Trendbook Jerusalem and Tel Aviv
Jerusalem Jerusalem it’s an ancient city with about three thousand years of history. It’s the holy city of Judaism and the spiritual center of the three main monotheistic religions: Judaism, Islam and Christianity. The Old City is home to many sites of tremendous religious importance and is visited by pilgrims from all over the world. Outside the walls of the Old City there’s a new Jerusalem with about half million people. I decided to explore the city of Jerusalem because I think it’s been
overlooked and it's surely a place where one can find amazing creativity projects.
Jerusalem + Tel Aviv
Relation between Trends and Zeitgeist’s topic
Trends, can be diverse and identified by the multiple networks, in an international way. Along this Trendbook, some of those trends are going to be associated to the diverse Cool examples presented. Trends introduce complementary views, diverse points of view and help us to understand the changes of mentality. Some of those trends are: |Trend – Network| Bottom Of The Social Pyramid – Trendwatching; Pleasure Revenge – BrainReserve; Love Thy City – Trends Research Center;
Luxury – Trend Hunter; Visual Culture– Trends Active.
Jerusalem + Tel Aviv
Cool Examples
Jerusalem + Tel Aviv
Jerusalem’s David Citadel Hotel New Kids’ Playroom Most hotels are decidedly kid-unfriendly. So, it is doubly delightful that David Citadel Hotel has a wonderful new kids’ space, designed by Sarit Shani Hay. Hay is responsible for the interior and furniture design of the space that has activity areas for little kids and computer desks for bigger ones. The space is divided by clear blocks of primary colors. It has both angular and rounded forms, open and intimate spaces, soft and hard surfaces, items to interest both boys and girls, activities to draw little and older kids, and low-tech items such as wooden toys mixed with higher-tech elements such as computer stations and flat screens. In this decidedly modern playroom, Hay has incorporated also some traditional Jerusalem themes, including the lion – the emblem of Jerusalem – and a windmill, cave and the Mahane Yehuda. Why it is Cool? Hotels are impersonal places, designed for brief stayings and kids don't really have special places for themselves. This hotel was able to create an unique, atractive, fun, colorful and playful area where kids can have a place to play and be creative. Associated Trends: Visual Culture, Kids & Parents. Related Trend: Design = Wow + How + How Good.
Jerusalem + Tel Aviv
Chakra Cafe
Chakra Cafe it’s a place with a modern and ecletic design where the different pieces match in a perfect and natural way. The main public space revolves around the central bar and kitchen, and indeed the whole superstructure is a circular affair of glass and Jerusalem stone. A diverse assortment of seating is arranged concentrically, and the tables are equally multifarious in style. Add in the bright yellow metal support struts rising floor to ceiling, and you have a very cool spot in a very hot city. Why it is Cool? A relaxed, modern place with its very own style. Around a flea market where the old style bring us back to the past and that there’s a very natural mixture with the modern where everything matches perfectly. Associated Trend: Meaningful Nostalgia. Related Trends: Design = Wow + How + How Good, Experience Economy, Anchoring.
Jerusalem + Tel Aviv
Mamilla Hotel The Mamilla Hotel describes itself as the first luxury lifestyle hotel in Israel and Jerusalem. With its city-centre location and views of the old city walls, it connects old and new gracefully. Inside the hotel there’s some vivid memories about Jerusalem: the ever-present sand and stone, the strong sun, the subtle surface textures, and the soft, sun-bleached tones of colour. Mamilla expresses all of this, and that harmony creates a peaceful, classy and confidently un-trendy hotel environment. To protect Jerusalem’s ancient ambiance, all new construction must by law use the local light-hued limestone called Jerusalem Stone. In this hotel, the use of the stone is prevalent, but not pretentious. Why it is Cool? In an ancient city there’s an elegant, modern and luxurious hotel that have on its design characteristic elements of the city. And in a very elegant, subtle and natural way connects the old with the modern. Associated Trend: Luxury. Related Trends: Design = Wow + How + How Good, Experience Economy, Identities Narrated, Meaningful Nostalgia.
Jerusalem + Tel Aviv
Jerusalem Jewelery Knockoutdesign’s Jerusalem necklace steeps stainless steel coated in 24K gold with topical meaning. The internationally-strewn design collective created the pendant as a representation of the diverse mix of ethnicity, religions and languages found in Jerusalem's compact Old City area. Composed of three layers based on the Old City map, the top layer displays the boundaries of it and its major streets, the middle layer uses official symbols to divide the boundaries into the four religious quarters (Armenian, Christian, Jewish and Muslim), and the bottom layer points out the holy places for each of these religions. Why it is Cool? In a sophisticated piece of jewelry this collective was able to transmit all the meanings of the Old City of Jerusalem. They represent in a very elegant way the boundaries of the city, all the dominant religions, all the official symbols related to each of them and their holy places. It’s an original way of keeping the connection to the Old City and keep safe the memories and the value of the city. Associated Trends: Luxury, Meaningful Nostalgia. Related Trends: Design = Wow + How + How Good, Experience Economy, Identities Narrated, Anchoring.
Jerusalem + Tel Aviv
Sweet Edible Masterpieces Jerusalem-born master chocolatier Joseph Schmidt creates magnificent figures and forms that are full of life and delight. This talent is especially interesting because his artistic medium is chocolate. He has been called the “Rodin of Chocolate” because of his skill. Why it is Cool? Joseph is able to create magnificent art pieces from chocolate. The way that the pieces are created don’t seem to be done from chocolate. Magnificent, atractive, consumable pieces that you don’t even want to ruin. From a simple, atractive, exciting and nice to the view product like the chocolate Joseph can create pieces that are a pure pleasure. Associated Trends: Design = Wow + How + How Good, Experience Economy. Related Trends: Pleasure Revenge, Small Indulgences.
Jerusalem + Tel Aviv
Bullet fragments rings
Adi Zaffran Weisler craft rings from bullet fragments. Collected the bullet fragments from various firing ranges and created a line of absolutely unique and original rings. Each ring carry with it a differente memory and story because each bullet had its own journey from the moment it was fired until it was picked up. Why it is Cool? Adi transformed a bullet, an element that carry with it a negative energy and such an ugly meaning, in an unique and original piece of art. Through his work he showed that every object has its own beauty, sometimes we only need to fit it in a different context and the functionality in a completely different way. Associated Trend: Design = Wow + How + How Good.
Jerusalem + Tel Aviv
The Barud House The Barud House is a modern house that incorporates its surroundings. The building extenuates the cliffs surrounding by having interior walls made of glass facing the rocky facade. The raw terrain was not destructed to create this structure, but rather embraced. The result is a beautiful exterior and interior that complements nature. The first floor is built to resemble the letter "L" and has a very minimalist aesthetic with light wall colors. The whole of the Barud House is very futuristic-looking, which is probably due to its intense geometric design. The square patterns on the building's exterior make for a very unique look. Why it is Cool? The house incorporates itself in a natural way on its surroundings without destroying it and making part of it. It’s a modern and very elegant house that comes together with the Nature in a very natural way, making part of it like it’s own extension. Associated Trend: Design = Wow + How + How Good. Related Trends: Eco-Sustainability, Experience Economy, Luxury.
Jerusalem + Tel Aviv
The pencil case Ashnatur The Ashnatur pencil case resembles a local pita bread of Jerusalem, which is known as‌ Ashnatur. It is handmade out of fine cotton fabric and colorful elastic webbing. Great for students, artists and more, the Ashtanur Pencil Case is playfully youthful. For a student who is imaginative enough to tote this stationary pack around, it might inspire some pangs of hunger. That said, since it will appeal to their individuality, it might also inspire a growth in creativity, which is always a good thing. Why it is Cool? Using a traditional and characteristic element of Jerusalem was created a funny, happy, young and very pratical pencil case. Apart from the distraction that can create because you may get hungry with it, it shows that the people who use it have a great touch of creativity and originality. Associated Trends: Design = Wow + How + How Good, Experience Economy. Related Trends: Meaningful Nostalgia, Bottom Of The Social Pyramid .
Jerusalem + Tel Aviv
Retractable‌ high heels!
The Jerusalem Rivera designs a shoe perfect for a woman on-the-move. This shoe have the particularity that can instantly retract its heel, allowing for greater mobility and less pain on the feet. Why it is Cool? An element that is part of most women’s daily life become more atractive and easy to use. In a single pair of shoes we can have two pairs because instantly converts into a smaller pair of heels that look almost like a pair of flats. With this design, a daily object that is a pleasure to a lot of women becomes more desirable, pratical and functional. Associated Trends: Design = Wow + How + How Good, Experience Economy. Related Trend: Meaningful Nostalgia.
Jerusalem + Tel Aviv
Tel Aviv It’s the second biggest city of Israel. It’s not only the important economic hub and the richest city of Israel, but is also the country’s financial capital and a major performing arts and business center. Wonderful beaches, pubs, coffees, restaurants, luxury stores, good weather and a cosmopolitan style are some of the reasons why Tel Aviv is a popular turistic destination, both for national visitors and for foreigners.
Tel Aviv has about a hundred synagogues, including historical buildings. As I said before about Jerusalem, I chose Tel Aviv because I think it’s been overlooked and explored, and it's surely a place where one can find amazing creativity projects. In this case, and side by side with Jerusalem, and despiste of not being considered the capital of the country, it’s a very important city of Israel.
Jerusalem + Tel Aviv
Contact Lens Store Complicated is easy, minimalist is difficult. Even more difficult is minimalist design that stands out. This store in Israel sells nothing but contact lenses. And that posed the main challenge of this project: How to display something as tiny and indistinguishable as contact lenses? To start, Miss Lee Design, created a word cloud to describe contact lenses: Cleanliness, Transparency, Clarity, Reflection, Gliding, Lightness and Tension between black &white. From that, the two main design elements emerged: The embossed-digits-wall inspired by sight tests, and the six light fixtures with concave mirrors. Minimalist, beautiful and stunning. Why it is Cool? A store solely dedicated to sell something so sensible and delicate as contact lenses and that the whole atmosphere is centered about vision and this tiny object. They were able to reproduce in this place a pure, clean and soft atmosphere representing perfectly the meaning of contact lenses. Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Meaningful Compassion.
Jerusalem + Tel Aviv
Kobi Levi – Bizarre but stylish
Kobi Levi is a designer of shoes for women whose main source of inspiration are the objects and forms of our daily lives, which he rescues, reinterprets and turns into veritable works of art. On his shoes Kobi rescue those objects and forms and reinterpret them, making them real pieces of art. But the best of his creations is the fact that form never compromises function or Comfort, thus making each pair into not only a source attention for their unusual beauty but also one of gratification for those who wear them for their taste and the comfort they enjoy from them. Why it is Cool? Transform the common forms and daily live objects into real pieces of art. Show us that beauty is everywhere and that with creativity it’s possible to transform common pieces into something completely different. People that use those shoes use them not only for vanity because they have something differente and of an unusual beauty but also because they like it and because they consider the shoes confortable and functional.
Associated Trend: Design = Wow + How + How Good. Related Trend: Experience Economy. Website: http://kobilevidesign.blogspot.pt/
Jerusalem + Tel Aviv
Miniature Food Shay Aaron is an artist that create realistic food sculptures handmade out of polymer clay. Those pieces are created in such a way that even in miniature they seem to be very real. In this collection are included too: key holders, earrings, cufflinks, among others. Why it is Cool? She can create in miniature and in such a realistic way all type of daily food from all around the world. Transforms simple goods in incredible art pieces. It may seem weird, or maybe not, but we can always carry with us our favorite food. Associated Trend: Design = Wow + How + How Good. Related Trend: Experience Economy.
Jerusalem + Tel Aviv
Florentine Kitchen Knives
A brilliant series of utility knives from Israeli designer Tomer Botner brings together high-end craftsmanship with social advocacy. The blades have been created with the help of 17 local suppliers, craftsmen and professionals from Tel Aviv's Florentine neighborhood, made from materials sourced from the area. For the design, a single forged handle and blade serve as the cornerstone of the knives. Once the wedge is set in the hilt, the handle is then sealed and the knife given an individual number. Form follows function as the colored rings stripe the knife in a playful spectrum. The shape is a bit of a departure from the traditional Western chef's knife, using a highly curved spine and blade for rocking-style chopping. Why it is Cool? Handmade pieces, each one personalized with an individual number. A special touch was given to a daily life common product. Knives created by craftsmen using tradicional and old techniques and made from materials sourced from the area, following and maintaining tradition. Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Meaningful Nostalgia, Clanning, Identities Narrated.
Jerusalem + Tel Aviv
Art + Hotel While plenty of hotel concepts promote art as a selling point, few manage to make the experience meaningful beyond a picturesque marketing device. Each floor of the five-story building is dedicated to one Israeli artist, and with new works rotating in every few months. The hotel makes a great jumping-off point for getting to know the city's art scene. The whole place breathes art, you can just hang out on the modern lobby's couches and browse their library full of art and design-focused books and magazines. The hotel provides an equally relaxing stay for art enthusiasts as for anyone just seeking a little respite from the bustling city surrounding it. While there's no room service, one of the hotel's shining features is a daily breakfast spread of pastries, fruits, vegetables and homemade cheeses. Guests can also mingle and discover Israeli wine at a happy hour offered most nights. Other great features include the Art+ Hotel's own taxi service for transport to and from the airport, as well as free bikes to ride around town or to visit the beach. Why it is Cool? A hotel that goes beyond the simple concept of a hotel and that gives an extreme importance to art. It’s an inspiring place where people can rest from the busy life and search for inspiration, cohabit with people of that area and apreciate artistic works. At the same time it helps promoting local artists and introduce the city to the guests. Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Meaningful Nostalgia, Clanning, Identities Narrated, Crowd Everything, Love Thy City.
Jerusalem + Tel Aviv
The 4 in 1 chair There are many different types of seats out there for a reason and the 4 in 1 Chair addresses all of them. Some people like to relax in various positions either to unwind, to eat a meal, watch television and more. Most of these activities require different chairs for optimal comfort. But in small spaces, that can be a challenge. The 4 in 1 Chair offers a simple solution. The designer Itay Kirshenbaum created a chair with a very functional design that is very easy to convert. A person need only flip over it over to access different seating options. It can become a rocking chair, beach chair, double bench or a regular chair. Why it is Cool? An object that seems so simple and common that can have different types of seat, with this functional design becomes much more practical. It’s a practical and inteligent way of using a chair fitting it easily in a small place. With this chair we can have four different styles and we can give them the better use that we find to be more apropriated for the moment when we’re going to use it.
Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Eco-Sustainability.
Jerusalem + Tel Aviv
Delicatessen
The fashion designer Idit Barak opened a small store in one of the funkiest neighborhoods of the city, store fit right in with the designers, artists, boutiques and coffee shops. The Gan Hahasmal, where the store is based, is considered one of the most modern places in the fashion business. Delicatessen drew design and fashion media attention not just for Barak’s cutting-edge fashions but also for the cool but bare-bones interior. The interior and displays in the two-storey-high space using two main elements — cardboard tubes (from inside fabric bolts) and linoleum, draped like fabric around displays. Nowadays, and starting from the same philosophy of “more design, less material” the store continued the idea of “draping” but this time it took the form of robing the entire space in white, custom-perforated, back-lit pegboard. The white board provides a lacy background for the fashions, and the board’s functionality gives unlimited display flexibility. Yellow paint indicates glimpses of the space’s “undergarments,” and recycled and found furnishings and accessories complete the eclectic look. Why it is Cool? In a conservative city, Barak opened a store with a completely different style, very modern and avant-garde. With few elements and a simple decoration it’s na example how a simple space can become a store with a modern, young and very irreverent look.
Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Eco-Sustainability.
Jerusalem + Tel Aviv
Trendbook done by: Ana Isabel Figueira Jerusalem + Tel Aviv