Urban Outfitters Collaboration

ModernRewind #UOMUSIC Olivia Elmore, Anastasia Tucker, Callie Peterson, Qui Royster FASM 210-02, FALL 2016, Oscar Betancur

CAMPAIGN STORY Our campaign follows two young people who had plans to go out for the day but were drawn in by the music and decided to stay in. Urban has looked back to the past by reintroducing records and cassettes. The idea of slowing down, enjoying the music of life goes with the style of Urban and reinforces bringing back the past.

URBANâ&#x20AC;&#x2122;S QUESTIONS 1. What inspired you for this campaign? 2. What inspires you about Urban? 3. How do you think social media is changing the landscape of the fashion industry? We were inspired by the lifestyle that Urban creates in their photos and their reference to the past with record players and cassettes. Looking at that, we were inspired to bring back other ideas from the past that have seemed to disappear which was the idea of simple living and innocence. Music is such a universal thing and so open ended but we knew we wanted to incorperate the ability it has to bring people together. Social media has changed the landscape of the fashion industry by changing the pace and expectations of customers. People are now used to seeing things right away and expect things to be that way with everything which has forced companies to release new information multiple times a day.

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