MASTER OF ARTS | DESIGN FOR SUSTAINABILITY
Process book | Spring 2017
Experience Zero
OVERCONSUMPTION
ANAIS CIPRIANO
Table of Content p.5 p.15 p.23 p.31 p.47 p.57 p.75
What is sustainability? How do we Measure Progress? Who is already moving towards zero consumption? How might we stop overconsumption ? Where is overconsumption the highest? Final Design Appendices
What is sustainability for me?
The end of human OVERconsumption.
ANAIS CIPRIANO
interior design - furniture design - sustainable design
WHAT I HAVE DONE
•1. My personal lifestyle is really sustainable since 2015. I am minimalist and zero waste.
february 2016
Finalist of the GRDF Design Challenge with atmOsphère: Team working on a modern boiler;
september 2015
Winner of the Cosentino Design Challenge with Kanyon: Team working on a friendly kitchen led by Victoria Willmote;
•2. My professional experience in interior design made me realize how construction were polluting. I couldn’t continue to have a job so different than my personal values.
june/july 2015
Internship at Le Bon Marché Rive Gauche, Luxury departement store (Paris): Interior design of the ground floor luxury perfume area & team work on designing the lingerie and swim summer 2016 area;
june/july 2014
Internship at Archy Environment(Paris): Interior design on a curiosity cabinet in a Medieval tower & rehabilitation of a 1930’s Art Nouveau appartment;
Profile
june/july 2013
french national
Internship at Aïuto (75017 Paris): rehabilitation of an abondonned apartment in Paris.
6, Place d’Estienne d’Orves
•3. I decided to complete my M.F.A. in interior design with a M.A. in,design for sustainability.
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WHAT I HAVE LEARNED
75009 Paris, France + 33 6 75 94 84 26
2016/2017
Sustainable Design M.A. at SCAD - Savannah College of Art &
anaiscipriano@gmail.com
Design U.S.A. : with classes in design management, industrial design
born 04/10/1992
(methods of contextual research), UX design, theories in sustainability,
driving license
design leadership studio (A.U.D.I.O., Sswot, blue ocean strategy tools,
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rebranding), behavior change studio, biology and revitalization of historic
Social media
preservation; 2015/2016
Diploma of Interior Design & Furniture Design certified by the CFAI at Esam Design (École Supérieure des Arts Modernes) Paris;
2011/2015
I.T.
(École Supérieure des Arts Modernes) Paris and one Erasmus semester
Word, Excel, Power-Point Photoshop, Indesign
at Déia Barcelona in Spain with classes in landscaping and retail; 2008/2011
AutoCAD, 3Dmax.
Languages
6
french :
++++++
english :
+++++
spanish :
++++
german :
++
japanese :
+
Diploma of interior decorator certified by the CFAI at Esam Design
Lycée Saint-Louis (Paris): baccalauréat (social & economics).
WHAT I LIKE hobbies
Instagram blogger about zerowaste & minimalism. Travelling, reading and art.
volunteering
S.C.A.D. Serve: beach clean up, community gardens & Habitat for Humanity. Therapeutic horseriding training for disabled people. Secretary of the student association of Esam Design school.
sport
Horse riding (14 years), sailing, biking, trecking.
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“Should consumerism be the last thing we accomplish as a species, after all this evolution and the miraculous series of accidents that granted our sentience?
Robert Wringham
Overconsumption If the world’s population lived like:
•Overconsumption is a situation where resource use has outpaced the sustainable capacity of the ecosystem. A prolonged pattern of overconsumption leads to environmental degradation and the eventual loss of resource bases. •Developed countries are overconsuming. •The raising population and middle class population isn’t going to help these numbers. •How many years left at this rate?
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consumption : the act of consuming, as by use, decay, or destruction of ressource. (Oxford dictionary)
overconsumption : the action or fact of consuming something to excess. (Oxford dictionary)
Overpopulation •Human overpopulation occurs when the ecological footprint of a human population in a specific geographical location exceeds the carrying capacity of the place occupied by that group. •Bad habits of consumption. + •Increase of the global population. = •Exponential overconsumption.
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Circular Economy A circular economy is an industrial economy that promotes greater resource productivity aiming to reduce waste and avoid pollution by design or intention. This is in contrast to a linear economy which is a ‘take, make, dispose’ model of production. •More the circles are large and far, more waste are inevitable. •C2C - Cradle to cradle •Products (consumer) & services (user) are taking in account in this concept. •The energy is the source to the all graph. So we also have to learn how to do more with less concerning renewable energy.
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Ethical Design Ethical living is the philosophy of making decisions for daily life that takes into account ethics and moral values, particularly with regard to consumerism, sustainability, environmentalism, wildlife and animal welfare. At present it is largely a personal choice and not an organized social movement. We are loosing ethic with technology that make us more physically distant from ethical problems. •Human Rights: Technology that respects human rights is decentralised. It respects and protects your civil liberties, reduces inequality, and benefits democracy. •Human Effort: Technology that respects human effort is functional, convenient, and reliable. It respects the limited time you have on this planet. •Human Experience: Technology that respects human experience is beautiful, magical, and delightful. It just works. It’s intuitive. It’s invisible. It recedes into the background of your life. It gives you joy. It puts a smile on your face and makes your life better.
Ethical Design Manifesto 11 by Aral Balkan
Behavior Change •Cue – A cue for users to think about what to do. It can either be internal or external. •Reaction – Once the mind has been cued to think about a potential action, there is an automatic reaction in response. •Evaluation – After an initial intuitive response, there might be room for a more conscious evaluation of the action and of potential alternatives. •Ability –Assuming the choice has been made to act, the question arises whether it is actually feasible to undertake the action. •Timing – The decision when to take action can be taken based on a sense of urgency, and by other, less forceful factors.
Designing for Behavior Change by Stephan Wendel 12
Create Action Funnel
Successful Examples Eco companies Making app by Nike
Day by Day
•Growth and sustainability is compatible. •Making app by Nike is providing datas about materials in order for designers to use the more sustainable choice using the less water and ressources. •Day by Day is a franchise of bulk supermarkets in France that answer the growing demand of the people. They open more than 20 supermarkets in 2 years.
Mouvement Colibri
Patagonia
•Mouvement Colibri is a rising social french movement. They are gathering people with the same sustainable goal in order to empower them. • Patagonia, Inc. is an American clothing company founded that sells and showcases mainly sustainable outdoor clothing.
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How do we Measure Progress?
G.P.I. Genuine Progress Indicator created in 1995 by Redefining Progress
Titre du graphique The GPI is taking into account the three pillars of sustainability (economy, social, environment) through 10 criterias : Dollars per
•Income Distribution • Housework, Volunteering, and Higher Education •Crime •Resource Depletion •Pollution •Long-Term Environmental Damage •Changes in Leisure Time •Defensive Expenditures •Lifespan of Consumer Durables & Public Infrastructure •Dependence on Foreign Assets
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capita
20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0
1950
1955
1960
1965
1970
1975
1980
Genuine progress indicator
1985
1990
1995
2000
2005
2010
2015
2020
Gross domestic product source : Cabb, Halstead, Rowe; Genuine Progress Indicator
S.D.G. Sustainable Development Goals by the United Nation •The SDGs are always a guidline to any sustainable project. I chose to focus on the goal number 12: Responsible Consumption. This goal has a direct impact on two other goals. The goal number 16: Peace and justice (wellbeing) and the goal number 11: Sustainable cities and communities are both under the negative impact of overconsumption today. •Overconsuming a sustainble product is not sustainable anymore. •People should regulate their consumption in a modern way.
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Sonja Lyubomirsky What is happiness?
•Sonja Lyubomirsky is a professor in the Department of Psychology at the University of California, Riverside. She wrote a book about well being: The How of Happiness. The strategies offered in the book are designed to target the 40% of happiness that is subject to manipulation. •Definition: Happiness is a mental or emotional state of well-being which can be defined by, among others, positive or pleasant emotions ranging from contentment to intense joy. •The best consumers is the unhappy one. •The consequences of stopping overconsumption: true hapiness and real satisfaction.
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G.N.H. Gross National Happiness
•Several scales have been used to measure happiness: •The Subjective Happiness Scale (SHS) is a four-item scale, measuring global subjective happiness. They identify themselves with descriptions of happy and unhappy individuals. •The Positive and Negative Affect Schedule (PANAS). PANAS is a 20-item questionnaire, which uses a five-point Likert scale (1=very slightly or not at all, 5=extremely).
The UK began to measure national well being in 2012, following Bhutan, which already measured gross national happiness.
•The Satisfaction with Life Scale (SWLS) is a global cognitive assessment of life satisfaction developed by Ed Diener. The SWLS requires a person to use a seven-item scale to state their agreement or disagreement with five statements about their life.
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Research questions How might we stop overconsumption?
• Behavior change • Education
Primary Research: Interviews, Surveys, User Testing
• Shopper experience
• Would consumers like to become more involved in their communities? • What tools are consumers lacking that they need to live a more sustainable lifestyle ?
Secondary Research: Behavior change studies, Expert Interviews, Trends Study, Buzz Report
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• How and what do people in Savannah shop for ?
• How to promote sustainable consumption ? • How do we explain more simply that conscious buying is the fastest way to contribute to a sustainable, healthy community and that this brings individuals wellbeing ?
ÂŤThe State of the WorldÂť 1999 Report from the Worldwatch Institute suggests that the global economy of overconsumption could be seriously affected by environmental problems, such as the lack of access to enough resources to meet growing population demands.
If it continues what would happen?
Who is already moving towards zero consumption?
Cases Studies
•4 of the study cases I studied are more appliable for my project. The other one gave me a lot of inspiration and knowledge.
Fogg Map Designing for Behavior Change by Stephan Wendel
•Ecoliteracy: sustainable learning center for kids. •Zero Waste France Center: center for conscious citizens.
HIGH
2
•N.O.M.A. «America»: art exhibition about american overconsumption.
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•Cradle to cradle: circular economy book.
MOTIVATION
•COP21: politic conference about climate change.
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7
•Mouvement colibri: social movement empowering sustainable advocates. •Terracycle: recycling company.
1 11
9
4
8
5 10
3 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
•Story of stuff: organization against overconsumption. •Buy nothing day: anticapitalist organization. •IKEA concept store: sustainable mass consumption. •Slow movements: numerous sustainable lifestyles. •Lamazuna: zero waste store. 24
LOW
EASY TO DO
ABILITY
HARD TO DO
Ecoliteracy Zero Waste France Center N.O.M.A. «America» Mouvement colibri Terracycle COP21 Cradle to cradle Story of stuff Buy nothing day IKEA concept store Slow movements Lamazuna
Case Study #1 Ecoliteracy California, USA
•Students need to understand how nature works and how to live accordingly and there is no better way than to experience this for real.The Center links facts and data to the children. This education will change the actual system in the long run. Ecoliteracy works at multiple levels of a scale, with local, regional, state, and national programs : it is a complete system. •Teaching children sustainable daily practices. •The Center was founded in 1995. •Founded by Fritjof Capra, Peter Buckley and Zenobia Barlow.
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Case Study #2 Zero Waste center Paris, France
•Zero Waste France launched a crowdfunding to build a Zero Waste center in Paris. •Last summer was the Zero Waste festival in Paris. This event proved that offering people a chance to meet had more power than ever. This festival permitted creating a synergy of passions and actions for the Zero Waste movement.
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second floor: office of the team
first floor: workshops, conferences and meetings
ground floor: bulk supermarket & glass container deposit
Case Study #10 IKEA concept store
London, UK
• Ikea is going to open a sustainable concept store in London during summer 2017 that will focus on sustainability and the community. The concept store will feature a new roof pavilion, a biodiverse garden and a community garden. Solar panels and rainwater harvesting will ensure to be energy and resource efficienct. Ikea also wants this new location to be a new spot for social gatherings by hosting a series of events and programs. • New spot for social gatherings, educate their customers, promote green transportation. • BUT overconsuming a sustainable product is not the solution either. 27
Case Study #12 Lamazuna Paris, France
• Lamazuna is zerowaste cosmetic company. They are selling, washable makeup remover pads, menstrual cups, oriculi (reusable cotton bud in bamboo), solid shampoo, solid toothpaste, reusable toothbrushes, solid body cream, handkerchief, furoshikis (reusable gift wraps), etc Everything is organic, vegan and “slowcosmetique” approved. • Saving the earth and your money. • Full bathroom sustainable line • Each month they are posting how many client came and how many packagings and disposable items it saved. 28
Cases Studies Comparative Grids groupe 1. 2. 10. 12.
1
services
2
12
Ecoliteracy Zero Waste France Center IKEA concept store Lamazuna
products
10
• The number 2 is the better one by my point of view because providing an offer for more target people. • Offering different prices and as much services than products.
unappealing
individual
• Same pattern !
1
expensive
2
cheap
12
10
attractive 29
How might we stop overconsumption ?
My project • A store where overconsumption is high: Shopping mall. •Help people basing their life on rich experiences. •Double positive impact: on the earth and on the wellbeing of people. •Human is part of the natural world and only returning to it will make us satisfied and happy again.
ConocoPhillips’ approach to sustainable development 32
problems overconsumption social isolation unhapiness
solutions education gathering place satisfaction
Alternative Consumption
I WANT TO ACT BEFORE THE RESSOURCE IS EXTRACTED.
LESS CONSUMPTION MORE MONEY & TIME
PEACEFUL ETHICAL COMMUNITY
•Less is more •to be > to have •quality >quantity •Less resources individualy but better distribution.
MORE EXPERIENCES
BETTER LIFE QUALITY
REAL SATISFACTION
LESS STRESS HAPPY PEOPLE
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Stakeholder Map • Poposing a new way of consuming to traditional shoppers.
Bored teenagers kids stores
• Enlarge the local market in a new way and bring the green market to shopping mall. It increases both markets. • Promoting sustainability as a normal business by showing people new lifestyles.
Families
Farmers market Wellbeing
local economy
Handcraft
Snack, fast-food & restaurants
Arts Experience Zero
specific stores (books, cinema,...)
Shopping mall
Vintage Antiques
Followers Clothes
Gift store
Shopping addicts
• New accessibility to healty and qualitative products. • A new meeting point between rich and poor families.
Bored teenagers kids stores
Families
Farmers market Wellbeing
local economy
Handcraft
Snack, fast-food & restaurants
Arts Experience Zero
specific stores (books, cinema,...)
Shopping mall
Vintage Antiques
Followers Clothes
Shopping addicts
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Gift store
Diffusion of Innovation
People that agree to spend more money for sustainable products.
People that would want to do more without effort because sustainability isn’t trendy enough.
• Helping people know there are diverse ways of being more sustainable. People that do not believe in climate change or don’t see the importance of sustainability.
• Offering a place for the Majority to have access to sustainability.
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Survey Forsyth Park • 61 people took the survey on Earth Day • Earth Day is a sustainable event promoting green life style and products so I wanted to know the general lifestyle of the sustainable people here in Savannah.
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Survey’s insights Forsyth Park
4 person where buying their clothes only second hand 14 were buying second hand and other new clothes store
<
50% buy clothes once a month or more
55% people buy at Kroger and complete with farmers market and whole food Only 2 people spoke about Brighter Day
what brings you joy? dog family experience sport kids food gardening
<
• Even in a sustainable event with naturally more people interested in sustainability the consumption habits are not conscious (overconsumption of clothes). • People are still in the habit of spending their time consuming. • Money is the main issue about food. • People think that the only choice of buying sustainable food is to but organic food which is much more expensive.
In stressful situation ...
• There is not a lot of bulk options which is not organic.
40.35% would do shopping as a first or second activity to relax
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Value Hypothesis by Geoff Moore
For traditional shoppers & followers
Who donâ&#x20AC;&#x2122;t have access or the opportunity to buy sustainably (local, unmaterial,...) and donâ&#x20AC;&#x2122;t know how to have a more responsible consumption.
Our store Experience Zero Savannah is providing the basic needs for a person from bulk food to local daily objects and even suprising experiences.
That gives the opportunity to the customer to have more experiences than unnecessary objects in their life. This store will give them a better life quality and more satisfaction by experiencing experiences in their life.
â&#x20AC;&#x153;The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.â&#x20AC;?
Eleanor Roosevelt
Business Model Canvas • Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs. • The Business Model Canvas was initially proposed by Alexander Osterwalder based on his earlier work on Business Model Ontology. Since the release of Osterwalder’s work in 2008, new canvases for specific niches have appeared.
- local small businesses - local farmers - eco brands - Zero-waste U.S.A. - experience stores
-selling experiences and services -promote sustainable consumption
- local products - local experiences
transportation web hosting
-sustainable consumption -services & experiences -qualitative bulk food -new lifestyle knowledge -the possibility to be part of the zerowaste community (volunteering program)
maintenance interior design
Public /customers Local stores /clients
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-take-back program -lifestyle coach -local community meeting -Zerowaste volunteers
-store -events -phone -social media -website
purchase cost
-local stores -green people avoiding malls -people seeking a healthier life -people seeking a greener life -shopping addict -bored followers -teenager seeking a more active life -personal challenge to break the routine
city/government funding
The Value Proposition Canvas
STORE
CLIENT Gain Creators
A
Products & Services
bulk local second hand services experiences
B
give quality over quantity teach how to be more happy give the opportunity/motivation to live actively and by choice rather than passively.
C
Pain relievers one store for all the different consumer’s needs local and bulk is reducing the cost of packaging and transport.
Gains
C
healthier life happier life active life
A
Customer Jobs
Consume more responsibly without effort.
Pain local stores are scattered sustainable products are more expensive.
B
• Value Proposition Canvas is a plug of the Business Model Canvas. It helps to project, test and build the business Value Proposition of customers in a more structured and reflective way, as the Business Model Canvas helps you during the process of design of Business Model. • The Value Proposition zooms in on only two blocks: Value Proposition and Customer Segment, in order to describe them in more detail. It helps the entrepreneur to project in the best way the business Value Proposition to solve problems, difficulties and needs of customers.
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Services Volunteering with the zerowaste association • promote unmaterial consumption • help people switch their behaviors • services to anyone
Conferences to promote sustainable development
• services to all prices and even free
Lifestyle coach
games to educate about plants
DIY workshops 42
Partnerships
• bulk & package free items •local products: fresh, less transportation’s pollution and promoting social economy • promoting services and unmaterialization so less products created (extraction of ressources, transformation, dyes, chimicals, etc) and less landfill use • To Be and not To Have
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program
LOCAL & SUSTAINABLE PRODUCTS 25%
CASH DESK ADVICE 5%
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POP UP 20%
SERVICES 15%
BULK FOOD 25% STORAGE 10%
Pop Up
January - Life simulation game February - House of Strut (second hand fashion) March - Earthday promotion through Zerowaste associations April - Victory Garden (benefits of indoor plants) May - Habersham Antique (Second hand objects and furnitures)
• 20% of the store will be based on the pop up store concept. •local products: fresh, less transportation’s pollution and promoting social economy
August - Betnix (sustainable food)
• promoting services and unmaterialization so less products created (extraction of ressources, transformation, dyes, chimicals, etc) and less landfill use
September - Farmers Market (promotion of short local circuits)
• To Be and not To Have
June - Savannah bee company (promotion of short local circuits) July - The Paris Market (promoting sustainable consumption like vegan leather)
October - Nourish (promotion of natural, slow cosmetic) November - Savannah Yoga center (promotion of an healthy life) December - The sustainable energy association (sensibilization before christmas event)
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Where is overconsumption the highest?
Oglethrope Mall • Oglethorpe Mall is a super-regional shopping mall on the Southside of Savannah, Georgia. It is currently owned by General Growth Properties. •Named after General James Oglethorpe, the founder of Savannah, the mall has expanded since its opening in 1969 to nearly one million square feet. Among its features are several restaurants, a food court, and nearly 150 stores. • Giving a new way of shopping for people that do not like the traditional offer in the mall.
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Site Analysis • Some people never go to downtown where most of the local and organic choices are.
7804 ABERCORN STREET SAVANNAH, GEORGIA 31406
OGLETHORPE MALL
A RETAIL REAL ESTATE COMPANY
• Oglethrope already reunited the target and the assets (parking,...) to open the store.
PROJECT NO: 4167
DRAWN BY: KW COPYRIGHT: GGP Inc.
DESCRIPTION
LEASE PLAN SHEET NO.
LP1
DATE: March 2017
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Store Analysis • 4 422 SF = 410 m² • In front of the food court so it’s more easy to organize events and workshops. • Natural light available and possibility to add more of it.
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Light Analysis • 30% natural light through the food court natural light. indirect exposition. • 70% artificial light •Possibility of adding a zhenital window like the existing small one at the entrence of the food court (yellow circle).
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Moodboard • A minimalist and modern interior design to change people’s mind about sustainability and second hand buying. • Use of vegetation to bring back nature into people’s life. • Extra care on the ceiling of the store to help it stand out from the other stores.
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Concept â&#x20AC;˘ An Interior garden for people to spend their leisure time in but are still close to nature.
Entrance
â&#x20AC;˘ Mixing products and vegetal experiences so people see both. â&#x20AC;˘ Several activites and experiences around vegetation: blind smelling test, native american plant medecine, local plants info, cosmetic DIY plant based, etc
vegetation natural light products/ 53
Floorplan Zoning
• All the areas are interconnected. • The POP UP area is also the store’s bowindow that naturally change every month. • Administration areas: cash desk and storage
LOCAL & SUSTAINABLE PRODUCTS
POP UP
SERVICES
BULK FOOD CASH DESK ADVICE
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STORAGE
Sketches
Final Design
Visual identity • Fresh logo • modernity and simplicity • Infos on the second hand tag : -avoided CO2 compare to new product -the old story of the object -price
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Store Principles A united space for... ...makers of sustainable products ...different consumers spaces ...volunteers Everything you need to live a wonderful daily life from products to experiences. Zero Waste first center in the U.S.A. We believe that sustainable lifestyle should be easy accessible. We believe that is should be easy to make choices that positively benefit the environment and what you believe in. Money shouldâ&#x20AC;&#x2122;nt be in the way of these choices. By not consuming packagings you are saving more than money; earthâ&#x20AC;&#x2122;s ressources. Experience Zero Savannah
Final Floor Plan
Materials ALMOND SHELL COMPOSITE
DEKTON
UPCYCLED WOOD
PLANTS
Duralmond is a composite material created by combining vegetable based & synthetic resins with crushed Almond shells
It is a product created by Cosentino company. DEKTON is a sophisticated blend of the raw materials used to produce the very latest in glass and porcelain as well as the highest quality quartz work surfaces.
Old wood was alread treated. The treatment takes from 5 to 10 years to release gas into the air. Using old wood is so more healthy than a new treated one.
Plants will be the only colors material. The rest of the store will have neutral colors in order to valorized products and plants. The plants will also help with the quality of the air.
It is renewable and compostable material. Almond composite is coming from almond shell fruit. The hard husk are also use for durability applications. No maintenance required after installation, Resistance against attack by borers compostable, Waterresistan, Anti reverberation effect, sound insulation, Mimetic material, Variable Density, Weather Resistance
Sustainability: compostable, turning uncommon waste into biomaterials
high UV resistance, highly scratch-resistant, resistant to stains, high resistance to fire and heat, non-porous, color stability, antibacterial dimensional stability, resistant to abrasion, resistant to ice & thawing, noncombustible material, resistant to hydrolysis
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Botanical Strategy SECTION 1 Round Planters for Pop-Up Space:
EXPERT Plant Princess Enterprises founder and CEO, Cassandra, believes that cultivating relationships with plants is the best route to better living and thus her preferred way to make this world a better place. After the entirety of what you’ll discover here was first practiced as a labor of love, Plant Princess Enterprises was incorporated in May of 2016. Cassandra got promoted in May of 2017 to function as the Royal Overseer of Holistic Value & Creative Transformation at the company.
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Fennel: Scientific Name: Foeniculum vulgare, Apiacea family Primary Therapeutic Application: Digestion Echinacea: Scientific Name: Echinacea purpurea, Asteraceae family Primary Therapeutic Application: Immune Support
SECTION 2 Wellness Herbs for Back wall of «Sustainable Products Room» Wellness herbs grown as a living wall with builtinseating area. Planter Boxes: rectangle tiered Motherwort: Scientific Name: Leonorus cardiaca, Lamiaceae family Primary Therapeutic Application: Heart Health Support Comfrey: Scientific Name: Symphytum officinale, Boraginaceae family Primary Therapeutic Application: Wound-Healing Calamus: Scientific Name: Acorus Calamus, Acoraceae family Primary Therapeutic Application: Clear Thinking St. John’s Wort: Scientific Name: Hypericum perforatum, Hypericaceae family Primary Therapeutic Application: Mood Support Mint: Scientific Name: Mentha spp., Lamiaceae family Primary Therapeutic Application: Digestion
SECTION 3 Rotating selection of herbs for cooking, which can be purchased potted or trimmed on-site. By growing herbs used widely in culinary applications, customers will know they can always go to Experience Zero to purchase and harvest their own fresh herbs for cooking. Perennial: Rosemary, Sage, Thyme, Oregano, Garlic, Chives, Texas Tarragon, Annual: Parsley, Cilantro
SECTION 4: Calming Aromatic Wellness Herbs in Medium-Sized Pots. Lemon Balm: Scientific Name: Melissa officinalis, Lamiaceae Primary Therapeutic Application: Calming Catnip: Scientific Name: Nepeta cataria, Lamiaceae Primary Therapeutic Application: Calming (the opposite in cats) Holy Basil: Scientific Name: Ocimum sanctum, Lamiacae Primary Therapeutic Applicaton: Adaptogen
Botanical Strategy
Personas
Robert - 55 Cargo driver at savannah port
Kate - 30 Elementary teacher
Lily - 21 SCAD student
He loves the sea, the beaches and to swim. He is travelling a lot so when he is back in Savannah he wants to enjoy the time with his grandkids. He is a basketball fan and likes jazz music. Since he is working on a boat and see so much plastic in the ocean he is part of the zerowaste association.
She loves to do biology field trip to see her pupil discovering the world. She wants to have a better world for all the futur of her pupils but sustainable products are expensive. She likes dancing salsa with her boyfriends and think about going to cooking classes.
She is an undergraduate student in painting at SCAD. She loves street arts and dogs. She is shopping at Oglethrope mall every weekend with her friends. She wants to be part of an association in Savannah but does not have the time with her busy SCAD schedule.
ÂŤ I didn`t know buying second hand was the best sustainable consumptionÂť
J.G. Historic Preservation SCAD Teacher
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Journey Map
2 Robert - 55 Cargo driver at savannah port He loves the sea, the beaches and to swim. He is travelling a lot so when he is back in Savannah he wants to enjoy the time with his grandkids. He is a basketball fan and likes jazz music. Since he is working on a boat and see so much plastic in the ocean he is part of the zerowaste association.
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4
1 3
Journey Map
2 1 Kate - 30 Elementary teacher
4
3
She loves to do biology field trip to see her pupil discovering the world. She wants to have a better world for all the futur of her pupils but sustainable products are expensive. She likes dancing salsa with her boyfriends and think about going to cooking classes.
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Journey Map
2 1
Lily - 21 SCAD student She is an undergraduate student in painting at SCAD. She loves street arts and dogs. She is shopping at Oglethrope mall every weekend with her friends. She wants to be part of an association in Savannah but does not have the time with her busy SCAD schedule.
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4 3
Ultimate goals
TO BE > TO HAVE 1> attracted by the «new» concept 2> getting along again with indoor nature 3> going more often to the real nature
1> attracted by the «green» products 2> learning how to consume 3> consume less and better
Appendices
Blog https://anaiscipriano.wordpress.com/
Project S.W.O.T. I have already some knowledge in
I donâ&#x20AC;&#x2122;t know a lot about the Savannah
sustainability
culture of shopping
I am minimalist & zerowaste
Financial feasibility People do not see the benefits of it
strenghts weaknesses opportunities threats
More sustainable project in my portfolio Threw survey and presentations I can
No one may be interested
developp my point of view As it is new there is not a lot of facts New diploma
showing the beneficts of this new lifestyle (minimalism & zerowaste)
References
Calendar Research: secondary background, primary interviews & surveys.
Graphic design of the concept, the schedul & contact the stakeholder.
Work on autocad & posters.
Work on process book, handouts, 3Ds redering & posters.
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 9 WEEK 10
SCAD - Savannah College of Art & Design