SELLER GUIDE
WELCOME Our Mission & Values Our Brokers
WHAT MAKES US DIFFERENT Power of a Team Marketing 5-Star Status & Testimonials
WHAT MAKES YOUR HOME SELL How it’s Priced How it Shows How it’s Marketed
OUR OFFICES DOWNTOWN
1100 Dexter Ave N Ste 275 Seattle, WA 98109
WEST SEATTLE
WE SUPPORT OUR COMMUNITY
4452 California Ave SW Seattle, WA 98116
FIND US ONLINE
BeachandBlvd.com
Thank you for taking the time to see how Beach & Blvd can make a difference for you. As you’ll see
detailed in this seller guide, we work as a team. This allows us to provide you more than a solo agent—more services, more agent time dedicated to your transaction and more value overall. We help more clients like yourself to have the best selling experience possible. We make sure your needs are always met as we strive to go above and beyond your expectations. Selling real estate is a big deal! We recognize what an important time this is in your life and want to deliver the top client service this experience demands. 3
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WHO WE ARE | OUR MISSION & VALUES
OUR MISSION Bring purpose & happiness to your life by inspiring you to achieve your dreams!
WHAT’S YOUR BIG DREAM?
OUR VALUES
Working by our values, we THRIVE, enabling you to THRIVE
We believe that if we help you achieve your goals, we will achieve ours! We want to create a life of abundance for you.
T H R
TEAMWORK
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HARD WORK
I
RELATIONSHIPS
INTEGRITY 4
V E VALUE
EXTRAORDINARY
WHO WE ARE | OUR BROKERS
ASHLEY REDFEARN
DAVID SABBAN
GERALD OVERBECK
KARLI MORRISON
Team Leader
Buyer Specialist
206.383.1207
Buyer Specialist 206.643.4534
206.854.9258
MELISSA OVERBECK
MIKE GWYNN
NICOLE STROM
Listing Specialist
Buyer Specialist
Residential, Commercial
206.383.1208
425.931.1676
ASP Stager
Listing Specialist
REALTOR
Snohomish County
206.327.0506
Real Estate Broker 206.519.8248
RICH PUFFERT
RATCHEL PINLAC
Real Estate Broker 360.654.4203
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MARIO HUSMILLO
Buyer Specialist Amazon Relocation
206.858.6800
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WHAT MAKES US DIFFERENT | POWER OF A TEAM
EXPERIENCE the
POWER
of a
TEAM
Over 150 individual tasks go into selling a property. No single agent can effectively manage that many details. To give you the all that your selling experience deserves, your transaction will be moved from contract to close by a team of professional specialists. They each provide their expertise to ensure the entire process is covered. You can relax, knowing your team is on it. And you won’t have to pay any more than you would for a single agent.
WHY SELL YOUR PROPERTY ANY OTHER WAY?
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WHAT MAKES US DIFFERENT | POWER OF A TEAM LISTING SPECIALIST The listing broker specializes with sellers. He or she guides the sales process and finds potential buyers for your propertym backed by our amazing support team. You get a team of professionals working to sell your property.
YOUR TEAM’S SPECIALISTS
PROFESSIONAL STAGER Our professional stager will transform the inside of your property to be market ready. Her expertise is central to your listings’s success from inspiring the beautiful images for the photographer to creating that “it just feels right”vibe for potential buyers who will walk through your property.
BUYING TEAM These licensed agents spend 8 hours every day prospecting buyers for our listings. They also show buyers through our properties—including yours.
Listing Specilaist Professional Stager
VISUAL SPECIALIST
Buying Team
High-quality walk-through interiror video, aerial drone video and professional photos produced by our team’s visual specialist will highlight your home’s best features and attract the vast majority of home buyers who search online. Your online listing is sure to stand out!
Visual Specialist
MARKETING COORDINATOR
Marketing Coordinator
Our marketing team makes sure your property is seen not online in the local area, but also by potential buyers across the country and around the world.
Transaction Coordinator Vendor Specilaists
TRANSACTION COORDINATOR Getting an offer on your property is only half of our job. Once we have the offer, our transaction coordinator assists the primary agent by ensuring that every detail–major or minor–is handled at the proper time.
VENDOR SPECIALISTS Every transaction benefits from our extended team of vendors. Our cleaner, painter, handyman and landscaper will get your listing ready to shine and sell at top dollar.
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WHAT MAKES US DIFFERENT | MARKETING
BEACH & BLVD DOES MORE
OUR MARKETING
AVERAGE AGENT MARKETING
Our professional website BeachandBlvd.com and Zillow Premiere account reach hundreds of potential buyers each day.
Lacks resources and expertise to make their website rank high and get the traffic.
Large marketing budget for our sellers —we spend over $50,000 per year.
Selling only 11 properties means small marketing budgets. Average annual spend: $520.
Access to thousands of buyers already in our system plus new prospects added daily.
Working alone allows little time to spend on international marketing.
Everyone on our team has a specific job, the listing broker reaches out to the top selling brokers, the Buyer Team hold open houses with our lender partner.
Focused on their own listings, the average agent helped only 3 buyers last year.
Offices in multiple locations for your convenience.
Works out of a single location.
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WHAT MAKES US DIFFERENT | ZILLOW 5-STAR PREMIER AGENT STATUS SEE HOW WE GOT RATED 5-STARS by over 30 past clients READ WHAT OUR CLIENTS HAVE TO SAY ABOUT US 5-STARS IN ALL FOUR CATEGORIES Local Knowledge Process Expertise Responsiveness Negotiation Skills
Gerald helped us as a buyer's agent for a new construction and sold our current home. He provided solid advice throughout even having a lawyer review our intent to buy contract for the new construction. Sold our house in 5days, one weekend of open houses. We got more than asking and had multiple offers. -Bought and sold a Single Family home in 2017 for approximately $650K in Evendell, Renton, WA Gerald & Melissa made the trials & tribulations of searching/purchasing a condo into a fun experience. They really listened to our wants and helped us find the perfect place. We never felt pressured and they were there supporting us through the whole process. -Bought a Condo home in 2016 for approximately $425K in Edmonds, WA
Gerald & Melissa helped us buy our first home. It is a new construction home & we didn't actually move in until 10 months later. Buying a house can be a very daunting experience, but they made the process so much less scary than we were anticipating. I trust Gerald & Melissa implicitly as I believe that they were always looking out for our best interests. Both of them responded very quickly & thoroughly to all email correspondence. And when it came time to close they held our hands throughout the entire process - even giving us a detailed list of what to expect & what actions we needed to take. I knew that it was just as important to them as it was to us that the process go as smoothly as possible. They made sure that we were taken care of & I cannot express how much we appreciated their guidance with buying our first home. -Bought a home in 2016 in Kennard Corner, Seattle Hill-Silver Firs, WA Melissa helped me buy my first home. She understood exactly what I was looking for and took the time to show me each place i was interested in. She is friendly, personable and professional. I cant recommend her enough. -Bought a Townhouse home in 2015 for approximately $300K in Bothell, WA. Review for Team Member: Melissa Overbeck I lucked into getting Ashley as my real estate agent when looking to buy in Redmond, WA. She was a pleasure to work with -- incredibly responsive, knowledgeable, and a sunny, upbeat personality. She seemed to understand what we were looking for right away and didn't waste our time, doing a great job of selecting appropriate properties to view. She was also good at seizing the moment and negotiating when we found the right one. I would recommend her as a real estate agent to anyone. -Bought a Condo home in 2016 in Grass Lawn, Redmond, WA. Review for Team Member: Ashley Redfearn Rich was very helpful and responsive to our needs! Helped us find the perfect home for us, and walked us through every step of the process. He was available when we needed him, and was very knowledgeable of the areas we were interested in. -Bought a Single Family home in 2016 in Beverly Park, Seattle, WA. Review for Team Member: Richard Puffert
THIS IS JUST A SAMPLE. TO READ ALL OF OUR REVIEWS, WHICH ARE ALL 5-STAR, VISIT ZILLOW.COM/PROFILE/BEACHANDBLVD 9
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WHAT MAKES YOUR HOME SELL | HOW IT’S PRICED
PRICING MISCONCEPTIONS WHAT YOU
PAID
WHAT YOU
NEED
WHAT YOU
WHAT YOUR
WANT
NEIGHBORS SAY
WHAT
ANOTHER AGENT SAYS
COST TO REBUILD TODAY
BUYERS & SELLERS DETERMINE VALUE The value of your property is determined by WHAT A BUYER IS WILLING TO PAY
& A SELLER IS WILLING TO ACCEPT
IN TODAY’S MARKET Buyers make their pricing decisions based on comparing your property to other properties SOLD in your area.
HISTORICALLY YOUR FIRST OFFER IS YOUR BEST BeachandBlvd.com
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WHAT MAKES YOUR HOME SELL | HOW IT’S PRICED
THE STRATEGY TO PRICING THE 5-5-5 IS THE
We leverage the same database that agents, banks, appraisers & buyers use to correctly price a property
MOST ACCURATE METHOD TO PRICE YOUR HOME
ACTIVE PROPERTIES
WE REVIEW ORIGINAL LIST PRICE CURRENT PRICE SELLING PRICE DAYS ON MARKET
PENDING
SOLD
PROPERTIES
PROPERTIES
BEDS, BATHS, SqFt YEAR BUILT LOT SIZE
THE PRICE OF YOUR HOME 11
MARKET CONDITIONS ARE WHAT DETERMINE THE RIGHT PRICE FOR YOUR PROPERTY
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WHAT MAKES YOUR HOME SELL | HOW IT SHOWS
MAKE YOUR LISTING
STAND OUT
Today’s home buyers are armed with more information than ever. They tell their agents which homes they want to see — and they’ve already rejected listings with too few or poor quality photos. Or the home wasn’t photo ready. It is crucial that your listing shows up online with high-impact photos to make a lasting first impression and create a desire to see more.
STAGING
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HDR
PHOTOGRAPHY
3D TOUR MATTERPORT
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AERIAL DRONE
VIDEO
HI-DEF
VIDEOGRAPHY
WHAT MAKES YOUR HOME SELL | HOW IT SHOWS: STAGING Staging helps improve your property by making it more appealing to the largest number of potential buyers. Staging transforms your home with furniture and accessory placement that leads the eye to the attractive features of the house while minimizing the flaws. The way you live in a your home, and the way you market and sell your home are two very different things.
STEP 1: STAGING STAGING STATISTICS
Staged homes sell 80% faster than unstaged homes
THE GOALS OF STAGING A HOME
Staged homes sell 6.9% more than unstaged homes
Maximize the perceived square footage
87% of home buyers today use the Internet to preview houses - photos make ALL the difference! Staging your home ensures quality photos that showcase your home in the best possible light
Minimize the clutter and personal items Arrange or rearrange a home in a way that appeals to a wider variety of tastes and potential purchasers Create a fabulous first impression that allows the buyer to envision living in your home
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Source National Association of Realtors
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WHAT MAKES YOUR HOME SELL | HOW IT SHOWS: PHOTO & VIDEO
HDR
PHOTOGRAPHY
PHOTOGRAPHY Vivid, enticing photos are so important to attract buyers who search online for your home. It is their first and sometimes only impression of your home. We take the highest quality photos to ensure we highlight your home’s best features. HDR photography is High Dynamic Range and it reproduces a greater dynamic range of luminosity than is possible with standard digital imaging or photographic techniques. Withprofessional staging to set the stage, a professional photographer and an HDR camera, your listing will stand apart from the rest.
3D TOUR MATTERPORT
Our Matterport camera features a powerful new technology to create a detailed 3D showcase of your home. With the technology, home buyers get the ultimate virtual experience as they are able to see it from every angle like they are physically walking through it.
VIDEO HI-DEF
VIDEOGRAPHY
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Although images are critical to your listing because photography is the most popular medium for prospective buyers to view your home on the most trafficked real estate websites, video actually ranks higher in web searches and people respond more fully to video in their emotion towards it, engagement with it and internalizing of it’s content. We can create high-definition video to create a compelling virtual tour of your home that will more effectively capture the attention of today’s buyers.
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AERIAL DRONE
VIDEO
Our drone video camera shoots high-definition photos and video from the air, to capture an impresive point of view of your home, property lot and surrounding area.
WHAT MAKES YOUR HOME SELL | HOW IT’S MARKETED
WE’LL SELL IT FASTER AND FOR MORE $$ STEP TWO: We target our marketing strategy and resources to match where buyers are finding homes right now. When more buyers see your property, we can sell it faster.
STEP ONE: We arm ourselves with National Association of Realtors data that tells us exactly where buyers found the home they purchased. The top three ways are online
44%
WHERE DID
33%
BUYERS
FIND THE ACTUAL HOME THEY
online
real estate broker 9% Yard sign/ Open House sign
6% Friend, relative, neighbor 5% Builder or builder’s agent
PURCHASED?
2% Know the seller 1% Print Advertising 15
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WHAT MAKES YOUR HOME SELL | HOW IT’S MARKETED
MODERN INTERNET MARKETING TO REACH THE 92% OF BUYERS WHO SEARCH ONLINE, WE MARKET EVERY PROPERTY IN FIVE PLACES
BROKER WEBSITES By posting on KW.com, Sothebys.com, Century21.com, Windermere.com, ReMax.com and more, we gain thousands of views
SEARCH PORTALS Zillow, Truilia, Realtor.com. We know how to get your ptoperty showcased ahead of the competition on these popular sites. Buyers won’t click through page after page of similar properties, so why not choose the team that can get yours featured more often?
SEARCH ENGINES Google, Bing, Yahoo. Nobody knows search engines better! We spend hundreds of dollars every month on pay-per-click advertising, so our websites come up when buyers search for properties like yours. Plus we optimize to appeal to search engines, so we show up natually in the results.
SOCIAL MEDIA Facebook, Twitter, Instagram, YouTube, Pinterest. We market your property through the most popular social media networks, through paid posts, our own audiences and every 48 hours. Facebook specifically represents the best way to target specific people who are most likely to purchase your property. For example, we will identify the 10,000 on Facebook who are likey to have recently gained a significant increast in net worth, and determine who on that list matches the demographics of buyers likely to purchase a home like yours: 1) Live in Redmond/Sammamish/or Bellevue, 2) Work at Microsoft, Google, Facebook, Amazon, Nintendo, etc, 3) Age 30 or over. We will reach these potential buyers through targeted Facebook advertising that puts your home in front of them while they are online. We’ll also post your property on our own Facebook Page.
CLASSIFIED SERVICES Craigslist, Oodle, Backpage, Kijiji. Most brokers overlook them, but we know international buyers and high-priced sales come through here every day. Other agents post a listing once. Our committment is to post every 48 hours until it’s sold.
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WHAT MAKES YOUR HOME SELL | HOW IT’S MARKETED
MARKETING TO BROKERS THE FIVE WAYS WE MARKET YOUR PROPERTY TO REAL ESTATE BROKERS
33% of buyers find the home they purchase through real estate brokers. This figure has declined in the shift to online search, but it is still significant. You’d better believe we are marekting to other brokers!
1 3
2
EMAIL FLIERS Dispatches to agents all around the region, as well as nationally and in many cases, across the globe.
VIRTUAL TOURS Uploaded to the MLS database, so all brokers can see your property.
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4
PAPER FLIERS Delivered to the top 20% of brokers in the region.
REALTOR OFFICE MEETINGS In more than one market center we’ll personally pitch your listing and tell brokers why they should see your home
COMMUNICATION We guarantee a weekly follow-up with all the brokers who have shown your home. We will gather any feedback they’ve provided to pass along to you.
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WHAT MAKES YOUR HOME SELL | HOW IT’S MARKETED
STICK TO BASICS TOO
20% OF BUYERS FIND THE HOME THEY EVENTUALLY PURCHASE THROUGH THESE FOUR WAYS
1. YARD SIGNS
2. OPEN HOUSES
Approximately 9% of buyers found the home they actually purchased from a yard sign. Our signs attract buyers with a clean modern design.
About 5% of buyers found their home through open houses. This figure includes the large number of new homes sold through builder open houses.
4. PRINT
3. WORD OF MOUTH
Only 1% of buyers find the home they purchase through print advertising. Yest 80% of agents spend 80% of their marketing budgets on print advertising
A small percentage of buyers find the home they purchase through a friend, neighbor or knowing the seller.
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WHAT MAKES YOUR HOME SELL | HOW IT’S MARKETED
INTERNATIONAL MARKETING
ONE OUT OF EVERY 12 SALES DOLLARS IN REAL ESTATE TRANSACTIONS SOLD IN THE U.S. IS AN INTERNATIONAL TRANSACTION
HOW INTERNATIONAL BUYERS MAKE A DIFFERENCE IN 2016* THEY...
Paid a 50% higher average price Paid cash 60% of the time Accounted for $104 billion in sales from April 2014-March 2015 (35%)
EXPOSURE TO INTERNATIONAL BROKERS MY INTERNATIONAL NETWORK THROUGH PROXIO PRO By working with Beach & Blvd, your property will be advertised to over 600,000 international real estate brokers in over 100 different countries. I also have the tools to translate your property in 19 different languages, including Simplified and Traditional Chinese, Spanish, Hindi, French, German, Arabic, etc. This means other international brokers are able to show your property to their buyers in the native language!
International transactions increased by $12 billion in the last 12 months *According to the National Association of Realtors Source: NAR, 2016 Profile of International Home Buying Activity
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RED DAY
WE
SUPPORT OUR
Every year we join with other Keller Williams agents in our annual Red Day to serve the community by volunteering out hands and hearts to various needs throughout the city. We have served environmental and social needs.
KW KIDS CARE KW Kids Care is an educational nonprofit founded to engage the next generation of entrepreneurs and world leaders in conversations that matter. Our learning program teaches young adults houw to gain their edge in an increasingly competitive world. Student walk away with concrete tools that help them pursue the life they desire
COMM-
DreamIT-DoIT SCHOLARSHIP FUND
UNITY
About DreamIT-DoIT Scholarship Fund.
KW CARES KW Cares is a 501(c)(3) public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help. We contribute to the KW Cares fun a percentage of every commission we earn.
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OUR GOAL TODAY GET TO KNOW YOU BETTER ANSWER ALL YOUR QUESTIONS
Many agents think their most important job is satisfying the customer. WE BELIEVE that satisfying the customer is simply the minimum requirement for staying in business.
ASK YOU IMPORTANT INFORMATION DETERMINE IF WE SHOULD BE IN THE REAL ESTATE BUSINESS TOGETHER
Beach & Blvd work s constantly to improve our systems, process, and services to go beyond the standard level of “service” provided by most agents.
SIMPLY PUT, OUR OBJECTIVES ARE TO GET YOU THE MOST MONEY IN THE LEAST TIME, AND WITH AS LITTLE STRESS AS POSSIBLE. WE WANT TO PROVIDE THE BEST SERVICE IN THE INDUSTRY. PERIOD. 21
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