MAKING AN IMPACT Alexander Jannink FOUNDER AND MANAGING DIRECTOR
Case Study of the World’s First Illegal Phone Use Enforcement Program
THE NEW DRINK DRIVING
A FEW SECONDS IS ALL IT TAKES
AGENDA
Case Study of the World’s First Illegal Phone Use Enforcement Program
GENESIS
2006
2010
2013
2016
2019
2022
2025
A MAJOR SETBACK Road Fatality Rate, indexed 2013. 1
iPhone Sales Million per annum. 2
Distracted driving is the new drink driving
150
140
300
130
250 120 200 110
150 100
100
50
2007
2010 1. 2.
2013
OECD Road Fatality Data, accessed 2019 Apple Statistica ,2020
2016
2019
THE STARTUP
THE FACTS
Distraction is prevalent and dangerous
9%
x4 Increase in risk of a serious crash. 1
.
of road fatalities attributed to phone-distracted drivers. 2
25% of road crashes involve a distracted driver. 3
1. The Centre for Accident Research and Road Safety – Queensland (CARRS-Q) 2020 2. Distracted driving in Fatal Crashes, 2017, Traffic Safety Facts Research Note , NHTSA, April 2018 3. Mobile Phone Use & Distraction, CARRS-Q Distracted Driving Factsheet, February 2017.
TECHNOLOGY
‘HEADS-UP’ SOLUTION
2007
2010
2013
2016
How the technology works
2019
2022
2025
CHRIS KELLS CHIEF TECHNOLOGY OFFICER
‘HEADS-UP’ SOLUTION
Anywhere-anytime approach to deployment
AUTOMATED ENFORCEMENT – FIXED AND TRANSPORTABLE
WORLD FIRST PROGRAM
Pioneering technology grabs headlines
CASE STUDY
World’s First Program
2007
2010
2013
2016
2019
2022
2025
NEW SOUTH WALES, AUSTRALIA – FROM DECEMBER 2019
NETWORK WIDE DETERRENCE
2019
2020
2021
2022
2023
Total Offence Rate 28 per . Mov. Avg. (Total Offence Rate) Linear (Total Offence Rate)
2/2/2022
5/1/2022
8/12/2021
10/11/2021
13/10/2021
15/9/2021
18/8/2021
21/7/2021
23/6/2021
26/5/2021
28/4/2021
31/3/2021
3/3/2021
3/2/2021
6/1/2021
9/12/2020
11/11/2020
14/10/2020
16/9/2020
19/8/2020
22/7/2020
24/6/2020
27/5/2020
1 in 500 drivers 1 in 600 drivers
29/4/2020
1 in 200 drivers
1/4/2020
1 in 300 drivers
Proportion of Traffic Offending
DRIVING CHANGE Mobile Phone Use Offence Rate
0.50%
0.40%
0.30%
0.20%
y = -3E-06x + 0.1259
0.10%
0.00%
SAVING LIVES
Changing behaviours, saving lives
NSW monthly Issued Phone Offences
NSW 12 month rolling average fatalities indexed from 2018
Australia (ex NSW) 12 month rolling average road fatalities indexed from 2018
MONTHLY ROLLING AVERAGE ROAD FATALITIES – NSW, REST OF AUSTRALIA AND NSW CAMERA DETECTED MOBILE PHONE OFFENCE NOTICES ISSUED
BEYOND NSW
Case Study: World’s Seatbelt & Phone Program NEW PROGRAMS, WITHFirst MORE CAPABILITIES World’s First Seatbelt & Phone Program
Enforcement: Changing Behaviours, Saving Lives
DRIVING CHANGE, AGAIN
Changing behaviours, saving lives
Mobile Phone and Seatbelt Offences Referred
QLD 12 month rolling average fatalities indexed from July 2021
Australia (ex QLD) 12 month rolling average road fatalities indexed from July 2021
MONTHLY ROLLING AVERAGE ROAD FATALITIES – QLD, REST OF AUSTRALIA AND QLD CAMERA DETECTED MOBILE PHONE & SEATBELT OFFENCE NOTICES ISSUED
ONE PLATFORM, SOLVING MULTIPLE CHALLENGES
+ DISTRACTION
SEATBELTS
P2P
POINT SPEED
UNREGISTERED
Multi-Function Enforcement Solution
UNIVERSAL CAPABILITY, NEW FRONTIERS
REPLICABLE PROGRAMS THE ASK
ACUSENSUS: FOR SOCIETAL BENEFIT
YOU CAN HELP
Acusensus at Booth 05.317
Alexander Jannink FOUNDER AND MANAGING DIRECTOR