E-commerce - Now Showing Across Multi-Screens

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E-commerce - Now Showing Across Multi-Screens The drastic drop in the prices of smartphones has been an essential factor in India’s high number of mobile penetration. Therefore, consumers are now looking forward to crisp and clear digitallead content, which is easily deliverable through apps. This increasing number of smartphone usage has put a great amount of pressure on companies that were not too keen about mobile app development. Data suggests that 87% of internet users are now mobile internet users. This is a whopping 12% more than last year. Multi-screen promotions on mobiles, tablets and iPads have grown by 90 percent since past 5 years. With 21 billion USD of estimated e-commerce sales, 33% of sales are generated through apps. Hence, we are living in an AppBoom era wherein every product- driven company is making sure that they have an app in their promotional arsenal. Hence, every organization is taking mobile app development as a priority.

Why Apps Need To Be a Part of Your Promotional Strategy

Hi-Fi Creative Connectivity

Re-targeting through Apps

Purchase Journey and Gaming

App Promotional Strategy

1. Hi-Fi Creative Connectivity At the push of a button, daily needs are getting fulfilled. Giants like Samsung and Apple have considered designing apps for appliance use, dog tracking and controlling electricity usage. The ease of using an app for everything electronic has made manufacturers rethink the methodology of gaming consoles and operation of smart TVs.

2. Re-targeting Through Apps Apps have high-level of visual appeal and their clutter-free messaging systems enable maximum recall. A promotion done through a mobile app doesn’t go unnoticed. Highly visible imagery on the notification tab of smartphones ensures that the app is revisited on a regular


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