KODU
is teaming with RSPCA this
Winter to help save the dogs in puppy farms by releasing a limited edition
“Happy Home Bed� for your dogs
to snuggle up in and keep warm this winter, with $10 from every bed going to RSPCA.
WHAT IS PUPPY FARMING?
RAISING AWARENESS:
Australian dogs are being confined to cruel puppy farms and treated as nothing more than breeding machines, used to produce puppies for profit. The puppy farms are major issues as the facilities operate under conditions that fail to meet the dogs’ behavioural, social and physiological needs. Puppies from these facilities can suffer from diseases and acute and chronic conditions and may also develop behavioural difficulties due to the conditions they were exposed to.
Raising awareness and proceeds is our greatest weapon in the fight to close these puppy factories. Kodu will be doing its part to save these puppies by releasing a limited edition “Happy Home” dog bed for your puppies to snuggle up too and keep warm during the cold winter months. The beds will help raise awareness and $10 from every bed sold will help RSPCA provide inspectors and rescue teams to shut down the inhumane puppy farms.
Dr. Andrew Tribe, the Vice President of the RSPCA board states, “Through the simple act of purchasing your dog a trendy, warm and comfy ‘Happy Home’ bed to snuggle up in during the long winter months, it will help puppy farming become a thing of the past.”
Dog Bed + Label
HOW WILL I ADVERTISE MY
PRODUCT AND THE CAMPAIGN? > > > > > > > > >
Social Media (Facebook, Instagram) Kodu website and on the RSPCA website The Kodu etsy shop Posters (In the kodu store, on shop front windows and other pet stores) Magazines (Interior design mag which Kodu is regularly advertised in, Pet magazines) Brochure to collect at RSPCA counter,Kodu store and other stores who stock the beds (info on puppy farms and product) Event (was a requested response from the feedback) In the Kodu store Markets (at event)
Magazine article
Brochure
Poster
The dog beds will be able to be purchased at: Any RSPCA pet adoption shelter Kodu social media sites (Facebook and Instagram) RSPCA vet clinics and OP shops Kodu’s Store www.Kodu.com.au (online website) Local markets (Gold Coast and Brisbane) Other Pet stores in supermarkets
Store Front + Store interior.
HELP US STOP PUPPY
FARMING BY PURCHASING
YOUR DOG A HAPPY
HOME BED
KODU is teaming with RSPCA this Winter to help save these puppies by releasing a limited
edition “Happy Home Bed” for your puppies to snuggle up in and keep warm this winter, with $10 from every bed going to RSPCA.
EVENT - Market stall at Millions Paws walk and Uniform
#Happyhomebeds
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Kodu and RSPCA are joining forces this winter to raise money to stop puppy farming. Australian dogs are being confined to cruel puppy farms and treated as nothing more than breeding machines, used to produce puppies for profit. The puppy farms are major issues as the facilities operate under conditions that fail to meet the dogs’ behavioural, social and physiological needs. Puppies from these facilities can suffer from diseases and acute and chronic conditions and may also develop behavioural difficulties due to the conditions they were exposed to. Raising awareness and proceeds is our greatest weapon in the fight to close these puppy factories. Kodu will be doing its part to save these puppies by releasing a limited edition “Happy Home” dog bed for your puppies to snuggle up too and keep warm during the cold winter months. The beds will help raise awareness and $10 from every bed sold will help RSPCA provide inspectors and rescue teams to shut down the inhumane puppy farms.
Donation Amount • • • • • •
$5 $10 $25 $50 $100 Other Amount
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THANKS YOU