Amy Shelton Radio Spot: Peter Pan Musical 2/14/10 The Miller Theatre Complex 1430 Old Campus Lane Eugene, OR 97403 “PETER PAN�: 60 SEC. RADIO SPOT (Sfx: (instrumental) adventurous, mystical music starts to play) PETER PAN: (dialogue from play) Some come with me, where dreams are born, and time is never planned. Just think of happy things, and your heart will fly on wings, forever, in Never Never Land! WOMAN: (young, enthusiastic voice) Fly away with University Theatre productions as we take a spectacular journey of wonder and excitement into the magical world of Neverland. Join Peter Pan, Wendy and the lost boys on their electrifying, musical adventure to save Tinker Belle from Captain Hook. A guaranteed thrill ride of laughter and joy for young and old! MAN:(Older, deep, narrator voice) Performing at the newly remodeled Miller Theatre Complex on the University of Oregon campus for three weekends only: February 26th through March 14sth. Tickets are $15.00 for adults and $10.00 for students and senior citizens. An additional $5.00 off ticket price is available for bringing two cans of food to donate to Food for Lane County. WOMAN: For show times and tickets call (541) 346-4363 or order tickets online at tickets.uoregon.edu/. (Sfx: music turns more fierce and adventurous with the sound of sword fighting too) CAPTAIN HOOK: (dialogue from play) Prepare to die Peter Pan!
PETER PAN: (dialogue cont.) To die would be a grand adventure! CAPTAIN HOOK: (dialogue cont.) Death is the only adventure you have left! (Sfx: clock ticking loudly then fades out)
Amy Shelton J452: Video Treatment Spring 2010 Video: GYT (Get Yourself Tested) Campaign & Social Media VIDEO Show image of MTV icon then cut to image of Kasier Foundation icon. Next, so them next together, and add the other entities around them, branching off from the main two.
AUDIO An ongoing partnership between MTV and the Kaiser Foundation has caught the attention of the Planned Parenthood Federation of America, the Centers for Disease Control and Prevention (CDC) as well as many other entities nationwide. Together, these different groups have launched the GYT: Get Yourself Tested campaign. The campaign is part of MTV and the Kaiser Foundation’s partnership that aims to “help young people make responsible decisions about their sexual health.”
Next, film someone navigating through the GYT website. Start by showing the ‘About’ section, which has GYT campaign information.
According to the campaign, the message is to create a social movement around getting tested. Therefore, in order to carry a strong, compelling message they have successfully utilized social media, which is enhanced by using language and celebrity icons that connect to the target audience.
Cut to a segment of a GYT video that shows a celebrity. Show GYT homepage. Next, show mouse move to click on Facebook link.
The GYT has an incredibly interactive website. From here, visitors are encouraged to explore videos, fact, contests, guides and much more. In addition, the website includes links to the GYT Facebook and Twitter accounts.
Showing someone navigate through the Facebook page.
[Here, have the narrator navigate the Facebook page while explaining the different features and interactive components.]
Showing someone navigate the Twitter page.
[Here, have the narrator navigate the Twitter page while explaining the different features.]
Cut to shot of GYT slogan. Then, show a page of contact information for the campaign and credits for the video clip.
Carefully crafted campaigns, such as the GYT campaign, have help raise awareness and influenced behavior for the better. Therefore, it is important to study and recognize the key component of such campaigns in order to enhance these ongoing efforts to make the world a better, healthier place.
Pitch: GYT (Get Yourself Tested) Campaign & Social Media The cornerstones of public health—prevention, promotion and protection—are being transformed by social media. Consequently, research suggests that social marketing has the potential to enhance the effectiveness of our efforts to protect and improve public health. Therefore, many public health professionals see these ‘new’ media tools as valuable techniques for raising awareness, casting influence and empowering individuals towards healthy behaviors. As a result of the success that social media has shown, MTV decided to partner with the Kaiser Foundation in order to form a multimedia campaign that aims to “help young people make responsible decisions about their sexual health.” The campaign has achieved much success because of their strategic use of social media. In addition, the GYT campaign has strengthened their work by incorporating language and celebrity icons that connect with their target audience, and by supplying individuals with the opportunity to work on the campaign themselves (either through social media or through community/campus clinics). A short video segment that explores the campaign’s online presence, by having someone narrate while they navigate the different sites, would be useful as a type of case study. In the end, other campaigns looking to use social media could refer to it as a resource.
Amy Shelton J452: Podcast Outline Spring 2010
PitchThe cornerstones of public health—prevention, promotion and protection—are being transformed by social media. Consequently, research suggests that social marketing has the potential to enhance the effectiveness of our efforts to protect and improve public health. Therefore, many public health professionals see these ‘new’ media tools as valuable techniques for raising awareness, casting influence and empowering individuals towards healthy behaviors. Overall, an audio podcast accompanied with still images (mostly screen shot examples of social mediums) would be the best match for this topic.
Show NotesSocial Media & Public health Introduction
:0-: 30
Using social media in a public health emergency
:30-: 2:30
5 Great Public health campaigns using social media
2:30-4:30
Interview segment: Paula Staight
4:30-6:00
Conclusion
6:00-6:30