Trendbook Moscow
Moscow Moscow is the capital city of Russia. The city is a major political, economic, cultural and scientific center in Russia and in Europe. The city is situated on the Moskva River in the Central Federal District of European Russia. In the course of its history the city has served as the capital of a progression of states, from the medieval Grand Duchy of Moscow and the subsequent Tsardom of Russia to the Soviet Union. Moscow is the site of the Moscow Kremlin, an ancient fortress that is today the residence of the Russian president. The Kremlin is also one of several World Heritage Sites in the city. Both chambers of the Russian parliament (the State Duma and the Federation Council) also sit in Moscow. Moscow’s architecture is world-renowned. The city is also known as the site of Saint Basil’s Cathedral, with its elegant onion domes. One of the most notable art museums is the Tretyakov Gallery, which was founded by Pavel Tretyakov, a wealthy patron of the arts who donated a large private collection to the city. The city is served by an extensive network, which includes four international airports, nine railway terminals, and one of the deepest underground metro systems in the world, the Moscow Metro, third to Tokyo and Seoul in terms of passenger numbers. It is recognized as one of the city’s landmarks due to the rich and varied architecture of its 188 stations. Over time, Moscow has acquired a number of epithets, most referring to its size and preeminent status within the nation: The Third Rome (Третий Рим), The Whitestone One (Белокаменная), The First Throne (Первопрестольная), The Forty Forties (Сорок Сороков). In old Russian the word “Copok” (forty) also meant a church administrative district, which consisted of about forty churches. The denonym for a Moscow resident is "москвич" (moskvich), rendered in English as Muscovite. Despite of all the diversity that we can find in the city and all its history, I’m going to discover what interesting and creative the city has to offer us.
Relation between Trends and Zeitgeist’s topic Trends, can be diverse and identified by the multiple networks, in an international way. Along this Trendbook, some of those trends are going to be associated to the diverse Cool examples presented. Trends introduce complementary views, diverse points of view and help us to understand the changes of mentality. Some of those trends are:
|Trend – Network|
Experience Economy – Trendwatching; Clanning– BrainReserve; Meaningful Compassion – Trends Research Center; Luxury – Trend Hunter; Kids (& Parents) – Trends Active.
Moscow
Cool Examples
Moscow
Marilyn Monroe luxur y mansion
This black and white luxury apartment decorated with Marilyn Monroe prints on the walls and adorned with extravagant chandelier that evoke the 1950′s era, but with modern black and white decor, was created by Moscow-based interior decorators Geometrix. This Geometrix B Dmitrovka home is a supremely modern take on popular 1950s deco fit for a Hollywood queen. Geometrix undoubtedly are huge fans of black and white and old Hollywood glamor, and this unique design is an extension of many of their other monochromatic works. The concept here is swirled in modern elements and is poised to become a home that bestows upon its owners a fresh, new and one-of-a-kind living space. From one side such modern-vintage interior could be perfect for a 1950′s celebrity like Marilyn Monroe, but from other side it also be interesting for the person with a love for old Hollywood glamour. Interior design includes some elements of Art Deco. Beautiful black leather chairs, luxury materials such as marble tile, decorative furniture and accessories. Why it is Cool? Marilyn Monroe fans are up for a treat with this amazing looking Geometrix B Dmitrovka Home that is touts to be an exceptional Hollywood Heaven. The striking feature of this mansion is the way the designer has brought together elements from the enriching Hollywood culture of 1950 and unified it in modern architecture style. This majestically modern concept may be too much to handle for many, but home owners looking for a fresh, new and one-of-a-kind living space can feel right at home in this incredible apartment. If you have been a diehard of Marilyn Monroe, I don’t think there could be anything better than living in a space like this one. Associated Trends: Design = Wow + How + How Good, Identities Narrated, Luxury. Related Trends: Experience Economy, Meaningful Nostalgia, Clanning, Pleasure Revenge, Small Indulgences, Imposed Interaction.
Moscow
Bar Studio Kluchi Located in the heart of Central Moscow, Bar Studio Klutchi was designed by architect Peter Kostelov, Alexey Rozenberg and Anton Grechko. Built in the 18th Century, the property was reduced to a stone skeleton by the 1912 fire. Then followed the wooden additions, but the complete restoration and rebirth was only recently finished. The result is a mishmash of the old and new which has been expertly blended like a fine cocktail. The club is divided into three main areas of different age and architectural style, giving rise to three distinct looks and purposes – the main bar, a smaller bar and a chill-out room.
Associated Trends: Design = Wow + How + How Good, Identities Narrated, Luxury. Related Trends: Experience Economy, Meaningful Nostalgia, Clanning, Imposed Interaction.
Why it is Cool? Created to resemble a residential space, this club is built inside an aged city structure, a building of the 18th century. With an emphasis on traditional structural elements and a LED-lit interior, the Kluchi Nightclub features a comfortable lounge reminiscent of a living room along with an intimate bar area fitted with striking dotted stools and wood-clad materials. Fusing the strength of concrete elements and the warmth of wood materials, this modern hideout is the most exclusive nightlife spot in Moscow. The place is a real mixture of styles, partly owing to the turbulent history of the building and partly due to its protected status. The interior design of the Bar Studio Klutchi is pretty amazing, very elegant and with a classical style. Love it!
Moscow
Smart Hair Mask Oksana Kudr yavseva, a student of Moscow’s British Higher School of Art and Design, took up the challenge of making the unusual medium look completely in place when dressing up a brand of hair product. Simplicity and tidiness were essential for this purpose, given that threads of wool do not produce the most streamlined effect. Yarn is certainly not a common material for use in mainstream product wrapping, yet its integration in Smart Hair Mask packaging is quite successful in terms of aesthetics. The bright green fibers were woven tightly into a charming winter hat, scaled down to a small size so to fit the cylindrical canister. Brown bangs and closed eyes were painted onto the lower part of the container, which appropriately wears the toque. Complete with a cute pompom on top, Smart Hair Mask packaging epitomizes seasonal tress protection. Why it is Cool? Hair care based on antioxidants and vitamins “Smart Hair Mask”. The idea behind this concept is that the product protects and cares for your hair like a cap. The Smart Hair Mask Packaging Contains a Cure for Brittle Winter Tresses. It’s a brilliant concept for hair care product that protects and rejuvenate your hair. It’s an innovative and clever packaging design that is also visually arresting. The idea is pretty cool and very attractive. It grabs our attention to the product! Associated Trend: Design = Wow + How + How Good. Related Clanning.
Trends:
Identities Narrated, Experience Economy,
According to Oksana: “This is my student design concept of Remendy for hair care based on antioxidants and vitamins "Smart Hair Mask". The idea of this work - working caring and guardian like Cap.”
Moscow
Tentacle Lamps
Associated Trend: Design = Wow + How + How Good. Related Trends: Identities Narrated, Experience Economy, Clanning.
The inspiration for a new design can basically come from anywhere. However, most often designers are inspired by elements they see in nature. The octopus is a creature that will always be fascinated and that inspired more than one creation. The Octopus chair is already a famous piece of furniture. The Octopussy lamp had the same point of inspiration but used it in a different way. The Moscow-based designer, Vladimir Tomilov, designed a tentacle-adorned lamp that looks like it slithered its way out of the ocean or off of a spaceship. It’s absolutely flexible lamp with elegant bubble, which has colored lens and shutter for bulb. The lamp features three support legs and three additional tentacles that allow it to have a dynamic look. Besides reinforcing the resemblance with the octopus, these tentacles also have additional led lights at the ends. The tentacular Octopussy floor lamp has a giant eye-shaped light and tentacle-like legs. The palpable sense of movement that Tomilov so effectively pulls off is praiseworthy. Whereas most furniture evokes sedentary, stationary notions, the “Octopussy” lamp, as it’s called, looks like a living creature. Why it is Cool? Though some may be hesitant to put this lamp in their reading room or have it occupy scarce and valuable condo space, the more adventurous of interior decorators are liable to give Vladimir Tomilov’s concept lamp a shot in the dark. Octopussy is an ingenious floor lamp, and when you think about it, the decision of using the octopus as an inspiring image for a floor lamp was quite intelligent. Given the animal’s characteristics, the potential was great. The design itself is not that impressive but it’s the concept that attracts attention. The Octopussy lamp has colored lens and a lampshade that resembles a huge yellow eye. It has an alien-like look. The lamp is also flexible and has a design that makes it great accent piece. The lamp looks funny, great, elegant, creative, functional… and eye-catching. Love it!
Moscow
Celebrity Tea
Celebrity Tea is a packaging design for tea. Few consumers would guess that Celebrity Tea packaging holds delicious loose leaf blends rather than four or so rations of an alcoholic beverage. Nevertheless, designer Katerina Teterkina, an artist from Moscow, was comfortable with the idea of initially confusing buyers of the product. The reason that the mock champagne bottle container was chosen was to foster a sense of celebratory occasion. The Jaf Tea brand is proud to mark its 60th jubilee and this design decision seemed like an appropriate way to make a toast. Not only was the voluptuous silhouette of a sparkling wine bottle adopted for the purpose of an unique and magnificent marketing effort but bits of gold foil and an exquisitely framed label further enhance the splendor of Celebrity Tea packaging.
Why it is Cool? The tea packaging design was created for the JAF TEA Company whose brand from Sri Lanka has over 60 years of history. The product assortment includes a wide variety of teas from classic black to new and innovative aromatic blends. According to the brief, the tea is a present for any celebrations. So, a shape of Champagne bottle have been chosen to emphasize jubilee impression. Also, simple and elegant graphics keeps the idea up: golden leafy pattern gives the can a holiday-like appearance, rich and bright colors make the package stand out on a shelf. This tea was packed with luxury and funny packaging style. Made of glass & ceramics materials. For color, Katerina Teterkina give cool interfusion of blue, gold and orange to the Celebrity Tea packaging color theme. It’s a very elegant, beautiful, great, cool and unique packaging; it can be funny at the same time because can confuse the buyers of the product. Love it! Associated Trend: Design = Wow + How + How Good. Related Trends: Identities Narrated, Experience Economy, Clanning, Fashionising.
Moscow
Bank Of Moscow
Associated Trends: Design = Wow + How + How Good, Luxury. Related Trends: Identities Narrated, Experience Economy, Clanning, Meaningful Nostalgia.
The interior design of Bank of Moscow’s offices in Central Moscow retains the building’s great historical bones and matches customized adornments to them. It occupies 7,000 square meters on the Third Floor and in the previously unused mansard (attic) space. Moscow-based designer, Alexey Kuzmin, retained by architectural office Sretenka for this assignment, used the space’s key feature, the large, hexagon-shaped central hall, as the defining point. He placed the client services functions in this grand, open area to evoke and retain the elegant feel of the entire building. It is windowless, so Kuzmin created a stained-glass ceiling, that echoes the forms and style of the building. Everything in the client zone was customized, including the tall wooden doors with glass, stained-glass windows, chandeliers, oak paneling for walls and ceilings and the marble floors. Kuzmin located the staff offices on the wings or balconies surrounding the client zone. The dividers in the office area are made of glass with wooden arches around them. The attic had no historically significant features and it was designed as a typical, effective office. Glass dividers allow light into the space from the small narrow roof-top windows. The ceiling is made of fire resistant panels, covered with birch veneer. The white office furniture is by Vitra. Why it is Cool? Do you ever have those mornings when you wake up with zero motivation to go to work? If you are one of the lucky ones to work at the Bank of Moscow, this feeling will wash away the instant you step inside the redesigned office space. Alexey Kuzmin uses a deep mahogany for most of the office design, as the richly textured wood is set for both the walls and certain parts of the ceiling. Because the office is windowless, the ceiling also features stain-glass material that brightens up the space with a flood of light. To really pump up the luxurious nature of the bank, Kuzmin also uses marble floors that are sure to make any tired employee feel like a millionaire. The 7,000 square meter area evokes luxury the minute those rich mahogany doors are swung open.
Moscow
Sleepbox SleepBox is a self-contained room that can be place in almost any location. Has been created for airports, railways stations, exhibition and conference centers, hospitals, office environments and many more uses. SleepBox has been designed for today’s modern world to provide a comfortable, clean and secure environment to work, sleep or just to recharge those batteries at times when they are most needed. Designed by Moscow, Russian architecture firm Arch Group, each box is equipped with two beds, LED reading lamps, Wi-Fi, electrical outlets, and plenty of storage space for your luggage. First SleepBox was installed at Sheremetyevo Airport in Moscow. Travelers can rent the room and sleep for several hours.
Associated Trend: Design = Wow + How + How Good. Related Trends: Urban Nomads, Clanning.
Why it is Cool? SleepBox is a revolutionary new concept in travel, comfort and convenience. Doubts abounded about whether a small 15 minute hotel would be used appropriately. Thus far, the SleepBox installed in the Moscow Airport hasn’t been misused and has received nothing but positive reports from passing travelers. Since prototyping developer Arch Group has changed the construction material from plastic to wood, and the minimum reservation from 15 minutes to a half-hour. In an ever changing world where we are constantly looking at new technologies and concepts to assist our ways of life, SleepBox fills a huge gap in this marketplace. SleepBox is a small accommodation that is convenient, safe, clean and economical, allowing people in transit to sleep in places where they might not have an option of a bed. It’s an excellent and very useful ideia!
Moscow
Bla-Bla Cookies Packaging Bla-Bla Cookies Packaging provides a snack to stop the gossip. The paper cylinders that hold the crackers have been graphically treated as cartoon heads. The fronts of the cartoons have hairlines, eyes and noses, and mouths covered by the red label that bears the biscuits’ logo. Interestingly, you don’t open BlaBla Cookies Packaging from the round flap on top, but rather by tearing the label away. This opens the mouth of the characters to reveal gobs full of food. Why it is Cool? One very good strategy for getting your chatty coworker to stop talking – at least very briefly – is to offer her something to eat. Bla-Bla Cookies Packaging captures this technique in a clever design by students at Moscow’s British Higher School of Art and Design: Adeliya Koldarova, Oksana Paley, Daria Sapozhnikova and Zaira Panaeva. There are three characters at the core of the package. Typical office employee, who cannot talk at work: they are in stiff office regulations and corporate labor policy. But during a coffee break, they can gossip plenty of everything. Bla-Bla and so on… Office workers often use their coffee or tea breaks as a time to natter with colleagues, when doing so at their desks might be frowned upon. This packaging empathizes with that kind of atmosphere, by letting the consumer rip the gag off the characters and enjoy a chin wag over a biscuit. It’s an amazing and funny idea. Love it! Associated Trend: Design = Wow + How + How Good. Related Trends: Identities Narrated, Experience Economy, Clanning.
Moscow
The ParametriX Kitchen This modern kitchen was designed by Moscow-based interior decorators Geometrix Design, Michael and Elen. The ParametriX Kitchen was especially designed for a family in Moscow, Russia, with a passion for extravagant modern design. It doesn’t appear from family-friendly, but there is a cool aspect that many children will love and young parents will appreciate. The ParametriX Kitchen by Geometric Design looks incredibly futuristic. Despite its futuristic design, is rife with comforts from cushioned seating to brick walls and even some warm colors. As though melding homey qualities with a “Tron: Legacy” aesthetic, beams of neon light are scattered between wood strip walls that lend the entire space a sci-fi vibe. Paired with the mod furniture, it appears as though the ParametriX Kitchen is transitioning into the 22nd century way before its time.
Associated Trends: Design = Wow + How + How Good, Identities Narrated, Luxury. Related Trends: Experience Economy, Meaningful Nostalgia, Clanning, Pleasure Revenge, Small Indulgences, Imposed Interaction, Dystopia Fascination.
Why it is Cool? The futuristic Parametrix Kitchen is quite an unusual interior to behold. All the furniture elements present a highly modern appearance, clear lines, unusual twists and striking color contrasts, their overall effect being out of this world, literally. Even the walls contrast each other, the room featuring part brick, part wooden strips, which can also be seen adorning the hood and the main kitchen working surface. But take a few steps back from its flashy neon lighting and sci-fi choice of materials and you will find a very cozy reading nook by the window – probably the only children-friendly element of the interior. And perhaps pink neon lighting could bring warmth to the kitchen during the evenings. This house is absolutely great for fans of futuristic and extravagant modern design. Love the idea!
Moscow
Black & White Face Painting Photographers often hire models because of their aesthetic appeal, but leave it to Alexander Khokhlov, a Moscow-based photographer, to then cover up their beautiful faces with abstract designs. Keeping things simple in black and white, he has his subjects’ faces painted with things like Mickey Mouse or a woman’s silhouette. The resulting images are rather peculiar to look at as viewers are transfixed on the various designs while also trying to admire each model’s physical appearance. Ultimately, there’s no denying that this series is completely engrossing. Alexander Khokhlov has collaborated with one of the best make-up artists in Russia, Valeriya Kutsan. Why it is Cool? Alexander Khokhlov is a photographer specialized in producing provocative portraits. He uses the human face as his canvas for creating graphic, black and white face painting with makeup. From the Wi-Fi icon to the Chanel logo or a QR Code across his model’s faces, Khokhlov’s project is quite interesting. Rather than relying on canvas, paper, or any other synthetic material, he relies on the beauty and lines of the feminine face to form this project, entitled “Weird Beauty”. Many are quick to note that his images have an air of escapism to them, harnessing ethereal filters or presenting abstract concepts viewers don’t see on a regular basis. The contrast between the soft faces of the models and the strict lines of the body paint creates a beautiful contrast, quite like black does to white. The pictures look like optical illusions, where your eyes first catch the drawing, and only after you notice the beautiful female faces underneath. Alexander Khokhlov’s new series “Weird Beauty” in collaboration with the make-up artist, Valeriya Kutsan displays a new approach to beauty through brilliant black and white imagery. Associated Trends: Design = Wow + How + How Good, Identities Narrated. Related Trends: Experience Economy, Clanning, Pleasure Revenge.
Moscow
Tea Illustrations Using nothing more than loose tea, basic tools and extreme patience to manipulate the dry tea on white paper canvases, Andrew Gorkovenko, a Moscow-based advertising and graphic designer, created a series of beautiful and amazing landscape scenes of dry tea illustration, as part of a series of packaging designs for Triptea, a tea company. A series of intricate designs which illustrate the origin of the different tea varieties – the Great Wall of China and a detailed pagoda for green tea, a picturesque Ceylon landscape for black tea, and many more designs, and that capture the essence of each flavor of tea as well as the brand’s identity.
Associated Trends: Design = Wow + How + How Good, Identities Narrated. Related Trends: Experience Economy, Clanning.
Why it is Cool? Andrew Gorkovenko has created a series of artworks using an atypical material: tea leaves and powder. Taking on the aesthetic of stippling or even charcoal drawings, his work is full of depth and texture. Using the tea found in each of its different flavored boxes, he personalized the 'paintings' for the product's packaging. This is really an amazing collection and something incredible that can happen with tea. Tons of websites say the practical things you can do with tea, like cleaning and taking away odor, and the health benefits of tea, like helping with blood pressure or preventing disease - but there never seem to be lists of what almost useless but beautiful and great things you can do with tea. There are a few things I imagined could be done with dry tea, but drawing wasn’t one of them. Obviously, Gorkovenko has a richer imagination, since he came up with the idea of using the nicely-scented dried and ground tea leaves to create the unique work of art.
Moscow
Childcare Charity Campaign
An independent Social Project created by two photographers Sergey Polishuk, founder of the “Road to Children” childcare fund, Dima Gushchin, an advertising photographer and Daria Agapova, group head at BBDO Moscow. “The Road to Children” childcare fund in Moscow started a campaign to raise awareness regarding the number of abandoned children in Russia, a country where adoption rates are low. Instead of portraying the abandoned children as miserable victims, “The Road to Children” campaign shows their hopeful eagerness. An animated webpage was created to support the project through internet activity and social networking. http://www.odinokiedeti.ru/
Why it is Cool? The idea of this social project was to raise awareness of the problem of large number of children that have been abandoned by their parents or have no parents and low number of child adoption in Russia. As part of the campaign, a series of posters by photographers Dima Gushchin and Daria Agapova were created, showing how the children feel about their conditions. They have fantasies and dreams where they go on wild adventures, much like normal children, yet even in their fantasy worlds, they are still alone and lost. The social project was approved by the Russian government and billboards and city formats have been provided by the government of Moscow. Prints illustrate real abandoned children from Russian social childcare institutes that have been placed in magical/imaginative worlds, but even there they are still waiting for their parents to return or be adopted by new families. These campaign show the Hopes and Dreams of the abandoned children, it’s very positive, optimistic and an excellent idea. Associated Trends: Design = Wow + How + How Good, Meaningful Compassion. Related Trends: Experience Economy, Clanning, S.O.S. (Save Our Society), Kids (& Parents).
Moscow
Soviet Arcade Machines
Associated Nostalgia.
Trends:
Identities Narrated, Meaningful
Related Trends: Bottom of the Social Pyramid, Experience Economy, Clanning, Kids (& Parents).
Run by two friends with a passion for old arcade games, the Museum of Soviet Arcade Machines , located in Moscow, Russia, houses 40 games, some of which are computerized while others are made with wheels, pulleys and moving parts. The museum holds one of the biggest collections of vintage machine games from the early 80s and 90s. Few are aware of the fact that while Soviet Union was in its final days, its military factories were churning out arcade games with names like "Sea Battle" and "Sniper" that were strikingly similar to the ones enjoyed by their ideological enemies in the United States. Why it is Cool? The museum’s beginnings were modest – Moscow State Technical University, where Stakhanov, museum director and one of the founders, studied economics, donated the use of a disused bomb shelter. There, he and his team pieced the units together, often cannibalizing three or four machines into one working specimen. The group of friends found a broken-down “Sea Battle” game in a shuttered arcade park and were able to buy the machine for the cost of moving it. Few of the machines are video games with computer microprocessors, instead they rely on servos, wheels, levers and all manners of moving parts that were all cutting-edge technology when released in the ‘70s, up until 1991 in the final days of the Soviet Union. “Sea Battle” can be played online, but others like the slightly less sporting "Tank Training"— in which players drive a real plastic tank around a field blasting an array of parked military vehicles — and "Aerial Combat" are likely only available to operate at the museum. Visitors from around the world are given a cup of Soviet-minted 15 kopek pieces and are free to explore and play the vintage arcade games. It’s the standard adolescent male fantasy world, and a treat for pop culture and history buffs, delivered at the drop of a coin. The team is constantly traveling across Russia looking for potential museum additions or spare parts to keep games functioning, and their blog offers ongoing updates on new and improved games. This is so cool and these retro machines are sure to bring back nostalgia for many individuals.
Moscow
The Havana Club Mojito Embassy The Havana Club Mojito Embassy reflects the renowned Cuban brand’s heritage and authentic roots whilst bringing a flavor of contemporary Havana to the city. The design inspired by the colonial style of the Havana Club rum museum in Old Havana and the vibrant beauty of the Malecón, an 8 km long esplanade along the Havana coast. Campaign’s design features a series of multi-sensory spaces filled with colored lighting, scents and fresh produce to encourage guests to explore and discover the world of the Havana Club Mojito Embassy.
Associated Trends: Immersive Branding, Design = Wow + How + How Good, Experience Economy, Identities Narrated. Related Trends: Clanning, Modular Retail, Love Thy City.
Why it is Cool? As part of a campaign created by M&C Saatchi Sport and Entertainment, the Havana Club Mojito Embassy pop-up bar is already set to go on tour, with Moscow, Milan, and Brussels as the first locations. An entire decked-out club was created for this event that will run for two weeks. The building was designed by a company called Campaign, and it is fully equipped with a Market Bar, a do-it-yourself mojito market and a live Cantinero Bar with live Cuban entertainment to set the mood. Individual elements including a striking facade, illuminated sign, hand-painted graphics, reclaimed materials and re-purposed furniture have been crafted and come together to bring the authentic Mojito experience to life and capture the party atmosphere of Havana. Taking a cue from a contemporary Cuban marketplace, Campaign put the fresh, quality ingredients needed to make the perfect mojito center stage. At the heart of the Havana Club Mojito Embassy is the Mojito Market featuring bespoke designed trolleys piled high and laden. The whole idea is to promote the fact that the ready made mojito mixes are not as good as the one’s made from scratch. Hence, by looking at the pictures you can see an abundance of fresh mint and limes that are scattered along the club. The beautiful décor and ambiance is just as enticing as the drink itself.
Moscow
FaceHeads The artistic team at FaceHeads in Moscow wants children to develop the intellectual and creative side of their brains, so Carl, the talking piece of cardboard, introduces a creative activity that anyone can do on their own. The short film/instructional video is a simple, clever exercise in spontaneous art-making. Narrated by an anthropomorphized chunk of a cardboard, Instant Face Maker details how to create a myriad of accidental characters by marking a page full of erratic lines and superimposing a set of eyes on top. Why it is Cool? FaceHead demonstrates that all it takes for a creative activity to be successful is a page full of doodles. With his Russian accent, Carl explains that this activity helps kids turn on their minds and let their imaginations take over. Instead of sitting around playing video games or watching TV shows, doing small exercises such as this will help children become more focused as they contemplate the shapes they have created, and will force their brains to become more active.
Associated Trends: Design = Wow + How + How Good, Experience Economy.
I love the way this short embraces the intuitive and accidental side of creativity. By reducing the parameters, the participants have to use their imaginations to assign meaning to the random shapes on the page. It’s surprisingly easy to do once the only context is a pair of eyes and its immediate surroundings. The human brain loves to find order in chaos. Video: http://vimeo.com/34698421
Related Trends: Clanning, Meaningful Compassion, Kids (&Parents).
Moscow
Trendbook done by : Ana Isabel Figueira Moscow