TRAINEESHIP REPORT Professional Studio ANDREA CARLON AT CONTINUUM SHANGHAI
CONTINUUM FIVE OFFICES AROUND THE WORLD
Continuum is a global innovation and design consultancy. For three decades, the company focus has been to help organizations drive business innovation through the design of products, services and experiences that become part of the fabric of people’s lives. Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai.
CONTINUUM SHANGHAI THE YOUNGEST OFFICE IN THE FASTEST GROWING NATION
Studio Identification Business name: Continuum Shanghai Address: 570 YongJia Road, Building 5, 3/F, Shanghai, China, 2000031 Area of activity: design strategy, user research, product design, service design, branding.
Employees: 10-20 Main Customers: fast moving consumer goods companies, B2C companies, chambers of commerce, institutions, etc Managing director: Chris Hosmer Tutor assigned: Marcus Lui
STAFF SMALL INTERNATIONAL TEAM
Continuum’s office in Shanghai hosts a small but productive team that is organized in these main areas: strategy, product design, user research and branding. The office collaborates often with the other offices around the world, mainly with Milan and Seoul on design projects and with the headquarter in Boston to be able to acquire specific competences temporary. Almost everyone in the office speaks at least two languages, chinese and english. English is the most used language also among Continuum Shanghai’s clients.
Projects done at Continuum MY WORKSTATION AT CONTINUUM
INTERNAL PROJECTS BRAND IDENTITY AND COMMUNICATION
Continuum Staff Card
USEFUL NUMBERS
AIRPORT
Shanghai call center: 962288 Free 24/7 english service that provide translations, informations, and general help about the city.
PVG & SHA: 021 96990 press “2” for english, provide infos, schedules and tickets.
Design Continuum (Shanghai) Co,. Ltd
EMERGENCY
TAXI (also in english)
kēng diăn shāng wù zī xún (shàng haĭ) yŏu xiàn gōng sī
Police: 110 Ambulance: 120 Fire: 119 AT&T Cigna Access N°: (from Northern China) 108-888 (from Southern China) 108-11
Qiangsheng: (62580000) Haibo: (96933) Jinjiang: 96961 Dazhong: (96822) press “1” for english, 4rmb reservation fee.
零 一 二 三 四 五 六 七 八 九 十 十一 二十一 百 千
FAPIAO
ADDRESS
570 YongJia Rd., bldg 5, 3/F
200031, Shanghai (near cross street YueYang Rd.)
+86 (0)21 6074 0555
The difficulty of the projects was gradually raising through time, from easy to quite complex. The first small project i took care of was an assistance card for Continuum’s staff. A small, business card sized, card with the main local informations. The second, was to create a newsletter template. The third project i was asked to work on was to create a map for guests to be sent through email. Different versions were delivered to be addressed to different guests. A customised QR code for every office was developed. Then i developed some mock ups for an application for Lau Pa Sat, a food market in Singapore. I also animated a presentation into a video for an event.
INTERNAL PROJECTS BRAND IDENTITY AND COMMUNICATION
Continuum Newsletter
INTERNAL PROJECTS BRAND IDENTITY AND COMMUNICATION
ADDRESS
ADDRESS
570 Yongjia Rd, bldg 5, 3/F, near Yueyang Rd, Surpass Court Shanghai, Xuhui District, 200031
continuuminnovation.com
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路 山 衡 d He ng
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Continuum’s maps for guests
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570 570Yongjia Yongjia Rd Rd
永嘉路 永嘉路570 570号 号
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compound is located at 570 Yongjia Road, between Yueyang Road and Wulumuqi Road, at the heart of the former French Concession. Surpass Court, or 永嘉庭 in Chinese, literally means “everlasting (永 - yong) excellence (嘉 - jia) court (庭 - ting )”.
永嘉庭
d
乌 鲁 木 齐 南 路
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continuuminnovation.com
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SURPASS COURT compound
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Shanghai Library 上海图书馆
3
WEBSITE
570
3
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1
5
+86 (0)21 6074 0555
near Yueyang Rd, Surpass Court Shanghai, Xuhui District, 200031
WEBSITE
570
10
570 Yongjia Rd, bldg 5, 3/F,
+86 (0)21 6074 0555
乌 鲁 木 齐 南 路
570 570Yongjia Yongjia Rd Rd
永嘉路 永嘉路570 570号 号
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d
太 原 路
路 永嘉
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http://g.co/maps/ta4du
岳 阳 路 d est R uo W Jiang
西路
建国
INTERNAL PROJECTS BRAND IDENTITY AND COMMUNICATION
N ADDRESS
570 Yongjia Rd, bldg 5, 3/F,
ai Rd uaih ral H Cent SHANGHAI LIBRARY
+86 (0)21 6074 0555
near Yueyang Rd, Surpass Court Shanghai, Xuhui District, 200031
WEBSITE
continuuminnovation.com
HENGSHAN RD
山 衡 Rd an sh ng He
Shanghai Library 上海图书馆
Yueyan g Rd
d nR ha gs
Rd
JIASHAN RD
ZHAOJIABANG RD
@Gallery Suites (GaSu) 联艺凯文公寓 No.525 HengShan Rd, Xuhui District, Shanghai 上海市徐汇区衡山路525号 +86 (0)21 5179 5000 rsvn@artgalleryhotels.com http://www.artgalleryhotels.com/ Howard Johnson Huaihai Hotel Shanghai (HoJo) 上海嘉豪淮海国际豪生酒店 No.1, Fengyang Road, Xuhui District, Shanghai 上海市徐汇区汾阳路1号 +86 (0)21 54619898 info.hotelhuaihai@hojochina.com http://www.howardjohnsonhuaihaihotel.cn/
N
SURPASS COURT compound 永嘉庭
Rd
2
3
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n Taiyua
1
3
g ji a Yon
SOUTH SHAANXI RD
Yueyang
h Rd i Sout muq ulu W
10
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GaSu
HOTELS
HoJo
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Rd
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Hengshan Rd 衡山路
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570Yongjia Yongjia Rd 570 Rd 永嘉路 570号 永嘉路570 号
太 原 路
路
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永嘉
d
西路
Anting Rd
Jian
Rd
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7
9
Continuum’s map for guests with QR
1
Zhaojiabang Rd 肇嘉浜路
d gR ban ojia Zha
Subway station Subway line Subway station exit
d
jia R
建国
安 亭 路
Hengshan Rd 衡山路 Subway station name Yongjia Rd 永嘉路 Street name
宛 平 路
g Yon
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Legend
1
1
岳 阳 路
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吴 兴 路
2
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2
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康
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are in the 3rd floor of the building 5 in Surpass Court. This modern compound is located at 570 Yongjia Road, between Yueyang Road and Wulumuqi Road, at the heart of the former French Concession. Surpass Court, or 永嘉庭 in Chinese, literally means “everlasting (永 - yong) excellence (嘉 - jia) court (庭 - ting ).”
浜路 肇嘉 4
2
3
http://g.co/maps/ta4du
USEFUL NUMBERS
NUMBERS
DIRECTIONS & TRANSPORTS
GENERAL
Shanghai call center: 962288 Free 24/7 english service that provide translations, infos, and general help about the city.
0 = líng 1 = yī 2 = èr / liăng 3 = sān 4 = sì 5 = wŭ 6 = liù 7 = qī 8 = bā 9 = jiŭ 10 = shí 11 = shí yī 100 = băi 570 = wŭ băi qī shí 1000 = qiān
Here / There = zhèlĭ / nàlĭ Stop = tíng Turn left = zuŏ zhuăn Turn right = yòu zhuăn Go ahead = zhí zuŏ North / South = běi / nán East / West = dōng / xī Bring me to ... = dài wŏ dào ... Road / Square = lù / guăngchăng Airport = jīchăng (Pŭdōng/Hóngqiáo) Train {station} = huŏchē {zhàn} Subway {station} = dìtiě {zhàn} Bus {stop} = gōnggòngqìchē {zhàn} Taxi = chūzū chē
I don’t understand = wŏ tīng bù dŏng Yes / Correct = duì I’m sorry = duìbùqĭ No problem = méi wèntí Thank you = xiè xiè You’re welcome = bù kèqì Where’s the toilet? = xĭ shŏu jiān zài nàlĭ? I want = wŏ yào I don’t want = wŏ bú yào This / That = zhège / nàge How much does {this} cost? = {zhège} duōshăo qián? Too expensive! = tài guì le!
TAXI Qiangsheng: 62580000 Haibo: 96933 Jinjiang: 96961 (no english) Dazhong: 96822 AIRPORT PVG & SHA: 021 96990 provide informations, schedules and tickets.
PROMOTIONAL PROJECTS BRAND IDENTITY, STORYTELLING AND ANIMATION
Screeshots of the animation of “C180 - Culture in 180 seconds: Decoding Service Experience in China”
PROMOTIONAL PROJECTS BRAND IDENTITY, STORYTELLING AND ANIMATION
PITCH PROJECTS USER EXPERIENCE AND INTERACTIVE
Screeshots of the application “Lau Pa Sat - Festival Market”
PITCH PROJECTS USER EXPERIENCE AND INTERACTIVE
Screeshots of the application “Lau Pa Sat - Festival Market”