Brand Pro le: We Wear Cute

BRAND PROFILE

Who: Ashley and Emma are the sistersbehind WeWearCute.

Ashley, the older one, is often the script-writer, emcee, and videographer. Ashley’s love of improv, pranks, and playfulness comes through in every WeWearCute post.

Emma, the younger one, brings her love of make-up and fashion to WeWearCute’s content. She’s always tracking new fashion trends and changing up her look, from her makeup to her hair color to her nails.

What: WeWearCute is a wholesome lifestyle brand that creates content for tween girls inspired by pop culture, fashion, beauty, music, and consumer products.

Target demographic:

WeWearCute’s TikTok followers are 90% female. They are top content creators for girls ages 6 to 12-years-old.

Platforms: On TikTok, WeWearCute has amassed 11.8 million followers and averages 400 million views per month — hitting 4.4 billion total views in 2020.

On Instagram they have gained 344k followers, while their YouTube channel boasts 282k subscribers, averaging 100k viewers per livestream

BRAND PROFILE