REVOLVE
MENS COLOR PALETTE A fiery inspiration drove the men’s palette to transition through vibrant red oranges to deep Burgundies and warm grays and blacks with Vermilion and Smoke as the primary colors and the other four colors to complement. This high contrast, masculine combination drives the branding, and packaging elements of Nike+ REVOLVE for men.
ATHLETIC FRAGRANCE
CREATIVE DIRECTION VERMILLION
CERISE
CRIMSON
CINNAMON
SMOKE
PITCH
SPOT HEX 425C 58595B
SPOT HEX 433C 162732
PROCESS PROCESS PROCESS PROCESS PROCESS C0, M80, Y95, K0 C0, M80, Y95, K10 C0, M80, Y95, K30 C45, M90, Y9, K15 C0, M0, Y0, K80
PROCESS C0, M0, Y0, K90
CREATIVE STRATEGY An athletically inspired body spray, REVOLVE has created to ease the transition from gym life to real life. REVOLVE was designed to help the active consumer accomplish their fitness, professional, and personal goals. These ideas have been realized through themes of motion and interaction through the product design with tactile material, as well as in secondary promotional components through conversational and playful copy. Additionally, REVOLVE achieves this consumer interaction in it’s adaptation of the classic Nike byline, “Just Do it,” and morphs it into a more personal question: “how do you do it?”. By engaging the consumer through this question, REVOLVE hopes to identify with the end user on meaningful level that reinforces the larger Nike brand.
ART DIRECTION Themes of motion and interaction were achieved with the development of a twist-bottom package. Aluminum and Polyethelene plastic deliver a tactile approach while exterior grips were added to increase the athleticism of the product design. Smoke and Vermillion colors were used to appeal to masculine sensibilities on the mens package. Although both scents share the same package design, it became especially necessary to use vibrant yet distinctly feminine colors to distinguish the scents. The colors Snow and Pomegranate achieve this feminine appeal, and also soften the juxtaposition between materials. A circular pattern reminiscent of the gripped texture of the package design recurs also throughout the media to bring further emphasis back to the actual product, while providing a visual rhythm and form language.
SPOT HEX 032C EF4135
SPOT HEX 186C DB5225
SPOT HEX 194C B3421B
SPOT HEX 506C 8A2629
MATERIALS ALUMINUM Recycled brushed aluminum comprises the interior cylinder of the men’s product with a natural finish
POLYETHYLENE PLASTIC A textured smoke-colored rubber grip comprises the exterior cylinder and offers a rugged sporty feel