Mediakit Greentech

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Generating leads, branding, product launches and developments, expanding your client base. Just a few of the possible objectives for your trade show participation.

RAI Amsterdam’s Partnerships & Media Solutions department will gladly help you achieve your goals! This can, among other things, be achieved using:

• In- and outdoor communication • Narrowcasting • Print advertisement • Online solutions

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


RAI Amsterdam Legend

From Den Haag

Beatrixpark

Entrance Hall Parking garage Park Foyer

Parking Pedestrian parking entrance

Metro station

Wielingenstraat

Tram stop Auditorium

Train station

Forum

De Boelelaan

Congres Square

Europe Foyer

Amtrium

Scheldestraat

Elicium

Station

Europaboulevard

Europaplein

Ro os ev el tla an

From Utrecht

Front Square

Station RAI

Pr. Kennedylaan

Amsterdam RAI

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


Print Packages

In collaboration with HortiBiz and KAS TuinbouwCommunicatie GreenTech will launch a special show guide focused on the GreenTech 2016, offering you the chance to get in touch with horticulture professionals worldwide.

10%

PRINT MEDIA PACKAGE A*

Full page advertisement in Greentech exhibition catalogue Logo & stand number besides floorplan in exhibition catalogue Logo in exhibitor list in exhibit ion catalogue 180 x 85 mm advertisement in foldable floorplan Logo & stand number besides floorplan in foldable floor plan Normal fee € 4,340 Package fee

€ 3,900

SENT TO 1.500 HORTIBIZ READERS PRIOR TO THE EVENT SENT TO 5.000 KAS READERS PRIOR TO THE EVENT 7.500 CATALOGUES AVAILABLE DURING GREENTECH 2016 20.500+ ONLINE GREENTECH & HORTIBIZ SUBSCRIBERS WILL RECEIVE THE SHOW GUIDE PRIOR TO THE EVENT

DISCOUNT

7.5% DISCOUNT PRINT MEDIA PACKAGE B* Full page advertisement in Greentech exhibition catalogue Logo & stand number besides floorplan in exhibition catalogue Logo in exhibitor list in exhibition catalogue

Normal fee € 3,130 Package fee

€ 2,895

5%

DISCOUNT

PRINT MEDIA PACKAGE C* Half page advertisement in Greentech exhibition catalogue Logo & stand number besides floorplan in exhibition catalogue Logo in exhibitor list in exhibition catalogue

Normal fee € 2,080 Package fee

€ 1,975

* All fees are excluding Dutch btw (vat) * Packages can be adjusted to your liking

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


Online Packages

10%

ONLINE MEDIA PACKAGE A*

DISCOUNT

(only 3 packages available)

Logo on the digital exhibitor list Logo in the Greentech app (floorplan highlight) Advertorial in the Greentech newsletter Normal fee € 1,533 Package fee

€ 1,380

ONLINE MEDIA PACKAGE B*

7.5% DISCOUNT

(only 3 packages available)

Logo on the digital exhibitor list Logo in the Greentech app (floorplan highlight) Banner on the website (20.000 views) Highlighted exhibitor on the website

Normal fee € 1,100 Package fee

€ 1,018

5%

DISCOUNT

ONLINE MEDIA PACKAGE C* Logo on the digital exhibitor list Logo in the Greentech app (floorplan highlight) Banner on the website (20.000 views)

Normal fee € 600 Package fee

€ 570

* All fees are excluding Dutch btw (vat) * Packages can be adjusted to your liking

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


Online Solutions

BANNER The Greentech Amsterdam website offers your company the opportunity to raise its visibility on the trade show website before, during and after the show. well over 36,000 of unique visitors 1st of May till 1st of July 2014* well over 66,000 of unique visitors 1st of January till 1th of December 2014* well over 385,000 of pageviews 1st of January till 1th of December 2014* * Period around Greentech Amsterdam 2014

Conditions • FLASH, JPG, PNG or GIF files can be submitted along with the link the advertisement refers to. (FLASH file always requires an alternative GIF/JPG/PNG version) • All banner positions alternate. • Advertisements must be approved by RAI Amsterdam. • The website is responsive Banner small package (based on 10,000 pageviews) Banner medium package (based on 20,000 pageviews) Banner large package (based on 30,000 pageviews)

€ 200.€ 400.€ 600.-

LOGO ON DIGITAL EXHIBITOR LIST Greentech offers you the opportunity to be conspicuously listed with your logo in the digital participants’ list. The logo is clickable and immediately refers visitors to your Company Profile. € 150.-

HIGHLIGHTED EXHIBITORS To draw attention to yourself on the Greentech Amsterdam website you can place your logo as a highlighted exhibitor. The logo is clickable and immediately refers visitors to your Company Profile. Only three logos are highlighted at any one time. € 500.- per 3 months

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


Online Solutions

E-NEWSLETTER The Greentech newsletter offers various options to you as an advertiser. It allows you to reach well over 7801 Greentech visitors who would like Greentech to notify them of your: • Product launch • Discount campaign • Competition • Trade show campaign 1. The sponsored content position is exceptionally suitable for sharing your knowledge and increasing your company’s authority in the market by sharing a whitepaper or blog for example. The sponsored content position always links directly to the Greentech website where all the extra info can be placed. It’s also possible to link this position to your Company Profile site. 2. The ad position is suitable for commercial and recruiting use. This location may hold for example your exhibition offer. The ad can also link straight to your website or Company Profile. € 1,133.-

PARTNER MAIL Well over 981 subscribers have indicated that they wish to be kept up to date by Greentech ’s partners. You can also have your own target group selection made from RAI Amsterdam’s entire database. Conditions • Advertisements must be approved by RAI Amsterdam. • Partner mailings will be sent by RAI Amsterdam. • Address files will not be shared with third parties. • You can submit your own HTML according to the submission specifications. Fixed Fee € 500.- | Variable Fee € 0.75 per email address

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


Online Solutions

GREENTECH APP SPONSOR The Greentech Amsterdam app will provide the visitors with all the information they need to optimally prepare their visit to the Greentech. Also new this year, are the special app sponsorship opportunities we offer. The special sponsorship packages are available to a limited number of exhibitors. These are a great way to ensure being found by potential customers and to show the innovative character of your company. Total package: â‚Ź 3000.- | Floorplan Highlight*: â‚Ź 250.- (10 packages available) * Only floorplan highlight can be bought separately

TOTAL PACKAGE

SPLASH SCREEN

MENU SPONSORING

PUSH NOTIFICATION

The splash screen is exclusively available to the sponsor of the app and shows your company logo to every person who opens the app.

Menu sponsoring offers a high level of exposure and can virtually connect every app user to your Company Profile (or custom landing page). Menu sponsoring includes your logo and company name in the menu of the app.

A push notification is a very powerful and realtime marketing tool. In a 140- character message, you can encourage traffic to your booth or activity. Push notifications are scheduled once a day and exclusively available to the organization and to the Sponsor of the Greentech app. There are 3 push notifications included (1 notification per day).

VISITOR UPDATE/NEWSLETTER

Greentech will announce in the visitor update or newsletter that your company is Sponsor of the app.

FLOORPLAN HIGHLIGHT* You will receive noticeable highlighting on the digital floor plan so that your company will stand out and be recognizable. Your booth can be clickable and redirects to your Company Profile.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


In- and outdoor communication

BANNERS Welcome your visitors by creating an avenue of banners leading them to the entrance! The banner poles are aligned in front of the major entrances C & K. See mobile flagpoles for other locations. 150cm wide x 600cm high | € 3,945.- per package (9 flags) (Fee includes production and placement costs)

MOBILE FLAGPOLES There are locations on RAI Amsterdam’s outdoor area where flagpoles may be erected. In consultation, you may indicate where you wish to position a mobile flagpole. 100cm wide x 300cm high | € 1,370.- per package (3 flags) (Fee includes production and placement costs)

REVOLVING DOOR BRANDING Revolving door branding allows you to reach your target group straight away. This double-sided branding has immense impact. Revolving door branding is an option at Entrances C & K. There are two options for branding the doors: placing an object in the revolving door or stickering the door’s sides. Variable sizes | Object: € 3,000.- or stickers : € 5,000.(Fee includes production and placement costs)

ROUND BANNERS This product is the essence of point-of-sales material: being seen. The frame has an eye-catching design. Round banners can be hung in Entrance C. 410cm € 4,400.- | 650cm € 5,400.- (Fee includes production and placement costs)

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


In- and outdoor communication

BILLBOARDS You can display your message on high-quality and, if so desired, illuminated billboards. The billboards can be placed in a variety of locations on RAI Amsterdam’s outdoor site. Every billboard has two sides. 355cm wide x 245cm high | € 4,290.- per package (2 billboards) (Fee includes production and placement costs)

EXPOSURE TOWERS These square towers are perfect for use as eye catchers or referrals. The sides can bear identical or different messages. The towers can be positioned outdoors in the locations you desire. 150cm wide x 375cm high | € 2,085.(Fee includes production and placement costs)

EXPOSURE BOX An additional space can be created for you using an exposure box that you can exhibit your products in. Various sizes | € 17,445.(Fee includes production and placement costs)

TOILET BRANDING Do you want your message to be etched into people’s memories? Toilet advertising is a very suitable method to that end. There are poster frames on the insides of the toilet doors and above the urinals that your posters could be placed in. Also, stickers can be stuck in various locations in the toilets. 297mm wide x 420mm high € 895.- per package (25 poster frames) (Fee includes production and placement costs)

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


In- and outdoor communication LARGE BANNER FRAME LOCATIONS

LARGE BANNER FRAME - F01/F12/F13/F14 Would you like to inform your visitors in an unmissable way that you and your brand or company are at the show? Why not employ a facade banner as an eyecatcher! Various facade banners can be installed at the entrance to the Holland Complex (Halls 9, 10 &11). Various sizes | from € 5,565.(Fee includes production and placement costs)

LARGE BANNER FRAME - F02/F03/F04 Would you like to inform your visitors in an unmissable way that you and your brand or company are at the show? Why not employ a facade banner as an eyecatcher! Various facade banners can be installed at the entrance to the Holland Complex (Halls 9, 10 &11). 1700cm wide x 490cm high | € 8,525.- (Fee includes production and placement costs)

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


In- and outdoor communication

BRANDING MULTI-STOREY CAR PARK – BARRIER ADS Would you like to grab visitors’ attention the minute they come onto the site? Barrier advertising is a very effective way of doing so. This can be used on all multi-storey car park barriers. Various sizes | € 4,565.- per package (10 barriers) (Fee includes production and placement costs)

BRANDING MULTI-STOREY CAR PARK − POSTER FRAMES You can reach your target group as early as in the car park by using the poster frames present there. For many their first point of contact on site. 84cm wide x 118cm high | € 1,300.- per package (10 poster frames) (Fee includes production and placement costs)

BRANDING CAR PARK An interesting promotional opportunity is to reach the visitors when arriving at the RAI Amsterdam parking area. There are several tailormade possibilities in the car park, for instance branded pillows on the pillars etc. Please contact us for a tailor made concept. Various sizes | Fee at request

FLOOR BRANDING – FLOOR GRAPHICS Would you like to repeatedly use your message? You can do so with these high-end floor stickers. Pack 1: 1x1 metre (5 pieces) | € 1,485.Pack 2: 2x2 metre (2 pieces) | € 1,715.Pack 3: 4x4 metre (2 pieces) | € 3,690.Naturally, other dimensions are also an option! (Fee includes production and placement costs)

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


In- and outdoor communication

SCAFFOLDING NETTING Looking for impressive media? Advertising on scaffolding netting will make your dreams come true. Advertising netting will be stretched across the scaffolding. The structure’s sides can be finished with full colour messages. Various sizes | € 17,895.(Fee includes production and placement costs)

PROMO POINT WITH STAFF At fixed, predetermined locations a team of a maximum of 4 people may hand out flyers or samples. Note, exhibitor is responsive for hiring staff. 12 m2 | € 2,145.-

PROMO POINT WITH OBJECT Would you like to display your own advertising object such as a stickered car or an inflatable? If so, opt for a promo point with object. 12 m2 | € 2,145.-

PROMO POINT WITH STAFF AND OBJECT Would you like to display your own advertising object such as a stickered car or an inflatable? If so, opt for a promo point with object.combined with a promotional team. Various sizes | € 3,215.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


In- and outdoor communication

TRIANGULAR BOARDS You can easily communicate your message to visitors along the route. A package of 5 triangular boards contains 15 posters in total. Your A0 posters will be visible from three sides, subdivided across five frames. These can be placed at various locations around the RAI site. 84cm wide x 118cm high | â‚Ź 2,075.(Fee includes production and placement costs)

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


Narrowcasting

RAI LIVE! Your corporate film or logo can be screened on the monitors at the RAI complex. You can choose to show a 20 or a 30 second clip. Please Note: The silent Images are shown at least 10 times an hour. 20 sec: € 2,105.- / 30 sec: € 3,155.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


Print Advertisement

SPECIAL PRINT OFFER: GREENTECH EXHIBITION CATALOGUE In collaboration with HortiBiz and KAS TuinbouwCommunicatie GreenTech will launch a special show guide focused on the GreenTech 2016, offering you the chance to get in touch with horticulture professionals worldwide. SENT TO 1.500 HORTIBIZ READERS PRIOR TO THE EVENT | SENT TO 5.000 KAS READERS PRIOR TO THE EVENT | 7.500 CATALOGUES AVAILABLE DURING GREENTECH 2016 | 30.500+ ONLINE GREENTECH & HORTIBIZ SUBSCRIBERS WILL RECEIVE THE SHOW GUIDE PRIOR TO THE EVENT

CATALOGUE

2014

Download the GreenTech 2014 app

THE GLOBAL MEETING PLACE FOR ALL PROFESSIONALS IN HORTICULTURE TECHNOLOGY

THE INTERNATIONAL TRADE FAIR FOR HORTICULTURE TECHNOLOGY IN COOPERATION WITH

CATALOGUE You can buy advertising space in the exhibition catalogue. 1/1 page advertisement inside (cover 2) € 3,250.1/1 page advertisement inside backside cover (cover 3) € 3,125.1/1 page advertisement backside cover (cover 4) € 3,375.1/1 page advertisement € 2,500 .1/2 page advertisement € 1,450.Logo and stand number next to floor plan € 385,Logo next to alphabetical list of exhibitors € 245.-

ORGANISED BY

FOLDABLE FLOORPLAN

(7.500 PIECES DISTRIBUTED DURING THE EXHIBITION) You can buy advertising space in the fold-out floor plan. Full back-side advertisement 80 x 170 mm advertisement * 80 x 80 mm advertisement * Logo and stand number floorplan

€ 2,950,€ 600,€ 400,- € 385,-

*to be determined

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


Contact

A successful advertising concept is your path leading to even more success. Whether in the halls or in the outdoor area, take the opportunity of promoting your company and products beyond the confines of your exhibition stand. We would be pleased to provide you with appropriate advice and make you an offer to suit your specific needs. All forms and types of advertising can be produced via Partnerships & Media Solutions.

Tom Mous Sales Manager Media Solutions t.mous@rai.nl or +31 (0)20 - 5493119 Marjolijn van Loon Sales Manager Media Solutions Online m.v.loon@rai.nl or +31 (0)20 - 5491731 All rates listed in this brochure are for exhibitors of Greentech 2016 and exclude BTW [Dutch VAT]. Price changes, spelling and typesetting errors reserved.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL +31 20 549 2398


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