Public Transportation & MaaS: How Visa is helping to make cities smarter
Venceslas Cartier | Urban Mobility Partnerships | Senior Manager
Urban Mobility Solutions
NOTICE OF CONFIDENTIALITY AND DISCLAIMERS
Confidentiality This presentation is furnished to you solely in your capacity as a client of Visa and/or a participant in the Visa payments system. By accepting this presentation, you acknowledge that the information contained herein (the “Information”) is confidential and subject to the confidentiality restrictions contained in the Visa Core Rules and Product and Service Rules or other confidentiality agreements, which limit your use of the Information. You agree to keep the Information confidential and not to use the Information for any purpose other than in your capacity as a customer of Visa or as a participant in the Visa payments system. The Information may only be disseminated within your organization on a need-to-know basis to enable your participation in the Visa payments system. Please be advised that the Information may constitute material non-public information under U.S. federal securities laws and that purchasing or selling securities of Visa Inc. while being aware of material non-public information would constitute a violation of applicable U.S. federal securities laws. As-Is Disclaimer Case studies, comparisons, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa Inc. neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The Information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required. Analyses may be based and dependent on underlying data sourced or provided from third parties. Visa does not make any representation with respect to the quality or accuracy of such data; furthermore, the quality and accuracy of such underlying data may affect the resulting analysis. Best Practice Disclaimer These materials and best practice recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory or other advice. Recommended marketing materials should be independently evaluated in light of your specific business needs and any applicable laws and regulations. Visa is not responsible for your use of the marketing materials, best practice recommendations, or other information, including errors of any kind, contained in this document. Third Party Marks All 3rd party brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa. Visa Public
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Visa and urban mobility
Visa recognizes cities are striving to be more inclusive, more connected, and more resilient, and we actively support them in delivering these outcomes. We help cities and transport operators address today’s challenges while transforming urban mobility with simple, convenient, and secure digital payment solutions across connected, door-to-door journeys.
Visa Public
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A time of new challenges and tremendous opportunity
Increasing urbanization Migration to urban areas continues at a rapid pace, putting increased pressure on transport systems
Customer-centricity
Diversification
The pandemic has accelerated a shift to enabling more seamless, convenient and touch-free customer experiences
New forms of urban transport have emerged that complement traditional forms of transport
With an estimated three million people moving to cities every week, the global urban population is expected to reach 68% by 2050.
3M
68% 4
Driving the rapid evolution of payments Globally, the payments that are growing faster are those that reduce friction and boost convenience, while maintaining the incredibly high standards of security you’d expect from Visa.
% of Contactless Global Penetration
100
71%
Contactless Payments are a firmly-established way to pay 50
33%
Mobile devices have liberated payments in-app, online and in-store
Since launch, we’ve processed more than $1T of Visa Token Transactions [1]
0 2016
2017
Global 5
2018
2019
2020
Europe Region
1 Visa Press release https://usa.visa.com/about-visa/newsroom/press-releases.releaseId.16861.html 2 Data visualization based on Visa Processed Face-to-Face transaction data, 2014-2019 Visa Public
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©2020 Visa. All rights reserved. Visa confidential
Consumers demand frictionless payments while on the move Desire convenient, touch-free payments with no physical ticket or cash Want fare flexibility and clear, more transparent costs
Habituate the use of contactless payments beyond urban transport Urban Mobility Volumes
88%
of commuters expect their transit systems to offer contactless payments1
©2021 Visa. All rights reserved. Visa confidential.
Visa Public
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“We came to the very simple realisation that nobody wants to buy a ticket and actually we don’t want to sell them one either”
Shashi Verma | CTO | Transport for London
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Transforming urban mobility: the connected journey More connected and convenient payment options encourage ridership, making cities more livable and sustainable, and paving the way for enjoyable and efficient door-to-door journeys.
Planning
>
Before travelling
>
Tap to ride
Parking / Tolls
Home
Walk
Bicycle/Scooter
>
During travel
>
Arrive
>
Work
Metro / Rail / Tram
Station
Bus
Car / Taxi / Car-share Trolly
Visa Public
Post travel
Station
Leisure
Education
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Digital payments: A world of benefits
Reliable, secure, open transportation offers benefits to all parties within the urban mobility ecosystem. Customers
Operators
• Simplify ridership
• Increased ridership
• Reduced costs
• Reduced operational costs
• Fare flexibility
• Helps to reduce fraud
• Financial access and inclusion
• Ability to provide financial access and inclusion
• Secure and safe way to travel
• Access to value-added services and Mobility as a Service (MaaS)
Tech Partners
• Increase in product sales and access to new markets
Financial institutions
• Increase transaction volumes
• Gain economies of scale
• Access to new market segment – reusable & scalable
• Increase investment and innovation opportunities
• Wider opportunity for cash displacement • Drive top-of-wallet preference • Opportunity for further innovation and differentiation
Cities
•
Digitalization leads to greater transparency and consequent higher economic output
•
Improved security
•
More livable cities
•
Improved access for financially vulnerable
Visa’s urban mobility product & services
Visa offers a wide range of urban mobility products, services, and frameworks that were developed with deep technical know-how and years of experience Partnerships (Visa Ready for Transit)
Loyalty (Visa Offers Platform)
Pay-in-Advance Solutions Data & Analytics
Acceptance
(Visa Digital Ticket*, Visa Private Label, Visa Prepaid)
Mobility & Transport Transaction - MTT)
Planeta Virtualization SAM enabled by Visa (Secure contactless payments)
Tap to phone
Accelerate deployment with Visa Ready for Transit Purpose-built to facilitate the selection of urban mobility partners to improve time-to-market while meeting Visa's rigorous compliance and security requirements.
Visa Ready for Transit (VRfT)
More than 140 partners worldwide, providing access to an expanded network of technology solutions and expertise. Support upgrades to next generation fare systems, including transit payment terminals, back-office management and gateway solutions. Reduces time-to-market by simplifying selection process and streamlining testing and implementation quality. 60 plus VRfT Certified products meet Visa’s high standards.
Visa Public
Urban mobility across the globe Visa is involved in over 750 urban mobility projects worldwide and has helped launch over 500 contactless pay-as-you-go transit projects, with 90 in 2021.
Visa Public
Urban mobility in action NYC
35M
taps
More than 35 million taps; the first 5 million taps were recorded over 31 weeks 3 million taps were recorded in February 2020 alone
London
26M
cards
26 million cards seen since launch
130
countries
Customers from 130 countries outside the U.S. and every single continent other than Antarctica have used the system
150K
taps
In the last week of February 2020, the system recorded its first set of weekdays with over 150,000 taps per day
100
70%
Cards seen from over 100 countries
70% reduction in cost of ticketing
countries
Over 1 million cards used on a typical day
110K increase in daily journeys
1 million cards registered
Singapore
30K+
$1.39B
24.1M
30,000+ touchpoints
$1.39B in total annual
In 2019, this system helped 24.1M travelers:
ticket revenue
13
5.6M residents / 18.5M visitors ©2022©2022 Visa. All Visa. rights All rights reserved. reserved. Visa Public. Visa Confidential
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Urban mobility in action Rome
2M
taps per day
Stockholm
300K
trips per day
Porto
150M
Annual trips
700
terminals
20% 83
of journeys
countries to tap
40% 300
of taps in 10 stations
terminals
40%
of domestic travellers
15
Bonn
360
buses and trams
700
terminals
10k
taps per day when launched
©2022 Visa. All rights reserved. Visa Public. ©2022 Visa. All rights reserved. Visa Confidential
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Urban Mobility Solutions
Next Steps: MaaS & Shared Mobility Visa Public
Optimizing mobility with MaaS
MaaS is considered a solution that will be a part of the future of urban mobility, aiming to more inclusive, more connected, and more resilient. MaaS addresses B-to-C business and B-to-B business – allowing private companies to build their own application to manage mobility policies and reduce carbon emissions – but also address B-to-G business, supplying the tools for better management of public spaces for cities and public organizations. In this promising market, Visa wants to build a more effective bridge between authorities, operators, and users, by supplying dedicated payment solutions.
Visa Public
Optimizing mobility with MaaS
With MaaS, one of our objectives is to deliver digital payments acceptance to transform and improve the traveler experience. In cooperation with several start-ups, Visa is supporting the launch of new MaaS platforms to offer all modes of urban mobility starting with car sharing, ride hailing, kick scooters, public transport, bike leasing & much more.
The new offers are changing the landscape of mobility business, offering employees access to all modes of urban mobility, removing friction from the ecosystem or from the purchase process.
Visa Public
Optimizing mobility with MaaS
Card or Token on File
Contactless Credentials
(Visa Funding Source Reimbursements)
(Visa Prepaid, Visa Private Label, VDT)
Partnerships
Digital Identity
MaaS App
Alternate Credentials
Loyalty
(Biometric, Barcode, QR)
Visa Public
(Visa Commerce Network)
Acceptance
(inclusion of all modes of transport)
Optimizing mobility with MaaS Integrated MSP Entreprise Wallet/Funds
Sustainable budget Mobility budget MSP
Credit Card
Non-integrated MSP Entreprise Wallet/Funds
Employee personal bank card
Virtual VISA bank card ©2022 Visa. All rights reserved. Visa Confidential
Visa Public
Urban Mobility Solutions
Next Steps: EV Charging & in-car payments Visa Public
Optimizing mobility with EVC & in-car payments
Partnering with the EV division of BP for the German market to support open loop acceptance on EV chargers
Global technology partnership to integrate digital commerce into the car seamlessly and conveniently
Ongoing cobrand cooperation with Toyota as part of the 2024 Olympics Games in Paris to provide sustainable open loop cars
Visa, the first representative from the payments community to join CharIN, a non-profit international charging initiative working with all parts of the e-mobility value chain. Visa Public
©2022 Visa. All rights reserved. Visa Confidential
First partnerships in EVC
1,000 EV chargers implemented in Germany, all equipped with EMV readers for bank card and wallet acceptance
Loyalty program and cash-back for drivers supported by Visa – 10% discount for all EV charge made using a Visa bank card BP plans to expand its electric vehicle charging from the current 11,000 charging stations to 70,000 by 2030.
« In terms of the business model, we are approaching a turning point where filling up with electrons is more profitable than filling up with petrol. »
Emma Delaney, Product Manager for BP ©2022 Visa. All rights reserved. Visa Confidential
Visa Public
First partnerships for in-car payments
Partnership between Daimler Mobility and Visa, Daimler will offer “native” in-car payments: the vehicle itself becomes a biometrically enabled payments device, thanks to Visa’s Delegated Authentication technology.
“This is a powerful example of how the world’s leader in digital payments and the inventor of the automobile are able to combine their technologies to create the next generation of smart solutions for the automobility sector, providing the driver and passengers with a completely new in-car connected commerce experience.”
Antony Cahill, Deputy CEO and Head of European Markets, at Visa in Europe ©2022 Visa. All rights reserved. Visa Confidential
Visa Public
Next steps
Actively involved to simplify and streamline the process of modernizing payment across all forms of urban mobility, we look forward to working with you in bringing your vision to life: Standardization: establish frameworks to standardize openloop acceptance
Partnerships: actively fostering, building and managing partnerships with new solution providers Sustainability: cooperation with governments, cities and Public Transport Operators and Mobility Service Providers to define the future of mobility.
Visa Public
Public Transportation & MaaS: how Visa is helping to make cities smarter
Thank you! Q&A Urban Mobility Solutions