Nike Packaging Design

NANYANG ACADEMY OF FINE ARTS Department of Design & Media

Academic Year 2014

PROJECT 1 â&#x20AC;&#x201C; Creative Brief Student Name

ANDREAS KRISANTO

Module Name

Graphic Studio 3D

Adm. No.

F13DM0415

Project

Project 2 (For Youth Packaging)

Class

DM2B

Date Due

3 October 2014 (Week 11)

PROJECT INFORMATION: Project Description: 1. Client Background - Company History: - Company/Brand Info:

2. Product Background - Product/Brand Name - Packaging Specification Weight: Dimensions: Material: Price:

NIKE -

NIKE founded in 1964

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American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling sport equipment especially footwear.

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Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse.

Product Brand : NIKE Packaging specification : Weight : 40g Dimensions : 380mm X 220mm X 180mm Material : Cupboard Price : 200$

Marketing Survey:

Age Range : 16-24 years old

1. Target Audience

Living : HDB, Condo, House

- Age Range - Demographics - Lifestyle Profile - Sale Country:

Work : College to freshmen employee Finance : From parents or monthly income Taste in fashion : Sport, Skaters, Modern fashion, Colorfull fashion

2. Research & Analysis: (For existing product) - Design Strong Point - Design Weakness

Design Strong Point : -

The box for the shoes is really original for the brand

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The box easy to break out and keep also enviromental

Design Weakness : -

Borring shoe box design

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The design is almost the same from the beginning release till now

Creative Statement: 1. Design Concept - Design Theme/Image - Communication Key Message 2. Design Approach - Design Objective/ Purpose - Design Direction (Type, Colour, Imagery)

Design Theme : Nike Flyknit Mercurial HTM Key Message : Write the future -

Redesign a fresh packaging design that more durable and also easy to carry everywhere

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Make more innovative packaging to attract consumer

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Type : Display packaging

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Colour : Monochromatic color

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Sales Country : Almost around the world especially Asia, America and Europe

RESEARCH & ANALYSIS ATTACHMENTS (Pictures/photos, design examples etc.)

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PRESENTATION PAGE Packaging Design for Teenagers NIKE Flyknit is a new product and also new teechnology of nike that gonna applicable in many new line up product of NIKE shoes. Flyknit is a knitting material that super light material and also flexible that can be following foot shape. In the first limited edition of nike flyknit product the came out with Nike Flyknit HTM (HTM is the first initial of the biggest nike designer collaboration product) this product came out with the latest technology of flyknit upper combined with lunnarlon technology for the outsole that make this shoes is super lightweight and comfortable. Also the first limited edition line up for this product came out with a limited edition box. This limited edition box is designed inspired by foot shape also represent future technology of flyknit product. WIth two diffrernt side color and also transclusent box detail at the side. The packaging graphic is inspired by knitting thread that inspired from flyknit material also shocking orange and turqoise combination color represent shocking color of the limited edition color product.

EXISTING PRODUCT

FINAL PRODUCT

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FINAL PRODUCT

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P R O FA F

EC I D R O F & FA

FA for Folding and Die-Cutting Actual Size / Package