Nike High School Hoops

Nike High School Hoops “I was approached to document some of Nike’s best High School basketball teams for an ongoing campaign. The images were meant to be raw, gritty and uncensored, showing the sport in its purest form . I wanted to capture exactly what it takes to compete at the elite high school level. I love basketball and the idea of shooting freely sparked my interest. It brought me back to the early days of my shooting career, where all I had was my camera and available light. With the amount of professional sports I have documented over the years, I went into this project imagining the experience to be elementary in comparison. It didn’t take long for me to realize just how wrong I was. From day one, the level of teamwork, passion and the overall mentality of the coaches and players blew me away. The overriding message was simple- Play your best no matter what and treat every game, every practice, and every meeting like it’s your last.”