SNB Style Guide

BRAND IDENTITY ST YLE GUIDE 2013

©2013 STERLING NATIONAL BANK

Our logo is the visible representation of our company, our culture and our reputation. Therefore it must be handled with respect.

The standards in this document have been created to assure that the Sterling National Bank logo is always portrayed correctly and consistently.

This guide must be followed thoroughly for all marketing and communications materials.

Contact the Marketing Department for logo art files or for clarification on these standards.

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The Sterling National Bank Icon Above and beyond is standard procedure here. This philosophy is reflected in the “outside the box” symbolism of our icon.

Further, the Sterling National Bank logo suggests the core characteristics of flexibility and stability. The elegantly curving, reverse “S” represents that flexibility with a sense of forward and upward motion.

The Sterling “S: is grounded in a bold “N” background, a solid square of royal purple, which represents our legacy of stability and security.

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Sterling National Bank Logo Structure Primary Logo Configuration (Color, Horizontal, Stacked Type) This logo configuration is preferred for all internal and external corporate communications.

Secondary Logo Configurations These alternative configurations are available for use when size, proportion or context demands an alternative treatment. Use only with prior approval from the Marketing Department.

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Related Brands Sterling Bancorp Logo Sterling Bancorp (NYSE: STL) is a New York-based financial holding company. This trademark is to be used exclusively for Investor Relations and Corporate Governance purposes.

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Sterling Wealth Management Logo

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Color Specifications Approved Color Combinations On White Ground: - Royal Purple Mark, Black Type

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Approved Color Combinations On White Ground: - Royal Purple Mark and Type

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Approved Color Combinations On White Ground: - Black Mark and Type

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Approved Colors - Royal Purple: PantoneÂŽ 2105 C=92 M=87 Y=0 K=0 R=65 G=32 B=124 HTML=41207C - Black - White

Dark Background Usage - White Mark and Type

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Usage Guidelines Clear Space Sterling National Bank has established standards for a clear space around logos.

This area of isolation, based on the height of the – allows the logo to command visual attention.

No typography or design elements may be placed within this area.

This principle applies to all variations of the logo.

Improper Usage Do not alter dimensions or proportions.

Do not make alterations to the words or reset typography.

Do not put the logo in a visually competitive shape.

Do not add outline on dark backgrounds - use treatments approved for Dark Background Usage (see page 9).

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Approved Typography Gotham Use for marketing materials.

Gotham Book is the primary font for body copy. Gotham Bold is the primary font for headlines.

Font can be purchased at: www.typography.com

Gotham Light Gotham Light Italic Gotham Book Gotham Book Italic Gotham Medium Gotham Medium Italic Gotham Bold Gotham Bold Italic

Verdana

Verdana

Common font to use when Gotham is unavailable.

Verdana Italic Verdana Verdana Italic

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Examples of Use 400 Rella Boulevard Montebello, NY 10901

Stationery

845-918-5711 PHONE 845-369-8255 FAX snb.com

TBD Jack Kopnisky President

400 Rella Boulevard Montebello, NY 10901

kopniskyj@snb.com

845-918-5711 PHONE 845-369-8255 FAX snb.com

400 Rella Boulevard Montebello, NY 10901

Note Card with Envelope 400 Rella Boulevard Montebello, NY 10901

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Examples of Use Pen

Coffee Mug

Printed Material

Questions About Logo Usage: Marketing Director Sterling National Bank [phone number] 400 Rella Boulevard Third Floor Montebello, NY 10901

Above and beyond is standard procedure here.

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