Intertraffic Digital & Online Media kit 2024

Accelerating connections for today's and tomorrow's mobility challenges

Worldwide engagement - 365 days a year

DIGITAL & ONLINE MEDIA KIT 2024

REACHING MOBILITY PROFESSIONALS

AROUND THE GLOBE

Intertraffic is the trusted global engagement accelerator for the mobility and traffic technology sector.

Collaboration, innovation, and sharing knowledge are all essential factors in addressing mobility challenges worldwide.

Since 1972 we connect public and private parties across the entire value chain to tackle pressing issues, seize current opportunities and spotlight future ones.

With our events around the world and year round relevant and engaging content on our platform and news channels, we provide mobility professionals easy access to insights, future proof solutions, business opportunities and a global peer network.

Connect & engage

Our digital platform provides highly engaging industry content . We use AI-based networking, matchmaking and leadgen functionalities. Our reach is global and extends to 100,000+ professionals in over 140 countries.

Making headlines

Thought provoking and engaging content, going full circle on people, challenges, technology, solutions and use experiences. Stories from vision to practical application, helping mobility professionals stay ahead of the game.

Widespread & year round

24/7 industry interaction across the globe: year round online platform

international newsletter social media channels

documentaries trend reports

in-person trade events

Multi format solutions

For solution providers, technology vendors and institutions we have various solutions to accelerate marketing or business development initiatives, source new partners and generate leads.

Besides various content formats we have an array of straight forward advertising and sponsored content opportunities.

Website/Newsletter/Social Media - content & advertising opportunities

Knowledge is there to be spread! Our online Intertraffic platform is there to share know how whilst learning from others. Our newsletter with 50,000 subscribers covers all aspects of the mobility industry in transition. We have various branding and advertising opportunities.

*Co-creation of content is conditional. We are happy to consult you on the possibilities in line with Intertraffic's brand values.

THOUGHT LEADERSHIP INTERVIEW SHOWCASE ARTICLE

Co-creation

A strategic interview article (1500-2000 words) featuring thought leadership in the mobility spectrum, touching on market and company developments and opportunities.

Publicity & Promotion

Published on Intertraffic website news page for minimum of one (1) year, featured in one (1) newsletter and posted in Intertraffic social media channels (LinkedIn, Facebook, Instagram, X [Formerly Twitter]) and part of content repurposing campaign.

Deliverables

Interview creation [including preparation, conducting, writing and editing], publicity and promotion. Client to provide photo material if desired.

SPONSORED CONTENT / FEATURE ARTICLE

Sponsored content

Original, engaging content that can benefit the mobility industry directly supplied by client [text/video] and shared with a wider audience via Intertraffic's platform and channels.

Publicity & Promotion

Published on Intertraffic website news page as sponsored content for minimum of one (1) year, incorporated in one (1) newsletter and highlighted in Intertraffic social media channels (Facebook, Instagram, X [Formerly Twitter]).

Deliverables

Client to supply article* title max 30 characters (incl spaces ) text min. 1000 characters; read more URL option at closing section of article; header image (JPG.) for website [1100x400 px]; image (JPG.) for social media use [1200x628 px].

HORIZONTAL CATEGORY BANNER

Publicity & Promotion

Published on Intertraffic website news page in a specific news category.

Deliverables

Please share the banner in GIF. or JPG. file.

All banners should be max. 200kb

Size (width x height): 728x90px

Size (width x height): 300x50px

Always supply the website address to which the banner should be linked to, separately (URL).

Why choose a horizontal category banner? Reach your international target markets by positioning and branding your company as a solution provider within a specific market segments.

WEBSITE BANNER - ARTICLE SIDE BAR

Publicity & Promotion

Published on Intertraffic website on all news pages.

Deliverables

Please share the banner in GIF. or JPG. file.

All banners should be max. 200kb

Size (width x height): 320x250px

Always supply the website address to which the banner should be linked to, separately (URL).

Why choose an article side bar ad?

Align yourself with the most relevant stories and reach our global audience of leading professionals by placing your company and branding alongside our top-notch content.

WEBSITE BANNER - LEADER BOARD

Deliverables

Please share the banner in GIF. or JPG. file.

All banners should be max. 200kb

Size (width x height): 728x90px

Size (width x height): 300x50px

Always supply the website address to which the banner should be linked to, separately (URL).

Why choose a leader board banner ad?

Reach our global audience of professionals with your branding. This ad position is best suited for announcing new products, connecting to a market segment etc.

WEBSITE BANNER - HOMEPAGE EVENT SITE

Deliverables

Please share the banner in GIF. or JPG. file.

All banners should be max. 200kb

Size (width x height): 728X90px

Size (width x height): 300x50px

Always supply the website address to which the banner should be linked to, separately (URL).

Why choose a leader board banner ad?

As one of our most high traffic webpages, this ad spot is the prime location to launch products or present your company to the entire traffic technology and mobility industry.

NEWSLETTER BANNER ADVERTISEMENT

Feature

Your advertisement in the Intertraffic newsletter for branding, product launch and promotion

Publicity & Promotion

Banner advertisement in one (1) newsletter with link to advertiser's website.

Deliverables

Client to supply:

Banner (600X106 px) in JPG. format.

Link to external URL

NEWSLETTER ADVERTORIAL

Feature

Item combining branding and content in the Intertraffic newsletter for awareness, product launch and promotion purposes.

Publicity & Promotion

Advertorial in one (1) newsletter with link to advertiser's website.

Deliverables

Client to supply advertorial:

Visual (290x183 px) in JPG. or PNG. format

Title max 65 characters incl spaces

Body text max 200 characters incl. spaces

Link to external URL

SOCIAL MEDIA POST - ARRIVALS FORMAT

Feature

Let Intertraffic introduce you to visitors and let them know you are present at Intertraffic

Amsterdam 2024. We will mention your company name, booth number and your company quote.

Publicity & Promotion

Facebook & X (Formerly Twitter)

Deliverables

Client to supply:

Visual (high res 1200X628px JPG. or PNG.)

Company quote max 10 words

Your company Facebook and X (formerly Twitter) handles

SOCIAL MEDIA POST

Feature

This format allows you to put a spotlight on your company. Use our Social Media network by posting a content piece via our page. The content is provided as a social media post; a short text combined with a visual.

Publicity & Promotion

Facebook & X (Formerly Twitter)

Deliverables

Client to supply:

High resolution image of 1200x698 px landscape in JPG. or PNG. format. Facebook caption - 40 words and your company handle

X (Formerly Twitter) caption - max 280 characters and your company handle

COMPANY PROFILE / PROFILE PLUS

Marketplace index

Your company profile page in the Intertraffic marketplace index on Intertraffic.com. Companies listed in this online industry directory can update their information 24/7 with their latest news on products and services. The index is browseable and searcheable and offers a comprehesive overview of the market.

Basic features [standard company profile]

Company name, description, address, website

Contact form on company page

Logo on company page & online exhibitor list

Stand number on company page

Uploading press documents, products, photos, innovations

Uploading social media channels

Profile Plus - premium features

Uploading brochures and white papers

Newsletter sign up functionality

Crawler (search results of your website)

Looking for distributors functionality

Appointment module

A basic company profile is inclusive for all Intertraffic exhibitors

WHITE PAPER PROMOTION

White paper = authority

Your white paper in the spotlights via the Intertraffic channels, a great opportunity to position your expertise on a specific topic to a wider audience to generate leads by informing prospective customers about your specialism.

Publicity & Promotion

Published on Intertraffic website as white paper for minimum of one (1) year, posted in Intertraffic social media channels (Facebook, Instagram, X [Formerly Twitter]).

Deliverables

Client to upload white paper via company profile plus page, leadgen through download. [white paper promotion is currently exclusively available for companies with a profile plus page in the Intertraffic marketplace index]