BRACE

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PSSD 2009/10 _Welcoming

WE W EA EAK E K S GNALS NAALS

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_Welcoming Dictionary: {(Wel) + (coming)} = The action of feeling well (comfortable, good) when in a coming situation. In order to a person be welcomed, it implies that he or she should be arriving somewhere. This meant that a movement, from point A to B, happened before. That is why we choose this background image as the introduction of our research, as this was the starting point of all our brainstorming – before thinking of any solution, we have putted ourselves in the shoes of a wide range of users (from children to seniors, to people with desabilities and so on) to see, somehow, if there was any weak signal that could contribute to increase the quality of the welcoming process on a major city such as Milan. We choose to classify each case with values from 0 to 5 in the following tags : Quest, Curiosity, Enabling, Relaxation, Home feeling and Improvement. These tags not also enabled us to understand better the true nature of all our cases but also, to manage them it a clearer way. The charts (presented below) are the result of that, which also shows somehow, the different origins and influences of the members of the BRACE group.

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3. Enabling - It refers to the possibility of doing something in a way you couldn’t do before. Opportunity related.

5. Home feeling - That feeling that makes you forget that you’re away from home. Implies satisfying special needs.

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2. Curiosity - That feeling that triggers in your head ,that makes you wanting to know more about something.

6. Improvement - It refers to the need of satisfying social behaviors. Luxury and status related.

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1. Quest - It refers to the “barriers” that you have to overcome in order to achieve something. Selffulfillment related.

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4. Relaxation - That feeling that reestablish your mental and physical state. Comfort related.

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+bc : more bikes! Piazza Garibaldi - Milan, Italy

Those guys from the Stecca degli artigiani finally get a job out of their passion: help you to fix your bike. Yes, someone finally really help them to help us, buying a fully equipped van so they could run around the citys hot spots, like universities, so they could spread the wrench word to this Lazy generation.

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cool !

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Prendi a casa uno studente. Porta Vittoria - Milano, Italy

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If you are coming to stay in Milano and you have trouble finding a place to live, maybe you should try to get housing at an elder person’s house that will be very happy to have you there, for less than you will pay at a regular residence. In exchange you can give some of your company to your host and a hand keeping the Q house nice and neat. Here the web page to check out and try to see if this kind of housing is the right one for you. www.meglio.milano.it

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La Scala welcomes youngers Piazza alla Scala - Milan,Italy

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! source : www.lascalaunder30.org

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Blind Dinner in Milan via Vivaio 12 - Milan,Italy It’s often said that if you take away one or more of your senses, the remaining ones get stronger. That’s the idea behind Blind Dinner, a Milan Blind Association where patrons eat in complete darkness. Illuminating devices like cell phones and watches are strictly forbidden, and it’s so dark you can’t see your hand in front of your face. Don’t think you can get away with any funny business, however the waiters are blind person.

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Young people are far from the traditional ways of amusement and are less interested about museums or libraries, so they realize new programs to envolve them. In this case the result was a succes but, for theatres is more harder. Opera or ballet are really far from discos and movies, so it is difficult to propose them, expecially for their price. The theatre “alla Scala� has so decided to look at youngers, offering them a series of appointments in a special time slot and with a low price range. Their first approach was one day of “open doors� last semptember. Their initiative rescued so much success that they soon think about a new projet named “LaScala Under30�, in wich, people from 6 to 30 years are welcomed. Culture is not an advantage of few person, so everybody is welcome. Q

Edward Hopper exhibition Palazzo Reale - Milan, Italy This exhibition in palazzo reale invites you to be inside of a famous painting by Edward Hopper called "Morning Sun". The final outcome is surprisingly accurate. In how many paintings would you like to appear? Overall, we have to say that it's free! Art & Joy, what could be better?

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Love Design - AIRC welcomes people to design PAC via Palestro 14 - Milano, Italy

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source : Diogo de Carvalho

Love Design is an event organized by AIRC (Associazione Italiana per la Ricerca sul Cancro) that involves design world and research on cancer. The association asks to industries to realize products without logos and to donate them in order to sell during an exposition. It treats of a public event, organized for the edition of 2009 during the “Milan – Design in the City” (22-26.10.09) and the entrance is free so, everybody is welcome; moreover, all the no logo objects are selled with a reduced price, in this way everybody can bring at home a design product, without spend a lot of money and help the research on cancer, given that all the money are given to charity.

source : Diego Dalia

Welcome: we are all designer! Welcome new 500c

Children clothing store Pinco Pallino

via Montenapoleone - Milan, Italy

via Montenapoleone - Milan, Italy

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This case welcomes kids to enter this children clothing store with a short story written on the handler of the main door. Since the handler is at the same height, let's as say, as a 10 year old kid, he will be able to read it and have a clear idea about this products. The font, the context and all the vocabulary used, is according to the children's age.

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A guerilla marketing strategy is what Fiat has choose to say “welcome 500C”. For the launch of this product they have realized some resin models in human scale of the Cabrio 500; they were settled in the parking area of Montenapoleone street. On the top of these cars, where is the sun-roof, they have put a vase cointaining little trees. Tourist and fashion shoppers are funny attracted by these cars: it was surely the best way to say welcome to this product and create a first contact between users and product.

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In Milan, design has invaded every sphere, from social to private life, and people has recepted positively this invasion. Design shop are visited by fashion and design addicted, curious and obviously designer. Skitch is one of the most interesting places for design shoppers. A minimal but warm ambient hosts the best products of design. What they took care of at first is welcoming. When you enter you are surprised to see a strange thing under your feet. If you pay more attention you can read “How are you?”. What better welcome is possible for customers? Going around, you can see, projected through LCD screens, other nice writing that aim to inspire you trust and stay at ease. What is the best one? We are all designers! Because, everyone enter this shop have to feel well, knowing instictively to be part of this world.

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via Monte di Pietà - Milan, Italy

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source : Diogo de Carvalho source : Diego Dalia

source : Diego Dalia

Welcome to the future bank

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The 5th of october 2009 has been launched the Boscolo Exedra Hotel, a luxury place based on the idea of a wide hospitality. The high level structure offers luxury, wellness and comfort not only to its guests, but also to everyone wants to enjoy to its services. Some hotels like the Sheraton Diana Majestic or the Hotel Straf have proposed something similar, opening their bar for the aperitivo, but their aim is different: it is a new concept of hotel and hospitality, known as “urban style�, that aim to bring people from all over. Exedra Hotel will become an Q attraction for who is moving on Milan, for travel or vacation, and, at the same time, a place where Milan’s inhabitants can easily reach well-being and home-sense.

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The Urban Hotel

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MEGAGRAFICA via Lambruschini - Milan, Italy

Neon Disco : parties for music and internet lovers

Base B it's a nice place filled with designer, placed just in front of the Triennnale Bovisa. They are so cool that they invited Raymundo Sesma to paint one of his "MEGAGRAFICA" works, custom designed for the site. The result it's amazing, one of the symbol of the Bovisa neighborhood, the big empty gasometro, it's a protagonist on the wall of the building and it invite you to discover a new prospective on the city. Q

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Milano bovisa - Milan, Italy

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Everybody know about the Triennale of Milan and his Bovisa located, side museum. What few knows is that they were actually able to communicate with the location of the new museum and with the new young visitors they expect to come to visit it. To welcome them, they unrolled a red carpet Q of paint on the unused walls of this post-industrial neighborhood and invited some of the most talented writers of the town to decor it. the result is an amazingly creative wallpaper that run from the bovisa trainstation to the big car underpass.

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Tbvs red walpaper

Go to the disco and have an happy night is becoming and hard work: it is quiete normal be in a long queue before entering and, sometimes, it is possible remain out of the club. May be there is a selection which stop who is “not adapt” or there is not enough space to stay in! To solve these boring situationshas been created Neon Disco, a group wich organizes wonderful parties with cool music and a spectacular set design maden of neon lights. Their trend consists in receveing a wide group of people, there is not a selection at the door and everybody is welcomed. There is only one condition to be accepted: few days before the party, you have Q to send them an e-mail, in order to reserve your right of entrance. The most cool aspect is the secretiveness of the location: only the day of the party it is revealed, in order to foment the partiers’expectation. So, send your e-mail, go to the disco, take your neon light and have a good party. I

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via Tonale - Milan, Italy

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Box Shock Invitation at Station

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ChitChat Low prices for a luxury experience

Netherland, Amsterdam

Netherland, Amsterdam

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How could a city give you a better welcome than let you climb and play with it's own name? Maybe with sex and drugs? oh... they already did this... thats' probably why i saw only kids playing with those tall Q letters... Anyway this giant logo is travelling to the main citys touristic hot spots to be your favourite pal in your vacations pictures!

Who designed the CitizenM was surely thinking about a new kind of travellers, mobile citizens which travel a lot and over all the planet, connected by technologies and smart transportation. For them was born CitizenM, an hotel that offers affordable luxury for the people, actually settled in two main airports of Amsterdam. Being a luxury hotel with a low price, they decided to add a new service known as “self Q chek in�; you can do it at home, deciding arrival and leaving time, the color of the light’s room and the disposition of furniture. It is the hotel that every traveller dreams, so welcome to luxury: it has a low price. R

Netherland, Amsterdam

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Waiting for the train or for the plane long hours gets boring. But what if waiting became fun!? In this Q chair design by Teun Fleskens waiting could become fun and a good excuse to socialize and interact with others while trying to keep sitting and in balance. This idea is definitely a cool welcoming to waiting rooms.

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Designer Andreas Strauss took sections of huge sewage pipes and added a coat of varnish and some creature comforts. To reserve a pipe, you use a self-service booking website, where you are provided a security code for when you arrive. Inside your pipe, you can expect to find a double bed, a light, a power outlet and internet connection, and a sleeping bag. Toilets and other hotel amenities are in the park nearby. The park, by the way, is located on the beautiful Danube River. The cost is Q whatever you choose to pay. (Some people even leave little presents!) If Milan have the same park hotel, it will become a much more welcoming city, specially for young tourist. E

So, it is born a new trend in hotel world, concretized in welcoming in places that are far from the common idea of hotel.In Kaiserslautern, Germany, has been opened the Alcatraz Hotel, a receiving structure birth in the building that, till few years ago, guested a prison. It maintains the birthing architecture of the location, welcoming guest in rooms with gates. A similar approach has Q been adopted for the Kruisheren Hotel in Maastricht, Nederlands, where guests are welcomed in a deconsecrated gothic Church of V century, transformed into an Design Hotel.

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Vienna, Austria

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Das Park Hotel

Kaiserslautern, Germany / Maastricht, Netherland

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Welcome in an unconventional location

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Treptower park Berlin, Germany

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www.alcatraz-hotel.com

Ok, this summer I was in Berlin for the holidays and I noticed that it was pretty common (and legal) to be naked in parks of the city. Mostly, there was like people Q alone, just reading a book, catching sun or just admiring the contact with nature. They felt like they were at home. What can possibly be more welcoming than knowing that your city is open minded?

www.dasparkhotel.com

Piccadilly Circus interactive display

Piano staircase

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This installation in Sweden invites people to play and have fun in the city while doing exercise at the same time. Q It's invites people to start losing their lazy habits and estimulates each ones creativity! And it's free! Not surprisingly, after the piano stairs were installed, 66% more people than usual choose the stairs over the escalator. C

Right in London's heart, this huge screen was program to interact with the one million of people that cross this square everyday. Instead of been one more publicity display, this screen invites you to play with the city. This is specially effective with tourists that Q are usually with close friends or family and have more time to play around and take photographs to record this funny moment. The screen near the Duomo would be perfect for this. And it's free! E

Stockholm, Sweden

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London, United Kingdom

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Arlanda hotel Stockholm, Sweden

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In Brighton, an organization of citizens with eco-sustainable ideas has realized the first low cost bus system, in order to invite people to be environmentally friendly. These yellow Q buses, run using 100% used cooking oil. They are easily distinguishable for their color that gave them the nickname of “Big Lemon”. To promote their initiative, once a month you can have a free ride if you bring them a lemon!

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Brighton, United Kingdom

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The Big Lemon ride

Cheap and comfortable public transportation play important role for all passengers .In some countries the weather condition make different problems to tourists. A Swedish hotel (Arlanda hotel) can solve this problem by new way. In this case, an express train go directly inside the hotel. It means that one of the train station is located inside the Q hotel. Hotel Arlanda’s guests can come to the hotel from the airport and visit all the town with out any problem even during cold and dark Sweden winter.

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Null Stern Hotel is an invention by the Swiss twin brothers and concept artists Frank and Patrik Riklin from the Atelier fßr Sonderaufgaben (studio for special works) in St.-Gallen. World’s first Null Stern Hotel develops in cooperation with the commune of Teufen (canton Appenzell Outer RhoWatdes, Switzerland) as a full of relish amplification in the common Hotel bargain in form of an art installation. Converted from an old nuclear bomb shelter, the Null Stern Hotel is the antithesis of the luxury and Q megalomania of this time, especially if you consider that Town House Galleria in Milan was just named the first seven star hotel‌ The concept of Null Stern might be over their heads when they compare it to youth hostels.

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This is not a typical public bathroom. Here, you are assisted by a butler who keeps everything fresh and clean. It costs 1E, but you are provided with a top class service that you would get in a 5 star hotel. No more dark and smelly bathrooms or the need to consume something in any establishment just to use the toilet. It is Q welcoming because it offers a personalized service with hygiene and comfort.

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Teufen, Switzerland

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Zero star hotel

Paris, France

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5 star public bathroom

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Vehicles with useful information for pedestrians Paris, France

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Why vehicles when they are stopped are completely useless? This new concept, was made for the heart of the big European cities as a public transportation. The feature I found most welcoming it's the fact that when it is stopped (traffic or just parked) its translucid interactive panels display useful information about the surroundings; for instance, map with the precise location, it could also make publicity of nearby small restaurants/shops and other small events that cannot afford to be displayed in some major comunication plataforms. Proximity related Q information. And it's free!

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HAND SANITIZING SOLUTION

NUMBERED STENCILS

Oporto

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Ok, so more and more people have become nervous and threatened by the ebb and flow of various types and viruses and more and than ever sanitation has become an issue. Public domains like airports, schools, hospitals, Q etc, afford high traffic with a high level of human interaction are the most problematic places. The hand sanitizing lotion is being implemented in these places, since its alcool based, water isn’t required. Hygiene is always welcoming.

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Oporto

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What is more welcoming that knowing that your opinion is heard? When are you more receptive to information? When you are bored! Like waiting for the metro at some station. This worked pretty well in my city because everyone felt (and was in fact) involved somehow in the final decision (cityhall related). Q And of course, it is highly entertaining and interesting to hear people of all social backgrounds speaking about one single cause. I never thought that mannerisms, accents and expressions could be so funny to observe! R

Source: http://www.youtube.com/

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PUBLIC OPINION SCREENS

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This stencil is all over my city, it’s funny because it makes people talk about it, and it welcomes them to start to take a closer look at all the gorgeous street art that exists in the city. But the best part is, if you find and photograph yourself with all the 1000 stencils, you get a prize!

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Oporto

SPANISH COMUNIST VILLAGE Marinaleda - Spain,

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SEE THE CITY, QUICKLY!

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Marinaleda is a town and municipio of the province of Seville, Andalusia inhabitated by 2708 people. What is deďŹ ntly welcoming about this little town is that the town Q give you the project, the materials, and the land where to build your new home. Plus they will give you a job in the farming cooperative runned by the city itself. And they lived happily ever after, also during the global crysis. R

Lisbon

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Imagine yourself on a business trip and with only 3 hours of available time to see the surroundings before catching the plane, what can you do? Now there is a new service which enables you to see the landmarks of the city with Q the little time that you have left. This service includes a undistinguished taxi, with a driver that has a degree in tourism and is uent in a variety of languages. Just enjoy the ride, and ask feel free to ask all question you want!

EUROPE

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ASIA

diego AURUM RESTAURANT Singapore

BUS STOP Kuala Lumpur - Malaysia

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Manila - Phillipines

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Long before the Lord of the Rings trilogy debuted on theatre screens, the Hobbit House was founded in Manila by former Peace Corps volunteer and Tolkein fan Jim Turner. Don’t expect to find the sort of lush Middle Earth scenery that filled the movies, however – what you’ll encounter instead if you stop to dine Q at the Hobbit House is a staff of ‘the smallest waiters in the world’. That’s right, check your political correctness at the door – this is one group of little people who are okay with being referred to as hobbits. C

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Source: www.asianoffbeat.com

HOBBIT HOUSE

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Welcome to bus stop, a funny place, where lying in wait. More and more, people prefer moving using public transportation. You could be bored by lying in wait and the idea of resting a lot of time at bus stop, may be alone, is terrifying. Some comunication agencies have proposed to use this place as setting for the advertisement, proposing publicities that have changed the bus shelter. Quicksilver realized a mini ramp attached to a bus stop and, for surf lovers, there is a bus stop with a surfboard bench and a wave image as background. The most interesting was that realized by Sony for Play Station in Malaysia, where the bus shelter was Q transformated in a ludic station putting on its walls some sheets of bubblewrap. People are invited to interact with them, spending their waiting time, having fun. So, welcome to Play Station bus stop, a place were boringness is not admitted.

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This restaurant is designed according to respect of human rights. All the people with all physically problems can enjoy in their life. Here is is one of the best type for welcoming , because has the same equipment for all people.

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Source: www.architetturaedesign.it

Source: www.weburbanist.com

GRANDE CAFE Iran - Tehran

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Grande Cafe is one of the famous coffee shop in the Tehran because all of the waitress there are teatr actors. When some body go there and choose Q his seat, immediately one of the actors come and start to play with you. This coffee shop is opened recently by one of the famous teatre actors. You can play teatre for first time in your life and create a special experience for your self. R

MODERN TOILET RESTAURANT Taipei - Taiwan

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When you enter this place you should be prepare to draw. Yes, draw. The waiter will come to you with Q the menu, but also with a piece of paper you need to draw on. When you are ready to leave the place you pay, off course, but you also need to hand out your draw, otherwise you won’t be allow to leave the place.

Perhaps the best-known strangely themed restaurant is Modern Toilet in Taipei, Taiwan, where hungry customers take a seat on Western-style commodes and enjoy feces-shaped chocolate soft serve in Q miniature toilet bowls. Toilet rolls are hung over the tables for use as napkins, and drinks come in miniature urinals. The toilet theme continues throughout the restaurant, with ‘WC’ signs hung as décor. H

Iran - Tehran

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www.pix2pix.com

www.pix2pix.com

www.weburbanist.com

ASIA MEADOW FRESH New Zealand

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Here is one of the best hotel with special welcoming in the world. This hotel has modern Q design with many minimal rooms. But if you want to stay here , you should be a criminal. It is not joke because here is the best prison in the world that is located in Australia and says warm welcoming to criminals.

This is the new advertisement video for Meadow Fresh, a milk brand in New Zealand. How cool would it be to get out of the train at your destination and be welcomed this way?!

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Australia

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PRISON HOTEL

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AMERICA Source: www.meadowfresh.co.nz

Source: www.funzug.com

HOOTERS AIRLINE

PHILLIYS ROCKING CHAIRS

United States

Philadelphia - International Airport

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If u need to wait for the next flight, in the international airport of Philadelphia you could find here and there white Q and confortable rocking chairs placed in cool spots of the airport, usually near a big window or a power plug so you could charge your laptop while looking at the last south park episode in streaming thank to the free wifi (only for students!) C

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Source: www.funzug.com

Source: www.republicofmolossia.com

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Here is not a beach, but you can feel that you are near to sea. These beautiful and sexy girls are the crew workers of hooter air line. Q The airline become so hot because of them and they can change the formal space of the air plain. Whenever passenger enter to this air line they can forget all their works and feel that they are in summer holydays. C

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If you thought nations like Luxembourg, Monaco or Lichtenstein were small, wait until you learn about the microscopic republic of Molossia. It may have a surface of just half a hectare and look like any normal house hold in the American desert, but Molossia is a real country, with a leader and everything. The smallest country in the world is located near Dayton, Nevada and has been ruled for over 30 years, by President Kevin Baugh. But his great nation ( 2 sons and 3 dogs) has yet to file a complaint. Molossia is the world’s smallest republic, Q but that doesn’t mean it doesn’t have laws. If you set foot on Molossian soil, you have to have your passport approved and stamped. The president stamp your passport and say welcome to republic of molossia.

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Nevada , USA

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REPUBLIC OF MOLOSSIA

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Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.