TFE/TFE Licensing, October 2017 by aNb Media

October 2017, Vol. 12, No. 3

Fall Toy Preview

2018 Basic Fun: As Simple As One, One, Three pg. 28

ABC KIDS EXPO Plus: State of the Industry Q&A

Social Media Spins Toy Crazes into Overdrive

Br Licensing Europe pg. 75

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contents | 10/17 Volume 12, No. 3

Departments

Features

Company Profile: Basic Fun by Jennifer Lynch

Observations & Opinions

Trending

Industry News

by Ashley Rogers

Brand Profile: Beat Bugs

Industry Forum: The Toy Association

State of the Mass Market

Social Media Spins Toy Crazes into Overdrive by Elaine Andrus

18 Industry Forum: ASTRA

Fall Toy Preview

compiled by Jennifer Lynch

Industry Forum: Design Edge

Industry Forum: ChiTAG

Industry Forum: KidStuff PR

Industry Forum: JWB & Associates

You’re Hired

Calendar of Events

ABC Kids Expo Preview

compiled by Jennifer Lynch

Company Profile: People Toy Co. by Elaine Andrus

On the Cover WowWee’s Fingerlings

On this Page page 75

TFE cover designed by Jennifer Lynch TFE Licensing cover designed by Jennifer Lynch

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Magformer’s Tile Blox Rainbow; Covered Goods’ Multiuse Nursing Cover

76 Brand Licensing Europe by Jennifer Lynch

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Observations & Opinions

An Uncertain Holiday Season by

aNbMedia.com

Bob Glaser

ome of you know that the New York Mets are my favorite baseball team. Not all New Yorkers are Yankee fans. On paper for 2017, the Mets were a prohibitive favorite to challenge for the World Series. Due to a myriad of problems such did not end up being the case. On paper, 2017 had all the makings to be a banner year for the toy industry. Coming off one of the best years in terms of sales, a strong lineup of theatrical movies with licensed toys, and other licensed properties posting strong sales, what could possibly go awry to deter the industry from another banner year? Several things, unfortunately. Bob Glaser, Publisher While certain properties continue to perform well, PAW Patrol and Star Wars for instance, some 2017 movie releases did not deliver on product sales as anticipated. Most of these films performed well at the box office, just not at the cash register. Perhaps, there were just too many movies this year. Maybe the life cycle of certain properties has run its course in terms of sequels. Several recent events will undoubtedly affect overall toy sales for the year. Harvey and Irma have had catastrophic effects on our country. The impact of the two hurricanes will be felt for years. Working on getting their lives somewhat back to normal will be the primary focus for millions of people this holiday season. The Toy Industry Foundation has done a great job rallying the toy community to do its part in helping children affected by the hurricanes to at least have a toy to play with. Toys “R” Us (TRU) filed for bankruptcy last month, as a means to restructure its outstanding debt and establish a sustainable capital structure. This follows nearly a month of speculation in how the retail giant would defer a $400 million payment to creditors due next year. Prior to the filing, speculation put the entire industry into a panic. Phones at TTPM headquarters were ringing constantly for weeks. Manufacturers sought our staffers’ opinions on the news: Should they ship TRU this fourth quarter? The final decision to this question and what TRU’s filing will mean in the coming months go a long way in determining the success of overall 2017 toy sales. One clear cut answer that did come out of the TRU news is that manufacturers need to have a well thought-out digital selling strategy. Most articles written about retail sales in 2017 mentioned how online sales continue to increase double digits. Two recent articles, one from eMarketer and the other one from MarketingDIVE, both predicted the kids’ digital ad market will hit $1.2 billion dollars by 2019. This reflects a doubling in costs compared to current spending. Are you comfortable with your digital selling strategy? Since this is our final printed issue for 2017, all of us at aNb Media wish everyone a happy, healthy, and successful holiday season.

October 2017 • Volume 12, No. 3 Publisher Bob Glaser Bob@TTPM.com Associate Publisher Andy Krinner Andy@TTPM.com Advertising Director Donna Moore Donna@TTPM.com Advertising Manager Kim Anthony Jones Kimanthony@TTPM.com Controller Mary Grogan Mary@TTPM.com Editor in Chief Jim Silver Jim@TTPM.com Creative & Editorial Manager Jennifer Lynch Jennifer@TTPM.com Web Developer Brendan Sanabria Brendan@TTPM.com Contributors Elaine Andrus; Mary Couzin; Kristen Morency Goldman; Kimberly Mosley; Matt Nuccio; Lisa Orman; Ashley Rogers Public Relations Representative Josslynne Welch Litzky Public Relations, 320 Sinatra Drive, Hoboken, NJ 07030 (201) 222–9118 ext. 13 • jwelch@litzkypr.com Interested in a Subscription? Contact Mary Grogan at Mary@TTPM.com

aNb Media, Inc. 229 West 28th Street, Suite 401, New York, NY 10001 Phone: (646) 763–8710 • Fax: (646) 763–8727

Toys & Family Entertainment (TFE) is published three times per year by aNb Media. Copyright 2017 aNb Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without written permission from the publisher. Printed in the U.S.A. TFE, TFE Licensing, and Specialty Emporium are registered trademarks of aNb Media. Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of management.

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What’s Trending? These trending lists are based on aNb Media’s consumer website, TTPM.com. TTPM’s Top Trending Lists are generated by the number of views for that item across toy, baby, and pet categories. Here are the lists, in alphabetical order, as of September 15.

TOP 10 Trending Toys Bop It! Maker Hasbro

Disney/Pixar Cars 3 TechTouch Lightning McQueen Mattel

FurReal Roarin’ Tyler The Playful Tiger Hasbro

Pikmi Pops Moose Toys

Star Wars Droid Inventor Kit littlebits

Star Wars Force Link Hasbro

Star Wars Hero Droid BB-8 Full Interactive Droid (1) Spin Master

Star Wars The Black Series Rey (Jedi Training) Force FX Lightsaber Hasbro

Star Wars: The Last Jedi BB-9E & R2D2 Sphero

Star Wars: The Last Jedi Elite Series The Disney Store

TOP 5 Baby Products Caboose Ultralight Graphite Stroller (2) Joovy

Flip-Top Straw Cups Chicco

Ledge

Boon

Silicone Bib Batman

TOP 5 Pet Products

Bumkins

Strolly Compact

Dogobie Disc

Yvolution

Aerobie

Grumpy Cat Annoying! Plush Cat Wand Jakks Pacific

K9 Sport Sack Air (3) K9 Sport Sack

Vortex-M Teaser PetPals

Wooly Wonkz Woodland Toys RC Pet Products

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HERE’S A RECAP OF INDUSTRY HEADLINES • For more up-to-date news, visit aNbMedia.com • Sign up to receive FREE News Alerts on aNbMedia.com

Ravensburger Acquires ThinkFun

Ravensburger AG acquired ThinkFun. The move broadens the company’s portfolio of brands, while strengthening its position in the games category of the U.S. toy and game market. ThinkFun joins Wonder Forge, acquired in 2012, and BRIO, acquired in 2015, as the newest company under the recently established Ravensburger North American division. Bill Ritchie and Andrea Barthello founded ThinkFun 33 years ago. The company has won hundreds of awards for its games, the most famous of which is Rush Hour, a classic logic game that has sold more than 10 million units since it launched more than 20 years ago. More recently, ThinkFun games include titles such as Zingo, Gravity Maze, and Laser Maze.

As a subsidiary of Ravensburger North America, ThinkFun will continue to operate as an independent brand from its Alexandria, Virginia headquarters. Ritchie will stay on as the company’s chief creative officer. ThinkFun will also retain company directors and staff. Bambini Partners, LLC acted as special advisors to ThinkFun in connection with this transaction.

Goliath Games Acquires Jax Games

Goliath Games has acquired the game company Jax Ltd. Jax will continue to operate out of Plymouth, Minnesota. The Levine family will stay in its leadership roles at Jax Games with Cindy, Kreg, and Debbie Levine moving the company forward. David Norman, president of Goliath Games added, “Jax will continue to produce its own products and maintain its brand while enjoying the benefit of Goliath’s significant global resources, including R&D, logistics, TV and digital marketing campaigns. I look forward to sharing their great story with consumers everywhere.”

Lisa Marks Associates to Rep Lionel Brand

Lionel selected Lisa Marks Associates, Inc. (LMA) as its licensing agency for the North American market. Key planned product categories for the Lionel licensing program include toys and games, gifts and collectibles, publishing, digital games and apps, apparel and accessories, and more. “We are delighted to partner with the team at LMA, a premier agency, and are excited to work with them to translate the Lionel Trains brand and core messaging”, said Howard Hitchcock, president of Lionel Trains. “We know that LMA is the right partner, not only because of their proven expertise but because they recognize the strength and longevity of the Lionel Brand and the deep connections we have with our consumers.”

Space Racers Names Funrise as Master Toy Partner

Space Race, LLC named Funrise as the global master toy licensee for the animated preschool series Space Racers. A full range of preschool toys based on the STEM-focused preschool property is expected to hit shelves globally by fall 2018. Space Racers launched on public television and Netflix in 2015, and debuted its second season in November 2016 on NBCUniversal’s Sprout network (Universal Kids). It now airs in more than 130 countries and is available in 25 different languages.

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Rainbow Acquires Majority Holding in Iven S.p.A. Group Rainbow has acquired a majority holding in the Iven S.p.A. group. Iven was founded in 1986 by the show business agent and producer Maurizio Totti, the Oscar-winning director Gabriele Salvatores, and actors Diego Abatantuono and Paolo Rossi. It includes film and television production company Colorado Film, artistic management and talent management company Moviement, and recording company San Isidro Edizioni Musicali. It also has a stake in production and distribution company Gavila srl. With the acquisition, Rainbow plans to become a major entertainment hub whose aim will be to consolidate and build on the two companies’ combined achievements in Italy and to increase expansion abroad. In particular, Rainbow plans further investment in the live-action sector and to broaden its target audience to include young adults.

MindWare Purchases Peaceable Kingdom

MindWare announced the acquisition of Peaceable Kingdom, marking MindWare’s first acquisition since its beginning in 1990. Peaceable Kingdom was started in 1983 by the family of Clement Hurd, illustrator of Good Night Moon, to produce posters and stationery based on classic children’s book illustrations. The family of most recent Peaceable Kingdom president, Donna Jaffe, bought the company from the Hurds in 2000. Jaffe, along with a management team, will stay on board to help with the transition process. Peaceable Kingdom, headquartered in Berkeley, Calif., is most known for its line of cooperative games. Its additional product offerings include diaries and stationery, stickers, temporary tattoos, and cards. The Peaceable Kingdom collection is now available for direct purchase on MindWare.com and through MindWare Wholesale for wholesale customers. MindWare is a wholly owned subsidiary of Oriental Trading Company, a Berkshire Hathaway business. Financial terms of the transaction were not disclosed.

Licensing Industry Veteran, Jennifer Richmond, Passes

Jennifer Richmond passed away September 12 after a short, yet valiant battle with cancer. Richmond was a beloved licensing veteran with more than 23 years of experience in the industry. Most recently she worked as managing director of the Richmond Management Group. Prior, she served as the senior vice-president of licensing and media at Jakks Pacific. During her 12-year tenure there, she was responsible for securing top licenses for Jakks and its subsidiaries worldwide, nurturing partnerships with hundreds of nationally and internationally known celebrities, television, movie, and entertainment properties, including Disney, Nickelodeon, Marvel, and Warner Bros. She also negotiated and oversaw the company’s global media strategy and planning. Recognized for her accomplishments, Richmond earned such honors as the Women in Toys Wonder Woman Award in Licensing, Variety Magazine‘s Top People in Licensing, License Magazine’s Forty Under Forty Top Licensing Executives, and Kidscreen’s Top Licensing People in Kids Entertainment Licensing. She also served on LIMA’s board of directors. She is survived by her husband Andy Richmond, their daughter Bianca, and their family of pets. In lieu of flowers, the family asks that donations may be made in memory of Jennifer to: City of Hope, Waisman Breast Cancer Innovation Fund, 1-800-667-5310 or make a gift online at CityOfHope.org/WaismanInnovation.

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INDUSTRY FORUM THE TOY ASSOCIATION

Play Fair to Kick off Holiday Season the Weekend of Nov. 3 Pre-Event Industry Preview Night to Unveil 2018 TOTY Finalists

T by

Kristin Morency Goldman

housands of kids, parents, toy collectors, and members of the media will kick off the holiday season this November at the second annual Play Fair—an immersive, fun-filled event for play lovers of all ages hosted by The Toy Association and LeftField Media. Organizers say the New York City-based event will be “bigger and better” than the inaugural Play Fair held last year, thanks to an expanded 230,000 square feet of exhibit space at the Javits Center, multiple stages featuring brand-new content and performances, popular character appearances, toy unboxings, and more from toymakers and entertainment brands. Presenting sponsors include Toys “R” Us, Spin Master, and Nickelodeon. “Play Fair is New York’s coolest play experience for families, giving kids and fans the chance to interact with their favorite toys and pop culture brands,” says Marian Bossard, executive vice-president of global market events at The Toy Association. “This year’s Play Fair will triple in size—and promises to create lasting memories for every kid, and kid at heart.”

ment of the 2018 Toy of the Year (TOTY) Award finalists, says Ken Seiter, executive vice-president of marketing communications at The Toy Association. “Play Fair is the perfect venue to unveil the outstanding TOTY finalists, each of which represents the innovative spirit of the toy community and the many developmental benefits of play,” says Seiter. “We look forward to sharing this exclusive opportunity with media and invited guests, who will be the first to see the finalists in all 17 categories—from Action Figure to Vehicle of the Year—and get some great gift ideas for the upcoming holiday season.” Once the finalists are announced, TOTY voting will open at ToyAwards.org. The winners will be announced during a spectacular TOTY ceremony on Friday, February 16 at the Ziegfeld Theatre in New York City. The ceremony will include dinner, entertainment, the awards presentation and Toy Industry Hall of Fame induction ceremony, and more. The TOTY Awards is a Toy Association-administered event in support of the Toy Industry Foundation, which brings toys to disadvantaged children worldwide.

“INDUSTRY PREVIEW NIGHT” TO UNVEIL TOTY FINALISTS Play Fair will open to a limited audience on Friday, November 3 with an exclusive Industry Preview Night. The special event will provide press, toy buyers, and industry insiders with networking opportunities and advance access to all of Play Fair’s experiences the night before the event opens to the general public. The icing on the cake will be the announce-

FANTASTIC ACTIVITIES, EXHIBITS, & CONTENT FOR FANS Play Fair’s doors open to the public the morning of Saturday, Nov. 4. Eager fans will be greeted with countless exciting experiences, including interactive toy and game exhibits that foster discovery and play; photo ops with favorite characters; demo areas to test out toys and play competitive games; museum-quality and larger-than-life displays; glimpses at the

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hottest toys for the holidays and limited-edition toys; celebrity guests; and more. Play Fair will also feature programming geared to fans and parents on a range of topics—from toys and play, to science and movies, to parenting—presented by toymakers, entertainment brands, and passionate moms and dads. Presented on Play Fair’s main stage sponsored by Toys “R” Us, more than 30 hours of panels, screenings, performances, workshops, and special events will be featured. Last year, Play Fair included appearances from the casts of Game Shakers and Make It Pop, a Shopkins fashion show, Jedi lightsaber training, and screenings from Marvel and Cartoon Network. Play Fair 2017 will take place Saturday, Nov. 4 and Sunday, Nov. 5 at the Jacob K. Javits Convention Center in New York City. The Industry Preview Night will be held the evening of Friday, Nov. 3. For more information about Play Fair, including registration, special announcements, and more, visit www. PlayFairNY.com. Kristin Morency Goldman is the senior communications specialist at the Toy Association. For more information visit about The Toy Association and its upcoming events, visit www. toyassociation.org.

INDUSTRY FORUM ASTRA

It’s Too Much:

F by

Kimberly Mosley

Prepping Your Team for Price Objectors there are cheaper toys, but the great thing about a top-quality, well-designed toy like this is that it will keep your grandson’s interest. This is not a toy that is likely to end up in the back of the closet the day after he opens it. He will play with it over and over again, and then it will still be in great shape for the next sibling or cousin when he outgrows it.” If it simply does not fit her budget, solve the issue and show your store’s service commitment by walking her to similar but lower priced items on your shelves.

or retailers in general, holiday sales account for one-fifth of annual revenue. For toy sellers who are members of the American Specialty Toy Retailing Association (ASTRA), the months of November and December may represent up to 30 percent or even 40 percent of the year’s sales—significantly more than Valentine’s Day, Easter, St. Patrick’s Day, and Halloween combined. A lot depends on those two months. The good news is that you’ll see an uptick in the number of customers ready to spend at this critical time of year. The challenge is that they may walk in your store armed with your competitors’ prices, and they may expect to negotiate. Is your front-line sales staff ready to handle price-related objections?

“I can get it cheaper somewhere else.” Obviously, your customer is looking for an on-the-spot discount. If you’ve been to an ASTRA Marketplace & Academy or several, you’ve learned that lowering your prices is not a sustainable way to compete. Don’t devalue your products, your store, or your time. Instead, differentiate your store. Acknowledge that perhaps there are lower prices, but not with the level of service your store provides. David Stelzer of Shananigans Toy Shop in Baltimore, Maryland reminds customers that “we’ll help you pick out the right gift, we’ll wrap it for free, and you’ll have it in your hands immediately.” Remind customers that if they buy right here, right now, there is a commitment to 100 percent customer satisfaction and no shipping charges.

“I like this toy, but it is too expensive.” Hit your personal pause button. Don’t say anything for five seconds or so, and let the customer fill the silence. You may learn about the number of children she is buying for, or how much she planned to spend, or that she is unfamiliar with specialty toys. This is a perfect moment to shift the focus from price to value. “I understand. Certainly

“Will you match the price I found online?” Here’s where your customer comes right out and asks you for the discount. “We have to get as comfortable discussing this as we are with asking customers if they have a budget for a birthday gift, or if a child has enough money in his little plastic bag for the wished-for item,” says Cynthia Compton of 4 Kids Books and Toys in Zionsville, Indiana. “We discuss all kinds of

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potentially awkward things with our customers, from tantrums to potty training. Talking honestly with customers about the issues related to showrooming is no different.” Many ASTRA retailers use the price match conversation to point out there is more to a transaction than simply the price of the toy. Kate Tanner of Kidstop Toys & Books in Scottsdale, Arizona compared prices for a customer who wanted her to match Amazon—and won. “Someone was buying three toys,” she says. “One toy was higher, one was the same price and one was heavily discounted. I agreed to match all three and giftwrap at Amazon’s rate of $5 each.” The customer added it up and agreed purchasing online is not always the least expensive choice. Of course, some price-objectors will always chase the lowest price, no matter what. Brett Hall of Hall of Toys in Battle Creek, Michigan points out that transactional customers put a greater priority on minimizing spending than on the total shopping experience. “There ultimately isn’t something you can do about these people in a given transaction, but you can plant a seed in their head to think of you later,” he says. So bring on the holiday season, kicking off with a big Neighborhood Toy Store Day celebration on November 11. Gear up for the price objectors. The great news for ASTRA stores? You have the best toys, the best service, and the most fun store in town. When the price conversation begins, it’s your opportunity to tell the specialty toy story.

Kimberly Mosley is president of the American Specialty Toy Retailers Association (ASTRA). For more information, visit www.astratoy.org.

INDUSTRY FORUM DESIGN EDGE

Translating English to English

By Matt Nuccio, Design Edge

ome time ago, I was alone at a factory somewhere on the edges of Guangzhou province in China. I was working with the factory’s engineer trying to resolve some minor problems that seemed to be escalating into bigger problems. I had spent the previous weeks going back and forth with diagrams and e-mails but nothing was working to solve our issues. Too much, it seemed, was getting lost in translation. Despite the language barrier, we managed to communicate with very little talking and a lot of pointing. Within a few hours the problems were resolved and, relieved, I was ready to head back to my hotel. As I was packing my samples and sketchbook the engineer was suddenly called out of the room. He returned a few minutes later with two well-dressed Japanese men and the factory owner. Apparently, they too, were having communication issues. The engineer asked me if I could please help them communicate amongst each other. The Japanese men did not speak any Mandarin, the factory owner did not speak any Japanese or English, and the engineer only spoke a little English. They were even having trouble translating their limited English . . . to English. The factory owner

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spoke to the engineer and he translated, with a heavy Mandarin accent, “We no problem you see?”. I looked at the two Japanese men and I could instantly see that they did not understand what he said. So, I turned to the engineer, and translated what he was trying to communicate to them, which was, “What is the problem?” Understanding that question, the two Japanese men nodded their heads and one replied with a thick Japanese accent, “This not acceptable arm movement, it need to move correctly for sample.” The engineer looked at me so I picked up the action figure, pointed to the problem, and said, “The arm needs to be fixed.” To which he replied, “Because the big sleeve problem.

Sample only. Not right to work today. Wrong flavor material. Fine in production”. With that, I explained to the Japanese men that it was only a clay sample and it would be corrected in ABS plastic in the production. This method of translating went on and on over several points, and with much success, until everything was finally resolved. Afterward, I realized that, although I always thought I was clear and precise in my direction, I probably wasn’t nearly as clear I thought I was or needed to be. The Roman philosopher and statesman, Marcus Tullius Cicero once said, If I had more time, I would write a short letter. This couldn’t be more true then when communicating among members of the international business community. It’s no wonder that the Roman Empire was able to be so vast. They understood the importance of simple yet precise communication to get the job done.

Matt Nuccio is president of Design Edge, a New York-based graphic design and research development studio. For more information, he can be reached at (516) 377–0500 or matt@designedge.net.

INDUSTRY FORUM CHITAG

Chicago Toy & Game Week—15 Years and Growing Scouts, educators, and librarians as our guests. Exhibitors often have activations for these groups and we help promote them through our expansive lists. Play for Peace is the theme this year, showcasing a playful sculpture of the name with water and musical elements created by Jeffrey Breslow, renowned inventor and sculptor.

I by

Mary Couzin

t’s Chicago Toy & Game Fair (ChiTAG)’s 15th anniversary as the largest non-hobby consumer and media toy and game fair in North America, and possibly the world. We grew from the heart; created partnerships and synergistic events; are passionate about play, inventors, and innovation; worked insane hours to get here; and appreciate each and every person who helped us to get here. The Crown Jewel: Chicago Toy & Game Fair More than 1.3 billion media impressions means the media loves our events as do the 35,000 attendees, which includes hundreds of social media influencers. Key sponsors come back each year because we give the ROI they want and we heartfully thank Target, Goliath, Mattel, Spin Master, Hasbro, LEGO, and PlayMonster for their generous support. Loyal consumer and media attendees returning every year get to know our fair exhibitors. The Disney Lights Parade coincides with ChiTAG weekend attracting more than 1.5 million people to Chicago and bolstering our numbers—a third of our families are from out-of-state and have incomes over $100,000. And, we’ve always welcomed the Girl and Boy

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November 16–19, 2017 Navy Pier, Chicago

“ChiTAG is the event for inventors and manufacturers within the toy industry. It is a who’s who of toy and game companies.” Gary Swisher, senior vice-president, inventor relations and head of gaming, Mattel

The Young Inventor Challenge has been reinvented by Alicia and Dan Klitsner with more categories, video submissions, and connecting registrants with the inventor community members. Last year 200 kids from across North America attended. With video submissions, we’ll now engage even more kids worldwide. Olivia Wasilewski and Brynna Siewers, inventors of Ship of Treasures and winners of our Target and Pressman Grand Prize last year, will have their game on Target shelves this October. We love promoting exhibitor events such as the U.S. National Rummikub Championship at ChiTAG. The winner receives two round trip airfares and hotel accommodations at the Wal-

dorf Astoria and compete in the 2018 World Championship in Israel. Inventor & Innovation Conferences As the largest worldwide, it has more than 200 attendees from 25 countries and three tracks—new inventors, professional inventors, and product acquisition executives—for pitching and discovering new products (many deals are struck every year), learning, and collaborating. Nordic Semi-Conductor is sharing new technology for toy and games. Keynotes include Richard Barry, executive vice-president and global CMO, Toys “R” Us; Brent Bushnell, CEO, Two Bit Circus; Tom Kalinske, chairman, Gazillion Entertainment; Rich Mazel, senior director, global product acquisition, Hasbro; and Gary Swisher, senior vice-president, inventor relations, and head of gaming, Mattel. The TAGIE Awards Gala: 10th Anniversary The Toy & Game Innovation Awards (TAGIES) celebrates 10 years of toy, game, and play innovators. In the past few years, we’ve included in-house design teams as inventing is a collaboration. This year we’ll recognize the marketing people and the art and design visuals that bring ideas to life. “The conferences, gala, and fair are unmatched for educating, celebrating, and playing in our industry,” says Gary Swisher, senior vice-president, inventor relations and head of gaming, Mattel. “I’m very excited for this year’s event—it is timed perfectly for seeing the best of the best toys and games right in the heart of our biggest selling season.” For more information, visit www.chitag.com. Mary Couzin is the president and founder of the Chicago Toy & Game Group.

www.magformers.com - info@magformers.com - 734-667-1673 - @magformersllc CLASSIC

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INDUSTRY FORUM KIDSTUFF PR

What Advantages Does Specialty Have on Amazon?

T by

Lisa Orman

his summer I had the honor of presenting at ASTRA Marketplace & Academy on the topic “How Toy & Game Companies Can Make It In An Amazon World.” And by companies, I mean both retailers and manufacturers. In preparation for the presentation I studied best-practices by ASTRA retailers who have successful bricks-and-mortar stores and Amazon storefronts, interviewed ASTRA manufacturers who have successfully navigated selling their wares either to Amazon or FBA (Fulfillment by Amazon) or to third-party sellers, as well as learned about things to avoid. ASTRA retailers such as Toys & Co., Wonderworks, and OP Taylor say that selling toys and games on their Amazon storefronts adds significant revenue to their businesses which supplements what they’re doing in bricks and mortar, while letting them place much bigger orders from manufacturers because they can sell merchandise online that typically wouldn’t move at their physical stores because of local or tourists’ tastes. But if ASTRA vendors are going to do business on Amazon, it only makes sense for them to select ASTRA stores with which to partner.

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Both are members of an organization that supports and promotes the specialty business, and ASTRA is known for being an exceptionally friendly and sharing group even though in some ways these businesses are competitors. Most are dedicated to MSRP or MAPP to protect brands and prices, which is more than we can say for rogue sellers on Amazon. These retailers say manufacturers will get bigger and more frequent orders from them if they let them order for their physical stores and Amazon storefronts. And when vendors permit Amazon sales, they are making a statement of support for specialty retailers which they appreciate. They noted that sometimes their stores have slow-moving merchandise that they can sell at full-price or more on Amazon rather than putting it on sale or clearance in the stores. Limited-edition, rare or retired toys are especially suited to sale online at a premium price. Specialty stores have an advantage on Amazon when competing for the Buy Box (the default Buy button consumers click on for purchase) because a major criteria Amazon uses is customer service ratings. Vendors I spoke with, however, still face spending an undue amount of time and effort tracking down the true identity of rogue sellers who sell far below MAPP and degrade their online pricing when Amazon’s algorithm matches them. It can take weeks or months to repair a price drop and in the meantime everyone suffers. Specialty retailers who are committed to MAPP are stuck with merchandise that won’t sell until the price is restored. During the holiday season, it’s especially damaging. Makers of specialty products versus mass are advantaged on Amazon because their products are more difficult to find online and in stores, and they’re selling to

fewer third-party sellers so are more likely to know the identity of the sellers and have a better chance to protect their prices and brands. Fat Brain Toys, a leading e-commerce site and catalog with a growing manufacturing arm, has decided enough is enough. This year, it will be much pickier about the vendors it showcases in its print catalog (it will print and mail 2 million this year, half of last year’s amount), and on its site to combat the rampant pricing erosion it witnessed and suffered from last year. During the 2016 holiday season, Fat Brain says its investments in advertising in its catalog and online served to promote specific items and educate the public about these toys, only to have people buy them from Amazon directly or other storefronts. Fat Brain is now asking vendors what they are doing to protect pricing and brands, and about their online sales policies. Whenever possible, they prefer exclusivity of sales, which can serve as the ultimate defense online. It’s clear that people in the toy industry feel passionately, sometimes with great anguish, about Amazon. There’s a lot of confusion about what’s happening on Amazon, which Amazon itself perpetuates with its constantly changing rules and policies. It behooves us all to educate ourselves about this ever-growing marketplace and take advantage of the ways specialty can thrive on it.

Orman is president of KidStuff Public Relations, which specializes in promoting toys, games and juvenile products and services, and TechStuff Public Relations, its two-year-old division which promotes tech toys for families. She can be reached at lisa@kidstuffpr.com.

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INDUSTRY FORUM JWB&A

It’s A New Game … It is, Isn’t It?

by John

Brady

’m a consumer goods business consultant. In a recent meeting, my client, a retailer, told me that the media is shouting to everyone that retail is dead; that Amazon and those with similar business models will inherit the earth—or at least the part of the earth that sells products directly to consumers. How does one company change that narrative?, the client asked. I assured my client that, while not fake news, those reports are ‘wishful thinking’ news. It’s very seductive to picture a world in which the art of developing and delivering product to consumers, and presenting an irresistibly compelling message, is in the hands of a new breed of humans. Technology enables these new hackers/wizards to create products out of zeros and ones, program them into a slick package, offer them through social media mind-melds and deliver them via downloads or drones within hours while you sit comfortably in your home. But then there’s the inconvenient Truth (with a capital T) about retail. According to the National Retail Federation, while brick and mortar can no longer claim to be the media darling, local store sales have risen 3.6 percent over the past year; 90 percent of all consumer sales take place in stores, not online; and retail stores were the largest private sector employer in the U.S. in 2016. The fact is that a sales plan without integrating both retail and internet retail ignores opportunity. This is the age in which our mass-market retailers compete with their suppliers by knocking off their best products with house brands they source themselves. Offshore manufacturers skip their domestic customers by establishing their own North American offices and go direct to retailers, and U.S. marketers skip the retailer middleman by establishing direct-to-consumer divisions.

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The unwritten rules of the past no longer apply. And neither do the loyalties of that past. As with many other consumer products, the game plan for juvenile products and toys has been adjusting with the changing consumer. Right now, millennials are the parents we seek and to whom we sell. They’ve grown up with mobile devices, apps, rapid delivery systems, direct communication with companies, and consumer supremacy. They also have a heightened social consciousness and, because of the economic troubles of the past 17 years, a greater percentage are unemployed or under-employed compared with their Gen-X or Baby Boomer parents. They are the target audience for juvenile products and the gate keepers we must win over with our toys. Product doesn’t change, not really. Yes, technology changes and many of the so-called basic products we offer today incorporate sound, motion, light, virtual and augmented reality, and other sophisticated technology, executed inexpensively. But parents will always need strollers, diapers, pacifiers, basic toys and games, and learning aids. The materials likely won’t change in the near term, the manufacturing methods and sources will probably stay the same for the foreseeable future, and distribution channels will remain relatively stable. But adjustments have been, and must continue, to be made. In Media: Conventional media still reaches consumers, but it is by no means the only means. Purveyors of so-called ‘new media’ claim that they are master marketers who can help those less initiated. Beware. A plumber is not an architect and a mechanic does not design cars. Social media, SEO, SEM and email marketing are only tools. They enable true marketers with more options, but it is both the medium and the message

that will win the day. In Channels of Distribution: While rumors over the demise of retail are exaggerated, it is also true that 44 percent of all U.S. households have Amazon Prime accounts. Any strategy that discounts this will most assuredly leave money on the table. Most retailers would like Amazon to disappear, but it’s a reality that must be considered, MAPP pricing and showrooming aside. In Product: One of my toy clients recently bemoaned that games and game systems, as well as games on mobile devices, are taking our customer base away. That’s exactly what people in the industry said when Atari introduced its 2600 game system in 1977. The fact is that we always compete with a lot of pastime products for children. It has been that way since the advent of television, and it will be that way until there is no more retail and Amazon rules planet earth. And pigs sprout wings. I’ve been in product development and marketing for decades, weathered the changes, thrived in uncertain times. I watch the trends and have an innate sense, honed over sometimes painful/ sometimes euphoric experiences, what works and what doesn’t. These may be the ‘times that try men’s souls’, but for me – and for all those who have lived through the changes of the past 30-plus years—it’s business as usual. We watch trends. We study the consumer. We solve problems. And we get product placed at retail. The same retail that will be with us for a long time into the future, despite what the media says.

John Brady is manager partner of JWB&A Business Consultants. Brady can be reached at john@jwbradyassociates.com.

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COMPANY PROFILE

: As Simple As One, One, Three

ven with fast moving trends expediting the life cycle of today’s toys, toy makers understand that in this industry you play the long game. And mergers and acquisitions are a necessary part of that game when it comes to competing. Bigger companies buy smaller companies to create more competitive, cost-efficient companies. Smaller companies will often agree to be purchased if they recognize the distribution and/or marketing potential of having larger partners, or they simply cannot survive without them. But while dealing oftentimes leave one partner on the short end, the right partnership can be mutually beneficial. Earlier this year, at Toy Fair 2017, toy makers The Bridge Direct and Tech 4 Kids became the latest companies to join forces. Four years ago, Jay Foreman, president and CEO of The Bridge Direct, and Brad Pedersen, CEO of Tech 4 Kids, were introduced by their mutual friend Rob Yusim, president of Product Counsel, who thought something might come from the meeting. Going forward, the two kept in touch, kept tabs on each other’s business growth, toured each other’s lines, and met annually for a meal in Hong Kong. Last year, with more industry stakeholders looking to do more business with fewer and stronger partners, the timing for a merger just made sense. “The companies complement each other well, as our product portfolios focus on different categories of merchandise and have complementary customer bases that provide opportunities for each company to take advantage

28 tfe October 2017

by Jennifer

Lynch

of each other’s strengths as well as fill gaps, in other areas,” says Foreman. “The goals of the company are to build scale in order to be a more valuable and meaningful resource to our key retail, licensing, and vendor partners. The increased scale will help us secure our future as a strong, viable player, and within five years becoming a top 10 company in the industry.” A big part of moving forward together as one company though comes down to creating a new, yet familiar identity for the consumer: Basic Fun. (The Bridge acquired the original Basic Fun company from its then-owners in 2013, which purchased the company in 2009.) “Since our purchase of Basic Fun in 2013, we have more than doubled the division’s sales by enhancing its core categories of retro and hand-held electronic games,” says Foreman. “The acquisition of Basic Fun and its sister company, Good Stuff, is a relevant example of the foundation of our go-forward acquisition strategy of 1 + 1 = 3.” With a sales-driven focus, the company has already implemented this growth strategy with the acquisition of Uncle Milton in May. In addition to providing Basic Fun with product in a new category (STEM) and a legacy toy brand, the acquisition gave it an essential West Coast base. Its Los Angeles base of operations positions the company closer to key licensing partners and a fertile creative talent pool, says Foreman. Basic Fun will also keep Uncle Milton branding, while retiring The Bridge Direct and Tech 4 Kids. It maintains headquarters in Boca Raton, Florida, with additional offices in Toronto and

Hong Kong. Launching under its new name at Fall Toy Preview, Basic Fun will build awareness through social and PR efforts and the expanded distribution of its product lines. “We currently play in eleven distinct categories,” says Foreman. “We’ll work to sharpen our focus over the coming years to streamline our offerings so we become a more important partner to the buyers of each of our product categories.” At launch, the company will focus on the collectibles space with two new lines, CakePop Cuties and Poopeez, with possible announcements to follow for 2018 in fashion dolls. “Basic Fun has a rich heritage of bringing innovation to the collectibles space— most recently with the global success of our Mash’ems/Fash’ems liquid-filled squishy collectibles,” says Foreman. “We’ll continue to leverage innovation as a differentiator with these two new collectibles as well” The new lines will be supported with an extensive integrated marketing campaign and disruptive merchandising solutions. “Our entire organization is designed around providing innovative, high quality products we believe our retail and distribution partners want to buy at attractive profit margin—and, as importantly, products that their customers want and will come back for time and time again,” says Foreman.

For more information about what new products Basic Fun is showcasing at Dallas Toy Preview, turn to page 42.

FEATURED CONTENT

Social Media: Spinning the Next Trend Fidget Toys, Slime, Squishables, & More by Jennifer

Lynch

From fidget spinners to homemade slime to slow-rising squish toys to toys that innovate classic collectibles, these are just some of the trends dominating 2017. How long they’ll last is largely driven by their play value and whether it can grab and hold the attention of today’s highly social media-driven consumers. Below is just a sampling of some of toy makers’ trending offerings.

Fidget Cube

Squish Dee-Lish

Series two of Jakks Pacific’s slow-rise squishies will hit shelves in November and will include new designs such as butterflies, gems, flowers, and more. Squish Dee-Lish characters are created from slow-rise foam, are scented, and collectible. A line of Shopkins Squish Dee-Lish food designs is also available with more than 40 different styles.

Fingerlings

WowWee’s Fingerlings are interactive pet monkeys that hang on your fingers, blink their eyes, turn their heads, blow kisses, swing by their tails, and talk in monkey babble. They come in a variety of colors including white, black, pink, purple, blue and turquoise.

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The original Zuru Fidget Cube designed by Antsy Labs is a fidget toy specially designed for restless hands. It features six unique sides to roll, glide, flip, click, and help kids of all ages refocus.

SpinBladez & Spinzipz

SpinBladez is a high-quality spinner composed of three-fin, multi-color LED lights that last up to three minutes of spin time. Zing also produces Spinzipz, another lightup fidget spinner that’s also stackable. Hold Spinzipz and SpinBladez between your index finger and thumb and flick the light to start the spin.

Nickelodeon Slime

Make your own slime with Cra-Z-Art’s Nickelodeon slime kits, including the Slime Extravaganza Lab! Experiment kit with glitter, confetti, foam and googly eyes. Make neon, scented, or glow-in-the-dark slime. Mix and match, or keep it simple.

Kawaii Squeezies

New Dimensions’ Kawaii Squeezies Series 3 collection features zoo and pet shop animals in squishy, soft collectible foam characters. Each blind box is filled with a mystery character. There are 12 characters available in the latest collection.

Smooshy Mushy Pets

Smooshy Mushy Pets from Redwood Ventures is a new squishy collectible. Each Smooshy Mushy series includes one of eight randomly assorted pets waiting to be revealed. Unwrap the container to find out which scented Smooshy Mushy squishy pops out from inside. Sets also come with a “What’s your smooshy name?” game, a nametag, mini container, stickers, and a collectible poster. There are 24 food-themed Smooshy Mushy Pets including rare and ultra-rare Pets. Pictured is Bitsy Bunny.

Soft’n Slo Squishies

Orb Factory’s Soft’n Slo Squishies are soft, and squishy collectibles that transforms as they slowly rises. The Soft’n Slo Squishies Sweet Shop series one collection features squishy versions of baked goods, including slices of cake, cinnamon buns, ice cream cones, and smores. The line also includes rare characters and colors.

Crazy Aaron’s Thinking Putty

With Crazy Aaron’s Mixed by Me kits, kids can create their own custom-colored Thinking Putty. Each kit includes everything needed to make cool Thinking Putty colors that are all your own. The Glow kit comes with three special effect Thinking Putty packs, including the magical glow putty. The Holographic kit has three sparkle effect putties including the signature holographic formula. Mix up your colors, add effects, and use the included colored pencils to decorate your tins to match.

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Animated Storytelling Plush Toys from Cuddle Barn! Based on the Award-Winning #1 NY Times Bestselling Picture Book Series

Sold Over 10 Million Copies Woldwide!

Dallas Fall Toy Preview October 3-5, 2017 Dallas Market Center Level 12, Booth 425

Hong Kong Showroom

13 F, Part A, Peninsula Centre 67 Mody Road, TST East Kowloon, Hong Kong

www.cuddle-barn.com (888) 883-1885 cbsales@cuddle-barn.com ÂŠ 2017 Anna Dewdney & TM Penguin Random House LLC

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FALL TOY preview coverage 2018 This fall kicks off another year of the Toy Association’s annual marketplace, Fall Toy Preview, bringing together toy manufacturers, buyers, marketing teams, and other members of the trade to get a first look at 2018 product. The following roundup represents just a sampling of the companies that are exhibiting at the Dallas Market Center, October 3–5. For more on the latest news coming out of Fall Toy Preview, visit www.anbmedia.com.

Compiled by Jennifer lynCh

AMAV With the Amav Ice Cream Truck, kids can mix their favorite ice cream ingredients and watch this truck roll along while playing ice cream music. When it is done, you will get your ice cream at the finish line. The truck is battery operated, and no food is included.

Alex Brands

American Plastic Toys

Adding to the Sweetlings assortment is Party-Fetti Friends, which include four cake slice characters to layer, frost, and decorate. The Frost-AFriend kit introduces a new character, Sundae Sparkling. There are also new mini additions: Yum Yum Chefling, Hootling, and Woofling. All kits include whipped clay and fun accessories. Color, bake, and shrink the share-and-wear Shrinky Dinks Love Notes Jewelry. Kids can make mini love notes that slip into a metal envelope charm to wear or share with friends. With the Color Me Clean Squeezy Whale, use crayons and stencils to decorate a whale in the tub. Use the towel to clean it off and start again. The kit includes a suction cup container to store everything. Tendresse Collection by Kaloo is a new range of dolls. Every doll features an outfit and special custom embroidered details. Choose from six styles in two sizes. Each doll comes wrapped in an open gift box with ribbon handle. The Baby Forest Activity Table by Janod is an all-wood activity table with four baby animal activities. Build a puppy, duckling, and a bear cub by solving the stacker puzzles. Spin the baby hedgehog to make all the gears on the table spin. Fly the bird and the beads through a maze while a snail races on the track below. Sort shapes and then grab them from a canvas bag to start over. It’s for ages 1 and up. Buzz Bee Toys’ Air Warriors Thermal Hunter and Thermal Zenith deliver the first functioning IR Scope feature on a blaster. When the IR scope detects a heat source (up to 60 feet away), the cross hairs change from green to red. It comes with long distance darts and blasts up to 100 feet.

American Plastic Toys’ My Very Own Nursery is a complete baby doll nursery station. From bedtime to feeding time, the nursery comes with everything kids need, including a crib, storage shelf, cupboard, feeding chair, and sink. There is also a colorful mobile displaying character decals to soothe baby to sleep as well as an included fork, spoon, plate and sippy cup for feeding time. It’s for ages 2 and up. The Gigantic Recycling Truck, for ages 2 and up, is a heavy-duty truck with big rugged wheels to haul off recyclables. More than two feet long, the truck features a large tilting bed and sorting bins with the recycling decals. The Wheely Ride-On, for ages 18 months and up, is a colorful foot-to-floor ride-on. The Wheely Ride-On comes fully assembled and is available in assorted colors.

FALL TOY preview coverage 2018 Basic Fun Poopeez is a new poop-themed line of collectibles, based on the mini webisode series that launches this fall. Poopeez characters live in the land of Kerplopolis. Series one includes 36 characters, including Pooji, T.P. Lil’ Squirt, Skid Mark, Dumpling, and the Toot Fairy. The Toilet Launcher playset comes with two exclusive characters. A Porta Potty Multipack comes with six characters, including two exclusive characters. Cake Pop Cuties are squishy collectibles hidden inside decorated cake pop-style packaging. They are available as mystery single-packs and multi-packs. Multi-packs include one cake pop and three exclusive Cake Pop Cuties, one of which is a surprise. Made for ages 3 and up, they launch spring 2018. New for spring in the Arcade Classics line, which features miniature versions of retro-styled classic arcade games, is the Joust Mini Arcade Game. It features authentic original graphics and plays just like the original. The My Little Pony Retro line is a special 35th anniversary edition featuring six original ponies: Butterscotch, Blue Belle, Minty, Snuzzle, Cotton Candy, and Blossom. Each comes in an anniversary collector’s package with comb, ribbon, and mini poster. For ages 3 and up, the line launches for spring 2018. With Uncle Milton’s Ever Wonder? Pinball Circuit Lab, kids can construct real electronic circuits inside a pinball arcade lab. Complete 20-plus experiments using more than 50 component pieces. Kids can test their Pokémon knowledge with Pokémon Trainer Guess: Kanto Edition. Think of a Pokémon and answer the questions. Pokemon Trainer Guess: Kanto Edition will figure it out. Use the included Trainer Field Guide to guess all 151 Kanto Region Pokémon and add them to your collection. It’s available now. Basic Fun will also continue to expand on its Mash’Ems squishy, super stretchy collectibles line, as well as the Fash’Ems collectibles. Hatch’ems are collectibles you can hatch. Watch it burst and hatch to reveal an inflated surprise baby dinosaur or baby bird character.

Blue Orange Games Happy Bunny is a cooperative one-to-four player game. Help the happy bunny pick the best carrots from the garden to take home and eat. Work as a team. The farmer is about to harvest the carrots to sell at the market, and any carrots left behind are his to keep. Gather the bunny’s crop, and compare it with the farmer’s at the end of the harvest to see whose is better. It’s for ages 4 and up. Where’s Mr. Wolf, a memory game, is another one-to-four player cooperative game. As a group, help all the animals get on the farm and back to the barns before Mr. Wolf arrives. Follow the farmer’s instructions and find a place for all the animals before Mr. Wolf comes around. It’s for ages 4 and up. Maki Stack, for ages 7 and up, is a quick-thinking sushi-stacking game. Made for two-to-six players, grab your sushi mat, sushi, soy sauce, and dishes, and get ready to fill customer’s orders. But the catch is you’re blindfolded. Stack quickly by feel, with a little guidance from your sous-chef, to win. In Pool Party, a two-to-four player game, take your best dive into the topsy-turvy pool to cool off. Join the cannon ball contest and form a team with your fellow party-goers. But watch out; too many swimmers and this wacky pool can easily spill over, tossing you and everyone else out. Make big splashes and try to get your teammates in the water without the unsteady pool spilling over.

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FALL TOY preview coverage 2018 Brackitz Building with Brackitz goes to a new level with the Pulleys Set. With the addition of pulleys, string, a crank, and a bucket, kids 4 and up can now design and create zip-lines, cranes, elevators, drawbridges, and more. The set comes with 88 pieces. With more than 20 Play Parks and Obstacles, the Brackitz Bugz Play Park lets your imagination go wild. Watch out for the tumbling towers, falling dominoes, barrel rolls, the crusher, the tri-pod and more. This set comes with 47 pieces.

Bonker Toys Slither.io is a free Google Play game and app with more than 150 million downloads and more than 12 billion game plays to date in 2017. With Bonkers Toys’ Build-a-Slither Blind Bags, fans can construct and create their own colorful slither. Each blind pack contains components to make one complete slither. There are 15 unique blind bags. The slither.io Build-a-Slither multi-pack assortment contains 32 colorful construction pieces that create up to four separate slithers. String your pieces together to make a slither extra long, just like on the leader board in the game. With the slither.io Build-a-Slither Bag, mix, match and snap pieces together to create a super-sized slither. The Build-a-Slither Bag contains 120 pieces including special bonus components so kids and collectors can create slithers in multiple sizes and colors. All three offerings will be available spring 2018 for ages 8 and up.

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BRIO BRIO’s GraviTrax: Starter Set lets kids create track systems with 18 different construction pieces. The laws of physics affect the track the ball takes. Use the included example construction plans and tasks to begin and construct your own track designs. It’s for ages 8 and up. With the Builder Deluxe Set, build an animal or a robot. It features 270 pieces to choose from, with wooden and plastic pieces, and four different tools to encourage free play. It’s for ages 3 and up.

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FALL TOY preview coverage 2018 Cuddle Barn

Circuit Scribe Circuit Scribe turns ink and paper into working circuitry, now with three new kits. With the DIY Drone, create a four-propeller drone using cardboard as the body. This kit can be reconfigured to change the drone’s size or turn it into a flying paper airplane. It’s for ages 13 and up. The DIY Calculator’s patent-pending thin PCB clip-on design allows students to remake and remix this project over and over again. Kids can draw a working calculator in a science notebook, a day planner, or bullet journal. This kit is enabled by capacitive touch sensors. It’s for ages 8 and up. At the core of every Circuit Scribe project is the specially designed Circuit Scribe Pen, filled with nontoxic silver ink, which makes creating circuits as easy as doodling. Circuit Scribe can write on anything that a typical rollerball pen can. With the company’s new platform, Sketch, makers of all ages can upload their work and inspire others. At sketch.circuitscribe. com there is an AP Physics Intro to Circuits lesson plan using a Digital Multimeter and real LEDS.

New for Cuddle Barn, launching spring 2018, comes Woodchuck Chuck, Llama Llama, and Peaceful Jungle. With synchronized mouth and body movement, Woodchuck Chuck teaches kids how to sing tongue twisters faster and faster. Kids can learn three classic tongue twisters: “How Much Wood Could a Woodchuck Chuck,” “She Sells Seashells By the Seashore,” and “Peter Piper Picked a Peck of Pickled Peppers.” Chuck also sings the song “The Green Grass Grows All Around.” It’s for ages 2 and up. Based on the children’s book series Llama Llama by Anna Dewdney, Cuddle Barn will offer a collection of animated and storytelling llamas in three different sizes that recite the story of Llama Llama Red Pajama. They are for ages 18 months and up. Cuddle Barn will also introduce the Peaceful Jungle collection. Sold separately, the plush animals in this collection have soft color-changing lights and a gentle jungle melody. They come with adjustable volume controls, and help soothe babies to fall asleep. Choose from three jungle animals: an elephant, lion, or monkey. The collection is for ages birth and up.

Cra-Z-Art SoundMoovz lets kids create music by moving. SoundMoovz is a new motion-activated, wearable electronic device that plays music and special effect sounds as you move. Experience the excitement by moving, dancing, and creating unique musical beats. Put on the wristbands, power on, and connect to the free SoundMoovz app. Choose from more than 400 sound bytes and start moving. Each SoundMoovz package comes with two bandz (batteries included) that are available in several colors, such as blue, pink, and black. Use SoundMoovz through your phone, or connect to a speaker to amplify the sound. Different modes include musical, instrumental, robot, karate, and more. Up to seven bands can be synced to one device. The connected app is available for free download from iOS, Google Play, and Kindle. It’s for ages 8 and up.

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pigs,cows, and horses... Oh my! WE WILL BE AT DALLAS FALL TOY PREVIEW | WE HOPE TO SEE YOU THERE! | BOOTH #13-3308

where imagination is limitless! Pacific Play Tents, Inc. | 2801 E. 12th Street, Los Angeles CA 90023 C h e c k u s o u t o n l i n e : p a c i fi c p l a y t e n t s . c o m | To l l F r e e 8 7 7. 7 2 2 . 0 0 8 3 | M a i n L i n e 3 2 3 . 2 6 9 . 0 4 3 1 W e h a v e a N E W b l o g ! b l o g . p a c i fi c p l a y t e n t s . c o m

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FALL TOY preview coverage 2018 Diggin Active Master the force field with Diggin’s new Spinos magnetospheres. Spin the Spinos to create a magnetic force field around the ball. Use the “power” ring to remotely control the magnetosphere without batteries or electricity. Spinos Solo is the starter set where kids learn to control the spinning sphere with the power ring. They can learn and make up tricks. It comes with one Spinos and one power ring. With Spinos Trax Challenge, guide the Spinos over the trax using the power ring. This set comes with one Spinos, one power ring, and a five-piece Trax system including a tightrope and ramps. Spinos Battle Game is a force field battling game. Each player gets their Spinos spinning on their side of the arena. The battle is on as players maneuver their Spinos and try to knock their opponent out of the arena. The set includes two Spinos, two power rings, and a battle arena. If players have collected parts of the other Spinos Trax series, they can create maze challenges that lead up to the final battle. Spinos Mega Trax Challenge is the ultimate magnetospheres game. Kids can set up the course and see how far they can get or race their friends. Guide the Spinos over the trax using the power ring. It comes with one Spinos, one power ring, and a 20-piece Trax system, including a tunnel, tightrope, see-saw, ramps, swerve trax, and launch pad. All of the sets work together to build bigger, more challenging trax systems. Spinos are for ages 6 and up.

DGL Toys Superheroes come to life as DGL Toys introduces Marvel Inflate-A-Heroes, a line of inflatable soft toys custom designed to depict favorite characters and superheroes. Superheroes include Iron Man, Spider-Man, Rocket, and Groot The DGL Marvel Inflate-A-Heroes come in assorted sizes ranging from two feet to six feet in height. They are customized to be lightweight, machine washable, hypoallergenic, soft, and durable. The Marvel Inflate-A-Heroes also deflate for easy storage and are ready to inflate time and time again.

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DuneCraft DuneCraft will present 12 new slimes. Its Metallic Mush is a golden-silvery goop, with a metallic sheen that you can stretch. Make your own magnets with the Magical Magnetic Putty. Other slimes include a pastel Unicorn Slime, Shiny Sparkling Slime, the gross-looking yet sweet-smelling Smelly Slime (grape and orange), and Terrible Turd. Grow a glass Good Vibes Aromatherapy Crystal Garden. This terrarium, complete with a real quartz crystal, allows ages 14 and up to grow lavender, eucalyptus, and alyssum. These aromatic plants promote positivity, wellness, and healing with fragrant properties. Grow a Mystery Space Plant that has traveled to outer space. Kids receive a packet of mystery seeds that have been sent up to space. Look for clues to figure out which plant you’re growing. There are also three new Micro Terrariums.

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FALL TOY preview coverage 2018 Douglas Dreamy Dress Ups, designed by NOA-POA in Europe and distributed by Douglas Company, adds Dreamyfins Mermaid Tails to its lineup. Each Dreamyfin is designed with vibrant colors, shimmering textures, and added details. Available in pink, aqua and sea blue, the tails can be worn using an adjustable Velcro closure at the waist. One size fits most ages 3–6. Also part of the Dreamy Dress Ups collection is Dreamycorns, a wearable unicorn headpiece. There are four styles to choose from including pink with a pink mane, silver with a purple mane, turquoise with a multi-colored mane, and pink with a rainbow mane. Dreamycorns are worn using an elastic chin strap to keep it in place. Douglas’ new Believe Sak Pak are 10-by-12-inch backpack style bags available in two colors: soft pink and aqua blue. They’re for ages 3 and up. The new Crossbody Bag collection for older girls include four bags: Midnite Fur Crossbody, Moonbeam Fur Crossbody, Sunrise Fur Crossbody and Twilight Fur Crossbody. Each has an over-the-shoulder faux leather strap mixed with chain. AnimalCorns are ordinary plush animals adorned with unicorn horns. There’s the 8.5-inch Llamacorn with textured fluffy pink and white fur and a candy-colored tail. Its unicorn horn is metallic silver. Pandacorn is a 7.5-inch tall panda with a metallic silver horn surrounded with a tuft of blue, purple, red, and green hair. There is also a Pugicorn and Caticorn.

Educational Insights Bright Basics is Educational Insights’ first full line of games for ages 2–4, debuting in January 2018. Toddlers can learn fine and gross motor skills and early math and problem-solving skills. Products in the line will include Bright Basic Shapes-Sorting Popper Animals (Five Little Monkeys Jumping on the Bed), Bright Basics Sorting Tree (Here We Go Round the Mulberry Bush), Bright Basics Tractor Pull (The Farmer in the Dell), Bright Basics Peg Garden (Mary, Mary Quite Contrary), Bright Basics Nest & Stack Cubes (Twinkle, Twinkle, Little Star), Bright Basics Nesting Scenes (Row, Row, Row Your Boat), Bright Basics Busy Barn (Old MacDonald Had a Farm), Bright Basics Stringing Set Hey Diddle Diddle (Cow Over Moon), Bright Basics Slide & Splash (Itsy Bitsy/Eensy Weensy Spider), Bright Basics Bath Blocks (She Sells Seashells by the Seashore), Bright Basics ABC Tubbies (Alphabet Song), and Bright Basics 123 Tubbies (One Two Buckle My Shoe).

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eeBoo eeBoo’s six new Good Little Citizens are made of soft velour and dressed in stylish clothing. The Citizens come individually packaged with their own play scene and features a unique motto, detailed clothing accessories, and friendly embroidered face. eeBoo’s Good Little Citizens are five-inches tall. The box has a baker’s string handle.

eKids Cars Rev N Roll Steering Wheel is an interactive electronic steering wheel that lets kids join Lightning McQueen on interactive racing challenges. Feel the steering wheel react to movements throughout the ride, and watch as the light-up display mimics a real dashboard. Plus, it connects to audio devices to record and playback songs. The Descendants 2 Selfie Star Video Recording Mic is an app-enhanced microphone designed especially for Descendants 2 fans to record and share video selfies. Mix tracks from a smartphone, or sing along to the built-in song, “Chillin’ Like a Villain”, from the film. Download the custom app to add frames, stickers, and animations to selfies. The JoJo Siwa CD + Karaoke Machine connects to the TV, and plays any CD+G disc to sing along with lyrics as they scroll on the screen. Pair the player with a Bluetooth device to stream audio from iTunes, YouTube, and more. The voice control feature lets kids access their music library using Siri, Google Now, and Melody! The Shopkins Sing Along Boombox is a portable boombox for Shopkins fans. Use the real working microphone to sing along to built-in music, or connect a MP3 player, smartphone, or other audio device to perform your playlists.

Endless Games Endless Games is combining two of its most successful categories—adult and party games—with Family Feud, in the new Family Feud After Hours edition for ages 17 and up. Putting a “rapid-fire” spin on trivia comes the Under Pressure game. Under Pressure is all about staying cool in the hot seat as players try to answer as many questions as they can before time runs out. It’s for ages 12 and up. The Original SLAPPYS: The Dare You Wear are slap bracelets that may seem like a throwback to 1980’s fashion, but each band has a dare you must complete before passing it along to the next “victim.” The Original SLAPPYS come in three series, each featuring eight dares. SLAPPYS are for ages 9 and up.

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FALL TOY preview coverage 2018 Folkmanis

eOne For Peppa Pig, master toy partner Jazwares will feature the 22inch Peppa Pig Lights ‘n’ Sounds Family Home, which features seven rooms over four floors, and includes 15 all-new accessories. Enter the house at the doormat and the living room light switches on. Jump in the muddy puddle in the front yard to hear the “Muddy Puddles” song. Press the doormat for more sounds and phrases from the show or look out for visitors from the telescope in the attic. The set comes with three figures: Peppa, George, and Zoe Zebra. Kids can also pretend to cook with the 37-inch tall Peppa Pig’s Giggle ‘n’ Bake Kitchen. This play kitchen set-up includes all the sights and sounds of Peppa’s kitchen, including a tea kettle that whistles, a frying pan that sizzles, and a faucet that makes water sounds. There’s a light in the oven to keep an eye on the cupcakes. Open the oven door and use your oven mitt to take them out and frost them. The kitchen comes with 18 play accessories. With the new PJ Masks Rival Racers Track Playset from master toy partner Just Play, kids can play out the adventures seen in the show as they zoom through the raceway to save the museum from Night Ninja. Launch the vehicles using one of two built-in mega launchers, then zoom through the loop and around the curves. Watch out for Luna Girl when she pops up on the track, then cross under the city bridge and race past Romeo to the finish line. The playset includes a Catboy figure, Cat-Car vehicle, and Night Ninja Bus. It’s for ages 3 and up. Now available from Rollplay is a 6V PJ Masks Cat Car and the PJ Masks Team of Heroes Game from Ravensburger. In the game, Romeo has created an army of robots that are advancing closer to PJ Masks Headquarters. In the cooperative game, players use beginner strategy skills and “super powers” to win as a team. It launched exclusively at Toys “R” Us. Also from Jazwares, is the Deluxe 12-inch Ben & Holly’s Little Kingdom Little Castle playset, featuring exclusive Holly, Daisy, and Poppy figures, plus 10 accessories. Explore the castle’s rooms across two stories. All figures and accessories fit inside the castle for easy clean-up, and the castle features a handle for easy transport. It’s for ages 3 and up.

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Folkmanis’ Disney Goofy Puppet is a vintage style, three-foot tall puppet. His signature hat and vest and details such as his pie-eyes, floppy ears and two buck teeth bring out Goofy’s personality when you animate his mouth and hands. Inspired by internet memes and viral videos comes the Folkmanis Screaming Goat puppet. Animate the mouth while squeezing the body to initiate sound effects.

Green Toys The Green Toys Ambulance & Doctor Kit comes with everything needed to provide pretend doctor play with an eco-friendly twist. Made in the USA from 100-percent recycled plastic, this eight-piece set encourages motor skill development, imaginative play, and pro-social behavior. It also can help ease anxiety about doctor visits by making the components of a check-up familiar and fun, says Green Toys. The set includes a stethoscope, reflex hammer, syringe, forceps, thermometer, otoscope, and scissors. They can be stored in the back of the toy ambulance, which features a flip-up handle for easy transport. No BPAs, phthalates, or PVCs were used to make this toy. It is packaged with recycled and recyclable materials and printed with soy inks. It will ship for spring 2018. It’s for ages 2 and up.

Goliath Games Sprazy is Goliath Games’ newest addition to its growing arts and crafts portfolio. Sprazy is a cord-free, germ-free, ink-free spray art kit. Load the Sprazy marker into the device to bring ideas to life. Sprazy is for ages 8 and up, available fall 2018. Build or Boom is the newest addition to Goliath’s skill-andaction line. Players race to stack their blocks exactly as they appear on the construction card. When you finish, hit the dynamite blast pad to send your opponent’s tower to the ground. Build or Boom tests speed, shape recognition, and the ability to stay calm under pressure. This two-player game, for ages 8 and up, will be available spring 2018. Domino Rally Junior lets kids create their own domino world with stunts and dinosaur figures. Domino Rally Junior consists of chunkier dominoes with a larger base for little hands. There will be a variety of sets for every price point, launching fall 2018. It’s for one or more players, ages 3 and up.

HABA Rhino Hero Super Battle is a wobbly card-stacking game in which players are heroes battling against each other to be at the top of the 3-D tower. Two walls of different heights, hanging spider monkeys, and dice-driven battles occur throughout the building of the tower. It takes a steady hand to move the wooden heroes from floor to floor. In Unicorn Glitterluck, the baby unicorn Rosalie is coming to Cloudland for a birthday party. The other unicorns are planning a cloud party for Rosalie, and it’s up to players to work together to find and earn 10 cloud crystals and place all of the friends on the clouds before Rosalie arrives. The Lilli Lou Doll features soft pink chenille hair for play with a removable tufted skirt and additional clothing. This is a machine-washable 12-inch doll. A sports fanatic, the 12-inch Nick doll’s blond spiked chenille hair, sporty checked shirt, belted jeans, and cross-tie shoes make him ready to attend any sports game. He is also machine washable.

Horizon Group With the YOU’niverse Crystal Growing Jewelry, for ages 6 and up, create and wear crystallized jewelry. Learn the science behind growing crystals, and create jewelry. It is available exclusively at Walmart. Create sandscapes and watch as colors blend in this Discovery 3D Motion Sandscape set. Use different colors of sand to create layers in your sandscape structure and fill it with water. The motion of the sand as you turn the structure offers a relaxing and a constant source of entertainment. It’s for ages 8 and up, available at Michaels.

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FALL TOY preview coverage 2018 HEXBUG With Hexbug Robotic Sports, play a favorite sport wielding a robotic counterpart. Available in both soccer and football, players can score goals controlling R/C robots as kids train to be the ultimate tech-athlete. The Hexbug RC Ring Rover is a new robot that travels on dual rotating rings and can change directions at a moment’s notice. Pick a robotic character and adventure into a medieval world with Hexbug Kids Behind the Kingdom. In this digital land of make believe, everything is made of found objects and patchwork. Disguise characters to blend in with costumes and unlock AR features using the Kids Behind the Kingdom app. Hexbug’s Cuddlebots toddler toy line expands with three new squishy characters: Cady Cricket, Libby Ladybug, and Simon Snail. These durable robots are child-safe, floral-scented, and promote early crawling. New to the Hexbug BattleBots arena comes RC Hexbug Bronco and HyperShock. Both robots feature unique battle functions such as bucking battering ram or a rolling drum spinner. Based off the UK TV series comes Hexbug Robot Wars. Drive real-life R/C versions of the bots from the series, and customize the wheels.

Identity Games Identity Games’ 2017 young adult party game Who’s the Dude? will be followed by a new party game concept, called Slap Stick. In the Find It Games line is a new edition in cooperation with Animal Jam, a growing online social gaming platform for kids. In this edition, animal avatars come to life in the online game. Within the Escape Room game series, Identity Games has developed a virtual reality edition that comes with two adventures: Submarine and Behind Enemy Lines. Dodgeball will also launch at Fall Toy Preview, which is a new skill-and-action game for ages 6 and up. Th company will also showcase new editions of its Hide and Seek games featuring Elmo and Miffy, as well as a new edition of Poopyhead the game.

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Kellytoy Kellytoy’s collectible Squishmallows launched in September, in eight styles and four sizes. They include pink and blue penguins, purple and grey owls, a cat, fox, frog, and hedgehog. Four special editions will launch later this year. The line will expand in 2018 with seasonal styles including Valentine’s Day and Easter. Each Squishmallow character’s background story is detailed on its lenticular printed hangtag. The four sizes include clip-ons (3.5 inches), small (eight inches), medium (13 inches) and large (16 inches). The line is made of super soft spandex “EF” and polyester stuffing (similar to memory foam). They are for ages birth and up.

K’NEX Thrill Rides Mobile Virtual Reality Roller Coaster building sets, when paired with the K’NEX app allows kids to virtually construct the set they’ve just built in real life and, with the use of a VR viewer (included with most VR-enabled sets), ride it. As in the real world, sets can be combined and customized in countless ways. The virtual reality app, which can be used with or without a VR viewer, will feature an interactive gallery allowing builders to share their coasters with other fans who can then “ride” them. Sets will be available fall 2018. K’NEX Imagine expands its 2018 offerings with a new line of transitional building sets for ages 5 and up. The first six items will feature an outer space theme and include a Crater Trekker, Martian Explorer, Rocket Launch Center, and more. With the color-coded K’NEX building system, non-readers can follow the instructions by matching the color and shape. The line also introduces a new K’NEX piece that will allow children to build flat and quickly create a 3-D model. Sets will be available fall 2018. The K’NEX Education line adds three new Kid K’NEX items that teach preschool and kindergarten-age children shapes and colors, counting and early math, and storytelling and early literacy. Each set includes chunky, colorful Kid K’NEX pieces and four double-sided activity cards. Designed for home or classroom use, these Kid K’NEX Education sets launch this December. The Make It Move Building Set from Kid K’NEX features 160 colorful, chunky pieces that help ages 3 and up develop dexterity and are easy for little hands to snap and plug together. This set also features two sets of instructions: one for flat builds that teach the basics of building and one for 3-D models that move. The set will launch in fall 2018 exclusively on Amazon. New for spring 2018, K-Flight allows builders of all ages to build and launch their own customizable K’NEX plane. Each plane is made from a durable foam for hours of use and reuse. Add K’NEX pieces to the plane for added stability, attach to the launching grip, and let it rip. The introductory line includes Ripshot Fighter, Ripshot Racer, LD-1 Glider, and LD-2 Jet. Each set includes a launching grip and more than 100 K’NEX parts and pieces. As with other K’NEX sets, planes can be combined into alternate builds. The line is for ages 7 and up.

Magformers Magformers Log Cabin is a 48-piece set that kids can use to create cabins, treehouses, and more out of Magformers magnetic pieces. Decorate a log cabin by clipping in balconies and walls. Add windows and ladders, lay turf, build fences, and plant trees. It’s for ages 3 and up. From the makers of Magformers comes the Clicformers 150-Piece Set. Clicformers uses four different connection methods to click, stack, fold, and roll. Build vehicles, airplanes, and animals with the basic sets. It’s for ages 4 and up. Dolce Toys Pull-Along Elephant is a pull-along toddler toy that teaches basic walking skills. The elephant toy has a squeaker in its tummy. The elephant toy has crinkle ears, a signature Dolce teether, and squeaky flower in its pocket. The elephant can be removed from the wheels to receive a cuddle. The Tile Blox 104-Piece Set comes with 104 tile blox pieces and a magnetic play board. Design houses, rocket ships, animals, and more. The set comes with 24 equilateral triangles, 44 squares, four trapezoids, eight rectangles, 12 right-angle triangles, and 12 isosceles triangles. It’s for ages 3 and up.

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FALL TOY preview coverage 2018 Kahootz Fashion Press is a pressand-punch paper fashion maker. With the Fashion Press roller tool, press and punch out combinations from almost any kind of paper, without tracing or cutting. Get started with the included paper sheets, then add to your collection. Use magazine pages, wrapping paper, construction paper, or your own drawings to create one-of-a-kind designs. Place the paper into any of the eight Fashion Press punch plates and roll through the roller tool to punch out tops, bottoms, boots, and more. Layer, embellish, and glue to the included model sheets to display in a portfolio. It will be available at mass retailers in 2018. With the Colorforms Picture Panels playsets, build colorful scenes and puzzles, mix and match the Colorforms pieces, then re-stick the shapes. Explore classic shapes, 3-D play, puzzle play, scene play, and picture play in each set. There are double-sided picture panels with play scenes on one side and puzzles on the back. Each picture panel also features magnetic edges that connect together to expand Colorforms world. They also stick to refrigerators for display. Each set comes with more than 150 Colorforms pieces, two double-sided picture panels featuring scenes and puzzles, an idea panel, and a playand-store box. Plasticine is a reusable, non-drying modeling compound for artists of all ages. Plasticine never dries out or shrinks, doesn’t stick to hands, and always stays soft and pliable, according to Kahootz. These properties make Plasticine a modeling material for creative expression and for stop-motion claymation. Plasticine will be available in six-, nine-, and 24-color play packs at mass in 2018. Popoids is a bend-and-pop building toy. Make endless contraptions and creatures with this building set. Pop together the colorful tubes and connectors—then bend, twist, stretch, and squish to change a creation. Popoids is the latest addition to the Romper Room collection of toys to stimulate play for developing young minds. It will be available as 60and 30-piece building sets.

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Merge VR Merge VR/AR Goggles are virtual reality headsets that have been tested and approved for kids ages 10 and up. The product passed more than 20 safety tests, and are compatible with iOS and Android smartphones. Merge VR’s latest product is a holographic toy that allows users to physically hold and interact with 3-D objects using augmented reality (AR) technology. The Merge Cube is compatible with iOS and Android devices, and already has dozens of games and experiences built for it.

PlaSmart The Smartivity Mechanical Xylofun Music Machine introduces children ages 8 and up to sound, music, vibrations, gears, and ratchet and pawl mechanisms. Learn about music notations, play two tunes, and compose music by placing the pegs in different slots. Decorate, once assembled. It includes 208 pieces and a step-by-step instruction booklet. There are four more Smartvity kits available: Hydraulic Crane, Kaleidoscope, Marble Slide, and Propulsion Car.

Playmobil With the Playmobil Aquarium, stand on the visitor’s bridge and watch as the sea lion jumps through the hoop and balances a ball on its nose. The nearby chart includes a clock with movable hands to see when the next feeding time is. Move over to the rotating carousel to observe other small sea creatures or the underwater viewing area. Fill the aquarium tank with water for a more realistic experience. The set includes three figures, three seals, colorful fish and sea creatures, bucket with fish, coral, recycle bins, feeding time clock, and other accessories. The Playmobil 1.2.3 Pirate Ship features a colorful design and large, rounded pieces ideal for toddlers. Steer the ship with the rotating wheel or stand on the front of the boat to use the water cannon. Fill the cannon with water, aim, and push the red button to fire. The ship floats and comes with two figures, a parrot, treasure, and other accessories. It’s for ages 18 months and up.

With the Playmobil RC Rocket Racer or RC Roadster, and the power of Bluetooth technology, kids can turn a smartphone into the remote control by downloading the free RC Racers app (available for iOS and Android). Or use the included remote control unit to steer the cars on their route. Functioning lights can also be activated from the remote control. Each set includes one figure with helmet, race car, and remote control. They are for ages 6 and up. With the Ski Lodge playset, kids can pretend to start their day with a breakfast on the patio. Head to the slopes, rent your skis at the equipment station, and check the trail board. Pretend to build a snowman or step inside to sip on some hot cocoa by the fire. At the end of a long day, two beds await in the loft, which can be reached with the ladder. The set includes five figures, skis, table, chairs, firewood, shovels, lounge chair, snowman, mittens, and other accessories. It is for ages 4–10.

Pressman Hydrostrike is the head-to-head pinball action game. Hydrostrike combines pinball, air hockey, and water to create a new way to challenge opponents. Grip the handles and send the ball speeding toward the opponent’s goal. Hit his target and your opponent gets sprayed with water. Hydrostrike is for two players, ages 7 and up. It launches fall 2018. Glowbots are collectible figures that light up. Glowbots come with translucent pegs that allow kids (and adults) to create characters. LED lights inside of the figure bring the creation to life with just the flick of a switch. Illuminate Glowbots with the fixed light feature or make a creation dance with the blinking LED option. The battery-powered, self-contained unit allows for display without the need for a cord. Use the template designs or create your own Glowbot. The Glowbots launch fall 2018. Magical beasts have broken loose at Hogwarts and it is up to the wizards to capture them in the Harry Potter Magical Beasts Board Game. Players can play as Harry Potter, Hermione Granger, Ron Weasley, or Ginny Weasley as they collect clues to track down creatures inside and outside of Hogwarts. Players must watch out though, the board flips during play taking them inside or outside the grounds. The first player to collect a magical beast is the winner. The Magical Beasts Board Game is for two to four players, ages 8 and up. It will be available fall 2018.

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FALL TOY preview coverage 2018 Prime Time Toys Prime Time Toys features its Dart Zone line with some of its latest offerings. The Legendfire Pump-Action Powershot Blaster is a Slamfire Long Barrel Blaster powered by an interchangeable automatic revolving drum. It comes with two ammo cartridges and 18 Super Darts for maximum shooting distance up to 80 feet, according to Prime Time. The Powerbolt Belt Blaster fires 18 foam darts up to 80 feet. This rapid-fire blaster uses handle pump-action to blast super darts. It comes with two ammo belts and 36 Super Darts. The Dart Zone Super Dart 50 Pack Set is a 50-dart pack, exclusive to Target, that can reach distances up to 90 feet, according to Prime Time. The Super Commando Gatling Blaster, exclusive to Amazon, is a fully automatic, motorized blaster that fires 18 darts in under 18 seconds, says Prime Time. Each precision Super Dart flies up to 80 feet. Each set includes one full-auto motorized Gatling blaster, two 18-round ammo belts, three foam targets, and 36 Super Darts. The Dart Zone Phantom Powershot Three-Pack, also an Amazon exclusive, is a three-pack of blasters that load at quick speeds. The pack comes with two foam practice targets and 12 Super Darts. All the blasters are for ages 8 and up.

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PlayMonster Dictitious is a game of fictitious words that sound like, or look like, words you know but they’re different. For example, the word “Purrverse” sounds like the real word perverse but its spelling adds a twist. Players then interpret the word, make up definitions and vote for their favorite. The game includes 400 of these fake words, along with paper, pencils, and voting tokens. For four to 12 players, it’s for ages 17 and up. It will be available this fall. PlayMonster expands the Automoblox mini line with four new cars: two single packs and two two-packs, all with new designs and bright colors. The two-pack also features the first darker stained wood. A new pick-up truck has also been designed as well as an SUV with a trailer and the first-ever Automoblox motorcycle. Adding to the line is the 16.5-inch Hauler (pictured). It comes with two back ends, two mini vehicles, has room to hold and haul up to five mini vehicles, and features an adjustable ramp. Kids can mix and match the parts to change it from a car carrier to a dump truck. Inspired by the insanity of his own family and friends, comedian Jeff Foxworthy created the game Relative Insanity. The party game uses bits of Foxworthy material that mix and match to create wacky situations. One player reads a set-up card, such as “While walking past my sister’s bedroom, I heard her say…” and the other players will decide which of their punch-line cards they want to play. Punchline cards include “Sometimes I think orphans are so lucky,” “Hell yeah they’re real!” or “It’s not my fault! It just popped out!” Relative Insanity includes 100 set-up situation cards and 400 punch-line response cards. For four to 12 players, it’s for ages 14 and up.

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Ravensburger

Rubie’s Costume Co.

With Ravensburger’s Volkswagen T1: Surfer Edition 3D puzzle, recreate the classic VW T1 Bus. The 162-plastic puzzle pieces fit together using Easyclick Technology and can be assembled with accessories to complete a 3-D Puzzle. No glue is required. It’s for ages 10 and up.

Imagine by Rubie’s licensed Wonder Woman Deluxe Dress-up Set includes a dress, fabric tiara, gauntlets, and Wonder Woman’s iconic lasso. The dress-up set is available in a child size small and is packaged on a header card for display. A licensed Spider-Man Muscle Chest Set includes a costume top and fabric mask. The deluxe costume set is available in a child size small and is packaged on a header card for easy display. It is also available in a designed box that can be used for gift giving or stored for play. Imagine by Rubie’s is a Toy Division of Rubie’s Costume Co.

Redwood Ventures Smooshy Mushy Pets is a new squishy collectible. Each Smooshy Mushy series includes one of eight randomly assorted pets waiting to be revealed. Unwrap the container to find out which scented Smooshy Mushy squishy pops out from inside. Sets also come with a “What’s your smooshy name?” game, a nametag, mini container, stickers, and a collectible poster. There are 24 food-themed Smooshy Mushy Pets, including rare and ultra-rare Pets. In Flying Sushi Kitchen, kids puts their competitive skills to the test as they pluck pieces of floating sushi from mid-air in a dash to fill sushi orders and rack up enough tickets to beat the competition. Use the kid-friendly chopsticks to fill orders before time runs out. It launches summer 2018. IDO3D’s Formula 4D provides users with dozens of uses: from playful creations of molded shapes and art, to technical 3-D model builds, to jewelry, fashion accessories, and more creations. Use it in conjunction with IDO3D’s patented 3-D pen system.

Safari Ltd. Safari Ltd. is bringing to life its mascot Bernie the Gator as a collectible figurine. Bernie is more stylized than Safari’s usual realistic offerings. Bernie’s edges aren’t quite as rough as those of most alligators, reflecting its soft and warm nature. Bernie is 5.5-inches long and 1.5-inches tall to the tip of its snout. It’s green on top and cream-colored on its belly, with a dark green pattern on its scutes. Bernie is part of the Wild Safari collection. All its products are non-toxic and BPA free. It’s for ages 3 and up.

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FALL TOY preview coverage 2018 Sakar With Sakar’s Beauty and the Beast Bluetooth Karaoke Mic, join Belle and Mrs. Pots and sing along to favorite tunes. The mic features LED lights with effects, a speaker, long-lasting battery life, and a mixer with volume/echo control. The mic also connects to Bluetooth-enabled devices, such as iOS devices, to play your own music for sing-alongs. A free-to-download karaoke version of “Be Our Guest” is also included with purchase. The Sakar Emoji Movie Plush Speaker is an Emoji Movie-themed Poo plush speaker. This music speaker decorated with your favorite emoji is super soft, compatible with most devices, and has a 3.5mm AUX cord.

Schleich Schleich Farm World Items, available spring 2018, include the Rabbit Hutch, Western Riding, and Chicken Coop. With the Rabbit Hutch assembled sets, kids can recreate the tending of animals on the farm and get to know the animals better with movable doors, fence, and water bottle. Western Riding is a complete western-themed playset with figures and accessories. With Chicken Coop, kids can pretend to be a farmer heading over to the coop to feed the chickens. All three sets are for ages 3–8. Expanding the Horse Club for fall 2018 comes Horse Club Hannah & Cayenne, Sofia & Blossom, and Sarah & Mystery. These Horse Club playsets each come complete with their own horse and movable girl figure that can ride, sit, stand, and grip. The Caravan (pictured) for secret club meetings is a playset for the girls of Horse Club as well add-on horse figurines such as the Arab stallion. All items are for ages 5–12.

Sensible Object In Sensible Object’s new Beasts of Balance BATTLES expansion pack, two to three players each take on the role of a “Divine Creator” of a single region: Land, Sea, or Sky. The goal is to fill your region with powerful beasts while stealing and destroying those of your opponents. The BATTLES expansion pack contains 16 augmented reality BATTLE cards, which contain the same NFC technology as the physical game pieces. Each player gets a hand of these cards, enabling them to invoke a whole host of effects on the digital realm. Some are focused on attack, some aid in defense, and some manifest in surprising ways. The BATTLES pack also contains a new Legendary Beast ‘Magmaaargh The Cantankerous’ that introduces new action into the mix. It’s for ages 7 and up. It launches spring 2018.

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TCG TCG’s Verti-Go is a balance and strategy game featuring 32 cards with die-cut slits on each side that players use to build towers. Players take turns building designs off of a base that’s shaped like a soda can, careful to balance their addition so the creation doesn’t fall. As players take turns building their highest tower, they are working to make it more difficult for their competitors. The winner is the first player to get rid of their cards. The base doubles as a carrying case for the cards. It’s for two to eight players ages 8 and up. The Jumbo Tidy Town Chair is an original storage solution to help transform a child’s room or play space into a themed hot spot. Available in a range of popular licenses, including Disney/Pixar Cars, the chair features colorful themed graphics to bring the property right into a child’s room. The seat opens up to reveal a roomy storage compartment for toys. When closed, it is a seat for resting. The chair seats up to 150 pounds. It’s for ages 3 and up.

Thames & Kosmos Thames & Kosmos’ EXIT: The Game line adds three new titles. In EXIT: The Polar Station, you’re doing climate research in the freezing Arctic when the evacuation alarm goes off. The door’s been locked, and you’re left alone in a bitter cold lab. Work together to figure out all the codes to unlock the doors before time runs out. In EXIT: The Forgotten Island, in the midst of a sailing excursion, a gust of wind knocks you out of the boat and you wake up on a black sand beach with no boat in sight. Everything on this island is secured with locks. Figure out the combinations to get off the island. In EXIT: The Forbidden Castle, you’re on a relaxing vacation and decide to check out an impressive medieval castle. Once you get in, the big wooden doors lock you in. Solve all the mysteries and puzzles to get out. Each EXIT game requires players to work together to solve puzzles and riddles in order to escape. These games are designed for one to four players, ages 12 and up.

ThinkFun In Roller Coaster Challenge, players ages 6 and up build their own roller coasters. Choose a challenge card and set up the pieces to match. Players then use the remaining pieces to build a working roller coaster that meets the build conditions on their challenge card. Once each challenge is solved, you get to watch a real coaster car glide down the track, complete with dips, curves, and loops. Laser Chess is a two-player strategy game that combines the spatial thinking skills of chess with laser beams. Players alternate turns moving their mirrored pieces around the board. At the end of each turn, players fire a real laser beam from their laser. The laser beam bounces from mirror to mirror, and if the beam strikes a non-mirrored surface of any piece, it is immediately removed from play. If you illuminate your opponent’s king piece, you win. Laser Chess replaces ThinkFun’s strategy game Khet 2.0 with an updated “space chess” theme. As of 2017, Khet 2.0 will no longer be produced. Laser Chess is for ages 8 and up.

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YULU Break Free from YULU Toys is a new skill and action game in which players handcuff themselves together and insert a maze into each handcuff. Players then race to pick the lock on their handcuff before everyone else. The game includes three maze colors. Each color represents a different level of difficulty. The fastest to break free from their handcuff receives a token that corresponds with the maze color. Safe Breaker is a new electronic game that combines spy skills, memory, and a little bit of luck, challenging players to crack the code and break into the safe. Players start the mission by picking a card and turning the safe combination to the corresponding number shown. Then, use the fingerprint scanner to test the number. If the light is green, the safe will release some coins. If the light is red, connect the spy listening gear to the safe to hear a top-secret clue to deduce the correct combination code. Operation: Escape is a new interactive game that taps into the escape room trend by combining skill, strategy and teamwork to search, solve, and escape the room before time runs out. The game includes a series of three challenges: a skill challenge, strategy challenge, and luck challenge. The skill challenge requires players to wiggle a key out from the bottom of a cage using sticks. The strategy challenge uses cards divided into three levels of difficulty. Enter the card number into the device, solve the problem, and then enter the answer into the same device. If the answer is correct, a third of the key will come out. Players must solve three problems in a row in order to retrieve the key. If the answer is incorrect, the key will pop back into the device. In the final challenge, the luck challenge, players must insert the correct key into a device and spin it. They have three chances to find the key in the device. If players are unable to find the key, they must reset the spinner and start over.

Zing expands its Stikbot line of stop-motion animation-ready characters with new themes and characters. New Stikbot Dino Pets are available in multiple colors and 10 different dinosaurs, including a T-Rex. Skitbot also offers up Skitbot Safari Pets. Tigers can roam the savannas, rhinos can bask in the sun, and hippos can spend the day swimming in your stop-motion movies. Stikbot Safari Pet figures are available in four different animals and four different colors. Stikbot Dino and Safari Pets figures are easy to pose and feature built-in suction cup hands and feet that can stick to almost any flat surface. With the free Stikbot Studio app, available on iOS and Android, kids can snap individual photos and stitch them together into a film, complete with builtin music and sound effect options. Users can share their creations using #Stikbot and see what others are making all over the world. Skitbot is for ages 4 and

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coverage 2017 This year’s ABC Kids Expo in Las Vegas will feature new products from a host of manufacturers. Shown on the next few pages is just a sampling of what will be available at this year’s show from first-time entrepreneurs to well-established brands. Attendees can expect to see products that innovate and add new functionality for today’s parents. Compiled by Jennifer Lynch

Britax

The Endeavours infant car seat includes an Anti-Rebound Bar (ARB) for extra rear-facing protection and a European Belt Guide for added convenience when using the vehicle seatbelt without the car seat base. The ARB is located on the infant car seat base and minimizes the risk of injury by reducing rebound rotation in a crash. The ARB also increases the stability of the car seat during frontal, rear-end, and side-impact collisions. This feature works in conjunction with other safety features from Britax, including an Impact-Absorbing Base with SafeCell Technology and two layers of side-impact protection on the seat shell. A European Belt Guide makes on-the-go seat belt installation without using the base easy for new parents, including for use in taxis and ride shares. The SafeCenter LATCH features center-pull straps that cinch down quickly and tuck out of the way. Both installation features are made to ensure further safety for infants and peace of mind for parents, says Britax. The Endeavours infant seat is equipped with Click & Go compatibility, featuring a one-handed, quick-release lever to use with all Britax strollers while on the go. Plus, the infant seat includes a flip-forward belly pad to keep buckles and straps out of the way when placing children into the seats.

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Happiest Baby

Happiest Baby’s SNOO smart sleeper quickly soothes infant crying and boosts sleep with the same rhythmic sensations babies experience in the womb. SNOO’s smart technology responds to crying by choosing the level of increased shushing and rocking most likely to calm baby’s upset. It also helps parents figure out when their baby just wants a bit of soothing or needs more help (such as a feeding or diaper change). SNOO’s patent-pending swaddle securely attaches to the bed keeping babies safely on their back, all night long. SNOO complies with the American Academy of Pediatrics (AAP) Safe Sleep recommendation to keep sleeping babies on their back. By securely attaching the baby to the bed, SNOO gives babies the benefits of swaddling without the risk of rolling, says Happiest Baby. Additional features of the SNOO include open mesh walls that allow full ventilation and visibility, and specially engineered white noise that automatically increases when baby cries and then quiets once baby calms. The SNOO Sack swaddle goes on in seconds, is hip safe, and has mesh vents to prevent overheating. The SNOO also weans motion to prepare baby to move to the crib.

Covered Goods

Covered Goods’ original multi-use nursing cover provides full 360-degree coverage and converts into a car seat cover, scarf, and shopping cart cover. It’s made of a comfortable, stretchy fabric. Its flexible neck can be worn down under one arm while making it easy for nursing moms to peek in to make sure baby has latched properly. One size fits most.

Bumkins

Noninoni Kids

Noninoni Kids makes its debut in the Modern Child Pavilion at the ABC Kids Expo. Its signature products, the Noni Crib and the Noni Mini, are hardware-free cribs that do not require tools for assembly or disassembly. The eco-friendly cribs are made in the U.S. with sustainable materials including FSC-certified baltic birch and non-toxic finishes in exclusive colors. They meet all safety standards. The Noni Crib and the space-spacing, petite version, The Noni Mini, are designed and handcrafted in Tucson, Arizona. The proprietary design has three adjustable mattress positions with a toddler rail available to convert it into a toddler bed.

Made from 100-percent food-grade silicone, the Bumkins DC Comics Silicone Bib is sculpted to look like the Batman or Superman suit, complete with muscle definition and a colorful logo. Soft and flexible, the bib has an adjustable neck and fits children ages 6–24 months (fits necks eight- to 10-inches). A large pocket catches spills, and the silicone cleans up by rinsing under water or putting in the dishwasher (top rack). Bumkins is also expanding its Nintendo product offerings to include products featuring characters and symbols from The Legend of Zelda. The collection features three bibs styled to look like the costume of Link, the game’s hero. A SuperBib is outfitted with a snap-off cape resembling Link’s shield. For first-time self-feeders, the Costume Sleeved Bib gives full-sleeve coverage and looks like a Link costume. There is also a Silicone Bib with large pocket. Bibs are CPSIA tested and free of BPA, PVC, lead, cadmium and phthalates. Bumkins’ Grip Dish is shaped like Zelda’s Triforce. Made from 100-percent food-grade silicone, the dish has three sections that hold 3.5-ounce portions, and a smaller section that holds 1.5 ounces. A suction base keeps the dish from moving. Two new Zelda-inspired Bumkins’ Silicone Teethers will also be released. One design features an 8-bit version of Link while another is an 8-bit version of the Life Hearts. Bumkins’ three-pack of Reusable Snack Bags are made of Bumkins’ signature waterproof fabric, and come in small and large sizes. Zelda 8-Bit Link Teether

October 2017 tfe 65

coverage 2017 LulyBoo

The LulyBoo Auto Seat Protector is designed to protect a car’s upholstery from baby carriers and car seats as well as messy spills and general wear and tear. The durable, easy-toclean seat protector features an extra-large smart device window with an audio cord outlet. Insert any device and keep baby entertained on the road. With three large mesh side pockets and easy-to-reach front storage space, parents can keep toys, devices, and supplies organized and accessible. The Auto Seat Protector features an adjustable strap that secures safely to a vehicle’s headrest. The non-slip grip material helps to prevent the car seat from shifting, and the design allows for use with both front- and rear-facing car seats. The LulyBoo Bassinet To-Go Metro is designed to give babies the comforts of home wherever they go. It folds easily into a lightweight backpack for hands-free travel. The Bassinet To-Go Metro provides baby with a place to sleep, play, and rest. The Bassinet To-Go Metro offers upgraded fabrics, textured designs, and plush toys designed to stimulate baby’s senses, while matching parents’ modern style. Featuring a waterproof bottom, the lounge has premium, machine-washable fabric. It’s for ages birth and up.

LulyBoo Bassinet To-Go Metro

Arm’s Reach

The Arm’s Reach Co-Sleeper Versatile Bassinet is designed to accommodate all types and heights of beds. The sleeping nest rests on top of the mattress or alongside the bed for ease of breastfeeding, bonding, and nighttime comforting. The sleeping nest has a 30-inch clearance when fully extended for high top beds or diaper changes in the nest. Retractable feet allow for use with all platform beds that do not have space under the bed. The feet fit under the bed on all styles of beds which have space under the bed frame. The height also adjusts to fit bed heights. Other features include mesh sides for ventilation; wheels for ease of movement on carpet or bare floors; an adjustable mobile with plush hanging toy and color keys; a music box that plays five tunes, four nature sounds, and a mother’s womb sound effect; and included mattress and quilted fitted sheets. It weighs 23 pounds. There is also an optional strap and plate, canopy, and diaper bag.

66 tfe October 2017

SmartNoggin

The NogginStik head lights up red, blue, and green to stimulate a baby’s eyes and to encourage visual tracking. The base of the NogginStik makes a soft rattle sound. It has an easy-to-hold handle for mastering grasping and features different textures for baby. It’s for ages birth and up. The NogginRings lets infants practice developing skills through play. The flexible rings encourage batting, reaching, grasping, and transferring from one hand to the other. Shake it and the rattling sound encourages baby to turn in the direction of the noise. It’s for ages birth and up. The NogginSeek is designed for babies ages 3 months and up. It promotes gross and fine motor skills, cognitive skills, and language learning. It features a clear sphere that baby can see and observe along with a textured handle that is sized for easy grasping. A striped tube slides in and out of the handle for visual interest and to encourage wrist rotation. Beads hide in the striped tube when the rattle is held upright, encouraging awareness of object permanence. When baby shakes the toy, the movement of the wrist offers a lesson in physics and early STEM learning, says SmartNoggin.

mima

mima’s xari is a compact pushchair made to grow with baby. With its patented “carrycot inside” system, the seat unit transforms into a carrycot and vice versa in just 15 seconds, says mima. xari features include easy maneuverability; a compact and simple fold; a parent- or forward-facing seat unit; and a triple-layered, fan-style canopy that offers partial, minimal, or total shade. Further features include three recline positions (seated, reclined, or sleeping), two height positions (an elevated ride or a lower, more conventional position), front wheels with 360 degree swivel and wheel block, rear wheels with a foot break system, and a five-point safety harness. There are two baskets with magnetic lids. The rear basket contains a drawstring bag to transport items safely. Attach a car seat to the chassis using the car seat adapters. It’s also compatible with the Maxi Cosi, Cybex, and Nuna (sold separately).

KNB Innovations

The Kid’z Katch! is a new high chair accessory that has a “catch-all” design for use at home and at restaurants. The Kid’z Katch! is compatible with most high chairs and helps keep baby’s food and items off the ground, hygienic, and usable, while also helping to eliminate messy spills. Kid’z Katch launched in January and is currently selling direct to consumers on www.kidzkatch.com and on Amazon.

Marcus & Marcus

Amusemat

Marcus & Marcus’ baby-led weaning Amusemat features a playground design that encourages kids to play with food. Made for ages 6 months and up, the Amusemat is BPAand phthalate-free and dish-washer safe. It is made of food-grade silicone. Styles include Lola the Giraffe, Pokey the Piglet, Marcus the Lion Cub, Ollie the Elephant, and Willow the Whale. Marcus & Marcus’ Marcus Mold Free Squirting Bath Toys feature soft nontoxic silicone that’s easy for little hands to hold without sharp edges. It has a squeeze-and-squirt feature and detachable design for cleaning as well as air drying to prevent mold growth on both the inside and outside of the toy. These bath toys are also top rack dishwasher safe, PVC-free, BPA-free, and phthalate-free. They are available in five animal characters: Marcus the Lion (Red), Pokey the Pig (Pink), Lola the Giraffe (Yellow), Ollie the Elephant (Green) and Willo the Whale (Purple), and Submarine and Rocket Ship. They are for ages 6 months and up. The Marcus & Marcus Palm Grasp Spoon & Fork Set was designed to make self-feeding easier for toddlers before they transition to Marcus & Marcus’ regular set. Its shortened its regular fork and spoon set and turned the handle 90 degrees so the utensils will fit more easily into a toddler’s palm grip. It’s BPA- and phthalate-free, dishwasher safe, and made of food-grade silicone and 304 stainless steel. It’s for ages 18 months and up. Styles include Lola the Giraffe, Pokey the Piglet, Marcus the Lion Cub, Ollie the Elephant, and Willow the Whale.

October 2017 tfe 67

coverage 2017 SwaDo

ZAZU

ZAZU has added an updated version of its SAM sleep trainer. SAM now features a new interface to automatically guide parents through set-up and make it easier for children to understand when it is time to sleep and when it is okay to wake up. SAM now automatically closes his eyes every night, so even if parents and kids forget, SAM puts himself to sleep and wakes up every morning at the preset time. There are also new backlight colors: a red light at night, orange light in the early morning, and green light when it is okay to get up.

The SwaDo Swaddle is a swaddler that features a no-Velcro, no-zipper design using a proprietary self-fastening, fleece-like fastener called Goodcatch. It has an open hip design to keep hips unconstrained, a foot pouch to enable diaper changes while keeping baby swaddled and undisturbed. A built-in chest belt also helps prevent baby wiggling under the SwaDo.

Woolino

Woolino’s 4 Season Merino Wool Baby Sleep Bag is made to keep baby at the perfect temperature all year round. It’s 100 percent natural, promotes back sleeping, and comes in one universal size to fit babies from ages 2 months to two years old. While many sleep sacks come in either winter or summer weight/ Woolino 4 Seasons Sleep Bag TOG rating, the Woolino 4 Season Sleep Bag’s hypoallergenic merino wool lining helps to regulate body temperature to keep baby warm when it’s cold and cool when it’s hot. It features double shoulder snaps and a two-way side zipper to open up completely flat for easy dressing without waking the baby. For nighttime diaper changes, simply open the bottom only. It has zipper-pull guards to protect baby’s skin and to prevent them from chewing on the zipper pull. A sealable seat-belt opening allows for easy transfer between stroller, car seat, and crib. Woolino sleeping bags are machine washable and can be tumble dried on low heat. Woolino sleep bags also meet all U.S. CPSC children safety requirements; are made with Woolmark and Oeko-Tex 100 certified merino wool and GOTS and Oeko-Tex 100 certified organic cotton; and use nickel-, lead-, and phthalate-free YKK snaps and zippers, which are also Oeko-Tex 100 certified. A free nursery thermometer with a dressing guide is also included. 4 Season Stroller Merino Wool Blankets are available in baby and toddler sizing. Like the Merino sleep bags, these blankets naturally regulate body temperature. They manage moisture, are hypo-allergenic, lightweight, durable, constantly renewable, and machine washable. For newborn babies that only have a limited ability to regulate their own body temperature there’s the Woolino Swaddle Blanket, available in beige for ages birth to 3 months. This swaddling wrap is made of pure superfine Merino wool to keep baby snug from birth. As baby grows and no longer needs to be swaddled, it serves for other uses. The Woolino Sheepskin Rug for babies is made of 100 percent natural, shorn lambskin wool and measures two-by-three feet. It can be used for naptime or playtime or as a liner for the crib, bassinet, play yard, or seat. The rug’s short shorn wool (1.2-inch) is non-toxic, tested and certified by Oeko Tex 100 for baby use. It is also specially tanned and sanitized for babies and young children.

68 tfe October 2017

Itzy Ritzy

The Itzy Ritzy Boss Backpack Diaper Bag features a roomy interior and easy-access opening. This backpack diaper bag features 17 pockets—12 internal pockets and five external pockets— including two that are insulated to keep bottles hot or cold. The front-facing zipper to the main compartment offers quick access to pacifiers, snacks, diapers and other baby essentials. Its patent-pending rubber feet are inspired by the soles of driving moccasins and designed to keep the bottom of the bag from touching the ground. The feet also provide enough structure to keep the bag upright when on the ground and wipe clean with a damp cloth. This bag also features attachable stroller straps and a changing mat with detailing. A vegan leather tassel is added for style. Carry the bag by the built-in handle or wear as a traditional backpack with straps. Here, the bag is pictured in Coffee and Cream. It is also available in additional styles including Black Herringbone and Posy Pop.

KidCo

The KidCo Child’s Medical Data Carrier allows critical medical information to be available to first responders in case of an accident. In case of emergency, lifesaving information about the child is easily identifiable on the reflective sign. The bilingual identification card allows for information to be completed in both English and French. The TravelPod Plus (pictured) by KidCo is an 11-pound portable play yard and bassinet in one. The bassinet can be used for infants up to 20 pounds and is easy to remove when not in use. The TravelPod provides a safe and secure environment for sleep or play. The sturdy aluminum frame is covered with a soft, padded cotton twill fabric and is removable for washings. Sporting full mesh sides for maximum airflow and visibility, the TravelPod assembles in minutes. Its zippered panel also allows for easy side access. When it’s time to go, pack it up into the included nylon carry bag. It’s for ages birth–3 months. The KidCo DreamPod is a lightweight (nine pounds), aluminum-framed portable bassinet. It provides a secure sleep environment for newborns at home or on the go. When it’s time to go, the DreamPod packs up into an included nylon carry bag. It also features a water-repellent mattress and machine-washable sheets. The KidCo GateMate Universal Floor Protector is made to prevent scratches on wood floors typically caused by pressure mount gates. It also glows in the dark to help alert sleepy parents of the tripping hazard at night. The GateMate is compatible with all pressure mount gates. It comes as a two pack to be placed on multiple gates throughout the home. The KidCo 15-foot Mesh Rail Guard helps to keep children safe from balconies and stairs. Use the 50 cable ties included for easy installation, according to KidCo. The Mesh Rail Guard is made of 100 percent polyester for indoor and outdoor use. It can also be cut to size as needed. The KidCo Small Object Tester helps to protect children from choking hazards. Parents can place the item in question of posing a choking hazard into the small parts tester. If the lid is able to fully close then it is considered a small part and could pose a choking hazard. The KidCo Retractable Safeway offers a flexible alternative to a hardware mounted gate. The mesh barrier retracts out of the way when the gate is not in use, allowing for free-flow of traffic and is less obtrusive when guests are over. It also features a quiet recoil and one-touch button to preset the exact width needed. The gate is installed using four quick-release holders that can be mounted easily and allows the gate to be stowed away if desired. It also comes with spacers for baseboard installation. It extends for openings up to 55 inches. It is available in a white or black finish.

October 2017 tfe 69

coverage 2017 ciao! baby

ciao! baby is a go-anywhere highchair. it comes in a carry bag, ideal for travel, outdoor activities, restaurants, camping, the beach, small spaces, and more. It is available in multiple color options.

Silli Chews

Silli Chews’ Donut Baby Teethers will be on display at the ABC Kids Expo along with new products and designs. Silli Chews Baby Teethers are available in a variety of shapes and colors. They are dishwasher safe and can be frozen for more soothing relief. Silli Chews were the first silicone teether product in the U.S. to utilize multi-color and multi-layer silicone designs and are made using Fun Zone Inc.’s exclusive patented process. Silli Chews are made of food-grade silicone, no paint is used, and they meet or exceed CPSIA, ASTM, and EN71 standards. They are also BPA-, PVC-, and phthalate-free. New products on display will include a fantasy teether collection; silicone strap attachments for teethers and smaller, lighter teethers for babies in earlier stages of teething; and Silli Snugglers, which are plush toy animals with silicone heads that satisfy an infant’s teething needs and offer a soft toy to cuddle with as well.

70 tfe October 2017

Veer

Veer debuts the all-terrain Cruiser, which combines the outgoing experience of a rugged wagon with the functionality and safety of a premium stroller. The Cruiser is designed to accommodate growing families and hold up to two passengers up to 110 pounds, ages birth to 5-plus. The Veer Cruiser meets all ASTM stroller safety standards and is JPMA certified. The Cruiser can also be customized with a collection of accessories, including a napper and collapsible sun canopy that combine to make a JPMA-certified bassinet, a drink and snack tray, a foldable storage basket for more cargo capacity, and a travel bag to check the Cruiser when flying. Up to six cup holders provide ample beverage capacity. The Cruiser is compatible with all major brands of infant car seats using an infant car seat adapter. Its telescoping bar with a high-performance handle and grip adjusts to mom or dad’s height. A patented single-frame wall system, robotic welds, and aircraft grade aluminum combine for a rugged design. It can hold an infant car seat or two toddlers facing each other, or other combinations. All-terrain tires with front suspension provide a comfortable ride on all terrain, including uneven trails, beaches, and snow.

3 Sprouts

The 3 Sprouts Book Rack is a themed bookshelf for little ones. Keeping books at baby’s level, the 3 Sprouts Book Rack encourages storytime sessions and cleanup when it’s bedtime. It is available in four animal prints: Elephant, Dragon, Lion, Owl.

East Lim

The Bentley 6-in-1 was designed with Bentley Motors to incorporate its luxury features into a toddler-sized tricycle. The wheels on the 6-in-1 stroller are constructed just like the wheels of a Bentley Continental GT, in the same colors as the cars. The plush cross-stitched seat also matches the characteristic Bentley interior. Faux leather offers comfort and durability. To accommodate ages 6 months–5 years, the stroller has different functions to grow with baby. Stage I accommodates babies from ages 6–18 months with an adjustable back support in two angles and an 180-degree rotating seat. A removable and adjustable parent push handle allows for maximum control over navigation. At Stage II, for ages 18 months–2 years, the footrests are removed and an extra-large canopy can be rotated into different positions to offer cover from the elements. For children ages 2–3, the parent handle, footrests and safety guard are removed at Stage III so kids can steer themselves. At Stage IV, convert it into a full tricycle with the removed back support, safety belt, and basket.

Cobalt Rocket

Cobalt Rocket, a locally-owned bag design company, will launch its first brand Animal Packers at ABC Kids Expo. The Animal Packers brand features children’s backpacks styled to look like cartoon animals. The backpacks are lightweight, bright, and come in several colors. The backpacks, specifically designed for children ages 18 month and up, are made from materials that are BPA-, PVC-, and phthalate-free. Each backpack comes with its own “care bag” to use when it’s time to wash the backpack and is packaged in a reusable box that children can color and use for storage.

Olababy

The Olababy SteamBowl is designed to prepare steamed food for baby, which helps retain the nutrients for a child’s healthy diet. The bowl is made from toxin-free, BPAfree, food-grade silicone that acts as both a steamer and serving bowl in one. The SteamBowl has a base that extends for steaming, and collapses for serving. When steaming food, the SteamBowl can be filled with food, placed on a saucepan or pot over a shallow pool of water, and covered. Within minutes, food is prepared and ready to eat. The SteamBowl is microwave and dishwasher safe, and is heat-safe up to 428°F. Designed to mimic a natural breast, the Olababy Gentle Bottle features a nipple design that allows for easy latching and reduces bottle rejection. Dual-venting is integrated into the design as an anti-colic system, and to help with air flow. The off-centered nipple is made to allow for better outflow and reduce leftover residue. The wide neck allows for easy usage and cleaning, while the soft texture provides a comfortable grip for parents. Made with medical-grade silicone, the Gentle Bottle is 100 percent BPA-, PVC-, and phthalate-free.

Olababy SteamBowl

October 2017 tfe 71

coverage 2017 Halo Innovations

The HALO SleepSack Swaddle replaces loose blankets in the crib that can cover baby’s face and interfere with breathing. Its adjustable swaddle wrap snuggles baby’s arms to prevent the Moro reflex. The three-way adjustable swaddle adjusts to baby’s sleep style and gently transitions to a wearable blanket when it’s time to stop swaddling. The Halo SleepSack Swaddle is recognized as “hip healthy” by the International Hip Dysplasia Institute. Its adjustable fasteners ensure a perfect fit and resist breakouts for secure swaddling. A two-way zipper, with tab covers at top and bottom, allows baby to stay swaddled for diaper changes and dressings. It can be used over regular sleepwear to take the place of loose blankets.

i-angel Co.

i-angel Co.’s hipseat carrier + baby carrier is a new multi-functional baby carrier that can be changed from a hipseat carrier to a baby wrapper depending on baby’s body size and the wearer’s preference. It’s 100-percent cotton texture provides absorbency and breathability for soft and sweaty babies to prevent irritation. It’s also water resistant for easy cleaning and less discoloration after washing. The newborn baby love pad is a newborn pad that fits onto a baby’s body to provide enhanced security for both mom and baby. It is made to help to protect baby’s spine from experiencing too much pressure and support the proper spinal growth.

72 tfe October 2017

Binxy Baby

The Binxy Baby Shopping Cart Hammock quickly clips onto most carts, hangs elevated to offer plenty of room for groceries, then rolls up to fit in a purse or diaper bag when finished. Most infant car seats sit snugly inside the Shopping Cart Hammock and can be secured using the included safety strap.

HABA

The Panorama Prism Clutching Toy is a first clutching toy. Featuring brightly colored beads held together with a sturdy cord, little ones can grasp it, shake it, and move the rings. It’s made in Germany of solid beech wood and Fasal, which is a Panorama Prism Clutching Toy material that feels like plastic but is composed of wood and renewable natural raw materials. The Chomp Chomp Fish Teether Rattle is a crinkle toy and fish-themed teether in one. It is made of plastic and polyester. The Baby’s Play Mat City Tour is a soft play rug. The rug depicts a dog driving to the city to visit his friend, kitty, and a mouse looping around in its airplane. Kids can lounge and play on the rug with their toys. It’s made of 100 percent polyester, and felt backing with non-slip knobs. It is machine washable. My Very First Games Little Garden is a cooperative color game for ages two and up. Players work to help Gardner Gabriel plant, water, and weed the patches in his garden. But watch out; Molly Mole is busily burrowing her molehill. Who will be quicker, the players or Molly Mole?

PlanToys

PlanToys’ Rocking Pegasus is made for age 1–5. Rocking Pegasus is made for stages of growth by stabilization with back strap and side wings. Once a child is older and able to sit, remove the wings and they have a rocking horse. PlanToys is expanding its PlanLifestyle collection with new pastel shades being added to its Car (ages 6 months and up), Baby Gym (ages birth and up), and Bunny Racer (ages 1 and up). The Car has a flexible body that reacts to babies’ touch. With the Baby Gym, give baby a workout with this set that includes three suspended toys: a mirror, rattle and grasping toy. Items can be detached for later stages of development. Wings are removable for easy cleaning. It also features a sturdy three-point design structure to prevent rocking and optimize child safety. Or get in the race with the Bunny Racer, which is a toy car with a vintage race car theme and working wooden wheels.

Bunny Racer

Maple Landmark

The new Solar System Lift ‘N’ Learn Puzzle depicts the eight planets and the asteroid belt. Graphics are printed directly onto the wood and clear coated for super durability. Planet factoids are revealed when pieces are lifted from the puzzle. Each puzzle measures 11-by-14.75 inches and made from 1/8-inch hardwood plywood. Our American Flag puzzle with the Preamble has 15 large interlocking pieces cut from 1/8-inch hardwood plywood. The puzzle measures about 7.75-by-14.75 inches The Preamble is transcribed on the red and white stripes and the field of blue is adorned with the appropriate 13 stars of the period. The graphics are aged to reflect the era. Designs are printed directly on the wood so the images won’t scratch off with play. Each puzzle comes shrink wrapped with a drawstring pouch for storage. The Yellow Submarine puzzle has 12 large interlocking pieces cut from 1/8-inch hardwood plywood and measures about 12-inches in diameter. It features details like a pelican and fish. Its colored and detailed designs are printed right on the wood so the images don’t scratch off with lots and lots of play. Each puzzle comes shrink wrapped with a drawstring pouch for easy storage. Christmas Made By Me Kit—Star is a new holiday activity kit. The Star is cut from unfinished 3/8-inch plywood and sanded smooth. Decorate with paints, crayons, stickers, markers, ric-rac trim, bells, and more. Slide the parts together and when it’s time to put it away, take apart and store flat. The two-piece Emoji Flip Blocks are emotive blocks that feature eyes on one block and the mouths on the other. Rotate ‘em, flip ‘em, stack ‘em. There are 16 combinations. Each pine block is 1.5-by-1.5-by-3 inches long and is printed with durable non-toxic inks. Face Flips are four sticks detailed with different facial feature—hair, eyes, nose, and mouth. Rotate ‘em, flip ‘em, stack ‘em. There are 256 combinations. Each hardwood maple block is one-by-one-by-four inches long and is printed with durable non-toxic inks. Owl and Bird Cubes are two sets of four-blocks featuring the artwork of famed ornithologist Roger Tory Peterson from his Guide to North American Birds. Each block is a 1.75-inch hardwood maple cube. Designs are printed with a non-toxic ink and the sets come shrink-wrapped. Each set includes a collage, eight named images, feather patterns and the letters that spell either “Owls” or “Birds”.

October 2017 tfe 73

.125 from Trim Trim Line

brand licensing

EUROPE preview

2017

Featuring more than 280 exhibitors showcasing more than 2,500 brands, characters, and images, Brand Licensing Europe (BLE) 2017 takes place October 10–12 at the Olympia London, offering licensing opportunities across categories. BLE 2017 will put a focus on gaming this year with the launch of its new Gaming Activation Area as well as feature an expanded Brands & Lifestyle Theatre Program and revamped Product Showcase. Below is a small sampling of just some of the companies, brands, and properties that will be on display. Compiled by Jennifer Lynch

Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP) heads to BLE with a lineup of film licenses, featuring new properties and enduring franchises. The live-action CGI film adaption of Peter Rabbit leads the 2018 presentation slate this year, followed by Hotel Transylvania 3, the next film in the franchise which now includes an animated television series on the Disney Channel. The Barbie live-action motion picture will also be showcased. SPCP features a diverse brand portfolio that includes celebrated classic films including Ghostbusters, Groundhog Day, Men in Black, Charlie’s Angels, Karate Kid, Starship Troopers, and Taxi Driver, among others.

Mondo TV

Invention Story

A second season of Robot Trains will premiere in 2018. The animated series, for ages 3–5, is co-produced by Mondo and Korean content and marketing company CJ E&M. Season two introduces Rail Watch, the trusted robot train guardians of Rail World, who transform from trains to robots to protect their home and its energy supplies. The show currently airs in Korea with a licensing program that includes toys, publishing, kitchenware, food, and baby and toddler products. Silverlit has the master toy license. Silverlit toys will be distributed in Italy by Rocco Giocattoli. Mondo TV has finalized a number of multi-territory deals in a range of categories, including publishing, games and puzzles, food, and cake decorations. Invention Story is the tale of an intelligent and creative fox who, in each episode, comes up with a new invention. By following the little fox in his efforts to build each new invention, young viewers learn more about science and how it works. Co-producers Henan York Animation and Mondo TV have already committed to five seasons of the show, with a broadcast reach that will include many free-to-air and pay TV broadcasters across all major countries. Its goal is to allow partners to develop a long-term licensing program. Co-produced by Aurora World and Mondo TV, the 3-D CGI-HD show YooHoo & Friends is based on Aurora World’s YooHoo & Friends plush toy line, more than 80 million of which have been sold since its worldwide launch in 2007. Eco-friendly themes such as environmental awareness and help for threatened species play an important part in the show’s storyline. The show’s wide range of characters allows it to speak to kids of different ages, nationalities, and characteristics to enhance its appeal and the diversity and collectability of the brand, says Mondo. Mondo TV has already announced a global licensing and merchandising agreement for YooHoo & Friends with Panini SpA to produce and distribute stickers and trading cards. The company will also showcase Heidi, Bienvenida a Casa, Mondo’s first live-action show, and Sissi the Young Empress, which follow adventures of the free-spirited empress who resists etiquette and the duties of the court to follow her heart. Mondo TV also announced a three-year agreement to handle licensing in Italy for seasons one and two of animated series Metalions on behalf of Young Toys of Korea.

76 tfe Licensing October 2017

Technicolor

Technicolor and DHX Media, along with licensing agent CPLG, will present the animated series, The Deep, with new promotional and licensing partners on board. Airing in more than 130 markets, The Deep follows the adventures of the Nekton family, a team of underwater explorers. Season two’s new episodes debuted on Australia’s ABC ME daily from August 22, and rolled out weekly in July in CBBC’s Faves at Five slot in the UK. Season two debuts this fall on Canada’s Family CHRGD, supported by the launch of two web and mobile games from DHX Interactive. Additional broadcast partners for season two include: Super RTL (Germany), Netflix and Universal Kids (U.S.), Nickelodeon (Greece), NRK Super (Norway), YLE (Finland), POP (Italy), Biggs (Portugal), RTBF’s OUFtivi (Belgium), MBC3 (Middle East), Minimax (CEE), KidZone TV (Baltics), Multimania (Russia), Hop! (Israel), SVT (Sweden), TSR (Switzerland), SRC (French Canada), and Zap (Angola and Mozambique). Merlin Entertainments Group launched an immersive entertainment experience this fall for The Deep at more than 20 of its Sea Life aquariums in the UK and Germany, backed by a media push. SimEx-Iworks Entertainment is creating a new 4-D film based on The Deep. The 10- to 12-minute film will be licensed to venues such as theme parks, zoos, and aquariums worldwide. Key partners for core categories, including toys and publishing, will be announced at BLE. Technicolor will meet with potential new partners in apparel, accessories, gifts and novelties, stationery, and other categories. The Deep is a co-production between Australia-based A Stark Production and DHX Media, with distribution also handled by DHX Media. Technicolor, an underlying rights holder to The Deep, has oversight of the brand’s licensing extensions with CPLG serving as the multi-territory licensing agent for the brand, including North America, EMEA (excluding Germany), and Latin America.

Deer Little Forest

Koko Rose Media, brand manager for Deer Little Forest, has entered an agreement with AmayaSoft to create a series of English learning products for the Russian, Chinese, and Turkish markets. AmayaSoft is an educational apps and interactive book technology company with its own app creation technology MyBookTools, digital bookstores, and global distribution across platforms including iTunes, Google Play, and Amazon. The arts and lifestyle brand created by Jo Rose will showcase a new style guide at BLE, featuring dozens of animals icons, patterns, poses, and more. The brand is represented by agents in 29 countries, most recently This is Iris in the UK and Ireland, which is currently pursuing licensees across stationery, gardening, baby, and gift categories. The property has already been licensed across housewares, digital games, and magazines. A publishing plan is underway, with a picture book being developed in partnership with Ingrid Selberg (former managing director, Simon & Schuster) and Margaret Hope (former art director at Random House, Simon & Schuster, and the BBC). Brokered by Koko Rose Media’s Russian agent Icon Licensing, the deal is the first of several publishing deals in negotiation for the Deer Little Forest early learning and baby book concepts, which launched at the 2017 Bologna Children’s Book Fair.

National Geographic Partners National Geographic Partners (NGP), a joint venture between 21st Century Fox and the National Geographic Society (NGS)leverages its media and commercial properties and 21st Century Fox’s global distribution to reinvent the brand and transform its storytelling into experiences, products, and content for what it calls “The Curious Class” of consumers. Its media platforms reach more than 760 million consumers every month. NGP reinvests 27 percent of its proceeds to fund the non-profit NGS to create a cycle of storytelling and philanthropy committed to research, science, conservation, and exploration. In Europe & Africa specifically, an aggressive company expansion initiative is taking shape, with multiple senior hires across the sectors to create and implement the newly revamped licensing program. The company is revamping its licensing program to position the company as a premier exploration brand focusing the first phase of its rollout on apparel, outerwear, accessories, footwear, and STEAM products. The program brings the brand to life through its Ultimate Explorer Family Entertainment Centers rolling out internationally in partnership with IP2 Entertainment (countries to be confirmed).

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brand licensing

EUROPE preview

2017

Ink Group

Zafari, created by David Dozoretz, tells the story of a group of friends who inhabit a land where all the resident animals have been magically born with an amalgamation of varying skins, patterns, and characteristics. Ultimate Source is the master toy licensee, with a host of broadcasters in on a pre-buy level. NBCUniversal picked up the global distribution rights and premieres the series this fall. The series is also linked with World Wildlife Fund (WWF), with each episode of Zafari featuring a video aimed at educating viewers about wildlife and the planet. The Mojicons is a new show that reveals the behind-the-scenes world of the internet inhabited by the emoticons that populate emails and text messages. When a digital villain steals the @ symbol, the Mojicons must undertake a quest to restore the system. The first series will air on digital platforms and broadcasters across Greece, Turkey, MENA, South-East Asia, Portugal, and Israel. Three movies are in the pipeline. The global wooden toy brand BRIO includes toys such as the BRIO Dachshund and wooden railway. The company now has a presence in more than 30 countries. Brand awareness is particularly strong in the four Nordic markets, the UK, U.S., Germany, and France. Masha and the Bear tells the tales of a little girl and her bear friend that is now broadcast in almost every country via pay and free-to-air channels. Broadcasters include France TV, KIKA, Rai YoYo (Italy), Turner Cartoonito (UK and Latin America), Turner Boing (Spain), ABC (Australia), Canal Panda (Spain and Portugal), Minimax (Central Europe), Russia 1 (Russia and CIS), SIC (Portugal and Portuguese-speaking Africa) and SpaceToon (Middle East, North Africa and Malaysia). The show has spawned two spin-offs—Masha’s Tales and Masha’s Spooky Stories. Masha and the Bear also had a theatrical release across key European markets. Ink Group will also showcase Beat Bugs. Read more on Beat Bugs on page 14. Zafari

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Oggy & the Cockroaches

Xilam

Xilam’s flagship property, Oggy and the Cockroaches is a worldwide slapstick comedy. Lansay serves as master toy and will release products at retail in France in the first quarter of 2018. Season five rolls out internationally this year on broadcasters in key territories including France’s Gulli channel, which began airing the new season this September. Additional broadcasters include Cartoon Network Asia, Latin America, and Africa; Disney Germany; RTBF and VRT in Benelux; and K2 and Frisbee in Italy. Season five sees Oggy exploring the great epochs of civilization, and seasons six and seven— both in production in 4K—will premiere from 2017 to 2018. The series is broadcast in more than 160 countries around the world and is watched in 600 million homes. The preschool animated comedy series, Paprika, offers storylines following the lives of twins, Olivia and Stan. Stan is a little daredevil who puts faith in his instinct and his motorized wheelchair. Olivia is creative, efficient, and brainy. When it comes to having fun, together, they transform ordinary happenings into amazing adventures. The series, commissioned by France Télévisions and Disney Junior (EMEA), is currently in production and seeking licensees across key categories. The series is set to be launched between Q4 2017 and Q1 2018 globally. Zig & Sharko, Xilam’s slapstick comedy for ages 6–10, airs on Gulli in France, K2/Frisbee and Boing in Italy, Super RTL in Germany, Karusel in Russia, Nickelodeon India, and Disney Asia. Season two of Zig & Sharko continues the chronicles of a hungry hyena’s futile schemes to take a bite out of a mermaid named Marina, who is under the protection of a tough-as-nails shark. At BLE, Xilam is seeking toy and game, publishing, and promotional partners to extend the brand globally.

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brand licensing

EUROPE preview

2017

Genius Brands

Slated to premiere on Nickelodeon’s Nick Jr. in 2018, Genius Brands is currently in development on season one and two of Rainbow Rangers. The CGI-animated preschool series follows “Earth’s First Responders”, seven girls, each with her own personality and powers, that live in Kaleidoscopia. But whenever there’s trouble for the people, animals, or natural wonders on Earth, the Rangers ride a rainbow across the sky to save the day. A global merchandising, licensing, and retail program across all key categories will coincide with the series’ launch. Fisher-Price is the global master toy partner. It will create a range of preschool products in the toy category, including dolls, figures, playsets, plush, vehicles, interactive toys, musical toys, roleplay, and more. Genius Brands has appointed additional licensees including Global Design Concepts for bags and luggage, Handcraft for underwear, and Taste Beauty for beauty and bath products. Following its 2016 launch on YouTube and across major retailers, including Claire’s, Toys “R” Us and Kohl’s, Genius Brands’ music-driven brand SpacePOP launches in Southern Europe and China. The company will expand product lines with more apparel and accessories for a broader age range, including a retail launch with Spirit Halloween this fall, and to grow the brand internationally with content distribution across traditional broadcast channels and digitally. With approximately 17 million YouTube channel views and more than 60,000 subscribers, SpacePOP launched with beauty and bath products (Taste Beauty); books, with the launch of the second SpacePOP chapter book Rockin’ The Rebellion (Macmillan Children’s Publishing Group); plush bags (Commonwealth/License 2 Play); collector fashion dolls (Madame Alexander); kids’ electronics (KIDdesigns); bags, backpacks, and water bottles (FAB Starpoint); socks, umbrellas and cold weather accessories (Berkshire Fashions); activity sets (Canal Toys); board games and puzzles (Goliath); novelty candy (Flix Candy); DVDs (Sony Pictures Home Entertainment); and music (Sony Music/Legacy Recordings). SpacePOP is also available on Toon Goggles, PopJam, BatteryPOP, and the Kid Genius Cartoon Channel on Comcast, as well as on OTT platforms such as Amazon, Apple, Roku, and more. It has a combined audience of nearly 50 million. Genius Brands debuted a new SpacePOP app (available on Amazon Fire, Apple TV and Roku) this year.

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MGA Entertainment

MGA Entertainment’s Num Noms are scented novelty and collectible toys that girls can mix, match, and stack. The brand has a digital presence of more than 165 million views on YouTube, with its Num Noms Snackables YouTube series receiving more than 46 million views. Num Noms is in full distribution across mass retail, including Toys “R” Us (TRU), Walmart, Target, and Amazon as well as mid-tier and specialty retailers in the U.S. The Num Noms toy line features more than 400 characters. Series four launched in May and and series five is expected to launch in January 2018. MGA has created a global licensing program with more than 90 partners worldwide across all major categories, including apparel and accessories, toys, party goods, electronics, home goods, back to school, stationery, sporting goods, confectionery, seasonal, and publishing. Num Noms is also available across EMEA in all major retailers and independents. Almost 15 percent of the Snackables global audience is in Europe, and more than 5 million Num Noms have been sold in the UK alone since launch. L.O.L. Surprise! launched in early December 2016 and sold out within a week. For girls ages 6–9, the dolls offer seven layers of surprises, with a mini fashion doll as the final surprise. L.O.L. Surprise! is currently at major U.S. retailers. UK retail partners include Tesco, Claire’s, ASDA, Argos, Smyths, TRU, and The Entertainer, plus specialty partners including Fenwick, Harrods, and Toymaster. The L.O.L. Surprise! global licensing program has more than 30 licensing partners across categories including apparel, accessories, back to school, stationery, games and puzzles, novelty, health and beauty, and home décor. There are more than 35 licensees for Little Tikes worldwide across a broad range of categories. At BLE, MGA is seeking new partnerships with licensees and retailers across Europe and Australia for Little Tikes Kids, a lifestyle brand utilizing the key attributes of comfort, durability, and imaginative play to non-toy categories for fall 2018.

There’s No Other City Like New York and No Other Show Like Toy Fair!

• More than 1,000 exhibitors • 150,000+ products including 7,000 world debuts • 4 days, 1 location – in the heart of New York City

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COMPANY PROFILE

Japanese Co. Brings Unique Designs, Eco-Friendly Approach to U.S.

People Toy Co. Launches Product Lines for Babies, Toddlers ineteen years after bringing its 3-D magnetic building tiles to U.S. retailers through a Valtech partnership, People Co. launched its U.S. toy division

in 2016. “We’ve been preparing for this moment for some time, and with more parents looking for educational toys, it finally felt right last year,” says Rudy Valenta, who led the Magna-Tiles brand at Valtech and now serves as president of People Toy Company, the U.S. division. “Our launch has also benefited from all of the recent research showing the importance of early learning.” Started in Asia in 1977, this Japanese toymaker has launched three U.S. product lines— Brain Builders, Mochi, and People Blocks—that

Mochi Blocks

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encourage natural development in babies and toddlers. Each rattle, teether, and building block takes a child’s specific age and natural tendencies into account. For example, the Educational Eddie Rattle features a nipple-shaped hat that encourages teething babies to suck and chew on a familiar form and texture. “Our products are not only fun but also made to correspond to researched developmental milestones that doctors and educators follow,” Valenta says. “Once parents hear how our toys help kids to meet their milestones, they want to get the whole set.” More than a million U.S. tourists traveled to Japan in 2016, and more than 1.4 million Japanese Americans reside in the U.S. as of 2015, according to the Pew Research Center. So, many American parents had already become familiar with People Co. products overseas and embraced the ability to purchase them locally. But others were initially skeptical about unusual shapes, such as squids and giant hands. “At first, the design takes parents aback as our products look like nothing on the U.S. market today,” Valenta says. A key strategy has been working with local parenting groups to educate new parents about the developmental benefits of their child playing with the right toy at the right time. “Once parents experience how much their child loves the toys first hand, they swear by them,” Valenta added. In maintaining the designs that made its products popular in the Pacific, People Toy Company

Elaine Andrus

has continued to manufacture its Mochi series from a bioplastic that was developed through a partnership with the Japanese government. “The goal was to find sustainable and positive uses for excess rice in Japan,” Valenta says. “We source all of the food-grade rice used in the plastic to make sure it meets our requirements.” Mochi products are made of 51-percent rice, and each toy is hand-assembled to precise specifications, without using any toxic adhesives or potentially harmful paints. Starch molds produce a swirl pattern that is unique and distinctive on each piece. “Since we do our manufacturing and distribution, we can make sure our customers get the high quality baby toys they have come to expect from us,” Valenta says. “Everything is designed to be used for years. It’s not something to be used once and forgotten about.” Looking ahead to 2018 and beyond, People Toy Company aims to expand its product offerings to U.S. consumers. “Our goal is to get our U.S. products on the same timeline as our Japanese ones,” Valenta says. With its retailers and consumers asking for more, the company plans to give the people what they want. From construction sets to bikes and baby products, there is a lot more to come from this people company.

Mochi Teething Ring

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SeSame WorkShop Ed WElls

Sesame Workshop named Ed Wells as head of international media and education. In this role, Wells will manage Sesame’s international offices and expansion efforts focused throughout Europe, the GCC, Latin America, and Asia Pacific. He will oversee all production, distribution, themed entertainment, education, and licensing businesses for the Workshop across these regions. Most recently, Wells served as executive vice-president and head of international for WWE, Inc., where he was responsible for the global strategic development of WWE’s brand and businesses, including the launch of the direct-to-consumer subscription service, WWE Network. Prior to that, he worked across the Viacom International Media Networks brands based in New York, Singapore, and Japan, where he served as vice-president and general manager of Nickelodeon.

Netflix

MElissa Cobb Melissa Cobb joined Netflix as vice-president of kids and family, overseeing the creation and acquisition of series and films for children and families. Based in the Los Angeles office, Cobb reports to Chief Content Officer Ted Sarandos. In her role, Cobb leads the content team responsible for bringing kids and family titles to Netflix members in 190 countries, with an expanded focus on high quality series and event programming across the spectrum of kids and family entertainment, including both animation and live action. Cobb joins Netflix from DreamWorks, where she most recently was chief creative officer and head of studio for Oriental DreamWorks. Based in Shanghai, China, she oversaw all aspects of running the studio and U.S./ China collaboration, including creative oversight of all projects in development and production, business strategy, production strategy and more for a slate of animated feature films targeted to a global audience. She insured the green light of a first feature, Everest, slated for a global release in fall 2019 with Universal. Prior, Cobb served as a producer at DreamWorks Animation, responsible for all aspects of producing animated feature films including the Kung Fu Panda trilogy. She also worked at 20th Century Fox Feature Animation and Walt Disney Pictures.

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WarNer BroS. CoNSumer produCtS Julia JEnsEn and RaChEl WaklEy

Warner Bros. Consumer Products (WBCP) appointed Julia Jensen as senior vice-president, publicity and communications, and Rachel Wakley as general manager, WBCP UK & Ireland. In her new role, Jensen is responsible for developing and spearheading communication strategies that position WBCP as an industry leader and propel consumer engagement and awareness for its best-in-class brands and franchises. Jensen will collaborate with partners cross-divisionally and externally to drive public relations efforts for global licensing, retail, and promotional programs across all WBCP products and experiences. She reports directly to Pam Lifford, president, WBCP. Jensen spent 15 years at Mattel, where she served as vice-president, global brands communications, spearheading the global communications strategy for iconic brands such as Barbie and serving as key communications contact for partnership management across diverse industries, including fashion, technology, and entertainment. Jensen joins WBCP from WWE where, as vice-president of brands, she developed strategies designed to increase brand engagement and cultural relevancy. Earlier in her career, she held positions at FleishmanHillard, Ketchum, and Agnew, Carter McCarthy, where she developed creative programs for successful brands such as Levi’s Jeans, Cabbage Patch Kids, and Clorox. Wakley will be charged with leading the UK & Ireland consumer products team and promoting the company’s cross-category plans across retail, managing and developing a diverse portfolio of brands and licensees. Wakley will also join Warner Bros. UK’s executive committee. She will report directly to John Stanley, executive vice-president and branding director, Warner Bros. Home Entertainment Group UK, Ireland, Spain & Nordics, and Julian Moon, senior vice-president, WBCP EMEA. With a background spanning home entertainment, toys, video games, FMCG and retail, Wakley arrives from Tesco, where she was most recently its head of licensing. Prior to Tesco, Wakley held various commercial positions for Paramount Pictures, Coca-Cola Enterprises, and Upper Deck International as well as Disney and Activision Blizzard.

Month 2016 tfe XX

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<----- LEFT HAND PAGE

OCTOBER

2017Ð2018 CALENDAR OF EVENTS /FEBRUARY

/OCTOBER 3–5

Fall Toy Preview

3–7

5–8

New York Comic-Con

12–15

ABC Kids Expo

17–20

/MARCH

/NOVEMBER Play Fair

4–7

Neighborhood Toy Store Day

11–13

Chicago Toy & Game Conferences

15–17

Chicago Toy & Game Fair

20–24 26–29

/DECEMBER Myrtle Beach, SC • grandstrandgiftshow.com

/APRIL 5–8

International Halloween Show

9–12

Hong Kong Toys & Games Fair

10–12

Hong Kong Convention Center Hong Kong • hktdc.com

Hong Kong Baby Products Fair

27–30

International CES

/MAY 7–9

blackyellowmagentacyan

20–22

SURTEX Jacob Javits Center New York City •surtex.com

The Toy Fair Olympia London London • toyfair.co.uk

31–2/4

PlayCon San Francisco Jazz San Francisco • worldcongressofplay.com

Halloween & Party Expo New Orleans Morial Convention Center New Orleans • halloweenpartyexpo.com

23–25

Hong Kong Gifts & Premium Fair Hong Kong Convention Center Hong Kong • hktdc.com

Las Vegas Convention Center Las Vegas • ces.tech 12–15

The London Book Fair Olympia London London • londonbookfair.co.uk

Hong Kong Convention Center Hong Kong • hktdc.com 9–12

MIPTV Palais des Festivals Cannes, France • miptv.com

/JANUARY

8–11

PAX East Boston Convention & Exhibition Center Boston • east.paxsite.com

Halloween Tower, 1115 Broadway New York City • hiaonline.org 8–11

Bologna Children’s Book Fair Bologna Fair Center Bologna, Italy • bookfair.bolognafiere.it

Grand Strand Gift Show Myrtle Beach Convention Center

4–7

JPMA Baby Show Walter E. Washington Convention Center Washington, DC • bookfair.bolognafiere.it

Navy Pier Chicago • chitag.com 3–6

SXSW Gaming Expo Austin Convention Center Austin, TX • gaming.sxsw.com

Navy Pier Chicago • chitag.com 18–19

ToyFest West South Point Hotel Las Vegas • toyfestwest.com

Nationwide Nationwide •astratoy.org 16–17

Australian Toy, Hobby & Licensing Fair Melbourne Convention Center Melbourne • austoy.com.au

Jacob Javits Center New York City • toyassociation.org 11

American International Toy Fair Jacob Javits Center New York City • toyassociation.org

Las Vegas Convention Center Las Vegas • toyassociation.org 4–5

Kidscreen Summit 2018 InterContinental Miami Miami • summit.kidscreen.com

Jacob Javits Center New York City • nynow.com 17–19

NY Now Jacob Javits Center New York City • nynow.com

Dallas Market Center Dallas • toyassociation.org

20–23

National Stationery Show Jacob Javits Center New York City • nationalstationeryshow.com

Spielwarenmesse Nuremberg Exhibition Center Nuremberg • spielwarenmesse.de

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ACTION, ATTITUDE & A NEW SERIES COMING SOON

Jennifer Coleman • jcoleman@4kmedia.com • +1.212.590.2120 yugioh.com • rebeccabonbon.net.br

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