"RJ Paper Rebranding Project" style guide

PAGE GUIDE

DESIGNER LETTER

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CLIENT’S BRAND STORY

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ICON DEVELOPMENT

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LOGO USAGE

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MOCK UP

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COLOR

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TYPOGRAPHY

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DESIGNER LETTER What is Brand?

Company without a brand is like human born without name.

For me, brand is an identity created by the company to give the public some ideas about what kind of company they are, without needing any kind of media.

Brand is not the main element to build a company but brand support company to introduce what kind of product they offer.

A brand can be used as a benchmark to show the level of their products’ quality and also became the media to show the background, history, or maybe philosophy of the company.

What is your favorite brand ?

Staple Pigeon is New York street clothing brand company founded by Jeff Ng known as Jeff Staple. Staple Pigeon brand can be identified by a Pigeon on their logo.

What makes me choose this brand as my favorite is not because their products but because of the interesting philosophy behind their brand.

Pigeon as the symbol of the brand shows the way that it represents New York City as their base and at the same time it can reach any country all over the world because we can easily find pigeon everywhere.

Another reasons why they choose pigeon as their symbol is because they want their own brand to have an element that similar with the feeling of having a pet and also represent an animal that can be survived in any situation Every single collaboration product that they do is constantly have a strong introduction about their brand where they always involve pigeon as their identity.

Their products always have with black, grey, white, and also some pink color on their details to represent the feet of the pigeon.

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People always remember that special touch.

A warm hug or a friendly pat. Since 1987, we have been providing paper to give that special touch, hence, we know our paper well. As the zany canvas onto which you can project your inner creativity.

From serious business applications, to whacky art projects. Contact us to enquire, meet us or collect samples.

(Singapore)RJ PAPER PTE LTD 115 Defu Lane 10 Singapore 539 228 T: 65 6383 0880 | F: 65 6383 0555 | E: enquiry_s@rjpaper.net (Malaysia) RJ PAPER SDN BHD 18 Jalan 5/32a, Off Batu 6-1/2, Jalan Kepong, 52100 Kuala Lumpur, Malaysia T: 03 6252 1122 / 6257 6615 |F: 03 6257 6629 | E: enquiry_m@rjpaper.net

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=R=

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=J=

ICON DEVELOPMENT

The shape of RJ Paper logo was inspired from paper folding, which is evolving from the anatomy of the "R" and "J".

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LOGO USAGE

Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure proper usage.

The preferred way to use the RJ Paper logo is over a white/light background.

If the logo must be placed on a dark background or color options are limited then the RJ Paper logo can be knocked out and used in one color.

Please observe the clear space around the logo to maximize visual effectivenes. Nothing should intrude into this specified clear space.

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ANDREAS KRISANTO

(Singapore)RJ PAPER PTE LTD 115 Defu Lane 10 Singapore 539 228 T: 65 6383 0880 | F: 65 6383 0555 | E: enquiry_s@rjpaper.net (Malaysia) RJ PAPER SDN BHD 18 Jalan 5/32a, Off Batu 6-1/2, Jalan Kepong, 52100 Kuala Lumpur, Malaysia T: 03 6252 1122 / 6257 6615 |F: 03 6257 6629 | E: enquiry_m@rjpaper.net

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MOCK UP

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1. L O G O C O L O R S

CMYK RGB HEX

: 0%, 0%, 0%, 30% : 178, 178, 178 : # B2B2B2

CMYK RGB HEX

: 0%, 0%, 0%, 10% : 229, 229, 229 : # E5E5E5

2. P R E C E N T A G E S

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COLOR

Our colors are what gives us our personality. We’re bright, light and flexible

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Roboto Thin AA Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Zz 0123456789

Roboto Regular AA Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Zz 0123456789

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TYPOGRAPHY

Typography is a key element to communicate a unified personality for RJ Paper.

We have selected Roboto as our font.

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CREDITS EDITOR’S IN CHIEF ANDREAS KRISANTO

DESIGN ANDREAS KRISANTO

COUNCELOR KOH GIM TECK DAVID

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