University Health Center 1590 E. 13th Eugene, OR 97405 Contact: Paula Staight (541) 346-2728 Dear Media Representative, Enclosed is a media kit to inform you of the upcoming and on-going activities within the Health Promotion Department at the University of Oregon. As a whole, the Health Center works to enhance the educational process by minimizing health related barriers to personal development and learning. Moreover, the Health Promotion Program functions as the outreach and educational component of the health center, which aims to empower students and the campus at large toward healthy choices and risk reduction practices. In addition, the Health Promotion Program is a value driven program. The five fundamental values that guide the Health Promotion Program are: • • • • •
Health: State of well being that balances physical, emotional, intellectual and social aspects of a person. Education: The process of acquiring the knowledge, skills and values to achieve health. Community Relationships: Collaborating with individuals and groups within and beyond the university community to achieve common goals. Students: Creation and implementation of services and programs for students and, when ever possible, by students. Quality: Highest standard of service, including accuracy, timeliness and effectiveness.
By providing nutritional services, tobacco cessation program, wellness planning and presentations, patient education, campus-wide health promotion activities and running the Peer Health Internship Program, the Health Promotion Program can help raise awareness about current public health issues. In addition to outreach and education, the program aims to create positive policy change in order to improve the campus and community as a whole. In order to successfully combat current public health issues of all kinds, we need your help. The Health Promotion Program is currently expanding and addressing many issues regarding policy change. We would appreciate it if you would aid us in publicizing some of our events and services. Enclosed is a media kit, comprised of a press release, a print ad, a radio spot and a services brochure. Please help empower students and the campus at large towards a better, healthier environment. Contact Paula Staight at (541) 346-2728 for more information.
University Health Center 1590 E. 13th Eugene, OR 97403 Contact: Jessica Wilson (541) 346-2794 ________________________________________________________________________ FOR IMMEDIATE RELEASE: March 8, 2010 HEALTH PROMOTION DEPARTMENT WELCOMES NEW DIETICIAN Eugene, Ore. – After functioning for months without a registered dietician, the University Health Promotion Department is excited to announce that Oregon graduate student Jessica Wilson has joined the staff. This addition is part of the department’s long-term plan to provide the outreach and educational component of the Health Center in order to empower students and the campus at large toward healthy choices and risk reduction practices. The addition is expected to expand the department’s role in nutrition education and food policy. According to Wilson, “The national obesity epidemic is directly related to the poor quality of cheap foods, and lack of access and awareness of healthy alternative choices.” Therefore, Wilson aims to help educate and raise awareness about these issues amongst the student population. In addition to policy and education, Wilson is available for one-on-one nutrition advising. For only $15.00, any student can schedule an appointment for a variety of topics including: nutrition assessment, meal planning, meal timing, grocery planning, cooking and recipes, heart health, diabetes management and much more. -More-
University Health Center/Page 2 Moreover, Wilson hopes to improve the current online nutrition resources available to students by updating the existing website. She also intends to raise awareness about her resources in order to diversify the population that seeks out her resources. “I want everyone to know that I am here for nutrition advising, education or advocating for policy change. I always remind people ‘you are what you eat; do you want to be cheap and unhealthy?” Starting this spring, Wilson will teach a nutrition class through the Human Physiology Department. In addition, she will teach ‘Boiling 101’, a cooking class that is offered through the Health Promotion Department. For more information about classes or nutrition education, please contact Jessica Wilson at (541) 346-2794. -End-
University Health Center 1590 E. 13th Eugene, OR 97403
“CLEAN AIR PROJECT” FULL PAGE AD GRAPHIC: A picture window ad, which places emphasis on the image that takes up the top two-thirds of the page. The image will consist of a shallow focus with emphasis on a girl who is walking across campus amongst many other people in the background. She will be wearing and oxygen mask, and wheeling the oxygen container along with her backpack and hands full of books as if she were walking across campus with it to avoid exposure to secondhand smoke. Headline is written as follows directly beneath the image. HEADLINE: We all have the right to breathe clean, smoke-free air COPY: In 2006, U.S Surgeon General Richard H. Carmona issued a comprehensive scientific report, which concludes that there is no risk-free level of exposure to secondhand smoke. The finding is a major public health concern because nearly half of all nonsmoking Americans are still regularly exposed to secondhand smoke. Consequently, there has been a nationwide trend for tobacco-free policies, and Oregon is currently smoke-free in workplaces, bars and restaurants. Due to the many health and environmental concerns surrounding secondhand smoke, the Clean Air Project, a student group on campus, has a mission to eliminate exposure to secondhand smoke by creating a tobacco-free policy on the University of Oregon’s campus. However, in order to affect this change, we need your help.
Check us out on Facebook or go to http://healthed.uoregon.edu/ and click on the “Clean Air Project Link” to see what you can do to help make our campus smoke-free. LOGO: (Clean Air Project Logo and slogan will be placed at the bottom, center of the page) Clean Air Project: Kick Butts. Breathe Free.
University Health Center 1590 E. 13th Eugene, OR 97403
“PEER HEALTH EDUCATION INTERNSHIP”: 60 SEC. RADIO SPOT (SFX: muffled background noises of people walking and talking starts until the sound drowns out to focus on two specific people) PEER HEALTH EDUCATOR: (young, enthusiastic girl voice) Would you like a Cold and Flu Kit from the Health Center? STUDENT: (young, somewhat skeptical girl voice) Sure. Are they free? PEER HEALTH EDUCATOR: (friendly, enthusiastic) Yes, I’m a Peer Health Educator from the Health Center. Our job is “Taking it to the Streets,” an effort to prepare and distribute different themed packs with health information and an assortment of health related items. Have you heard of Peer Health? STUDENT: (interested) Nope. PEER HEALTH EDUCATOR: Well, Peer Health is a two-term internship and class through the Family and Human Services Department and Health Promotion Program. As peers, we give presentations to a variety of campus groups on health related subjects, publish articles in the Oregon Daily Emerald, organize events on campus, and staff the Peer Health Office in the Health Center. STUDENT: (excited) Wow! How do you apply? I really want to get more involved on campus. And, maybe get some experience for my resume. PEER HEALTH EDUCATOR: (laughs, enthusiastic) You’re right! Peer Health is a good resume builder and a great way to get a letter of recommendation after you finish the program.
You can apply online by visiting the Health Center website: http://healthcenter.uregon.edu/. Interviews start week nine of each term, but make sure to sign up soon because spots fill up fast. STUDENT: (excited) Great! I’ll look into it when I get home!
University Health Center 1590 E. 13th Eugene, OR 97403
“HEALTH CENTER SAFER SEX RESOURCES”: TABLE TENT, ONE-SIDED BROCHURE PANEL ONE: HEADLINE: Peer Health Presents: Safer Sex Health Center Resources VISUAL: Slightly tilted clear condom wrapper with headline inserted across the image. COPY: Stop by the Health Center and check out our: •
Birth control options & Plan B
•
Pregnancy testing
•
FPEP (Free birth control, if you qualify, for men and women)
•
STI/HIV testing & treatment
•
Annual exams for men and women
•
Sexual Assault Nurse Examiner
(In Bold towards the bottom): FREE CONDOMS, LUBE, DENTAL DAMS & FINGER COTS! -Visit our website for more info(Inch of black along the bottom of each panel, which has white text inserted): http://healthcenter.uoregon.edu PANEL TWO: HEADLINE: UO Conduct Code
SUBHEAD: What is Consent in Sexual Situations? VISUAL: Large teal ribbon that covers three-fourths of the panel. The teal ribbon represents sexual assault survivors. The image is made somewhat transparent in order to make sure text is readable. COPY: (Equally spaced bullet points regarding consent according the university’s conduct code) •
Consent is absent when the person was incapable by reason of mental disorder, mental incapacitation, or physical helplessness.
•
Verbal “YES” or mutually agreed-upon sign, not the absence of a “NO”.
•
Positive feedback, not the absence of negative feedback.
•
Given freely, which needs to happen each and every time.
•
If you are not sure if the other person is wanting the same thing: STOP, ASK, CLARIFY.
Full Conduct Code: http://studentlife.uoregon.edu/programs/student_judi_affairs/index.htm (Inch of black along the bottom of each panel, which has white text inserted): University of Oregon Health Center PANEL THREE: HEADLINE: Emergency Contraception VISUAL: An image of a hand holding up an actual packet of Plan B, Emergency Contraception, which is directly below the headline and above the text. COPY: What is Plan B? (bold) Plan B is the first progestin-only emergency contraceptive to be approved by the U.S. Food and Drug Administration (FDA). It can be used to prevent pregnancy within 120 hours after a contraceptive accident or unprotected sex. How does Plan B work? (bold)
Plan B is believed to act as an emergency contraceptive principally by delaying ovulation or preventing fertilization. In addition, contraceptive may inhibit implantation by altering the endometrium. Plan B cannot terminate an established pregnancy. -Visit our website for more information(Inch of black along the bottom of each panel, which has white text inserted) http://healthcenter.uoregon.edu