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Content 3
Project schedule
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Three Product Pitch
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Naming Excercices Business Model Canvas
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Styling Mood Board
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Business Plan
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Venture Summary
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Integrated Media Marketing Strategy
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Press Release
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Market Research and Testing
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Kodu stands for “HOME” in Estonian Kodu is a homewares brand inspired by the beautiful things in the world. The aim is to create homewares that can be seen as pieces of art, by bringing them into your homeyour creating a living space worth living in. You’re creating a fun and inspired lifestyle.
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Logo
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Black Logo White Logo Kodu Icon
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Products
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Moroccan Clock Wunder flower Clock Flower Clock Snowflake Clock Cushions Throw Rug Coaster
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Throw Rug
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Coasters
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Mood Board
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Stationary
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Business Cards Letter Head Invoice Swing Tags Envelopes Rubber Sticker Post Cards Uniform
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Post cards
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Uniform
Packaging
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For : Throw Rug Coasters Clocks Cuhions
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“ h o m e w a re s a re p i e c e s o f a r t , c re a t e a s p a c e w o r t h l i v i n g i n �
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pi z z a b ox for f un p a c ka g i n g h tt p s : //v i m e o . c o m / 1 2 9 8 4 7 2 6 5
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Delivery Packaging
Kodu Store
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Store Exterior Store Interior Store Elements
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Shop Front
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Interior Shop Display
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Photography
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The finest quality products
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Photography
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a l a r g e ran g e of c u s h i o n s to t i e you r ro o m to g eth er
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Car signage
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Kodu Online
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Kodu Website Instagram Facebook Etsy
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Etsy
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Cause Marketing
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New Product Product Label Event Brochure Magazine Poster Store Displays Online Advertising
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KODU
is teaming with RSPCA this
Winter to help save the dogs in puppy farms by releasing a limited edition
“Happy Home Bed� for your dogs to snuggle up in and keep warm this winter, with $10 from every bed going to RSPCA.
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WHAT IS PUPPY FARMING?
RAISING AWARENESS:
Australian dogs are being confined to cruel puppy farms and treated as nothing more than breeding machines, used to produce puppies for profit. The puppy farms are major issues as the facilities operate under conditions that fail to meet the dogs’ behavioural, social and physiological needs. Puppies from these facilities can suffer from diseases and acute and chronic conditions and may also develop behavioural difficulties due to the conditions they were exposed to.
Raising awareness and proceeds is our greatest weapon in the fight to close these puppy factories. Kodu will be doing its part to save these puppies by releasing a limited edition “Happy Home” dog bed for your puppies to snuggle up too and keep warm during the cold winter months. The beds will help raise awareness and $10 from every bed sold will help RSPCA provide inspectors and rescue teams to shut down the inhumane puppy farms.
Dr. Andrew Tribe, the Vice President of the RSPCA board states, “Through the simple act of purchasing your dog a trendy, warm and comfy ‘Happy Home’ bed to snuggle up in during the long winter months, it will help puppy farming become a thing of the past.”
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Dog Bed
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+ Label
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HOW WILL I ADVERTISE MY PRODUCT AND THE CAMPAIGN? >
Social Media (Facebook, Instagram)
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Kodu website and on the RSPCA website
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The Kodu etsy shop
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Posters (In the kodu store, on shop front stores)
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Magazines (Interior design mag which Kodu is regularly advertised in, Pet magazines)
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Brochure to collect at RSPCA counter,Kodu store and other stores who stock the beds (info on puppy farms and product)
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Event (was a requested response from the feedback)
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In the Kodu store
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Markets (at event)
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windows and other pet
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Magazine article
EVENT - Market stall at Millions Paws walk and Uniform
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Poster
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The dog beds will be able to be purchased at: Any RSPCA pet adoption shelter Kodu social media sites (Facebook and Instagram) RSPCA vet clinics and OP shops Kodu’s Store www.Kodu.com.au (online website) Local markets (Gold Coast and Brisbane) Other Pet stores in supermarkets
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Store Front
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+ Store interior.
HELP US STOP PUPPY
FARMING BY PURCHASING
YOUR DOG A HAPPY
HOME BED
KODU is teaming with RSPCA this Winter to help save these puppies by releasing a limited
edition “Happy Home Bed” for your puppies to snuggle up in and keep warm this winter, with $10 from every bed going to RSPCA.
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#Happyhomebeds
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Etsy
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Home
About
Products
Contact
Kodu and RSPCA are joining forces this winter to raise money to stop puppy farming. Australian dogs are being confined to cruel puppy farms and treated as nothing more than breeding machines, used to produce puppies for profit. The puppy farms are major issues as the facilities operate under conditions that fail to meet the dogs’ behavioural, social and physiological needs. Puppies from these facilities can suffer from diseases and acute and chronic conditions and may also develop behavioural difficulties due to the conditions they were exposed to. Raising awareness and proceeds is our greatest weapon in the fight to close these puppy factories. Kodu will be doing its part to save these puppies by releasing a limited edition “Happy Home” dog bed for your puppies to snuggle up too and keep warm during the cold winter months. The beds will help raise awareness and $10 from every bed sold will help RSPCA provide inspectors and rescue teams to shut down the inhumane puppy farms.
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Donate
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THANKS YOU
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