Inbox Brand Standards Version 1.1_January 2010
CONTENTS Inbox Brand Standards
Version 1.1 | pg 3
Introduction
4 Using these guidelines, Inbox brand mission 5 Inbox by-line, Inbox brand architecture
Basic Elements
6 7 8 9 10 11 12 14
Stationery
16 Letterhead 17 Envelope & Business card
Publication Style
18 19 20 21
On-Screen Applications
22 Web style 23 Presentations
Branded Effects
24 Inbox Gear 25 Vehicle Graphics
Inbox logo Preferred logo sizes Clear space Inbox logo versions Color Palette Background colors Incorrect logo uses Inbox typefaces
Publications Catalogue Interior Spreads Photography
THE BRAND
These guidelines will help Inbox build a strong brand, which represents who we are and communicates what is unique about our brand. Please follow the guidelines in this document with care and respect for a valuable asset: our brand.
Inbox Brand Standards: Introduction
A brand is more than just a name and logo. It’s a promise. The things that make Inbox different is reflected in our brand promise. It’s a promise of a certain experience that people will have whenever they come into contact with us. A promise we must live and remind each other to live every day.
Version 1.1 | pg 4
Using These Standards
Inbox Brand Mission
The Inbox Brand Standards describe the basic elements of the proprietary brand and provide examples of its application. The correct application of basic elements are essential to maintaining the integrity the Inbox brand identity. Consequently, all of these guidelines must be followed closely as any deviation will weaken the over all brand image. These guidelines have been divided into six sections, each discussing specific elements of Inbox’s identity from basic elements to signage. They are intended for use by the organization as a whole, and by graphic artists advertising agencies, printers, and other outside consultants and manufacturers who are responsible for design, creation, or production of any item that is associated with Inbox. If you require any futher advice or assistance regarding the use of the Inbox brand identity, please contact the Marketing Department.
Inbox is committed to being the premier supplier of organization solutions to the global marketplace by differentiating with inspirational and innovative design, great quality of service together with excellence in product performance to continuously exceed our customers expectations. As guardians of the Inbox brand, we must all know how to promote its strength so that we can reinforce: our unique business model, our products, the integrity of our people, enduring relationships with our partners and prospective partners, and invest in our company.
Inbox Brand Standards: Introduction
This page illustrates the approved Inbox logos, endorsements and written sign off that comprise the brand architecture. The Inbox brand has been created to work at many levels within our architecture: for corporate; product; sub-brand; and our approved range of accessories.
Version 1.1 | pg 5
Brand Architecture
Inbox Brand By-line
tidy up tidy up
Inbox logo
The Inbox logo is the primary logo used within our visual system and is used for all Inbox products and other communications consumer and business-to-business media such as direct mail, brand advertising, and public relations.
Inbox Corporate Logo The Inbox corporate logo is the secondary logo which is used for corporate and high level communications like signage, annual reports, and investor relations. Permission to use the corporate logo on unapproved applications must be granted by the Inbox Marketing Department.
The Inbox brand essence can be summed up in one simple statement that resonates with both the “users” and “choosers” of our brand, and acts as a benchmark for quality and performance of our products and services.
LOGO
With the introduction of the Inbox logo, we will focus on building strong brand equity that can be leveraged across all of our regions. With consistent use of the Inbox logo, our brand will become an asset that increases in value over time.
Inbox Brand Standards: Basic Elements
Version 1.1 | pg 6
Inbox Logo The Inbox logo is the primary logo used within our visual system and is used for all products and service communications. The logo is comprised of the Inbox logotype and the tagline which are equally important. The relationship between the elements has been established and these proportions are fixed as illustrated. They must never be altered or modified in any way. Please refer to page 5 for Inbox brand architecture and logo usage.
Inbox logotype
tidy up playful tagline
Important note: The Inbox logo is used primarily within our visual system for all products and service communications.
Inbox Corporate Logo The corporate logo is the secondary logo and is used for corporate and executive level communications. For corporate uses the logo is used without product tagline. The Inbox corporate logo is made of the custom-crafted Inbox logotype. Please refer to page 5 for brand architecture and logo usage.
When Referred to in Text When the Inbox name is written in text (as shown here), always use initial caps, with no word space: Inbox.
Master artwork: Always use master artwork for reproduction. The Inbox logo and corporate logo are available as master artwork from the Inbox Marketing Dept. Please refer to page 5 for master artwork.
Inbox logotype
Important note: The Inbox corporate logo is the secondary logo which is used for corporate and executive communications.
PREFERRED SIZES
The Inbox logo is used in a variety of applications that will be discussed in further detail later in these guidelines. We use a limited number of fixed sizes shown here, to create a visual standard, minimize variation and coordinate printed material sign-off.
Inbox Brand Standards: Basic Elements
Version 1.1 | pg 7
Preferred Sizes
1.0 inch
When possible, the Inbox logos should be used at 1.0 in, 1.25 in, 1.5 in, or 2.0 in. The measured from the left edge of the “i” to the right edge of the letter ‘p’ in ‘tidy up”.
Large Format
1.25 inches
When a larger Inbox logo is required for display use (i.e., banners), you may enlarge the master artwork to the required size. Remember that logo elements and their relationship must not be altered.
Inbox Corporate Logo
1.5 inches
The same principle applies to use of the Inbox corporate logo. However, use of the corporate logo must be authorized by the Inbox Marketing Department.
Master Artwork
2.0 inches
Use master artwork for reproduction. The Inbox logo and the Inbox corporate logo are available as master artwork from the Inbox Marketing Dept.
Minimum Size 0.75 inches is the minimum size for the Inbox logo. Below this size, the integrity of the Inbox logo is compromised and the product descriptor becomes illegible.
0.75 inches
CLEAR SPACE
The Inbox logo should always stand out from other graphic elements. In order to protect the integrity of the logo and ensure maximum impact, a clear space area has been defined.
Inbox Brand Standards: Basic Elements
Version 1.1 | pg 8
Minimum Clear Space The minimum clear space is equal to half the height of the square determined by the Inbox frame, as illustrated on this page. This space should be kept clear of all type and other graphic elements. The same principle applies to the Inbox corporate logo. Inbox logo clear space
Inbox Corporate Logo The same principle applies to the Inbox corporate logo. However, use of the Inbox corporate logo must be authorized by the Inbox Marketing Department.
Inbox corporate logo clear space
LOGO VERSIONS
There are three different reproduction versions of the Inbox logo: full-color (preferred), one color halftone and one-color.
Inbox Brand Standards: Basic Elements
Master artwork: Always use master artwork for reproduction. The Inbox logo and corporate logo are available as master artwork from the Inbox Marketing Dept. Please refer to page 5 for master artwork.
Version 1.1 | pg 9
Full-Color Logo (Preferred) The full-color Inbox logo (Inbox Ruby and Slate) is the preferred version; it should be used whenever possible. Consistent use of the full-color logo is essential to strengthen brand awareness.
One-Color Halftone Logo When it is not practical to use the full-color logo due to printing or cost constraints, use the one color halftone logo. The one-color halftone logo may be reproduced only in Inbox Slate.
One-Color Logo Use the one-color logo when reproduction methods prohibit the use of full-color or one color halftone logo. Use the one-color version for laser-printed documents and reproduction in newsprint. The one-color logo is also used for special finishes, like etching and embossing. All special finishes should be authorized by Inbox Marketing Personnel. The one-color logo may also be reproduced in Inbox gray or reversed.
COLOR PALETTE
There are only two main Inbox brand colors: Ruby red and Slate gray. Inbox colors play a very important role within the Inbox brand identity and help strengthen brand awareness. A white background enhances the vibrancy of our colors.
Inbox Brand Standards: Basic Elements
Spot Colors To ensure color reproduction accuracy, spot colors have been selected. These are specially mixed inks which are matched by the printer to the current edition of the PANTONE速 formula guide printer edition coated/uncoated.
Four-Color Process When printing is restricted to four-color process, use the CMYK percentage break downs indicated here. Colors should be visually matched to the current edition of the PANTONE PROCESS formula guide.
Screen Applications Inbox colors used on-screen should match as close as possible to printed Inbox colors Use the RGB breakdown or Hex value indicated for screen applications to minimize variation of colors.
Preferred Printing Method A printed color will vary in hue and density according to the surface it is printed on. To overcome these variations, use the preferred printing method of using spot colors. These are specially mixed inks which are visually matched by the printer to the current edition of the PANTONE速 formula guide. Use the spot colors when printing a large area of an Inbox color. This will ensure a vibrant and crisp result. For example, when a large area of Inbox Ruby is printed using four-color process, it does not maintain the same crispness and energy as when printed in special (or spot) color. It is vital that Inbox colors look consistent from piece to piece and medium to medium. To help achieve this, color references are listed for printing offset spot colors (PANTONE), printing process colors (CMYK), and for on-screen applications (RGB and Hex).
Version 1.1 | pg 10
Primary Colors
Ruby
Secondary Colors
Slate
Spot Colors
Peacock
Daffodil
Verdance
Spot Colors
Coated Paper PANTONE 1807 C
Coated Paper PANTONE 7540 C
Coated Paper PANTONE 315 C
Coated Paper PANTONE 103 C
Coated Paper PANTONE 337 C
Uncoated Paper PANTONE 1807 M
Uncoated Paper PANTONE 7540 M
Uncoated Paper PANTONE 315 M
Uncoated Paper PANTONE 103 M
Uncoated Paper PANTONE 337 M
58 cyan 14 magenta 100 yellow 1 black
Process 17 cyan 98 magenta 92 yellow 7 black
Process 0 cyan 0 magenta 0 yellow 70 black
Screen
100 cyan 0 magenta 12 yellow 43 black
13 cyan 10 magenta 94 yellow 0 black
Screen
193 red 39 blue 45 green
105 red 106 blue 108 green
0 red 114 blue 143 green
228 red 210 blue 47 green
123 red 170 blue 65 green
hex C4272D
hex 333333
hex 398DA0
hex E5D330
hex 7BAA41
Important note: materials that are professionally printed, always strive to match colors to the special (or spot) colors listed here, using PANTONE professional reference color chips and formula guides. Never match to the colors as they appear on screen/monitor or color printouts. The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE速 is the property of Pantone, Inc.
BACKGROUND COLOR
It is preferred that the full-color and one-color Inbox logo are reproduced on white backgrounds when possible to enhance the vibrancy of our colors and maximize the impact on communications.
Inbox Brand Standards: Basic Elements
Background Image
Version 1.1 | pg 11
Full-color over a light background image
Alternative full-color over a light background image
Reversed white out of Slate gray
Reversed white out of black
When positioning the Inbox logo over a light background image, use the full-color logo (Inbox Ruby and Slate). Make sure the background is uncluttered and that the logo has ‘room to breath.’ See ‘Full-color over a light background image’ example on this page. The Inbox logo may be reversed white out of a dark image. As mentioned above, look for an area of the image where the background is uncluttered and dark enough for the logo to stand out. See ‘Reversed white out of a dark background image example on this page. Please refer to page 12 for incorrect background uses. The same principle regarding background color control applies to the corporate logo.
Solid Color Background The Inbox logo may also be reversed out of Inbox Ruby, Inbox Slate or a black background. Please refer to page 10 for color specifications and formulas.
Reversed white out of Ruby red
Alternative full-color over colored background or image
INCORRECT LOGO USAGE
The Inbox logo should always be reproduced from master artwork and never be altered or modified in any way. Changing the Inbox logo weakens its impact and detracts from the consistent image we want to project. Here are some examples of how the Inbox logo should never be reproduced.
Inbox Brand Standards: Introduction
1.
The Inbox logo colors have been transposed.
2.
The Inbox by line placement has been altered.
3.
The lowercase “in” has been replaced with uppercase letters.
4.
The by-line typeface has replaced with Avenir.
5.
The solid “o” has been replaced with an unfilled “o.”
6.
The Inbox logotype and by-line have been turned into outlines.
7.
The Inbox logo has been recreated in Avenir.
8.
The Slate color has been replaced by another Inbox color.
9.
The Inbox by-line has been enlarged to the same size as the logo.
Note: This page illustrates some typical incorrect applications of the Inbox logo on various backgrounds. For the correct application of the Inbox logo on a color background, please refer to page 11.
Version 1.1 | pg 12
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2
3
4
5
6
8
9
tidy up
7
inbox
Inbox Brand Standards: Basic Elements
1.
The Inbox logo is reproduced in fullcolor over a color background.
2.
A white keyline has been applied to the Inbox logo to create contrast on the Ruby background.
3.
The Inbox logo has been printed on a busy pattern.
4.
The Inbox symbol has been printed in without sufficient contrast.
5.
The one-color Inbox logo has been placed on a busy photograph which affects legibility.
6.
The full-color logo is printed on a photo background, compromising legibility due to the lack of contrast between the colors.
Version 1.1 | pg 13
1
4
2
3
5
6
PRIMARY TYPE
Avenir is the primary Inbox typeface. Due to it’s increased readability, large bodies of running text would also use Avenir. This typeface was chosen for its geometric, contemporary style, as well as its compositional similarities to the primary typeface.
Inbox Brand Standards: Basic Elements
General Style Guidelines For titles and body copy always use initial capitals to start a phrase or sentence. Do not modify default word spacing, letter spacing or tracking. Titles/subtitles: Avenir 35 Light and/or Avenir 55 Roman Body copy: Avenir 35 Light and/or Avenir 55 Roman Text highlights: Memphis Bold Captions: Avenir 35 Light, Avenir 35 Light Oblique These are some examples of approved use. Further uses will be defined as the Inbox visual system develops.
Version 1.1 | pg 14
Inbox Organization Products ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234
Inbox Organization Products
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?#&
Inbox Organization Products
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?#& Avenir 35 Light Avenir 35 Light Oblique Avenir 65 Medium
Avenir 65 Medium Oblique Avenir 85 Heavy Avenir 85 Heavy Oblique
SECONDARY TYPE
Memphis is the secondary Inbox typeface. It has been chosen for its flexibility, as well as its ability to appear clear, concise, and straight to the point. Memphis is an essential element of the Inbox brand identity but should be used selectively.
Inbox Brand Standards: Preface
Word Processing All word processing should be typed in the preferred typeface Avenir 55 Roman. If Avenir 55 Roman is not available, use Arial 10 pt. single spaced.
Version 1.1 | pg 15
Inbox Organization Products ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 123
Inbox Organization Products ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?#&
Inbox Organization Products ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?#& Memphis Light Memphis Light Italic Memphis Regular
Memphis Regular Italic Memphis Bold Memphis Bold Italic
LETTERHEAD
Inbox stationery is an important visual expression of our brand. By adopting one design format for stationery company-wide, we project a sense of unity, trust and professionalism. (shown at 70%)
Inbox Brand Standards: Stationery
Version 1.1 | pg 16
The Inbox letterhead is clean and simple. The full-color Inbox logo (Inbox Ruby and Slate) is positioned on the top left corner and the address block is underneath it.
Format Letter: 8.5 x 11
Type specifications Address, telephone and URL: Memphis 8.5/10 pt.. leading. Skip a line between the address and URL (www. inbox.com). URL is printed in Ruby. Color: Inbox Ruby and Slate, please refer to page 1.5 for color specifications. Paper: Conqueror CX22, brilliant white, 110gsm or use a similar smooth, bright white, wove stock.
1.5 in 0.55 in
0.875 in
1.0 in
1600 Peachtree St. Atlanta, GA 30309 www.inbox.com [p]404.555.9769 [ f]404.555 .9770 Date
Addressee’s Name Company Name Street Name City, State and Zip Code Salutation The left margin is 30mm and the right margin is 20mm. The letter begins with the date at approximately 60mm from the top of the page. The typeface for word processing is Arial, 10pt with single line spacing. Text is flush left, ragged right. The date is written first at the top of the page. Skip three lines before typing the addressee’s name and title and the address. Skip two lines before writing the salutation and skip one line after. Thereafter, skip one line between all paragraphs. Do not indent at the beginning of any paragraph. Include contact information such as “Please visit our website at ww.caesarstone.com or contact me at 123-456-0000 for further information.” Skip one line after the last paragraph. Skip three lines between closing and the sender’s typed name and title. Skip one line before typing sender’s initials and typist’s initials, “cc” is on the following line. Complementary close,
Sender’s Name Sender’s Title Initials cc: Person’s name
Master artwork Master artwork for the stationery is available from the Marketing Department.
First Last Name Title First Line email@inbox.com 000.000.0000 x000
Address Line One Address Line Two Address Line Three
0.25 in
0.25 in
0.25 in
ENVELOPE & BUSINESS CARD Inbox Brand Standards: Stationery
Version 1.1 | pg 17
This page illustrates the Inbox business card. The full-color Inbox logo (Inbox orange and gray) is positioned on the top right corner and the address block and contact details are aligned as shown. (shown at 70%)
1.25 in 2.0 in
3.5 in
1.5 in
Format One-sided 2 x 3.5 in
First Last Name Title First Line
Type Specifications Name: Memphis Bold 9.5 Title: Avenir 35 Light 9 pt.. Address: Avenir 55 Medium 7pt., 9pt. leading. Align the last address line to the bottom margin of the card (shown). Color: Inbox Ruby and white
0.25 in
email@inbox.com 000.000.0000 x000
Address Line One Address Line Two Address Line Three
www.inbox.com 0.25 in
0.25 in
0.25 in
0.25 in
9.5 in
Card Stock
1.5 in
Conqueror CX22, brilliant white, 320gsm or use a similar smooth, bright white wove stock.
Lamination
1.5 in
Although not necessary, silk lamination may be used to protect the surface of the card.
1600 Peachtree St. Atlanta, GA 30309
3.5 in
4.125 in
Address Space
www.inbox.com 0.25 in 0.25 in
PUBLICATIONS
The way we communicate is the heart of the Inbox brand. It is how we tell our story and create a relationship with our consumers to build brand awareness and reputation. At Inbox, we strive to be the premier, top of mind product—the only brand of choice.
Inbox Brand Standards: Publication Style
Version 1.1 | pg 18
When selecting a person/business to be profiled as advocates of the Inbox brand, the list below indicates some detailed criteria that needs to be met. Once these people have been identified, their profile should be forwarded to the Inbox Marketing Department for further approval prior to publication. Inbox storytellers: • Are passionate about work/life • Have Inbox in their living and/or work environment • Have specified Inbox products for clients (in the case of designers) • Believe Inbox to be the “premier choice” product • Are approachable to all audiences
Important note: All photographs used on this page are from stock sources. They are shown to demonstrate the style of photography only. They do not show the Inbox product and all stories illustrated are fictional . All communications must gain approval from the Inbox Marketing Department before being produced.
Retail consumer
The retail consumer is the “homeowner.” One who has selected Inbox for their living environment, i.e., creating a home-office or mail area. This audience helps build our brand reputation by recommending our product at a grass-roots level. They are the foundation our reputation.
Commercial Consumer
The commercial consumer includes small or large business owners who have selected Inbox for their working or professional environment, i.e., from a boutique agency to corporate space This audience helps build our brand reputation by demonstrating our products uses, They are an essential endorsement of our products great qualities and performance.
The A&D community
The A&D community is composed of local or internationally known interior designers who specify materials to be used on their projects. They are not necessarily the end users, they are the “choosers/specifiers ” and key industry opinion leaders and influencers . Meeting the demands of this audience allows them to innovate and create beautiful design solutions while demonstrating the performance of our product in unique ways. They are a key audience who will showcase our product to its full design potential.
CATALOGUE
Our current publications system and advertising pieces profile key consumers who act as “advocates” of our brand by telling their unique Inbox story of working and living with our product, stories that help our reputation as the premier brand of choice.
Inbox Brand Standards: Publication Style
Version 1.1 | pg 19
Page Format This page shows an example of an Inbox catalogue based on an A4 sized page. A4
Approach to Typography
Approach to Photography This page demonstrates several types of Inbox photographs and how they’ve been applied to a brochure. When designing a brochure for Inbox, use a combination of photo types that best helps tell the Inbox story as outlined on page 18. Photos are predominantly cropped rectangularly. This square format helps develop a visual style unique to Inbox. The most demanding retail consumers, most innovative commercial professionals and the best designers and architects are key audiences that we want to align with Inbox to help us build our brand. Founded on an understanding of these consumer audiences and our desire to exceed their expectations, we have built strong bonds and loyalty through quality products and services. In some cases we asked specific consumers to endorse Inbox and have asked them to tell their “Inbox story” of living or working with our product. Refer to page 3.1.2 for Inbox stories.
Task photo, refer to page 22 [w up]
summer catalog 2009
Environment photo
Catalogue text
A. windham storage collection Family-style informality shapes up with clean, modern lines in a soft, neutral walnut brown microfiber velvet that’s both practical and pampering. You can really curl up in the plush, roomy chair, complete with four modern legs. $49.99 B. sliding file cart In celebration of the architectural renewal transforming the city of Saigon today, arcs of steel finished in distressed bronze are handcrafted by Vietnamese artisans into a boldly scaled modern wall sculpture. Especially dramatic when displayed in multiples. • Steel • Handpainted finish • Hang vertically or horizontally • See dimensions below $39.99 C. CD/DVD organizer This item may be purchased online or ordered through our stores. Displayed online only. Certified sustainable, kiln-dried hardwood frame • Seat cushions are multi-layer soy- or plant-based polyfoam wrapped in fiber down • Back cushions are fiber-down wrapped in downproof ticking $4.99 D. lacquer tray Two-tones. Infinite use tray. Small grey valet tray with white exterior reflects hi-gloss lacquer over wood composite. $14.95 E. media console The skinny on mass media. De-mass bulky media storage with barely there metal grid that’s ultra slim, strong, efficient, exposed. Flatscreen on top, dvd and audio below. Wide open space outlined in a powdercoat of slick lobster red. Also available in carbon. $199.00 reg. $249.00 F. carlson white tower Open and shut case. Skinny metal tower alternates three open/ two closed-back cubbies in brite white hi-gloss powdercoat. Flashbacks to high school lockers, fast-forwards to modern loft. Finished back means it can reside mid-room to divide space. $19.99 G. peekaboo magazine holder Clouds clearing. Clear acrylic butler uprights 9 tall umbrellas, hangs 3 portables. Black base mat absorbs precipitation. $18.99
Object photo
inbox.com
The Inbox primary and secondary type faces are Avenir and Memphis. Used together, these typefaces help develop a visual style unique to Inbox. For further information on specific typefaces, please refer to page 14-15.
INTERIOR SPREAD
This page illustrates examples of interior layouts for a Inbox 8 x10 catalogue. It shows how the underlying grid, photography and typography are brought together to create the visual style for publications.
Inbox Brand Standards: Publication System
Version 1.1 | pg 20
Page Format .25 in
Approach to Photography
.25 in
This page demonstrates several types of photography, as outlined in page 18, applied to a catalogue inside spread. Photographs are predominantly cropped rectangular. This rectangular format helps develop a visual style unique to Inbox.
.4 in
.25 in
.5 in A. windham storage collection Family-style informality shapes up with clean, modern lines in a soft, neutral walnut brown microfiber velvet that’s both practical and pampering. You can really curl up in the plush, roomy chair, complete with four modern legs. $49.99 B. sliding file cart In celebration of the architectural renewal transforming the city of Saigon today, arcs of steel finished in distressed bronze are handcrafted by Vietnamese artisans into a boldly scaled modern wall sculpture. Especially dramatic when displayed in multiples. • Steel • Hand-painted finish • Hang vertically or horizontally • See dimensions below $39.99 C. CD/DVD organizer This item may be purchased online or ordered through our stores. Displayed online only. Certified sustainable, kiln-dried hardwood frame • Seat cushions are multi-layer soy- or plant-based polyfoam wrapped in fiber down • Back cushions are fiber-down wrapped in downproof ticking $4.99 D. lacquer tray Two-tones. Infinite use tray. Small grey valet tray with white exterior reflects hi-gloss lacquer over wood composite. $14.95 E. media console The skinny on mass media. De-mass bulky media storage with barely there metal grid that’s ultra slim, strong, efficient, exposed. Flatscreen on top, dvd and audio below. Wide open space outlined in a powdercoat of slick lobster red. Also available in carbon. $199.00 reg. $249.00 F. carlson white tower Open and shut case. Skinny metal tower alternates three open/ two closed-back cubbies in brite white hi-gloss powdercoat. Flashbacks to high school lockers, fast-forwards to modern loft. Finished back means it can reside mid-room to divide space. $19.99 G. peekaboo magazine holder Clouds clearing. Clear acrylic butler uprights 9 tall umbrellas, hangs 3 portables. Black base mat absorbs precipitation. $18.99
Important note: All photographs used on this page are from stock sources. They are shown to demonstrate the style of photography only. They do not show the Inbox product and all stories illustrated are fictional . All communications must gain approval from the Inbox Marketing Department before being produced.
inbox.com
Brochure formats are predominantly square. This page demonstrates an example of Inbox brochure based on an 8 X 10” page.
PHOTOGRAPHY
This page illustrates types of photographs that may be used in the Inbox visual system when portraying the retail consumer.
Inbox Brand Standards: Publication Style
There are five types of photographs that help tell the unique story of the profiled consumer and which are the same for each audience: portrait, environment, object task, and inspiration. Use a combination of these photos to enhance the Inbox story being told. Consistent use of these types of photographs will create a unified look for our visual system. The retail consumer is the “homeowner.” Someone who has selected Inbox for their living environment. This audience helps build our reputation by recommending our product at a grass-roots level. They are at the foundation of our reputation.
Version 1.1 | pg 21
Environment photo Interior photography of environments that captures the atmosphere of the space showing people living and with Inbox.
Task photo Reportage style photography showing the Inbox product used as an element within the overall photographic composition and showing interaction with the products.
Object photo Close-up photography that intimately shows accents, accessories and details. The photograph can be a close-up or an abstraction of the object.
Inspiration photo A photograph of the source of inspiration for the retail consumer’s design solution.
Important note: All photographs used on this page are from stock sources. They are shown to demonstrate the style of photography only. They do not show the Inbox product and all stories illustrated are fictional . All communications must gain approval from the Inbox Marketing Department before being produced.
WEB STYLE
This page illustrates examples of the inbox web style. It shows how photography and typography are brought together to create the unique inbox visual style for web publication and uses the inbox brand colors.
Inbox Brand Standards: On-Screen Applications
Version 1.1 | pg 22
Approach to Typography This page demonstrates the typefaces applied to our web site with the addition of Arial and Arial Bold. Arial is screen font available on most PC’s.
gift registry
catalog
what’s new gift ideas
Approach to Photography
trends
stores
search
free shipping on orders over $50!
Photographs are cropped rectangularly and focus on Inbox products.
at work
see how inbox products can keep your office organized
at home
keep your home office tidy and efficient
home, gift registry, catalog, what’s new, gift ideas, trends, stores
back to basics keep mail, bills, and important documents where you can find them
PRESENTATIONS
This page illustrates typical slides in a Inbox PowerPoint presentation. Our presentation style follows the visual style of our publications and uses the Inbox brand colors. Slides should be kept clean and simple, with a minimum amount of information on each slide.
Inbox Brand Standards: On-Screen Applications
Version 1.1 | pg 23
PowerPoint Styles There are two PowerPoint styles available: a presentation style with a light background (shown here) and a presentation style with a dark background. Only use one style per presentation, never mix them.
Presentation Title Arial Bold 24 pt.. Subtitle Arial 12 pt.. Divider Slide Arial Bold 24 pt.. Sub Title Arial Bold 12 pt..
Approach to Typography Inbox PowerPoint presentations are created using Arial and Arial Bold. Arial is a screen font which is available on most PC’s.
Approach to Photography
Cover slide
Divider Slide
Photographs are cropped rectangularly and focus on Inbox products.
PowerPoint Template
Slide Title Arial Bold 24 pt..
A master PowerPoint template has been created and is available from the Inbox Marketing Department.
Thank you +972 4 6109 300 +972 4 6364 400
Amir Rotem Vice President Marketing
amir@inbox.com www.inbox.com
Sdot-Yam M.P. Menashe 38805, Israel
Subtitle style Arial Bold 16pt • This is an example of a typical text slide • Use Arial 16pt for bullet points • Use single line spacing with 0.5 line spacing after paragraph • Bullet points should be kept short
Text and photography slide
Back Cover Slide
INBOX GEAR Inbox Brand Standards: Branded Effects
Embroidery Legibility of the Inbox product descriptor may be compromised by embroidery reproduction limitations, therefore, use the Inbox corporate logo. Size of the Inbox corporate logo will vary depending on the item. Use the examples illustrated as a visual guide for size.
Logo Color The Inbox corporate logo can be screen printed embroidered or in Inbox Ruby and Slate (full-color logo), Inbox black or white. Embroidery thread and print colors should visually match Inbox colors. Please refer to page 10. Always use master artwork when reproducing the Inbox corporate logo. Please refer to page 5
Clothing Color This page shows clothing items in white and red. Where possible, select colors or shades of colors from the Inbox palette. Please refer to page 1.5. Although it is preferred that colors match the brand color palette, denim blue, mid-range colors and neutrals are also approved.
This page illustrates examples of casual clothing that can be worn by Inbox employees or approved distributors. The Inbox corporate logo can be applied as shown on these items and in the color variations illustrated here. Version 1.1 | pg 24
VEHICLE GRAPHICS Inbox Brand Standards: Branded Effects
Decal Color When placing the Inbox decal on the side panel of a company vehicle, use the appropriate decal color that will have maximum contrast against background. Please refer to page 13 for information on background color control.
This page illustrates an example of the Inbox brand applied to vehicles. Use the demonstrations shown as a guide when placing decals on vehicles.
Version 1.1 | pg 25