ANNA Rรกtkai Communication Design & Media Assignment 18.04.2017
Beyond the Horizon is a conference which provides a platform for scientists, engineers, investors and travel pioneers to discuss the future possibilities for space tourism. The attention directed toward space tourism is increasing, and as the first private space tour is expected to take off in the near future, it is likely to grow even further. This is the right time to discuss the opportunities of mass scale tourism beyond the horizon and discover the technological innovation, business and marketing opportunities. During the three day conference the participants from different fields can attend lectures given by industry experts, take part in seminars to learn from the leading figures in space travelling, and also build valuable connections with fellow participants.
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The program for all the three days is very similar. Opening lecture from a keynote speaker and then three shorter speech from experts in the field. After the lunch\networking break, the afternoon is dedicated to seminars, where the participants can actively participate in the discussion. The afternoon of the third day is finished with a roundtable discussion with the three keynote speaker as a roundup for the conference. Each day is dedicated to different fields connected to space tourism, so the participants can have a thorough understanding of the topic at the end of the conference. On the first day Peter Beck, founder and CEO of Rocket Lab, opens the conference and the main focus through the day is on the technological advancement behind space tourism and on the innovative ideas for the future.
The second day is devoted to the businesses, therefore Stephen Attenborough, Commercial Director for Virgin Galactic, starts the day and the discussion is about business profiles and opportunities. On the third day, the topic is the costumers’ attitude toward space tourism, and future possibilities of how to make space travel appealing and available to more people. The conference is held in a futuristic looking hotel (AC Hotel Bella Sky) in Copenhagen. The hotel provides accommodation and eating facilities as well as conference halls and meeting rooms for the seminars.
For Immediate Release Contact Anna Rátkai Chief Communication Officer ratkaia@beyondthehorizon.com
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Spending the vacation on Hawaii is getting boring. Beyond the Horizon has kicked off and the next stop is the Moon. Copenhagen 2018. April 13, Beyond the Horizon, the space tourism conference in Copenhagen, started off with an impressive speech from Peter Back, the founder and CEO of Rocket Lab. The first day was an immense success where participants discussed the technological innovation enabling space travel for ordinary citizens. After the lectures and seminars, Beck described the day as “an amazing opportunity to radically expand the limits of future space tourism”. Space travel attracts increasing attention from the public, therefore it is the right time to discuss the possibilities of gaining a bigger market share. Among the participants there are scientist, business owners and engineers who attend the conference to build valuable network for future ventures. During the second day of the conference participants are going to discuss the business opportunities with experts like Stephen Attenborough from Virgin Galactic and Jeff Bezos, the funder of Blue Origin. This conference is not only important for businesses but also for civilians interested in spending the next vacation in the outer space. The marketing directions discussed during the third day of the conference set the framework for the future of space tourism, and has an impact on mass availability and attractiveness. The outstanding list of speakers mixed with industry expert lead seminars provides a broad perspective on the topic. Given the uniqueness and the importance of this conference, there is a great possibility that in the future Beyond the Horizon is going to be the center of space tourism innovations. About. Beyond the Horizon is the first conference that brings together businesses, scientist, engineers and astronauts to discuss the further development of space tourism. The conference is organized by The Copenhagen Suborbitals, a government funded organization, who works on bringing space travel to the mass market since 2004. Press kit: www.beyondthehorizon.com ###
Sky is not the limit for travelling any more.
Make the interstellar experience accessible for everyone.
InnOvatiOn fOrum fOr space tOurism
Promotional gifTs
COMMUNICATION STRATEGY Beyond the Horizon provides a platform for the industry to talk about innovative ideas in connection with space tourism. At the same time Beyond the Horizon is a source of information for those, who are not professionally related to space travel, but interested in the topic and want to stay updated. Therefore in the communication strategy, there are different target audiences and different messages. Target What they need to know Audience Participants Details about the conference (date, location, program) Contact in case of question
Speakers
Public
Key communication message
Purpose of their speech Context
What happened during the conference The main topics discussed Related information about space tourism
Beyond the Horizon is Europe’s leading conference on space tourism Precise description about the conference Beyond the Horizon is an outstanding opportunity to build network and gain knowledge about the topic The speaker has an important role in the conference What is expected of the speaker (time, topic) Beyond the Horizon is one of the most influential conference on space tourism Beyond the Horizon is a trustworthy source of information when it comes to space tourism
The webpage is the main communication channel for the conference. Participants can find all the information regarding the place, date, timetable of the conference. The webpage communicates the purpose of the conference, serves as a source of information and both visually and content vise communicates the core message of the conference:
The public is informed about the achievements of the conference by relevant news portals and newspapers.
As the event can be attended only upon invitation (not open for the public) the participants get their invitation in e-mail.
Dear Mr. Smith, We would like to invite you to participate Europe’s leading conference on space tourism. The conference focuses on the technological and business opportunities regarding space tourism. Speakers like Peter Beck and Stephen Attemborough are going to present the current situation and on the workshops innovative ideas are discusses. For further information regarding the speakers and the program please consult the booklet attached. Date: 19-20. 04.2018 Place: AC Hotel Bella Sky, Copenhagen Price: XXX EUR Registration deadline: 10.03.2018 If you have any questions please contact: Anna Råtkai +45 123 456
The Facebook page serves as a connection to the general public. Provides information to the people who are interested in the topic, so they can follow the news about space tourism from a trustworthy, professional source.
CREATIVE PROCESS
STEP1: Market research
STEP2: Clarify scope of the conference What is a conference? What is the goal of the conference?
STEP3: Bases of visual identity Who is the target group and what are their preferences?
Who are the participants?
Research: relevant companies’\event’s visuals
What type of events are appropriate? (lectures\seminars\workshops)
Brainstorming for the name
Schedule for the conference Venue
Key words: Limitless, Milky Way, Galactic, Stellar, Cosmos, Interplanetary, Interstellar, Space, Universe, New Horizon, Future Astronauts, ZeroG, Moon Village, Overview Effect, Vacationaut Space Adventures, Journey, Exploration, Travel, Expansion, Discover, Experience
Inspiration for the logo
People: Mark Kelly - former NASA, co-founder of World View and director of flight crew operations. Peter Beck - founded Rocket Lab, head visionary and chief engineer behind Rocket Lab
STEP4: Preparing visuals
STEP5: Communication strategy Indicate the different target groups
Logo
Objetive of the communication What is the message? What channels to use? Who is the message targeted for? Which channels th target group uses the most? How to grab and maintain their attention? Too hipster, minimal, doesn’t fit the image\target group
Looks more professional, futuristic, strong, design is aligned with the name and the image of the conference
Goodies What kind of goodies are appropriate for this conference?