Volume 4, No. 10
September 2009
Features 20 Kirk Bozigian’s HKB !deas Is Ready for Combat by Chris Adams
22 The Juvenile Category
Speaks Value to Parents in the Digital Age
by Chris Adams
25 ABC Kids Expo:
Product Presentation
by Chris Adams
Departments
28 Facts for Fun:
Science and Exploration
by Paul Narula
30 Science and Exploration: Product Presentation
by Paul Narula
:
32 Duncan
by Paul Narula
34
: Product Presentation
by Laurie Leahey
Observations & Opinions
page 4
Sizzlers
page 6
Specialty Sizzlers
page 8
The Ticker
page 10
Entertainment Marketplace: The Secret Saturdays
page 12
Merchandise Makers: Fundex
page 14
Shelf Talkers
page 16
Industry Forum: TIA
page 18
You’re Hired
page 36
Calendar of Events
page 38
ON THIS PAGE (CLOCKWISE FROM THE TOP): Elmer’s Magnificent Manicure Kit, SmartLab’s Space Exploration kit, and Hasbro’s Step Start Walk ’n Ride
ON THE COVER: International Playthings’ Learn and Grow-Bot, Infantino’s Fold & Go Bouncer, and Chicco’s Talking Vacation Car COVER BY DESIGN EDGE
OBSERVATIONS & OPINIONS
WWW.ANBMEDIA.COM
WHAT ’S OLD IS NEW AGAIN
PUBLISHED
BY
NANCY LOMBARDI
ver the past few months in this space we have been discussing how to find opportunity during this recession. The overall economy is certainly bleak, but when speaking with individuals, one by one, some report that business is not so bad. And for some, business during the recession has been great. Recessions, while tough to endure, are cyclical. Trends are just as cyclical. What’s hot today is out tomorrow only to become hot again. It’s following the adage, what’s old is new again. And, what’s new again in the toy industry is Sears. Sears Toy Shops launched last month in 20 stores in the New York-, Los Angeles-, Chicago-, and San Francisco-metro areas. The assortment is a mix of mass and specialty products from Mattel and Hasbro to Schylling and Briarpatch. It is expected that the Toy Shops (located near kids’ apparel) will roll out to more Sears locations in 2010. Once a titan in the toy industry—everyone has a Sears Wish Book memory—Sears, like so many other department stores, left the toy business years ago for myriad reasons. Now that KB Toys is gone and the Macy’s/FAO Schwarz toy shops have ceased, there is a void in department stores, and in the mall itself, for kids. While many malls and department stores are quite empty these days due to the recession, this is still an opportunity that should not be passed up. Malls are family destinations. Why not focus on the family to lure back shoppers? Moms and grandparents will be in Sears shopping for kids’ apparel so why not have a Toy Shop adjacent to apparel? Of course, Sears, part of Sears Holdings, also owns Kmart. Both stores have not been on the toy industry radar as of late. Much of the toy talk usually focuses around Walmart, Target, and Toys “R” Us. Now that Walmart has announced that it is pulling back on toy SKUs by streamlining its focus to children ages 3–5, there is some opportunity for others to step up. TRU has the most to gain from the opportunity, but Kmart and Sears can gain as well. In addition, Barnes & Noble and Borders have also announced expanded toy departments. This is more no-brainer than news, considering how successful it has been for smaller specialty stores. While there are certainly cross-over shoppers among all of these stores, there are also certain demographics who tend to shop one and not another—the success of the Kmart and Sears layaway plans proves it. But in some cases it may simply be a matter of location; we all shop close to home. Sears/Kmart may not be a top toy destination, yet the company’s recent hiring of Julia Fitzgerald as DVP, CMO (whose most recent post was at Vtech) shows they are serious about investing in the toy business and that provides opportunity for all.
O
4 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
BY ANB
MEDIA • Volume 4, Number 10
PUBLISHER BOB GLASER BOB@ANBMEDIA.COM ASSOCIATE PUBLISHER ANDY KRINNER ANDY@ANBMEDIA.COM ADVERTISING MANAGER AMY LAND AMY@ANBMEDIA.COM CONTROLLER MARY GROGAN MARY@ANBMEDIA.COM EDITOR IN CHIEF JIM SILVER JIM@ANBMEDIA.COM EDITORIAL DIRECTOR NANCY LOMBARDI NANCY@ANBMEDIA.COM MANAGING EDITOR CHRIS ADAMS CHRISA@ANBMEDIA.COM EDITOR AT LARGE CHRISTOPHER BYRNE CHRISB@ANBMEDIA.COM ASSISTANT EDITORS LAURIE LEAHEY; LAURIE@ANBMEDIA.COM PAUL NARULA; PAUL@ANBMEDIA.COM WEB MASTER ERIK KIECKHAFER ERIK@ANBMEDIA.COM WEB CONTENT MANAGER BRENDAN SANABRIA BRENDAN@ANBMEDIA.COM CONTRIBUTOR MATT NUCCIO, MATT@DESIGNEDGE.NET HONG KONG REPRESENTATIVE TONY LEE SMART REGENT PRODUCTIONS LTD., 66–72 STANLEY STREET, ROOM 603, KAI TAK COMMERCIAL BUILDING, CENTRAL HONG KONG PHONE: 2815 0166 • FAX: 2815 6911 • SREGENT@NETVIGATOR.COM PUBLIC RELATIONS REPRESENTATIVE JOSSLYNNE WELCH LITZKY PUBLIC RELATIONS, 320 SINATRA DRIVE, HOBOKEN, N.J. 07030 (201) 222–9118 EXT. 13 • JWELCH@LITZKYPR.COM INTERESTED IN A SUBSCRIPTION? CONTACT SUBSCRIPTIONS@ANBMEDIA.COM ANB MEDIA, INC. 229 WEST 28TH STREET, SUITE 401, NEW YORK, N.Y. 10001 PHONE: (646) 763–8710 • FAX: (646) 763–8727 TOYS & FAMILY ENTERTAINMENT and SPECIALTY EMPORIUM are published monthly by aNb Media, Inc. Copyright 2009 aNb Media, Inc. All rights reserved. No part of this publication may be reproduced or
transmitted in any form, or by any means, electronic or mechanical, including photocopy, recording,
or any information storage and retrieval system, without written permission from the publisher. Printed in the U.S.A. TOYS & FAMILY ENTERTAINMENT and SPECIALTY EMPORIUM are registered trade-
marks of aNb Media, Inc. Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of management.
SIZZLERS
SIZZLERS: WHAT ’S MOVING OFF STORE SHELVES? WHAT ARE THE HOTTEST WEB ORDERS? Here is an alphabetical listing of the hottest-selling items in the toy industry, based on a combined survey of both offline and online retailers, reflecting the previous month’s sales. APPLES TO APPLES PARTY BOX EDITION Mattel
MADDEN NFL 10 FOR XBOX 360 EA Sports
BAKUGAN TRAP ASSORTMENT Spin Master
RAINFOREST MELODIES AND LIGHTS DELUXE GYM Fisher-Price
BARBIE WEDDING DAY DOLL Mattel G.I. JOE RISE OF THE COBRA ACTION FIGURE ASSORTMENT Hasbro
STEP2 WATERWHEEL ACTIVITY PLAY TABLE Step2
G.I. JOE Ripcord Figure
HALO WARS CONSTRUCTION ASSORTMENT MEGA Brands
TAG LeapFrog
Liv Doll Assortment
HYPER DASH Wild Planet
TRANSFORMERS: REVENGE OF THE FALLEN FIGURE ASSORTMENT Hasbro
LEGO STAR WARS ASSORTMENT LEGO LIV DOLL ASSORTMENT Spin Master
6 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
TRANSFORMERS: REVENGE OF THE FALLEN BUMBLEBEE VOICE MIXER Hasbro
WII SPORTS RESORT Nintendo Madden NFL 10 for Xbox 360
SPECIALTY SIZZLERS
SPECIALTY SIZZLERS: WHAT ’S MOVING OFF STORE SHELVES IN THE SPECIALTY MARKET? This is an alphabetical listing of the hottest-selling items in the specialty segment of the toy industry, based on a survey of independent toy and gift retailers, reflecting the previous month’s sales.
BANANAGRAMS Bananagrams BOOM BALL SLING SHOT Cadaco
PLASMACAR PlaSmart
Bananagrams
Spiffy Spa
SNAP CAPS: THE ORIGINAL INTERCHANGEABLE
DOINK-IT DARTS Marky Sparky
BOTTLE CAP NECKLACE M3 Girl Designs
ERECTOR SET ASSORTMENT Schylling
Max Liquidator Eliminator
HEXBUG Innovation First PlasmaCar
MAX LIQUIDATOR ELIMINATOR Prime Time Toys
8 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
SPIFFY SPA Alex SUPER SKIPPER International Playthings
“iHobby Expo is a great showpiece
for the hobby industry and I feel it is worth my while traveling from Ireland to attend.” —Mark Cuffe, Mark’s Models, Dublin, Ireland
“This was my first trade show. I’m impressed and glad I came.”
Paul K Guillow Pegasus Hobbies Phoenix Toys & Novelties Plastruct Inc Premier Kites & Design —Bob Kampe, Island Train and Hobby, ProDesign Model Production Pro-Line Venice, Florida Proxxon/Prox-Tech Inc Puzzled Inc Hangzhou Lin’an Beyonder Power Exhibitors Include: Quayside Publishing Group (MBI) Co Ltd AA Portable Power R/C Car Magazine Haoye Limited Accor Hospitality/Motel 6 Racemasters, Inc/AFX Hape International Accurate Miniatures RailCam/HobbyCam by ATS Happytime R/C Hobby Distributors Acela/Northeast Corridor Layout Railway Productions Heimburger House Publishing Acrylicos Vallejo S.L. RAM Models Inc. Himoto Racing Action Hobby RC-HOME/Prostar Batteries Inc. Hitec RCD USA, LLC Air Age Media Red Cat Racing Hobby Manufacturers Association Airborne Models REH Distributing Hobby Merchandiser Airfix/Humbrol Replicarz Hobbycraft Canada Alpha Precision Abrasives RJ Speed HobbyTown USA Al’s Hobby Shop Robotis Hobbytyme AMB i.t. Rotory Modeler Magazine Hobzob aNb Media Hong Kong Trade Development Council SCX Tecnitoys AristoCraft Trains/Polk’s Hobby Shenzhen Desire Power Technology Horizon Hobby Inc Auto World CO., Ltd. Hornby America b2b Replicas Ship Chandler Independent Highrailers Midwest Bachmann Trains Siriani & Associates Isolde Industries Big Squid RC Skywide (HK) Ltd Iwata-Medea Inc Blu Track Smart Energy Joe’s Brick Depot Bob Smith Industries Inc Soaring Arrow Electronics Kalmbach Publishing Co Burfitt Tools Australia SoundTraxx/Blackstone Models KATO USA Inc Byron Originals Stevens International Kenosha Garden Railroad Society Caboose Industries Sullivan Products KL Corporation Carrera of America Sun Star Die-Cast America Inc Kookle Gifts Castle Creations Inc Sun Trade Ltd LGB Model Railroad Club of Chicago China Toy Association Lionel Trains CIS-Associates, LLC M.T.H. Electric Trains CMW Holdings/Classic Metal Works Magnum Enterprises Cobra RC Toys Maplegate Media Group Common Sense RC Marklin, Inc. Daron Worldwide Trading Maxx Products International LLC Delta of North America Merlin Glow Plugs Inc. DHS Diecast Micro-Trains Line Co Donegan Optical Company Inc Midwest Products Co Du-Bro Products Minichamps North America Inc EDS Racing Products Minicraft Models Eduard Model Accessories MMD Squadron Electronic Model Systems Mobil Aviation Historical Exhibits Empire Hobby, LLC Model Builders Supply Enerland Co Ltd Model Power Evergreen Scale Models Model Rectifier Corporation Excel Hobby Blade Corp Model Shipways/Model Expo Four Pi Inc Moebius Models Fun Lines National Association of Rocketry Games Workshop Nine Eagles Garrett Metal Detectors Northwest N Trak Model Railroad Gayla Industries Inc Northwest Trainmasters HO Modular GC Laser Railroad Club Golden Bell Press Novak Electronics, Inc Good L Corp Over Dose Racing & Technologies Great Planes Model Dist. Palco Sports Green Light LLC Panache Place, Inc Grex Airbrush Guangzhou Walkera Technology Co Ltd Parma International
Sunrich Toys & Hobby Sunward Aerospace Tekin, Inc The Car Room Magazine The Coachyard/Thinfilm The Desktop Cash Register The Testor Corporation Think Omnimedia LLC (Xtreme R/C Cars Magazine) Thunder Power RC Thunder Tech Racing Tiny Brite Lights, LLC TM Books & Video Topsoaring New Technology Co Ltd Toymine International Inc Traplet Dist Traxxas Tri-Technical Systems Trossen Robotics Trumpeter Models Tru-Square Metal Products Tyler Retail Systems Inc Venture Crew 57 Club-Baden Powell Modular Railroad Club Venture Hobbies Williams by Bachmann Wingtote LLC Wm K Walthers Woodland Scenics World’s Greatest Hobby on Tour Xtreme Racing Xuron Corporation Zona Tool Co
“ The Hobby University Seminars , and especially the one
on ‘The Bottom Line’, was extremely valuable to a new retailer.” —Carrie Green, the Clover Leaf, Union Gap, WA
October 22 and 23 — Trade October 24 and 25 — Trade & Consumer Donald E. Stephens Convention Center Rosemont (Chicago) IL See over 350 displays of “NEW”radio control, model railroad, plastics & die cast, toy, and general hobby products. Source products for children and adults of all ages and skill levels. Attend valuable educational seminars to help you increase sales Network with your industry peers Meet future hobby enthusiasts—over 15,800 in 2008
Endorsed by
To secure your preferred exhibit Space, email boothsales@iHobbyExpo.com
Sponsored by
To receive attendee registration information call
DESKTOP CASH REGISTER BLUE E P 77C 17M 0Y 24K
877-To-Hobby or visit
www.iHobbyExpo.com
B264_aNB_ad_Sept_1pr.indd 1
B264 iHobby ad aNb September 2009 due 8/14/09
8/11/09 3:25 PM
THE TICKER
A RECAP OF INDUSTRY HEADLINES BABIES ‘R’ US ADDS ROWLEY COLLECTION
Babies “R” Us announced that it has added an exclusive collection of fashion-forward baby products by designer Cynthia Rowley to its assortment of differentiated merchandise offerings. The Hooray by Cynthia Rowley collection offers an array of products from layette, playwear, and bibs to baby blankets and diaper bags. The full Hooray collection is available in 155 Babies “R” Us stores, including its flagship stores Toys “R” Us Times Square and Babies “R” Us Union Square, and online at Babiesrus.com this month. The Hooray collection, inspired by Cynthia’s love of unique details and color combinations that can be mixed and matched, marks her debut in the baby products market. The fall apparel assortment includes layette pieces such as bodysuits, coveralls, dresses, and accessories in sizes 0–12 months, as well as playwear separates for girls and boys from 3–48 months. The apparel line features a variety of signature prints, plaids, and striped and dotted patterns, using fabrics such as baby-soft corduroy and chunky sweater knits. The full collection includes bibs that feature prints resembling tuxedos and gemmed necklaces; blankets; and diaper bags. The collection will expand in 2010 to include additional items such as bedding, soft bath, room décor, and more.
Hooray by Cynthia Rowley Tuxedo Bib
PROPOSED THE LICENSING SHOW POSTPONED DUE TO RECESSION
Linda Cohen, show director for the proposed THE Licensing Event trade show that had a planned launch in April 2010 in New York City, recently announced that it has become clear that as a result of the terrible economic conditions over the past year, an event in 2010 will not work for many in the licensing and retailing communities. It has been decided, in the best interest of the licensing industry, to postpone THE Licensing Event until the effects of the current recession have definitively started to lift. Cohen adds that she looks forward to producing the perfect event in New York, at just the right time.
SEARS OPENS TOY SHOPS
On August 15 Sears debuted Toy Shops inside 20 nationwide locations in the New York, Los Angeles, Chicago, and San Francisco areas. The shops offer a mix of mass-market items from companies such as Mattel, Hasbro, Jakks, Spin Master, and LEGO. In addition, the shops include a mix of specialty product from Schylling, Learning Curve, Madame Alexander, Gund, Russ Berrie, and Briarpatch. Private label offerings featuring Sears Craftsman and Kenmore brands are also available. “We are bringing toys back to Sears,” says Dev Mukherjee, SVP and president of the seasonal and toys business units for Sears Holdings during an August media walk though of the Toy Shop in the Woodbridge Center Mall in New Jersey. The core target is ages 3-5 with the Toy Shop aligned next to kids’ apparel. The Toy Shop also features a computer station with internet access for consumers to shop online. The Toy Shops are expected to carry 1,000 SKUs with a total of 5,000 toy SKUs available online. “This idea came out of customer requests,” says Julia Fitzgerald, DVP, CMO for Sears Holdings. It is expected that the Toy Shops will continue to open in additional Sears locations throughout 2010. Visit www.sears.com/toyshops
KB’S TRADEMARK, LOGOS SOLD AT AUCTION
KB Toys sold its trademark, logos, and web addresses at a bankruptcy auction for $2.1 million, as reported by Reuters. CE Stores, a retail operator, won the auction, beating out bids from the company’s lenders and another retailer, Jimmy Jazz,
10 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
according to Gabe Fried, founder of Streambank LLC, which managed the sale of the KB Toys intellectual property. The funds from the KB Toys auction will go toward paying off the company’s creditors.
JAKKS PACIFIC AND ROUND 5 SIGN MMA LICENSING AGREEMENT
Jakks Pacific, Inc., master toy licensee for Ultimate Fighting Championship (UFC), announced a sub-licensing agreement with Mixed Martial Arts (MMA) collectibles company Round 5 Corp. to share UFC and MMA talent. The agreement will allow both companies access to the biggest MMA fighters in order to manufacture, market, and distribute action figures and related products under the UFC umbrella. As a result, both companies now have access to a significantly larger MMA talent pool, including Randy Couture, Andrei Arlovski, Matt Hughes, Clay Guida, Chuck Liddell, Forrest Griffin, Brock Lesnar, BJ Penn, and other top MMA fighters. Jakks’ new UFC line of toys and collectibles is expected to be available at retailers nationwide starting this fall, with plans to roll out the newly acquired talent beginning as early as spring 2010. Along with the full line of deluxe articulated action figures, Jakks also expects to offer octagon playsets, accessories, and roleplay toys based on the UFC, PRIDE Fighting Championship, and World Extreme Cagefighting.
SEPTEMBER 2009 TOYS & FAMILY ENTERTAINMENT 11
ENTERTAINMENT MARKETPLACE
CARTOON NETWORK ENTERPRISES BY LAURIE LEAHEY
o a family of secret scientists, ordinary folktales aren’t just legends—they’re real life mysteries and adventures. Since October 3, 2008, this family has been bringing kids along on these adventures through the Cartoon Network fantasy-adventure series The Secret Saturdays. Targeted to boys 6–11, The Secret Saturdays follows Zak Saturday and his
T
parents, Doc and Drew. Together they make up a family of world-saving scientists. The Saturdays live in a hidden base with their hyper, exotic pets Fiskerton, Komodo, and Zon, and are part of a network of scientists who protect the world against evil. Traveling from the Gobi Desert to the Marianas Trench, the
12 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
Saturdays explore ancient temples and tangle with twisted villains, such as V.V. Argost, who disguises his evil plans under the ruse of his popular television show Weird World. The Saturday’s adventures also allow them to search for cryptids, mysterious creatures that live undercover all over the world. Sometimes Doc, Drew, and Zak must protect the cryptids, but other times, the cryptids are a danger to the world. Produced by Porchlight Entertainment in Los Angeles, Calif., the show has gained immense popularity among boys due to its rich characters and actionpacked content. A second season of The Secret Saturdays is tentatively slated to start airing November 7. Cartoon Network Enterprises, the licensing and merchandising arm of the kids’ cable network, is giving kids a chance to live out the action and adventure of The Secret Saturdays through a fully immersive consumer products program for the series. Mattel signed on as master toy licensee and will produce action figures, playsets, roleplay items, and more. Other licensees include Random House for a full publishing program, Hybrid Tees for boys’ apparel, D3 Publisher for video games, and Warner Home Video for episodes of The Secret Saturdays on DVD. Licensed product began launching at retail this summer and will continue throughout the fall. Through these licensed products and more, fans will get to battle, collect, and discover just like the Secret Saturdays.
NEED
TO
KNOW
• The Secret Saturdays features the voice talents of Phil Morris as Doc Saturday, Nicole Sullivan as Drew Saturday, Sam Lerner as Zak Saturday, Diedrich Bader as Fiskerton, Fred Tatasciore as Zon and Komodo, and Corey Burton as V.V. Argost. • Jay Stephens, creator of The Secret Saturdays, began his career creating independent comic books, such as Atomic City Tales, The Land of Nod, and Jetcat Clubhouse. He has won two Daytime Emmy Awards for his NBC and Discovery Kids series Tutenstein.
• The Secret Saturdays airs Saturday mornings at 8:30 A.M. EST/PST on Cartoon Network.
WARNER HOME VIDEO
MATTEL
As master toy partner for The Secret Saturdays, Mattel will manufacture, market, and sell a wide range of toys inspired by the series, including action figures, playsets, roleplay items, and more. With Zak’s Cryptipedia, kids can unlock secret facts about the Cryptid collectibles and action figures just like Zak. The Cryptipedia can also be used as a tracking device to find nearby invisible Cryptids. Each Cryptipedia includes an exclusive Komodo figure with collectible card. It is for ages 4 and up.
D3PUBLISHER
This fall D3Publisher will release the first interactive title for The Secret Saturdays brand with The Secret Saturdays: Beasts of the 5th Sun for the Wii, PlayStation 2, Nintendo DS, and PSP. Players will adventure through 10 action-packed levels ranging from dangerous jungles to lost undersea cities to collect and interact with more than 30 neverbefore-seen Cryptids. Playing as Zak Saturday and the rest of the Saturday family, players will navigate through fun puzzle elements to locate hidden Cryptids and discover new paths as they fight recognizable enemies from the show, including Van Rook, Piecemeal, Munya, and V.V. Argost.
Warner Home Video debuted five episodes from the television series’ first season with the DVD release of The Secret Saturdays— Volume 1. The DVD contains a mix of bonus features, including deleted scenes, a photo gallery, and animatics. Volume 2 will be available October 27.
HYBRID TEES
Hybrid Tees will create a line of boys’ T-shirts and sweatshirts drawing upon the main characters and Cryptids made popular in the series, with product launching in time for this holiday season across all tiers of retail.
RANDOM HOUSE
A full publishing program from Random House builds on an existing partnership between Cartoon Network Enterprises and Random House’s Del Rey Manga imprint to release two titles. Debuting this fall, The Secret Saturdays film-comic from Del Ray Manga will feature detailed, full-color stills straight from the animated series. Del Rey Manga will also publish an original black-and-white, manga-inspired graphic novel based on the series, which will debut in fall 2010. Random House will add chapter and activity books, as well as The Official Cryptid Field Guide (shown).
SEPTEMBER 2009 TOYS & FAMILY ENTERTAINMENT 13
MERCHANDISE MAKERS
FUN, GAMES, AND MORE BY
PAUL NARULA
laying a board game or a card ways. The first is by creating games that can game can involve any number span multiple age demographics. Fundex of factors to make the play hap- designs its games to be easy to understand and pen. There are the rules of the simple to play, with more complex patterns game, the board or cards, dice, emerging depending on the players themextra pieces, and numerous other items and selves. Hence, a child and parent can play aspects of play that come together. Perhaps together without either feeling bored or upset most important of these is the group of people at the disparity in skill level or difficulty who sit around the table, ready to play. inherent in the game. Certainly, game company Fundex believes In addition, Fundex has formed new that getting players connected during the licensing agreements for UNO, Scrabble, course of a game is perhaps one of the most Toss Across, Rubik’s Cube and Magic 8 Ball, important things a game can do for a group of which were formerly licensed to Sababa. The friends or family. classic play patterns of these Fundex was founded in games appeal to all ages. 1986 by Peter Voigt and Fundex has also creathis son Chip. The compaed themed versions ny was launched with the of these games, such card game Phase 10, as Major League which continues to be one Baseball Scrabble, to of the most successful attract more players products in the Fundex to classic game play line. The company’s phiand encourage peolosophy is centered on the ple with disparate ability of games to bring interests to gather people together. “We create around the same products for several different targame. “Licensing will gets but look to connect work to support our phiFundex’s co-branded University of people, or groups of people, losophy of bringing Michigan Rubik’s Cube around a single game play people together,” says moment,” says Jill Bazos, vice-president of Bazos, formerly of Sababa Toys. marketing at Fundex. The company often Though Fundex remains focused on makes use of its tagline, “Fundex Connects,” games, the company has expanded into new to illustrate its dedication to helping forge categories since its founding. In 2005, the connections. Classic Fundex games, such as A company expanded into the outdoor category. to Z, Booby Trap, and Don’t Cut The Cheese, “After researching the category, it was apparare all built around this central philosophy. ent that not only was this a rapidly growing Fundex achieves its goals in a number of category, but that it matched the Fundex phi-
P
14 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
losophy of encouraging social interaction and connecting people in a compelling way,” says Bazos. The result was the creation of Fundex’s outdoor line, called RecreAction, which is based on a variety of regional games that people originally played in small areas with the appropriate game paraphernalia adapted from existing games or handmade by the players. In 2007, Fundex was given the opportunity to add established puzzle manufacturer Great American Puzzle Factory to the company. “This addition made sense as the puzzle business has a significant overlap with the games business in both consumer and retail customer base,” says Bazos. Fundex’s puzzle products also include the Alex Beard line, based on the work of artist Alex Beard (also formerly licensed to Sababa). With the addition of these new lines, Fundex has expanded its range of offerings while remaining true to its core philosophy. Fundex will continue to expand its core line while growing its new licensed product business. The mantra of Fundex’s licensing program is “Classic Brands, Brand New,” as the program aims to keep what Bazos calls “icons in the industry” fresh for new consumers. Upcoming co-branded items include sports team versions of Scrabble, UNO, and Rubik’s Cube. The company has also been working on a number of tween-specific products, such as the Electronic Dream Phone, as well as hoops&yoyo products. When asked what the future could hold for Fundex, Bazos replies, “It holds huge potential and exciting opportunities to give the world new ways to entertain, to learn, and, most importantly, to connect!”
SHELF TALKERS
SHELF TALKERS: CHECK
OUT
THESE NEW ITEMS
Truth or Dare?
The Kubit2me Truth or Dare edition, from Kubit2me, Inc., encourages discussion and sillyness among kids ages 8 and up. A player begins by tossing the Kubit2me plush cube to another player. Then, that player chooses the truth or dare and pulls a card from the pocket of the cube, completing what the truth or dare says. There’s an inner compartment that holds glitter scoring bracelets that players wear after successfully completing a turn.
Customize Your Coloring Book
Crayola is offering an entirely new way to customize coloring pages—merging offline and online play. The Crayola Lights, Camera, Color program is an online application at crayola.com that allows kids to upload their digital photos, transform them into coloring pages, and then add designs and pictures to make a customized page. Specially marked Crayola boxes will include a code that allows access to the picture printer. Crayola says that kids can try out the program for free online but a code is required to print out the personalized coloring pages. Each code is good for six month of unlimited use. In addition, kids can make their own creatures and machines with the tools provided on the site to create a one-of-kind coloring book.
16 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
On The Same WaveLength?
Pressman Toy Corporation has signed an agreement with Good Marketing, Inc., for WaveLength, the game in which players rank, match, and score to determine, “Are you and your partner on the same WaveLength?” Appropriate for adults and teens, the game includes more than 1,000 pop culture questions about movies, television, music, sports, history, politics, geography, and even household goods. Pressman Toy’s version of WaveLength will be available at specialty retailers in the U.S. beginning spring 2010 and at mass market retailers in 2011. It’s expected to retail for $24.99. The game is designed for four or more players. Players organize into teams of two players each. Each person on the team is given a scoring pad. On their turn, a team will draw a card and then roll two dice—one determines the theme for that round and the other die indicates how many points their total answers are worth. Once the timer starts, all players in the game have 60 seconds in which to write down the first five answers that come to mind and to rank their answers in the order in which they think their teammate would have thought of the same answer. Players get one point for having the same answer, and another point if the answer is ranked in the same order. The first team that proves they are on the same wavelength by making it to the “finish” wins.
A Kooky Way to Save
EMTEC, a manufacturer of USB flash drives and accessories, has launched Kooky USB drives. Based on the popular character pens known as Kooky Klickers, Kooky USB drives feature a range of characters. Each Kooky USB drive is based on one of the uniquely named and numbered Kooky Klickers pens. Collections of USB drives are released in limited-edition waves. Each drive is marked with a holographic sticker to affirm its authenticity. Kooky USB drives are currently available at more than 1,200 Office Depot retail locations throughout the United States. In addition to Kooky USB drives, the Kooky brand has expanded into a full line of licensed products. As worldwide licensing agent, 4Kids Entertainment is developing a comprehensive licensing program for the Kooky brand.
Riding the Wave
Street Surfing, LLC introduces kid-powered fun with the Wave LX, which is a 30 percent lighter caster board, to its range of Wave products. The Wave LX (Light Xtreme), the lightest Wave board to date, is a redesign of the popular Wave line of boards blending motions of surfing, snowboarding, and skateboarding to the fast growing and popular sport of street surfing. The new Light Xtreme web deck design is perfect for tricks, riding up hill, or surfing the streets. The wider platform provides great stability for novice riders or skilled street surfers. The board utilizes the patented caster board dual deck plate and anodized torsion bar design. The Wave LX (suggested retail price $79.99) is available at major sporting goods stores and mass retailers.
Slither Down the Street
Shredding the Street
The first four-wheel, dual-deck inline caster board, Shred Sled, makes it smoother and easier to start carving up the streets. Shred Sled’s two boards and flexible connector allow both boards to rotate around the vertical and horizontal axis so it’s easy to maneuver—you don’t have to push off. For better control and traction, each deck has a grip surface to maximize traction and stability while the concave decks make for better foot control. The company says it feels like a combination of snowboarding, skateboarding, and surfing. The MSRP is $119.99.
Bravo Sports announced the release of its Pulse Slither Drift Scooter. The company says it is the first innovative three-wheeled scooter of its kind, offering the ability to pull off tricks and maneuvers that are simply not possible on other scooters thanks to the two large front wheels offset with a single rear wheel housed in a pivot-mounted swivel truck. It translates the fun of riding a snowboard, skiing, or surfing into a ride-on toy. It can be ridden facing forward or standing to one side and is propelled by “slithering” from side to side or by pushing with your foot, opening up even more trick possibilities. The rudder-like rear wheel with variable tension gives the rider the freedom to drift in and out of turns, zip around corners, execute lightningquick 180º turn, and adjusts to the user’s skill level. This item is expected to be in mass-market stores in mid-October, with a retail price of $59.99.
SEPTEMBER 2009 TOYS & FAMILY ENTERTAINMENT 17
INDUSTRY FORUM
FALL TOY PREVIEW PROVIDES IDEAL FORUM TO SCOUT 2010 Q4 PRODUCTS M B ,T I BY
he countdown to Christmas 2009 has barely begun for most consumers, but buyers from long lead and mass market retail outlets are already gearing up to place their orders for 2010 holiday toys at TIA’s Fall Toy Preview. The show brings the best of the toy business under one roof in the Dallas Market Center at the World Trade Center in Dallas, Texas; this year’s event will be held from October 6–9. The by-appointment-only show was designed to give buyers from the mass retail sector a central marketplace to meet one-on-one with their vendors on a complementary timetable from 12–15 months in advance of in-store delivery. Although the nation is starting to rebound from a deep economic recession, participation is strong and growing with key decision makers planning to attend. As of press time, the following top 250 retailers* were already registered: Walmart, Walmart.com, Target, Toys “R” Us, Amazon, Costco, JCPenney, BJ’s, AAFES, TJX, Michaels Stores, Barnes & Noble, and Big Lots, among others. We’ve also seen an increase in attendance from mass grocery and drugstore sector retailers such as Walgreens, Albertsons, Winn Dixie, WM Morrison Supermarkets, and Longs Drug/CVS Pharmacy. An impressive number of overseas retailers—including Carrefour, Toys “R” Us UK and Australia, Target Australia, Sears Canada, Loblaw, and the Hudson Bay Co.—have also pre-registered. The 2008 event attracted 240 international buyers from 30 nations. Setting up appointments at the show is easy via ToyConnections, the online community for the toy and youth entertainment industry. Exhibitors and buyers can schedule meetings and even exchange files before meeting. To learn more or to join this thriving community, visit toyconnections.leveragesoftware.com.
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18 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
ARIAN
OSSARD
OY NDUSTRY
ASSOCIATION
The show is still growing—some of the 225 exhibitors registered as this article goes to press are Bandai America, LEGO, Crayola, LeapFrog, MEGA Brands, Learning Curve, ThinkFun, Funrise, and Radio Flyer. Even exhibitors with just one mass-oriented product line have decided to participate, seeing an opportunity to take advantage of exhibit rates. Exhibit rates are $15 per square foot for TIA members, $17 per square foot for associate members, and $22 per square foot for non-members. We’ve also put together a Texassized plan to bring people together to socialize, network, and receive updates on important industry The 2009 Fall Toy Preview will once again take place issues. To kick off the event in a in Dallas. A crowd turned out for last year’s networking festive mode, all participants are reception in Dallas, invited to attend the Opening shown below. Night Party featuring food, drink, and networking opportunities on Tuesday evening, October 6. Exhibitors receive two complimentary tickets; additional tickets for exhibitors and buyers are $25; proceeds will benefit the Toy Industry Foundation. And in conjunction with the show floor activities, educational sessions on TIA’s legislative, safety, and Toy Safety Certification Program (TSCP) activities will be offered on Wednesday, October 7. The 2009 Fall Toy Preview offers tremendous value to those serving the mass market sector. If there is anything I can do to help you plan for this annual event, please email me at mbossard@toyassociation.org. Companies interested in purchasing exhibit space may contact their sales representative: Bill Osterholm (646) 520–4864 (companies
A–F); Leigh Carleu (646) 520–4862 (companies G–O); and Ava
Slepicoff (646) 520–4852 (companies P–Z). Buyers may contact Joan Wyche at (646) 520–4855. *Deloitte Touche Toohmatsu and STORES magazine report, “2009 Global Powers of Retailing”
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2010 Edition
KIRK BOZIGIAN’S HKB !DEAS IS READY FOR COMBAT CHRIS ADAMS
he toy industry has a history of having some of its most iconic items introduced during times of economic hardship. The Great Depression saw the introduction of classic brands such as Monopoly, Scrabble, and the View-Master, which are still thriving today. During the current economic hardship, products that could be well-known 100 years from now could come to light. However, in a climate of manufacturers scaling back, that could prove to be a difficult proposition. Enter toy industry veteran—and no stranger to iconic toy brands himself—Kirk Bozigian. Bozigian recently launched HKB !deas, a marketing and new product development agency that specializes in working with emerging manufacturers, new licensed properties, and new inventors who need help presenting their ideas in the best way possible and bringing the ideas to market. “A lot of great ideas emerge in desperate times,” says Bozigian. “People who come up with these ideas may need help launching them.” Bozigian adds that the timing of the launch of his company could also benefit manufacturers that have downsized by helping them introduce new products to the market because “new products are the lifeblood of every company.” Bozigian has a long, storied history of launching and marketing products in the toy industry. During his tenure at Hasbro during the 1970s, ’80s, and ’90s, he was instrumental in the relaunch of the G.I. JOE brand, worked extensively with the Transformers and Playskool brands, and was a major force in the acquisition of the Tonka brand. After Hasbro, Bozigian joined forces with Don Levine—the father of G.I. JOE in the 1960s—where they worked on a number of inventions for Hasbro, Mattel, and Playmates. In addition, they created and marketed the Real Heroes line of action figures that went on to feature the NYPD and FDNY licenses. Recently, he played a key role in the introduction and marketing of Little Kids’ Junk Ball line. Bozigian not only brings his vast experience in the toy industry to the plate with HKB, but also his Rolodex. “HKB is a one-man band with a bunch of associates,” he says. “I work with a bunch of my former Hasbro associates so I can tap their resources in regard to development, prototyping, engineering, sourcing, packaging, and promoting.” BY
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20 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
It was at Hasbro that the seed was planted for what Bozigian has coined HKB’s “combat marketing” strategy. In the marketing world in the 1970s and ’80s, the idea that business is warfare and you are competing with other companies for shelf space was at the forefront. On top of that, Bozigian says his mentor and managers during his early days at Hasbro were all former military men who applied the discipline and focus of the military to what they did. It is this discipline and strategic thinking, utilized in a fun, businesslike manner, that Bozigian brings to HKB’s clients. Bozigian wants to focus on start-ups and emerging manufacturers, as well as inventors, as clients. HKB offers a soup-tonuts approach to the toy and youth-licensing industries. Services available from HKB include brainstorming and idea creation, new product development, concept design, strategic marketing, brand management, marketing consultation, inventing, manufacturer sourcing, advertising and public relations, licensing, and sales training. As evidenced by this wide array of fortes, Bozigian has gained extensive experience throughout his long and storied toy industry career. He has shared this experience by writing a handbook on product management that has been used at Hasbro and Little Kids. In addition, Bozigian will be sharing his wealth of knowledge this fall, where he will teach a course in marketing in the MBA program at Providence College. His experience not only brings to light marketing knowledge, but also in connecting with kids. He knows that, “it boils down to giving kids an opportunity to play using their imaginations. Imagination plays a huge part in the success of all of the iconic brands that I have worked with.” Regardless of boom or bust economy, it is the small insights, coupled with vast amounts of development and marketing experience, that Kirk Bozigian brings to the plate with HKB !deas.
09.”
20 F in T B C rting ” o p p 009. u 2 S n t i n F eve CBT A g n M i I t r ly L ppo u “On S t n eve A M I yL
l
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DREAMS AND PROMISE GALA honoring DREAMS AND PROMISE GALA honoring
Ronnen Harary, Chairman & CEO Anton Rabie, President & CEO Ronnen Harary, Chairman & CEO Ben Varadi, Executive Vice President Anton Rabie, President & CEO Spin Master Ltd. Ben Varadi, Executive Vice President Jonathan Finlay, M.D. Spin Master Ltd.
Director, Neural Tumors Program—Childrens Hospital Los Angeles Professor of Pediatrics—Keck School of Medicine, Jonathan Finlay, M.D. University of Southern California
Director, Neural Tumors Program—Childrens Hospital Los Angeles Professor of Pediatrics—Keck School of Medicine, University of Southern California
Thursday, October 22, 2009 Beverly Hills Hotel Thursday, October 22, 2009 Melina Beverly HillsKanikaredes Hotel
Melina Kanikaredes
Evening Host
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The Juvenile Category Speaks Value to Parents in the Digital Age BY
CHRIS ADAMS
he growth of the BlogHer Conference, a large gathering Having the reach of mommy blogs to disseminate product inforof female bloggers that took place last month in mation is particularly helpful with today’s generation of parents. Chicago, is reflective of the growth of the latest, and Today’s parents, who have a wealth of information available to most widespread, way to disseminate word-of-mouth them, can be more discerning in terms of product selection than product feedback that affects the infant and preschool previous generations of parents. category more than just about any other product category. The growth “There are a lot of factors that have impacted today’s parents, includof “mommy blogs” has significantly affected and influenced this seg- ing less time, more information, access to facts and opinions, and the ment of the toy industry as today’s very-conscious generation of realization that they have real moms can give their own real-world feedback on products to an endpower as consumers” says less amount of mothers while also taking in information Debra Joester, president and put out by a range moms from across the country. CEO of The Joester Loria Manufacturers in this space must Group, which manages licensing for the know how to utilize this resource for Baby Genius and Jeep properties—both of success in today’s highly competitive which have a strong presence in the juveand lucrative infant and preschool nile marketplace. “As retailers and concategory. Real-world product sumer product companies seek to build a reviews and feedback is available relationship with new parents and capture them with the simple click of a mouse as loyal customers, the parents’ needs and and this feedback can easily make opinions become increasingly important.” or break a product. Another factor that influences today’s par“Mommy blogs provide a really ents revolves around their worldview. “In generInternational Playthings’ useful tool in talking to moms on their own al, there is a perception that the world is a more Animal Snacker Dog terms and in their own language,” says Ticia dangerous place than it used to be and as a result Will, senior brand manager for International Playthings. “It is very today’s parents are very protective and extremely concerned with different from traditional advertising and PR because we don’t safety,” says International Playthings’ Will. “This keeps us on our control the message, which can be a bit scary, but we’ve found it to toes as manufacturers, not in terms of making sure that our products be very positive.” are safe, which, of course, we do anyway, but in terms of making sure The idea of word-of-mouth marketing has been around forever, that we are communicating this message to our consumers.” but never before has a means of disseminating it so far and wide been Tie in the increased scrutiny that today’s parents are able to put available. Traditionally, manufacturers have gotten their word-of- products through with a weak economy and you end up with a very mouth feedback through means such as focus groups and advisory competitive retail environment. Parents are doing online research panels, and these avenues are certainly still being utilized, but these before they head to the retailer—whether it is an online or brick-andstudies aren’t nearly as democratic and powerful as mommy blogs. mortar store—and they are making sure that they need to open their “The blogging community has provided a new way for the brand cash-strapped wallets to make a purchase. to communicate with our consumers, and we see this to be an imporParents are being more mindful of the purchase choices they are tant strategy for our future,” says Sharon John, general manager of making overall,” says Playskool’s John. “Given this value shift, we Hasbro’s Playskool brand. have found that consumers are responding positively to ‘comfort
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22 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
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brands’—brands they feel confident are quality as well as those they says International Playthings’ Will. “However, many of our speloved or played with as children.” cialty toy retailers know their customer base well enough to The economy is also affecting the types of products that parents are know what will work.” buying. Gone are the days of paying a premium for the coolest, most Another product segment that is being influenced by the economy stylized version of an item. Meat-and-potatoes purchases are what is and consumers’ value-first mindset is green products. Just a few years driving the market. ago, you couldn’t walk down an aisle without a slew of products trum“Our understanding of the juvenile marketplace is that certain seg- peting their greenness. While the green movement hasn’t gone away, ments are faring better than others,” says Tony DeSimone, senior direc- these products have to prove themselves in terms of utility in addition tor of Babygear at Fisher-Price. “It appears that in this slow economy, to their inherent feel-good qualities. parents are focusing more on needs-based categories and less on wants. “If a product is green but does not address other consumer needs We have seen nice increases in areas such as swings as well and still costs the same or more than and high chairs, while some of our more entertainthe item next to it, the item will not be sucment-based products have been more flat.” cessful,” says Fisher-Price’s DeSimone. “At Also, instead of rushing out to buy the latest the same time, if a product represents a in toys and gear, cash-strapped parents are good value, being green may very increasingly turning toward second-hand and well put it over the top in terms of a hand-me-down products. There is no data consumer’s purchase decision.” to highlight how this has affected sales. After all, value is the key word at However, for some types of prodretail right now. The focus on value has ucts, parents need to be cautious. influenced many green manufacturers to “In this economy, it may be take steps to keep their price points in line easier for a consumer to simply with non-green products. The ability to comuse a hand-me-down or maybe bine feel-good with good for the wallet is an buy an item at a garage sale, but undeniably strong proposition. Battat Toys’ Baby Genius All-in-One Musical Band they should know that safety standards have changed throughout the years,” says FisherPrice’s DeSimone. “Therefore, we have to be able to alert them as to As the reach of print media shrinks while online digital media why new products are better and as to how our innovative new feaexpands, manufacturers in all categories, including the juvenile tures can help make their lives a lot easier.” products category, are examining and adjusting their marketing strategies to address this shift. After all, marketing and connecting with potential consumers via online outlets is a different beast than The economy has also influenced how retailers are viewing their traditional print campaigns. stock. Risk averse isn’t nearly strong enough a term to encompass Sure, testimonials from moms have always been a powerful the mindset of many retailers right now. Proven products and brands tool. The world of mommy blogs has further empowered a generare what are lining the reduced amount of shelf space that retailers ation of moms that is comfortable with using the internet to comare making available. municate with one another. Their opinions are more powerful “Our tried-and-true products are doing well, with some retail- than ever before, especially when it comes to products for their ers a bit conservative about trying new and unproven products,” infants and preschoolers.
Digital Marketing
At Retail
24 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
ABC Kids Expo
In an age where parents are extremely informed about purchases for their young children, manufacturers strive to introduce products that appeal to their sensibilities, needs, and safety mindedness. Below is a sampling of new infant and preschool products, many of which will be on display at the ABC Kids Expo.
Playskool
Hasbro’s Playskool division has revamped some if its classic items, including the Busy Ball Popper and the Step Start Walk ’n Ride (shown). The Step Start Walk ’n Ride is two toys in one that helps babies learn to stand, take their first steps, and walk. It then converts to a rideon toy. The whimsical Busy Ball Popper features silly sound effects and eight lively songs that add to the play experience.
Dorel
Dorel’s Safety 1st Screen Door Saver prevents children and pets from running through screen doors. It works with both sliding and swinging screen doors and is available in white or gray.
Battat
Chicco
Chicco’s Talking Vacation Car is an interactive toy that can help children work on their English or Spanish skills in its three levels of play. Level one is word mode, level two is story mode, and level three is riddle mode.
Learning Curve
Learning Curve’s Lamaze Play House Gym is a four-in-one activity mat that transforms as babies develop. For newborns, it features lights, sounds, and hands-on activities. For six month olds, it functions as a sit-upand-play mat. For nine month olds, it can be folded into a 3D house for color, shape, and imaginative play.
Battat Toys is the master toy licensee for the Baby Genius property, which is managed by The Joester Loria Group. The initial line, which includes the Pet Care Center (shown), All-in-One Musical Band, Musical Vacuum, Tempo’s Musical Broom, DJ’s Sing-a-Long Keyboard, and Old McVinko’s Musical Farm, will contain preschool learning, activity, and roleplay toys.
SEPTEMBER 2009 TOYS & FAMILY ENTERTAINMENT 25
ABC Kids Expo
International Playthings
International Playthings’ Learn and Grow-Bot includes sounds and activities for little ones. The buttons on its belly will trigger silly sounds. Bending its legs back and forth and spinning its arms provide tactile play. And the lace-up doors on its back panel open to reveal a crinkle panel. Also from International Playthings are the Animal Snackers. These electronic feeding bowls make animal sounds as baby eats. The bowl is activated by the included spoon and makes four sounds each time the spoon leaves the bowl. It is available in two varieties: dog and cow.
Taggies
Taggies’ Peek-a-Boo Blankets feature characters peeking over the front of the blanket, as well as character detail on the back. Three animal versions are available: Buddy the Dog (shown), Rubbina the Giraffe, and Pub-a-Cub the Bear.
Kolcraft
Baby Boom
Baby Boom launched a toddler travel accessories line. The line includes car seat covers (an Elmo version is shown), seatbelt covers, seatbelt pillows, neck pillows, harnesses, shopping cart covers, travel play trays, and car seat organizers that feature licenses such as Sesame Street, Dora the Explorer, and SpongeBob SquarePants.
Each of Kolcraft’s Jeep Wrangler Unlimited g-Edition Umbrella Stroller comes with a canopy and seating area made of PET (a type of recycled plastic) fabric, which keeps approximately 40 16ounce bottles out of landfills. The stroller features a cup holder, removable cargo bags, a basket, shock-absorbing front wheels, and padded handles.
26 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
All New Materials
All New Materials introduces the Woodours line of bear-themed plush. The line includes four plush infant activity toys as well as a four-piece toddler feeding set.
Infantino
Infantino’s Fold & Go Bouncer is designed to bounce with baby’s natural movements. The removable toy bar adjusts and includes two detachable sensory-stimulating toys. It also features three soothing melodies and three rhythmic sounds, as well as vibrations that play for 15 minutes each.
Brainy Baby
Brainy Baby’s Baby Bidou is an MP3 player and recorder developed for infants and toddlers. It can be personalized with music or a loved one’s voice to help comfort baby. It also features a fade option that gradually lowers the volume as it plays.
Delta
Delta’s Precious Planet Deluxe Playard is durable and portable and doubles as a bassinet and changing table. It’s removable mobile and plush sides feature colorful animal designs.
Edushape
The newest addition to Edushape’s line of soft blocks is the EduTrain, which is a 28-piece set that includes removable wheels, buckets, people, and solid blocks.
Kids Preferred
Kids Preferred introduces its new Eric Carle-licensed line of baby products. The Caterpillar Bolster (shown), which fits around baby’s tummy, can grow to 18 inches. It features an antennae crinkle, a squeaky apple, and moving beads.
Clek
Paul Frank Industries has partnered with Clek to create booster seats showcasing the brand’s designs. Clek’s Oobr full back booster seats and Olli backless booster seats are customizable with removable jackets.
SEPTEMBER 2009 TOYS & FAMILY ENTERTAINMENT 27
FACTS
FOR
FUN: SCIENCE
hen many people think of science, they think of stuffy lectures, scientists in lab coats, and textbooks the size of dictionaries. But thinking about science in that way is no longer valid. “Science is everywhere, from the food we eat to the cosmetics that we wear,” says Stephanie Frey, associate product manager for Elmer’s Scientific Explorer and Education division. While teachers and parents do their best, the sheer amount of information available can sometimes be staggering or intimidating to adults. Making science fun and simple can be a challenge. But it is a challenge that the manufacturers in the science and exploration category embrace. With kits that cover topics ranging from archaeology to biology to space exploration, there is something in the category designed to spark anyone’s interest. The category has developed a broad appeal amongst both children and adults for a number of reasons.
W
AND
EXPLORATION
BY
PAUL NARULA
Larsen, national sales manager at Elenco. “They can make something, take it apart, and make something else.” Elenco’s Snap Circuit kits, for example, can contain hundreds of projects in just one kit and not all of them are necessarily the same projects laid out by the company.
WHEN LEARNING IS FUN
While it’s easy to see why parents have a strong attraction toward science projects, children can be slightly more of a challenge to attract. Products must maintain a fun and toyetic feel, but still provide significant educational development. “With the sort of entry-level experience that science toy companies are providing, we have a responsibility to excite kids about science and get them interested enough to spark their imagination,” says Frank Adler, executive vice-president of Uncle Milton. An informative, fun, and well-written manual can keep a child interested in the science of a project. Elenco includes a fully developed extended manual for HELPING THE KIDS its new Snap Circuits Green kit, called Think DuneCraft’s Very Hungry Caterpillar Some of the draws of this category are obviGreen, that delves deeper into the concept of Butterfly Garden ous. “For parents, I think the bulk of the appeal alternative energy. SmartLab, whose roots are in lies in the educational value that these types of items provide that others book publishing, takes this further and includes a full book with each kit. do not,” says Grant Cleveland, president and CEO of DuneCraft. However, included literature won’t succeed in holding a child’s interEducational toys will always draw the interest of parents who are hoping est if the experiment or kit doesn’t provide an interesting and exciting to expand their child’s horizons and give them a head start in the class- experience. “It’s important that a science toy doesn’t play like a school room. Science and exploration kits are often a reliable option for parents lesson,” says Ticia Will, senior brand manager at International looking to provide this type of supplemental education to their children. Playthings. Most kits are designed to allow the child to do the brunt of While these products still function as toys, they also become a feel- the work, if not all of it. In providing a hands-on experience that a classgood purchase for the parents. This creates a high perceived value for sci- room cannot provide, a science and exploration toy can provide a conence and exploration products, something that has helped the category nection with the subject matter a child would otherwise never develop. during the current economic downturn. “If a parent is in a position to buy Even if parents are involved with the science play, a child’s sense of satsomething they believe will help their child, they are going to do it,” says isfaction and accomplishment upon finishing an experiment can lead Aaron Tibbs, vice-president of sales at SmartLab. In addition, many of them to more in-depth exploration of a subject. “Kids will love science the kits sold in this category have experiments that can be repeated or when it’s presented in a fun and exciting way,” says Esther Novis, presimodified in multiple ways, allowing children to extend the play of a sin- dent of The Young Scientists Club. Novis’ company conducts a summer gle product significantly. “It’s not just a one-time thing,” says Walter camp where it tests new products and re-tests older items with children,
28 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
allowing the company to see early reactions to their products. Licensing can also play a major factor in attracting children to the products. The Young Scientists Club, for example, has developed a line of products based around The Magic School Bus children’s book series, which has a strong reputation as a trusted educational series for kids. Elmer’s has teamed up with the Discovery Channel’s Mythbusters brand for some of its science kits. Both of these brands have provided plenty of entertainment and education on their own, which then translates into additional interest in the licensed science kit and its subject matter. Uncle Milton has teamed up with Lucasfilm to create science kits based on the well-known Star Wars license, such as the Star Wars Force Trainer. The popularity of the brand provides a more entertainment-oriented line of licensed toys that still has a solid basis in education.
Science Kit, which teaches the sciences behind a day spa.
PROGRESS MARCHES ON
Many science and exploration toy manufactures have been reporting significant boosts in sales and revenue this year. Parents are looking for products that are not just affordable, but beneficial for their children. Science toys can fit that niche well. Some companies even view it as a part of their duties. “It’s incumbent on science toy-oriented companies to steer kids toward the sciences,” says Uncle Milton’s Adler. “Whether it’s true robotics, circuits, or electronics; these are all going to be things that are a part of their world.” And with a little help from their teachers and this category, tomorrow’s kids will be ready for that world.
PAST AND FUTURE
There are a number of science toys today that share similar themes with those that today’s parents may have played with in their youth. Many of these classic toys have been significantly updated. Whereas once, a model of the human skeleton may have been a plastic construction glued or snapped together, for 2010 Educational Insights will release the Hands-On 3D Magnetic Skeleton, which is a three-foot-tall skeleton with accurate, three-dimensional bones that can be stuck to a whiteboard. “Science and exploration toys are probably the toy category most affected by technology because people expect science toys to represent. . . well, the latest in science and technology!” says Nancy Balter, product manager for Educational Insights. In addition to adapting to changing technology, the category must also adapt to larger trends in the marketplace. Elenco’s Snap Circuits Green, mentioned earlier, focuses on alternative energy sources. Educational Insights is developing products such as its Let’s Recycle pocket chart, to guide children in separating recyclables. The Young Scientist’s Club will also be developing a Magic School Bus licensed kit centered on global warming. Those are just a few of the companies developing “green” toys. Furthermore, many companies are now looking for ways to include girls in the science category, which has traditionally done better amongst boys. Some companies are achieving this goal by keeping their products gender-neutral, so that they can appeal to both girls and boys. Others are developing lines specifically for girls, with items such as Elmer’s Spa
SEPTEMBER 2009 TOYS & FAMILY ENTERTAINMENT 29
Science and Exploration
BY
PAUL NARULA
Science can be a difficult and intimidating subject for kids. . . and their parents. Luckily, science and exploration toys try to present scientific facts and information in a fun way to help supplement a child’s education. Here are some of the latest products from a variety of science and exploration manufacturers.
ELMER’S
New to Elmer’s MythBusters line, in partnership with the Discovery Channel, is the Power of Air Pressure kit. Children can conduct a number of experiments based on the power of air, such as “The Deadly Belch” and can prove or debunk myths about what air pressure can do.
UNCLE MILTON
Uncle Milton has developed a full line of science and exploration toys based on the Star Wars brand from Lucasfilm. The Dagobah Frog Habitat is a replica of Yoda’s home planet where children can watch tadpoles grow into frogs. The Naboo Sea Creatures set is a detailed habitat for raising creatures that look like denizens of the planet Naboo. The Jedi Telescope can be used to scan the skies, or call up images of Star Wars planets to compare to our own.
SMARTLAB
DUNECRAFT
DuneCraft will be creating a line of Eric Carle-branded growing kits. Children can grow their own Tiny Seed or grow a botanical version of the Very Hungry Caterpillar. The Tiny Seed kit comes with a sunflower seed to be used outdoors. The Very Hungry Caterpillar kit features a butterfly bush. Both kits involve decals and background cards featuring Carle’s art.
30 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
SmartLab’s new Space Exploration kit is a part of its new Deluxe Science line. The Space Exploration kit features a variety of toys and projects to teach children about what it takes to explore the planets. It also includes an in-depth book about space exploration.
EDUCATIONAL INSIGHTS
Educational Insights’ new Let’s Recycle chart teaches children the value of recycling and how to sort different recyclable waste into the correct bins. Children can stick the included play pieces on the correct section of the chart to illustrate which products are recylable and how they should be separated.
STEVE SPANGLER SCIENCE
Steve Spangler’s Insta-Snow is a superabsorbent polymer that looks and feels like real snow. Children can just add water to see the artificial snow grow from a basic powder to fullfledged snow. The product is similar to the type of artificial snow used by indoor snowboarding parks and special effects artists in movies.
YOUNG SCIENTISTS CLUB
The new Science on a Tracking Expedition kit from The Young Scientists Club teaches children how to interpret wild animal tracks with posters and a card game. Children can create molds of tracks they find and compare them to the included molds. Children will learn to recognize the tracks of birds, foxes, and more.
ELENCO
The newest Snap Circuits kit from Elenco is Snap Circuits Green. This new kit explores means of using alternative energy sources to power traditional and new Snap Circuits experiments. The kit also comes with a detailed manual, called “Think Green,” that helps teach children about how using alternative energy sources can help the world.
INTERNATIONAL PLAYTHINGS
The Wild Science Ant-O-Sphere set is a new type of ant farm that can be customized with each additional pod. Available in a single pod or an eight pod set, the Ant-O-Sphere ant habitat can be expanded with additional spheres or with other Wild Science kits from International Playthings.
SEPTEMBER 2009 TOYS & FAMILY ENTERTAINMENT 31
THE UPS AND DOWNS OF DUNCAN BY
he history of the toy we call the yo-yo is a long one. The oldest yo-yos are thought to date as far back as 500 BCE. French noblemen in 18th century paintings are depicted as playing with these toys, then referred to as “quizzes.” In 1928, Donald F. Duncan saw his first yo-yo as the toy became popular in the U.S., fueled by the contests and promotions of Pedro Flores, one of the first men to start a yo-yo factory in the U.S. By 1930, Duncan had bought out Flores and started his own wooden yo-yo making company. It has been nearly 80 years since Duncan started producing yo-yos and the company has seen its ups and downs (no pun intended). In the ’60s, Duncan entered a period of struggle, especially after an expensive lawsuit that turned the word yo-yo into a generic term rather than a trademarked toy. In 1968, Flambeau Products Corporation, which originally had been contracted to make Duncan’s plastic yo-yos, bought the Duncan name. Duncan, now a division of Flambeau, has not only continued to produce yo-yos, but has advanced them for today’s generation. “Yo-yos are classic, staple toys that have been around forever,” says Jason Sauey, president of Flambeau and Duncan Toys. “They’ve had a lot of fame and interest over the years.” That fame and interest, rekindled by yo-yo demonstrations and contests, has led to the development of an extensive line of yo-yos for all types of enthusiasts. Duncan still provides the iconic yo-yos it has always manufactured at affordable prices
PAUL NARULA
T
32 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
The Duncan Screaming Eagle line
usually under $10. However, the company has also created a full lineup of high-end products, geared toward more advanced users. The most expensive yo-yo that Duncan manufactures is the $400 Freehand MG, constructed of forged magnesium. “We want there to be a model of Duncan yo-yo for everyone at every price point,” says Sauey. However, even while advancing yo-yo technology, Duncan stays in touch with its original products. The company’s newest yo-yo line, called the Screaming Eagle, is actually based on the classic Duncan design. Keeping a product as seemingly ubiquitous as the yo-yo in the public eye is not always an easy task. “Mass media is extremely expensive, as is electronic media,” says Sauey. While Duncan has used television advertising and will continue to do it at times, that type of campaign can be extremely expensive for a company that is focused on what is generally considered a specialty or niche product. The company has
turned to the internet and other forms of media to keep interest in its products growing. One of the unique ways that Duncan promotes itself is in the way the company has established a relationship with high-end and competitive yo-yo players. Duncan sponsors groups of top yo-yo players across the world. Duncan Crews, as they are called, are present in 14 countries, including Japan, Mexico, Singapore, and the U.S. “We tap into these high-end users and they become a source of promotion and ideas for us,” says Sauey. “They share the Duncan ethos of what yo-yoing is all about.” As the number of countries these crews inhabit indicates, yo-yoing has become an international activity. Duncan notes that countries such as Japan and Australia actually saw a resurgence in the toy’s popularity that may have been partially responsible for boosting the trend here in the U.S. Even as its most classic product continues to sell, Ducan has additionally begun to manufacture non-yo-yo products, such as juggling props, spin tops, gyroscopes, and more. Duncan has proven to be a strong part of Flambeau, whose other divisions produce a wide variety of products that range from fishing lures to medical supplies. “We have a number of different items to round out the Duncan line, setting us up as the premier skill toy brand,” says Sauey. However, Duncan’s focus remains on the toy it started manufacturing 80 years ago and maintains its close connection with the yoyoing world. “It’s a timeless brand to go with a timeless toy,” says Sauey.
Have extra inventory?
Donate it to K.I.D.S.
Your excess product can put smiles on faces! Poverty is a disaster that happens every day, but K.I.D.S. brings hope to 4.5 million children and their families every year. Donating your excess apparel, shoes, toys, books and juvenile products can provide your company with a generous tax deduction and replace despair with dignity. Fill out the donation form online at www.KIDSdonations.org or call 1-800-266-3314.
Discovery Post
Discovery Post’s Fairy Magnet Board Dioramas are large magnet boards that can stand on a table or be hung on a wall. The board features an illustration of The Great Wood, the fairies’ home. Kids can create fairy scenes with four wooden collectible fairy magnets and a full set of 16 die-cut magnets of pets, friends, and other objects. The Fairy Magnet Board Dioramas are for ages 6–9.
North American Bear Company
The Muffy VanderBear Muffy Peace on Earth: Italian Renaissance Angel bear proclaims “Peace on Earth” while wearing a burgundy taffeta Renaissance-style dress with gold organza sleeves and matching shoes. The word “peace” is printed in gold in several languages on the dress front with gold lamé wings fluttering on the bear’s back. The bear is for ages 3 and up.
Manhattan Toy
ThorWorks
ThorWorks’ Fun Sand is made from a dustless non-toxic formula, featuring proprietary Dust Lock Additive Technology, making for cleaner, safe sand play both indoors and outdoors. This environmentally friendly sand is semi-moldable and helps develop imagination, motor skills, and hand-eye coordination. Fun Sand comes in a 3.3-gallon reusable plastic container. The stackable packaging features an easy-to-grip handle and a hinged lid for convenient storage and dispensing. The open-lock lid remains in a locked position for ease of removing sand and replacing sand into the container. Fun Sand is available in blue and purple.
34 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
The Kreechers are new cuddly pillows with personality from Manhattan Toy that combine soft sweater-like fabric, hand-cut facial elements, vibrant colors, and multiple textures to create a lineup of 10 unique pillows as imaginative as the backstory of their development— the critter pillows blossomed when professors at a topsecret pillow research lab were tasked with creating the ultimate kids’ pillow. Manhattan Toy expects the funky styles and personas of The Kreechers to appeal to a range of ages, from toddlers to college students, with each consumer choosing a pillow based on the expression or attitude most appealing to them. The Kreechers are for ages 3 and up.
Money Savvy Generation
Money Savvy Generation wants to start personal finance education at a young age by using a childhood toy, the piggy bank. The Money Savvy Pig piggy bank has four chambers, one for each of the four money management choices: save, spend, donate, and invest. Four slots are at the top, one for each of the money choices. There are four separate chambers that release the coins with plugs for each foot. Each bank comes with a brochure for parents and a sticker sheet so children can set goals for their money choices. The stickers are placed above each of the four words on the piggy bank. Some of the stickers are preprinted with ideas for goals and some are blank so that kids can write in their own goals. The piggy bank comes in five translucent colors: blue, pink, red, green, and purple. The Money Savvy Pig piggy bank is for ages 4–11.
Schylling
Schylling is the exclusive distributor for the Erector brand in the specialty toy and gift market. Included in the line of more than 20 Erector items are many versions of classic construction sets and also a Radio-Controlled Set with a lights-and-sound system. New Build & Play Plastic Erector sets are available for ages 5 and up.
Innovative Kids
Ten Little Monkeys is the first in a line of Poke-a-Dot! counting books from Innovative Kids. Learning to count is an essential skill, but Innovative Kids found that children still struggle with the same problem—losing their place as they count. Having to start over and over again can be frustrating for a child and this is why Innovative Kids created Pokea-Dot! These tactile books help kids learn to count without losing count. Raised buttons push in with a satisfying “pop” on every page so kids can press them as they count. The buttons stay pressed in so that kids can tell which ones they’ve already counted. In the first title of the series, kids will poke the dots and hear them pop as they count from 10 in the children’s rhyme “Ten Little Monkeys.” The books are for ages 2–5.
SEPTEMBER 2009 TOYS & FAMILY ENTERTAINMENT 35
YOU’RE HIRED
KIDZ BOP
SASHA JUNK, VICE-PRESIDENT, PUBLIC RELATIONS
Kidz Bop named Sasha Junk as vice-president, public relations. In her new role with the music brand for kids, Junk will employ her broad experience to develop and promote Kidz Bop brand platforms, including audio and consumer products, website, live events, brand extensions, and strategic partnerships across all media platforms. In addition, she will work closely with the management team to build further momentum for the company’s website, KidzBop.com. Junk was most recently the senior vicepresident and managing director at The Morris + King Company. There she spearheaded innovative publicity campaigns for the company’s client roster including AOL, Classic Media, Dolphin Entertainment, Broadway producer Ken Davenport, Marquis Jet, and The Ritz-Carlton Club.
ICSC REORGANIZES
The International Council of Shopping Centers, Inc., (ICSC) announced a strategic reorganization of the department that organizes the association’s deal making and trade shows. The change will enable ICSC to better serve its members’ needs with a team of professionals dedicated to facilitating all exhibition aspects, including sales, setup, and on-site coordination. In addition to the supervision of the Leasing Mall and Trade Exhibition at RECon, the world’s largest retail real estate conference, the Deal Making and Trade Show Services Team will have oversight of the exhibits at the New York Deal Making, Chicago Deal Making, RetailGreen Conference, Asia Expo, RECon Latin America, Fusion, Canadian Convention, Western Conference, and Retail Connections Europe. Tim McGuinness, staff vice-president, global trade expositions, has assumed responsibility for ICSC’s Deal Making and Trade Show Services Team. Reporting to McGuinness are Rita Malek, global trade show sales manager; Douglas E. Lugo, trade expositions planner; Peter Bordes, coordinator of leasing/deal making; Sally Stephenson, senior advertising executive; and Suzanne Tanguay, global sales manager. Assisting the department are Liz McKinney, trade exposition coordinator, and Vivien Zhang, project assistant. Phyllis Peterson is retiring from ICSC after 31 years with the organization.
36 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
MTV NETWORKS MUSIC & LOGO GROUP GUTHRIE & COX, APPOINTMENTS
MTV Networks Music & Logo Group announced two key executive appointments for MTV Games, a unit of Viacom, Inc.’s MTV Networks. Scott Guthrie joins MTV Games as executive vice-president and general manager. David Cox joins MTV Games as senior vice-president of sales. Guthrie will direct the unit’s publishing strategy and execution including marketing, sales, and distribution of all MTV Games products, which includes the Rock Band franchise developed by Harmonix Music Systems that Viacom’s MTV Networks acquired in 2006. Guthrie is charged with setting the business direction for all marketing, sales, bundling, sourcing, purchasing, planning, and supply-chain management and manufacturing of MTV Games’ video game products, with an emphasis on managing domestic and worldwide growth for the group’s established brands and pipeline of products. Previously, Guthrie was executive vice-president of publishing at THQ. Cox will manage sales for the gaming division with an emphasis on the execution of short-term distribution plans and development of long-term strategic sales strategies. Cox will work to maximize the breadth of catalog with MTV Games’ distribution partner, Electronic Arts, and leverage long-standing relationships with key retail buyers to build go-to-market strategies and drive revenue. Previously, Cox was senior director, sales and merchandising at Sony Computer Entertainment America.
HARPERCOLLINS CHILDREN’S BOOKS
DAVID LINKER, EXECUTIVE EDITOR, HARPERFESTIVAL
David Linker joined HarperCollins Children’s Books as executive editor for HarperFestival. Linker will handle all movie and TV tie-in programs, superhero tie-in programs, and Fisher-Price, as well as supervising other Festival programs. Linker was previously editorial director at Innovative Kids. Prior to that, he was executive managing editor, Global Books at Disney Publishing.
4KIDS ENTERTAINMENT, INC. NEW LICENSING AGENTS
4Kids Entertainment, Inc., appointed Exim Licensing Group and Tycoon Enterprises as licensing agents in Latin America and Mexico, respectively. The licensing agents will handle the majority of 4Kids’ properties including Chaotic, Teenage Mutant Ninja Turtles, Dinosaur King, Jim Henson Designs, Artlist Collection: The Dog, Artlist Collection: The Cat, Artlist Collection: The Pig, Monster Jam, RollBots, Viva Piñata, and Yu-Gi-Oh! Both companies have been responsible for launching a number of children’s entertainment licensing programs for 4Kids’ properties in Latin America, including the original Yu-Gi-Oh! series, and will now expand this relationship further by taking on most of 4Kids’ new portfolio. Tycoon Enterprises will develop and oversee all licensing programs in Mexico, and Exim Licensing will do so in Central and South America, Puerto Rico (Spanish only), and the Caribbean.
SCHLEICH NORTH AMERICA
EGGERS & DAWES, APPOINTMENTS
Schleich North America appointed two new senior executives to its North American operations team. Peter Eggers will assume responsibilities for all North American supply chain, finance, and information technology operations as executive vice-president of administration. Matt Dawes will assume responsibilities for all sales and marketing activities in North America as executive vice-president of sales and marketing. The new executive appointments follow the recent departure of former CEO Sam Armstrong, who left Schleich to pursue other opportunities. Eggers joins Schleich North America after more than 10 years in senior positions with Goertz + Schiele Corporation, most recently as executive vice-president, business development. Dawes served as vice-president of sales at RC2 Corporation, a position he held for four years after extensive experience in sales and business development with PepsiCo and Quaker Oats.
MARVEL ENTERTAINMENT, INC.
THEO PAPHITIS, INTERNATIONAL ADVISORY BOARD
Marvel Entertainment, Inc., added Theo Paphitis to the company’s International Advisory Board. Comprised of business leaders from key international growth markets, the Advisory Board works with Marvel executives to explore opportunities for expanding the presence of the Marvel brand and key character franchises in international markets. Paphitis is an entrepreneur who acquired and revived notable retail brands, including Ryman the Stationer, Contessa and La Senza lingerie chains in the UK, Partners the Stationers, and Stationery Box, and turned them into profitable businesses. He combined the stationery businesses under the Ryman Group, where he is now chairman. Paphitis sold his interest in La Senza and Contessa in 2006 and now retains a minority share. In 2005 he acquired Red Letter Days, the UK’s leading gift experience company, in partnership with Peter Jones. Earlier this year, he was appointed patron for Skillsmart Retail, the Sector Skills Council for Retail, which is committed to driving up skills levels in the industry.
CAREER OPPORTUNITY
FANTASMA SEEKS SENIOR CUSTOMER SERVICE/MARKETING LIAISON
This position encompasses the following responsibilities: quoting major retailers using their format, sending orders to either our Hong Kong office to be written or to our domestic warehouse to be processed, coordinating letters of credit with our credit department, working with our HK or domestic office to ensure orders are shipped out on time, providing shipping documents to our credit department to ensure payment, issuing UPC numbers and item numbers, keeping track of all weights and dimensions of the product line, coordinating samples for the sales reps as well as having art department supply photos for ads, and having fun and enjoying being a part of the No. 1 brand in magic toys. Fantasma will train any enthusiastic and intelligent person. We prefer a candidate with retail experience who is proficient in Excel and other programs. Salary depends on experience. This position offers health insurance and other benefits. Interested candidates, please contact Roger Dreyer at roger@fantasmamagic.com
SEPTEMBER 2009 TOYS & FAMILY ENTERTAINMENT 37
EVENTS OF
CALENDAR
INDUSTRY-RELATED TRADE SHOWS
OCTOBER 5–9
MIPCOM
27–29
Dubai Int. Character & Licensing Fair character.ae
6–9
22–25
mipcom.com
Fall Toy Preview
toyassociation.org
iHobby Expo
ihobbyexpo.com
NOVEMBER 3–5
SEMA/AAPEX
19–20
Toy & Game Inventor Event Conference toyandgameinventors.com
15–17 17–19
21–22
aapexshow.com
PLMA
plma.com
Global Gaming Expo
Chicago Toy and Game Fair
DECEMBER
30–4
The Toy Fair
New York International Gift Fair
FEBRUARY
Wanchai, Hong Kong
New York City
Nuremburg Exhibition Center
Nuremburg, Germany
toyfair.de
kidscreen.com toy-tia.com
Hong Kong Convention & Exhibition Centre
Olympia Grand Hall
Hilton New York
Jacob Javits Convention Center
Donald E. Stephens Convention Center
LICENSING SHOW 2010 TUESDAY–THURSDAY, JUNE 8–10 MANDALAY BAY CONVENTION CENTER, LAS VEGAS
38 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2009
Chicago
Jacob Javits Convention Center
toyfair.co.uk
Halloween Costume & Party Show hcpshow.com
American International Toy Fair
Navy Pier
nyigf.com
hktoyfair.com
26–3/1
KidScreen Summit
Chicago
Las Vegas
Hong Kong Convention & Exhibition Centre
Spielwarenmesse Intl. Toy Fair
14–17
Navy Pier
Rosemont, IL
hklicensingshow.hktd.com
4–9
11–13
Las Vegas
Donald E. Stephens Convention Center
Las Vegas
cesweb.org
26–28
Sands Expo Center
Las Vegas Convention Center
International CES
Hong Kong Toys & Games Fair
Rosemont, IL
New York City
7–10
11–14
Dubai, UAE
Donald E. Stephens Convention Center
Dallas
Halloween Building
chitag.com
hiaonline.com
Hong Kong Intl. Licensing Show
Dubai International Convention Centre
Dallas Market Center
Las Vegas Convention Center
International Halloween Show
11–13
Cannes, France
globalgamingexpo.com
7–10
JANUARY
Palais Des Festivals
Wanchai, Hong Kong London
New York City
New York City Rosemont, IL
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GAMEPLAN EUROPE LTD Helping toy manufacturers expand internationally.
Since 1988 Gameplan Europe has been helping toy manufacturers and suppliers to develop their export sales. Here are some of our services, which cover the whole world. > Market investigations of opportunities > Viability studies for business set-ups > Finding distributors, sales agencies, etc. > Managing distributor networks > Executive recruitment. Gameplan Europe also publishes the International Directory of Retail Toy Buyers and the International Directory of Toy Importer-Distributors. These invaluable sources of information cover 38 countries and are the essential starting point for building international business.
For further information please contact Andrew Dobbie or Margit Pendl Tel. +44 (0) 1442 870100 (United Kingdom) email: info@gameplaneurope.com web site: www.gameplaneurope.com
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