Optimizing the use of apps and social media How can you take control?
Mark Grefhorst
Leading mobility solutions… Traffic information
Parking administration
Traffic analysis
Traffic & parking guidance
Travel times, traffic events, historical data, traffic density, traffic jams, etc.
Capacity, opening hours, tariffs, height restrictions
Historical and real time traffic analysis
In car and via road infrastructure
C-ITS
MaaS
Logistics
Tolling
Enabling communication between infrastructure, vehicles & road users
Full-service: traffic guidance, traffic flows, intermodal route planner
Smart route planning, tracking, cost calculation, analysis, etc.
Toll Control Center for toll collection & simulation
…and communities Multimodal mobility payment
On-trip companion
Standalone or linked with management platform
SMS, web, app, in-car
> 3.2 million registered users
Transport & logistics app
> 2.3 million MAU
20.000 MAU
What to communicate to Service Providers? Slim sturen
o Road operators struggle with standardization issues on mapping and exchange profiles o So how can this solved in a way that information is actually ‘readable’ by service providers of apps and social media? o One of the solutions; make use of (European) projects that stimulate standardization & create a shared interface
VM-IVRA
1. Determine the exact start of road works
Create a feedback loop!
(Floating Car) Data shows:
o Quality, accuracy and timeliness issues in public data o This needs to be improved to ensure usability for apps/social media o Why not use the power of these communities to improve to tackle this issue?
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No more vehicles passing
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Change in driving behaviour
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Community reporting RW
2. Monitor actual situation during road works (Floating Car) Data shows: ▪
Driving behaviour (speed etc.)
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Change in direction/routing
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Community reporting changes RW
An example; Road Works…. 3. Determine the exact end of road works (Floating Car) Data shows: ▪
Vehicles passing normally
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Change in driving behaviour
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Community reporting end of RW
How to communicate? o Road operators tend to rely on their ‘standard’ physical assets to communicate o Few ways to notify travelers about the current and upcoming situation, events and routes o Apps and social media can provide 100% targeted information via a multitude of channels (virtual assets) o The next level in Traffic Management!
Partners:
Safe use of apps in traffic management… Post-trip notifications → pre-informing drivers that there will be road closure(s) due to roadworks
…allowing road-operators to distribute traffic… Active re-routing → guiding users individualy to the right (available) parking spot
…and make use of virtual in-car assets Virtual VMS → Dynamically informing drivers on various locations
Some success stories… Active re-routing → guiding users individualy to the right (available) parking spot
Let’s optimize your mobility
mark.grefhorst@be-mobile.com www.be-mobile.com