Final Project - Sustainable Consumer Product FASM 400 Spring 2017 Professor Monika Jonevski
Samantha Smagala | Anastasia Tucker | Ashley Hamilton | Vivian Lee
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02
P.1 - 2
P. 4 - 6
03
P. 8 - 10
Company Overview
Sustainable Product Concept & Analysis
Sustainable Product
- Company Overview - Target Consumer Overview
- 5P’s - SWOT - Competitor Analysis
- Inspiration - Images of the Product - Development
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P. 12 - 15
05
P. 17 - 21
06
Promotion
E-Commerce & Social Media
Closing
- Advertisement - Product Poster - Signage & Display
- E-blast Mail Item - Digital Marketing web page - Social Media Strategy
- Photos - Point of View
P. 23 - 24
01
Company Overview - Company Overview - Target Consumer Overview
L.L Bean is a company starting in 1912 that has offered 100 year of service to people who love the outdoors and more. The company is based in Freeport, Maine with 27 retail stores in the US.
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TARGET CONSUMER OVERVIEW Dan – Outdoor Photographer ($50,000) Paula – Vet ($50,000)
- A couple who lives together, Dan and Paula - Enjoys road trips, hiking - Owns a beagle - Enjoys photography - Lives in the north, woody area
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02
Sustainable Product Concept & Analysis - 5P’s - SWOT - Competitor Analysis
PRODUCT : A sustainable, portable dog bowl perfect for the on the go dog owner. Made from old, broken umbrellas and discarded burlap coffee sacks.
PROMOTION : Product campaign would be in all front store windows around the US. Would be launched during the summer time when outdoor activities like camping are the most popular.
PLACE :
PEOPLE : Would need to include a summary of how and where all materials and labor used in the making this product on website under product description. Would most likely be manufactured in the LL Bean factories located in the US along with reaching out to coffee business about buying there old burlap coffee sacks. Broken umbrellas could be sourced through in store donates with a small discount given as reward. Umbrella material could also be sourced from factories that manufacture umbrellas, collecting their scrap material and any product malfunctions.
Sold only at LL Bean, in stores and online. Would be the headliner for the new LL Bean all sustainable dog product line.
PRICE : $15.00
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Strengths:
S O
W T
Weaknesses:
- Difficult to merchandise in stores
- Well established brand that is known
- Doesn’t come in different sizes
for producing quality products
- Product color consists, materials being
- Portable and easy to transport around
sourced from many different locations
- Easy to clean
making it difficult for each bowl to be
Opportunities:
exactly the same
Threats:
- Make use of this product to expand into social media.
- Brand doesn’t usually focus on dog
- Small first step to becoming a more
products
sustainable brand
- Competing with well-established pet
- Bracing in to a new market of pet
brands
supplies
5
• Specializes in Pet products • Same price range • Not sustainable • More accessible • Lower Quality
• Specializes in Pet products • Lower in Price • Specializes in dog outdoor products • Not sustainable • More accessible • Lower Quality
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03
Sustainable Product - Inspiration - Development - Images of the Product
INSPIRATION Travel dog bowl foldable Washable
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RECYCLED MATERIALS
BURLAP
UMBRELLA FABRIC
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FINAL OUTCOME
10
04
Promotion - Advertisement - Product Poster - Signage & Display
PREVIOUS AD
SPRING 2010
SPRING 2011
SPRING 2014
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SUMMER 2017 13
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15
05
E-Commerce & Social Media - E-blast Mail Item - Digital Marketing web page - Social Media Strategy
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18
19
20
21
06
Closing - Photos - Point of View
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POINT OF VIEW
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THANK YOU!
Samantha Smagala | Anastasia Tucker | Ashley Hamilton | Vivian Lee