Amy Bishop Design The idea behind this brand is to represent Amy Bishop as a designer. The objective is to create a successful brand for her design work before finishing as a student and entering the design world. The branding with potentially help her gain a job in the industry. The target audience for Amy Bishop Design is for potential employers looking for a design graduate interested in editorial and branding design. The Brand Voice The influence behind the brand is the idea of commentry. Every designer has a voice, and the idea being played with, is that Amy Bishop has a voice. She has an opinion and isn’t worried about getting her voice and ideas heard.
Contents Colour Design Logo Design Logo Sizing Acceptable Logo Use Logo Addition Unacceptable Logo Use Font Design
Colour Design Amy Bishop Design represents Amy Bishop and her brand as a designer. Therefore understanding what colour best represents her and her style of work is a must to ensure the right colours are representing her style and personality. Turquoise Meaning
• Communication, clarity of thought • Balance and harmony, calmness • Idealism, creativity and inspiration • Self-expression • Compassion, healing and self-sufficiency
The basis behind the brand is to represent the voice of communication, commentry and clarity. The fact that the brand is the representation of a graphic designer also shows the that the brand has creativness and an inspirational side. Therefore the use of turquoise works very well as a brand identity colour used for representing Amy Bishop.
BRIGHT TURQUOISE #2AD0D8 R 42 G 208 B 216
BLACK #000000
C 63 M 0 Y 21 K
WHITE #FFFFFF
R 0 G 0 B 0
R 255 G 255 B 255
C 75 Y 68 M 67 K 90
C 0 Y 0 M 0 K 0
0
Logo Design
The logo is created with a rotation of the ‘A’ by 180 degrees clockwise in order to create the ‘B’. The simple idea behind the logo is the creation of the initials of Amy Bishop, in order to create a brand identity to represent her love for simple design. The logo also symbolises speech marks to show off her element of commentry.
Logo Sizing
The size of the logo is not set. It can change as long as it is clear, readable and recognisable. The logo can be any size as long as the shapes and sizes are in proportion to each other.
Acceptable Logo Uses
The only acceptable logo uses are with the ‘A’ and ‘B’ shapes set in the size proportions in Logo Design. The Logo shown has no acceptable shape alterations.
The addition of the word ‘Design’ is also an acceptbale use of the logo. The word ‘Design’ would be used in the requirement of recognising the logo as a design brand.
Amy Bishop Design amy-bishop@outlook.com 07583585730 www.amybishopdesign.co.uk
Amy Bishop Design
Amy Bishop Design
amy-bishop@outlook.com 07583585730
amy-bishop@outlook.com 07583585730
www.amybishopdesign.co.uk
www.amybishopdesign.co.uk
The addition of the brand information is only acceptable where there is a requirement for the brand contact information to be used. The requirements will still need to be in proportion to the size of the logo. This use of the logo can’t be used in large sizes, only for smaller documentation purposes such as stationary elements like letterheads.
The logo can be used as an image, and over an image, just ensure the logo is clean and readable and in proportion.
Logo Addition
Amy Bishop Graphic Designer and Creative Online Portfolio
The additional insert of the curved line can be used as an insert to split up text and logo, or text and text, or logo and images or text and images.
Unacceptable Logo Uses 1. Do not use colours other than brand colour palatte. 1.
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2. Do not use an overly thick line in comparison to logo size. 3. Do not use a line of different colour to inside logo colour unless white, then use black.
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4. Do not tilt logo. 6.
5. Do not put text over logo. 6. Do not change the size of parts of the logo. 7. Do not compress the logo. 8. Do not stretch the logo.
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9. Do not remove the space inbetween the logo parts.
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10. Do not make the word design bigger than the logo. 11. Do not allow the word design to go next to the logo. 12.
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Amy Bishop Design a.e.bishopdesign@gmail.com 07583585730
www.amybishopdesign.co.uk
12.Do not allow the word design to go above the logo. 13. Do not allow the text design to over power the logo. 14. Do not use the text logo design over text.
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15. Do not use bold text with the information logo design.
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Amy Bishop Design a.e.bishopdesign@gmail.com 07583585730 www.amybishopdesign.co.uk
Font Design Every brand requires a font to represent them. Amy Bishop design represents the brand of a vocal individual. The brand is about communicating and the voice of a designer. It shows creativity and the use of simple design. The font should follow suit. Something that is playful and creative, but at the same time limited to simple, clean and crisp design. Zapf Humanist 601 BT Fonts can say a lot about a design or a brand. The choice of this font represents the voice of the individual. The chosen font should relate to the designer and reiterate the voice the brand has. In this case the brand follows a clean simple design process with that creative and fun reflection into design. Zapf Humanist 601 BT follows the idea that the brand represents. A simple clean Sans Serif font with a playful addition of line thicknesses and weighting.
Zapf Humanist 601 roman ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890 ,./?!@#$%^&*()
Zapf Humanist 601 italic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890 ,./?!@#$%^&*()
Zapf Humanist 601 demi ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890 ,./?!@#$%^&*()
Zapf Humanist 601 demi italic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890 ,./?!@#$%^&*()
Zapf Humanist 601 bold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890 ,./?!@#$%^&*()
Zapf Humanist 601 bold italic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890 ,./?!@#$%^&*()
Zapf Humanist 601 ultra ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890 ,./?!@#$%^&*()
Zapf Humanist 601 ultra italic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890 ,./?!@#$%^&*()
amy-bishop@outlook.com | +44 (0) 7583 585730 | www.amybishopdesign.co.uk | instagram.com/amybishopdesign