The difference is experience
Why choose Greg Hocking?
We know how to get the most from the local market
We can help you achieve your property goals
We achieve great results Our reputation for achieving great results for
The rapid expansion of the Greg Hocking
We understand and respect that entrusting
our sellers is something we’re very proud of.
network is underpinned by two key factors:
the sale of your property to an agent is a big
Every member of our team is committed to
our comprehensive experience in the local
decision and one that should be made with
ensuring our track record continues to be one
property market and the first class service
care and consideration. Our experience,
of the best in the business because we like to
and results we deliver to our sellers. It’s
proactive buyer management strategies and
let our results speak for themselves.
impossible to deliver exceptional results without
tailored marketing solutions give us total
understanding the intricacies and unique
confidence that we can achieve an optimal sale
We listen to your goals as a seller and make
characteristics of the local market and it’s
price on your behalf.
a thorough assessment of your property and its likely performance with particular groups
this experience and commitment from every member of our team that can help you achieve
We help ensure your property is presented at
of buyers in the current local market for
your property goals.
its very best by offering a FREE consultation
properties of a similar size and type. There are
with a professional property stylist who will
always ‘markets within markets’ and our vast
provide customised advice on how to make
knowledge of these opportunities will help us
your property stand out from the pack.
recommend the method of sale that stands to deliver optimal results for your property, whether that’s by auction, private sale or expression of interest.
We find more buyers for your property Our sellers benefit from the strength and efficiency of the tightknit Greg Hocking network, the depth of our combined experience and our proven ability to attract buyers from multiple locations
Melbourne Yarraville
Albert Park
South Yarra
Williamstown
St Kilda
Oakleigh
Cheltenham
Our difference is your advantage Your property benefits from the attention of our senior staff We have two senior sales personnel on call anytime to service your sale. Both are highly skilled professional negotiators, committed to achieving the very best result for your property. Our highly motivated sales team also participate in an incentive-based program to introduce additional buyers which means our sellers benefit from the widest possible pool of potential buyers. We’re committed to hard work Our team works 7 days a week, with open viewings scheduled throughout the week and on weekends to maximise the number of buyers who inspect your property. The sales professionals responsible for your property are contactable anytime. Our auctioneers know how to bring down the hammer Our auctioneers are amongst Melbourne’s most qualified and experienced auctioneers. They are involved in your sale campaign from beginning to end, which helps them get a feel for the buyers and more importantly, the bidders. They know exactly how to motivate the crowd on auction day, how to encourage competitive bidding and how to wring every last dollar from purchasers. Innovative and tailor made marketing solutions We know how to get the best results from strategic marketing to ensure your marketing dollar goes further. From proactive media placement, express electronic alerts, auction reminders, online exclusives, extensive web marketing, social media exposure, exclusive property codes and inclusion in our weekly property magazine, we put your property in front of more eyes, more often. We have qualified buyers ready to inspect Our extensive database of qualified buyers across all price ranges and property types helps us quickly identify and match potential buyers to your property. When your property is listed for sale, all appropriate buyers in our database are notified by email which gets the sale process underway immediately. Using the combined strength of our network, we can attract more buyers from more locations to your property.
Meet the team dedicated to delivering more Melbourne Level 4, 350 Collins Street Greg Hocking City Residential focuses exclusively on Melbourne city living, incorporating the CBD, Southbank and St Kilda Rd precincts. Our City Residential team are dedicated experts with extensive experience and specialist knowledge of the city’s most iconic and prestigious residential properties. Their market expertise, comprehensive databases, and commitment to hard work consistently exceed client expectations, and the team’s excellent reputation has earned them countless word-of-mouth referrals from happy clients. Whether you’re looking to buy or sell in the city residential market as an owner-occupier, an investor or to arrange a corporate lease, you won’t find better knowledge, experience or service than at Greg Hocking City Residential.
At Greg Hocking, we’re different. The difference is experience. Melbourne Office 8199 1600 cityresidential@greghocking.com.au
The difference is experience
Your management team Adrian Petrucelli Director
Adrian Petrucelli is a city residential specialist who lives and breathes real estate in Melbourne’s CBD. His drive, specialist knowledge and commitment to hard work consistently deliver the very best results for sellers. Adrian has spent more than five years specialising in iconic city properties such as QV, Temple Court, Concept Blue and Darling Towers. ‘‘For me, real estate is more than just a job,’ he says. I understand that for most of us, our property is our most valuable asset,’ he says. Adrian’s comprehensive knowledge of the CBD market, his passion for property and his commitment to achieving the best results for our clients makes him a perfect fit for the Greg Hocking team. ‘Greg is one of the most experienced professionals in the business,’ he says. ‘His knowledge and experience is like no other agent and I’m thrilled to be working in a team of such high calibre.’ At Greg Hocking the difference is experience. At Greg Hocking the difference is experience. To speak with a district specialist, call Adrian today on 0403 096 839. apetrucelli@greghocking.com.au
GREG HOCKING CITY RESIDENTIAL
24/7 marketing
All the major portals
At Greg Hocking, we’re big believers in the power of social networks and that’s why we maintain a strong digital presence. With regular market updates, professional insights into market trends, profiles of key properties and useful tips for buyers and sellers, we’re active participants in the online community because we know the value of connection. While print still has a role in property marketing, the importance of an online strategy for sellers can’t be underestimated. At Greg Hocking we have cost-effective ways of making sure your property stands out online. We offer a broad range of digital marketing tools to
Social media Including full Facebook property search
showcase your property including placement on all high performing real estate websites, QR technology, social media and unique URLs.
QR Codes greghocking.com.au
For quick
Cutting edge and mobile friendly
online access
Express Alert We put your property in front of more buyers, more often Through our extensive buyer networks and database that spans all Greg Hocking offices from Williamstown in the west to Oakleigh in the east, we are in regular contact with thousands of buyers and buyer advocates. Our Express Alert system is designed to put your property in front of more buyers, more often. By registering on our website, buyers receive comprehensive updates tailored to their preferences, starting with a comprehensive list of suitable properties currently available. This is a unique feature, currently not often offered by other real estate alert systems, and ensures your property is brought to the attention of new buyers regardless of whether your sales campaign has just begun or if the campaign is already underway. Buyers then receive ongoing weekly alerts and reminders, including: •
New listings
•
Open for inspections for the current week
•
Auction reminders for the weekend
•
Sold properties and changes from the previous week
Individual property websites Online marketing has enormous online reach and unbeatable convenience. Every month, more and more buyers are searching for their new property online. With apps becoming increasingly sophisticated, buyers can have your property in the palm of their hand any time of the day or night, from anywhere in the world. •
A unique web address for your property
•
Full property details
•
Complete property map with Walk Score and Street View
Your property in front of more eyes, more often Local media Eye-catching
The Age
property boards
Local newspapers Window displays
Editorial exposure
Brochures Created exclusively for your property
Property magazine Distributed weekly
Great results at Greg Hocking City Residential
Melbourne 402/20-26 Coromandel Place
Melbourne 1814/22-24 Jane Bell Lane
Melbourne 1409/325 Collins Street
Melbourne 316/300 Swanston Street
SOLD $390,000 Bed: 2 Bath: 1
SOLD $470,000 Bed: 2 Bath: 1 Car: 1
SOLD $300,000 Bed: 1 Bath: 1
SOLD $385,000 Bed: 1 Bath: 1 Car: 1
Melbourne 907/555 Flinders Street
Melbourne 511/422 Collins Street
Melbourne 1802/318 Little Lonsdale Street
Melbourne 300/18 Russell Place
SOLD $310,000 Bed: 1 Bath: 1 Car: 1
SOLD $305,000 Bed: 1 Bath: 1
SOLD $950,000 Bed: 3 Bath: 2 Car: 2
SOLD $435,000 Bed: 1 Bath: 1
Melbourne 410/300 Swanston Street
Melbourne 1801/318 Little Lonsdale Street
Melbourne 1101/555 Flinders Street
Melbourne 2/3 Stewart Street
SOLD $481,000 Bed: 1 Bath: 1 Car: 1
SOLD $1,215,000 Bed: 3 Bath: 2 Car: 1
SOLD $285,000 Bed: 1 Bath: 1
SOLD $489,000 Bed: 2 Bath: 1
Great results at Greg Hocking City Residential
Melbourne 214/300 Swanston Street
Melbourne 1216/555 Flinders Street
Melbourne 108/18 Russell Place
Melbourne 703/422 Collins Street
SOLD $430,000 Bed: 1 Bath: 1 Car: 1
SOLD $560,000 Bed: 2 Bath: 2 Car: 1
SOLD $446,000 Bed: 2 Bath: 2
SOLD $545,000 Bed: 2 Bath: 1
Melbourne 1015/408 Lonsdale Street
Melbourne 401/18 Russell Place
Melbourne 201/181 Exhibition Street
Melbourne 314/99 A'Beckett Street
SOLD $243,000 Bed: 1 Bath: 1
SOLD $405,000 Bed: 2 Bath: 1
SOLD $512,500 Bed: 2 Bath: 1 Car: 1
SOLD $235,000 Bed: 1 Bath: 1
Melbourne 905a/639 Little Bourke Street
Melbourne G04/336 Russell Street
Melbourne 1225/422 Collins Street
Melbourne 102/300 Swanston Street
SOLD $302,500 Bed: 1 Bath: 1
SOLD $505,000 Bed: 2 Bath: 2 Car: 1
SOLD $390,000 Bed: 1 Bath: 1
SOLD $593,000 Bed: 2 Bath: 1 Car: 1
Great results at Greg Hocking City Residential
Melbourne 40/398 Latrobe Street
Melbourne 1229/422 Collins Street
Melbourne 1102/422 Collins Street
Melbourne 1102/172 William Street
SOLD $740,000 Bed: 4 Bath: 2 Car: 1
SOLD $530,000 Bed: 2 Bath: 1
SOLD $390,000 Bed: 1 Bath: 1
SOLD $350,000 Bed: 2 Bath: 1
Melbourne 703/18 Russell Place
Melbourne 603/39 Queen Street
Melbourne 602/ 20-22 McKillop Street
Melbourne 207/422 Collins Street
SOLD $625,000 Bed: 2 Bath: 2
SOLD $405,000 Bed: 2 Bath: 1
SOLD $342,000 Bed: 1 Bath: 1
SOLD $360,000 Bed: 2 Bath: 1
Melbourne 106/18 Russell Place
Melbourne 2601/620 Collins Street
Melbourne 2104/280 Spencer Street
SOLD $350,000 Bed: 1 Bath: 1
SOLD $820,000 Bed: 3 Bath: 2 Car: 2
SOLD $535,000 Bed: 2 Bath: 1 Car: 2
Here’s what our clients had to say Our commitment to providing premium service to our clients is more than just talk
I felt that I was always kept in the loop and informed. Great service by Adrian. Thank you.
I would really like to express my utmost appreciation and thanks to you and your staff at Greg Hocking Real Estate for your manifest professionalism and seamless efficiency in selling my apartment in what could be most kindly termed a subdued market.
Our clients always come first. We pride ourselves on doing everything in our power to ensure that the sale of your property is as smooth and successful as possible. If we say we’re going to call you with an update you can be sure we’ll call. But don’t just take our word
Thanks again for all the hard work leading up to the sale. No doubt the market changed significantly in late 2010, however I was very impressed with Adrian’s ability to extract additional value on the Auction day after the property passed-in.
for it, read what others have to say about us.
I was very surprised by the selling price at auction and can only conclude that you have a very substantial database of serious clients looking at an area of which you are profoundly knowledgeable and you obviously have an impeccable strike rate at selling apartments in this area of the city.
We have no hesitation in recommending the services of Adrian Petrucelli. From our first conversation through to auction day, Adrian was highly professional, diligent, efficient and personable. We appreciated his enthusiasm and genuine interest in achieving a positive outcome. In every respect Adrian’s services exceeded our expectations, as did the auction result.
It only took 3 weeks for the right buyer to be located and after some professional negotiating by Adrian our property was sold. We could not be happier with the service we received.
From the day my property was on the market until the settlement day, I was very happy with the result based on the current market. The campaign was short and precise with no issue. You kept me informed right through to the final stage, everything was perfect.
Timeline of events Most sale campaigns follow a 4-6 week timeline, with one or two weeks of preparation and a four week public campaign. Below is an indicative timeline of how this timing might apply to the sale of your property.
PREP WEEK •
Documentation is
WEEK 1 •
signed confirming the details of your
•
campaign •
Photography is
•
scheduled •
Ad copy is written
•
Request Contract of Sale and Vendor
•
Statement from your solicitor/ conveyancer
Press adverts to appear
•
Press adverts to appear
ordered and erected
•
Second week of open
•
Third week of open for
inspections followed by feedback to vendor
Press ads are booked
for inspections followed
inspections followed by
and artwork created
by feedback to vendor
feedback to vendor
Your property will go live
•
Vendor meeting to
on websites
discuss the campaign
Property brochure is
so far
Editorials are requested First week of open for inspections conducted
•
WEEK 4
•
for your property •
WEEK 3
Property board is
created and printed •
WEEK 2
Vendor feedback report
•
•
Forth week of open for
Auction (where relevant)
Your property’s unique selling features No one knows your property better than you do. We’d love to hear your thoughts about what you believe are its best features so that we can make sure we give buyers every reason to fall in love with your property.
1
What was the first thing you noticed about your property that made you want to purchase it?
2
What are the best features of your property’s position? eg close to shops, afternoon sun in the outdoor entertaining area
3
What have you enjoyed most about your property in the time that you’ve lived there?
4
How would you describe your local neighbourhood?
5
What sort of buyer do you think is best suited to your property?
6
If you had to describe your property in just one sentence, what would you say?
Help us help you In order from 1-12 what is most important
When are you thinking of selling?
Approximately what amount do you think your
to you:
Please tick:
home is worth?
Marketing
Now
Fees
3 days
Liking the agent
1 week
Open houses
1 month
Internet exposure
3 months
Your agents negotiating skills
6 months
Price
12 months
Agency size
1-2 years
Feedback Photography Client communication Agent services
Have you been referred to Greg Hocking Real Estate? If so, by who?
The difference is experience
greghocking.com.au
Offices:
Albert Park St Kilda South Yarra Melbourne Oakleigh Cheltenham Williamstown Yarraville