Company Pro le: Sky Castle

COMPANY PROFILE

Who they are

Sky Castle Toys was founded by Lev Nelson and Josh Loerzel in August 2020 in the midst of the global Covid-19 pandemic. Being long-time friends after working together at Zing Toys in Portland, OR, Lev and Josh took the leap to start a toy company. At Zing they helped launch and build brands like Stikbot, Wet Head, Thumb Chucks, and more.

What they make

Sky Castle Toys’ focus is on a “constant disruptive flow of new ideas,” ideally based on popular trends.

Product Lines

Their debut line is LetsGlow Studio, a crafting kit of reflective fashion accessories that kids can wear to light up their photos, videos or livestreams, with no apps required. Its launch coincides with the explosion of TikTok and music-synched dances.

About the product

LetsGlow Studio utilizes reflective crafting material —its LetsGlow technology — so young content creators can light up their TikTok, YouTube, and IGTV videos; livestreams; photos; and more social content. Each LetsGlow Studio includes an LED clip with a remote and charging cable, reflective sticker sheets with stencils, reflective nail stickers, reflective sticker tape, doubles-sided reflective material with hair clips, and a pair of shutter shades.

COMPANY PROFILE

When it launches

Lets Glow Studio launches in 25 countries this summer.

Where it’s based

Seattle, Washington

Retail Partners

Looking Ahead

LetsGlow Studio is currently the company’s primary focus but Sky Castle is hoping to build its foothold fi rst in the activity category before expanding to others.