time to time. That was the general sentiment put forward by Saint Lucia’s former Permanent Secretary in the Department of Youth and Sports, Dr. Ernest Hilaire, as he delivered his speech at SALCC’s Illumination Lecture Series on November 15. The theme of Dr. Hilaire’s presentation – “Redefining The Boundaries Of National Development – Bringing In Sports As An Essential Element” – focused on both the lapses and possibilities that exist in Saint Lucia’s sporting programmes. Dr. Hilaire, who became Permanent Secretary in the Department of Youth and Sports in 1997, said that two decades ago sports in Saint Lucia was severely underdeveloped compared to other Caribbean islands. In the late 1990s, an intense focus on sports in Saint Lucia began with the creation of the Department of Youth and Sports with Dr. Hilaire becoming its first Permanent Secretary. “We set about reorganizing the school sports programme,” Dr. Hilaire said. “But the biggest issue is that we did not – and I think we still do not – have a sporting culture in Saint Lucia.” After the major transition from an agricultural economy to tourism began two decades ago to meet developmental needs, the latter has been deemed inadequate and too risky to cover all the nation’s expenses. Dr. Hilaire believes that sports and the creative sectors can fill that void if only the necessary attention and investments become priorities. Youths form Saint Lucia’s largest population with their most popular activity being sports. However, Dr. Hilaire contends that sports has remained the most under-supported activity. By not focusing on sports, he believes that all the economic and social development possibilities that exist in that global multi-billion-dollar sector are lost. The cure to correcting this phenomenon: place more emphasis on youth and sports. “By not investing in youth and sports, it means that the greatest reservoir of skills and talents is being wasted,” he said. “Youths face the high unemployment and vulnerabilities and are the highest deviants, yet their skills and talents in sports are not seen as an avenue for investment. If we say that BusinessFocus Feb / Mar

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development implies the qualitative improvement in the lives of the people of the nation, there must be an imperative for the inclusion of sports in national development.” Dr. Hilaire said benefits of sports include good physical health that leads to savings in healthcare costs, allowing athletes to gain academic scholarships, reducing crime, building cohesion Dr. Ernest Hilaire among communities, creating avenues to succeed, and showcasing a positive image for the country. By having a sports economy, other areas of development stand to benefit: more people employed in sales and marketing, event planners, coaches, physiotherapists, trainers, stadium staff, administrators, entertainment; building recreational facilities; boarding and lodging, security, restaurants. That’s why he believes that sports should be treated like a commodity to be produced, marketed and sold to the world. He added that a deliberate and conscious goal must be to produce sportspeople, market them and sell their services overseas. He noted that a sports economy must be built on a solid sports development apparatus but a major priority should first be to finance sports. “Essentially, what we need to do is to create a sports economy in Saint Lucia, that we build an entire set of economic activities around sports,” he explained. “If we can do that, it can directly affect growth and development.” Physical education in schools should be enhanced via better school sports programmes, community sports clubs, coaching development programmes, and an elite athlete programme, Dr. Hilaire told the audience. He cited Levern Spencer, Kimani Melius and Julien Alfred as being among the best in the world in their respective sports, adding that the most viable sporting disciplines for Saint Lucia for which Saint Lucia is most competitive on the global scale are cricket, track and field, netball and football.

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Saint Lucia On Track to Meet Renewable Energy Targets Energy Minister Outlines Steps Towards Achieving That Goal at Energy Awareness Fair Soufriere to determine the geothermal energy capacity that exists.

Saint Lucia On Track to Meet Renewable Energy Targets

King said that while generating energy via photovoltaic means is a costly exercise, the necessary legislation which is now under review, with the support of the World Bank, would make it possible, through the regulatory commission, to regulate the purchasing and selling of power. He said more private sector companies need to embrace the move towards renewable energy, singling out LUCELEC, which in August 2018 officially launched its 3 MW solar farm at La Tourney, Vieux Fort.

Having set ambitious targets towards reducing its heavy dependence on fossil fuel, Saint Lucia is now working assiduously to ensure that those targets are attainable. By 2025, the island hopes that renewable energy would contribute 35% of its energy needs, with a 50% threshold by 2030. Minister for Energy, Stephenson King, says that in order to meet those targets it is important that citizens see the potential renewable energy presents, including reduced costs for energy. “It is very important that events such as the Energy Fair are held because it is only through sensitization that people can really buy into what we’re trying to do,” he explained. King spoke to Business Focus Magazine at an energy fair hosted by his ministry at Derek Walcott Square on November 17. His ministry recently acquired three electric-powered vehicles and hopes to install charging ports at the ministry to power them. He said his ministry is also considering the establishment of a photovoltaic farm to install solar panels that will feed into the charging ports to energize the vehicles and, hopefully, transform the current fleet of vehicles which use fossil fuels. A few months ago, the developer, with whom advanced negotiations were ongoing to set up a wind farm in Saint Lucia, died. King said LUCELEC is now engaged with that developer’s company to see how they can either exit or recommence the project. Otherwise, alternative potential investors will be sought. Government is also pursuing geothermal energy and is working with the World Bank to conclude the drafting of the agreement that would allow the venture to proceed. By early 2019, pinhole drilling is expected to begin in Saltibus, Fond St. Jacques and

Among the companies featured at the energy fair were Solar Dynamics, Solar Connections, Courts (St. Lucia), the National Utilities Regulatory Commission (NURC), and Saint Lucia Bureau of Standards (SLBS), all of whom displayed products and literature that promote energy efficiency. On display were various energy-efficient items, such as LED bulbs, solar water heaters, auto parts, and an electric-powered car. Patrons were also briefed by the various participants on what they can do to reduce their carbon footprint. In 2018, the Department of Energy embarked on an island-wide awareness campaign to sensitize citizens about government’s plans for reducing its dependence on fossil fuel. That campaign included public service announcements (PSAs) via the media and town hall meetings that fielded critical feedback. With Saint Lucia increasingly attracting foreign direct investment (FDI), the island will undoubtedly be forced to supply additional energy output. That is why the St. Lucia Electricity Services (LUCELEC) has increased its electricity-generating portfolio to include solar energy. According to company statistics, in 2017, LUCELEC sold 360 million kWh of electricity, consuming 20.49 million imperial gallons of fuel. The company has expressed its intention to pursue other forms of energy sources to reduce its dependence on fossil fuel. Despite these efforts being made to reduce the island’s carbon footprint, is Saint Lucia likely to achieve the renewable energy benchmarks set for 2025 and 2030? King believes those projections are within reach. “We are certainly pursuing it,” King said. “I don’t want to call it a tall order, but it’s a challenging one which I think we can attain.” ¤

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Global Entrepreneurship Week (GEW) & Business Month

Saint Lucia-Taiwan Trade Show Continues to Impress As Saint Lucian manufacturers and service providers continue to remain competitive and penetrate new markets, both domestic and external, they are being reminded of the need for employing high quality standards and meeting market demand. For the past eleven years, Taiwan has been a formidable partner in creating greater awareness for Saint Lucian businesses. Through the annual Saint Lucia-Taiwan Partnership Trade Show that began here in 2008, many Saint Lucian manufacturers and service providers have had their goods and services showcased side by side with those of their Taiwanese counterparts.

Saint Lucia-Taiwan Trade Show Continues to Impress

The 11th Saint Lucia-Taiwan Governor General Neville Cenac and Lady Cenac, tour the Trade Show with Partnership Trade Show, held at Taiwanese Ambassador Douglas Shen Golden Palm Events Centre at Rodney Heights from November 23-25, was no different. In Creations, Meme Bete, among others, and featured chocolates, fact, organizers and participants admitted that they continue to rums, teas, soaps, artwork, fashion, breads, to name a few. benefit from the growing networking and sales opportunities Peggy-Ann Soudatt, Acting Permanent Secretary, Department the event affords them. of Commerce, International Trade, Investment, Enterprise The trade show is the premier activity on the Department of Development and Consumer Affairs, said the businesses Commerce’s calendar and the Taiwanese have come in for represented at last year’s event are among the crème de la high praise for remaining resolute in their commitment to the crème, noting that the opportunities available to them were quality and sustenance of the event. The event is an ongoing limitless. partnership between Taiwanese and Saint Lucian officials who “Trade shows offer colossal opportunities for establishing plan and execute its various components, including training global and domestic contacts, evaluating product and service participants on best practices. export suitability, opportunities to showcase products and Forty-four micro and small Saint Lucian enterprises – nine of services to potential suppliers, in-country distributors and them first-time entrants -- and six Taiwanese enterprises were customers, prospects for an investor to follow up and maintain showcased at the eleventh edition of the trade show. The new and existing needs,” she explained. displays were wide-ranging: servicing and merchandising, arts Soudatt said a more focused approach was taken to the and entertainment, fashion, food and beverage, chemical and business-to-business (B2B) sessions in 2018. A key feature textiles. of the trade show, the B2Bs offer participants a marketing The six Taiwanese companies showcased solar panel stations, and information platform for establishing and enhancing solar applications, e-books, internet equipment, ice machines, the network structure that enables firms to grow locally and office chairs. Saint Lucian businesses on show included internationally. She implored participants to explore possible Caribbean Grains Ltd, St. Lucia Distillers Ltd, Natmed, Christy collaboration, an essential tool for small businesses. These connections, she noted, are key to growing their businesses. BusinessFocus Feb / Mar

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Taiwan’s Ambassador to Saint Lucia, Douglas Shen, said the trade show has outgrown the original expectation, that of creating a platform for Saint Lucian and Taiwanese businesses to be highlighted. Taiwan, he said, is known globally for its strong, dynamic and competitive small- and medium-sized enterprises which contribute significantly to Taiwan’s economic development. The trade show, he said, creates the space for participants from both countries to capitalize on potential synergies. “I hope that Saint Lucian businesses and their Taiwanese counterparts will interact with each other to see what mutual benefit they can bring about,” Ambassador Shen said. Noting that entrepreneurs are a driving force of social development, Ambassador Shen presented a $5,000 to the Mongouge Adult Day Care Centre. The funds will go towards assisting the vulnerable in that community. Bradly Felix, Minister for Commerce, International Trade, Investment, Enterprise Development and Consumer Affairs, believes the exhibition is fertile ground for Saint Lucians to see firsthand the extent of the “Made in Saint Lucia” brand. He said such pride and success can only get better through consistently aiming higher. “The current pattern of international trade for Saint Lucia is one which reveals a large and growing trade deficit,” he said. “This situation suggests that we need to increase the level of domestic production in the goods that are locally demanded as well as our level of exports.” Nevertheless, the minister said products can only gain access to foreign markets if they are competitive: being world-class in quality and offered at competitive prices.

Felix said determining possible areas for investment in Saint Lucia to boost domestic production and increase the quality of local products for exports must be a focused approach. Moreover, he believes that the Saint Lucia/Taiwan development partnership allows for exploring possibilities for doing more business together, including producing here in Saint Lucia some of the Taiwanese products on display. “This is one of the angles I believe from which the private sector should be viewing this exhibition in terms of the potential that it brings for joint venture initiatives for parties from both sides of this partnership,” Felix said. First-time exhibitor, Marvin Joseph, is owner of Lucian Child, a company which manufactures natural soaps, skin creams, and body scrubs from locally-grown raw materials, including banana, cinnamon, neem, ginger, glory cedar, coffee, and coconut. He explained the positive impact that participating in the trade show has had on his three-year-old business. “We’re excited about participating in the trade show because we are now getting more eyes on the products,” Joseph said. “More people are becoming familiar with our products. However, we want to explore exporting our products not only to other Caribbean countries but also internationally.” Weeks before last year’s trade show, a group of Taiwanese investors visited Saint Lucia to share information, ideas, advice and best practices to position Saint Lucia as a more attractive destination to do business, one of the many positive spinoffs organizers of the trade show had originally hoped for. ¤

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TOURISM FOCUS

SLTA Presents Key Market Updates

SLTA PRESENTS KEY MARKET UPDATES By Stan Bishop

Increasing Saint Lucia’s stake in the global tourism market by capitalizing on the island’s beauty and other strengths continues to be at the core of the island’s main marketing entity, the Saint Lucia Tourism Authority (SLTA). With global competition in tourism increasing by leaps and bounds, Saint Lucia seems intent on maintaining its presence in that market. Doing so, however, requires a massive effort by many players whose job is to market Saint Lucia as the perfect destination of choice for travelers. This means going beyond simply catering to tourists’ need for sun, sea and sand. It means giving them an experience that keeps them coming back and bragging to their friends and family. During a November 28 meeting hosted by the SLTA at Bay Gardens Hotel, the heads of all key markets (U.S., Canada, UK, French Antilles, France, Germany and the Caribbean) gave updates on the plans and programmes being undertaken to lure visitors to Saint Lucia’s shores.

United States

For starters, the U.S. market – Saint Lucia’s largest tourist market -- has been deemed very buoyant as consumer spending is up. Intense competition among the airlines emanating from that market has resulted in decreased airfare, except for Saint Lucia, which has some of the highest airfare costs. “Airfare to Saint Lucia is too high and this is one of our biggest challenges,” said Kelly Fontenelle, who is responsible for the U.S. market promotions. “We’ve spoken to the airlines; however, their load is sometimes 80%, so they will not do air credits because passengers are still buying and we do not have enough airlift.” Fontenelle said arrivals from the U.S. have been strong, especially for the first few months of 2018, with a decrease in October. Top producing U.S. states for tourists coming to Saint Lucia are New York, Florida, New Jersey, Texas, Pennsylvania, Georgia, California, Massachusetts, North Carolina, and Virginia. Over 11,245 travel agents have enrolled in the SLEx (Saint Lucia Experts) programme, with 1,200 following on social media. A monthly newsletter targeting 13,000 travel agents and monthly webinars attracting an average 100 people are among the U.S. Travel Agent Programme’s portfolio. BusinessFocus Feb / Mar

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Tiffany Howard Acting Chief Executive Officer of the SLTA The marketing team also collaborated with international journalists and bloggers to create greater buzz for the destination. Other promotions, such as website takeovers, short videos and advertising on television, in newspapers and on billboards in strategic areas were also used to increase destination awareness.

Europe

Patricia Charlery-Leon, Director of Marketing (U.K. and Ireland), said that since the referendum on Brexit was held in the UK in June 2016, the value of the British pound has fallen by 19%, making holidays more expensive for travelers. Nevertheless, the number of Britons taking a holiday is stable and remains at 86% with the percentage of them taking foreign holidays increasing over the last year by 3% (from 57% to 60%). Sales activities for the past six months in the UK market included SLTA Spring Roadshows, Tour Operator Training, Sales Calls, Tour Operator Trade Evenings, and CTO Roadshows. Newspaper, billboards, branded cars and digital marketing strategies have also been adopted to create awareness for the destination. Special projects included the publishing of a children’s novel, “The Secret Treasures of Saint Lucia”, penned by children’s author, Sara Grant, in collaboration with Scholastic and Virgin Airways. Over 10,000 copies of the book were printed and will be available across the UK in V-Room stores and onboard. Another special project is a new ITV series that features television chef, Ainsley Harriott, in a one-hour episode set in Saint Lucia as he cooks up some mouthwatering Caribbean recipes and a book of recipes is expected to follow. “For the next six months, we have some big campaigns coming up,” Charlery-Leon said. “January is a really big booking period for the UK because a number of operators get as much as 45% of their business booked in January and February.” With the average cost of a UK wedding party being £27,000, Charlery-Leon said Saint Lucia stands to benefit immensely from that market.


Arrivals from the French market increased by 31% in July 2018 over the previous year and 75% in August over the previous year. Stable and increased trans-Atlantic flights all-year-round continue to be a challenge. However, some new additional flights into Saint Lucia are expected to realize increased arrivals from that market. For the German market, the marketing team has been interfacing with tour operators and travel agencies, including via webinars, breakfast seminars and trade shows, with additional marketing done via consumer articles in magazines, and print advertising in combination with editorial coverage in German publications.

Canada

The number of Canadian tourists visiting Saint Lucia as at the time of the SLTA presentation had declined by 6.9% (or 2,346 passengers), reflected in the loss of a weekly flight from WestJet the destination had in 2017. The marketing team has participated in various sales calls, trade expos and road shows and held vacation travel launches in Canada to promote Saint Lucia and additional flights from Canada are expected to increase the number of tourists from that country experiencing a Saint Lucian vacation.

The Caribbean

Stayover arrivals from Caribbean countries to Saint Lucia for September 2018 increased by 8.8% over the previous year, with increases from most of the English-speaking Caribbean, including Trinidad and Tobago, Barbados and Dominica. The length of stay for visitors from the Caribbean increased from 6.6 days to 7.6 days and bed nights increased by 28%. However, the high cost of regional travel continues to be a major challenge for regional travelers who have the option of traveling to North America and Europe at a cheaper cost than what obtains in the Caribbean.

Closing Remarks

President of the Saint Lucia Hotel & Tourism Association (SLHTA), Karolin Troubetzkoy, said that lowering the high airfare costs for the destination remains a priority. While it has been reported that Saint Lucia’s room stock stands at 4,500, she said that adding the

Karolin Troubetzkoy President of the Saint Lucia Hotel & Tourism Association (SLHTA) non-traditional accommodations sector to that sum results in nearly 6,000 rooms. “One of the main concerns we have is the issue of the airlines servicing Saint Lucia and the (price of) airfare. So, really, when we look at our 6,000 rooms, we are not just competing for the stayover visitors, but also the airline seats. We do not have enough airlift to service us for the whole year,” Troubetzkoy explained. Troubetzkoy encouraged industry stakeholders to provide regular information on how they are performing to the SLTA. This includes sharing bookings and occupancy forecasts so that the SLTA can have accurate, up-to-date information in its database. She also noted that small hotels are not getting adequate visibility when compared to the large hotels, adding that the SLHTA plans to work towards finding ways to help small hotels become more visible in the market and help them take bookings more effectively. Troubetzkoy also noted that Saint Lucia’s image as a tourism destination must dovetail with the positive messages being used to advertise the island. She noted that more effort needs to be made to address the crime situation as well as ensuring that what visitors were promised is what they get. Meanwhile, Acting Chief Executive Officer of the SLTA, Tiffany Howard, said the SLTA will continue its promotions in target markets, especially via social media, to ensure that Saint Lucia remains a dominant destination. She also encouraged stakeholders to share with the SLTA any idea that can support that drive. “At any given time, we are working on countless initiatives at the SLTA,” Howard said. “Our doors are always open, so whenever you want to engage us on something you think we should look at, we’re open for that conversation.” ¤

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TOURISM FOCUS

Saint Lucia Tourism Arrivals Increase by 10.2%, Setting New Record

Saint Lucia Tourism Arrivals Increase by 10.2%, Setting New Record Figures released by the Saint Lucia Tourism Authority (SLTA) on January 17 indicate that Saint Lucia recorded a 10.2% in arrivals last year compared to the previous year. With a total of 1,218,682 visitors recorded between January and December last year, the new record eclipses that was set in 2017 when 1,105,541 people visited Saint Lucia. Visitors via cruise ships went up by 13.6%, while those arriving by yacht increased by 26.7%, and stay-overs up by 2.2%. There were also significant increases in the major source markets in terms of stay-overs. The United States increased by 4.1%, the United Kingdom by 4.9%, and the French market by 17.3%. In the Caribbean markets, there was a 1.2% increase in stay-overs from Trinidad and Tobago and Barbados 5%. However, there was a 5.6% decline in the Canadian market due to the loss of nearly 2,000 seats for the Canada/Saint Lucia route, including a reduction in flights via WestJet. SLTA’s Chief Communications Officer, Clinton Reynolds, said the SLTA is elated about the latest tourism figures, attributing these achievements partly to the Authority’s aggressive marketing campaign. Since becoming an Authority, he said, SLTA has focused solely on marketing, working with agencies across the world to ensure that Saint Lucia remains top of mind in the main source markets. “We have been sharing information about the destination, such as reasons why people should visit the island and really enjoy an experiential vacation while they’re in Saint Lucia,” Reynolds told Business Focus Magazine. “We spare no effort in going through a scientific process of measuring what we do, how we spend our limited marketing funds to ensure we get the biggest bang for our buck.”

While increased visitor arrivals can be a positive indicator for growth, the question of corresponding increased visitor spend usually follows. However, Reynolds said such data will be analyzed and disclosed at a later date. The SLTA, he said, is cognizant of shortfalls in some areas and hopes to address these by focusing greater attention and marketing efforts. Saint Lucia, he said, benefitted immensely during the past year because people who would have traveled to Dominica and other Caribbean islands would have been rerouted to Saint Lucia after Hurricane Maria struck in late 2017. Reynolds said the SLTA’s social media campaign will be ramped up, adding that some marketing campaigns will be unveiled shortly. The SLTA now has 40,000+ followers on Instagram, he noted. Saint Lucia is also looking to capitalize on the England tour of the West Indies from January to March since English cricket fans tend to follow their team in large numbers to watch the matches firsthand. The teams will play three Test matches, five ODIs and three T20Is in various territories, including Saint Lucia. In December, Saint Lucia was named the 2018 World’s leading Honeymoon Destination at the World Travel Awards Grand Final in Lisbon, Portugal. It was the island’s tenth win but the first since 2010. In fact, Saint Lucia holds the record for winning the award the most, with Mauritius close behind with four wins. “I want to thank the officers of the SLTA, our partners in the industry, the Ministry of Tourism and Minister Dominic Fedee for the tremendous efforts they engage in to ensure that we are the destination of choice – not only in the Caribbean but around the world,” Reynolds said. ¤

TYPE OF VISITOR

YTD December 2016

YTD December 2017

YTD December 2018

ACTUAL CHANGE

% CHANGE

Cruise Yacht Stay-over TOTAL

587,749 56,268 347,872 991,889

669,217 50,197 386,127 1,105,541

760,306 63,596 394,780 1,218,682

91,089 13,399 8,653 113,141

13.6 26.7 2.2 10.2

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Saint Lucia Wins Major Destination Awards

Saint Lucia Wins Major Destination Awards Saint Lucia won the award for the “Caribbean’s Leading Honeymoon Destination” at the 26th annual World Travel Awards (WTA) in Jamaica at the Sandals Montego Bay on January 28, 2019. Saint Lucia has won this award ten times, the most recent honour in 2018. The red carpet award ceremony celebrates the most prestigious travel professionals and tourism brands in the Caribbean and North America. The World Travel Awards followed with the 37th edition of the Caribbean Travel Marketplace, which was hosted by the Caribbean Hotel and Tourism Association (CHTA) from January 29 to 31, 2019. “To be continuously recognized as the ‘Caribbean’s Leading Honeymoon Destination’ is truly an honour. It demonstrates Saint Lucia’s commitment to excellence and our unmatched romance product offering. Saint Lucia offers endless experiences and breathtaking Pitons with the Caribbean Sea in open air settings. It doesn’t get more romantic than that!" said Chief Executive Officer at the Saint Lucia Tourism Authority (SLTA), Tiffany Howard. Last December, Saint Lucia was also named the 2018 World’s Leading Honeymoon Destination at the World Travel Awards (WTA) Grand Final 2018 programme in Lisbon, Portugal. SLTA Chairman, Nicholas John, received the award on the island’s behalf.

The destination was nominated among the top global honeymoon hotspots, including Cartagena de Indias, Colombia; Jamaica; the Maldives; Maui, Hawaii, USA; Mauritius; Miami Beach, Florida, USA; and Paris, France. This is the island’s tenth World’s Leading Honeymoon Destination Award, but only its first title since 2010. No other destination has won the coveted title as many times – Saint Lucia’s closest rival is Mauritius, which has won four times. Howard said: “This award puts Saint Lucia in a class of its own in the area of Honeymoons and Romance. To be named amongst the most amazing destinations in the world is a huge honour, but topping them all to win this title is a very gratifying achievement.” To commemorate the award, the SLTA unveiled a massive billboard outside the Hewanorra International Airport on December 2 announcing the title and highlighting some aspects of the island that won its acclaim as the leading honeymoon destination. BusinessFocus

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TOURISM FOCUS

Fond Doux Plantation & Resort Wins 2018 World Luxury Award

Fond Doux Plantation & Resort Wins 2018 World Luxury Award Fond Doux Plantation & Resort was announced a winner of the 2018 World Luxury Award as the “North America Luxury Hideaway Resort” at the prestigious black tie ceremony celebrating the 12th anniversary of the World Luxury Award held on Saturday, 10th November 2018 at AYANA Resort and Spa, Bali in Indonesia. The award serves as recognition of sustained commitment to excellence in hoteliering and outstanding achievement in the international luxury hospitality industry. The resort’s directors Eroline and Lyton Lamontagne were extremely honored to have captured the award again this year. Over 300,000 international travelers vote each year, during a fourweek period to select the winners. Established in 2006, World Luxury Hotel Awards is the pinnacle of achievement in the luxury hotel industry offering international recognition as voted by guests, travelers and industry players alike. Over 360 guests flew in from around the world to attend the event, which awarded the world’s finest hotels for their luxury offerings and exceptional service delivery. “Our mission is enshrined in environmental consciousness and the protection of our heritage combined with a team dedicated to offering total guest satisfaction” says, Eroline Lamontagne. She went on to say “Fond Doux is part of the new distinct niche market for places off the beaten track and hidden gems across the globe”. Lyton Lamontagne further added “As a leading authentic sustainable eco-friendly boutique resort, we aim to contribute to the solution of reducing single use plastics in Saint Lucia and one of our latest green initiatives was to ban the use of plastic plates, cups, straws and cutlery and replace them with biodegradable products”. “We congratulate all our winners for the 2018 Award Year, who through their tireless efforts and endless passion to elevate their guests experience, have received this honour. True luxury is not easily attained, it takes a team of highly efficient and dedicated staff willing to go the extra mile and stop at nothing to ensure that every guest feels cared for and no challenged not solved. This is the definition of luxury, this is what makes the winners shine at the World Luxury Hotel Awards event”. Says, Michael HunterSmith, Group Marketing Director for the World Luxury Hotel Awards. ¤ BusinessFocus Feb / Mar

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Saint Lucians Sweep Hospitality Awards in Taiwan

Saint Lucians Sweep Hospitality Awards in Taiwan Six young St Lucians returned home on Thursday after having swept the top awards in a two-month International Training Programme in Hospitality Management at HungKuang University in Taichung. The 2018 Vocational Training Project for the Caribbean was organized by the International Development Fund (ICDF) and covered all major elements of hospitality. The group, which comprised of Nadine Jn. Baptiste, Veronica Felix, Trudy Everiste, Shavonne Emmanuel, Lisa Paul, Nikkev Louis, was drawn mainly from the hotel industry. The group began the programme in November of last year and finished on the 22nd of January, 2019. The closing ceremony marked the successful completion of the program which was held at the Taichung branch of the Ministry of Labor. In attendance were the ambassadors of the participating countries, representatives of the Ministry of Foreign Affairs and of the support agency, the ICDF. Ms. Veronica Felix was chosen to deliver the valedictory address on behalf of the participants, and of the four prizes for the top participants, three were won by St Lucians. Mrs. Nadine Jn. Baptiste won the overall top performer prize and Mr. Nikkev Louis and Ms. Trudy Everiste won prizes for outstanding performance.


SLTA Appoints JMCPR as Agency of Record for U.S. Public Relations Coco Palm

SLTA Appoints JMCPR as Agency of Record for U.S. Public Relations The Saint Lucia Tourism Authority (SLTA) has appointed Jennifer Maguire Communications & Public Relations (JMCPR) in New York City as public relations agency of record for the Authority in the U.S. Market. The agency focuses on destination, hospitality, travel and lifestyle clients. JMCPR is responsible for building awareness about Saint Lucia in the U.S. through media relations, partnerships and promotions, highlighting experiences from its iconic Pitons to the popular Sulfur Springs and mineral baths. Building upon the “Let Her Inspire You” brand campaign, the agency will promote the island’s renowned accommodations and cuisine, couples getaways, weddings & honeymoons, family travel, wellness, adventure, arts & culture, events and niche markets. The JMCPR team is charged with garnering earned media in regional and national lifestyle, travel, niche, trade and business press. “The Saint Lucia Tourism Authority is very happy to have JMCPR on board with us. Jennifer and her team have an extensive background and major connections in the tourism industry and we hope to leverage their expertise to position Saint Lucia atop the US market for Caribbean tourism,” said Mrs. Tiffany Howard, Acting CEO of the Saint Lucia Tourism Authority. “We are excited to see how JMCPR will use its creativity to open doors for Saint Lucia’s tourism product throughout the US market,” Mrs. Howard added. Founded in 2011, JMCPR is a boutique public relations agency in New York City, led by Jennifer Maguire, a tourism and hospitality expert with more than two decades of experience working with tourism boards and hospitality brands. Jennifer has personally led PR activities for more than a dozen Caribbean, U.S. and global destinations, including driving results for Aruba, Bahamas and Fort Lauderdale tourism boards. “We are honored to partner with the SLTA to bolster Saint Lucia’s presence in the U.S. market and expand awareness with a public relations program that tells the destination’s stories through creative media relations, strategic partnerships and targeted interactions,” said Jennifer Maguire, President of JMCPR. Her forte is building and executing integrated campaigns that incorporate PR, targeted media relations, social media, special events and partnerships. Jennifer is a seasoned PR expert who thinks in headlines and develops long-term relationships with clients based on a track-record of success. Her extensive experience developing strategic tourism programs with a creative edge is illustrated by the dozens of awards and accolades she has secured for clients. Her background includes senior positions at top New York City PR agencies. ¤ BusinessFocus

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IN THE KNOW

Greater Efficiency and Focus Promised at 42nd AGM

Greater Efficiency and Focus Promised at 42nd AGM By Stan Bishop

National Trust Reviews Its Strategic Plan A deeper focus on Saint Lucia’s built heritage, an enhanced education and advocacy programme, and an expansion of its income base were among the priority areas discussed when the Saint Lucia National Trust (SLNT) held its 42nd Annual General Meeting. The interactive session, held on November 24 at the Financial Administration Centre at Pointe Seraphine, attracted nearly 150 members, non-members and staff to discuss the Trust’s achievements over the past year as well as future plans. SLNT’s Executive Director, Bishnu Tulsie, said the discontinuation of the $700,000 government subvention to the Trust is among matters the Trust has been discussing with their lawyers, with other matters including the proposed dolphinarium, the Royal Gaol and the change of use of Pigeon Island. In delivering the Chairperson’s Report, Alison King explained that former Chairperson, Dr. Vasantha Chase and her team faced a daunting task after the Trust’s subvention was struck from government’s 2016/17 budget. The situation, she said, could have resulted in a financial crisis for the Trust had it not been for the team’s resilience. “Their leadership saw the organization through the challenge and the current Council inherited an organization that had successfully maneouvred the initial shock and adjusted its affairs to accommodate the lack of financial and other support from central government,” King said. King said dialogue has been sought with Prime Minister Allen Chastanet to present the Trust’s budget and programmes and to seek common ground on which to collaborate with government. Meetings to discuss specific matters were held; however, not in relation to the Trust’s wider programming, until March 2, 2018 when the Prime Minister convened a meeting with the Trust. “At that meeting, it was made clear that there is no intention to reinstate the subvention and that we are to submit projects for BusinessFocus Feb / Mar

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financial consideration,” King said. “It further became clear that as far as investments at Pigeon Island are concerned, the focus must be on constructing a permanent structure to host major events and not on the overall development of the site. There appeared to be some interest in funding for our strategic plan review and investments on the Morne site, but these were not reflected in the 2018/19 annual budget.” King said that when the Trust enquired about the unspent EC$1.9 million gifted by the Embassy of Taiwan, it was told that government was unable to locate those funds and that the Walcott House project is not among government’s priorities. She thanked individuals and organizations who continue to support the Trust in achieving its work programme, outputs and goals, saying that “it signals a recognition by you of the work we do and a willingness to contribute to that work. It’s a source of strength and comfort in the face of the adversities thrust upon us and assures us of your confidence in what we do.” King said that in executing its duty to protect Saint Lucia’s patrimony, many people will link the Trust’s work as having political motivations. Nevertheless, she affirmed that the Trust will continue to be a champion for the environment, adding that a more extensive education and advocacy programme will be rolled out to achieve that goal. Concerning the proposed dolphin project, King said that at the March 2, 2018 meeting with the Prime Minister, the Trust team was told that Cabinet would take a decision on the matter shortly. The team was also promised a copy of the environmental impact assessment (EIA) conducted for the project. However, she said that after following up on several occasions regarding both these matters, the Trust has not had a response. Over the past year, the Trust welcomed 210 new members and 235 renewed their membership. As of November, 581 members were financially current. Overall, 2,272 people are listed in the Trust’s membership database.


SOL EC Ltd. The Trust is now undertaking a review of its strategic plan that will cover the next ten years. King said areas of critical focus that have already been identified will lead to increased investment in resources on the conservation of the built heritage, increased focus on education and advocacy, and expansion of the organization’s income base. Yves Renard, who was contracted to undertake the review of the Trust’s strategic plan, made a presentation to members at the AGM. There were many spirited suggestions from members of the audience, some of which were addressed immediately while others have been taken into account for follow-up, with a promise to return to members with feedback. The new slate of councilors is as follows: Vincent Clarke, Kirk Elliott, Alison King, Sean Compton, Calixte George Jr, Dr. Christine Parris, Nadia Cazaubon, Laurent Jn. Pierre, Dr. Francis Pappin, Henry Amedee and Nancy Charles. Another highlight of the AGM was the presentation of awards to students who participated in the SLNT’s Dolphinarium Essay Competition. The students were asked to write arguments for or against the establishment of a proposed dolphinarium in Saint Lucia and their essays were judged anonymously by three SLNT members, namely Jane King-Hippolyte, Lucius Doxerie and Dr. Marie-Louise-Felix. Below are the winners. Primary School: 1st - Shaynne Edgar, Grade 5 - Camille Henry Memorial School 2nd - Layla Phillip, Grade 6 - Eucharist Lewis SDA Primary School 3rd - Pearl Cornibert, Grade 6 - Eucharist Lewis SDA Primary School

Wholesale / Retail Fresh Cut Flowers Bridal Arrangements Wreaths, Church Events Vase & Basket Arrangements Fruit & Wine Gift Baskets Table Arrangements Birthdays Jardin des Fleurs Corsages & Boutonnieres Beautify Your Home & Office

Secondary School: 1st - Dale J. K. Elliott - Form 4 - St. Joseph’s Convent 2nd - Mendel Nathoniel, Form 2 – St. Mary’s College 3rd - Sade Gustave, Form 1 - St. Joseph’s Convent Meanwhile, patron of the Saint Lucia National Trust, Dame Pearlette Louisy, commended Trust members and supporters for standing up on principle for what they believe in despite the associated costs that come with such a stance. “I know sometimes it can be hard, difficult, embarrassing, tiring, and frustrating to be at something over and over without perhaps seeing your way forward,” Dame Pearlette said. “But we are made from stern stuff and for this I commend the Trust.”

Tel: 452-5673 / 716-2394 / 450-1519 jardindesfleurs@hotmail.com www.jardindesfleursstlucia.com BusinessFocus

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IN THE KNOW

investments, including shipping, warehousing, retail, residential properties, supermarket, hotel, manufacturing, and leisure. Sir Michael has served as Chairman and Director on several statutory boards – from banking to government – with a penchant for advising investors. One such role was as Chairman of the National Development Corporation to meet and entice investors to the island. He credits tenacity and perseverance as major aspects of his success and says he is most proud of generating employment at various levels. Sir Michael has travelled extensively with a keen eye for capturing opportunities he can initiate on island. While doing business in the OECS, North America and Europe, he always made time to meet various businesses with a focus on what could be advantageous to Saint Lucians.

Businessman Michael Chastanet Knighted

Over the years, many investors have gravitated to Sir Michael when looking to invest in Saint Lucia as he is known to have a good pulse on the market. Among them are Gordon “Butch” Stewart, Chairman of Sandals Resorts; Dennis O’Brien of Digicel; Emilie Elias and John Connon of construction firm NH International of Trinidad; Bizzy Williams of Structural Systems and C.O. Williams of Barbados. Sir Michael is married to Julia Chastanet and has four children, including Saint Lucia’s Prime Minister, Allen Chastanet.

Businessman Michael Chastanet Knighted Saint Lucian businessman, Michael Chastanet, has been awarded a Knighthood in the New Year’s Honours List by Her Majesty Queen Elizabeth II. He was conferred with the title of Knight Commander of the Most Distinguished Order of St. Michael and St. George (KCMG). Sir Michael’s recent honour celebrates his outstanding contributions to commerce, tourism and national development. This is the third and highest accolade he has received from Her Majesty in the past 18 years. He was celebrated with the title of Companion of the Most Distinguished Order of St. Michael and St. George (CMG) in 2010 and, prior to that, Order of the British Empire (OBE) in 2001. Both investitures were held at Buckingham Palace. Born on December 1, 1935, Sir Michael graduated from St. Mary’s College in his mid-teens and helping his aging father support his nine siblings. He is credited for his contributions to the island’s economic development having been involved in a diverse range of BusinessFocus Feb / Mar

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In an interview with Business Focus Magazine, Sir Michael said it was a great honour receiving the award, considering especially his humble beginnings. “From age 13, I would take time off from school to help my father,” he said. “There were stressful moments but these were moments I always enjoyed because I really enjoyed what I was doing.”

Sir Michael said his recipe for success, while it includes making business interesting and exciting, engenders a great deal of hard work and risk. Choosing the right investments, too, is another crucial factor. “The passion for what I have done in the past – and continue to do – remains strong enough to give me the opportunity to enjoy my role in life,” he said. “I’ve been very fortunate in the sense that everything I have chosen to do I seemed to love it.” One of Saint Lucia’s most influential entrepreneurs, and known for his quiet and unassuming nature, Sir Michael says he is selfmotivated and exercises regularly, including swimming. He also had some words of wisdom for other entrepreneurs. “Find that niche in life. Remain focused and look forward to enjoying every single day the simple parts of life. Regardless of my age and stage today, I concentrate on the normal aspects of life and sidestep as many stressful areas I possibly can. Don’t overstretch yourself. It’s good to make a dollar but unless you don’t enjoy it, it wouldn’t be the same,” Sir Michael explained. ¤


Knowledge Fair Highlights Limitless Possibilities

Knowledge Fair Highlights Limitless Possibilities Saint Lucia hosted its first-ever GEF SGP UNDP Knowledge Fair on December 10 and 11, 2018, under the theme, “From the Soil and Water to the Palate – A Healthy Journey”, in downtown Castries. The two-day fair sought to demonstrate the importance of a healthy environment, healthy economy and a healthy society. Apart from the exhibitions of healthy local eats and drinks, the fair provided a forum for discussion on organic/chemical-free and safer food and nutrition systems on the island within the context of climate change. The Knowledge Fair was conceptualized by the United Nations Development Programme (UNDP) under the GEF Programme and has been held throughout all the countries where the GEF Programme exists. The fair featured 54 booths, most of which are grantees under the GEF Programme. Among the highlights was a well-organized exhibition held in William Peter Boulevard where a cornucopia of local products was featured. Hundreds of people got the chance to interface with some of the island’s leading small cottage industries, many of which hail from rural communities. Philip Sydney, Communications Officer, Ministry of Agriculture, and Coordinator of Events of the Knowledge Fair, said his Department readily collaborated on the fair with the GEF Small Grants Programme which has, over the years, funded nearly 100 projects in Saint Lucia. Nearly 80% of those projects, he said, are agriculture-based projects and the aim is to ensure that these projects are sustained.

produced items. He urged consumers to make a concerted effort to support local industry and called on the private sector to be more lenient on especially young people seeking startup funding for agricultural projects. Charmain St. Remy, President of Women On A Mission Outreach Inc., whose group participated in the fair, said such an event is extremely important as it presents opportunities to buyers and producers on many levels. “We felt it necessary to be part of this Knowledge Fair especially because of how the economy and health of our nation have been unfolding,” she stated. “There is a high rise in cancer cases being recorded in Saint Lucia, which was among the topics raised during the discussions held over the course of the event. Another objective of the fair was to create awareness of the genius of our people and a great deal of knowledge has truly come out in this fair.” She said her organization partnered with organizers of the fair because WOAM’s mandate is to empower women and families to become more self-sufficient, adding that WOAM has been working with families to see how they can use the natural resources available to become economically viable. Another highlight of the Knowledge Fair was the People’s Forum, out of which the Castries Declaration was created. Saint Lucians are being urged to sign the Declaration which calls on government to change policies with respect to safeguarding the health of citizens.

“We want to reduce our food import bill by empowering groups within the communities to ensure that whatever activities they are into are sustained and healthy,” Sydney said. “There are crops that can grow very well here, such as tomatoes, cabbages, lettuce, pineapples and watermelons. Why should we import $1.2 million worth of cabbage into Saint Lucia annually?”

James Alphonse, owner of Green Haven Fresh Farm, said GEF funded the solar panels, lighting and other equipment for his hydroponics system in Choiseul, where he rears fish with plants such as lettuce, celery, chives. He currently sells only the lettuce to various restaurants but hopes to scale up operations in the future to meet the demands from the hotels.

Sydney said one of the aims of the Knowledge Fair was to show the Saint Lucian public the wide variety of high-quality, locally-

Based on the success of its first hosting, organizers say they hope the Knowledge Fair becomes an annual activity. ¤ BusinessFocus

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BUSINESS FOCUS IN THE KNOW

Get In The Ring Squares Off For Round Two

Get In The Ring Squares Off For Round Two By Stan Bishop

The exciting, interactive business promotion platform – Get In The Ring – is back for another round with organizers anticipating another knockout season. Get In The Ring challenges participants to pitch their businesses in an actual boxing ring before a live audience in one-on-one battles as they compete for a place in the Global Network Meet-Up and the chance to attract investors. Registration is now open and interested parties can apply at https://getinthering.gribb.io/event/get-in-the-ring-saint-lucia. Deadline for applications is February 28, 2019 at 12:00 a.m. Anyone meeting the following criteria is eligible: • Possesses an innovative, scalable business idea or model • Must have launched that venture less than eight years ago • Must be able to pitch eloquently in English The final is scheduled for March 28, 2019 and the winner will participate in the Global Meet-Up. Egbert Stephens, who serves in the competition’s advisory board, said Get In The Ring is one of the featured events for this year’s Global Entrepreneurship Week (GEW), the world’s largest celebration of innovators and job creators who launch startups and bring ideas to life, drive economic activity, growth and expand human welfare. GEW is observed annually in November. “During that week, people are inspired by local, regional and international entrepreneurial activities designed to assist them in exploring their potential as self-starters and innovators,” Stephens said. Activities for GEW range from large-scale competitions to network gatherings connecting participants to potential collaborators, mentors and investors, and introducing them to new possibilities and exciting opportunities. Saint Lucia joined the GEW movement in 2011 with the St. Lucia Chamber of Commerce, Industry & Agriculture as host organization – along with Junior Achievement Saint Lucia and the Saint Lucia Youth Business Trust. BusinessFocus Feb / Mar

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Since 2011, thousands of students, educators, entrepreneurs, business leaders, employees, non-profit leaders and government officials have participated in various local activities geared towards developing the entrepreneurial spirit. “Our people possess a wealth of talent and ideas and we believe this event will give them the opportunity to unleash those ideas and grow their business ventures, all while gaining exposure on an international stage,” he said. Denell Florius, the 2018 Get In The Ring wild card winner, describes the competition as a perfect opportunity for startups: “Through Get In The Ring, you learn how to pitch, how to refine what you say to investors and define how you get your minimum viable product on the way, and know exactly.” Florius adds that it provides an opportunity to gain international experience needed to attract investors and potential partners who can help grow one’s business. He encouraged entrepreneurs to put on their gloves and get down to business. “There are no losers in this because, at the end of the day, each of you will be pitching different things,” he noted. “However, you are all able to get that direct feedback which is critical to the growth of your business.” Natasha Edwin-Walcott, Research, Policy Advocacy & Communications Manager, Invest Saint Lucia (ISL), said ISL – one of the competition’s sponsors -- recognizes the synergies the event creates. The ideas, she adds, dovetail with ISL’s plans to introduce a national incubator and accelerator programme to strengthen and support the local entrepreneurship ecosystem. “Get In The Ring is an opportunity for our local entrepreneurs, startups and innovators to build capacity and sell their products in a succinct way in an elevator pitch,” she said. “(This includes) identifying the strengths of their products or services, marketing strategies, financials, etc.” She added: “The principals of Easy Green Solutions and Eco Caribe benefitted greatly from this global event (last year) and we have no doubt that there will be greater interest from local participants.”


Saint Lucia Books Opens 758 Café Littéraire

MeCurator Art Gallery Offers Artists Creative Platform

MeCurator Art Gallery Offers Artists Creative Platform

Saint Lucia Books Opens

Famous Spanish painter, Pablo Picasso, once said that “Painting is just another way of keeping a diary”. And what an indelibly colourful picture Picasso’s diary has left on art lovers!

New Bookstore At Gablewoods Mall Hailed A Big Plus For Writers

That is essentially the main objective that MeCurator Art Gallery at Massade, Gros Islet, wants the works of art it showcases to have on buyers and lovers of great art. The gallery also wants artists – novices and professionals – to take art to another level.

Imagine a place where artists – poets, playwrights, musicians, painters, et al – can meet, create and discuss projects old and new while enjoying the creative-friendly ambience. Okay, back to reality because such a place really does exist.

Art Curator, Buki Cahane, who has a degree in Art History, opened the gallery in Saint Lucia recently after doing some market research and showcasing works by local artists on her website and blog.

Introducing 758 Café Littéraire, the trendiest creative space set in the food court at Gablewoods Mall in Sunny Acres that was launched on December 15. Its rich catalogue of books and delicious menu of teas, local juices and pastries put you in the mood to come up with the next best creative ideas. There’s also open Wi-Fi to keep you even more connected!

The gallery creates themes and events that incorporate works by local, providing a platform for their pictureperfect pieces. She said the artists are inspired just being in the gallery where paint sessions, yoga, spoken word, and drumming are hosted.

758 Café Littéraire

Owned and operated by Dahlia Francois, 758 Café Littéraire aims to become the number one creative hub for creative people who lament the lack of venues that stimulate their creative juices. Francois hopes the new bookstore fills that void. 758 Café Littéraire has a wide range of books from Saint Lucian authors, including Sir Derek Walcott, McDonald Dixon, John Robert Lee, Kendel Hippolyte, Vladimir Lucien, Modeste Downes, Hayden Forde, and Anderson Reynolds. There’s also A History of St. Lucia, the first-ever detailed and comprehensive record of St. Lucia's turbulent past. Francois intends to broaden the store’s catalogue over time. Parent company, Saint Lucia Books, opened its first bookstore in 2015, a pop-up shop that has gained momentum since then. But Francois became invigorated to establish a central location for the books and her dream of encouraging a reading and writing culture after attending CARIFESTA XIII in Barbados in 2017 where Saint Lucia Books participated. “We want to concentrate on the children and get them excited about books,” said Francois. “We need to start with the children by getting them interested and having them interface with our established writers.”

Last November, MeCurator Art Gallery hosted “Art Thrives Us – A Journey of Art Through Arthritis”, showcasing artists who use art as therapy for arthritis, lupus and other autoimmune diseases. In December, works by various artists were on display at the gallery under the theme, “Twelve Days of Christmas”. Featured were pieces from Peter Walcott, Gary Butte, Shallon Fadlien, Nancy Cole, Gilroy Hippolyte, Denver Pierre, Mishael Fabien, among others. For this year’s Nobel Laureate Festival, MeCurator Art Gallery hosted another ambitious project whereby teenagers produced works based on the island’s Nobel Laureates – Sirs Arthur Lewis and Derek Walcott. Cahane said MeCurator Art Gallery focuses on emerging and established artists and getting Saint Lucian businesses involved in the local art scene by seeing art as a great investment, dispelling the notion that art is elitist. “We want people to see that art is not just for the rich and famous, but for everyone who appreciates it. It’s been proven that having art in spaces makes people feel comfortable,” she said. BusinessFocus

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IN THE KNOW

Be MORE Social – It’s Definitely Good!

Be MORE Social – It’s Definitely Good! By Nirmala Maharaj, Founder, The Social Progress Institute

The time is certainly right in the Caribbean for us to BE MORE SOCIAL! According to the UNDP’s Human Development Index (HDI) which has captured human progress, combining information on people’s health, education and income in just one number, there is still more attention the Caribbean region needs for its development. HDI’s principle is that national development should be measured not only by income per capita but also by health and education achievements. Over the years, the HDI has served as a comparative tool of excellence, and as a reliable platform for vigorous public debates on national priorities. The indices of this report are the Multidimensional Poverty Index (MPI); the Inequality-adjusted Human Development Index (IHDI); the Gender Inequality Index (GII) and the Gender Development Index (GDI). The 2018 report presents HDI values for 189 countries and territories with the most recent data for 2017. The top five countries in the global HDI ranking are Norway (0.953), Switzerland (0.944), Australia (0.939), Ireland (0.938) and Germany (0.936). The bottom five are Burundi (0.417), Chad (0.404), South Sudan (0.388), the Central African Republic (0.367) and Niger (0.354). In the Caribbean region, Barbados was ranked 58 (0.800); Trinidad and Tobago 69 (0.784); Antigua and Barbuda 70 (0.780); St. Kitts and Nevis 72 (0.778); Grenada 75 (0.772); St. Lucia 90 (0.747); Jamaica 97 (0.732); Saint Vincent and the Grenadines 99 (0.723); Suriname 100 (0.722); Dominica 103 (0.715) and Guyana 125 (0.654). Details on UN Human Development Indices and Indicators can be examined here: http://hdr.undp.org/sites/default/files/2018_human_ development_statistical_update.pdf.

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The rank at a first glance, perhaps suggests a gloomy picture for some of the Caribbean countries. Yet the simplicity of the HDI’s story leaves much unsaid. For Caribbean countries we are playing “catch up” while at the same time there are growing developmental challenges. Despite overall rank, Caribbean countries are facing growing poverty levels while climate change and other environmental concerns are undercutting development now and for future generations. However, the data is positive in that it indicates the time is right for us to be MORE social. There is a cry at this time for MORE entrepreneurial approaches to social problems. The time is NOW for us to be MORE social as social entrepreneurs. Social entrepreneurs are needed to develop new models for our countries if we are to improve the quality of lives for our citizens. We have always had social entrepreneurs in the Caribbean region. However, the new name is important in that it implies a blurring of sector boundaries. In addition to innovative not-for-profit ventures, social entrepreneurship can include social purpose business ventures, and hybrid organizations mixing not-for-profit and for-profit elements, such as homeless shelters that start businesses to train and employ their residents. The new language helps to broaden the playing field. Social entrepreneurs look for the most effective methods of serving their social missions. If we look closer within our countries, I am sure we can recognize our social entrepreneurs. For instance, in Trinidad and Tobago, The Butterfly Project founded by the visionary leader - Asiya Mohammed. I had the opportunity to interview her (one of many social entrepreneurs in Trinidad and Tobago) in 2015 on her work to help improve the lives of


domestic violence and sexually abused victims. Her project was born from her travels in Africa on seeing the potential of women’s employment after teaching them a skill. She has always been fascinated by jewellery and art, whether collecting street art in South Africa, purchasing paintings of Arabic calligraphy in Egypt, or buying wooden jewellery in the Democratic Republic of Congo. In 2014, she founded the Butterfly Project, which sells jewellery and art, all designed and hand-crafted by survivors of domestic and sexual violence. Each piece is sold with the survivor’s anonymous story and a portion of proceeds is used to provide her with a monthly income and free retraining. Through a battery of volunteer lawyers, the project also offers legal aid advice to women who are victims of domestic and sexual violence. Three jewellery lines have been launched thus far from the work of the women. In partnership with STEHERS and Normandie Hotel, Asiya has found ways to commercialize the jewellery and art. Whether or not, the jewellery or art is sold, she absorbs the risk of the project by paying cash to the women. She has been invited to export the model to Africa and other countries. Now, let’s look at Jamaica as a country becoming MORE SOCIAL. I recently recognized in June 7, 2018, Vivian Brown, Director General, Ministry of Industry, Commerce, Agriculture and Fisheries, Jamaica, underscoring the importance of social entrepreneurship and the development of this fourth sector and the efforts of the government to provide support for social enterprises in legislation, institutional reforms. These remarks were made at the opening of a two-day workshop on the sector at the Jamaica Pegasus hotel. Then I came across an article from the Economist magazine published on May 14, 2016 which highlighted the writer meriting Jamaica as a small island developing state fostering social entrepreneurial culture to tackle two of its BIGGEST challenges – crime and poverty. I wasn’t surprise to learn, “Social enterprise at the heart of development, Vision 2030 Jamaica and Community Renewal Programme.” This was the title of the presentation delivered by the Planning Institute of Jamaica, June 21, 2016. This presentation focused on social enterprise as a model for community renewal. Benefits arising would be unearthing and utilizing community assets; providing opportunities for employment, workforce development, entrepreneurship and income generation on accessible scale; supporting sustainability of non-profit, community and voluntary organizations; addressing social and environmental issues at community level; contributing to social cohesion and social capital; promoting innovation and creativity and ultimately contributing to Jamaica’s Growth Agenda. A year earlier, 2015, Jamaica had Peter Holbrook, CBE, chief executive officer of Social Enterprise UK, as its keynote speaker at the United States Agency for International Development-sponsored social enterprise conference, put on by the Jamaica National Building Society/Social Enterprise Boost Initiative at the Jamaica Pegasus hotel. Holbrook’s speech shared the value of social entrepreneurship for UK

and other countries and suggested this country consider the adoption on this fourth sector. Within the last three years, signalled by government’s support, Jamaica’s landscape has seen and continues to witness the growing presence of social enterprises even from those of the hybrid nature i.e. entrepreneurs whose profit are channelled for fulfilling social needs. The vengeance by which Jamaican government committed towards the fourth sector has resulted in a rippled effect through the value chain of other enterprises pledging to support social entrepreneurial entities. Such entities include the joint United States Agency for International Development (USAID) and JNBS Foundation's, Social Enterprise Boost Initiative (SEBI); the Social Enterprise Institute; the School of Social Entrepreneurship and the Institute for Social Entrepreneurship and Equity. Looking at Jamaica, the lesson learnt is clear: The development of social entrepreneurship in a country relies on government’s commitment to BE MORE SOCIAL! 1. The government Informed through its Vision 2030 Plan and publicly pledged its commitment for the fourth sector. 2. This Inspired other individuals and entrepreneurs to foster social enterprises. 3. This Engaged entities such as USAID to get involved in social entrepreneurial landscape of Jamaica. Other Caribbean countries can learn from this very important lesson to BE MORE SOCIAL! In so doing, to spawn more social projects like The Butterfly Project. It is my view that we need MORE social entrepreneurs if we are to provide a better quality of life for this present generation and for our future generations. Let us be MORE social – it’s definitely good! ¤

Nirmala Maharaj is passionate about developing a strong, integrated relationship with academia, public, private and nongovernmental organisations that will nurture, develop and grow social entrepreneurs in the Caribbean region. As a social entrepreneur guru, she is a writer in this subject area in her column of the Trinidad Guardian entitled – About Social Entrepreneurship. Her doctoral research is also in the area of social entrepreneurship. She is the Director, Internationalisation and Institutional Relations at the Arthur Lok Jack Global School of Business (UWI-ALJGSB). Her research contact details are +1 868 689 6539 or you can e-mail her at socialprogressinst@gmail.com

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IN THE KNOW

Electric Gates

Do They Really Add to Your Security?

Electric Gates Do They Really Add to Your Security?

By Brian Ramsey

As people throughout the Caribbean continue the search for items to increase their personal security, we see more and more home owners installing electric gates. Most home owners think that electric gates were developed as a security mechanism and so view them as a security feature. Electric gates for homes however were really a convenience item. They were developed to allow the home owner to avoid getting out in the rain to open the gate and to save one from the simple task of getting in and out of their vehicle for gate opening/closing. Over time as robbers developed the technique of robbing individuals while they were about to open or close their gate, the convenience feature of electric gates morphed into a security feature as homeowners rationalized that if they did not have to exit their vehicle to open the gate then they could not be robbed. With that rationalization came the growth in the installation of electric gates at homes. The security benefits of an electric gate however are not as great as many persons think they are. While providing some security to persons arriving or departing the home owner should never delude themselves into thinking that full security is now achieved at the gate. Undoubtedly the existence of an electric gate means that the resident is no longer standing at their gate exposed to anyone who approaches them. The shortcoming revolves around the way most drivers approach their gate, the design of most Caribbean driveways and the length of time for the gate to open or close. The average driver approaches their home by bringing their vehicle to a stop directly in front of their gate. This means that even with an electric gate the vehicle is at a standstill directly in front the gate and upon the approach of an armed assailant it is difficult for the driver to reverse the vehicle to get away and they certainly cannot drive forward. So effectively they are trapped. Even with an electric gate the driver has almost no option. The typical home in the Caribbean has a straight driveway that runs from the gate to garage, which is usually positioned at the side of the house. If on the approach of an armed assailant the gate is opened and the driver moves forward, they become trapped in their yard. The trapping occurs because of the length of time for the gate to open or close allowing the robber to enter the yard when the vehicle is driven into it. Many individuals desire a faster opening and closing time for their gate to try to prevent robbers from slipping in behind them when they arrive home. Presently such faster opening/ BusinessFocus Feb / Mar

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closing time is not possible and electric gate motors operate with an average time of between 20 to 30 seconds, which unfortunately is sufficient time for someone to slip in when the gate is opened. So how do you overcome this intrinsic shortcoming? By changing the way you approach your home. If your home is situated on a quiet residential street you can wait until you reach almost in front of the gate but with the vehicle almost parallel to the gate and then begin to open the gate. In that way you can see if anyone is loitering in the vicinity of your gate before opening it. If however you live on a busy street then as you approach your home you should begin opening the gate so that as the front of the vehicle reaches the driveway the gate is open allowing you drive immediately into your yard. Another aspect of the electric gate installation phenomenon is the numbers of individuals who install a gate motor and then find that frequent repairs are required, so that eventually they stop using the gate motor. Many of the repair problems found with electric gates are the result of poor selection of the gate motor. Many individuals do not properly estimate how many times each day their gate is likely to be opened and closed. As a result, they purchase a gate operator that is cheaper than other models but too light for the number of duty cycles that the motor is required to perform each day. As a result the Brian Ramsey has a B.A. in Accounting & Management, along with an M.B.A. in Finance and over 29 years in the Caribbean security field. He is the Regional Development Director for Amalgamated Security Services Limited which operates in Trinidad and Tobago, Grenada, Barbados, Saint Lucia, Guyana, Antigua and is the parent company of Alternative Security Services (St. Lucia) Limited. He is also the Chairman of the Caribbean Institute for Security and Public Safety. He can be contacted at bramsey@assl.com.


gate motor experiences more wear on its moving parts than it was designed to handle within a set time period and soon begins to require repair. Another error made by individuals is failing to properly estimate the weight of the gate and again buying a gate motor that is too light for the weight of the gate. The overall weight of the gate determines the type and grade of gate operator required. Generally, the wider and taller the gate, the more it will weigh and the larger the motor that is required. Even gates of the same size will weigh differently depending on whether they are constructed of steel, aluminum or wood. Another aspect that is sometimes overlooked is that most gate operators are designed to operate gates that are on a level surface. When a gate operator is installed on a gate that is opening/closing on an incline, the period that the gate is essentially suspended in air creates a downward pull on the gate structure almost like adding extra weight to the gate. This downward pull puts a strain on the gate operator and so when choosing a gate motor this must be taken into account. Apart from the weight of the gate the construction of the gate must also be considered to avoid problems with the gate motor. Special types of rollers, bearings and other hardware are often needed to be installed on the gate to avoid problems with the motor. While these may add to the overall cost, it is better to invest in these than to have recurring repair costs.

Grant Thornton

So security gates do add to an individual’s personal security at their home but they do not make the individual invulnerable and attention needs to be paid in the selection of the gate motor to ensure that the security benefit is continuously obtained. ¤

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ENVIRONMENTAL FOCUS

The Nexus Between Climate Change, Engineers and The Business World

The Nexus Between Climate Change, Engineers and The Business World By Dewayne Monrose

Climate change may be broadly viewed as the variation in weather patterns over an extended period in geological time, precipitated chiefly by drastic increases in the earth’s temperature from the middle of the last century. Presently, the scientific debate wages on over whether climate change effects such as the measurable rise in sea levels and oceanic acidity are due to anthropogenic activity, or a natural part of the earth’s lifecycle that need not warrant concern. Despite these and other academic disputes regarding its causative mechanisms and anticipated impacts, there is congruence premised on reproducible scientific data, that the phenomenon of climate change exists. We in the tropics need look no further than the hyperactive 2017 Atlantic hurricane season, which saw Hurricane Maria transition from a Category 3 to Category 5 storm in 24 hours, having deadly impact the likes of which have been unseen over the past decade. By virtue of our smallness, as exemplified by the state of emergency facing Dominica and Puerto Rico in Maria’s aftermath, there is a directly proportional relationship between the vulnerability of SIDS and the immeasurable impact of such phenomenon, to which we should not be oblivious. The locally espoused notion then that building resilience to climate change is a problem of the first world, to which third world countries are exempt, is a sentiment that could prove detrimental in the longterm. Tropical cyclones characterised by higher than “normal” precipitation intensities and wind speeds that border the upper limits of the Saffir-Simpson hurricane scale, pose the biggest threats to our national infrastructure, given the attendant landslides and flooding. The stoppage in national productivity immediately following such disasters due to road closures, power outages and the ensuing relief efforts, acutely affects the business community by negatively affecting company bottom line. Additionally, and perhaps more poignantly, an unfortunate corollary to these catastrophic storms is the break down in national security that creates opportunities for looting and further collateral damage to many commercial places, as witnessed in Dominica and the BVI in 2017 to name a few. Moreover, using 2017 as a further example, insurance premiums have increased by up to 20% across the subregion. Local entrepreneurs therefore have a responsibility to their interests to use their collective profile to lobby governments to make allowance for the vagaries of climate change in all new infrastructure, pari passu with the retrofitting of all legacy infrastructure aimed at vulnerability reduction. This responsibility to influence policy makers is one that is also shared with the engineering community. Based on their understanding of construction material behaviour, engineers are uniquely positioned to proffer advice on matters relating to the design and construction of climate change resilient structures. It is therefore incumbent on the professional body of engineers to agitate for the development of a ranking system for identifying those national assets in need of engineering intervention and the degree to which it is required, using some form of multi-criteria approach. BusinessFocus Feb / Mar

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While the foregoing speaks to synergy between business folk and engineers on a national scale, the commercial sector must also look inward and mirror this approach by assessing its own infrastructure, given that cyclical damage to businesses and the ensuing interruptions will impact the bottom line and increase risks of business failures. To this end, entrepreneurs desirous of erecting new commerce centric facilities or retrofitting extant structures for repurposing, should engage engineers possessing the requisite technical competence for counsel with respect to design and construction supervision. It is understood however that with the aleatory and epistemic uncertainties surrounding climate change prediction modelling, coupled with seemingly low probabilities of disaster occurrence, comes a natural temptation to ignore what may seem as onerous engineering measures to reduce overall building costs. However, as has been demonstrated by Hurricane Tomas in 2010 and more recently Hurricane Maria, cost savings today may unwittingly result in added costs tomorrow. The effects of climate change are therefore an issue of national significance, which should now be catapulted to one of highest priority by both national governments and businesses. This national dialogue, in addition to improved resilience must speak to adaptation by building capacity and financing recovery. Based on recent trends, SIDs can no longer rely exclusively on bilateral and multilateral funding sources that may be quick to pledge but dilatory in making recovery funding available. ¤ Dewayne Monrose is a registered civil engineer and current member of the Association of Professional Engineers St. Lucia. He attained his undergraduate degree in civil engineering at the UWI, after which he became a qualified geotechnical engineer by obtaining a Masters’ degree in Soil Mechanics and Engineering Seismology from Imperial College London. In the 8 years since becoming a geotechnical engineer, Dewayne has worked at FDL Consult Inc. and has been involved in designing solutions to soil-structure interaction problems. Some of his projects of note include, inter-alia: • mechanical stabilisation of the progressive slope failure at Tapion in 2010, via a series of buried mass concrete shear keys in concert with subterraneous counterfort drains and the design of geogrid reinforcement to reinstate the primary hospital vehicular access; • Design of the ground investigation and resulting contiguous flight auger piled foundations and abutment walls to the Bois d’Orange Bridge; and • reinstatement of a 13m wide, 8m deep chasm within London Jack Road, St. Vincent in the wake of Hurricane Tomas, through the design of a mechanically stabilised earth wall comprising a gabion façade and a series of uniaxial geogrid tie-backs.


Celebrating The Potential Of The Region’s Coconut Industry

Celebrating The Potential Of The Region’s Coconut Industry On Wednesday 5 December, all CARDI offices across the region celebrated CARDI Day under the theme “Celebrating the potential of the region’s coconut industry.” The date holds special meaning as it is on 5 December 1974 Caribbean government representatives met in Georgetown, Guyana to sign the agreement establishing the Institute. This year the focus was on highlighting the Institute’s work under the EU – ACP funded Regional Coconut Industry Development Project. Through a series of exhibitions, workshops, public lectures and school tours participants saw first-hand some of the practical ways that the project is breathing new life into one of the region’s oldest industries. In the last four years, the Caribbean Agricultural Research Development Institute (CARDI) has been implementing a major regional project, working alongside the International Trade Center and stakeholders along the coconut value chain to transition the region’s small-scale operations to enterprise-level profitability in the global coconut industry. Worldwide, a growing demand for fresh coconut produce is being driven by recent trends in the global food and beverage sector and the health and beauty markets. Caribbean farmers are exploring new ways to get more out of the coconut value chain, converting every part of the iconic tree into marketable assets. But it’s not that simple. For many farmers, issues like pests, disease and limited market access are still severely constraining their ability to make a sustainable living from coconuts. CARDI is working alongside a number of stakeholders in Antigua and Barbuda, Barbados, Belize, Dominica, Dominican Republic, Guyana, Jamaica, St. Lucia, St Vincent and the Grenadines, Suriname and Trinidad and Tobago to help other farmers benefit from the window of opportunity created by an upsurge in global demand. In Dominica for example, the capacities of 129 persons along the value chain have been enhanced in the production of quality

coconut planting material, coconut production technology, development and processing of coconut niche products, entomological risk mitigation and group/cluster development and strengthening. In Belize, small-scale coconut processor Dona Dougal Sosa took part in a similar series of training modules to learn how to streamline the manufacturing and packaging processes for her line of coconut-based soaps. In Jamaica, the project has focused on developing farmer’s business skills in order to open up crucial access to financial products and services. A recent collaboration saw the International Trade Centre and the Development Bank of Jamaica providing financial literacy training to several Jamaican producers. Those kinds of interventions are happening across the region’s coconut value chain, bringing together smallholder farmers and small-scale processors with representatives from finance and other sectors so that they can more easily share technical knowledge and market information. Barton Clarke, Executive Director of CARDI, says the multistakeholder efforts will add up to a more competitive coconut industry for the entire region. “Through this Regional Coconut Industry Development Project, CARDI is working to improve income and employment opportunities, food security, and overall competitiveness of the Caribbean coconut sector,” Clarke said. “This project has laid a firm foundation from which growth and expansion of the industry can now be accelerated. CARDI will continue to work alongside national stakeholders, regional actors and international agencies to deepen linkages with players from sectors such as health services, manufacturing, finance and tourism,” said Maurice Wilson, regional project coordinator. ¤

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ENVIRONMENTAL FOCUS

Women Entrepreneurs Build Skills at CDBFunded Green Business Boot Camp

NEMO Partners with Cuban Embassy to Host Capacity-Building Workshop

NEMO Partners with Build Skills at CDB-Funded Cuban Embassy to Green Business Boot Camp Host Capacity-Building Workshop

Women Entrepreneurs

Twenty-four entrepreneurial women learned how to pursue and develop green business opportunities during the Caribbean Women Greentech Start-up Boot Camp, held from October 10 to 12 in Saint Lucia. The boot camp, organised by the Caribbean Climate Innovation Centre (CCIC), was funded by the Caribbean Development Bank (CDB) and held in collaboration with the Organisation of Eastern Caribbean States (OECS) and the St Lucia Coalition of Service Industries (SLCSI). During the boot camp, participants learned how to develop successful, climate-resilient green businesses in sectors such as renewable energy, energy efficiency, water and waste management, sustainable agribusiness, resource use efficiency, transportation and tourism. The finale of the intensive, three-day training event was a pitch competition where teams of participants presented their business models to a panel of judges. Team Endz-on, led by Tamera Prosper, emerged winners with their idea for an online marketplace for waste materials that can be recycled or upcycled. The team won USD 1,000 and automatic entry into CCIC’s Greentech Launch-it Accelerator programme. Coordinator of Micro, Small and Medium Enterprise Development at CDB, Lisa Harding said the boot camp was helping to equip female entrepreneurs with the skills of the future. “Greentech is a growing area of economic opportunity and one that has particular resonance for us in the Caribbean, as we are at the frontlines of climate change. Businesses that help us to cope with climate change, that support climate mitigation efforts are what we urgently need in the Region and this boot camp is building a cadre of entrepreneurs with just those skill sets,” said Harding. The boot camp is part of a wider, CDB-funded programme of technical assistance for CCIC, to which the Bank has provided nearly USD150,000 to facilitate capacity-building through “trainthe-trainer” workshops and a series of boot camps across the Region. Previous editions of the boot camp were held this year in Grenada and Suriname along with a regional train-the-trainer workshop which took place in Barbados. Upcoming boot camps are set for St. Kitts and Nevis, and Trinidad and Tobago in 2019. CDB’s support to CCIC is in line with the Bank’s strategic objectives of promoting inclusive growth and sustainable development in the Caribbean. ¤ BusinessFocus Feb / Mar

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In an effort to create more sustainable early warning systems, the National Emergency Management Organization (NEMO), partnered with the Cuban Embassy to conduct a ten-day capacity building workshop. This initiative is part of the disaster management strategy of the Caribbean Disaster Emergency Management Agency (CDEMA), to increase the knowledge and output rate at a community level. “With building resilience there are practical things that one can do to reduce vulnerability, to reduce risks, and to reduce the impact of hazards,” NEMO Director, Velda Joseph, said. “We were able to identify a number of initiatives that we would like to address as a matter of priority. One of them was the issue of the multi-hazard risk assessment and we engaged our Cuban counterparts because we recognized that they have developed a very expert methodology in addressing hazard vulnerability and risk assessment.” The team of eighteen Cuban representatives worked with a group of local professionals to implement the methodology taught at the workshop, in the community of Dennery. Students of the Sir Arthur Community College were privy to the conclusion of the workshop. “This is not just for disaster management officers, but for every single person—from the youngest child who can understand to the oldest person who is able,” said Dr. Alexcia Cooke. Regional Technical Coordinator. “I’m not sure what the areas of training are at SALCC, but I’m sure some of you will become some of our teachers in various areas and you will also be part of the public and private sectors, and despite the category, every single person has a role to play.” The Caribbean Disaster Emergency Management Agency (CDEMA), the International Federation of Red Cross and Red Crescent Societies (IFRC) and the United Nations Development Program (UNDP), are currently working together to support the national systems in seven Caribbean Countries namely, Saint Lucia, Saint Vincent and the Grenadines, Antigua and Barbuda, Dominican Republic, Cuba and in a minor component Haiti. ¤


Tree Planting Program Implemented to Build Storm Resilience Saint Lucia to Benefit from Regional Rainwater Harvesting Project

Tree Planting Program Implemented to Build Storm Resilience The Ministry of Agriculture with financial support from the Government of the Republic of China (Taiwan), through the Taiwanese Technical Mission, has implemented a tree planting program to help build resilience against the impact of storms and hurricanes. The windbreak project will reduce the loss of crops during a storm or hurricane. Speaking at the official launch in Praslin, the field officer attached to the Banana Productivity Improvement Project, Steven Moncherry, said the program has a two-fold effect as the mango trees will protect banana fields while allowing farmers to earn an extra income from the sale of the fruit. “After Tropical Storm Kirk, we saw it necessary to have these barrier plants—the wind breaks, because we observed that on Mr. Lynch Fevriere’s Estate, the mango trees protected the farm and the damage he sustained was not as much as [the damages sustained on] other farms. So we went to the Taiwanese Technical Mission and they agreed to sponsor this tree crop planting project. We are using mangoes for two reasons. Mangoes have a double effect: they can be used as windbreaks and the farmers can also use them as a cash crop.” Approximately five thousand tree crops will be purchased with the aid of the Taiwanese Technical Mission. Farmers from Region Four will be provided with the knowledge of where and how the tree crops should be planted. Taiwanese Technical Mission representative, Mario Cheng, underscored the importance of the project to the farmers in Saint Lucia. “We try to engage farmers, and to provide assistance in the area of agriculture. Today we have a project that entails using trees as a barrier to prevent snapping in the banana fields. I would like to thank every participant in this venture. We are going to work together to make this change,” he said. The windbreak project launch was well attended by farmers and students from Region Four. The intention of the Ministry of Agriculture is to implement the initiative across the island in the future. ¤

Saint Lucia to Benefit from Regional Rainwater Harvesting Project Grenada, Haiti, Jamaica, and Saint Lucia have been earmarked for the installation of rainwater harvesting systems to strengthen their climate resilience through the management of water challenges. Technical experts in the water and health sectors from the region, convened for an inception meeting for a “Rainwater Harvesting, Mapping, and Manual Development and Training Consultancy”, led by the Investment Plan of the Caribbean Regional Track of the Pilot Programme for Climate Resilience (PPCR). The planning meeting was hosted by the Environmental Health and Sustainable Development (EHSD) Department of the Caribbean Public Health Agency, (CARPHA) in Castries, St Lucia from December 10 -11, 2018. Among the many priority areas for the Caribbean Regional Track of the PPCR, is rainwater harvesting (RWH), seen as critical, in light of forecasts pointing to extended drought periods, in an era of global warming exacerbated by more frequent El Nino events in the Caribbean. Additionally, the Caribbean Climate Outlook Forum (CariCOF) produced by the Caribbean Institute for Meteorology and Hydrology predicts an El Nino year for 2019. The two-day forum, being held at CARPHA, Morne Fortune, will finalize plans to provide training for more than 80 rainwater harvesting professionals across the region and develop criteria for selection of three vulnerable communities to benefit from the installation of rainwater harvesting systems valued at approximately 100,000 USD. According to the Head of Environmental Health and Sustainable Development at CARPHA, Lyndon Robertson, the public health risks associated with rainwater harvesting has been a deterrent to the uptake of the practice for years. Common health risks include poor water quality, water contamination which often leads to diarrhea and improper storage of water which gives rise to vector-borne diseases such as chikungunya, zika and dengue, all of which impact human health. In keeping with the focus of the project CARPHA will provide technical support for water safety considerations that will be incorporated into a manual, to ensure elimination of health hazards associated with the collection and storage of rainwater. ¤ BusinessFocus

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YOUTH BUSINESS IN FOCUS FOCUS

SALCC Staff and Students Discuss Castries Vision 2030 Project

Saint Lucia Honours Universal Children's Day With Adoption Of New Child Protection Bills

SALCC Staff and Students Discuss Castries Vision Saint Lucia Honours 2030 Project Universal Children's Day and students of the Sir Arthur Lewis Community College With Adoption Of New Staff added their voices to the discussion on a new vision for Castries Castries 2030. Child Protection Bills dubbed The Government of St. Lucia has tasked the National Integrated

On Universal Children's Day Saint Lucia passed the Child Justice Bill and the Children (Care, Protection and Adoption) Bill. These Bills will replace the Children and Young Persons Act and sections of some related legislation.

Planning and Programme Unit (NIPP) in the Ministry of Finance, in collaboration with the United Nations Office for Project Services (UNOPS), to articulate the Castries Vision 2030 redevelopment plan.

An important step to operationalise the United Nations Convention on the Rights of the Child (UNCRC) and other international instruments for the care, protection and rights-based treatment of children is through domestic legislation. It is for this reason, and also to address a few gaps in the region’s family legislation, that reform was inevitable.

Stakeholder consultations have been integral to the development of this plan, with the aim of gathering suggestions from a wide cross section of the St. Lucian society. The planning team held one such consultation with staff and students of the Sir Arthur Lewis Community College (SALCC).

The work of the Organisation of Eastern Caribbean States (OECS), with assistance from development partners, has been crucial to the almost two-decade long reform movement. In 2012, the reform process welcomed the support of the OECS/USAID Juvenile Justice Reform Project Phase I - a USAID Project implemented by the OECS Commission from 2012-2016. About the Child Justice Bill The Child Justice Bill speaks to children in conflict with the law who are between the ages of 12-18, with 12 years being the age of criminal responsibility. It introduces a new mandatory process called the initial inquiry, which is guided by assessment reports and other considerations to determine if the child in conflict with the law can be diverted from the formal court system. Recognising and reflecting on the 4 general principles of the UNCRC, convention articles and international instruments applicable to juvenile justice administration, the legislation outlines diversion options, community based alternative sentencing and use of custodial sentencing as a last resort. Overall the emphasis is on diversion, rehabilitation and reintegration rather than a punitive approach. About the Children (Care, Protection and Adoption) Bill The Children (Care, Protection and Adoption) Bill provides a more comprehensive way to address neglect, abuse, exploitation and violence affecting children. Its intent is that in all actions and decisions concerning a child, the safety, welfare and wellbeing of the child shall be of paramount consideration. The Bill also addresses foster care and aims to reform the law relating to adoption to provide for greater supervision of adoption procedures and overall welfare of the child. BusinessFocus Feb / Mar

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Director for NIPP, Haward Wells, said the interaction with the students was vital to close certain gaps. He added that in the spirited interaction the students highlighted issues with traffic congestion, the minibus situation, the Castries market, flooding in part of the city, and other environmental concerns. Lecturer at the Division of Technical Education and Management Studies (DTEMS), Karyeen Cenac Hippolyte, was pleased with the level of participation and contributions from the students. For their part the students were very expressive about what they would like see in a redeveloped Castries. Kamisha Harris studies Architectural Technology at DTEMS said: “Honestly the way Castries is right now, it’s not conducive to pedestrians. There’s a lot of traffic, it’s very polluted and there are no green spaces. I would like to see more green spaces in Castries, places you can just sit. Because as it is right now, yes we have new stores, new buildings coming up and it’s being modernized in a way but the way that they are doing it it’s not thinking about the people aspect.” Construction engineering student, Canem Joseph, stated that the appearance, facilities and infrastructure in Castries does not reflect that of a capital. “Well the shops and businesses seem akin to that of a small town than a city. In areas like Gros Islet there are bigger shops, bigger malls and things like that. At this point it looks like Gros Islet is more of a capital than Castries.” The NIPP director stated that as the planning phase moves ahead consultations are scheduled to take place with residents and land owners from Castries to facilitate their direct feedback on the Castries Vision 2030 project.


HEALTH & WELLNESS

The Diabetes Clinic

By Dr. Takira Glasgow

individualised and allows for autonomy and collaboration with concurrence on specific targets, goals and follow-up to assess movement towards mutually agreed goals.

The Diabetes Clinic

A client may be seen in the diabetes clinic at a stage of diagnosis, when struggling with blood glucose control or seeking alleviation of complications. The essentials of the diabetes clinic may be summarised pedantically by the targets that the physician aims to achieve and the necessary action points that must be covered. • • • • • • • • • • •

Control of blood glucose Control of blood pressure Review and treatment of complications ECG (electrocardiogram) Dilated Eye Examination Routine blood and urine tests Nutritionist visit Podiatrist visit Encourage physical activity and decreased stress Monitoring of associated and routine medical conditions Smoking cessation and alcohol moderation

However, there is much more to a diabetes clinic than this. While the checklist is necessary to complete, the management of diabetes is team-approached, protocol-based and multifaceted. It contains elements of the Chronic Care Model and incorporates the local, regional and international guidelines for diabetes management. In addition, the diabetes clinic allows for personalised management of diabetes to meticulously encourage replacement of harmful behaviours with healthy lifestyle interventions. The method used is not coercive but allows for change congruent with the client’s own values, beliefs or wishes. Barriers to diabetes management include increased distraction by computerisation when the doctor must make eye-contact and also accurately enter patient data; pressures with time allotted to clinics since most clients enter the clinic at the same time of morning but cannot be seen all at once; varying reactions to the change in the doctor-patient relationship. There is a constant balancing-act between efficiency and effectiveness. After much consideration, what will likely determine the level of success in management of diabetes by the client are two factors: motivation and support. Motivation can be innate or clients may need help with this. Diabetes clinic discussions are a combination of education and learning a client’s current level of self-management, understanding of their medical condition and motivation for change. This is

An increasingly important initial part of the encounter involves a conversation about adherence to medications and lifestyle modifications. This is an important opportunity to find out what the barriers to self-management are. These may be financial, work-related, behavioural, and psychological, religious or cultural or due to lack of trust; by no means an exhaustive list – areas where the diabetes physician can help or appropriately refer onwards to another team member. Non-adherence may be due to intolerance to medications or inconvenient medication schedules; adherence also informs important changes to (and the number of repeats on) the prescription. A client can succeed with support. This support may be needed from family if the client is a child or elderly, disabled, acutely ill or has cognitive or emotional issues. Family members may offer to give insulin injections where there may be a fear of needles, can help with literacy or numeracy challenges or just provide encouragement. The healthcare team is available at health centres if a client cannot afford essential health care tools such as glucose meters or blood pressure monitors for use at home. Health aides may prepare medications in syringes or pill boxes for easier use during home visits. Members of the community often know who is ill so there is the potential here to leave no one behind. A diabetes physician’s role in the clinic is not just to run through a checklist but as an educator, motivator and a coach. No one need be excluded from care since community members usually know which neighbour is in need of care and help is available independent of whether a client has or does not have insurance. The Universal Health Care system allows for free prescriptions for clients with diabetes and public health referrals are easily available. In St. Lucia we have the unique opportunity to incorporate compassion into our protocols and to greet clients by name instead of treating them like numbers. ¤ Dr. Takira Glasgow was the first Diabetes Physician in St. Lucia. She graduated from Mc Gill University with her first degree and the University of the West Indies with her medical degree. She completed her Masters in Diabetes with distinction in the UK. After working at Queen Elizabeth Hospital, Barbados and Victoria Hospital, her private office located at Tapion was opened in 2012 where she has been managing clients with diabetes almost exclusively since then. Her memberships include the American Association of Clinical Endocrinology, the Caribbean Endocrine Society and the Healthy Caribbean Coalition. Her publications and articles have appeared in the Journal of Biomedical Science and Engineering, Business Focus and the Bar Association’s publication “The Brief”. She has appeared on local radio and television programmes including “Your Diabetes Health” and “Health Notes”. BusinessFocus

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BUSINESS FOCUS HEALTH & WELLNESS

DASH Independence Colour Run 2019 Launched For 5th Most Exciting Year

DASH Independence Colour Run 2019 Launched For 5th Most Exciting Year Now in its fifth year, DASH – the most colourful event on Saint Lucia’s independence calendar, has officially kicked off events leading up to its February 24, 2019 staging. Welcoming over 2000 DASHers in 2018, DASH has literally positioned itself as one that brings together generations of Saint Lucians echoing the true embodiment of nationhood and growth. The charity event continues to stand behind its sole beneficiary, the Child Development and Guidance Center (CDGC), and maintains a consistent backing of dedicated sponsors and supports. DASH Inc. officials have coined this year’s activities as an “exciting time for the DASH team, where a milestone of five meets a landmark of 40 with colour, health and energy.” A circa of more than $20,000 has, to date, been provided to the CDGC along with donations, whether in cash or kind, from DASH sponsors and the event’s aim for 2019 is to exceed its 2018 contribution. The CDGC is the only multi-disciplinary developmental assessment center in Saint Lucia and the centre continues to express gratitude to the donating public who help to keep the spirit of the organisation and, most importantly, its patients alive. “The Child Development and Guidance Centre is pleased to partner with DASH for the 5th Colour Run. Over the last 5 years that CDGC has partnered with the DASH family, we have benefited from increased public awareness of Pediatric disability particularly from the inclusion of children with disabilities in the fun event. It has also allowed for additional support for children in some Special Education schools and preschools,” said Centre Director Dr. Kim Gardener. “We wish the organizers a successful event and look forward to a fun, safe time on the road.” BusinessFocus Feb / Mar

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Just over 40 percent of the CDGC’s budget is covered by a governmental subvention so donations from the public and other organizations like DASH are paramount to its continuous provision of the much-needed service to the island. “DASH ~ The Independence Colour Run” is an 5km, un-timed race in which participants, or “DASHERS”, move through powder zones of St. Lucia’s national colours of Cerulean Blue and Light Chrome Yellow. With only four rules for the participants, the idea is easy to follow: 1. Register for the fun run 2. Wear the official white t-shirt at the starting line 3. Enjoy powder and music, walk run or chip! 4. Finish plastered in colour! The fun run/walk begins at the Choc Estate roundabout at 6:00am with warm ups and powder/paraphernalia distributions. Gun start will be between 6:30am-7:00am. Clad in the white DASH t-shirts and the expected funky accoutrements, participants will become a moving canvas as they pass through three colour zones representing colours of the national flag; Cerulean Blue and light Chrome Yellow. Our DASHERS complete the race with an unforgettable “Independence Village” between the Baywalk Mall and JQ Rodney Bay Mall. This larger than life party will be equipped with concessionaires, music, dancing and massive colour throws which create a vivid kaleidoscope of colours and will seek to highlight all things Saint Lucian. The cost for adults is $40 and $25 for children under 12, which will include a DASH T-shirt, race bib and a packet of powder and other branded paraphernalia.


CIBC FirstCaribbean’s Walk For The Cure Tops US$500,000

CIBC FirstCaribbean’s Walk For The Cure Tops US$500,000 CIBC FirstCaribbean’s Walk For The Cure, the region’s largest cancer fundraiser, has again topped the US$500,000 mark in fundraising for cancer causes across the English- and Dutchspeaking Caribbean. Last year, the combined efforts of the various organizing committees, sponsors and participants in the 17 territories where the bank has a presence raised a total of US$512,367.39 in support of various cancer care and awareness charities. The majority of this was in cash, with some sponsors donating services to assist with fundraising. Additionally, there was a significant uptick in the number of people taking part in the walk: 32,200 last year as opposed to 19,800 in 2017. “I am delighted to report that our collective efforts have paid off handsomely again as this latest figure surpasses 2017’s total of just under US$450,000,” said Walk Co-Chair and CIBC FirstCaribbean Executive, Mark St. Hill. In 2016, the event also surpassed the US$500,000 mark but the adverse effects of hurricanes Irma and Maria in 2017 led to the cancellation of walks in some territories and a consequent dip in funds raised. St. Hill said he was “humbled by the thousands of men, women and children who answer our call every year to don their shirts and take the streets by the thousands to join in our crusade against cancer. It is very clear that after seven years of sustained

effort on the part of our staff and scores of dedicated corporate sponsors that our Walk For The Cure has emerged as the largest single cancer fundraiser in this region.” Last year’s figures bring the total number of funds raised in the past seven years to over US$2.2 million and St. Hill noted that this was also a “remarkable achievement for such a relatively young event”. Last year’s walks were for the first time spread over two months spanning weekends in September and October in various territories instead of most walks taking place on the first weekend in October as usual. The change was a result of the unpredictability of the weather around the region at that time of year. Walk committees in each territory partner with local cancer charities which are the recipients of the funds raised in their respective territory. The Faces of Cancer and the Saint Lucia Cancer Society are the recipients of a combined total of $75,000 which was raised from the initiative in Saint Lucia. All of the funds raised go to providing assistance, care and counselling to cancer patients and their families as well as to raise awareness through education campaigns across the region. The funds also help the various organizations to assist with the purchase and maintenance of equipment used in the diagnosis and treatment of cancer patients. ¤ BusinessFocus

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Why Do An Annual Checkup?

Your doctor will review your body by first visually inspecting, then palpating and may use medical instruments to elicit reactions during the examination; and auscultation with a stethoscope. 3. Other Specific Screening This depends on Sex, Age, Family History and Illness

Why Do An Annual Checkup? What Does It Entail? By Dr. Minerva King

So it’s 2019, a new chapter in your life and, for some people, the start of new challenges – be it exercise to maintain or improve physical fitness, to live up to those New Year’s resolutions or just because you feel compelled to follow a 30-day challenge (30-day Squat, 30-day Keto Challenge etc.). A baseline Annual Medical Checkup should be part of your programme. The Annual Medical is mainly a preventative check on your body to know what’s going on, to be aware of possible illness at an early stage, and also to update your medical history. We undergo physical, emotional and spiritual changes throughout our lifetimes and are unable to escape these cellular changes which surmount to that inevitable aging process. Those changes are dependent on genetics, sex, family history, present or past illnesses, environment, habits and overall self-care. What to Expect at your Annual Medical Checkup? 1. Before examining you, your doctor will ask you about any noticeable changes during the past year – physical or psychological (mood changes, depressive feelings); any present illness or cause for concern, novice habits (smoking, increased alcohol intake, drug use etc). Ensure that you provide details of all new or existing complaints at this time. Write a list and come prepared. 2. Physical Examination: Vital Signs: Blood pressure, Heart Rate, Respiration Rate, Oxygen saturation (SpO2), Temperature. Random blood sugar, Weight Body Mass Index (BMI) may also be assessed at this time. • Head -- Ears, Nose, Eyes, Mouth and Throat • Neck -- Thyroid gland • Chest -- Thorax, Heart, Lungs and Breasts • Abdomen -- Liver, Spleen, Kidneys, Stomach, Intestines • Pelvis -- Bladder, Inguinal regions, Uterus, Ovaries, Vagina, Scrotum, Testicles, Penis • Rectal -- Rectum, Prostate • Musculoskeletal -- Bones, Joints and their fluid movement • Nervous System -- Speech, Memory, Gait, Balance, Reflexes, Muscle Strength • Tegumentary System -- Skin, Hair, Nails BusinessFocus Feb / Mar

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Women: • Pap Smear -- from age 21 years • Breast Exam Annually • Mammogram -- from age 40 years • Pelvic Exam -- annually High Vaginal and Endocervical Swabs (part of STI check) Men: • Prostate -- Digital Rectal Exam and PSA (Prostate Specific Antigen) from age 40 years • Cholesterol -- from age 25 years • Hernia -- Inguinal, Abdominal and Inguinoscrotal Both Men and Women • STI Screening Annually • Depression Screening Annually • Colorectal Cancer Screen – Colonoscopy from age 50 years • Diabetes Mellitus Screening Annually • Lung Cancer Screening -- Annually from 50-80 years (people who have smoked or are smoking) Chest X-Ray or CT scan. 4. Laboratory Screening • Complete Blood Count (CBC) • Renal Function Test (RFT) • Liver Function Test (LFT) • Thyroid Function Test • Amylase • Fasting Blood Sugar (FBS), HBA1c • Erythrosedimentation Rate (ESR) • Urinalysis • Stool – for ova, cysts, parasites and FIT occult blood The Annual Medical Exam is mainly a preventative tool in assessing your health and decreasing illness and knowing what’s going on inside you. In healthy individuals with healthy habits, insignificant family history and generally fit – the annual medical exam can be done when necessary under the indication of your General Practitioner. We invest and take care of the things around us -- cars, homes, careers. Make the most precious investment Your Health and Your Body -- they are necessary for the fulfillment of Your Goals and enjoyment during Your Life. Dr. Minerva King is a St Lucian national and graduate of the University of Santa Clara, Villa Clara, Cuba. She is a General Practitioner and Sexual Health Physician. She has been practicing in St. Lucia since 2005 serving at the STI Clinic at the Victoria Hospital and her Private Practice with offices located at Gablewoods Mall, Sunny Acres, Castries. She can be contacted at gashamed@gmail.com


HerStoire Considered OECS Best Practice for Pilot Project Suicide Rate Dropped Significantly in 2018

Suicide Rate Dropped Significantly in 2018 The Department of Health and Wellness has recorded a decrease in suicide rates for 2018. According to the Department of Health & Wellness suicide report, the figures pointed to a drop for suicide rates in 2018 compared to previous years. Saint Lucia recorded three completed suicides for 2018 compared to 13 in 2017. Consultant Psychiatrist Dr. Julius Gilliard highlighted the changes in the suicide rates over the last three years. “As we noted between 2015 to 2017, there was an average of about seven to eight completed suicides for the year and that was after the National Helpline was started. But in 2017, there was a bump up to 13, which we saw a decrease to last year to three.” Dr. Gilliard applauded the suicide prevention efforts of the Department, especially with the support of the National Helpline and also sensitization activities. The psychiatrist also noted that despite the decrease in suicide rates, the Department will continue to embark on initiatives to mask significant gains in suicide prevention. “We plan on doing things a little better this year to continue to sensitize the public as to the presence of the Helpline and to remind persons that it is there for them in case they are having suicidal thoughts. We as well want to go out a little more to the other communities; because our efforts last year were centered mainly in Castries, apart from the TV ads. So we want to go out into the communities a little more to try to bring that help to persons out there who may not be able to come to Castries, to be a part of whatever activities we are having.” Dr. Gilliard is urging anyone whose life or whose loved one’s life is in immediate danger because of suicide thoughts, to call the National Helpline at 203. ¤

HerStoire Considered OECS Best Practice for Pilot Project Phase One of Sister 2 Sister Safe Space Programme lauded a success The Sister 2 Sister Safe Space Program was launched by HerStoire in March 2018 as a response to significant service delivery gaps and lack of access to sexual and reproductive health (SRH) initiatives in the Caribbean, particularly for marginalized young women. The project is based on the premise of using innovative virtual and physical forums to increase access to education, psychosocial support and resources to marginalized women at risk for HIV and related mental health conditions in the Caribbean. Thus, the Herstoire Collective’s Sister2Sister Safe Space Program pilot initiative provided an integrated program that consisted of fourteen (14) virtual psychosocial support group sessions that served as a safe-space educational platform for young women aged 16-24 years old in Saint Lucia, who otherwise would not have access to SRH and related mental health services. Importantly, this intervention utilized and bolstered existing mental health infrastructure by partnering with existing organizations such as PROSAF, a registered support service provider for survivors of abuse and trauma in Saint Lucia. The program implemented Phase One of the project from March to December of 2018. In addition to receiving positive feedback by participants, the HerStoire Collective is encouraged by the partnerships and linkages created through the Sister2Sister Safe Space Program. Another major success is that the pilot program has been considered a best practice by the OECS, opening avenues for expansion and duplication throughout the region. It is expected that Phase Two of the project will expand the reach of the program via further mobile technology innovation, and regional support for the expansion of the program to several other Caribbean nations will be explored. HerStoire is preparing to disseminate evaluative information about the S2S program in local, regional and international forums, to facilitate this anticipated scaling up. Meanwhile, the team is embarking on a six month program centered on menstruation hygiene education, provision of menstrual supplies to school-girls, and empowerment of school aged young women. To learn more about HerStoire and the Sister2Sister Safe Space program, visit www.herstoire.com ¤ BusinessFocus

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BUSINESS FOCUS

EVENTS 2019 LOCAL AND regional entertainment, trade shows and conferences

Global Leadership Summit Barbados march 1-2, 2019 – Saint Michael, Barbados Fresh, actionable and inspiring leadership content from a world-class faculty at a convenient location near you. The Summit is a two-day event telecast in HD from Willow’s campus Chicago. It will be hosted in Barbados on March 1st & 2nd 2019. Visit http://glsbarbados.com/ for more information. For more information visit:https://www.facebook.com/events/2329798590629583/

Mas Domnik March 4-5, 2019 – dominica Dubbed ‘The Real Mas’, Mas Domnik attracts revellers from far and wide to witness a dazzling display of social solidarity and a cultural explosion of music, art and dance. For more info visit: dominicafestivals.com

GIPEX 2019 March 26-28, 2019 – Georgetown, guyana GIPEX 2019 will provide immense opportunities for companies from across North and South America, Europe and Asia. Many established companies in the oil and gas sector have shown thier interest in being a part of this event to be held in Guyana - the hotspot for oil and gas in South America. For more info visit: dominicafestivals.com

Barbados Reggae Festival april 21, 2019 – barbados The Barbados Reggae Festival is a week-long music fest that has received international acclaim. Top quality local, regional and international Reggae acts, plus the unique venues and the attractiveness of Barbados all contribute to the Festival’s ever increasing popularity with Barbadians as reggae lovers from the region, North and Latin America, Britain and Europe, Africa, Australia and Middle East. For more info visit: https://www.chtamarketplace.com/

Outsource to the Caribbean (OCC) 2019 may 6-10, 2019 – Santa Barbara Beach & Golf Resort, Curacao The event brings together BPO firms, telecommunications companies, training institutions and government officials who have an interest in Outsourcing Sector in the Caribbean. OCC takes the form of a Conference and EXPO. This Year a Training Component will be added. For more information visit:https://www.facebook.com/events/2329798590629583/

STEP Caribbean Conference 2019 may 12-15, 2019 – Nassau, Bahamas The Society of Trust and Estate Practitioners (STEP) is a unique professional body providing members with a local, national and international learning and business network focusing on the responsible stewardship of assets today and across the generations. For more information visit: https://www.capacitymedia.com/events/capacity-caribbean

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MAJOR MOVES working for several established companies and pursuing formal education, including advanced diplomas with distinctions from Cambridge University in Travel and Tourism, Eco-Tourism and Event Planning. Water Kardel Manager, The Document Centre Walter Kardel has over three decades experience in the print industry, beginning with Xerox Germany in 1986 where he spent 11 years in technical service and sales and was responsible for servicing the copy and print shop environments. In 1997, he opened his print shop, “HardCopy Elmshorn”, in his hometown in Germany, became self-taught in graphic design and employed three full-time staff, two part-time staff and an apprentice to operate nearly nine Xerox Office and Production devices and Canon and Ricoh production units. His business produced business cards, vinyl banners, garment printing and car decals. In 2008, he sold his business and immigrated to Canada with wife, Berit, and worked in various technical and sales positions, including three years with a Ricoh/HP Agency with responsibility for building relationships with priority clients and partners along with managing service level agreements. In 2015, he returned to Xerox Canada to service customers throughout rural Saskatchewan, with responsibility for Xerox Work Centres and Document Centres. Walter was recently appointed Manager for The Document Centre at J.E. Bergasse & Company Ltd. in Vide Bouteille and on Bourbon Street, Castries. He is passionate about customer satisfaction and embraces the philosophy of ‘getting the job done no matter what it takes’. Irmar Frank SurePay Coordinator Irmar Frank developed her passion for sales and marketing gaining extensive experience

Frank was first employed with J.E. Bergasse in 1988 in the retail division and in 1990 was made Country Sales Representative for American Express with Carib Travel Agency. In 2001, she was promoted to Leisure Travel Specialist, pioneering the Spanish educational charter for secondary schools to Margarita Island. She has attended several international trade shows, seminars and conferences, including World Travel Market, Seatrade and IBT in Berlin. In 2005, Frank rejoined American Express as Senior Account Executive for the Eastern Caribbean and Trinidad. In 2010, she continued in this position at Going Places Travel with added responsibilities for corporate card acquisition, new business development and sales strategies. From 2010 to 2016, Frank was Event Coordinator for Caribbean Association of Banks, Landmark Events, Caribbean Association of Oncology and Hematology, Administrative Assistant at CARILEC and Sales and Marketing Officer for The Independent Film Company. From September 2016 to June 2017, she was Country Manager for the British Chamber of Commerce in St. Lucia. In June 2018, she rejoined J.E. Bergasse & Company Ltd. as SurePay Coordinator. Menellia Valcent Advertising & Promotions Coordinator Menellia Valcent began her career as an Administrative Assistant at AGRICO (Agricultural Consultancy & Technical Services Limited) in 2008, during which time she facilitated and executed various administrative tasks relating to timely and effective execution of environmental projects. In August 2016, she was promoted to Administrative Supervisor for the Sales Department & Customer Support Team. An avid learner of social media, digital marketing and content management, Menellia is passionate, trained and certified

in the inbound marketing approach which thrives in relationship building and she possesses a Certificate from HubSpot Marketing in that area. She also holds a Professional Certificate in Supervisory Management from the University of the West Indies and is also certified in International Leadership & Organizational Behavior via distance learning from Università Bocconi of Italy, and is currently studying high-performance techniques for business & life with Global Success Coach Brendon Burchard. Her new appointment as Advertising & Promotions Coordinator, effective November 12, 2018, includes effectively managing the market development for the J.E. Bergasse Group of Companies. Mc Carson Bledman Human Resource Coordinator Mc Carson B l e d m a n graduated from Sir Arthur Lewis Community College in 2011 with an Associate Degree in Applied Arts -- Business Administration and recently completed his Bachelor of Science Degree in Psychology from the University of the Southern Caribbean (USC). Career Planning, Stress Management, Professional Ethics and Social Research are among his areas of focus. Upon returning to Saint Lucia, he successfully completed the Basic Life and Employability Skills (BLES) Master Training with the United States Agency for International Development (USAID). Thereafter, he served as the Workforce Development Facilitator under the USAIDfunded Community, Family and Youth Resilience (CFYR) Program piloting the Basic Life and Employability Skills (BLES) Training in the Marchand community. Effective November 1, 2018, he assumed the position of Human Resource Coordinator for J. E. Bergasse Group of Companies. Though the youngest of the management team, Bledman is enthused to inspire others to reach their full potential for success and to positively contribute to human resource development.

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BUSINESS FOCUS

Major Moves

MAJOR MOVES

way, enhancing efforts of the Government to forge links with nationals overseas.

Grenadines.

Cagina Foster has been appointed to the post of Legal and Regulatory Manager for six of Digicel’s markets – Saint Lucia, Grenada, St. Kitts, Anguilla, Dominica, and St. Vincent and the

In this role, she manages the legal and regulatory affairs of the markets which requires her to liaise closely with Digicel’s Chief Executive Officers; heads of various departments and administrative executives. Her daily role ranges anywhere from vetting commercial contracts to managing and instructing external counsel in contentious litigation. She was called to the bar in Saint Lucia in October 2007 and worked briefly with her father, Kenneth Foster, Q.C., before working as in-house counsel with Digicel from 2008 to 2010. After deciding that she wanted exposure to the court room, she began working as a Crown Counsel in the Attorney General’s Chambers from 2010 to 2015. There she was exposed to a wide range of public law and civil litigation. Foster later did a one-and-a-half-year stint as a Legal Officer with the Public Service Commission (PSC) before returning to Digicel where she seeks to apply her experience and knowledge of the legal system.

Dr. Jocelyne Clarke-Fletcher was recently appointed as St. Lucia’s Ambassador responsible for Diaspora Affairs. Dr. Clarke-Fletcher will lead the charge to bring Saint Lucians together in a holistic BusinessFocus Feb / Mar

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The role of the Ambassador will be to communicate with non-resident Saint Lucians in different countries, and to assist them in coming home, creating linkages for investment, providing support, or avenues for giving back. She is a Human Resource Management and Project Management specialist and her cadre of work includes several posts with the CARICOM Secretariat in Guyana where she worked for a number of years as well as in the United Kingdom. She is a holder of an MSc. In Human Resource Management, an MSc. In Project Management, a Degree in Public Administration, a PhD in Human Resource Management, also A Chartered International Project Manager (CIPM) and Chartered International Personnel Developer (CIPD).

The Saint Lucia Tourism Authority (SLTA) has appointed Jackie Mathurin its Senior Marketing Manager. Mathurin, a Saint Lucian, has worked in International Business Development and Marketing for the last 20 years. She began her career as a Sales Executive for the St. Lucia Tourist Board in New York in 1995. Since then she has worked in Finance with Moody’s Investment Services as a Client Manager for Financial Instruments in New York. She has also worked in advertising within the B2B division of Conde Nast and has spent the last 15 years working in advertising, sales and marketing for various international luxury brands such as Louis Vuitton, Moet Hennessy, Kenzo Parfums, Princesse Marina de Bourbon, Parfums Aubade, as well as

producing special advertising sections that were published in Fortune magazine, The Economist, the Miami Herald, Businessweek and the Sunday Telegraph, among others. She has interviewed Heads of States all over the world and helped to promote tourism and investment in The Bahamas, Cayman Islands, Bermuda, Antigua, Aruba, Turks and Caicos, Mongolia, Egypt, South Africa, Kenya and American Samoa, to name a few.

Andrew Behl has been appointed P r o j e c t Development Officer at the Saint Lucia O l y m p i c Committee, Inc (SLOC). His responsibilities include assessing the development needs of the various national federations and working with them to develop initiatives and projects to increase their efficiency and ability to administer and deliver sports programming. A former collegiate pole vaulter and decathlete, Mr. Behl brings 12 years of professional sports industry experience spanning projects, programmes, worldclass events and work with national federations in Singapore and Oregon. His grassroots development work goes back to 2007, originally with the Peace Corps, with a focus in the Mon Repos community as well as national pole vault development. Twice a national junior coach, he’s also has assisted two athletes on their way to university scholarships. Behl’s appointment with the Saint Lucia Olympic Committee, Inc took effect in January 2019 and lasts for two years.


MAJOR MOVES Johannes is an alumnus of the University of Lincoln (UK) and a seasoned banker with 18 years’ experience throughout the OECS, Barbados and Belize. Wendy Delmar has been appointed Chief Executive Officer of the Caribbean Association of Banks (CAB). The CAB focuses heavily on advocacy, training and education, among other priorities within the financial services sector. Apart from being a voice for its members, CAB advocates on behalf of the region’s collective Financial Sector, tackling issues such as Correspondence Banking. In that vein, the CAB works closely with the other organizations within the Financial Services Sector to find solutions to matters that affect the Region. Delmar, holds a Masters in Global Human Resource Management and has a passion for developing people’s talents. Among the many objectives, she desires to educate people across the region so that they become au courant with the fastpaced changes that have a direct impact on them. With 24 years of experience in banking to her credit, Delmar started her career as a teller with an international bank on the island., where she assumed more senior roles within the establishment. Ms. Delmar recalls fond memories travelling through the region coaching and training staff and hopes that this new venture will allow her to contribute in a more meaningful way to the Banking Industry.. Managing Director of 1st National Bank St. Lucia Limited, Johnathan Johannes, is one of the new members of the Board of Directors of the Caribbean Association of Banks (CAB). The head of the island’s first indigenous bank was elected at the CAB’s recentlyheld 45th Annual General Meeting and Conference in The Bahamas.

According to Johannes, “CAB provides a huge networking platform for dialogue, sharing ideas, information and solutions within the region and globally. We do not operate in isolation and there are times that we do not necessarily have to reinvent the wheel, but continue to tap into our own expertise and resources among our members to build capacity.” Johannes said developing people and teams to implement strategies effectively and increase efficiencies in striving to perfect service delivery to communities within the various territories is essential. The CAB represents 53 banks and financial institutions in the Caribbean region with an asset base in excess of US$41 billion as at December 31, 2017.

Suzette ArmoogamShah has been appointed President of the Bankers Association of Saint Lucia Inc. and will manage the Association’s affairs from November 1, 2018 to October 31, 2019. Armoogam-Shah assumes leadership of the Association following the departure of Wendy Delmar, former Branch Manager of Scotiabank’s Castries Branch. She is supported by a cadre of banking professionals on the Executive, including Vice-President, Ladesa James-Williams, Country Manager – CIBC FCIB; Secretary, Sandra Fontenelle Country Manager -RBC Royal Bank; Treasurer, Baldwin Taylor, Senior Manager-Retail of Bank of Saint Lucia; and Jonathan Johannes, Managing Director -- 1st National Bank, responsible for Public Relations. Armoogam-Shah is General Manager & Country Head for Scotiabank St. Lucia and is responsible for the overall success of

all banking operations, including Retail, Commercial & Small Business segments. She holds a BSc Economics, University of the West Indies and a Personal Financial Planning Diploma, Canadian Securities Institute. Her journey began with Scotiabank Toronto in 1996, holding numerous progressively senior positions with the most recent being District VicePresident for Scotiabank, Toronto Region. As District Vice-President, her drive and winning mindset contributed significantly to the Bank’s success. Armoogam-Shah’s experience in business development, leadership, change management and generating consistently strong business results will prove valuable as the new incoming President of the Bankers Association of St. Lucia.

Lennon Frederick is a graduate of the University of the West Indies, St. Augustine with a Bachelors Degree in Civil Engineering in 2011. He currently holds the position of Divisional Manager for the Furniture, Paper Products & Construction Supplies division at Renwick & Company St. Lucia. He acquired the majority of his work experience Trinidad and Tobago until he returned home to St. Lucia in 2018. Over the past six years he gained valuable civil engineering laboratory experience from Earth Investigation Systems Limited (EISL), one of the most reputable engineering labs in the region. This set the foundation from knowledge of first principles for further experience in roadway construction, supervision and quality control parameters involved. Joining Renwick and Company in October 2018, Lennon hopes to bring his wealth of experience in the construction industry to provide a fresh, dynamic approach in widening the company’s imprint on the sector both locally and regionally. BusinessFocus

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BUSINESS FOCUS

Contact:

Rendra Gopee | AssuranceErnst & Young Mobile: +1 758 722 8149 | Email: rendra.gopee@bb.ey.com NEW COMPANY REGISTRATIONS Marc Roper | Tax Mobile: +1 758 725 4202 | Email: marc.roper@tt.ey.com EY | Assurance | Tax | Transactions | Advisory

NEW COMPANY REGISTRATIONS COMPANY

NATURE OF BUSINESS

DIRECTORS

2T Promotion Inc.

Events Promotion

Royron Raffian Adams Tovah Tony-Ann Zanick Gibson

Absolute Luxe Resorts Ltd.

The provision of interior design services.

Simone St. Rose

Anse Galet Investments Ltd.

Property Holding

Humbert Gidharry

B&J Courier Ltd.

Deliveries

Barbara Debeauville

BGP 12 Ltd.

Holding Company

Peter George Bates

Blyss One Ltd.

Property Holding

Niameki Charles

Bridgemed Services Inc.

Medical and Healthcare Services

Leathon B. Khan Jeaneen Payne

BZ Car Rentals Ltd.

Car Rental Services

Bradley Nichols

Caribbean Bike Life Ltd.

Sale and rental of motor bikes.

Omar L. Davis

Caribbean Construction and Equipment Ltd.

Construction

Francis Pierre

Clear Bay Investments Inc.

Property Holding Company

Mark Albert Maloney , Roy Charles Santoro Davies, Thomas Norman Tyler

Diverse Procurement Services Ltd.

Provide and source products and services.

Herman Joseph, Oliver Scotland Adna Alphonse, Bryan Mathurin

Eastern Supplies & Services Ltd.

Supplies and services of construction material and equipment.

Allain Smith Imelda Smith

ESSCO St. Lucia Ltd.

Suppliers and service providers for air conditioning, refrigeration and elevators.

Geoffrey Andrew Noel

Executive Communication Solutions Ltd.

Marketing, Media, Events, Communication and Training

Malika Neketa Thompson-Cenac

F-Tech Services Ltd.

Accounting, Civil Engineering, Construction, Engineering, Project Management and Medical Consultancies

Robertson Felicien, Joanne MillsFelicien, Kennedy Felicien, Wayne Felicien

Floissac Receivables Management & Consulting Services Inc.

Consultation

Peter Floissac Ingrid Joyce Floissac

Global Imports and Logistics Inc.

Consulting and Accounting Services

Kayode M. Francois Ronald Joseph

GZA Investments Ltd.

Property Holding, generally to do any other business Eghan Modeste which is not restricted by law.

Hilford D. A. Deterville Memorial Foundation Inc.

(a) To propagate the contributions of Hilford Deterville to jurisprudence legal procedures and practice and the law in Saint Lucia and the wider Caribbean region.

Thecla Deterville, Chaka Deterville Diana M. Thomas

HITO Ltd.

Property Holding

Geoffrey Du Boulay, Michael Du Boulay, Pinkley Francis

Holburn Biotech LC Inc.

Pharmaceutical Development, Pharmaceutical Sales

Ronald H. Stead Stephen King

iCarib Ltd.

Innovative Technologies

Dr. Arne Lorenzen Veronica Harris

BusinessFocus Feb / Mar

|

104


Contact: Rendra Gopee | Assurance Mobile: +1 758 722 8149 | Email: rendra.gopee@bb.ey.com NEW COMPANY REGISTRATIONS Marc Roper | Tax Mobile: +1 758 725 4202 | Email: marc.roper@tt.ey.com EY | Assurance | Tax | Transactions | Advisory

NEW COMPANY REGISTRATIONS COMPANY

NATURE OF BUSINESS

DIRECTORS

Indian Hill Inc.

Holding Company

Jerry Madeliene Delaire Victor Delaire

Instructional Design Solutions Inc.

eLearning Design and Development, Programme Development

Janelle Edward

Island Limes Ltd.

Tourism Tours, Marketing and Promotions

Marva Paul

Janus St. Lucia Ltd.

Real Estate

Janus Gyan

JARS Inc.

Holding Company

Ricardo Eric Velasquez

JASH Ltd.

Property Management

Shara-Ann Velasquez

JJG Plant Hire & Sales Ltd.

Sales and Services of Machinery

James Plante , Jason Campbell

Kanopy Global Inc.

Procurement

Kenneth Michael Doxerie

KM Holdings Ltd.

Holding Company, any and all types of business in Saint Lucia and the wider Caribbean Region

Keith Mondesir

L A B Fishing Corp.

To engage in buying and selling of seafood.

Luis Alcides Cedeno Carreno

Legends Carnival Band Inc.

Carnival Band

Zinaida McNamara , Jenella Gaston, Maundy Lewis, Dwayne Mendes

Lemuria Advertising Ltd.

Advertising Agency

Marius Joseph

Mahadev Inc.

Souvenir Shop

Anna Craane-Lohare, Anitha John Nee Dass, Joycee Jerome

Maverick Construction & Equipment Ltd.

Construction

Troynie Busette

Medex Supply IFC Inc.

Medical Supplies

Toni D. Mathurin

Neet Studios Ltd.

Art and Art Creation.

Jovan Alexander Haile Anthony Hazel Joseph

Nigel’s Taxi & Auto Rental Services Ltd.

Car Purchases, Rentals and Sales

Joseph Orville Nigel Eudoxie

Noa Noa Holdings Inc.

Property Holding

Niameki Charles

Omega Caribbean Ltd.

Provision of Money Service Business

Derek James Fox, Thomas Lorenz

Phoenix Health Services Ltd. Inc.

Medical Clinics, House Calls, Medical Supplies Retail

Yoeli De Leon Ramos King Ian Minvielle, Julian Toussaint

Pierre’s Enterprises Ltd.

Property Management

Juliana Joshua

Platinum Assets Ltd.

Real Estate Investment

Simon Malcolm Calhaem Janine Louise Calhaem

R & G Ltd.

Construction and Consultancy

Guibion Ferdinand, Rick D. Soodat

REMER Ltd.

Retail Plumbing

Mark Charles

Richelieu and Company Ltd.

Legal services, trademarks, generally to do any other business pertaining to legal services that is not restricted by law.

Alberton Richelieu, Alberta Richelieu

ROCKITT Ltd.

Real Estate Investment

Aine h, Edward Brathwaite, Naomi Brathwaite BusinessFocus

Feb / Mar

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105


BUSINESS FOCUS ADVERTISER'S INDEX

COMPANY

Baywalk Shopping Mall Blue Waters Caribbean Alliance Insurance CIBC First Caribbean International Bank Coco Palm Cool Breeze Car / Jeep Rentals Ernst & Young FICS FOSTERS Goddard Catering Grant Thornton Jardin des Fleurs J. E. Bergasse & Company Ltd M Motors R & F Construction Ltd. Rodney Bay Medical Centre SAGICOR LIFE Scotiabank Solar Creativity Caribbean Ltd SOL EC Ltd. The Montessori Centre

Advertiser's

Index

Page

57 30 55 23 79 5 104 27 31 2 89 81 53 1 53 57 15 21 11 81 58

COVERS St. Lucia Distillers

IFC

Bank of Saint Lucia

IBC

Automotive Art

OBC

BusinessFocus Feb / Mar

|

106


TAILOR-MADE FINANCIAL SOLUTIONS INVESTMENT BANKING SERVICES

Capital Market Services Merchant Banking Services Custody Services Research and Advisory Services

2nd Floor, Financial Centre, 1 Bridge Street P.O. Box 1860, Castries LC04 101 St. Lucia Telephone: 1 (758) 457.7231 | 456.6884 | 457.7256 Email: boslinvestments@bankofsaintlucia.com www.bankofsaintlucia.com


Your car is our passion, but first and foremost we are committed to you! At Automotive Art, we’re committed to providing you with high quality service, premium products and the most reliable, knowledgeable, dedicated team to meet all of your needs.

Vide Boutielle Castries (758) 453-6444

La Tourney Vieux Fort (758) 454-8290

www.AutomotiveArt.com


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