Rolfs Magazine by Matt Mayes

Rolf’s online magazine

Fashion Coverage SPECIAL ISSUE

SPRING 2008

Spring Fresh

intelligent beauty at Rolf’s

OUR SPRING FASHION ISSUE Get your glow with iqonic gold Rolf’s Celebrity Sanctuary Super Bowl XLII

SCOTTSDALE • CH A N D L E R • G L E N D A L E • M E S A 480.755.76 5 3 • www.rolfs-salon.com

Rolf’s online magazine Rolf’s salons have been successfully tending to hairdos — including the manes of celebrity and other well-heeled clients in the Valley — for more than 20 years. Now, owner Rolf Lohse plans to give his concept a full Valley treatment that will include additional salons, the debut of a new concept for younger clients and a beauty academy. Lohse, whose flagship 8,000-square-foot hair, makeup and spa salon is in the shops at Gainey Village in Scottsdale, also owns a smaller salon in Ahwatukee. His plan is to open a third one in April in Glendale, at 67th Avenue and Beardsley Road, and a fourth in the Mesa/Gilbert area in fall 2003. A fifth salon is planned in Tucson in 2004. He also is debuting the Bliss concept targeting generation X and Y clients. Three Bliss salons are slated to open in 2003, as well as one in Tucson. The cuts and styling will cost less than the higher-end Rolf’s salons, Lohse said. Fashion Coverage SPECIAL ISSUE

APRIL 2008

MAGAZINE

Spring Fresh

intelligent beauty at Rolf’s

OUR SPRING FASHION ISSUE Get your glow with iqonic gold Rolf’s Celebrity Sanctuary Super Bowl XLII

SCOTTSDALE • C H A N D L E R • G L E N D A L E • M E S A 480.755 . 7 6 5 3 • www.rolfs-salon.com

Also in the works for the polished German entrepreneur is a hairstyle academy for aspiring beauticians, which will come after he completes his salon expansions. The strategy is to complete the expansions and academy within an eight-year period. “You need to reinvent yourself every 10 years or so. And it’s become such a melting pot here (in the Valley),” he said. “We have 30 hair stylists in training for Rolf’s right now, and next year we’ll start hiring and training for the three Bliss stores. Each Bliss store will have about 15 hairdressers and each new Rolf’s will have up to 28.” The Scottsdale salon brings in about $5 million in revenue annually, Lohse said, while the Ahwatukee store reaps about $3 million each year. Rolf’s corporate headquarters is in Tempe, where Lohse said he has invested more than $1 million in a new call center, computer system and network. The company employs 150 staffers and will add about 80 more over the next few months. Adding to his offerings of hair and other beauty treatments is a new upscale makeup product line the salons began selling last month. “We started a new makeup company called Reality and Runway that is operated out of the Tempe headquarters. We want to get the product into department stores such as Nordstrom as well,” he said. “It’s a limited makeup line inspired by fashion trends for all ages, and the response so far from national magazines has been phenomenal.” Lohse said he credits the strategic growth plans for his businesses to his management team, including Sandy Chrismon-Sirola and Julie Schumacher.

rom transparency to tuxedos, togas to disco, and airy frocks to safari wear, spring fashion trends for all over the map, but are united by a common escapist thread. Follow the rainbow this season with the trail of cheerful, bright colors that skipped down the runways for spring ‘08. These optimistic hues are a welcome departure from fall’s gothic obsession with all things black. Color-happy fashionistas will dress from head to toe in eye-popping colors like daffodil yellow, vermillion orange, verdant green, hibiscus red, bold fuchsia, wild violet and cobalt blue. Whether you go intense all over or simply go bright with an accent, just look to the crayon box to follow this trend. For spring ‘08, models became walking bouquets of roses, peonies, and pansies – to name a few. The season itself was the obvious inspiration for this blossoming trend, with designers displaying vibrant illustrations and blurred hothouse motifs in their delightful fashions. Flower lovers will swathe themselves in large, graphic floral prints, while those allergic to the impact of oversized patterns can opt for a quieter take on the flowery trend by choosing summery dresses and silky scarves in mid-sized prints. Some sheer styles left little to the imagination on the runway, but on the street, women will be wearing designs featuring layer upon layer of translucent textiles, revealing the body with equal doses of subtlety and taste. This trend’s filmy fabrics and diaphanous treatments are accentuated by sorbet hues and washed-out tones for a nude-to-neutral palette. Faeries and wood nymphs flitted down the spring/summer 2008 runways adorned in leaves, petals, and even a few wings. To enter this land of enchantment, hunt down this trend’s whimsical, feminine frocks whipped up from wisps of light, fluid fabrics and a smattering of delicate sequins. Designers imprinted ethereal creatures and finely attached playful details of foliage, feathers, and flowers to airy frocks, bringing an imaginary realm into the real world. Fashion lovers got a two-in-one lesson in ancient history and draping as one-shouldered dresses, intricate pleating and creative twists and folds of fabric flowed gracefully down runways for spring. The designers who worshipped this Aphrodite inspired trend showcased many incarnations of

OUR SPRING FASHION ISSUE toga-style goddess gowns, gladiator skirts, and even (gasp!) harem pants. Unmentionables made a bold statement for spring as the runways revealed lingerie-like pieces. Looking to a place between dreamland and a sensible wardrobe, designers made underwear part of a woman’s outerwear as they flaunted gossamer slips, naughty nighties, satin boxers, silky robes, bras and panties. But what works on the catwalk may get you arrested in real-life, so take only a small touch of the trend by looking for flirty dresses with boudoir details such as bows, ribbons, boning and lace. Gender-bending makes its way into women’s daytime fashions with a strong emphasis on the epitome of masculine attire: the suit. For chicks with a rebellious streak, designers played with slick suiting, tuxedo style, smart trousers, boyfriend blazers, tailored vests, and even borrowed-fromthe-boys extras like bow ties, boutonnieres, and cummerbunds. Latch on to the softer side of the trend by nabbing a must-have bow tie blouse or tie-top dress. Sequins continue their reign of style this season as designers carried forward their infatuation with the razzle-dazzle of metallics. In addition to the trendy, shiny sequin-covered dress, silver, gold, bronze and copper shimmered down runways in futuristic high-tech plastic fabrics, glossy satins, and foil-like lamé. Designers primed your wardrobe for a safari adventure with African field jackets, zebra and leopard prints, khaki, and chunky tribal jewelry. Then they sent you off to the Far East for a taste of Hollywood glam. Global fusion juxtaposes earthy neutrals with brilliant ethnic influences, and makes for an exciting ride. Hop on to this trend by picking up a safari suit and throwing an animal print accessory into your summer wardrobe. High waisted pants, bell-bottoms, leisure suits, plat forms, off-the-shoulder tops and retro prints heralded the return of groovy 1970s fashions. Pull out the caftans and slip into your maxi dressthe long languid lines of the decade will have everyone renting the film Studio 54 and watching reruns of That ‘70s Show for a lesson in rocking the trend

SCOTTSDALE FASHION WEEK

Rolf’s salons have been successfully tending to hairdos — including the manes of celebrity and other well-heeled clients in the Valley — for more than 20 years. Now, owner Rolf Lohse plans to give his concept a full Valley treatment that will include additional salons, the debut of a new concept for younger clients and a beauty academy. Lohse, whose flagship 8,000-square-foot hair, makeup and spa salon is in the shops at Gainey Village in Scottsdale, also owns a smaller salon in Ahwatukee. His plan is to open a third one in April in Glendale, at 67th Avenue and Beardsley Road, and a fourth in the Mesa/Gilbert area in fall 2003. A fifth salon is planned in Tucson in 2004. He also is debuting the Bliss concept targeting generation X and Y clients. Three Bliss salons are slated to open in 2003, as well as one in Tucson. The cuts and styling will cost less than the higher-end Rolf’s salons, Lohse said. Also in the works for the polished German entrepreneur is a hairstyle academy for aspir-

REDKEN ROLF GLOBAL EXPEREMENT Rolf’s salons have been successfully tending to hairdos — including the manes of celebrity and other well-heeled clients in the Valley — for more than 20 years. Now, owner Rolf Lohse plans to give his concept a full Valley treatment that will include additional salons, the debut of a new concept for younger clients and a beauty academy.

REDKEN ROLF CARDINAL

944 Magazine, the official lifestyle magazine of the 2008 Arizona Super Bowl Host Committee, is set to produce an unrivaled entertainment experience on the Scottsdale Waterfront during the week leading up to Super Bowl XLII. Slated to run from Thursday, January 31, 2008 through game day, February 3, 2008, the 944 SUPER VILLAGE will offer four days and nights of national A-list entertainment, celebrity guests and hosts, and special events on four acres of prime real estate in the epicenter of Scottsdale. Confirmed talent throughout the week includes 50 Cent, Paris Hilton, Wyclef Jean, Fall Out Boy, Velvet Revolver, Juliette and The Licks and Paul Oakenfold with additional performances to be announced in the coming weeks. In partnership with Explosive Productions, the tented city will offer sports and celebrity meet and greets and autograph sessions, festival-style activities, food tastings, special stunts, art displays and charity events from day into night, with an expected attendance of more than 20,000 people. Village partners include Sprint, Pontiac, Anheuser-Busch, Bacardi Rum, Sauza Tequila, Red Bull, Vitamin Water, Smart Water, Vicks Early Defense Foaming Hand Sanitizer, Sushi Roku and the City of Scottsdale. “944 Magazine is striving to put Scottsdale on the map with the 944 SUPER VILLAGE and talent lineup,” says Director of Entertainment, Steve Kushnir. “Hosting the Super Bowl offers an opportunity for international exposure in our own backyard and we are taking full advantage of it. The 944 Super Village will combine elements of international dance music, rock ‘n’ roll, hip-hop

Lohse, whose flagship 8,000-square-foot hair, makeup and spa salon is in the shops at Gainey Village in Scottsdale, also owns a smaller salon in Ahwatukee. His plan is to open a third one in April in Glendale, at 67th Avenue and Beardsley Road, and a fourth in the Mesa/Gilbert area in fall 2003. A fifth salon is planned in Tucson in 2004. He also is debuting the Bliss concept targeting generation X and Y clients. Three Bliss salons are slated to open in 2003, as well as one in Tucson. The cuts and styling will cost less than the higher-end Rolf’s salons, Lohse said. Also in the works for the polished German entrepreneur is a hairstyle academy for aspiring beauticians, which will come after he completes his salon expansions. The strategy is to complete the expansions and academy within an eight-year period. “You need to reinvent yourself every 10 years or so. And it’s become such a melting pot here (in the Valley),” he said. “We have 30 hair stylists in training for Rolf’s right now, and next year we’ll start hiring and training for the three Bliss stores. Each Bliss store will have about 15 hairdressers and each new Rolf’s will have up to 28.”

REDKEN ROLF SUPERBOWL

and pop culture in a festival-style atmosphere that will guarantee our footprint to be the epicenter of all activity the week leading up to the Super Bowl.” “With the high-profile acts 944 has lined up, their hospitality village is shaping up as one of the most star-studded places to be during Super Bowl week,” said Host Committee President Bob Sullivan. “944 is proving that they not only have their finger on the pulse of the social scene in Arizona, but that they are a major player in the entertainment industry.” The fastest growing and most powerful lifestyle media conglomerate in the industry, 944 Magazine is highly regarded as the leading resource in the nation’s top entertainment hubs. Beginning as a 60-page city picture book, 944 has adopted a unique format to grow to a 200-plus-page publication and online social platform to connect with tastemakers on a constant clock, extending the life of a printed publication. Capitalizing on publications in Los Angeles, Miami, Las Vegas, Phoenix, San Diego and Orange County -- with San Francisco, Dallas and Chicago on the horizons for 2008 -- 944 caters to the 21- to 38-year-old affluent, trend-savvy, information-seeking style setter who lives life to the fullest both locally and abroad. Each month, 944 distributes more than 250,000 copies across all cities to total more than 2.5 annually, with an average pass-along rate of 5.2 readers per copy. Over the past six years, 944 has hosted hundreds of the best parties and special events in collaboration with some of the greatest brands in the world to become a staple lifestyle brand from East to West coasts. For more information.

Get your glow with iqonic gold Imagine an existence where beauty is undefined by a size, a shape or a label. Imagine an existence where beauty is no longer judged by the eye of the beholder. Imagine an existence where beauty transcends beyond the delicate surface of the skin. Imagine…Intelligent Beauty. IQONIC Skin Care is designed for the

elements of intelligent beauty

woman ready to say NO to a beauty industry long on promises and short on results. IQONIC spares no expense, tells no lies, and delivers every time.

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[GOLD REVERSAL SERUM] (.5 oz.)

This extraordinary emulsion contains synergistic blends of specialized marine compounds and scientific active elements designed to break-down aged, lack-luster skin to restore skin durability and elasticity. Infused with precious Colloidal Gold, this decadent“Elixir of Life” repairs and stimulates new cell generation, delivering a sensational youthful appearance. State-of-the-art skin-care technology of Epidermal Growth Factor, Kleptose®, and Intelligent Antioxidants actively penetrate just beneath the skin’s cellular level to tighten, repair and improve skin durability to revitalize compromised skin from damage caused by environmental irritants revealing skin that not only looks more youthful, but behaves more youthful! Skin Type(s): Dry, Combination, Oily Skin Condition(s): Photo-damaged skin (fine lines, wrinkles, irregular pigmentation), environmental damage, thin, elastosis Directions Apply a small amount to clean face/neck and massage in until absorbed. Use once or twice daily. For best results, follow with IQ GOLD REVERSAL CRÈME.

[LOTION CLEANSER] (3.3 oz.)

This mild moisturizing cleanser gently penetrates the skin to safely sweep away make-up and daily environmental impurities. Emollient Aloe Vera and Rose Hips generously saturate the skin with moisture, revealing fresh, supple and soft-to-thetouch skin. Skin Type(s): Dry, Combination Skin Condition(s): Photo-damaged skin (fine lines, wrinkles, irregular pigmentation), sensitive skin Directions: Gently massage around face and eye area with finger tips or cotton pad. Wipe away with a damp cloth, or rinse well.

[FLAWLESS WASH] (6 oz.)

CLEANSE

This invigorating, non-abrasive cleansing formula contains no unnecessary ingredients so it will not over-strip your skin. A delicate balance of Glycolic and Salicylic Acids works simultaneously to reduce roughness, acne and excessive oiliness; broccoli seed extract to detoxify and moisturizing Shea Butter to reveal visibly smoother, radiant skin. Skin Type(s): Combination, Oily Skin Condition(s): Acne, Congested Skin Directions: Work into a lather and massage onto face, rinse well. Use once or twice daily.

[COMPLETE WASH] (6 oz.)

Enriched with Orange and Grapefruit Extracts and emollient Shea Butter, this gentle clarifying cleanser is designed to safely and gently sweep away impurities, while protecting skin’s natural moisture balance. Green Tea Leaf Extracts detoxify and destroy free radicals that collect on the skin’s surface to help skin maintain a youthful appearance. Leaves skin clean, fresh, and replenished. Skin Type(s): Dry, Combination, Oily Skin Condition(s): Sensitive, dehydrated skin Directions: Work into lather and massage onto face, rinse well. Use once or twice daily.

[EYE MAKE-UP REMOVER] (3.3 oz.)

[INFUSION – LC SERUM] (.25 oz.)

REPAIR

Infused with “Liquid Crystal” and active nutrients, this highly advanced emulsion mimics the structure of the cellular wall to increase durability and delivers intense moisture to enhance skin’s elasticity, while Intelligent Antioxidants protect tissues from free radical damage. This velvety, hydrating fusion fortifies skin with increased durability, making skin resilient to future damage. This powerful elixir also eases lines around the delicate eye area, and is a must have for conditioning and minimizing fine lines around the upper lip area! Skin Type(s): All Skin Condition(s): Dry, thin, fragile, inelastic, fine lines Directions: Eyes: Prior to bed, pat a small amount onto clean under-eye area. Lips: Massage a small amount onto lips and upper lip area as often as desired.

[HYALURONIC PLUS SERUM] (.5 oz.)

This nutrient rich super serum delivers a very healthy meal for hungry, weakened skin. Hyaluronic Acid, DN-AGE® and Coconut Extract provide optimum levels hydration and cellular repair to dull, lack-luster skin. Blended with highly selective concentrated levels of nutritive elements this unique formula lubricates, strengthens and plumps thin, inelastic skin. Shields delicate skin from UV damage and environmental irritants. Skin Type(s): Dry, Combination, Oily Skin Condition(s): Dehydrated, fragile, inelastic Directions: Apply a small amount to clean face/neck and massage in until absorbed. Use once or twice daily. Excellent benefits when layered over other serums.

Spring Fresh

intelligent beauty at Rolf’s

Tired of the same old winter jackets and the rain, well have no fear spring is here. With fresh new looks and makeup you will never be bored with fashion again. To start the new season lets give our whole body a makeover, starting from head to toe. What better way to update yourself for spring then a new hair style. This year in hair it is all about short, short, short. All the celebrates are going short this year, and why not with the heat coming up you can keep cooler under the sun, for those who would like to keep it long just remember go with what God gave you. If you have wavy hair just let the sun do the drying. Take a break from those blow dryers. Hey not only does it keep your hair healthier it saves electricity! Color, color, color! It’s all about bright color crayon colors this year. Don’t be afraid to play with these years fun, exciting rainbow of colors. This year for lips we recommend pink for the lips, not just any pink, a peach pink. It really keeps the whole lip very fresh and youthful. For the eyes we say let the painter come alive. Any color that is in bloom this year from orange to a light purple are a sure hit. Whatever you do however keep it light and fresh. Another way to make an entrance is to wear fun, festive colors. This is a definite way to change up your look. Florals are also a must have this year with everything

We also recommend sheer tops this year; this will add a very chic feel to any outfit. The sun is out and ready to play, this is why we recommend any time that you keep you skin healthy by putting on sun screen. Also drink plenty of water! This is a must if you wish to have glowing skin this spring. Exercise is also important to keep our youthful appearance, yoga and Pilates are the new workout of 2008. Whatever you do however remember to be beautiful is to be yourself. Spring is about fresh new beginnings, so remember you’re beautiful in your own special way. So why no be unique and do what works for you!

elements of intelligent beauty

Get your glow with iqonic gold It is said that absence makes the heart grow fonder - well so does Beauty - the more you peer at something beautiful the more you yearn for it. Beauty injects an essence of elegance - an emotion felt within which comes with feeling good about your self. But leading a healthy lifestyle has to be the most important of all. Health plays a major role in contributing to the beautiful feeling experienced when looking good. Many women tend to suffer from Beauty and the Beast syndrome - where one day an effort is made to look good and then the next - no matter what you do - it just isn’t happening. Why? Well it is no secret; there are two main key issues to take claim of being beautiful. and that is the (take 2 factor) number 1 look good and 2 is feel good - if you don’t feel good about yourself then don’t expect to look good. Transformation can take place in the beauty department if you make a stand and sort yourself out. Your health dominates how you feel - how you look and how you think so any concerns that are causing you sorrow whether it be a health or beauty matter then remember a problem shared is a problem halved. Speak with your local GP and once you are given the all clear - take note of the change in your whole entity, a personality change comes with looking beautiful. A fabulous way to find the beauty within - is to let it out. Inner beauty can be released by practicing yoga. Yoga is an amazing exercise that understands what the body’s wants and needs are. Anxiety and tension bring on frowns - meaning more wrinkles, this is not part of any known beauty package. A beautiful person injects happiness and smiles that come from the heart (a healthy one) Feeling good about your self is the first step in the right direction to making your beauty regime a more pleasurable one - guaranteed. Once you have claimed a content mind minus any matters of concern - it is then after you apply your beauty cosmetics you will notice the mirror image of yourself will be that of a changed person. Confront the reflection of the beast in the mirror and watch the beauty transformation take place. Notice how the facial skin turns to that of a fresh complexion - see how the lip gloss is now a glow, all because you feel good. Beauty /Health magazines have wonderful ideas and tips on being beautiful and you will find many online support centers on beauty very fulfilling but what you have to bear in mind is, these beauty support groups on health and fashion do just that - give advice. This is about you and being beautiful so regardless of whether the advice given, is by Sharon Stone, you are never going to experience that feeling of walking along the red carpet unless you feel good.

[GOLD REVERSAL CRÈME] (1 oz.)

Infused with a synergistic blend of specialized marine compounds, scientific active elements and precious Colloidal Gold, this divine emollient crème de la crème works in sync to reduce fine lines and inelastic skin, and communicates with skin’s cells to repair and stimulate new cell generation to ultimately expose a visibly luminous, youthful, well-nourished complexion. State-of-the-art skin care technology of Epidermal Growth Factor, UGL Complex™ and Intelligent Antioxidants actively penetrate just beneath the skin’s cellular level to revitalize compromised skin from damage caused by environmental irritants, adding an invisible hydrating veil of moisture to promote skin vitality. Gold Reversal Crème helps seal-in the benefits of the Gold Reversal Serum when applied over it. Skin Type(s): Dry, Combination Skin Condition(s): Photo-damaged skin (fine lines, wrinkles, irregular pigmentation), environmental damage, thin, inelastic, toneless Directions: Apply a thin layer to clean face/neck. Use once or twice daily. For best results, layer over IQ GOLD REVERSAL SERUM.

INDULGE

[PEDI NOURISHING CRÈME] (4 oz.)

Sweet serenity for your soles! This luxurious foot “crème de la crème” uses rich Cocoa Seed and emollient Shea Butters to seal in a protective moisture barrier, while the ingredients of Retinol and Squaline penetrate damaged soles to nourish, lubricate and mend dry cracked heels. A divine fusion of Lavender, Tea Tree, and Eucalyptus essential oils provide your wounded soles with a harmonious aroma-therapeutic experience they deserve. Skin Type(s): Dry Skin Condition(s): Keratinization buildup, dry cracked heels Directions: Apply desired amount to lower legs and feet and massage in until well absorbed.

[HAND CRÈME] (6 oz.)

Infused with Retinol and a synergistic blend of Shea and Cocoa Butters, this ultra emollient treatment crème delivers moisture to dry, dehydrated skin damaged by environmental conditions. Designed to target fine lines and correct irregular pigmentation, this luxurious crème softens, heals, and protects thirsty skin, while a fusion of essential oils provides an indulgent aroma-therapeutic experience for your fatigued hands. Skin Type(s): Dry Skin Condition(s): Photo-damaged skin (fine lines, wrinkles, irregular pigmentation), dehydrated Directions: Apply desired amount to hands, massage until well absorbed.

jane iredale –The Skin Care Makeup ® Presents

April 14th-20th

Your Guide to the Spa Lifestyle

$50 Spa Treatments

For more information and to view a full listing of the participating day spas, visit

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Nu U Unlimited at Paradise Valley Mall - Phoenix Nu U Unlimited at Superstition Springs Mall - Mesa Red Door Spa - Biltmore Fashion Park Red Door Spa - Wigwam Golf Resort & Spa Red Door Spa at The Westin La Paloma Resort & Spa - Tucson Rolf’s Spa at Gainey Village Skin Care by Klara The Spa-aaah at Regent Healthcare Tropical Mist Day Spa SAN FRANCISCO The Appearance Care Center Aura Skin Spa Banyan Spa at Club One Santana Row The Barber Lounge ExCLUSIVE COSMETIC SPONSOR: