TFE/TFE Licensing, February 2020

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

Contents · Feb. 2020 Vol. 15 · No. 1

Features

Departments

18

Q&A with Jeremy Zag

8

Observations and Opinions

24

Making the Most of Your Toy Fair Appointments The Moss-Tucker Group

10

Trending

12

Industry News

26

With Online Shopping, A New Way to Launch

By Victoria Sheridan

16

Industry Forum The Toy Association

32

Q&A With Alan Hassenfeld

By Mary Couzin

20

Industry Forum ASTRA

36

Toy Manufacturing and China

By Victoria Sheridan

22

Industry Forum Design Edge

40

Jazwares Company Profile

By Victoria Sheridan

97

You’re Hired

98

Calendar of Events

TFE Licensing

Toy Fair 2020 Pages 42-87, compiled by Victoria Sheridan

88

Clifford the Big Red Dog Brand Profile

90

Print on Demand and How It Can Work for You

By Janice Ross, Women in Toys

94

Discovery, Inc.

On the Cover Cover Design by Design Edge

6 tfe February 2020

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tfe Observations & Opinions

ANBMEDIA.COM

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BOB GLASER

Looking back one year ago, as I wrote in this space, I was very optimistic about what 2019 held for the toy industry. There was much discussion at that time about Toys R Us coming back as a retailer. There were approximately 30 theatrical releases that had licensed tie-ins to toys.

Alas, my optimism was misguided. According to the NPD Group, U.S. Toy Industry Retail Sales generated $20.9 Billion in 2019. This represents a decline of 4 percent from 2018. One reason given for this was six fewer shopping days between Thanksgiving and Christmas. I personally don’t understand this reasoning. Consumers are well Bob Glaser, Publisher aware when their celebrated holidays fall on the calendar and will shop accordingly. Most Christmas toy sales are done in the two weeks before Christmas anyway. With online shopping growing every year, and the internet being open 24/7, consumers can shop whenever, wherever they so choose.

Meanwhile, the Amazon machine continues to plow along and increase their sales, and dominance, in on-line shopping. Amazon said it earned $3.3 billion in profit in its last quarter, up from $3 billion a year ago. Staggering numbers.

In my opinion Amazon’s dominance will only continue to grow as more and more brick and mortar stores close and those retailers that do survive the closing of physical locations shift their business to on-line only. Amazon is way ahead of everyone else.

I am still optimistic about the toy industry as we move along into 2020. Toys R Us is back with two brick and mortar locations and has plans to add more stores this year. CAMP, if you haven’t visited their NYC location yet, plan to while in town for Toy Fair, also plans to expand in 2020 with more physical locations. CAMP does a great job of making a trip to a toy store an adventure, not just a destination to purchase products. Toys R Us is also creating lively, interactive experiences for consumers in their stores. Very quietly it seems, Five Below is rapidly expanding and becoming a major force in toy retailing.

My faith is always with toy manufacturers figuring out how to navigate the retail landscape, deal with the challenges put forth before them and continuing to manufacture great products that lead to a lifetime of memories. aNb Media, our corporate entity, moved offices at the end of 2019. We are now located at 149 West 36th Street on the 10th Floor. We welcome all to come by and say hello.

Happy Toy Fair!

!"""!"#$ #$%&'(&)"*+*+!!!!!

TFE Feb 2020 Ops.indd 8

FEBRUARY 2020 · VOLUME 15, NO. 1 PUBLISHER BOB GLASER BOB@TTPM.COM VICE-PRESIDENT, ADVERTISING AND SALES DONNA MOORE DONNA@TTPM.COM ADVERTISING MANAGER GRAHAM WINDUS GRAHAM@TTPM.COM CONTROLLER MARY GROGAN MARY@TTPM.COM EDITOR IN CHIEF JIM SILVER JIM@TTPM.COM EDITORIAL MANAGER VICTORIA SHERIDAN VICTORIA@TTPM.COM WEB DEVELOPER BRENDAN SANABRIA BRENDAN@TTPM.COM CONTRIBUTORS MARY COUZIN; KRISTIN MORENCY; KIMBERLEY MOSLEY; MATTHEW NUCCIO; AND JANICE ROSS INTERESTED IN A SUBSCRIPTION? CONTACT MARY GROGAN AT MARY@TTPM.COM ANB MEDIA, INC. 149 W. 36TH ST., 10TH FLOOR, NEW YORK, NY 10018 · PHONE: (646) 763-8710 · FAX: (646) 763-8727

Toys & Family Entertainment (TFE) is published three times per year by aNb Media. Copyright 2020 aNb Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without written permission from the publihser. Printed in the U.S.A., TFE, TFE Licensing, and Specialty Emporium are registered trademarks of aNb Media. Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of management.

2/7/20 3:24 PM

Rubik'sÂŽ Used under license Rubik's Brand Ltd. All rights reserved.

Subject to patents US7,997,970 and EP2,079,535 licensed from Rehco LLC.

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!"#"$%&'&#"(')&*+&,-./%0#1&!"'.2,-"% • For more up-to-date news, visit aNbMedia.com • Sign up to receive FREE News Alerts on aNbMedia.com

!"#$%&'()**'+",&-'./&*$-&#0')1'2),&#'$#'3)4*5'6$%&#*$#75'8'' 9#0&/0"$#,&#0' Women in Toys, Licensing & Entertainment (WIT), announced the appointment of Janice Ross as the global organization’s new President, succeeding Ashley Mady, Head of Brand Development at Basic Fun!, who served for six years and led WIT to substantial growth. Ross, a 25-year industry veteran, and Managing Partner at Brand Fresh Management has been serving as WIT’s Vice President for the past two years.

Prior to opening her agency, Ross served in executive leadership roles at major companies including LEGO and American Greetings.

For the last six years leading WIT, Mady has helped grow and empower the organization by cultivating a sense of collaboration and community, broadening participation to major retailers, top licensors and toy companies, and creating an infrastructure that has taken the organization from a completely volunteer-run entity to a successful mission-driven nonprofit, implementing operating systems and a dedicated staff.

:"00&;'<##)=#%&*'>)";'0)'<%?$&@&'ABBC'(&%4%;&-5'(&%4%;"D;&5' )/'E$)FE"*&-'.;"*0$%':"0&/$";*'G#'<;;'./)-=%0*'"#-'."%H"7$#7' D4'IBJB Mattel, Inc. announced its goal to achieve 100% recycled, recyclable, or bio-based plastics materials in both its products and packaging by 2030. In the first half of 2020, the company will debut its first product aligned with this goal: the Fisher-Price Rock-a-Stack made from sugarcane-based plastics and packaged in 100% recycled or sustainably sourced material.

This new goal expands the company’s Environmental Sustainable Sourcing Principles that were announced in 2011. The company now sources 93% of the paper and wood fiber used in its packaging and products from recycled or Forest Stewardship Council (FSC) content, surpassing its 2018 goal of 90%.

In addition, the company has adopted the How2Recycle label, a standardized labeling system that clearly communicates recycling instructions to the public.

3)4*K(KL*'MN&#*'0?&'O))/*'0)'G0*'P$/*0'+&Q'LRSR'S0)/& Toys”R”Us returned in November with the opening of its first new U.S. retail store at the Westfield Garden State Plaza in Paramus, New Jersey. The brand is carefully curating and showcasing toy products in highly experiential smaller-format spaces.

The new Toys”R”Us brings an immersive modern shopping experience where products are off the shelves and in the hands and imaginations of customers. The second Toys”R”Us store opened at The Galleria, a Simon Mall in Houston, in December.

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AD_TOY_GUIDE.pdf

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3 Reasons to Attend ASTRA’s Marketplace & Academy ASTRA’s Marketplace & Academy is more than a toy show. It’s your chance to network with peers, gain business know-how and find the newest, coolest toys. Here are three reasons you don’t want to miss the year’s biggest gathering of the specialty toy industry.

1. Connect with colleagues Join specialty toy peers to share stories, collaborate

2. Learn from the experts Choose from 30 hours of educational sessions where

3. Shop the tradeshow Browse hundreds of vendors to find the perfect

and overcome challenges — all while having fun.

industry experts share their wisdom to help your business grow.

selection of toys and children’s products to fill your fourth-quarter shelves — and save with show-only specials.

Register today at www.marketplaceandacademy.org JUNE 7-10, 2020 | ORLANDO, FL

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Target has signed a lease to open a small-format store on 42nd Street between 7th and 8th avenues.

The store, set to open in 2022 at roughly 33,000 square feet, will be Target’s 10th small-format shop in the New York area.

In the past year, Target has expanded its presence in New York with multiple locations, including on the Upper East, Upper West, and Lower East sides.

Target’s strategy has been to move into densely populated areas with stores that are smaller than a traditional big-box store. CEO Brian Cornell said its small-format shops, which can be as small as 15,000 square feet and average 40,000 square feet, are twice as productive as Target’s larger ones.

Target opened its 100th small-format location in August, after announcing a $7 billion investment plan in 2017. The company plans to open 30 small-format locations annually across the country.

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8&>!?@;,11&$7&!/0'&+A!(,.@B.+ Viacom Nickelodeon Consumer Products (VNCP) announced the launch of its first branded e-commerce websites, SpongeBobshop.com and MTVshop.com. The sites — now live for U.S. consumers — are part of VNCP’s suite of online shops featuring products dedicated to Viacom’s characters and brands. In addition to the e-commerce websites, VNCP bolstered its direct-to-consumer efforts with brick-and-mortar retail pop-up shops. The first-ever Nickelodeon Holiday Shop opened on November 16 at Westfield Century City in Los Angeles.

CD-!/7=>#$E!-.&*+!C0$+'!?3$,.&#*!C)#%+=0.!/',$&+ FAO Schwarz opened its first European flagship toy stores at Arnotts in Dublin on October 29 and Selfridges in London on October 22. This expansion marks the third and fourth flagship stores to open worldwide in less than a year, starting with New York in November 2018, and Beijing in May 2019.

Both new flagships include retail experiences such as magic shows, baby doll adoptions, buildyour-own RC race car, and the dance-on-piano, among others. Additionally, the stores feature FAO Schwarz’s Clock Tower and Rocket Ship as well as FAO Schweetz, the brand’s exclusive candy destination.

FAO Schwarz at Selfridges is over 22,000 square feet, with FAO Schwarz at Arnotts at 6,000 square feet. Both stores offer a range of dolls, plush toys, kids’ tech, magnets, souvenirs, and automotive toys as well as toys from partner brands such as Playmobil, Lego, Steiff, Bunnies By The Bay, and Schleich. In addition, FAO at Selfridges features an exclusive line of toys and two new collections from the brands Discovery #MINDBLOWN, a learning-focused science and technology collection, and Sharper Image, a design-driven robotics and laser line as well as dance lessons with the maestro on FAO’s famous dance-on-piano.

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TFE Feb 2020 12_14.indd 14

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tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

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BY KRISTIN MORENCY GOLDMAN

he Toy Association’s trends team has spent the last several months meeting with toy companies of all sizes, both in the U.S. and globally, to see the latest products coming down the pipeline and establish 2020’s biggest trends in toys, play, and youth entertainment. With Toy Fair New York upon us, the team is ready to unveil the top six trends of the year to buyers, media, and other trade show guests.

“Our trends team has spent countless hours poring over new products, innovations, and trends – from the latest tech applications in toys, to the impact of social media and streaming services on kids’ play habits and tastes,” said Adrienne Appell, senior director of strategic communications at The Toy Association. “We can’t wait to share the hottest trends of the year at Toy Fair and look forward to promoting them with our members’ products in the upcoming months.”

You’ll have to attend the Toy Trends Briefing seminar at Toy Fair to get the full scoop – but here’s a sneak peek at what the team expects to influence toy and game purchases through holiday 2020: • In an ever-evolving retail environment and entertainment landscape, toymakers are finding increasingly innovative distribution channels and marketing strategies in order to scale their businesses and reach kids. Look for a continuing influx of digital-first brands in the toy aisle, toys and games that function well within the experiential retail model, any product or play experience that is immediately Instagrammable, subscription boxes and sustainable packaging, toys that stem from social media trends, and more diversity and inclusion in products – among many other features that will appeal to millennial parents and digital native kids.

• Getting more people playing – from kids, to parents, to grandparents – will be a key focus as we enter this new decade. The benefits of play for all ages is undeniable (check out TheGeniusofPlay.com to learn more), so there is tremendous opportunity in the toy industry to reach older audiences and kids-at-heart – from adult col-

lectors and fans, to parents who want to reconnect with their older kids/tweens/teens, to moms and dads who simply want to unwind with a board game after the kids have gone to bed. Expect to see resurrected classics and toys that are fun for everyone, both young and old.

• Active and educational toys will take center stage as they help kids develop in key areas to promote healthier lifestyles and sharper minds. Look for toys that engage children on multiple levels – from building, coding, and experimenting with science, to physical challenges that foster gross motor skills, risk-taking (within reason), and encourage outdoor play all year long. This encompasses the STEM/STEAM trend that we’ve seen evolve over the last couple of years and brings it to the next level by incorporating active movement and other play patterns.

“It’s exciting to see how wider cultural trends and innovations continue to shape what kids and parents want, and then of course there is always that one seemingly random trend that takes off (unicorns, sloths, and llamas to name just a few!),” said Appell. “The trends team is looking forward to sharing what will resonate with families as we embark on a new year and new decade of play.”

The Toy Trends Briefing will take place Saturday, February 22 at 1:30 p.m. in Room 1E09 (Hall 1E) at the Jacob K. Javits Convention Center. The free seminar is open to all Toy Fair guests but specifically tailored to buyers and media. It’s a not-to-be-missed session for play professionals in search of unique new toys that are expected to drive global industry sales through holiday 2020 and beyond. More information about this session and additional Toy Fair New York happenings can be found at www.ToyFairNY.com.

16 tfe February 2020

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tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

all retailers welcome at tomy booth 3003

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

stop at the front desk for product viewing and show specials

Q&A: Jeremy Zag, CEO and Founder of ZAG Jeremy Zag founded ZAG in France in 2009, home to animated titles like Miraculous: Tales of Lady Bug & Cat Noir, Ghost Force, and the upcoming Power Players. Earlier this month, ZAG announced a partnership with Playmates Toys to develop, manufacture, and distribute toylines for its portfolio of brands.

In this Q&A, Zag discusses the new Playmates partnership, the company’s background, and what to expect from the company’s new and emerging children’s titles.

Tell us about ZAG’s background and how the company was founded.

I’ve dreamed of being in animation since I was 13, and that dream has never wavered.

Since drawing has never been my forte, I’ve had to be resourceful and explore other means of telling stories. Fortunately, I’ve been able to meet outstanding, talented people from around the world who I’ve brought on board at ZAG to help my dream become a reality.

I have always been inspired by projects not only from the major U.S. studios, but also by a variety of content coming out of Japan. It was those influences that helped me craft our first project, Miraculous: Tales of Ladybug & Cat Noir. With the help of Jacqueline Tordjman, who became my partner at ZAG in Paris, and my friend Aton Soumache, who was crazy enough to follow me on this journey, I was able to take our beloved concept to both Disney and Toei Animation, and bring Miraculous to life.

What kind of growth has ZAG seen since its inception?

I am proud to say that we went from a small studio producing 2D shorts to a global CG studio with space in both Paris and Los Angeles where we produce content for Disney, Cartoon Network and Netflix, to name a few. From there I wanted to expand even further, and we were fortunate enough to partner with Playmates Toys, which has enabled us to extend our brands to kids and families with a full range of toys. Last, but certainly not least, I am directing my first feature “Miraculous, The Awakening” which will be released globally in the fourth quarter of 2021.

Can you tell us about Power Players and your collaboration with Playmates Toys?

Power Players currently airs on Cartoon Network and will soon air on Netflix US. Power Players follows a team of secret toy

heroes led by Axel, a kid who discovers the Power Bandz which can transform him into the living, toy-sized action figure, Action Axel. As the master toy licensee, Playmates created a multi-segment toy line based on the series, including action figures, role play and more. What we love about Playmates is their ability to create characters with soul and toys that feel as alike and alive as the animated characters they represent. It was refreshing to work with a group of people who consistently push the envelope and I’m looking forward to future collaborations with Playmates.

How is this collaboration with Playmates Toys unique and what do you hope to achieve?

It is incredibly exciting to work with the very talented team at Playmates across multiple titles and to continue to push the boundaries of what is traditionally expected from a toy line. The goal is to allow our audiences to connect even more with the universes and characters we create through amazing toys.

What other ZAG properties will Playmates Toys be bringing to life?

We are finalizing a new range of toys for the hit series Miraculous and are working through another range of toys for our upcoming series Ghost Force. You will have to wait and see what we have in store next!

What trends are you seeing in the children’s licensed products category? How will the ZAG and Playmates Toys products fit within those trends?

For us, it is all about connection to the stories we love to tell.

From there, we look for unique ways to further capture the

imaginations of our audiences and we are exploring how that can done by incorporating tech. We have a few other tricks up our sleeves, but you will have to visit the Playmates showroom at Toy Fair New York and Fall Previews to see for yourself.

Can you describe some of ZAG’s new and upcoming children’s titles and how they’re different from other children’s content that is currently available?

We are currently in production on Ghost Force for Disney Channels EMEA and Discovery Kids LatAm. With this series, like all of our series, we wanted to find a way to have heartwarming stories with aspirational characters while packing each episode with jaw dropping action. I think the biggest challenge is finding characters and stories that both boys and girls can relate to, as we did with Miraculous.

We have another soon to be announced series in development with a major network in EMEA that we see as true follow up to Miraculous. Without saying too much, the series is set in London and follows two young estranged sisters as they learn to deal with teenage challenges, assimilation and of course, protecting a magical power from the forces of evil.

We have one more series that we expect to be greenlit this year and another two features that we are planning to take to the studios in the coming months.

Needless to say, we have a full slate that we are all super excited about.

Power Players

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TFE Feb 2020 ZAG/Playmates.indd 18

2/7/20 2:00 PM

©1996 Kazuki Takahashi ©2017 NAS • TV TOKYO

©1996 Kazuki Takahashi

OLD & NEW, COMING SOON! ALWAYS TIME TO DUEL!

For licensing opportunities, please contact: Jennifer Coleman • cj.52363@konamicrossmedia.com +1.212.590.2120 • konamicrossmediany.com • yugioh.com

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KIMBERLEY MOSLEY, ASTRA FOUNDATION PRESIDENT

Here we are, full speed ahead into the new decade. You don’t need to be good at arithmetic to figure out that in ten short years, it will be the year 2030.

Why do I mention that? 2030 is the year that all baby boomers will be over 65 years old. One in five Americans will be at retirement age. Four years later, the U.S. Census Bureau projects a stunning demographic shift: for the first time in our country’s history, people aged 65 and older will outnumber people under age eighteen.

In its role as a leader in advancing growth of the independent toy industry, the American Specialty Toy Retailing Association (ASTRA) has been watching demographic trends. Our strategic plan includes a commitment to expanding into markets that recognize the importance of toys and play—and certainly a huge market out there is adults. A challenging part of tapping any market for play products is getting adults to incorporate play time into their lives and their children’s lives, and to value its many benefits.

Role of the ASTRA Foundation That’s one big reason that the ASTRA Board of Directors created the ASTRA Foundation. Its mission is to increase awareness of the importance of play and its impact across the lifespan from early childhood through adulthood by way of research, education and philanthropic activities.

Many ASTRA members have participated in the foundation’s philanthropic efforts. Together we’ve rolled up our sleeves for hands-on volunteer projects in ASTRA Marketplace & Academy host cities, stepped up for friendly ASTRA-wide competition through the playful Holidash program, donated toys through the Toys for Joy project, and bought tickets to February’s Night in New York party, which donates a portion of each ticket sale to the foundation.

conference to explore the connection between play and issues of health, education, access, equity, inclusion, design and more. ASTRA has supported the group as a partner and content provider. For example, ASTRA led two seminars at the Coalition’s most recent conference.

• Resources. Supported by a generous grant from the US Play Coalition, ASTRA recently completed a Spanish translation of its popular Make Way for Play: Brilliant Benefits of Toys Guide that members can download from the ASTRA website. This is the first of several research-based resources that ASTRA plans to make available for parents, workplaces, and other groups that can embrace and support healthy play.

• Education. Many ASTRA members are familiar with ASTRA education programs—Certified Play Expert, Certified Master Retailer, and Certified Master Sales Representative—that can lead to a credential or certificate. Where appropriate, content about play across the lifespan is included in ASTRA education products—particularly in the Certified Play Expert curriculum. What members may not know is that the play expert program is available as professional education in a company-wide, on-site format.

For example, ASTRA delivered the program to a group of Faber-Castell employees in Cleveland, Ohio. The intent was both to deepen the company’s understanding of play and to promote a playful work environment—a model that is relevant both within the toy industry and beyond.

Promoting the importance of play The support of ASTRA members and others is deeply appreciated. What is ASTRA doing to leverage that generosity and advance the foundation’s mission? Here’s a sample of ASTRA’s tactics for promoting the importance of play at any and all ages:

Joining forces to increase impact Erik Quam of Fat Brain Toys and past chair of the ASTRA Board of Directors is an ASTRA leader who helped make the ASTRA Foundation a reality. “Sharing has always been a hallmark of the ASTRA culture, whether it’s helping a new retailer learn the ropes, spending time to help new parents understand the importance of play, or donating to local organizations,“ says Quam. “We created the Foundation because we realized there are even more ways ASTRA members could make a difference if we joined forces—particularly around communicating the value of play for everyone and building some larger scale volunteer and toy donation programs.”

• Collaborations. ASTRA is working to establish collaborations and partnerships through which the value of play can be amplified. One example is the US Play Coalition, which is affiliated with Clemson University. Dedicated to promoting play benefits throughout life and drawing on evidence-based research to make the case, the Coalition holds an annual

“As ASTRA members, there is so much we can do to make a difference now that we have the Foundation to help us make an impact,” says Quam.

“It’s a great addition to the purpose- beyond-profit activities we do in our individual businesses. We are just getting started. Come join us and get involved!”

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THE DESIGNER’S PERSPECTIVE

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!rom the onset of Design Edge and BuyProduct, we never worked with outside inventors. But inventing was not the focus of our businesses.

Design Edge was and is a design firm. Through 30 years of working with almost every major toy brand, we established ourselves as a leading toy and game product design, package design, consulting and prototyping house. BuyProduct was just that, the byproducts of working very closely with our clients. We would work with them day in and day out and start to see the holes within their lines and then try to fill them with our concepts for royalties. For the first 20 years, this model not only worked well but also gave us the advantage of learning how big and small toy companies operate. More often than not since we communicate on a daily basis about their design needs we were not seen as some outside inventors but rather part of their internal team. What changed? My role not at my own companies but in the Toy Industry itself.

Sometime around 2004, I was asked by the toy industry trade association, then called the Toy Industry Association (TIA) to help chair their newly formed Association Panel. Before the associate panel was formed the TIA only allowed toy manufacturers to benefit from their trade association. My newly created role was to represent all designers and inventors within the toy industry to share partially in the benefits the TIA had to offer. Within a few short years, my tenure ended when, to the benefit of every associate member, the associate panel was folded into the TIA along with all the manufacturers. During my stint representing designers and inventors, I learned an enormous amount about the licensing, inventing, and, most of all, the inventors themselves.

Since inventing was something I traditionally did in a bubble and before my role at the TIA, I didn’t really know other inventors. In the past, I had tried to mingle with other designers but found (and often still find) that designers are not very welcoming. They view other designers as competitors and some proved to be cut-throat. I assumed that was just how the toy industry worked all around. Through the TIA, I

MATTHEW NUCCIO

began meeting many of the top established toy inventing agencies. A few years later, I accepted a board seat at the United Inventors Association of America (UIA). The UIA was eye-opening.

What did I find? ...Many of these people were open books. Unlike designers, inventors seemingly want to get to all know each other. Why? Because it is to their benefit. They compare notes on who is paying what for what and who is trying to cheat them. They trade contract clauses, presentation secrets, and many party together. The education that I have accumulated from 15 plus years of working with inventors is priceless. In the last few years, I started to really embrace my connections and started to represent inventors. I pay it forward by lending my time and resources.

Most of all, I made a lot of friends and learned many mistakes and pitfalls to avoid through their experiences. Here are a few: What is an invention: People often confuse an idea with an invention. They are not the same. If you have a great idea, that’s great! But, now you have to prove it. The benefit of a prototype cannot be unstated. A physical sample tells a story unlike any sell sheet could ever.

Understanding Cost: If you ignore the manufacturers cost of goods you can build almost anything. One of the many tricks to inventing is to understand how to create something that can be mass-produced for a market acceptable price. If you don’t have access to companies that can cost it for you, just remember to keep it simple. Every light, sound, motor, or material change adds costs and it all adds up quick.

Brand vs Inventing: Creating a doll line and storyline about your daughter and her friends is not an invention. It is a brand concept. For it to be an invention it would need a unique feature that allows it to stand out from all the other doll lines.

When Do You Patent: As a product development company, nothing is more frustrating than someone coming to us with a patent or patent pending concept and never having made a prototype. The issue here is that while some things may seem sound on paper they may not be practical in practice. Besides the obvious that

the concept may not work, it may be over-engineered and need to be simplified to make it cost-effective. And, as I stated before if it’s not cost-effective it stands absolutely no chance of making it to market. So, always prove your concept before investing in a patent. It could save you a fortune.

Learn From Others: Inventors have a lot of resources at their fingertips. If you have time and like to travel, the Chicago Toy and Game Fair is a great resource for the startup inventor. The United Inventors Association of America is out there teaching inventors how to avoid the scams while educating and advocating for them. The Toy Association offers resourcing for inventors on their website as well as at the Toy Fair.

Stay Focused: Inventors often pitch me concepts that do too many things. I call these “swiss army inventions”. If you live in a cave and are unaware of the Swiss Army Knife, it is a pocket knife/multi-tool that seemingly has everything one might need around the house. Some of the deluxe models have over 30 functions such as a knife, file, corkscrew, screwdriver, can opener, scissor, wood saw... and while the Swiss Army Knife can help in a real bind, arguably none of the tools are any better than the independent version of that same tool. Toys aren’t meant to be Swiss Army Knives. Adding unnecessary sounds, motion, and lights may only take away from the focus of the toy itself.

Please and Thank You: If your momma didn’t teach you this then I’m not sure I’ll have any success. You might think your concept is the greatest thing ever, but not everyone is going to agree. Don’t be arrogant. If someone passes on your idea, thank him or her and move on.

To all the inventors out there trying to make it, keep up the good fight. I look forward to seeing you all out there. Thank you for taking the time to read this. I hope my two cents contributes to your bank account.

Matt Nuccio is president of Design Edge, a New York-based graphic design and research development studio. For more information, he can be reached at matt@designedge.net.

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tfe toys & family entertainment

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Follow-up, Follow-up, Follow-up Making the Most Out of Your Media Appointments at Toy Fair THE MOSS TUCKER GROUP

Editors, segment producers and influencers head to Toy Fair every year looking for the newest and most innovative toys of the year. Publicists Liza Grando and Ayana Meraz, partners at The Moss-Tucker Group (MTG), have met with most of them throughout their years representing clients at the show. Through many candid conversations with members of the media while at Toy Fair, the MTG team has found there’s one thing they notice the most.

“I first attended Toy Fair with the Founder of MTG, Maggie Moss-Tucker, in 2007,” said Grando, who took over the firm when Moss-Tucker retired in 2012. “The number one thing I hear from an editor or influencer is that most brands do not follow-up. They get through that first crucial step of engaging the editor out of a sea of brands at Javits, and then drop the ball immediately after the show by not following-up for a placement. It was the first thing Maggie instilled in us as a firm, and the one thing that most brands don’t end up doing.”

With over 35 years of experience representing both specialty and mass market brands, MTG has a proven formula for making the most out of the media outlets in attendance, which has resulted in placements with The Today Show, Good Housekeeping Magazine, VOGUE, Parents Magazine and more.

To make the most out of your meetings with the media at the show, MTG shares a list of simple do’s and don’ts: 1) DO be polite, and to the point: Practice your “elevator pitch” to prepare for days of appointments. “You’re at the show, you’re showcasing your line, and you’re so excited to talk to everyone that walks into your booth,” said Grando. “You’re also one of thousands of brands at Javits hoping to secure a coveted media placement with the editor or blogger that’s about to see you.” Make it short and focus on what makes your brand the best choice for their stories.

2) DON’T overload them with information or items: Ask them what it is they’re looking for in addition to “new” items so you can easily help them find solutions: i.e. how your brand fits their needs and why. Ask if they just want product information or if they need a sample. Don’t show them every single product in your line. Focus on your strongest contenders and why those would work for their stories and their readers. “They don’t need to know every detail about your brand,” said Meraz. “That’s what a press kit is for!” They also don’t need to be bogged down with catalogues, price lists and other items to carry around. If they want something, they’ll ask you for it. If you want to gift them something, make sure it’s small, relevant to your brand’s image, and memorable.

3) DO your research: If the media attendee has a scheduled appointment with you, research their web site or publication.

Found out what they write about on a regular basis. If you don’t know, ask them so you can direct them to the right products. “If you know that the editor focuses primarily on baby items, don’t

push a science kit for ages 7 and up”, says Grando. “It’s a waste of valuable time and you might be missing an opportunity to talk about what CAN work from your brand.” Take notes so you don’t forget what they need.

4) DO ask for their business card: Get their business card and keep it safe. Make sure it includes their shipping address so you know where to send samples after the show. If it’s not on there, ask them if it would be ok for you to contact them for it. BEWARE: many publications in particular have other mailing addresses than what is listed on their web site. Meraz mentions that “many editors may work remotely and will never get the package you ship to the main office. You don’t want your sample to end up in a random mailroom where the editor never sees it.”

5) DO get on social media immediately: Follow the media outlet’s Instagram handle after they leave your booth and are walking the show. “Like their posts and thank them for stopping by to see you,” said Meraz. It’ll remind them about your brand and will show their followers that they stopped by to check your products out.

6) DON’T DROP THE BALL. FOLLOW-UP, FOLLOW-UP, FOLLOW-UP: “Editors are so surprised when we email them immediately after the show on behalf of our clients. Brands are so excited to speak to an editor, then get the editor excited about their brand, and then: never contact them! Don’t get lost in your day-to-day that you miss out on a great media opportunity,” said Grando. Contact the editor the SAME WEEK as Toy Fair ends so they’re reminded of your brand. Meraz adds “if they email you first, RESPOND! The media WILL remember that you ignored them, particularly when you email them in November (too late!) for a spot on their Gift Guide.” (Spoiler alert: probably not going to happen).

After Toy Fair, you can easily fail to prioritize public relations and media outreach. MTG suggests you keep the momentum going and reach out to publications, bloggers and influencers that are right for you throughout the year. “They are making decisions NOW for stories in December,” said Meraz. “The sooner you follow-up, the better your chances of getting solid media hits throughout the year.”

Want to reach even more media? Showcase your brand at media targeted events like TTPM’s Spring and Holiday Showcases where you can directly meet with members of the media. “Many of the media outlets who attend these shows either don’t personally attend Toy Fair or may not have had enough time to meet with you,” said Grando. “These media events are another great opportunity to showcase your brand ahead of the most promoted seasons of the year.”

For more information or helpful tips on how to best manage your public relations efforts, contact The Moss-Tucker Group at www.mosstucker.com.

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BY VICTORIA

SHERIDAN

Several toy industry executives and experts shared with TFE how the growth of online shopping has changed the way they launch new product.

More and more toy sales are happening online, and as a result, the way many toy companies launch new product is changing.

As Alan Dorfman, President of Super Impulse pointed out, “Manufacturers do not have to be committed to retail buying windows for new products,” in brick-and-mortar stores.

And for Blip Toys, though increasing numbers of toy sales on websites like Amazon has not affected shipment schedules with brick-andmortar, “Amazon has, however, offered a more flexible avenue of revenue where we as the vendor are able to schedule our own timelines,” said

Jenna Harlander, director of brands and marketing.

There are numerous advantages to toy companies when it comes to selling online. Dorfman noted that companies can launch “‘as ready’ and get a read on sales, track reviews, experiment with advertising [and] promotional spends.”

“A good early read provides a good indicator as to how much inventory to commit to, or not, for later in the year,” Dorfman said.

Matt Nuccio, president of Design Edge, observed that his clients are starting to put more focus on online sales and less onto brick-and-

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FEATURED CONTENT Product launch and online shopping, continued mortar. Like Dorfman, Nuccio said that selling and-mortar stores in its overall retail strategy to online helps equip companies with useful infor- ultimately create a varied shopping experience, mation. reaching the consumer where and when they are “Selling online allows the toy manufacturer seeking to make a purchase.” to more easily test products and receive precise Similarly, Annie Laurie Zomermaand, Chief data on demographics enCommercial Officer of Schleabling them to tweak and ich USA, said that brick-andperfect products with each “Manufacturers do not mortar retail remains a top new inventory batch. And, have to be committed priority for the company. with no absolute launch “We have clear data to to retail buying winand cutoff dates they can indicate that while there is be as aggressive or conser- dows for new products.” significant sales potential vative in their approach as Alan Dorfman, President, Super Impulse online, our consumers resothey deem necessary for the nate deeply with the intimate launch of their product,” experiences they have with Nuccio said.

Schleich at the shelf,” she said.

According to Steve Totzke, Chief CommerYULU Toys co-founder Jochem van Rijn cial Officer for Mattel, pre-selling products on- said that having a strong online presence can line is more effective than pre-selling in-store, contribute to a successful in-store launch. “and enables us to gauge consumer interest prior “We know that consumers don’t shop excluto a launch.” sively online or in-stores, so all channels must be For example, when Mattel secured a license aligned to run effective marketing campaigns,” to manufacture plush Star Wars “The Child” Van Rijn stated. dolls --popularly known as “Baby Yoda” from And in marketing a product leading up to a the Disney+ series, The Mandalorian -- the com- launch, social media has become an important pany launched a pre-sale with its retail partners. component.

“The response was tremendous,” Totzke “A decade ago, New York Toy Fair was said. “The pre-sale helped inform our production the place to launch your product,” Nuccio exschedule.” plained. “The media would be there interviewStill, for many toy industry executives, ing and filming.” brick-and-mortar retailers remain a key part of And while Toy Fair is still a big part of genreleasing new toys. erating publicity around a product, Nuccio said Eric Nyman, Chief Consumer Officer for his clients are now seeking out partnerships with Hasbro, said that “in-store shopping experiences social influencers and online retailers, “creating are still a valuable component for many custom- a buzz weeks, if not months, before they walk ers.” into the Javits Center.”

Nyman continued that the company employs Nyman said that Hasbro recently found sucan omni-channel strategy, “which includes a mix cess incorporating social influencers into the of support for both online retailers and brick- 2019 launch of its Nerf Ultra, with the first-ever 28 tfe February 2020

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FEATURED CONTENT Product launch and online shopping, continued Ultra Championship. that a crucial part of brick-and-mortar stores’ “Not only were we able to engage their fans ability to compete with online shopping lies in directly via content on each creator’s channels their ability to create a unique in-store experiwith a swipe up to buy message, we also cap- ence for shoppers. These experiences are ones tured content to be used across marketing siz- that “can’t be found online,” Totzke said. zles, product testimonials, retailer videos, and Zomermaand has also observed a trend in remore to amplify the engagement,” he said. tailers striving to provide shoppers with unique With social media, Dorfman said toy com- experiences. panies can generate awareness about a product “We know that retailers are looking to pro“and not have to wait and hope that people find vide more immersive, entertaining experiences it on the shelf.” for their customers,” she “We can generate consaid. Zomermaand listed sumer awareness of a prod- “We know that retailers “waterfalls, interactive diguct as it is hitting the shelves, ital media experiences, largare looking to provide position the product as we er-than-life animals, [and] want to position it with in- more immersive, enter- play spaces” among the information, context, and in- taining experiences for store features that consumstructions,” he said. ers can find at Schleich’s retheir customers” There are ways that tail partners like Toys’R’Us, brick-and-mortar retailers Annie Laurie Zomermaand, Schleich Fao Schwarz, and Mall of can keep up with the tranAmerica. sition to launching products Nyman also acknowlonline. Dorfman said that “the best situation is edged retailers adapting to the online shopping when retailers can do both online and brick-and- shift “by altering the in-store experience to make mortar retailing.” obtaining and purchasing product more interestLikewise, Totzke explained that most large ing and effective for shoppers.” global retailers are omnichannel. “The growth of Meanwhile, Nyman said that internet rebuy online, pick up in store across the industry is tailers with no physical stores have also begun a great example of this.” identifying ways to combine online and in-store Totzke has found that although many glob- shopping experiences. al retailers still have “set” dates and timelines, “Online ‘pure-play’ retailers are looking for “most have become more flexible over the past engaging ways to extend their online presence several years on how they stock and promote to brick and mortar stores or pop-up experiences toys,” he said. in order to make that face-to-face or product-in“This flexibility gives us room to respond to hand connection with consumers,” he said. consumer demand,” Totzke added. “I have also found that – the hotter the toy, the more flexibility there is.”

Across the board, toy companies emphasized 30 tfe February 2020

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Q&A: ALAN HASSENFELD BY

MARY COUZIN

Alan Hassenfeld is Hasbro’s past CEO, current Executive Committee Chair and an indomitable champion of worthy causes around the world. Like his father, he believes in living charity; doing good things and making the world a better place. He’s touched millions of lives, including mine.

Not only is Alan a visionary far beyond our industry, he’s willing to give advice and help if asked (and I ask often!). I’ll never forget his reaching out to me when my mom battled cancer, even offering to recommend and refer specialists. He leaves an indelible mark on the hearts of all who know him and it has been an honor to interview him.

Stephen and Alan Hassenfeld, circa mid-1980s

How did your family first enter the toy industry?

That story begins more than a century ago in Eastern Europe, where in the spring of 1903 anti-Semitic mobs slaughtered dozens of Jews, including children, and burned and pillaged more than 1,000 Jewish stores and home in the city of Kishinev. When word of this pogrom reached the Hassenfeld family, who lived in a small village in what is now Poland, they feared for their lives.

So Osias Hassenfeld and his wife, Chaya Reich Hassenfeld, decided to arrange for two of their sons – Hillel, 17, and Henry, 14 – to make it to the safety of America. To support themselves, they began to peddle textile remnants that they purchased from Manhattan’s thriving Garment District. Yes, they sold rags, setting the stage for what literally would become a rags-to-riches story and a long history of family and corporate philanthropy.

Soon enough, the teenage brothers in that long-ago time learned that many of the textiles used to make clothes were manufactured in Rhode Island. Cutting out the middleman, as it were, they began to buy their remnants directly from the textile factories up here. Eventually, they moved to Rhode Island, where they had a bright idea: why not take the best textile remnants and use them to line wooden pencil cases? Pencil cases were popular with schoolchildren in the early 1900s, and were usually sold with pencils, sharpeners, and other items. A deluxe, plush-lined version, the Hassenfeld brothers imagined, might be winners.

They were. Henry and Hillel, who meanwhile had helped bring their family and others to the U.S., began to prosper. Their business grew, and from their original Providence headquarters, they moved to Central Falls, a manufacturing city next to Pawtucket. Enterprising and creative, Hillel and Henry -- joined now by brother Herman and other family members – began offering paints, crayons and modeling clay in their boxes.

And, not long before the Second World War, they filled them with play pill bottles, stethoscopes, microscopes, needles, medical charts and dental mirrors. These Junior Doctor and Junior Nurse kits were Hasbro’s first true toys, and they were enormously popular. Hasbro continued to grow.

Who has been involved and who is involved now?

Well, we’ve just discussed the founders of Hasbro. The next generation included my father, Merrill, Henry’s son, who joined the company in 1938 after graduating from the University of Pennsylvania – my alma mater, I would note. After the start of World War II, when the threat of German submarines and even planes attacking the East Coast gave rise to an adult corps of so-called Air Raid Wardens, Dad was instrumental in introducing junior air-raid warden kits. These included kid-size arm bands, whistles, flashlights and warden’s caps, which were solid inside, yes, Hasbro boxes. The old formula still worked.

But it was a new product that really began to launch Hasbro to what

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Q&A: ALAN HASSENFELD would become the $5-billion toy and entertainment firm it is today. Brought to my Dad by an outside inventor, George Lerner, Mr. Potato Head was introduced in 1952 and was an immediate coast-to-coast sensation. Having been freshened and “reinvented” virtually every year since, it remains on the market today and if you visit Hasbro headquarters in Pawtucket, you will see a human-size Pot Head, as I jokingly call the time-honored toy, outside the executive suite. The toy has been all-plastic for decades, but many people don’t know that the original Mr. Potato Head was sold only as parts – arms, legs, nose, etc. Kids had to stick them into actual potatoes or other vegetables, the “body,” which led to some messy situations. It’s worth noting that Mr. Potato Head was the first toy from any company ever advertised on TV. You can still find that black-and-white commercial on YouTube, if you look.

Dad was running the company when in 1964 we introduced G.I. Joe, whose wild success surpassed anything that had come before – and that’s saying a lot, given the many toys Hasbro introduced and the ties we made to Hollywood in the 1950s and early ‘60s. On through the decade we went and into the 1970s, growing and broadening the lines. When Dad sadly died of a heart attack in 1979, my brother, Stephen, took command.

You could say that almost from birth, Stevie had wanted to be part of the business. As a young boy, he couldn’t wait for weekends so he could visit the factories with Dad. Me? Didn’t interest me as much, although when Stevie offered me a summer job when I was in college, I took it. And so began my involvement. But from 1979 to 1989, when he, too, died, Stevie was boss and he took Hasbro from a large and thriving toy company into a Fortune 500 firm, the first toy company to ever hot that list.

He was a true business genius, and one of his great achievements was buying Milton Bradley, which brought a treasure trove of game brands into the Hasbro family. A lot of that story and my brother’s tragic demise is told in the best-selling “Toy Wars: The

Epic Struggle Between G.I. Joe, Barbie and the Companies That Make Them,” the prequel to the recently published “Kid Number One: A Story of Heart, Soul and Business, featuring Alan Hassenfeld.”

Both books also tell the story of me becoming chairman and CEO after Stevie died. On my watch, we kept growing, with development of in-house brands and acquisitions, notably Kenner/Tonka. Which brought us Star Wars. Eventually, I left the corner office to devote all of my time and energy to philanthropy – to the common good, to helping others, which has been a Hasbro and Hassenfeld passion since the days of my grandfather and great-uncle, who, grateful to have survived, were deeply involved in many religious and secular causes.

Do you think the next generation will get involved?

Although I do not have a role in the day-to-day operations of Hasbro, I do chair the Executive Committee. As for the next generation, that title really belongs to two people who while not Hassenfelds, are certainly family.

The first is Al Verrecchia, who became chairman and CEO when I retired. Al had been employed at the company longer than I had and he was a central figure in the early and later growth and expansion. When Al retired, the reins passed to current CEO and chairman, Brian Goldner, who has taken the company to new heights. We knew long before Al retired that Brian would one day lead Hasbro, and he has proved to be the right choice.

How has business changed over the years?

Boy, I could fill a book with this answer! The short version? It is now a family entertainment business, with products and properties spread out over television, movies, theme parks and more.

It is a business with a significant online and digital presences.

The old-fashioned toy per se has not gone away, but it is now just one smaller piece of a much larger whole.

Consider some of our biggest brands: Nerf, Monopoly, Transformers, Play-Doh, My Pretty Pony, and Magic: The Gathering.

All of these – and many more of our brands – can be experienced with actual physical products, but also in all of these other iterations.

34 tfe February 2020

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2/7/20 5:26 PM

OVER 50+ NEW DESIGNS

NEW

IN

2020

Spin around with the Sweet Cheeks Squad and sing along to “Old MacDonald” and “Five Little Monkeys.”

Toy Fair New York 2020 Feb 22 – 25 | Level 1, Booth #6069 cbsales@cuddle-barn.com | 1.888.883.1885 | www.cuddle-barn.com

FEATURED CONTENT

Made In...

While there are some incentives for toy companies to expand or relocate production out of China, they may face difficulties finding a suitable alternative location

BY VICTORIA

• China • Vietnam • India • United States

SHERIDAN

In July 2019, the Hong Kong Trade Development Council released a research update on China’s toy market. According to the HKTDC, an estimated 80% of all toys produced worldwide are made on the country’s mainland.

However the HKTDC noted that toy production in the country is facing competition throughout the continent. “Although China has occupied an important position in toy production for many years, market pressures are increasing,” the report read. “As production costs on the mainland continue to rise many toy companies have opted to relocate production to other Asian markets, such as India or Vietnam, where wages are lower.”

Along with this trend, the U.S.-China trade war has prompted headlines about manufacturing across industries relocating outside of China in order to avoid the impacts of tariffs. (In December, the U.S. and China reached a “Phase One Trade Deal,” halting proposed tariffs on a number of items, including toys).

Is the toy industry joining this expansion outside of the longtime leader in manufacturing, and if so, where is it going?

dia, Vietnam, Malaysia, Thailand, and Mexico.

Tammy Smitham, VP of Communications and CSR for Spin Master, noted “Diversifying our supplier base is an ongoing process and one we have been focused on not just due to the possibilities of tariffs but also due to rising labor costs in specific countries like China. We are strategically transitioning to other countries outside of China including sourcing from such countries as Mexico, Vietnam and India, for example.”

Ken Lewis, CEO of 4 Kidz Inc., said that more than 30% of his business is sales into Mainland China, so moving production elsewhere would mean higher costs for customers there. He observed that Vietnam, Malaysia, and India appear to be “target countries” for the toy industry.

In addition to China, one of 4 Kidz’ product lines is partially manufactured in the Ukraine.

“We are currently manufacturing a range of products in the Ukraine. We have found the quality of the product is consistent and shipments are on time with no extensions needed,” Lewis said.

“The cost to produce in the Ukraine is comparable to that of China, wages are equal or a little lower, and the cost of living is low.”

Toy production around the world According to Jay Foreman, CEO of Basic Fun!, Toy manufacturers exploring opportunities out- both India and Vietnam “have been making toys side of China are looking to countries such as In- in some form for a while, (continued on page 38) 36 tfe February 2020

TFE Feb 2020 China Manufacuring Article.indd 36

2/7/20 1:50 PM

FEATURED CONTENT Manufacturing, continued

and both are getting very aggressive and wanting to do more. Other countries like Indonesia, Malaysia, and Thailand have or are making toys, but they have not been able to effectively expand. India and Vietnam have.”

Yet Foreman maintains that moving production out of China wouldn’t have many advantages.

“In the end, it’s a wash cost savings wise,” he said. “What you might gain in wages, you lose in transportation, efficiency, and sourcing accessories. The reason to move is to diversify your base, if that’s important for your business.”

In August, the Wall Street Journal reported that U.S. companies seeking to shift manufacturing out of China struggle to find factories in Vietnam that can meet their safety standards and contain machinery equipped to handle their needs. With its population a fraction of the size of China’s, Vietnam also poses possible labor shortages.

Manufacturing also relies on infrastructure, like reliable transport systems, buildings and warehouses, and electrical power systems. According to Foreman, the quality of these systems in China has yet to be matched by other manufacturing countries like India and Vietnam.

Those countries catching up “will take a lot of time and effort and patience on all parts. Those that are in have a big advantage. Those that are coming need to work very hard,” Foreman said.

India’s not ready yet Both Foreman and Lewis say that India’s path to becoming a viable location for toy manufacturing is a long-term one. In the present, Foreman said “it’s for the large of scale and/or the strong of heart.”

“Our industry has spent the better part of 30 years

building a safe and efficient supply chain,” Foreman said. “It’s going to take 10 years or more to get India to the same level at best.”

Similarly Lewis noted, “I do see that India is still a long time away for it to be a reliable supplier.

Like those of us who started producing products in China in the early 80’s and witness the change to what they have become, India will go through that change as well.”

Will toymaking come stateside?

For Foreman, the answer is simple: “No, no, and a big no!”

The lack of a labor force in the United States would be a major obstacle to production, he said.

“We have virtual full employment,” he said.

“There is no labor force for this type of manufacturing, and no way to make 95% of the toys made offshore here more efficiently or economically.”

Lewis said there are some products, which wouldn’t rely on much labor, that could be made in the U.S. “It is always a viable location if you are just molding and require very little labor or producing ‘tech’ products.”

“But I don’t see basic toys being produced here, although I wish they were,” Lewis said.

Foreman also noted there are a limited number of products for which U.S. manufacturing would be feasible, such as printed games. Yet he doesn’t see an incentive to manufacture in the states.

“No reason to make it here when you can’t do it better, cheaper, or faster from tooling to delivery,” he said.

38 tfe February 2020

TFE Feb 2020 China Manufacuring Article.indd 38

2/7/20 1:50 PM

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By Victoria Sheridan

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2019

was a whirlwind year for Jazwares. It announced master toy partnerships with Youtube stars Blippi and CKN Toys, as well as the upcoming animated Sony Pictures film, Vivo. In October, it acquired Wicked Cool Toys, a company with a roster of brands that includes Pokemon, Blinger, and Cabbage Patch Kids.

“This year, we expanded our brand portfolio significantly by acquiring Wicked Cool Toys and its standout roster,” said Laura Zebersky, Chief Commercial Officer of Jazwares. “With major gaming properties Fortnite, HALO, Roblox and Pokémon and popular YouTube creators Blippi, CKN Toys, and Cocomelon now all under the Jazwares umbrella, we are positioned to be leaders in both the gaming and preschool toy categories.”

CEO Judd Zebersky left his legal practice to found the company in 1997. His wife, Laura, joined in 2005.

Since its inception, Jazwares has had its finger on the pulse of entertainment and media. One of its first products were licensed Big Sipper cups based on pop culture figures, like WWE wrestlers, characters from The Simpsons, and various Pokemon. Since then, Jazwares has released numerous lines based on popular entertainment properties like Marvel Heroes, Star Wars, Disney Princesses, and Pixar films.

Jazwares’ more recent partnerships with Youtube entertainers like Blippi, CKN Toys, and Cocomelon, marks the company’s foray into the booming world of online children’s entertainment.

“We are constantly analyzing pop culture trends to stay ahead of the curve within the industry and to be ready to meet the demand around the hottest entertainment properties of today,” said Laura Zebersky. “Right now what we are seeing is that there’s a new crop of high quality kids’ entertainment emerging on YouTube that parents are enjoying alongside their kids in the same way as they have watched popular TV shows and movies together for decades. It’s not just about traditional tv anymore; parents and kids are also now logging on to watch Blippi, Cocomelon, and other child-friendly programming on YouTube.”

Obtaining a license for Sonic the Hedgehog in 2010 was a moment that boosted Jazwares’ for manufacturing consumer products based on video

games. In 2013, the company became the master toy licensee for Minecraft.

In 2019, the company continued to build on that reputation with gaming properties like Fortnite, Halo, and Roblox.

Jazwares won the Toy Industry Awards’ Action Figure of the Year for Roblox and a 2019 International Licensing Award Laura Zebersky, Chief Commercial Officer, Jazwares for Best Licensed Product for our fan favorite Fortnite Llama Loot Piñata.

“We weren’t necessarily seeking out video game partners, rather looking at what is resonating with consumers and seeking partnerships with the brands that are the most admired, accessible, and important to today’s consumer. Many of those brands happen to be within the gaming space,” Laura Zebersky said.

Jazwares doesn’t stop at licensed products — the company has launched its own inventions as well. An early example is the Room By Room, a dollhouse that Judd Zebersky conceptualized for his daughter and patented.

“Since 1997, we’ve been pushing the boundaries of play through innovative toys that set the standard for the industry,” Laura Zebersky said. “In recent years, we’ve grown our company through notable acquisitions like Wicked Cool Toys, Zag Toys and First Act, creating a robust portfolio of brands that offer something for everyone to enjoy.”

As for the company’s outlook for the future? “Looking ahead to 2020 and beyond, we will continue to grow our business by adding new licenses and investing in the development of original IP,” Zebersky said.

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TFE_040.indd 40

2/7/20 4:53 PM

NY Toy Fair ∑ 2020 At the 117th Annual New York Toy Fair, hundreds of companies will unveil brand new toys, games, and more at the Javits Center. This showcase presents a sampling of what to exepect from the event. Compiled by Victoria Sheridan.

Abacus Brands

Abacus Brands’ Professor Maxwell’s 5D Labs are a line of activity kits designed to introduce STEM learning in a new way. With augmented reality (AR) and virtual reality (VR) technologies, the virtual Professor Maxwell guides kids through each of the six themed kits, including Magic, Science, Chef, Universe, Atlas, and Safari themes, engaging them with physical projects while fostering learning through immersive experimentation and play. Throughout the instructions, children can delve deeper into the VR/AR environments to uncover various “How it Works!” learning experiences. The line will be available in July for ages 8 and up.

5D Super Chef comes with a 52page book that includes 24 recipes.

ADK Emotions

ADK Emotions NY, Inc., a rights management company, announced upcoming licensing deals and QSR campaigns with prominent brands as part of the Beyblade Burst toy line with master toy licensee, Hasbro.

The fourth season of 2/34560/$2.7+($8)+/ launched recently. ADK continues to expand this latest installment through further network deals in Canada (Corus, debuting in March), Australia (Go!), New Zealand (TVNZ), and 42 tfe February 2020

TFE Feb 2020 42-86.indd 42

Learn about chemical reactions involved in cooking and even dive into the world of gastronomy to discover where certain foods come from. The kit includes beakers, measuring cups, baking soda, paint brush, and more.

5D Magic includes a 64-page book with 35 interactive tricks, such as four queens, pen through bill, biting a coin in half, cups and balls, and dozens of card tricks. The kit also includes a

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Israel (Nickelodeon), later this year.

Hasbro teamed up with ADK to launch a new toy (!"#$%&'()'*+,$-'*()*./01 line Beyblade Burst Hypersphere Beystadium. The new toy line features Specialized Performance Tips that enable tops to climb the vertical wall of the Beyblade Burst Hypersphere Beystadium, and drop in on their opponents for intense battles. Beyblade Burst fans can host a digital tournament by scanning the codes on Beyblade Burst Hyper-

deck of cards, cups and balls, fake thumb and hanky, ropes, a magic wand and hat, and more.

5D Science Lab comes with a 64page book that includes 25 interactive science projects. Kids will learn about thrust while making a balloon rocket; explore carbon dioxide while making a volcano erupt; and discover density with oil and water separation in a lava lamp. Each kit includes beakers, measuring cups, baking soda, paint brush, and more.

Each kit includes a pair of VR goggles to create a hands-free experience, allowing kids to turn the pages of the book. Download the free app in the Apple or Google Play Store to get started. Put a phone into the goggles, and point to any spread in the book to activate the AR/VR experience.

sphere top’s Energy Layers to unleash the top in battle and mix and match with other components in the Beyblade Burst app. The new GT Chips take Beyblade Burst Hypersphere top customization and

battle to the next level.

Beyblade Burst Slingshock Starter Packs are currently selling, inspired by the animated series with countless combinations for fans to collect, customize, and compete. Fans can now find a huge array of Beyblade Burst tops on the newly launched official Beyblade Burst Amazon brand page, where kids can also find official branded T-shirts and other merchandise.

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2/7/20 11:16 PM

NY Toy Fair ∑ 2020 Adventerra Games

Adventerra Games, a family-owned company based in Switzerland, publishes board games that help kids learn to conserve natural resources and save the planet. While playing these simple board games, players intuitively learn new behaviors that reduce their ecological footprints. When these behaviors become lifetime habits, players become superheroes for the

planet.

With all the negative news about the climate crisis, families are seeking ways that they can be a part of the solution. These games help families learn how they can take action to create a cleaner, healthier future. By teaching kids that they can make real changes in their homes and communities, Adventerra Games prepare them to be more responsible citizens.

Aeromax

rockets stick to almost any clean flat surface. The jumbo-size Pop Rocket is perfect for longer-range kid-powered flight. These are available in two color combinations of orange & green and green & red, and each features blue wings.

Alex Brands

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Aeromax introduces Dino-Faur, which are a series of pull-back cars available in red, green, or blue for ages 3 and up.

Give Pop Rockets a simple toss and these extra sticky jumbo-sized soft foam

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Titles in the line include PowerHaus, WaterGame, Global Warning, and Recycle Rally.

Key factors for Adventerra include attention to the games’ quality and the ecological impact of the board game materials. Only natural materials are used and game pieces are FSC-certified,

non-toxic and recyclable.

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NY Toy Fair ∑ 2020 Ann Williams Group

With the Craft-tastic Make Your Own Surprise Balls, kids can make a puffy charm bracelet and backpack charm, write a sweet note to a friend, then put them in a surprise ball to wrap and design. This kit has everything needed to make five surprise balls—and even the surprises to go inside—for ages 6 and up.

Craft-tastic My Very Own Wall Collage lets kids arrange the pictures, letters, inspiring quotes, and more. Use spacers to create dimension, customize with cute stickers

then finish with garland.

This kit allows for numerous design possibilities for ages 10 and up. :.8;)<)8")+=$%8#&$>03.$ ?1'$/3.2.+"&$-844"

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Ask Me Anything is a fun, provocative, and simple card game that poses questions to take you out of your comfort zone while inviting outrageous and engaging conversation.

Get to know family, friends, and acquaintances on a deeper and more intimate level

Aurora World

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46 tfe February 2020

Ask Me Anything

Aurora World’s extensive new line for Toy Fair features new concepts and classic characters.

Shoulderkins are magnetic plush that rest securely on your shoulder. A magnet at the bottom allows it to attach to the fabric-covered metal base. This new line of nine characters is for all ages and will be available in the spring.

Palm Pals are 15 plush characters that are fun to hold and squish in the palm of your hand. The designs will be released throughout 2020 starting in the spring.

Aurora’s new licensing partnership with Breyer Horses features four different lines, Showstoppers, Little Bits, Bridle Buddies, and Majestics.This line for all ages is now available.

Aurora’s line of Dr. Seuss products will expand in

with this card game. It features 500 thought-provoking questions spanning five categories. !"#$%&$!'()*+',

2020 with Cat in the Hat and Thing 1 and Thing 2 available as Shoulderkins.

New to Dr. Seuss and Aurora is Horse Museum, based on the unfinished manuscript by Theodor Seuss Geisel and completed

by Australian illustrator Andrew Joyner. This 16inch plush is the perfect guide to all things horse in an art museum.

The Lorax for Earth Day will celebrate Earth Day’s 50th anniversary this spring. Respect the environment and spread awareness with this classic Dr. Seuss character brought to life in plush form.

2020 is an election year so let’s celebrate with Cat in the Hat for President.

Dressed in a decorative top hat with red and white stripes and stars, Cat in the Hat will be available in the spring for all ages.

2/10/20 8:55 AM

NY Toy Fair ∑ 2020 Authentic Agility Games

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Bandai America

Pac-Man and Tamagotchi are in partnership to celebrate the 40th anniversary of Pac-Man with PacMan Tamagotchi. Kids can now raise and nurture their Tamagotchi character with the help of Pac-Man. If the ghosts and 8$<=>$,"?$@$-+%<(. bugs invade the screen, call PacMan for help. Kids can also play the Pac-Man Game and 48 tfe February 2020

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character-specific accessories, and premium packaging influenced by Japanese manga and art.

Bandai introduces a new line based on !!"#$%&, which currently airs on Nickelodeon channels and is coming to Netflix in May. Coming this fall, Lampo, Milady, Pilou, and Meatball—the four felines who together form the musical band The Buffycats in the series—will be available as three-inch poseable figures, collectibles, and plush. Kids, ages 3 and up, can collect the characters and their accessories, including playsets and vehicles.

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the Catch Game. There are two different versions of Pac-Man Tamagotchi, the yellow maze and the black maze. Designed for ages 8 and up, it’s now on pre-sale and is expected at retail in March.

Step into the world of Anime Heroes with brand new collectible figures available this spring. These highly detailed 6.5-inch figures allow kids to recreate favorite anime moments. The figures, for ages 4 and up, have more than 16 points of articulation. Each Anime Heroes figure comes with two additional sets of switchable hands,

2/10/20 9:18 AM

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

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A full-service communications agency Do not place any important items beyond this area.

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Rachel Griffin

Launching February 2020.

www.playwisepartners.com

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Basic Fun!

Battat

Battat brings to life a world of creativity and fun with the Glitter Girls. This

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brand stays true to its core values of being playful and vibrant while encouraging friendship and confidence for kids ages 3 and up.

The Glitter Girls Sweet Shop comes with a variety of accessories such as plates, jars, a cupcake box with trays, cash register, gumball machine, wicker baskets as well as individual sweets, and more. This playset is

compatible with most 14inch dolls and accessories.

The Terra Electronic T-Rex Playset is a 14-piece dinosaur playset with electronic T-rex toy, action figure, off-road vehicle, volcano, and more for ages 3 and up. The volcano mountain includes lava river, two jail cells with working gates, and a boulder for rolling over intruders.

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Big Time Toys

Dippinâ&#x20AC;&#x2122; Dots is the ice cream of the future Now, Big Time Toys is making it possible for kids to make their very own Dippin Dots treats at home. Includes a $20 coupon.

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2/10/20 9:18 AM

NY Toy Fair ∑ 2020 Blip Toys

Blip Toys has a lot of fun on tap with this year’s product line for ages 3 and up.

Get ready for good, clean fun with Funatic Foam. It’s the all new way for kids to play with spray foam made from real soap that’s safe for eyes and your home. Colorful and scented, Funatic Foam is perfect for bath time play or bubbly backyard fun. Sprays in the palm of your hand or up to eight feet outside.

Ninja Kidz TV is a popular YouTube channel with over six million subscribers. The family of four kids—Bryton (15), Ashton (13),

Paxton (10), and Payton (10)—are skilled martial artists, American Ninja Warriors, gymnasts, and Ninjas. They create entertaining videos focusing on action and challenges as they defeat villains with their skills. Now kids can be a Ninja with Ninja Kidz TV action figures and ninja roleplay accessories.

Unlock tons of unicorn toys and fun with the Lucky Unicorn Surprise. The Giant Lucky Unicorn Surprise is filled with 20-plus unicorn toys and fun inside, including a lucky collectible crystal unicorn figure, roleplay accessories, and more.

The push-activated horn lights up and makes twinkle sounds. The Mini

Lucky Unicorn Surprise includes a purse strap and is filled with five unicorn toys and fun inside, including a lucky collectible crystal unicorn figure, roleplay accessories, and more.

Reveal 20-plus surprises, including XOXO Sweeties Giant collectibles, sweet treats, roleplay accessories, and more with the Tic Tac Toy XOXO Cupcake Surprise. Mix and match the wings, treats, and accessories to create your favorite XOXO Sweetie combinations. Dress up with your own XOXO wings and unicorn headband.

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line will include micro figBonkers Toys is launching ure blind bags, multi-packs, Ryan’s World Road Trip this an exclusive Ryan’s World Road Trip suitcase, and spring for ages 3 and up.

This line features collectible, mystery eggs.

Also new from Bonkers themed micro figures from Toys is the family from all 50 states, plus the rare Washington D.C. and Ultra FGTeeV and its new anRare American Titan. Each imated friend, Raptain Hook, who stars in his micro figure comes with very own music videos. fun-fact stickers including Bonkers Toys brings the stats about the states. The Raptain Hook Sea Wagon 52 tfe February 2020 to life with the epic FGTeeV

Bonkers Toys

TFE Feb 2020 42-86.indd 52

Raptain Hook Sea Wagon playset, which is expected to launch this fall.

It features exclusive mystery figures of the FGTeeV animated characters, hidden compartments, and noise putty. Designed for ages 3 and up, it even plays the Raptain Hook theme song from the video. @,$#F5(B)4E9(@)$9(+4&0

2/10/20 9:18 AM

NY Toy Fair ∑ 2020 Canal Toys

Canal Toys expands its line of compounds with new on-trend offerings.

The So Sand DIY range comes in a variety of sizes, colors, and styles designed to create over 30 different sensory experiences. Each kit includes everything needed to create sand in just a few simple steps. Mix the provided colored powder, white sand, and glitter by kneading and stretching the sand. The sand comes with a textured storage container and includes a special tool, which are both designed to create different satisfying effects in the sand. Canal Toys’ newest So DIY line follows the rising online ASMR and compound trends. The So Sand DIY Satisfying Sand two-pack kit is now available at mass and specialty retailers.

From the makers of So Slime DIY, Slime’Glam is

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the newest way to create scented slime inspired by favorite beauty products.

The Slime’Glam range comes in a variety of styles and scents, and each come in a collectible matching storage container. In the three pack, each container is inspired by a different trendy and classic beauty product such as lipstick, perfume, and nail polish.

The kits come with everything included to make glamorous scented slime with decorative mix’ins, simply add water.

So Slime Tie-Dye is the newest way to create scented tie-dye slime at home. A new take on DIY slime, this kit comes with pre-made clear putty slimes but gives kids the opportunity to mix and match colors to create a customized tie-dye slime. The three pack comes with three clear slimes, three scented liquid colorants, and glitter.

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Bananas is a scented collectible featuring new designs. Peel to reveal Crushie friends and surprises inside.

There are over 96 Crushies to collect including rare and ultra-rare characters.

Beautiful, colored Bananas Collectibles are available as singles or as bunches.

Nuzzy Luvs are soft newborn pets that snuggle right into your hand. Pet them or whisper sweetly, and Nuzzy Luvs will turn their heads and respond with cute animal noises.

Nuzzy Luvs will let you know when they’re happy, sleepy, want attention, or even frightened. There are eight Nuzzy Luvs to collect.

Cats vs Pickles is the newest collectible craze.

Cats are scared of pickles yet pickles just love cats.

There are silly, soft cats of every variety. Foodie cats, sweet cats, scary cats, fishy cats, cats with glasses, and cats with class. Even cats for school and rare pickles, too. Discover and create a collection with hundreds to collect. There is also a free downloadable app game.

All products are for ages 4 and up.

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54 tfe February 2020

TFE Feb 2020 42-86.indd 54

2/10/20 9:18 AM

Life is unpredictable...are you PROTECTED? Over 90 years protecting people and businesses from the unexpected.

Program Highlights • A++ rated insurer, $20 Billion in assets.

• Exceeds WalMart and other leading retailers insurance requirements.

Serving All Your Insurance Needs Since 1926

Toy Insurance York-Jersey Underwriters

has been in business since 1926 and has 40 years experience with the Toy Industry. We are licensed in all 50 states and represent many leading insurers as an independent agency. We are successful insurance program managers for specific industries and are pleased to offer our Liability Insurance Program for the Toy, Hobby & Juvenile Industries.

Jason Welch x318

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bobwitkin@york-jersey.com 185 Newman Springs Road Tinton Falls, NJ 07724

(800) 392-6958 www.toy-insurance.com Available to meet you at the show!

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• Variable rates based on sales projections.

• Foreign & Domestic liability coverage.

• Blanket additional insured vendors.

• Employee benefits liability.

• All certificates and claims handled in house.

• Quick quotation turnaround.

• Product recall expense at no cost from $50,000 to $250,000.

Additional Coverage • Umbrella up to $50,000,000.

• Ocean Cargo & Property.

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• Cyber, D&O, E&O and EPLI • US Customs Bond Insurance.

Juvenile Products

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1/24/2019 1:22:28 PM

NY Toy Fair ∑ 2020 Chalk of the Town

Chalk of the Town is a company dedicated to getting customizable, personalized gifts in the hands of everyone. The patent-pending washable chalkboard surface on the products allows anyone to design and style T-shirts and totes with water-based chalk markers, instantly. Once the chalk marker ink is dry, the design won’t smudge but can be erased with a damp cloth to clear the chalkboard

Crayola

Crayola is launching new sets that focus on STEAM education and DIY fun.

The Scribble Scrubbie Grooming Truck is a mobile playset that’s a fun way to take care of your Scribble Scrubbie pets’ needs—then just fold it up and roll. All Crayola Scribble Scrubbie pets are washable so kids can color and customize with the included markers then wash them and start again. Designed for ages 3 and up, it features one toy truck with cart and hand-pump hose, two scribble scrubbie pets, three washable markers, and one brush.

Crayola Scribble Scrubbie Tattoo Shop allows kids to decorate their

space for a new design. Simply draw, wear, erase and repeat.

The kits come complete with a high-quality cotton T-shirt or tote bag and water-based chalk markers.

All ages can draw free-hand to decorate or use one of Chalk of the Town’s original custom stencils, which are designed and manufactured in the U.S. Existing kits in the line

include Chalk of the Town Tote Bag Kit and Chalk of the Town T-Shirt Kits. New for 2020 is the Chalk of the Town Patch. This round fabric patch can be attached to a laptop, bathroom mirror, or book cover. The fabric patch can also be sewn onto a permanent spot.

pets. The pets are washable so kids can color and customize with the included markers then wash and start again.

This set features one convertible shop and storage case, one bulldog toy, one chihuahua toy, three stamper markers, and one brush. Ages 3 and up.

Crayola will be launching Crayola STEAM with four new products including: Space Science Lab, Gross Science Lab, Liquid Science Lab, and Paper Flower Science Kit. With the Crayola STEAM Space Science Kit, kids can explore the solar system and beyond. This fun educational set lets kids learn about planets, stars, meteors, and more as they paint each planet and mount them on a three-foot poster. Designed for ages 7 and up, it includes nine planet hemispheres, six color paint strips, one paint brush, star stickers, celestial body stickers, galaxy poster, double-sided tape, and a learning guide.

Crayola is launching a DIY Series that’s a line of makers that allow kids to create their own custom art materials. The line will include Eraser Maker, Paper Maker, and Marker Maker for ages 8 and up. With the Crayola Eraser Maker it’s easy for kids to mix and mold their own fun, whimsically themed eraser figures.

Follow the step-by-step instructions and in no time kids can go back to school with cool, colorful erasers to top their pencils. This set includes the eraser-making unit, six eraser-making molds, eraser-making solution, three No. 2 Crayola pencils, and instruction booklet.

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2/10/20 9:18 AM

2020 October 6-8 discover | preview | sell

i dallas

Mass, long-lead, and specialty buyers looking to preview products for Q4 2021 look to Toy Fair Dallas!

Attendee Registration Opens June 1

To exhibit, contact: Stacy Liebensohn sliebensohn@toyassociation.org 646.520.4852

www.toyfairdallas.org

NY Toy Fair ∑ 2020 Cuddle Barn

Cuddle Barn’s newest lineup appeals to kids of all ages. Here’s what’s on tap at Toy Fair.

Kids can get their workout going with Head to Toe Wilbur and Head to Toe Tucker. These adorable pig and elephant pals feature a fun “Head, Shoulders, Knees, and Toes” song and game that will get kids up and moving.

Enchanted Wands are soft animal wands that play magical-inspired music when you swing them. Kids can wave these magical

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Diggin

Diggin’s Slimeballs are now available in the colors of the rainbow. Rainbow Slimeballs bring active slime fun with no mess for ages 6 and up. Squish, squeeze, throw, and catch.

They are soft, safe, and easy to take anywhere. The set comes with five Rainbow Slimeballs.

58 tfe February 2020

TFE Feb 2020 42-86.indd 58

wands and pretend to be a fairy princess. The line features Trix Panda, Dazzle Llamacorn, and Glitz Unicorn.

BFF Furrever Sippin’ Shiba and BFF Furrever Yum Yum Unicorn are soft plush animal friends holding their favorite sweet treats. Sippin’ Shiba (also available in a twirler) is a shiba inu who enjoys a cup of delicious boba and Yum Yum Unicorn is a magical unicorn that enjoys a sweet ice cream cone.

In the new My Camping Adventure collection, there’s My Camping Adventure Guitar featuring five different songs, three sound effects, and touch-sensor guitar strings that kids can strum to pretend that they are playing the guitar.

Little explorers can bring the portable My Camping

Adventure Playset tent on their next camping trip. The playset plays three nature sound effects and holds three adorable plush forest friends in sleeping bags.

Cubby Tubbies Shark & Dino are soft plush toys with large gaping mouths that kids can use to store their favorite small toys, candy, and other treasures.

These will also be great for kids to use in imagination play. It’s a plush, a pillow, and a storage solution all in one.

It’s golf and billiards in one with Pit Pat Mini Golf.

It’s a tabletop game where players can set up their own mini golf holes using 10 different obstacles. There are over 100 course options.

The object is to strike the ball with the cue and make it into the hole in as few shots as possible. The mini golf obstacles include tunnel, ramps, bridge, volcano, and more. Designed for

the whole family, there is something for every age and difficulty level. The game comes with a mini tabletop golf course, two balls, two cues, 10 obstacles, scoring sheets, and an 18-hole course pamphlet.

Diggin’s Whippet takes classic throw and catch to a whole new performance level. Snap it to catch and whip it to throw in one continuous motion. Catch at

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any angle and sling it back once the ball drops into the track. Catch with a mitt and throw with a sling. This is an active family game that’s fun for kids and adults ages 6 and up. It comes with two Whippet mitts and one foam ball.

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2/10/20 9:18 AM

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

NY Toy Fair ∑ 2020 Edushape

Crawl ‘n Play mats from Edushape are perfect for babies learning to do just that—crawl and play. With two different designs, forest and camp, these soft, washable and foldable double-sided mats come with a storage

Endless Games

Endless Games’ new Card Sharks Game brings the fun of the TV game show into a home version for friends and family to play together.

Card Sharks is the game where one turn of a playing card can make you a winner or a loser. Answer tough guess-timate questions, while your opponent has to choose if you guessed too high or too low. The winner has a chance to predict their hand of cards one at a time.

In the Endless Games home version of Card Sharks, individuals can play as solo contestants or a large group can organize for team play.

This is designed for three or more players ages 14 and up.

Card Sharks is the latest in Endless Games’ successful line of game show adap60 tfe February 2020

TFE Feb 2020 42-86.indd 60

case for easy transportation.

Designed for newborn and up, this line is now available at retail.

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tations, which already includes Jeopardy and Wheel of Fortune Card Games and Junior Card Games, as well as Password board game.

For its new Camera Roll game, Endless Games turns tween and teen screen time vanity into an interactive activity. Camera Roll is the game that has players engage in quirky category challenges to quickly match a photo from their phone that best suits the title. All players then become their own judges to see who has the closest match of a photo to the category. Players have a fun time defending and persuading one another about the validity of their photo choices. Camera Roll is designed for three or more players ages 10 and up.

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Epoch

Epoch is celebrating the 35th anniversary of Calico Critters. New collections will be available at retail throughout the year for ages 3 and up.

Calico Critters Nursery Collection includes the Baby Collectibles Baby Camping Series. Hidden in each bag is a new Baby Camping Critter that kids can add to their nursery collection. They won’t know which Critter is inside until they open the bag. Each bag includes a Baby Critter and a uniquely designed camping essential, such as a pot, a guitar, a lamp, a campfire, or binoculars. The collection includes nine new collectible babies, while one Baby Camping Critter remains a mystery.

In the Family Trip Series, the Adventure Tree House

Gift Set brings favorite nursery critters together.

With four rooms, a twirling swing, a slide, hide-andgo seek spots, and tunnels there is fun for everyone.

The playset comes with Adelaide Outback Koala Baby ready to play in the new environment. Collect and connect with the Lakeside Lodge and Baby Ropeway Park.

The Lakeside Lodge Gift Set is a two-level home that’s furnished with a rustic dining table, two chairs, a brick oven, marshmallow sticks, two cups, a hammock, and secret slide on the rooftop and rope ladder for the little critters to play.

The playset comes with Poppy Yellow Labrador Baby. This set can connect with the Adventure Tree House.

2/10/20 9:18 AM

THE ALL NEW ABC 2020 • New Dates!

• New Venue!

• New Floor Layout!

The perfect place at the perfect time to buy and sell Toys, Gifts, Apparel, Maternity, Baby Gear, Furniture, Room Décor and More for baby through teen and all the children in between!

For information and registration, please contact: 0-9, A-L David@theabcshow.com 210.404.4772 M-Z Denise@theabcshow.com 210.404.7123 www.theabcshow.com

NY Toy Fair ∑ 2020 Far Out Toys

In 2020, Far Out Toys expands into a new category with Candies. Each doll comes with candy-inspired fashion accessories, a pet, unwrappable surprises, and an edible treat. Kids can collect all six. Candies are for ages 4 and up and will debut in the fall.

Playful Pandas are interactive pets that wiggle, giggle, and sing. Playful Pandas will respond to voices and sing to kids. Six styles will be available in the fall for kids ages 4 and up.

In the game Snot Nose, players take turns pulling a booger out of the oversized nose and if it pulls out cleanly they are still in the game. But, if you get a Snot Gush, you’re out. The game comes with a wearable snot nose and make-your-own slime packets.

For ages 5 and up, available in the spring.

Hot Pot Lobster is the game where you add vegetables to the soup pot and tap the lid to help the lobster escape. If he jumps out of the pot, you win. This comes with a silly lobster, soup pot, vegetable

Flycatcher

Flycatcher’s super-charged interactive airplane gets preschoolers learning on the go. As they fly with Smarty JoJo through a room or a yard, motion sensors encourage physical activity while JoJo teaches directions, shapes, colors, and opposites. Smart technology enables JoJo to identify

pieces and one spoon. For ages 5 and up, available in the fall.

With Tic Tak Pop Block, players spring into action and use the blaster to knock your opponent’s pegs out of the X and send them flying. For ages 8 and up, available in the fall.

The Crash Racers brand will expand to include new track sets and vehiclesby NASCAR. All the new products are compatible with the Crash Racers blue groove track system. Crash Racers Super Figure 8 Track features lights, sounds, and flash chargers that also function as remote control devices.

For ages 5 and up, available this year.

The Crash Racers Short Track Speedway is inspired by NASCAR’s famous Bristol track, with triple-wide

pieces of track for racing and passing with multiple cars. The speedway is for ages 5 and up and will be available in the fall.

Far Out Toys will also launch a motorized vehicle assortment that allows kids to build their own Crash Racers racing team with collectible flash-charging cars. For ages 5 and up, available in the fall NASCAR die-cast vehicles will come in a two-pack and a five-pack that NASCAR fans and vehicle lovers will be able to collect. Expected to launch in the fall for ages 5 and up.

This year the Ryan’s World line will expand with the Ryan’s World Surprise Reveal Board Game. Players move around the board with their Ryan’s World characters to find mystery eggs filled with surprises.

For ages 3 and up, available in the fall.

New licenses will debut with the Pulp Heroes line this year. In addition, new Marvel and Star Wars characters will launch in the spring.

For ages 5 and up.

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colors. There are over 150 random actions and reactions that make the experience different every playtime.

A Smarty Flutter Butterfly version is also available. Both items are for ages 2 and up.

Flycatcher’s Smarty Leo is an interactive tablet that gives with over 10 smart games and age-appropriate curriculum. Motion sensors encour-

age unique sensory play. Smarty Leo speaks in both English and Spanish as he plays with music, colors, patterns, ABCs, and numbers up to 25 This is designed for ages 3 and up. ,-"./0(1*1*

62 tfe February 2020

TFE Feb 2020 42-86.indd 62

2/10/20 9:18 AM

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

NY Toy Fair ∑ 2020

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FoxMind

In Bermuda Pirates, players sail the Bermuda Triangle racing to collect a full set of treasures and return them safely to their home island. The unique modular game board con-

Fotorama

up. The included games are: Tap It—tap your color as many times as you can in one minute and the color that was hit the most wins.

Switch—spread the pods all over your room or backyard and race to your color before it switches, the color that was hit the most wins.

Pong—the classic game of back and forth tennis as well as Memory—tap along

tains concealed metal disks underneath. If a magnetic boat sails too close, it will be sucked into a whirlpool.

Any loaded treasures will fly overboard. To help with follow-up trips, players may use buoys to indicate dan-

ger zones. Bermuda Pirates is a highly captivating family game where memory, dexterity, and sharp observation skills will be put to the test in order to prevail.

Meet Pickup Pete, the self-driving, pickup truck.

Take turns stacking color chairs in the back of Pete as it drives in a circle. Whoever stacks all of their chairs first wins. It’s for ages 4 and up and comes with 24 chairs for stacking.

Tap It is the wireless pod game with four-games-inone, designed for ages 8 and

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seven-ply wooden deck !!!"#$$%%!&$%'()*!(*!#!+'#,The Globber Primo Fold- with a dual color anti-slip grip tape and laser engraved (./!0#'$1!/#2)!,3)')!1%4'! able Wood Scooter is the sides. *5(66*!+%.7$!2#$$)'8!9.!#! latest scooter in the Primo The Globber Master *)'()*!%:!:#*$-0#;)+!$#$$%%! series. This three-wheel Series is the perfect ;%20)$($(%.*<!,(.!$3)!2%*$! scooter, for ages 3 and up, ride that grows with 0%(.$*!=1!2#5(./!40!$#$$%%*! is a new, patented folding #.+!$)66(./!$3)!=)*$!*$%'()*8! scooter with a push-button children from ages "3(*!(*!:%'!#/)*!>?!#.+!408 folding system for function- 3-9. Equipped with a patented steering ality, transportation, and lock-button system and storage. Featuring light-up a four-position adjustwheels, this model now !"&&00$1&0).(/ able T-bar, adults can includes a wood deck and easily modify the turnmatte finishing in three bright colors: pink, red, and ing radius and height of the child’s scooter. blue. It has an adjustable upper T-bar to three differ- It has a larger base ent heights and can hold up for riding, ultra-soft to 110lbs. It has a new, wide deck with EVA foam and 64 tfe February 2020 TPR, and optional light-up

Games By Bicycle

TFE Feb 2020 42-86.indd 64

Globber

with the colors and see how long you can follow.

Gold Games is a new line of classic games featuring gold cash, playing cards, dice, roulette, and poker.

The Gold Game Dice and the Gold Playing Cards are the first introductions to Gold Games line and are expected at retail this spring for ages 5 and up.

wheels. It’s available in blue and can support up to 110 lbs.

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or in a web-like mesh using the snapfit and ball-and-joint connections of the four differently shaped components.

Expand indoor and outdoor arts and science lessons with a large Inspiration poster that features example designs and corresponding aquatic imagery. Coral Connections will be available in 40-piece and 70-piece sets.

Guidecraft will donate $2 from the sale of each Coral Connections system to the Coral Reef Alliance (CORAL).

Goliath Games

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Guidecraft’s new, naturally-inspired building toy, Coral Connections, debuts at New York Toy Fair. Coral Connections fosters opportunities for artistic expression and thoughtful, organic building while children learn about the oceans and the creatures that inhabit them. Each pliable, recycled plastic piece in the Coral Connections set helps children create environments in a toy-based format.

Children, ages 3 and up, can explore

Haba

Little Friends Camper Vacation set, for ages 3 and up, includes an all-terrain vehicle with momentum push-and-go motor and rear bench seat, camper and detachable awning, two chairs and a Little Friends boy figure, camper with removable roof, and opera66 tfe February 2020

TFE Feb 2020 42-86.indd 66

!"#$%&!"''()*+"',

as they build vertically, horizontally,

ble door and folding bench seat.

Drumfish is a multifunctional instrument for ages 2 and up. It also has fins that can be made to rattle. Children can swing the fish back and forth, which causes the colorful beads in the belly of the Drumfish to rattle.

hand2mind

Explore the science of pitch, vibration, and acoustics while making a box guitar, pan flute, and ocean drum with the DIY Music Maker Science Lab. With the Squishy Water Beads Science Lab, kids learn about the characteristics of gases, liquids, and solids while creating a squishy stress ball, a scent-

ed mini mood lamp, and a calming mood tube. ages 5 and up.

Each lab comes with storybook and activity guide with 10 STEM-based activities for ages 5 and up

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2/10/20 9:19 AM

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

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Hasbro

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Hey Buddy Hey Pal

Hey Buddy Hey Pal is expanding on the top-selling Eggmazing Egg Decorator, as featured on the TV show !"#$%&'#(%)&with new prodA ucts for kids ages 3 and up The DinoMazing Egg Decorator device holds and spins eggs while the marker creates stripes, lines, or other prehistoric-inspired designs. Kids ages 3 and up can crack open the plastic

Horizon Group USA The Story Magic Wooden Dress Up Dolls includes a double-sided wooden doll with over 40 magnetic pieces for customization.

Designed for ages 4 and up, the wooden package doubles as a playset and includes two inserts.

The Story Magic MerA maid Treasure Adventure includes five magical adventures. Follow a treaA sure map to unseen places, 70 tfe February 2020

TFE Feb 2020 42-86.indd 70

Headstart

Salondooz are the newest collectible dolls for ages 5 and up. Rosie, Star, Tiffany, Poppy, Celeste, and Coco each come with two unique dooz and outfits. The dolls feature poseable arms and legs for added play value.

egg shell to discover a miniature, collectible dinosaur covered in colored slime.

Each kit contains two plastic eggs, two dinosaurs, six markers, and one decorator.

The Bunny Eggmazing Egg Decorator delivers the same spinning action, creating designs on hardboiled eggs. It lets kids be part of the decorating process instead of watching and waiting for dyes to

work. The machine holds and spins the eggs; kids hold a marker on the egg as it spins, creating stripes, lines, and other designs.

Each kit contains one decorator and eight markers.

invent stories with the story dice, or dig for gemstones.

Both Story Magic sets include a mini storybook +#&05; Create the ultimate conA struction zone that molds like sand yet stretches with Slimygoop Slimysand ConA struct & Crush. With two pounds of pre-made sand in two different colors—plus five construction-themed molds and rollers—kids ages 3 and up can build,

remodel, and crush their own construction site, withA out the mess. A Unicorn & Friends version is also available containing five unicorn-themed molds.

The STMT D.I.Y. My Studio Design Set is for young artists, ages 12 and up. With this set kids can explore various mediums 75,+!,./!C#(*0/(!*,!9#*05A colors and gel pens.

!#0-(3--6

Highlights Highlights’ new books, “ABCs of Kindness” and “Kindness Counts 1,2,3,” address ways in which kids can be kind to themselves, their neighbors, classA +#*0(8!7#+./B8!*0#%605(8! and friends These books will teach children 5 and $C!#-,$*!0+C#*6B8!%,+C#(A sion, and gratitude—and how to be their best selves wherever they go.

7/(-8#6/(9&:99&71;-$#+-$

Jay @ Play Jay at Play introduces "#CCB!D#CC05(8!#!C/#B! pillow that pulls open to sleep comfortably. When napping is done, snap it closed. There are 11 maA chine-washable Happy D#CC05(!*,!%6,,(0!75,+!7,5! ages 3 and up.

With Mush-A-Belly Grumble, mush these aniA +#/('!-0//.0(!*,!60#5!*60+! grumble. Available as dogs, ducks, raccoons, unicorns, and more. Expected to launch in the fall.

2/10/20 9:19 AM

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

NY Toy Fair · 2020 ures, vehicles, cos/roleplay, and more.

Jazwares, along with the As the global toy master recently acquired Wicked licensee (excluding Asia) Cool Toys, is showcasing an extensive line based on pre- for Pokémon, WCT is celebrating the new generaschool and entertainment tion of the brand with new properties, classic brands, products. The line also covas well as up and coming ers figures, roleplay, plush, trends and licenses.

Fortnite is more than just electronics, and more.

In 2017, Jazwares teamed an entertainment property up with Hasbro to enhance with product; it’s a global the Nerf experience with a movement. Toy Fair atnew line of gear and accestendees will get a first look sories, storage solutions, at new playsets, collectible sports equipment, and infigures, and R/C vehicles novative digital targets. The inspired by Epic Games’ line will continue to grow online virtual game. this year.

Together with Jazwares, Jazwares was named Roblox, the massive usmaster toy licensee for er-generated games platform, is heading to Toy Fair Blippi, one of YouTube’s hottest preschool edutainto unveil new collectible figures and playsets that will ers. Launching in spring 2020, the Jazwares toy range enhance games play in the will include blinds, figures, real world. vehicles, playsets, plush, Hasbro appointed WCT/ novelties, and more.

Jazwares as global masIn partnership with Enter toy licensee for one of tertainment One, Jazwares the hottest toy lines of the brings the world of Peppa 1980s and 1990s, Micro Pig home through an enMachines, expected to hit chanting line of toys that restore shelves in the fall. inforces the 343 Industries appointed WCT/Jazwares as global toy property’s licensee for the next chapter core values of Halo. The new game will of family, debut in this holiday season friendship, trust, and WCT has the rights to humor, and create several categories of life experitoys including action figences.

72 tfe February 2020 Just in

Jazwares

TFE Feb 2020 42-86.indd 72

time for CKN’s Nickelodeon television broadcast launch in 2020, toys will hit shelves for Easter in the UK, Australia, and Asia with a major U.S. retail launch slated for the fall.

This line features collectible figures, vehicles, playsets, compounds, a recognizable “Smasher,” and more.

Jazwares will debut a first-of-its-kind collection inspired by the popular K-Pop girl group Blackpink.

Jazwares is bringing the world of UFC and mixed martial arts into homes everywhere with a line of action figures, plush, and roleplay based on the most popular fighters.

All Elite Wrestling (AEW) is partnering with Wicked Cool Toys/Jazwares to premiere its first line of toys and figures inspired by the franchise’s biggest names.

Wicked Cool Toys/Jazwares is diving into collectibles with Wishems. Featuring a unique unboxing experience, kids can get

Peppa Pig

ready for a magical reveal.

Nanables is a line of collectibles featuring minuatire, unique houses that lets kids create and customize their own magical land.

Domez is an accessible and collectible series of three-inch mini characters representing memorable icons in pop culture, enclosed in an air-tight dome.

At Toy Fair, Jazwares will preview the next wave of collectible characters.

Zoteki, a new collectible series from toy maker Zag Toys, is a set of connectable figures that together build out some of pop culture’s most iconic scenes. Jazwares will preview the new product line launching this fall featuring Marvel favorites, with more lines coming to retail in late 2020.

Following the retail success of Blinger, Wicked Cool Toys/Jazwares will unveil new beauty play line extensions that take glam to a whole new level.

Jazwares is showcasing Hug-A-Pet, lovable plush buddies for kids. including a puppy, unicorn, dinosaur, narwhal, and more.

Jazwares is unveiling a new licensed collection of First Act instruments inspired by the upcoming Dreamworks film Trolls World Tour.

2/10/20 9:19 AM

NY Toy Fair ∑ 2020 :2;;%.!<++

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Just Play

TFE Feb 2020 42-86.indd 73

Kahootz

The Fashion Plates Brand is getting a refresh with two new sets. The Fashion Plates Sweet Styles deluxe set features updated plates and patterns, plus a new carrying case. Mix and match retro fashions throughout the decades with the new Fashion Plates Retro Remix Edition. The plates from both sets combine with all other Fashion Plates.

Kellytoy

Flipmallows. Turn these characters inside out for two animals in one. The series includes shark/clown fish, corgi/calico cat, fawn/owl, dragon/ unicorn, alpaca/ dragon, and hedgehog/sloth in fiveand 12-inch sizes.

Spirograph is adding to its lineup. The Spirograph Scratch & Shimmer set allows aspiring artists to scratch designs using the traditional gears & wheel with a stylus tool and special paper and sticker sheets. Also available is the Spirograph Stationery set, with assorted desktop tools for drawing designs.

Kellytoy’s Squishmallows continues to expand with more than 50 new characters and completely new styles. They range from 3.5 to 24 inches.

Kellytoy is also releasing six

Kess

In 2020, Kess will expand its outdoor active play line to include Ice Balls. For ages 6 and up, Ice Ball is a bounce ball filled with liquid glitter that

Korber Enterprises

Grace & Friends Burn Prevention and Fire Safety Activity Book provides a fun-filled way to learn important information about

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has the ability to bounce and roll. As the ball bounces, the liquid color filling flows in patterns for a fun shine effect. Ice Ball is available in Green, Teal, Pink, Gold, Blue, and Purple.

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the topics of home fire safety and burn prevention.

“Grace’s Rockin’ Roll Adventure” is a book bringing rock and roll to a young emerging reader audience.

February 2020 tfe 73

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NY Toy Fair · 2020 Little Kids

Little Kids builds on its traditions of classic outdoor play.

The Jelly Belly Scented Mosaic Puzzle creates an Easter bunny mosaic jelly bean image that’s easy for ages 3 and up. The soft and squishy Jelly Belly Scented Fruit Plush come in peach, apple, and watermelon. Jelly Belly Mystery Scented Bubble Wands include six different Jelly Belly scented bubble tubes. Jelly Belly Scented Slime is packaged for Easter in a Jelly Belly bean-shaped container.

This year’s Peeps Assortment includes Peeps Bubble Wands, Peeps Light-up Bounce Balls, and Peeps Design a Peep Assortment. Each Design a Peep set comes with one blank white chick or bunny and four marker colors.

Fubbles Bubbles On-the-Go are available in four styles, each containing three oz. of bubbles and a wand.

Fubbles Bubble Animal Assortment are bubble blowers that light up, play

music, and blow bubbles. The assortment features Unicorn, Shark, Flamingo, and Dinosaur styles. Fubbles Bubblin’ Whale spouts streams of continuous bubbles into the air. Press the button on a filled machine to start the bubbles.

Nickelodeon Slime Bubbles’ green, gooey bubbles are touchable and stackable. The Nickelodeon Slime Sprayer blasts green slime up to 20 feet. Just pour one packet of slime powder into the reservoir, add water, and shake gently. The Slime Sprayer comes with five packets of slime

powder.

Additional licensed bubble products include the Peppa Pig Action Bubble Blower Assortment. There’s the Wave-a-Roo Bubble Assortment featuring PAW Patrol, Peppa Pig, and PJ Masks; and the PAW Patrol Catch Some Waves Sprinkler, the Ryan’s World Light-Up Bubble Blaster, and the Ryan’s World Water Sprinkler.

In the Outdoor Sports line, there’s the classic Junk Ball available as a T-Ball set. Wicked Big Sports Flying Disc is a 16-inch diameter disc that is wind resistant and all-weather ready.

The Wicked Big Sports Versapong makes beer pong portable. No table needed, simply play anywhere.

Wicked Big Sports Takraw is a new game that combines soccer and volleyball play. Pass the ball back and forth over the net using anything except your arms and hands. The set includes net, net stand, court lines, stakes, ball, pump, instructions, and carry case. diploma.

How to Be a Great Sibling Kit helps keep big brothers/sisters ages 4 and up engaged and a part of the process of welcoming a new sibling home.

The activities include: prepare for baby, keep baby safe, watch baby grow, shhh...baby is sleeping, and be the best helper.

Little Medical School This Little Medical School’s How to Be a Veterinarian Kit is a classroom in a box with five activities: adopt a pet, perform a nose-to-tail exam, measuring your dog, healthy treats, and sick of ticks. Students, ages 6 and up, conclude their activities with a graduation ceremony and

How To Be A Veterinarian Kit

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NY Toy Fair â&#x2C6;&#x2018; 2020 Magformers

Kids can click and create their own adventure with Magformers Amazing Rescue 50-piece set. Magformers are a magnetic construction toy for kids ages 3 and up. Some of the building options include a fire station and fire truck and accessories.

The Stick-O Basic 30-piece construction set is great for toddlers to explore tactile learning and hands-on magnetic play. Each Stick-O piece uses magnets that rotate so the creations always stick together, making for a frustration-free play experience.

Discover the joy of play time with rainbow colored magnetic shapes including, six spheres, eight sticks,

Marble Genius

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two long sticks, four curve sticks, two oval sticks, two half sphere, two cone, two disc, and two flat ovals. Designed for ages 18 months and up, all Stick-O sets are compatible with each other.

Hook, stack, fold, and roll your way into fun with the Sweet Friends 74-piece Build-andCreate a Dachshund, Chihuahua, and Shephard. Clicformers construction toys are ideal for ages 4 and up and the sets are compatible with each other for endless possibilities. When playtime is over, use the clicking mechanism to simply stack and store.

With Safari Adventure,

MasterPieces

MasterPieces celebrates its 25th anniversary this year, presenting its largest product offering ever.

Through its new license agreement with Scholastic, Inc., MasterPieces will showcase a line of Clifford The Big Red Dog puzzles and games, including SingA-Long 24-piece sound puzzle, Clifford the Big Red Dog Giant Floor Puzzle, and Clifford the Big Red Dog Matching Game and Story Cards.

In its license with The Coca-Cola Company, MasterPieces offers an assortment of classic games including Coca-Cola-Opoly, Co-

for birth and up, the animals fit inside each other as baby learns a variety of Dolce skills, which stands for Develop, Observe, Learn, Create, and Educate.

ca-Cola Dominoes, Checkers with bottle cap-shaped piece, Shake It Up dice game, and Playing Cards.

MasterPieces plans to have its Clifford the Big Red Dog line ready for retail in the spring and its Coca-Cola product line will be released in July.

Other new 2020 products from MasterPieces include What the Fact? Trivia Game for ages 12 and up. Try to answer some of the 1000plus questions of various topics.

Contour Puzzles are new 1,000-piece shaped puzzles where jigsaw puzzlers are challenged to build a non-traditional-shaped !&$+,!&"+,-.&"/

TFE Feb 2020 42-86.indd 75

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puzzle. The formed shapes make it harder to build the outside edges of the puzzle. The Contour Puzzles include United States, Hot Rod, Tractor, Tropical Fish, Wild Horse, and Butterfly.

The new line for MasterPieces Masterpieces 1,000-piece puzzles is a selection of famous paintings by renowned artists.

Choose from Starry Night, The Kiss, A Sunday on La Grande Jatte, and Mona Lisa.

February 2020 tfe 75

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NY Toy Fair â&#x2C6;&#x2018; 2020 Mattel

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76 tfe February 2020

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NY Toy Fair â&#x2C6;&#x2018; 2020 Maya Toys

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February 2020 tfe 77

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2/10/20 9:19 AM

NY Toy Fair ∑ 2020 Moose Toys

!!!"#$%&!%'!(%&'!%)!*+,-!-%&+!.%,!/0+! first moving collectible toy that’s inspired by GIFs, memes and stickers on social media. Kids can express themselves with a shareable collec1 tion of 50 “GIFbits” characters. Each GIFbit with unique movements that can be reset with a simple touch.

The collection includes a cat typing on a computer or a #failburger ham1 burger who lifts weights. There are six GIFbits teams to collect from: #WOW, # FAIL, #SUPP, #GOALS, #CURRENTVIBE and #BESTIE. Each pack includes a call-to-action to download a special proprietary app (available May 1) and a QR code that enables kids to download a digi1 tal sticker version of the characters which can be saved down to their phones and utilized across all social/ messaging apps. Ages 6 and up.

Boom City Racers allows kids to race the most explosive cars ever!

Pull the ripcord and watch your mys1 tery car explode out of the firecracker and smash into pieces. Rebuild your car for repeat play. Collect all 24 superfast racers, including Rare and Super Rare models. Ages 4-8, avail1 able in June.

Inspired by popular creator Collins Key and his No. 1 YouTube channel for compounds, activities, and cre1 ativity, the fun filled kits allow kids to make their own pranks and challenges at home with Fake Food Challenges, the Mystery Challenge Wheel and Real Pancake Art. Kids can also grow their Collins Key fandom with Mys1 78 tfe February 2020

TFE Feb 2020 42-86.indd 78

tery Box Collectibles and experience an Ultimate Unboxing Challenge. For ages 8 and up.

Bluey’s Family Home brings to life the actual home in the hit Disney TV show, Bluey. Bluey is the beloved sixyear-old pup who loves to play, and Bluey’s Family Home invites kids to recreate some of the most memorable moments from the show. The playset features four different rooms to play in (living room, kitchen, bedroom and bathroom), one Bluey figure and fur1 niture accessories that are removable for added play. Moose Toys’ premium Bluey plush toys (Family 4-pack sold separately) brings the cute characters to life for ages 3 to 6.

Kindi Kids’ Shiver and Shake Rainbow Kate doll encourages nur1 ture and imaginative play, positioning kids ages 3 to 6 as the doctor who cares for Kate making her feel better.

Shiver and Shake Rainbow Kate has three features that helps to guide kids in nursing their best friend back to health: Heartbeat, Shiver and Shake

and Talk, Burp and Toot. Similar to the entire Kindi Kids collection, Shiver and Shake Rainbow Kate has bright colors, glittery eyes, gorgeous hair and a bobble head. She also fea1 tures more than 40 sounds, interactive accessories (e.g. color-changing bandaid) and sensors.

Goo Jit Zu delivers the squishiest, stretchiest, goo-filled action heroes who will always fight to save the day. With the new Marvel-themed characters, kids ages 4 to 8 can create action-filled battles featuring their favorite superheroes, including Iron Man, Captain America, Hulk and Spiderman.

Shopkins is the original collectible brand that brings household items to life, each with little faces and unique creative names. Shopkins Real Littles, real brands made miniature, return for a second season with a new frozen aisle collection including Unilever, Kellogg’s and ConAgra brands Pop1 sicle, Good Humor, Klondike, Brey1 ers, Slush Puppie, Eggo and more.

There are 40 new Real Littles and Mini Packs for ages 5 to 9 to collect, including a Limited Edition Frozen Shopkins and Mini Pack housed in packaging that dissolves in water for the ultimate unboxing experience. #&&'($)'*+

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2/10/20 9:19 AM

NY Toy Fair â&#x2C6;&#x2018; 2020 D30#.(!E'5*9!F3=!4&5?-#02! !!!"#$%&#$%'(!)*+,!-./#/#-! D5,3(!#01&.23!G5''&3(H!5!

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2*.,!=#'%!(#>!83*1.((#+0! +)!I#1/32!C++,5(H!<5&&(H! (+.02(9! and ultimate flying discs in !!!-./#/#-!&5.01%3(!03=!

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My Audio Life

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TFE Feb 2020 42-86.indd 79

Party Animal

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The company is also introducing an R2-D2 Sleeptime !!!F+=!5;5#&5<&3!#(!'%3!

A%3=<5115!4#&&+=!43'!'%5'! Lite, a night-light and plush toy in one. The glowing ('5*'(!+.'!5(!5!).0!85&!'+! light cover projects stars 8&5?!=#'%!502!'.*0(!#0'+!5!

8#&&+=!)+*!*352#0$H!;#3=#0$H! onto the ceiling. Each character has a themed match('.2?#0$H!+*!(&338#0$9 ing light cover, three color modes, and 20-minute timer.

Pillow Pets

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February 2020 tfe 79

2/10/20 9:19 AM

NY Toy Fair ∑ 2020 PlayMonster

players, ages 14 and up.

Relative Insanity See What I Mean?! is the newest addition to the brand made and played by comedian Jeff Foxworthy. In this game, you now have crazy photos and you play cards that caption those photos. Captions are written by Jeff Foxworthy. It’s designed for 4-12 players, ages 14 and up.

For 2020, Play Monster will launch Series 2 of the My Singing Monsters figures with six more Mon-

sters that can harmonize with the Series 1 Monsters.

Each Monster is sold separately and comes with an accessory from the mobile game. Also launching in 2020 is Series 2 of My Singing Monster Babies. Each Baby Monster comes inside its unique and colorful egg.

Face Paintoos allow for all of the fun and detailed designs of face painting without the hassle of wet paint and the expense of a professional face painter.

Using a wet sponge, apply the designs and in just a few minutes, reveal the long lasting professional results that won’t smudge.

The designs are also easily removed. The line includes five-packs of three design themes: Pets, Wild, and Magical. Plus, Face Paintoos is available in popular licenses: Nickelodeon’s JoJo Siwa and PAW Patrol. Face Paintoos is for kids, ages 4 and up.

Play Visions

water into a bowl, stir it up, and watch it convert into slime. Slime Alive Slime Tails lets kids mold slime into 3D objects. It comes with everything needed to make three or more Slimy Mermaid Tails. The Slime Alive Starter Pack and Slime Alive Super Set are also available.

With Foam Alive Scents, the squishy, fluffy foam alive compound comes in delicious scents like strawberry and chocolate. With the Foam Alive Slime Tubs, mix slime with Foam Alive.

A Foam Alive 4-Pack is also available.

These products from Play Visions are for ages 5 and up.

Playmates

and I.R. technology that activates over 50 phrases each, individual songs, and adventure play. Each figure’s head moves and eyes open and close. Olaf ’s mouth moves. Wave 1 assortment includes Anna, Elsa, and Olaf. This is for ages 4 and up.

PlayMonster expands its game offerings with TAG, an ongoing game of trying to eliminate other players so you’re the last one. Each player is assigned a color identification, and gets a target and a method they must use to eliminate the target. This game can take hours, days, or weeks. It’s great for college campuses, offices, family vacations, and more. It’s for up to 10

Slime by Design Desserts mimics real dessert treats, like ice cream cones, cupcake,s and donuts Slime by Design introduces Cloud slime, which drizzles downwards to truly come to life. Finally, the Slime by Design Clear compound is designed to appear just like glass.

The Slime Bomb Bucket in the Slime Alive line features a new compound.

Drop the slime bomb into warm water into the bucket provided, add glitter, foam beads, and decorations and watch it all fizz into slime. With the Slime Bomb Sealife, drop the slime bomb shapes into warm 80 tfe February 2020

TFE Feb 2020 42-86.indd 80

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New figures based on Cartoon Network’s !"#$%& !'()$%* stand five-inches tall, are highly articulated, and come equipped with weapons and accessories.

Power Players Super Feature Figure Assortment are nine-inch figures packed with electronics and sound effects. Power Players Vehicle with Figure Assortment includes Axel’s Cycle and features an exclusive Axel figure. The Power Players Axel’s Power Sword roleplay set includes the sword, team badge, and power band. The !"#$%&!'()$%*&product line is for ages 4 and up.

Disney Frozen 2 Adventure Storytelling Figures interact with kids and sing and talk with each other.

Each figure has sensors

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2/10/20 9:19 AM

NY Toy Fair ∑ 2020 Playmobil

Playmobil’s Back to the Future DeLorean set includes Marty McFly, Dr. Emmett Brown, and Einstein the dog from the 1980s film !"#$%&'%&()% *+&+,). The DeLorean DMC-12 is equipped with a plutonium tank, flux capacitor, and dashboard time travel indicator. This set is designed for ages 6 and up.

The Scooby-Doo! Mystery Machine van’s rear doors open to reveal an illuminated monitor, where kids can insert ghost cards to learn more about

PlaySTEAM

Part of the Love the Ocean series, Play STEAM Robotic Fish teaches children how fish swim and the mechanics behind it. The fish comes complete with recycled foam materials for assembly. After assembling use batteries and insert the fish in water to watch it come to life.

The Water Rocket kit for children ages 8 and up, ncludes everything needed to assemble a rocket including an air pump, a rocket body, and rocket tail.

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the mystery. This set includes Fred, Daphne, Velma, a map, flashlight, spyglass, and additional accessories. This is for ages 5 and up.

With Playmobil’s Mermaid Cove with Illuminated Dome, the coral dome lights up when the mermaid queen slides a pearl down the pearl track. The EverDreamerz Girls Collection Surprise Set

Plus≠ Plus

Available this summer for ages 8 and up is Plus-Plus Go. Kids can create cars, trucks, airplanes, helicopters, and more. Each set includes Go wheels and a new smaller baseplate.

Plus-Plus introduces Learn to Build Sports, Learn to Build Jewelry, and Learn to Build Glow-in-theDark. Each set for ages 5 and up includes 400 pieces, baseplates, and more.

Plus-Plus is introducing new lines of 70-piece tubes.

Kids, ages 5 and up, can now build a bumblebee, butterfly, ladybug, and praying mantis with the Insect Tube line. ;.2)9%<+1)

TFE Feb 2020 42-86.indd 81

lets kids travel into exciting dream worlds using the magical amulet.

Search for 12 magical characters from the candy world. The set includes a surprise character, a cupcake charm, trading card, sticker, and accessories for ages 7 and up.

The Grand Castle of Novelmore set includes four figures, one horse, one wolf, two shields, two benches, stool, throne, treasure chest with treasure, and additional accessories. It’s designed for ages 8 and up.

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Back to the Future (June Throughout 2020, Ravens- 2020) for ages 10 and up; Jungle Cruise Adventure burger is releasing more Game (June 2020) for ages games based on popular 8 and up; and Hocus Pocus movies and characters, in(August 2020) for ages 8 cluding Disney Villainous: Perfectly Wretched (March and up. Plus, expect more games, playsets, and puzzles 2020) for ages 10 and up; from Thinkfun and Brio.

Ravensburger

Redwood Ventures

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February 2020 tfe 81

2/10/20 9:19 AM

NY Toy Fair â&#x2C6;&#x2018; 2020 Rollplay

Kids ages 3-6 can experience the thrill of riding around their neighborhood with these realistic and unique vehicles by Rollplay. The Mini Cooper Countryman and the 6V Porsche Macan each travel up to 2.5 mph.

Ages 8 and up can experience street

surfing with the Wave Catcher. It's designed with an aluminium skateboard deck that tilts from side-to-side and allows kids to cruise and carve up to 10 mph.

Ages 6 and up can master the thrill of the ride with the Nighthawk RideOn. Reaching forward speeds of up

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to 6 mph, the Nighthawkâ&#x20AC;&#x2122;s accelerator and brake pedals allow the rider to control its speed with ease.

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82 tfe February 2020

TFE Feb 2020 42-86.indd 82

2/10/20 9:19 AM

NY Toy Fair â&#x2C6;&#x2018; 2020 Spin Master

This fall, kids ages 7 and up can design and create their own hair extensions with Cool Maker Hair.

Ages 3 and up will discover the surprise shape and flow of Kinetic Sand with the Kinetic Sand Sandwhirlz Playset, available in the fall.

Bakugan fans ages 6 and up can collect over 50 Bakugan Ultra Balls with Baku Gear, available in spring.

Each pack includes a Bakugan Ultra, a Baku-Gear, two BakuCores, a character card, and one ability card.

New Batman products for fans 3 and up arrive in the spring. Batman four-inch figures feature 11 points of articulation, and fit on the Batman four-inch Batmobile 2-in-1 (sold separately), which transforms into the Batboat. Weapons light up on the Batman 12-inch Rapid Change Utility Belt, with over 20 phrases and sounds.

And the Batman 3-in-1 Batcave Playset includes three levels that can be split apart.

For ages 3 and up, the Monster Jam Megladon Storm Remote Control Truck rolls out this fall, with features like all-terrain power and performance. It even drives in water.

Introducing Ninja Bots, available this fall, for ages 6 and up. Arm your

Tenzi

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Ninja Bot by picking your weapon of choice Next, train your Ninja Bot in the selected battle mode and finally fight in a one or two player battle.

Ninja Bot features 100+ sound effects, color changing eyes, bi-directional communication, IR sensor, multi-directional movements and an articulating weapon.

New in the games category, kids 8 and up face off against parents in Spray Off Play Off, a game show-esque trivia battle. In Hot Words, players ages 12 and up will have plenty of words to choose from as they race against the clock to give teammates the best descriptions and possible clues. But remember not to say the forbidden words!

Girls 4 and up can collect 20 different Candylocks Pets this spring, scented pets with soft hair, just like the dolls. Open the watermelon pet bed to discover your pet waiting inside. Twisty Petz Treatz will provide more scented collectibles. These stacked treats transform yummy food into a bracelet, with over 10 to collect.

New to Luvabella is Luvabella Snack Time. Feed her

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different food combinations to see her react in fun and exciting ways. Available this fall for ages 4 and up.

Hatchimals adds two new products this spring for ages 5 and up. Hatchimals Pixies Vacay dolls are hitting the most popular spots around the globe.

Open the glittery suitcase to discover your pixie, a surprise accessory, display stand and themed stickers. Then, crack open her carry-ons to find two more mystery accessories. Hatchimals Pixies Riders offers a whole new way to hatch and unbox to discover a mystery glider and adorable accessories.

New plush items for babies include the 16-inch or 40-inch Tinke Crinkle Caterpillar, with a squeaker, crinkle, rattle, and more. Kai Bear, available in spring for ages one year and up, is a 12 or 18-inch taupe teddy bear thatâ&#x20AC;&#x2122;s surface washable for easy cleaning.

The motorized PAW Patrol Dino Patroller, for preschoolers 3 years and up, features expanding wheels for extra tough terrain.

Available this fall.

get to find three pairs of ?I1'//$1!I,1.+4B!"#$%!*0)!

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NY Toy Fair ∑ 2020 Hand using over 200 pieces.

The mechanical hand simuRobotics enthusiasts ages lates the movements of the 6 and up can discover the human hand, using hydraupowers of the gyroscope this summer by building the lic power for energy transmission without motors or Amazing Tightrope-Walkelectricity. Ages 8 and up, ing Gyrobot which walks available Summer 2020 along a tightrope. With With Gross Anatomy, Smart Machines HoverBots, launching in summer, aspiryoung STEM students ages 8 to 14 can program robots ing doctors ages 8 and up that balance on two wheels. make a model of the human body by casting organs out Available in the fall.

This spring, Kids First Ro- of colorful slime and putty, bot Pet Shop will introduce and then arranging them in kids 5 and up to mechanical a clear plastic torso. Learn about the major organs as engineering via building you mold each one. moCreatto is a simple torized yet versatile building robotic system that consists animals. of just two primary Build components that can your be woven together own into 3D creations.

Mega Five Creatto kits will Cyborg be available in winter. !"#$%&"'$(%)*+*(%,-(%./*0

Thames & Kosmos

Tink Digital

Tink Digital’s mission is to nurture creativity, design thinking, and problem-solving skills, and bring kids back into the physical world by enabling anyone—starting at a very young age—to translate the physical world into the digital space without writing a line of code.

DoodleMatic turns handmade images into playable games. Through Tink Digital’s simple, easy-to use guides, users will quickly learn game design concepts used by professionals around the world. Kids will draw on paper, take a picture of the drawing, then watch it come to life as a playable video game in the DoodleMatic app. There are several ways to play and

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power-ups to enhance your game after you create it.

The DoodleMatic Box Kit includes everything needed to become a game designer.

It has two books that teach over 39 real game design concepts. In the first book kids will learn mechanics (what is an avatar, hazard, gravity, movement, etc.).

The second book covers concepts, such as game feel, the game design cycle, balance, choice, etc. The kit is available for Android and iOS devices on U.S. and Canadian App stores, with plans to release in Europe in January 2021.

DoodleMatic Travel Bag is launching at New York Toy Fair. It is packed with new adventures, game design tips and challenges, stickers, and more.

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NY Toy Fair ∑ 2020 We Cool

We Cool’s Goosh by Compound Kings will bring slime to new dimensions.

The three-pound bucket of slime will pop and burst right before your eyes. It even comes with a pair of functioning 3-D glasses and pom pom mix-ins This item is for ages 4 and up.

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YULU

The Popcorn Poppin’ game from Yulu is an action-packed game where players must pass the popcorn bucket before the popcorn pops. Follow the instructions on the pop-up die as the built-in timer counts down. Be sure to pass fast—you don’t want to be the one holding the bucket when the popcorn pops. Each game contains one popcorn box, one die, and 21 popcorn pieces. This is for ages 6 and up.

Create colorful, mess-free tie-dye designs with the

WowWee

Hands Full is endless, tangled fun for the whole family. The challenge is to keep your hands full while you jump, high five, shake, dance, twist, and more.

Hang on tight—don’t let go or you lose. Master your moves in Solo Mode, play together to beat a twisted challenge in Team Mode, or get competitive as you play to be the last one standing in Survivor Mode. With three games in one, 15 fun moves, and over one million crazy combinations, this interactive family game always gets out of hand.

WowWee introduces Prima Sugarinas, the spinning, sweetly scented ballerinas that kids won’t want to put down. Designed for ages 4 and up, Sugarinas are adorable spinning dancers that reveal their category, !"#$%&'()%"#*%+ scent, and unique candy-in- song—the global sensaspired skirt when you pull tion with over four billion apart their colorful candy views—or have fun changshells. There are 25 different ing their own voice with dancers from six different silly voice-changing modes. categories to collect.

The volume is adjustable.

Be the star of your own To preserve the battery show with the new Pinkpower, the Baby Shark Silly fong Baby Shark Official Sing-Along Microphone Silly Sing-Along Microwill turn off on its own after phone. Kids can sing along one minute of inactivity. to the hit Baby Shark

new Swirl & Style Tie-Dye Studio. Thanks to the set’s self-contained orb, tie-dye creations can be made mess free by kids ages 6 and up.

Simply put the dye bottles into the self-sealing valves to dye, spin, wash, and wear. Watch as the colors transform fabrics from ordinary to bright, colorful designs. Each kit contains one orb station, 12 dye packets, rubber bands, and gloves.

Building on the success of Pop Pops, Yulu is back with Series 3 Pop Pops Pets. Pop Pops Pets combines addictive bubble wrap popping,

the satisfaction of fluffy slime, and collectible figures all in one. Pop to reveal and collect them all. Series 3 Pop Pops Pets feature heartand flower-shaped Pop Pops, which contain new Glitter Slime and suction cups with hidden characters. Available in Starter Packs (includes six bubbles and two hidden characters) and Deluxe Packs (includes 12 bubbles and four hidden characters) for ages 5 and up.

The Pop Pops Slime Slammer Hammer is back as a Pop Pops Pets hammer. The hammer allows for even

more mashing, smashing fun. Use it to smash the Pop Pops bubbles or take advantage of the storage compartment to store Pop Pops Pets characters and slime. The hammer handle also serves as a syringe that can suck up and squirt out slime.

Pop the Pop Pops slimefilled bubbles to find one of the 60 collectible cute Pets Animals. The Pop Pops Pets Slime Slammer Hammer comes with the Hammer, 18 slime-filled bubbles with six hidden Series 3 Pets Animals.

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LICENSING

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Scholastic’s first Clifford the Big Red Dog Book was published in 1963, followed by a TV series that launched in 2000. Now, 20 years later, this colorful, larger-than-life best friend to Emily Elizabeth is back.

First, in November, Scholastic launched Clifford’s official Youtube Channel, which racked up 2 million impressions within the first month.

Then, in December, a new animated !"#$$%&'( )*+( ,#-( .+'( /%-( series debuted on Amazon Prime Video and PBS kids, with more episodes to come throughout 2020.

And on November 13, 2020, Paramount is slated to bring Clifford to the big screen with a life action movie.

“2020 is going to be a very big year for Clifford!,” noted Lynne Karppi, Director, Creative and Licensing, for Scholastic.

In the year to come, Scholastic has partnered with a number of companies to bring a range of licensed Clifford products to shelves. !!!0!"#$$%&'()*+(,#-(.+'(/%-(is a true evergreen property and we have many long term partners like !"#$%&'()#**%+(,"-'((plush) and !#.&% (bandages) who are continuing to develop product for the brand,” Karppi said.

Additionally, Scholastic has found welcomed new licensing partners like /#01(2*%+0 (Ornaments and Stockings), 34*+050&6' (Costumes and Costume accessories), 7894*9$: (Party Goods), ;0&4*( <&014+0'(=0"#6>,"-:"4 (Slow-Foam Squishies), and !-4&?0&@1 (Wheeled Goods: Bicycles, Trikes, Rideons).

“Our publishing group has a full calendar of new Clifford TV tie-in titles planned for 2020,” Karppi added. A novelty title from the A&1+0(A"4*+0 line, 1*+&+23(!"#$$%&'45(is a 12-page board book that kids can fil with water to reveal hidden images.

Scholastic is also looking to expand its vintage Clifford product lines this year by partnering with B#1( B@( <0941 (Tote Bags, Pouches, T-Shirts) and 71"09&01' (Baby Hats, Kid-sized Totes, and Blankets) “We are planning to drop a Clifford album and sign on apparel, accessories, bed, bath, room décor, and other licensees in the near future,” Karppi added. “New partner announcements will be made soon”

!!"""!"#""#$%&'(&)"*+*+

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tfe LICENSING !"#$%&'()*+'$, -+,.")!")&+(%

Print on Demand And How It Can Work For You

BY JANICE ROSS Print on demand (POD) is not new to e-commerce or the licensing industry, but what is new is the myriad categories beyond just t-shirts and mugs and the exponential increase in the number of POD platforms on which to sell such as Merch by Amazon or Etsy. This perfect (POD) storm presents new opportunities for brand building, growing a revenue stream and consumer insights.

POD has been on an upward trajectory in recent years due to advancement in printing technologies that have improved product quality while maintaining or lowering the cost of goods. Coupled with the ability to get product to consumers in one day, POD can now deliver on the “next day” gratification customers have come to expect with online purchases.

Building on these favorable market conditions, POD is drafting off of some long-lasting trends which include love of nostalgia, collectability and limited-edition everything. While POD is not fully customizable or exclusive, it’s a close cousin that gives consumers the ability to create their own version through a series of selections on design, style and color. The result is a “one-of-a-kind”– and “this was made just for me,” feel without the cost of time and money for hard-to-get exclusive collections.

The business case for POD is equally as compelling.

Each day millions of people are searching for a wide variety of different products. With endless “shelf space,” POD benefits from the ability to literally have millions of sku’s.

That depth and breadth of choice means that POD can capture and convert search inquires to sales opportunities.

Not to mention, POD means you never run out of stock.

Business 101 will tell you; inventory availability is the key to a good customer experience. SEO also rewards POD for always being in stock because it will push the prod-

ucts towards the top of search, leading to more sales opportunities.

Brand owners also stand to gain from the POD ecosystem. Unique designs can drive fan interest and excitement and will demonstrate what is and is not resonating with your followers. Because there are no inventory risks, brands can also celebrate special events or milestones that brick and mortar retailers could not accommodate.

New and different product designs can help build a brand story and with great marketing and digital advertising, the results can be both revenue-generating and a deeper connection with your brand fan base.

Trevor George, CEO of Trevco and Blue Wheel Media knows that the magic formula to winning on a marketplace like Amazon in the POD category requires 3 critical components: 1. Offering a large selection of products, styles and designs.

2. Investing in targeted marketing and advertisi ng.

3. Delivering a great customer experience sup ported by a 100% satisfaction guarantee!

As a top seller of licensed POD products on Amazon and marketplaces around the world, Trevco knows you have to distribute to where your customers are. Equally important, George shared, “you have to make your product discoverable, and effective advertising based on SEOrich product info and keywords can do just that.”

As a brand owner, if you considered POD in the past but didn’t think there was a good business case to take the leap, look again. POD gives you the opportunity to capture a piece of the ever-growing online sales revenue, drive fan engagement through robust design selections and test new ideas with little or no risk.

!"###!"#$%&'#()&(*!!!$%&'()'*#+"+"!!!!!

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tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

tfe LICENSING Discovery Inc. Unveils New Brands and Product Lines for 2020 At Toy Fair New York 2020, Discovery Inc. will showcase its brands Discovery #MINDBLOWN, Discovery and Animal Planet.

Discovery #MINDBLOWN is an exciting global brand opening the curious minds of kids around the world.

Found at the intersection of exploration, curiosity, and STEM-based edutainment, #MINDBLOWN was originally created for Science Channel’s on-air promotion and it was a perfect tag line for a gender-neutral STEM toy brand targeting Gen Z-ers and their parents looking to learn through play. Today, the #MINDBLOWN brand extension has grown into a global brand with a major partnership with McDonald’s, digital games and consumer products that allow kids to explore different topics within STEM including space, humans, technology, and animals/dinosaurs.

Drawing inspiration from Discovery’s thousands of hours of compelling STEM programming from Discovery Channel and Science Channel and exciting, new shows like Street Science, Discovery #MINDBLOWN inspires fans with exciting handson experiences from toys and games, to publishing apps, apparel and live events. Discovery #MINDBLOWN also works in partnership with Discovery Education, the global leader in curriculum-based digital content and the #1 digital learning company in the U.S., to transform classrooms into 21st century learning centers.

2019 was a standout year for #MINDBLOWN. At the 2019 Clio Entertainment Awards, #MINDBLOWN was honored with the Gold Award in recognition of its creativity and innovation in pop culture and entertainment. Additionally, the 12-in-1 Solar Robot was named one of Amazon’s top toys of the holiday season.

In January 2020, #MINDBLOWN’s Happy Meal program with national marketing partner McDonalds will debut in the United States with a line of #MINDBLOWN STEM robot toys and integration within

McDonald’s McPlay and Happy Studio apps. Discovery #MINDBLOWN Happy Meals have been available in 25,000 restaurants worldwide with 25MM toy premiums. The program was TV commercial-supported and garnered the brand about 1 billion impressions.

In 2020 and beyond, Discovery is increasing its market share in the toy space and continuing to lean into STEM education with an expanded line and a series of exciting new product launches including an innovative new line debuting globally in 2021.

ANIMAL PLANET is one of the top animal brands on the planet encouraging consumers to celebrate and explore an enriching and ultimately humanizing connection to the animal world.

In 2020, Animal Planet will announce that they have signed on to represent YouTube sensation Coyote Peterson across all licensing categories. Coyote Peterson is an adventurer and animal expert with a mission to excite, encourage and educate the next generation of animal enthusiasts. With over 14 million subscribers, his authentic, passionate, and curious animal videos have made him the most popular wildlife personality on YouTube and one of the platform’s fastest growing channels.

In Q1, Coyote Peterson will join the Animal Planet family with Brave The Wild, a new series that takes viewers on a journey around the globe to encounter different types of animals. Discovery is showing full support for the new series and extending its reach with the launch of a dedicated consumer products line. Aimed at young children ages 4-8, the core focus for the merchandising campaign will be on toys and aspirational play patterns with extensions into publishing, packaged goods and outdoor apparel, gear and accessories.

Beyond the launch of its latest partnership with Coyote Peterson, Animal Planet also recently brought back its popular toy line, available exclusively at Target stores and Target.com.

!" !"#$!%&'$()&(*###$%&'()'*#+,+,#####

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FOLLOW US AT:

@officialbeyblade officialbeyblade

www.beyblade.com CONTACT: Natasha Khavin Gross @beyblade_burst TV Sales and Licensing Director @officialbeyblade natasha@adkemotions.com

tfe toys & family entertainment

Bleed Area- Any colors, logos or images you wish to run to the edge of the page must extend 1/8-inch beyond the trim line on all sides that bleed.

Dimensions: 9.25” x 11.125”

Trim Area- These are the dimensions of the final page as it will appear after it is cut/trimmed.

Dimensions: 9” x 10.875”

Safe Area- All essential text, images, and logos should be kept at least 1/8-inch within the trim line to ensure it will not be cut off.

Do not place any important items beyond this area.

Dimensions: 8.75” x 10.625”

NOTE: aNb Media accepts only digital files for publication. All images, support, and font files must be included when the ad is submitted. Images for print must have a resolution of at least 300 dpi and be in CMYK mode. Files can be posted to our FTP site. Contact sales representative for FTP access.

Please email a low-res jpeg as of the print proof with your files to your sales representative.

Before submitting an ad, advertisers MUST speak with a sales representative.

Crayola: Rich Wuerthele, CEO Rich Wuerthele, an executive with more than 30 years in the consumer goods industry, joined Crayola as the new CEO in January.

Wuerthele joined Crayola from Newell Brands, where he has been the CEO of their Home Fragrance portfolio, including the Yankee Candle brand. Home Fragrance is a global consumer products business with end-to-end operating capabilities, as well as 450 company-owned retail stores.

Prior to Home Fragrance, Wuerthele was the CEO of Newell’s Outdoor and Recreation business, which includes the Coleman brand. Wuerthele has led a variety of other brands and divisions throughout the company, leveraging experience in marketing, manufacturing, consumer, and commercial products across multiple product categories and formats.

Endemol Shine: Scott Shillett, Executive Director, Licensing

Prior to joining Endemol Shine North America, Shillet served as Licensing Director, Global Toys and Hardlines at 20th Century Fox, where he was responsible for driving licensing programs for Fox animated and live-action properties, including The Simpsons, Bob’s Burgers, Alien, Home Alone, and The Sandlot.

Before joining 20th Century Fox, Shillet was the Senior Franchise Manager, Harry Potter Global Franchise Development at Warner Bros., where he oversaw the development of key product initiatives and strategies for Harry Potter and Fantastic Beasts across multiple Warner Bros. divisions, including consumer products, global themed entertainment, gaming, studio tours, and publishing.

Jakks Pacific: John Kimble, CFO Jakks Pacific, Inc. announced the appointment of John Kimble as Executive Vice President and Chief Financial Officer, in November Kimble worked for over 12 years in various VP/ leadership positions at The Walt Disney Company covering finance, strategy, operations, and business development. More recently, Kimble spent six years at Mattel, Inc., where he held several positions, including Vice President & Head of Corporate Development, Licensing Acquisitions, M&A.

Redwood Ventures: Gary King, CEO; George Funk, VP of Sales

RedwoodVentures announced that Gary King, who joined the company last year as EVP and General Manager,was been promoted to Chief Executive Officer. In addition, George Funk joined Redwood as Vice President of Sales for North America.

Since joining Redwood last March, King has focused on helping Redwood expand channels of distribution with the launch of several new toy and novelty candy products, as the company continues to expand its portfolio with the Foodie Surprise line along with other new toy lines, such as the Luvi Pups series.

Sequential Brands Group: David Conn, CEO

David Conn was appointed Director and Chief Executive Officer of the company. Most recently, he served as CEO of ThreeSixty Brands, where he played a significant role in acquiring and relaunching the FAO Schwarz and Sharper Image brands.

February 2020 tfe 97

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2020

CALENDAR OF EVENTS Orange County Convention Center Orlando • astramarketplace.com

/FEBRUARY 26–28

9–11

Global Pet Expo

Los Angeles Convention Center Los Angeles • e3expo.com

Orange County Convention Center Orlando • globalpetexpo.org

10–12

/MARCH 1–4

Shenzhen International Toy & Education Fair Shenzhen World Exhibition & Convention Center

13–15

/JULY 15–17

SXSW Gaming Expo

23–26

Austin Convention Center Austin • gaming.sxsw.com 19–22

Comic-Con International San Diego Convention Center San Diego • comic-con.org

Halloween & Attractions Show

30–8/2

America’s Center St. Louis • haashow.com

/APRIL

China Licensing Expo/CBME China National Exhibition & Convention Center Shanghai, China • licensingexpo.china.com • cbmexpo.com

ToyFest West South Point Hotel, Casino & Spa Las Vegas • toyfestwest.com

19–21

CES Asia Shanghai New International Exhibition Centre Shanghai, China • cesasia.cn

Shenzhen, China • hk.messefrankfurt.com 8–10

e3 Expo Shanghai New International Exhibition Centre Shanghai, China • cesasia.cn

Australian Toy, Hobby, & Licensing Fair Melbourne Convention Centre Melbourne, Australia • austoy.com.au

6–8

E3 2020

Gen Con Indiana Convention Center Indianapolis • gencon.com

/AUGUST 1–2

JPMA Baby Show

8–12

Kay Bailey Hutchinson Convention Center Dallas • jpmashow.org 23

Hong Kong Gifts & Premium Fair Hong Kong Convention Centre Hong Kong • event.hktdc.com

/MAY 19–21

Jacob Javits Center New York City • nynow.com

TTPM Spring Showcase Metropolitan West New York City • anbmedia.com/showcases

27–30

/SEPTEMBER 1–3

9

30–31

9–11

Jacob Javits Center New York City • bookcon.com

ABC Kids Expo Las Vegas Convention Center Las Vegas • theabcshow.com

Book Expo America Book Con

TTPM Holiday Showcase Metropolitan Pavilion New York City • anbmedia.com/showcases

Las Vegas • licensingexpo.com Jacob Javits Center New York City • bookexpoamerica.com

Super Zoo Mandalay Bay Convention Center Las Vegas • superzoo.org

Las Vegas Licensing Expo Mandalay Bay Convention Center

28–29

NY NOW

/OCTOBER 6–8

Brand Licensing Europe ExCel London London, UK • brandlicensing.eu

/NOVEMBER 19–22

/JUNE 7–10

ASTRA Marketplace & Academy

CHITAG Navy Pier Chicago • chitag.com

98 tfe February 2020

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GET READY TO PLAY!

©Konami Digital Entertainment

For licensing opportunities, please contact: Jennifer Coleman • cj.52363@konamicrossmedia.com +1.212.590.2120 • konamicrossmediany.com