NANYANG ACADEMY OF FINE ARTS Department of Design & Media
Academic Year 2014
PROJECT 1 – Creative Brief Student Name
ANDREAS KRISANTO
Module Name
Graphic Studio 3D
Adm. No.
F13DM0415
Project
Project 2 (For Youth Packaging)
Class
DM2B
Date Due
3 October 2014 (Week 11)
PROJECT INFORMATION: Project Description: 1. Client Background - Company History: - Company/Brand Info:
2. Product Background - Product/Brand Name - Packaging Specification Weight: Dimensions: Material: Price:
NIKE -
NIKE founded in 1964
-
American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling sport equipment especially footwear.
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Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse.
Product Brand : NIKE Packaging specification : Weight : 40g Dimensions : 380mm X 220mm X 180mm Material : Cupboard Price : 200$
Marketing Survey:
Age Range : 16-24 years old
1. Target Audience
Living : HDB, Condo, House
- Age Range - Demographics - Lifestyle Profile - Sale Country:
Work : College to freshmen employee Finance : From parents or monthly income Taste in fashion : Sport, Skaters, Modern fashion, Colorfull fashion