inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano
5 senses
Which of your would you fear losing
most?
The eyes are not responsible when the mind does the seeing. ~Publilius Syrus
this is art
this is design
this is simplicity Source: Picol http://vimeo.com/2696386
this is how you get there.
Source: Dave Gray
A picture is worth a thousand words is a
saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia
Thinking Visually In
4 “M”s
metaphor
Source: Information Architects (2007)
model
Source: Stephen P. Anderson
mindmap
Source: Dan Roam
manifest
you are here
6
Steps To
1. Empathize: See the world as a child
Observe Notice the little things that others miss
Ask Ask questions, even silly ones
Explore Entertain your curiosity
2. Memorize: Commit thoughts to memory
Dave Gray (Can Draw) Me (Can’t Draw)
3. Analyze: Take a step back you
your subject
4. Synthesize: Filter signal from noise
input
output
synthesis
5. Visualize: See it, then do it
6. Materialize: make it tangible, make it stick
A checklist for thinking visually‌
+
Why it matters Gets people’s attention quickly Helps us to learn faster + more effectively
Lets people do their own thinking
Helps us tell stories
Where to start
tufte
gray
roam
krug
And a word of advice
can’t do this without this
inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano