DESIGN CONTEXT PUBLICATION - “DESIGN SCANDINAVIA” Ordered Content #1
- Neumeister - Gunnarshögs Gård
Peter Neumeister Managing / Creative Director +46 706 98 44 99 peter@neumeister.se Skeppsbron 20, SE-111 30, Stockholm Sweden Malmöhusvägen 1, SE-211 18, Malmö Sweden Neumeister is a brand design agency. We were founded in Stockholm in 2006. In 2013 we opened in Malmö, too. We help companies of all sizes develop their brands and businesses, and we have gained knowledge in quite a variety of industries throughout our considerably short life. Our field of work is regarded as creative. At Neumeister, however, we are driven by reason. And we don’t fear routines that respect budgets, honour deadlines and keep everyone on target. In fact, we have created a few routines ourselves. Gunnarshögs Gård http://neumeister.se/work/gunnarshogs-gard Gunnarshögs Gård is a farm known for its artisanal oil and food products. It has been family owned for four generations. They came to Neumeister looking for an identity that not only conveyed their legacy, but also signalled the market leading expertise they had earned over generations. With that challenge in mind, we sought to celebrate past success with a very modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a persistent typeface and a carefully chosen colour palette. The result is in an identity that radiates appeal and tells a story of exquisitely modern products from a family company.
#2 - NR2154 - S Magazine
www.nr2154.com info@NR2154.com +45 33 12 14 04 Gammel Kongevej 23, Baghuset 1610 Copenhagen V Denmark NR2154 is a multidisciplinary design studio based in Copenhagen and New York established by Troels Faber and Jacob Wildschiødtz. NR2154 creates visual identities, logos, typography, exhibitions, books, magazines, websites, films and campaign material. NR2154 is a project number emphasizing that the project always comes first. The collaboration was initiated in 1996 with the launch of several magazines and the design studio that later became NR2154 was founded in 1999. Today Jacob and Troels are based in New York and Copenhagen respectively. They work independently and together on various projects in the framework of NR2154. S Magazine www.nr2154.com/2432/index.html Relaunch for S Magazine's 11th and 12th issues, including an all new identity, custom typeface design and art direction. A more sophisticated and refined look inspired by ideas of hidden and revealed, that retains the magazine's provocative nature.
#3 - Wunsch - Yogamood www.wunschdesign.dk Wunsch a/s Willemoesgade 43, 1. 2100 København Ø www.wunschdesign.dk Thomas Kjær thomas@wunschdesign.dk +4529684902 A design studio born out of the desire to offer holistic solutions to the corporate and consumer sectors, Wunsch provides two key services.
Corporate identity Wunsch creates corporate identities for brand-new or well-established companies and organisations seeking to renew and develop their visual profile. Product identity Working to a creative brief, Wunsch creates product identities destined for the consumer market. Rooted in the conceptualisation, development and design of new products, our solutions are an integrated part of the product development process, forging a strong link between company and consumer. Wunsch takes your product idea and transforms it into a finished design solution that everyone can understand. About Wunsch Wunsch was founded in 2012 by Thomas KjÌr, who draws on 25 years of experience as a creative in the advertising and design industry with a special focus on FMCG and food brands. His special passion for packaging was initially aroused at Blackburn’s Design Consultancy in London back in the 1990s. Since then, Thomas has produced corporate identity, packaging design and concept development projects for some of the most interesting companies in Denmark and Scandinavia. Virtually no supermarket in the Nordic region has been left untouched by his design work. Thomas is a much sought-after speaker at food lectures and packaging seminars. Wunsch is headquartered in Copenhagen, Denmark. Yogamood www.wunschdesign.dk/projects/yogamood-aum Aromas with a deeper meaning Yogamood is a Copenhagen yoga studio focusing on the physical and meditative aspects of yoga. AUM body oils are an important part of this philosophy, as they are pure aroma therapy oils that sharpen the senses during yoga and meditation. Their natural cedar wood, citrus, patchouli, lavender and eucalyptus aroma content stimulates the body's senses in dierent ways, helping to intensify the yoga and meditation experience.
#4 - Bedow - iNature Skincare www.bedow.se +46 8 720 34 00 info@bedow.se facebook.com/bedowstockholm
Bedow, Blekingegatan 14, 118 56 Stockholm, Sweden A graphic design studio run by Perniclas Bedow — founded in 2005, expanded with employees in 2011. Working with a wide range of businesses and organizations — many within the cultural sector. iNature Skincare www.bedow.se/work/packaging-inature-skincare/ February, 2013. Packaging and visual identity for iNature Skincare — an Australian brand with skincare products made of natural ingredients, free from parabens, artificial colours and fragrances. The packaging range consists of three products with different levels of hydration — Calendula Hydrate, Calendula Nourish andCalendula Repair.
#5 - Forest - Objektiv Magazine www.forestry.no Johanne Halvorsen +47 90 61 32 26 johanne@forestry.no Anna Karlsson +47 98 04 54 17 anna@forestry.no Seilduksgata 4, 0553 Oslo Norway FOREST is a graphic design studio based in Oslo, Norway. Co-workers Johanne Halvorsen and Anna Karlsson have their background from KHiO/NCAD, The National College of Art and Design in Oslo where they graduated in 2005, and since then they have have worked closely together as a creative team. "We work with a broad variety of clients both from the cultural as well as the corporate sectors. We enjoy combining the experience of analytical and conceptual identity profiling with artistic expression through different media. Besides being functional, we think that the visual aspect should act as inspiration and bring
aesthetic pleasure. We work with every task, being label design, a company to be branded or a musical album, with the same involvement pursuing the essence of the product identity. We accept every challenge on its own premise, and sometimes the bigger the challenge, the greater the result! We work closely with our clients, defining their special needs, and through a branding strategy process we develop the visual identity." The world would be a better place if people would spend more time in the Forest! Objektiv Magazine www.forestry.no/Objektiv Objektiv is a Norwegian magazine for contemporary photography. We created the new design and layout for the no 3 issue(2011), the no 6(2012) & no 8 (2013).
#6 - Anti Inc - Acapo www.anti.as twitter.com/anti_oslo ANTI OSLO osl@anti.as +47 934 45 238 Maridalsveien 15e 0178 Oslo ANTI BERGEN bgo@anti.as +47 916 27 586 Hegrenesveien 39 N-5042 Bergen
Anti is established as one of Norway's most award winning agencies with a international network and clients in Oslo, Tokyo, Paris and New York. We have offices in Oslo and Bergen. Acapo Visual Identity http://anti.as/projects/acapo-visual-identity
Acapo is Norway's leading intellectual property law firm. We were asked to rebrand the firm, and help tell their story through a strong visual expression. Intellectual property, consisting of intangible assets, as simple as an idea, can often be hard to convey from a business to business perspective. We looked for a way to tell the story of their clients, as inventors, idea makers, and thinkers, through capturing their creative processes, showing how Acapo was involved every step of the way. THE CONCEPT is inspired by the physical process of seeing an idea take shape and form, from conception and development of something abstract to the final tangible product. Intellectual property law helps to protect creations of the mind by granting exclusive rights to intangible assets. Acapo helps those creators formulate, realize, protect, and sell their ideas, advising them every step of the way. With the same desire to visually bring abstract ideas to the tangible, the concept, in addition to a unique illustration style and color palette, uses photography and copy writing to bring Acapo's services and products to a more visible human element. WE WANTED THE IDENTITY TO BE A METAPHOR FOR THE PROCESS OF PROTECTING INTANGIBLE IDEAS. THE LOGO WAS STRIPPED DOWN TO IT'S MOST FUNDAMENTAL ELEMENTS, YET STILL RESEMBLES AN "A". THE SUPPORTING BRAND SHOWS HOW IDEAS ARE CARRIED OUT INTO REALITY. Eric Rohter CAPTURING THE PROCESS through documentation Through the use of documentary photography, the concept can present and highlight Acapo's various products through actual case studies. The candid capture and documentation of the creative process of various clients brings intellectual property services to a more accessible, human and tangible level. Instead of trying to explain the process of designing, patenting, and protecting an idea, one can show—through photography and writing—the full and complete process. This non-traditional approach not only pushes away form the classic cliche imagery for intellectual property, but also provides a more tangible insight into Acapo's involvement along the intellectual property protection process. These case studies can be used in brochures, product sheets, website, and various materials.
#7 - Bessermachen - Karamelleriet www.bessermachen.com +45 26 45 00 29 Kristin Brandt Creative Director +45 26450029 kb@bessermachen.com
Bessermachen a/s Middelfartgade 17 DK-2100 København Ø Denmark The heart of Bessermachen is a passion for design, and that heart symbolically stands for what we burn for. We love design that does more than just create a new look or form. Because to us, design should be a direct and all encompassing reflection of a client, product or organization, and that idea is what we lead with. We work primarily within packaging and corporate identity. Design is communication. That is why Bessermachen sees packaging as a medium within itself, and simply put, winning a customer often takes place on the shelf. A thought, feeling or impression can lead to a concrete action. That is precisely why packaging is vital, whether it is for baby food, tea or muesli. So for all of those who dare to push the bar and take a step further, the possibilities are endless. Bessermachen strives to partner with these industry leaders who want to create new and exciting advances within the packaging field. Karamelleriet www.bessermachen.com/KARAMELLERIET Design that reflects handmade caramels “Karamelleriet” is a product of 2 enthusiasts, a common dream, and the respect for old handcraft. This is complete handmade products from own production. The new visual universe must reflect the exact values and at the same time being innovative and dare to be different. With a new identity that contains everything from Logo and packaging to display and flyers “karamelleriet” has achieved an expression that is the caramel production worthy. The design is developed by Bessermachen designstudio in close collaboration with “Karamelleriet” Inspiration. The entire expression is based on the most essential: the caramel. The contrasting curves which occurs during the whole process and the simple and elegant expression the finished caramel has.
#8 - Scandinavian Design Lab - Tomorrow #3 www.scandinaviandesignlab.com +45 70 27 08 06
am@scandinaviandesignlab.com facebook.com/ScandinavianDesignLab Scandinavian DesignLab Amaliegade 5C, 3 1256 Copenhagen Denmark Scandinavian DesignLab is an independent design agency based in Copenhagen, Denmark with representation in Shanghai, China. Identity – is our core business with the vision of building corporate souls which actually identify and distinguish, and envisioning product brands that connect with the target, build preference and win the battle at the moment of truth. Our job is to creatively translate the vision and strategy of our clients to visual and vibrant stories. Through the years and together with our clients we have created a process that allows us to work with all the aspects of identity development. BESTSELLER TREND PUBLICATION TOMORROW #03 www.scandinaviandesignlab.com/en/cases/bestseller THE TASK The task was to create a twice-a-year published trend-book for internal use among designers and creative artists. The book, which both in shape and content, can be used as a source of inspiration on trends in music, fashion, retail, art and sociology. THE SOLUTION Just like a chameleon the publication maintains its shape, but constantly change appearance to fit into the surroundings. As the edition is limited, a special handmade bookbinding is chosen, which gives unlimited possibilities to experimentation with new paper qualities and other materials like leather. This made it possible to develop a unique product that offers the user a new sensual experience according to the overall theme through the many different articles.
#9 - WAIITT - Bremen Teater Natbar www.waaitt.dk info@waaitt.dk www.facebook.com/waaittstudio instagram.com/waaittstudio
Peder Hvitfeldts Stræde 4, 1.tv 1173 Copenhagen Denmark WAAITT is a Copenhagen based design studio and creative consultancy working with communication through graphic design, video and audio. We create to the point solutions in close collaboration with like-minded clients. Bremen Teater Natbar www.waaitt.dk/portfolio/natbar Natbar is a bar located in the foyer of Bremen Teater. It is open every saturday and hosts parties with different DJs and live performances. The atmosphere is relaxed, yet dark. A bar for grown-ups, friends and lovers with a good taste in music. We did the visual identity including logo, website, menu cards, posters, and other promotional material. The identity has (like the name and the venue) a dark look with a combination of modern and retro references. It matches the spirit of the whole house and fits well with the Bremen Teater identity. #10 - Bleed - Formulæ www.bleed.no +47 993 06 000 bleed@bleed.com twitter.com/bleed_design Nedregate 5, 0553 Oslo, Norway Bleed is a multidisciplinary design consultancy based in Oslo and Vienna. We create identity and experience through concept development, art direction, graphic design and service design. Representing a mix of cultures and disciplines to challenge today’s conventions around art, visual language, interaction, media and identity. Formulæ www.bleed.no/#formulae Formulæ is an Oslo-based perfume brandand creative collective. Sharing a great
passion for their work, they focus on a traditional, hand-made approach while paying close attention to details. Using unorthodox combinations Formulæ aims at creating unique scents with a high-end feel.The visual concept for their identity is inspired by the past, when perfume was once a healthcare product only sold in pharmacies. The visual language of healthand medicine products, which is direct and serves the sole purpose to inform, was used to create a recognisable identitywith a repertoire of few graphic elements.Formulæ custom font – BB Perfume A neo-grotesque monospaced font made exclusively for Formulæ. It is based on the evenly-spaced grid of old letter boards (mostly found at store entrances in the distant past). The font only consists of capital letters and is intended for use on headlines and shorter passages of text.
#11 - Jonathan Faust - Frem www.jonathanfaust.com contact@jonathanfaust.com +4520656949 twitter.com/JFaust85 behance.net/JFaust A graphic designer and former sign painter based in Copenhagen. Frem www.jonathanfaust.com/Frem A packaging redesign of "Frem" which is a Danish soft drink factory. I did twelve unique bottles and some extra packaging just to show how their full identity could look like. The factory was established in 1949 and I have focused on history, craftmanship and authenticity. All the typography is hand drawn and the labels are white paint directly on the bottle – reveal rather than hide. The twelve display fonts are made from associations, cliches, shapes and so on. Raspberry and pear are for instance inspired by the shape of the fruit/berry and Cola is an American cliche with a typical western wood type. #12 - Make - November First www.make.dk +45 35 25 35 80
hello@make.dk facebook.com/makesayshello Rosenvængets Alle 20 2100 Copenhagen Denmark We create brands We are a creatively led, multidisciplinary design agency based in Copenhagen, Denmark. The world is our playground and we are passionate about creating compelling visual strategies and communicating brand stories that captivate your audiences. Our focus is always on your business and your customer's needs. Our igniters We constantly challenge ourselves and our clients, and our three igniters help us find the right way. These guiding principles motivate us and support an uncompromising approach to what we do and what you could do with your brand. Distinct. Great ideas are born when we rule out all unimportant opportunities. Hungry. Youthful and curious, we continually discover new paths. Mind. We understand our clients' needs and challenges better than any other agency. November First International payment services www.make.dk/work/november-first.aspx November First is a new financial player on the international market. They offer international payments and transfers based on transparent currency exchange rates allowing business around Europe to save money and time on all their international transfers and payments. The identity delivers on the client’s high ambitions for this new way of transfering currency. The customized typeface and wave-like graphic underline the ongoing market dynamics. The changing colours within the wave refer to bank notes converted into a digital flow and represent the global aspect of international transfers. #13 - KBHM - Frokost Udbringning www.kbh-m.dk kontakt@kbh-m.dk +45 32 20 20 10 Øster Voldgade 30, 1350 Copenhagen, Denmark
KBHM er et grafisk design- web- og markedsføringsbureau beliggende i København. Vi tilbyder virksomheder inden for alle brancher nye løsninger til at markedsføre deres koncept eller produkt gennem kreativt grafisk design og de rette kommunikationskanaler. Vores mission er at skabe unikke løsninger i form af identitets udvikling, grafiske tryksager, webudvikling samt markedsføring via søgemaskiner og virale (sociale) medier. Vi udformer løsningsforslag ud fra kundens ønske om målrettet effekt af kampagnen, samt klar formidling af virksomhedens og produktets værdier. KBHM består af konsulenter og studerende, der arbejder på tværs af virksomhedens kompetencer. Vi tilbyder et unikt produkt med mulighed for at kombinere og integrere Grafisk Design, Web og Markedsføring. Frokost Udbringning www.kbh-m.dk/#frokost www.frokostudbringning.dk I sensommeren 2013 fik vi til opgave at skulle udvikle navn og koncept for en for en frokostordningshjemmeside, som hovedsageligt skulle henvende sig til firmaer. Vi kom frem til navnet Frokost Udbringning, og udviklede logo og webshop samt udarbejdede en fotostil og overordnet visuel stil. Vi ville gerne have, at det udstrålede kundens vision med projektet, som skulle udstråle seriøsitet og mad af god kvalitet, men samtidigt også at der var tale om en frokostordning der var til alle, og med overkommelige priser. Vi udviklede desuden en online marketing plan og opsatte en succesfuld adwords kampagne med konverteringstracking.
#14 - Lundgren + Lindqvist - O/O Brewing www.lundgrenlindqvist.se hello@lundgrenlindqvist.se +46 31 757 11 00 Skype: lundgrenlindqvist twitter.com/lndgrnlndqvst facebook.com/LundgrenLindqvist Lundgren+Lindqvist is a design and development studio based in Gothenburg, Sweden. Operating out of a harbour-side rooftop studio in an old sugar factory, our process is based on research and led by ideas.
Through an intuitive approach, we move seamlessly between digital and physical, approaching every project with the same inherent passion and curiosity. Working across a range of disciplines – including identity design, design for print and digital, web development and art direction – we treat problems as opportunities, always inspiring an engaging and well-crafted outcome. Over the course of the last seven years, we have catered to a wide range of small to large, local and global clients including Apple, Pecha Kucha and Sony Music. Through establishing an open dialogue – where mutual trust is a key ingredient – many of our clients keep coming back to us, leading to a number of successful long-term relationships. O/O Brewing www.lundgrenlindqvist.se/oo-brewing O/O Brewing is a recently founded micro-brewery, built upon a foundation of many years of home brewing. Founded by two beer connoisseurs - O/O aims for quality rather than quantity, brewing high-end beers serving as a suitable alternative to the traditional choice of wine in fine dining contexts. We designed O/O's identity and packaging. The logotype was inspired by brewmaster Olle Andersson's peculiar glasses, his characteristic appearance having become somewhat synonymous with the brand. With many friends of the brewery being involved in creative disciplines - we designed the labels leaving a defined space serving as a canvas for artist collaborations. With each beer being produced in limited quantities, the labels will serve as a micro-gallery growing over time. The artwork for the labels on display in this presentation has been designed by Lundgren+Lindqvist.
#15 - Heydays - Sjemmedal www.heydays.no studio@heydays.no (+47) 404 57 900 facebook.com/heydaysstudio twitter.com/heydaysstudio Heydays AS Vibes gate 17 N-0356 Oslo Heydays is a Norwegian design consultancy based in Oslo. The focus of our work is developing visual identities, digital solutions and other associated material for small and big clients. Together with our clients we identify and clarify core values to make relevant and tailored solutions.
How we work We use insight, instinct and commitment in our design work and dare to challenge the established truth. Our conviction is that the most precise solutions are found together with our clients and we embrace an open and passionate dialogue. Each of our designers work directly with their respective client contacts for easy and tight communication throughout the project. A key asset beside our own team and knowledge, is a well-developed network of other talented people. Photographers, copywriters, advertisers, animators, 3D artists and illustrators. We know who would fit your project. Five years on, Heydays is one of the most award winning graphic design studios in Norway. Semmedal http://heydays.no/project/sjemmedal Sjemmedal builds custom made cottages in Upper Hallingdal in Norway. With an increase of incoming competition, we gave Sjemmedal an identity that give them an ownership to their surroundings. By developing a pattern of icons, we placed Sjemmedal between all the greatest parts of Hallingdal.
#16 - BVD - 7eleven www.bvd.se +46 8 660 00 57 hello@ bvd. se facebook.com/bvd.se twitter.com/bvd Åsögatan 115 116 24 Stockholm Sweden Simplify to clarify. Together with our clients, we move brands and make them innova tive, sustainable and continuously profitable. Being based in Scandinavia we believe that dialogue, honesty, inclusion and hard work are key elements when creating good and lasting design. Quality – in every single detail Our designs represent the highest possible quality. This commitment demands both time and skilful craftsmanship. Ideas and concepts that endure are seldom created over night. Sustainability – a truly holistic approach
Our designs are built to last. They arise from a responsibility to their environment and should always contribute towards economic and social sustainability. Innovation – think beyond the expected Branding- and design processes can be the keys to revealing unexpected opportuni ties for business- and product development. Opportunities beyond the expected. Dialogue – where ideas are born Sometimes our process is driven by deeper conversations, but just as often by a passing smile. This is why our work requires an on-going and open dialogue with our clients, consumers and the world around us. 7eleven http://bvd.se/7-eleven/ 7-Eleven decided to update their coffee concept for the Swedish market and empha size a smart and convenient brand experience. The iconic stripes is the take-off point of our design. Modern and clear branding. #17 - Homework - Cover Magazine www.homework.dk hello@homework.dk tel +45 3135 3005 homework® aps Store Strandstræde 19 Back Building, Ground Floor 1255 Copenhagen K Denmark Homework is a creative studio specialising in brand expression and communication within fashion, beauty, art, design and luxury. Creative strategy The signature aesthetic of Homework balances both timeless and contemporary design. We believe in simplifying in order for the essential to shine. We understand the importance of creating aspirational design as a strategic business advantage for added commercial value - no matter how complex the project. Services Areas of expertise include creative consultancy, art direction and graphic design. We specialise in rethinking brand identity, packaging, image campaigns and
editorial work across printed and digital communication. Based in Copenhagen, Homework collaborates with some of the most respected international brands within their field and have developed long-term relationships with clients both locally and globally. Founder and creative director Jack Dahl has worked with several renowned firms including Self Service magazine and the creative strategic Paris agency, Petronio Associates,on a selection of the world's most prestigious fashion, beauty and luxury brands. Cover magazine www.homework.dk/clients/cover-magazine/covers/ Art direction & design Jan 2005 - Jan 2006 Cover is Denmark's leading publication in fashion, beauty and lifestyle. In Cover avantgarde meets mainstream. From the lifestyle guru Tyler Brülé's recommendation in the Financial Times to the front page of style.com. From H&M's declaration that Cover is the only Danish source of inspiration for their catalogue to Grace Jones' exclusive perfomance at Cover's one year birthday party. From old Cover issues being sold for more than 140€ a piece at ebay auctions to the demand for distribution all over the world.
#18 - Papermint - Nordhavns Eddike Bryggeri www.papermint.dk +45 39 27 60 11 info@papermint.dk facebook.com/papermintdesign Papermint Design Læderstræde 14 1201 Copenhagen K Denmark SIDEN 1980 Papermint blev etableret af Zdenek Musil i 1980 og har siden leveret langtidsholdbare og velkendte designløsninger til virksomheder og brands i både ind- og udland. Her kan bl.a. nævnes Kræftens Bekæmpelse, Dansukker og LEGO. Teamet hos Papermint har gennem årene fulgt med udviklingen indenfor design og formgivning og kan i dag levere løsninger, der ikke blot holder her og nu men også langt ud i fremtiden. KONTAKT
Hos Papermint er vi pt. 9 engagerede erfarne og kreative hjerner der arbejder med grafisk design i en bred forstand. Vores kompetencer og erfaringer spænder bredt og vi arbejder udfra at skabe størst mulig værdi for vore kunder gennem vore kreative løsninger. Vi arbejder som ét team og der er hos os mulighed for at arbejde direkte sammen med den kreative på en opgave hvilket sparer vore kunder for dyre projektleder-timer. NORDHAVNS EDDIKE BRYGGERI www.papermint.dk/emballage Nordhavn Eddike Bryggeri blev etableret i 2010, og de første eddiker fra bryggeriet blev lanceret i 2011. Processen med at finde den rette emballage til eddikerne påbegyndtes i 2010-11 og er en successiv proces, hvor der løbende implementeres nye line-extensions i sortimentet, ligesom der tages hensyn til et brandhieraki under opbygning. Projektet startede ud med en brand identitet samt et bomærke, som symboliserer Nordstjernen. Undervejs har Papermint også leveret en hjemmeside til Eddikebryggeriet. #19 - Nine - Friggs Premium Eco Teas NINE is a multidisciplinary innovation company based in Stockholm Sweden. The company was founded in 2011 through a merger between No Picnic Packaging & Design (part of No Picnic) and Nine TPP. See press release about the merger here. Our main owner is the listed company BillerudKorsnäs. We can support our clients’ whole innovation process, whether it is about developing a new product, service or a completely new business area. The team at NINE includes experienced specialists within consumer insight, innovation, graphic and industrial design, business and brand strategy, production support and highlevel project management. Together we have thorough experience from a broad range of innovation, design and research projects for Nordic and international clients. We have helped our clients move from insight to impact in more than 50 successful projects since 2004. www.nine.se +46 8 580 09 999 NEW BUSINESS Henrik Östling +46 70 992 05 54 henrik.ostling@nine.se Kungsgatan 27 S-103 92 Stockholm Sweden Friggs Premium Eco Teas
http://nine.se/featured-case/friggs Friggs turned to NINE for support during the development of a new organic tea series, launched in Swedish stores. The project started with a Business Case, showing the potential for increased margins and for a new price level, significantly higher than for conventional organic product launches in the large supermarket chains. The Business Case included price- and cost analysis, consumer trials and estimation of market potential, and defined pre-requisites for successful implementation and launch. Friggs’ objective was to match or exceed the growth of the green, red and herbal tea segment; driving the development of the segment. Results from focus groups during the insight phase showed that the consumers wanted: • A modernized Friggs brand • Tea packaging with news value • Environmentally friendly packaging • Gift-like packaging that is nice to display at home Based on the Business Case and consumer preferences, NINE developed a new packaging concept for Friggs’ new premium teas. The packaging is 100% compostable, with tea bags in aroma proof cellophane envelopes. With its clean design and matte carton finish without outer plastic film, the packaging stands out in the shelf and clearly communicates the good and natural contents, and all was achieved with minimal packaging equipment adjustments. #20 - Daniel Siim - Royal Danish Academy of Fine Arts www.danielsiim.dk hej@danielsiim.dk facebook.com/danielsiimstudio twitter.com/danielsiim behance.net/danielsiim Daniel Siim is a Copenhagen-based designer and a BA graduate from The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation. His practice approach a wide scale of graphic design with a focus on printed matter, from small press to major publishing. The Royal Danish Academy of Fine Arts www.behance.net/gallery/2444999/The-Royal-Danish-Academy-of-Fine-Arts-ADC The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation is the name of Denmark's new creative institution of higher education. As part of a branding course I was asked to pitch a new identity for the merging
schools which clearly signals the spirit and the values of the new organisation. The solution also had to include the need of individual profiles and dierent educational directions of the three schools. The result is four minor logos (one for the organisation and one for each of the three schools) which combined creates a merging logo. A display typeface was also developed.