LEAD STATUS
CUSTOMER PHASE
PROSPECT
LEAD
OPPORTUNITY
PROJECT
BRAND AWARENESS
RESEARCH/ EDUCATION
SOLUTION/ EVALUATION
EXECUTION
TARGETED MESSAGING
• • • • • • •
USE Website(s) Social Media Industry Journals Ads Awards Sponsorships Industry Events/Trade-shows
• Introduce our TCO Approach • Capabilities Brochures • Project Profile Narratives • • • •
• • • • • •
Customized TCO Solution Thought Leadership Blog Building Maintenance VLOG RFQ/RFP Process
• • • • •
Flawless Project Execution Project Communication Mid-Point Survey Close-Out Survey Transition to Building Maintenance Provider
OUR OBJECTIVE
ATTRACT What can we do to increase the USE brand equity to potential customers? What problems do they have?
ENGAGE We engage and educate our potential customers. We provide the right information at the right time.
ADVISE We offer solutions to reduce their TCO, and provide exceptional value. We become their trusted advisor.
CLOSE Beyond project completion, we focus on the long-term customer relationship.