ISSUE 1
JUST DO IT
If you have a body, you are an athlete
NIKE NIKE
NIKE NIKE
JORDA MARK SMITH Creative Director of Special Projects Mark Smith is the Creative Director of Special Projects for NIKE, Inc. where he is responsible for bringing to life innovative and unique concepts for Nike product, imagery and technology. Some of his duties include overseeing the creative direction for Michael Jordan’s motorcycle race team, Nike product collaborations and serving as Vice President Tinker Hatfield’s right hand man. Smith has also worked on projects such as the AIR JORDAN XX and collaborated with Hatfield on the upcoming AIR JORDAN XX3. He’s currently working on the graphics for the 2008 Olympics as well as designing the new advanced R&D space at Nike World Headquarters. Prior to his current position, Smith served in roles such as Senior Designer Innovation Kitchen, Hatfield’s apprentice and collaborator and Apparel Designer. Smith was first hired in 1989 by now Nike President Mark Parker to design museumquality letterman jackets—very much like movie prop styles, yet authentic future-type concept jackets. Before joining Nike, Smith was a designer for Maui and Sons Surf, but also served as Vice President of Design for Vans in 2000-2001. Smith earned a Bachelor’s degree in Advertising from the United States International University and a Bachelor’s of Fine Arts degree in graphic/packaging from The Art Center College of Design. Smith is the proud father of two teenagers, an avid musician, artist and writer.
AN TINKER HATFIELD As Vice President, Innovation Design & Special Projects for NIKE, Tinker has left his mark on many of NIKE and Jordan Brand’s most popular and original sneaker designs, including the Air Jordan III to the Air Jordan XV, and the 20th anniversary Air Jordan XX. In 2008, Jordan Brand launches the latest in the Air Jordan franchise, the best ever high-performance basketball shoe, the innovative and sustainable Air Jordan XX3. Tinker Hatfield oversees special design projects at NIKE and Jordan Brand, including those that fall outside of the regular product design structure and formal design reviews. He designs a new Air Jordan shoe each year, and also creates environmentally preferred shoes and track & field spikes. Tinker has served as creative director for all LeBron James projects, designs shoes for Kobe Bryant and Lance Armstrong, and mentors young designers at Nike. Among Tinker’s numerous achievements at Nike include designing the first LeBron James shoe and a pole vault shoe for former world record holder Stacy Dragila. Tinker also designed the original Air Pack Series (which included the first Visi-Air shoe, the Air Max), Pete Sampras tennis shoes, Andre Agassi footwear and apparel, and the original Air Huarache. Tinker spearheaded the idea of Jordan Brand as a separate brand and division within NIKE with the direct involvement of Michael Jordan. Jordan Brand, which made its debut in 1997, has since grown into a premiere athletic luxury brand of footwear, apparel and accessories. Tinker also invented the industry’s first cross-trainer, the Air Trainer. The cross-training shoe, which occurred to Tinker while watching gym-goers jump among different activities in the same shoes, spurred the creation of a separate cross-training footwear category. Other positions held by Tinker include Creative Director and Product Designer. Prior to joining NIKE, Inc.,Tinker worked as an independent architect in Eugene, Oregon. He also served as an architect for the Balzhiser group.
MICHAEL JORDAN An NBA legend, Michael Jordan virtually rewrote the record book. He played 13 seasons for the Chicago Bulls, leading the league in scoring a record 10 times. His 30.1 points per game average is the highest in NBA history and, with 32,292 points, he ranks 3rd on the all-time scoring list. Jordan led the Chicago Bulls to 6 NBA Championship titles and was named NBA Finals MVP during each of those series. A 5-time regular season MVP, in 1991 and 1992, he became the only player to win back-toback regular season and Finals MVP awards. Jordan burst onto the national stage as a freshman at the University of North Carolina, leading his team to the NCAA Championship with a dramatic game-winning shot. Following a stellar college career during which he was a 2-time College Player of the Year and 1st team All-America, Jordan was chosen with the 3rd pick of the 1984 NBA Draft. Jordan is a 2-time Olympic Gold Medal winner, most famously as a member of the 1992’s “Dream Team.” Off the court, Michael Jordan has also proven to be a successful businessman. Since its creation, his Jordan Brand (a division of NIKE, Inc.) has been an innovator of athletic luxury shoes and apparel. Jordan Brand has grown to become a market leader under Jordan’s creative design input. As one of the world’s most popular and recognizable figures, Jordan’s endorsement portfolio includes Gatorade, Upper Deck and Hanes, among others. In 2004, Jordan formed Michael Jordan Motorsports as a result of his passion for motorcycle racing. Among Jordan’s other business ventures are several thriving restaurants. In June 2006, Jordan joined the ownership group of the NBA’s Charlotte Bobcats, becoming the team’s Managing Member of Basketball Operations. Jordan supports many charitable causes including the James R. Jordan Boys and Girls Club in Chicago, the Jordan Institute for Families at the University of North Carolina, and the Make-A-Wish Foundation. His annual Michael Jordan Celebrity Invitational golf tournament has raised more than $2 million for several worthy charities since its inception.
JORDAN BRAND
The brand made its debut in 1997 and has grown into a complete lifestyle collection of sport performance, lifestyle and women’s products.
Jordan Brand, a division of NIKE, Inc., is a premium brand of athletic footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The brand made its debut in 1997 and has grown into a complete lifestyle collection of sport performance, lifestyle and women’s products. Jordan Brand is the evolution of Michael’s intimate association with the product creation process at NIKE, Inc., which revolutionized the industry in 1984 with the introduction of the signature AIR JORDAN I – the start of the AIR JORDAN shoe franchise. In February 2005, AIR JORDAN celebrated its 20th anniversary. As the leading basketball shoe of all-time, the AIR JORDAN continues to set industry firsts with its quality product design and packaging presentation. In addition to the flagship AIR JORDAN shoe, the Jordan Brand encompasses the following: Jordan Sports Performance – In addition to AIR JORDANs, this collection covers basketball, training and performance needs of athletes across all sports; includes footwear and apparel collections, as well as, signature product for Team Jordan athletes Carmelo Anthony and Derek Jeter. Jordan Lifestyle – Taking its cues from the brand’s basketball heritage, this collection features athletic-in- spired streetwear, grounded in athletic luxury and serving the very best in style for both men and women. Jordan Women - The women’s collection targets the urban chic female who identifies with the culture of sport and Michael Jordan’s on and off-court appeal. The collection reflects the core profile of the Jordan consumer including trendsetters, style-conscious, confident, and fiercely competitive. On the Sports Marketing front, Jordan Brand drives an on-court performance statement at the NCAA level with Georgetown University, University of CaliforniaBerkeley, and University of North Carolina basketball programs donning uniforms complete with Jordan Brand footwear. At the high school level, the nation’s top seniors come together each April to play in the Jordan Brand All- American Classic (JBAAC) at New York City’s legendary Madison Square Garden. Many JBAAC alums have moved on to become hoops stars in both college and professional basketball. Jordan Brand remains active in the community with Jordan Fundamentals, an education grants program for teachers. Jordan Fundamentals recognizes educators who, despite challenging situations and limited resources, strive above and beyond traditional lesson planning to motivate and inspire their students. Up to $1 million is awarded per year. Jordan Brand is committed to funding this program through a portion of its sales proceeds. To date, the brand has awarded $8 million to teachers grades K-12 across the country and will continue providing grants through 2009.
AIR JORDAN XX3 FACT SHEET EMBARGO UNTIL JANUARY 1, 2008 In 1985, the entire world stood on its ear with the release of the AIR JORDAN—a white, red and black fashion statement that revolutionized the athletic footwear industry. Much like Michael Jordan in his rookie season, the original AIR JORDAN was the beginning of something legendary. From Rucker Park to Park Avenue, from Hollywood to Wall Street, the AIR JORDAN sneaker has consistently been the most sought after athletic luxury basketball shoe. Sneaker enthusiasts have credited the shoe as the impetus behind “sneakerhead” collectible market. Twenty-three shoes later, the Jordan Brand introduces a product truly worthy of being called the “Greatest Basketball Shoe Ever,” the AIR JORDAN XX3, is poised to tilt the world once again. For each iteration of AIR JORDANs created, inspiration is everything. The F-22 stealth fighter jet served as inspiration for the XX2. The muse behind the design of the XIII was the Black Panther and the XIV paid homage to the Ferrari 550 M. The AIR JORDAN XX3 simply embodies the belief held by Michael Jordan and Tinker Hatfield, Vice President, Innovation Design & Special Projects, that the AIR JORDAN XX3 must be the best ever. To accomplish this, new technological advances were built into the shoe to create the first Nike Considered, high-performance basketball shoe in NIKE, Inc. history in a beautiful handcrafted silhouette the world has ever seen. In the spirit of sustainability, the AIR JORDAN XX3 is the first basketball shoe for Nike to embrace the Nike Considered design ethos, where details in the development and design of the shoe seek to reduce waste and allow for the use of environmentally preferred materials wherever possible—all without com- promising athletic performance. The Nike Considered design ethos is one of several company-wide corporate responsibility targets that NIKE, Inc. has implemented to sustain long-term growth and innovation. AIR JORDAN XX3 Technical Components Nike Considered
• AIR JORDAN XX3 is the first basketball shoe in Nike’s history to be designed according to Nike Considered ethos. • The design of the AIR JORDAN XX3 minimizes waste and use of solvent based cements. • Automotive quality painting process on the backside of the Thermo Plastic Urethane (TPU) chassis is completed by an efficient robot arm to maximize the quality, consistency and durability of the paint and component. • Outsole uses environmentally preferred rubber that reduces toxics and incorporates Nike Grind material from footwear outsole manufacturing waste. • The construction of the shoe emphasizes the use of environmentally preferred materials. Upper: • A newly engineered, patent-pending, stitching machine stitches the upper in 3-D form. • Dual density sock liner. • Internal dual density slow recovery foam around the heel conforms to foot shapes to create a more custom fit.
a white, red and black fashion statement that revolutionized the athletic footwear industry.
• One shot compression molded phylon midsole. • Full length sleek internal bootie maximizes comfort while complimenting the sleek profile. • Nu-foam collar/tongue lining package for sleek low profile comfort. • New quilted pattern molded sock liner that provides quality arch support. • Reinforced quarter panels to form and hold the exact shape of the last to provide the best fit possible. • Breathable tongue allows air to escape helping to keep the foot cooler. • The upper is bladder pressed on the last two times during the construction to form the upper shape exactly to the last shape. Midsole / Outsole: • Full length Zoom Airsole unit for superior cushioning. • Carbon fiber/acrylic weave shank plate adds structure and support in key areas. • High performance TPU chassis built for stability and support. • Light weight - 15 ounces. • One of the lowest midsole profile thickness made for a basketball shoe (19mms in the heel and 9mms in the forefoot) allowing for players to be as close to the ground as possible and feel the court.
• The shank plate is inserted into the TPU chassis mold and the TPU is directly shot over the entire plate. This process is the most efficient for production because it enhances durability, reduces waste, and minimizes our solvent cement usage. It is a new innovation for performance footwear. • Advanced cushioning system contains a low profile IPS system with a large pillar in the heel combined with a low profile modified IPS in the forefoot. AIR JORDAN XX3 Unique Design Features • An imprint of Michael Jordan’s finger print traction pattern on outsole. • Precise stitching to reveal external heel moccasin stitch. • Michael Jordan signature on toe cap. • High performance TPU chassis. • Michael Jordan thumbprint on back of tongue lining. • Handcrafted MJ stitch pattern offers beautiful detailing and function. An exclusive limited release of the AIR JORDAN XX3 will launch on Friday, January 25, 2008 with a suggested retail price of $230. An All-Star release will launch on Saturday, February 16, 2008 with a suggested retail price of $185. The nationwide launch will be released on Saturday, February 23, 2008 with a suggested retail price of $185. Retailer information can be found at www.Jumpman23.com.
MBARGO UNTIL JANUARY 1, 2008 JORDAN BRAND LAUNCHES THE AIR JORDAN XX3: CELEBRATING 23 YEARS OF A LEGACY BEAVERTON, OR (January 1, 2008) – Today, Jordan Brand, a division of NIKE, Inc., announced the launch of the longawaited, 23rd iteration of the world’s most respected and innovative basketball shoe franchise, the AIR JORDAN XX3. The AIR JORDAN XX3 celebrates 23 years of a legacy started by the most revered basketball athlete in history…Michael Jordan. “The AIR JORDAN XX3 is deeply meaningful to me, as a celebration of both my life and career. The number 23 is obviously of great significance to me and the release of the XX3 is a pinnacle moment in the Brand’s history,” said Michael Jordan. “I’m honored and humbled by the AIR JORDAN franchise’s loyal following after all these years. The release of this shoe is exciting and a dream come true for me.”
Michael Jordan and legendary shoe designer, Tinker Hatfield, Nike’s Vice President of Innovation Design & Special Projects collaborated on the innovative design behind the handcrafted AIR JORDAN XX3 and in the process created the first basketball shoe in Nike history to embrace the Nike Considered design ethos, where details in the development and design of the shoe seek to reduce waste and allow for the use of environmentally preferred materials wherever possible—all without compromising athletic performance. “Our goal was to make the AIR JORDAN XX3 the best basketball shoe ever, both in performance and sustainability. The handcraftsmanship and innovation built into this shoe is simply unmatched,” said Hatfield. “By infusing the ultimate in technology, setting a new trend in style and designing a shoe with the environment in mind, we hope these ingredients will cause people to say this is one of their favorite AIR JORDAN’s ever.” The first AIR JORDAN was released in 1985 to great acclaim during Michael Jordan’s rookie basketball season and instantly became the industry’s best selling basketball shoe. Over the next 22 years, the AIR JORDAN has been one of the world’s most recognizable franchises known for its signature Jumpman logo, innovative technology in basketball and forward thinking fashion.
AIR JORDAN XX3 Becomes First High-Performance Basketball Shoe in the History of NIKE, Inc. Designed With the Environment in Mind
NIKE PLUS PRESS Nike+iPod Hardware
Sensor and Receiver Meet your new workout partners. The sensor is the first step in connecting to your running experience. Together with the receiver, the in-shoe sensor uses an accelerometer and patented Nike+iPod technology to track foot motion information and translate it into distance, time, pace and calories burned. Inserted into the left shoe, it allows a dialogue between your shoes and your iPod nano.
Nike+
Get connected with Nike+ and tune your run. It’s a simple, easy and fast way to dial in your running experience with music, workout information, and immediate feedback with the iPod nano. Nike+iPod, the digital experience, through iTunes and nikeplus.com, offers a seamless way to log runs and download music specially designed for your workout.
The sensor slips unobtrusively into a pocket under the sockliner. No need to turn it on and off – it does that automatically – and provides approximately 1000 hours of operation. It’s designed to be extremely durable. Plugging the receiver into the iPod nano enables the connection with the sensor in the footwear and adds the Nike+iPod option to the nano screen. Simply select Nike+ iPod on the screen, pick a workout, and you’re ready to run. The iPod nano automatically tracks the progress of the workout and provides real-time feedback on distance, time, pace and calories burned directly through the headphones. At the end of a run, a performance summary appears on the iPod nano screen and can be heard through the headphones. That data can be easily stored in a custom workout log at nikeplus.com.
Nike+ gets you connected to your running experience. Here’s how:
Nike+ Footwear
Air Zoom Moire Nike’s Air Zoom Moire is a well-cushioned, lightweight running shoe…only smarter. It’s the first shoe designed to incorporate a pocket for the sensor. Together with the receiver, the Air Zoom Moire now talks to the iPod nano. It’s as simple as putting on the shoes and beginning your run. You then receive instant performance feedback including distance, time, pace and calories burned, directly to your ears through the iPod nano.
The Air Zoom Moire provides a low-profile, responsive feel, with the lightweight comfort and protection of Zoom Air cushioning. A direct descendant of Nike’s foot-liberating Nike Free technology, it features a Zoom Air unit in the rearfoot and Duralon blown rubber in the forefoot for superior cushioning and comfort. An aggressive flex-groove pattern in the outsole allows the forefoot and rearfoot to move independently and more naturally. The flexible forefoot and a low-profile midsole offer a well-cushioned, low-to-the-ground and responsive ride. The Air Zoom Moire also provides a fitted heel, with ample room up front, a combo that works well for faster running. The midsole sidewalls wrap up around the foot on the medial and lateral sides to help keep the foot centered on the footbed. The Nike foot fit sockliner uses a firm TPU (thermo-plastic urethane) shell in combination with a soft compressible EVA foam footbed designed to quickly compress and mold to the contours of the foot for a custom fit. In addition to the Air Zoom Moire shoe, the following Nike running footwear for Fall ’06 will be Nike+ ready: Air Zoom Plus, Air Max Moto+, Nike Shox Turbo OH+, Air Max 180+, Nike Shox Navina+ and Air Max 90+.
SKIT
Nikeplus.com
Get connected with Nike+ and tune your run. It’s a simple, easy and fast way to dial in your running experience with music
Nikeplus.com – easily accessible from iTunes or the web – connects you instantly to your own running experience and helps with personal goals. After a one-time setup, it’s a place that automatically logs and stores all of your runs. Nikeplus.com is an intuitive site where personal data is easily uploaded and logged. It’s simple to view, analyze and evaluate personal goals, distance, time, pace and calories burned in a visually appealing way through easy to read graphs. Setting, tracking and adjusting personal goals and record accomplishments are also easy to do. You can not only challenge yourself, (run more, run faster, run farther) but you can challenge other runners and build like-minded teams. When workout data is added to nikeplus.com, it is contributing to “World Miles”, a real time compendium of data from around the world. It’s simple and easy. Tune. Run. Sync.
Nike+ and iTunes Nike+ offers a brand new dedicated location on iTunes called Nike Sport Music with a new universe of music suited for personalized workouts. Here there’s music that can further fuel a workout. Starting in June 2006, there will be several coaching mixes and one original album to choose from, all part of Nike’s new music label. The coaching mixes will provide a personal virtual “coach”, like marathon legend Alberto Salazar, who talks through strength, endurance and speed workouts all with music by your favorite artists. In addition, an original album by Crystal Method will be available to download. In the Nike Sport Music section on iTunes, the possibilities are endless and the list of services will continue to grow.
Nike+ and NIKEiD There’s more to the Nike+ system than just personalizing your workout with music. With NIKEiD, you can personalize your footwear as well. Similar to creating a personal playlist, you can create a custom running shoe with NIKEiD. NIKEiD let’s you be the designer. Click to www.nikeid.com and you’ll be able to custom-select your Air Zoom Moire’s color, and tag the footwear with up to eight characters for a shoe that’s truly personalized. NIKEiD will be a destination to customize Nike+ ready footwear, from the Air Zoom Moire to the Air Max Moto+ to the Nike Shox Turbo OH+. These styles will all be available in a full size range, including widths, and with independent left and right foot sizing for both men and women. NIKEiD goes live July 13 with the first men’s and women’s Nike+ ready styles: the Air Zoom Moire and the Air Max Moto+. All custom orders arrive in 3-4 weeks.
Within iTunes, you can share your favorite workout playlists with your friends and others using the new Sport iMix feature on the iTunes Music Store. In addition, there will be various videos and iPodcasts from Nike, to help inspire your next workout.
Nike+ Apparel Nike+ apparel is supremely adaptable, smoothly integrating with your iPod nano. It’s high-performance athletic apparel that not only fits the way you work out, but also lets you stay tuned to your music and enhance the way you move through life. This intuitively designed line of performance running apparel includes jackets, tops, shorts and an iPod nano-specific armband. Each features ingenious, patent-pending no-look operation, protective pockets and innovative cord management, based on optimal-placement research done at the Nike Sport research lab. All Nike+ apparel is designed for the way athletes move, integrating smart, ergonomic design, performance-specific materials, ventilation, and weather protection. In addition to superior fit and functionality, Nike+ apparel provides protection and easy interface with your iPod nano. Specially integrated waterproof pockets provide seamless protection and ultimate control, with an embossed tactile dial that enables simple, no-look operation of the iPod nano during your workout. Long-sleeve tops offer the pocket at the left cuff. Sleeveless tops provide a pocket at the lower left hem. Shorts offer the pocket on the right hip. Cord management holes provide easy, unobtrusive routing to your headset. Men’s Nike+ Seamless Fitted Short Sleeve Top Dri-FIT material provides seamless, high-performance moisture management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermo-regulation. The Nike+ pocket, with a waterproof barrier between your skin and the device, is integrated near the bottom left hem. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment. Men’s Nike+ Seamless Fitted Long Sleeve Top Dri-FIT material provides seamless, high-performance moisture management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermo-regulation. The Nike+ pocket, with a waterproof barrier between your skin and the iPod nano, is integrated on the left forearm. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment. Men’s Nike+ Seamless Loose Fit Short Sleeve Top Made from Dri-FIT material, cut loose for comfort. There’s no Nike+ pocket, but cord management holes are available along the upper left seam for routing.
nikeplus.com offers a seamless way to log runs and download music specially designed for your workout.
Men’s Nike+ Featherweight Utility Short The Nike+ Featherweight Utility Short is made with moisturemanaging, woven Dri-FIT material for stretch-fit comfort, with integrated reflective taping for added visibility and laser-cut ventilation. It features a Nike+ pocket on the left hip that includes a waterproof barrier to protect the device from perspiration from the skin. Men’s and Women’s Nike+ Utility Jacket This jacket is made of Clima-FIT fabric for superior wind and water protection. Designed for runners, the jacket provides 360-degree reflectivity and integrated laser cut venting for zoned cooling. Cord management and forearm inner sleeve on the left side specially integrates the iPod nano under the outer shell for protection from the elements (with easy-access zipper), while the jacket’s interior right-side pocket-and-cordmanagement system can accommodate any iPod. Women’s Nike+ Seamless Tank Top Dri-FIT material provides seamless, high-performance moisture management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermo-regulation. The Nike+ pocket, with a waterproof barrier between your skin and the device, is integrated near the bottom left hem. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment. Women’s Nike+ Seamless Cap Sleeve Top Dri-FIT material provides seamless, high-performance moisture management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermo-regulation. The Nike+ pocket, with a waterproof barrier between your skin and the device, is integrated near the bottom left hem. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment.
Women’s Nike+ Long Sleeve Shirt Dri-FIT material provides seamless, high-performance moisture management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermo-regulation. The digital music player pocket, with a waterproof barrier between your skin and the device, is integrated on the left forearm. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment. Women’s Nike+ Feather Weight Utility Short The Nike+ Featherweight Utility Short is made with moisture-managing, woven Dri-FIT material for stretch-fit comfort, with integrated reflective taping for added visibility and laser-cut ventilation. It features a Nike+ pocket on the right
hip that includes a waterproof barrier to protect the device from perspiration from the skin. Women’s Nike+ Capri The Nike+ Capri is made with moisturemanaging, Dri-FIT material for a comfortable fit, with integrated reflective taping along the leg for added visibility and laser-cut ventilation. It features a Nike+ pocket on the right hip also including a waterproof barrier to protect the device from perspiration from your skin. Nike+ Sport Armband The Nike+ Sport Armband securely holds the iPod nano and the receiver. It stretches to snugly hold the player and adapter, and protects both from sweat while running or training. It’s made with seamless, lightweight and machine-washable Nike Pro material, and provides a cool, comfortable fit, no-look control and Nike+ interface for enhanced sport functionality. One size fits all via Nike’s unique closure system.
T90 The T90 Laser is one of Nike’s most innovative and technological football boots on the pitch. For players like Wayne Rooney, Fabio Cannavaro and Fernando Torres, amongst many others who rely on mobility, toughness and power, accuracy is critical. Whether it’s a shot on goal, laying the ball off to a teammate, pinpoint passing or dribbling, the T90 Laser brings a new technical edge to the game. During the development of the T90 Laser, Nike worked closely with players such as World Champion, Cannavaro, as well as England and Manchester United phenomenon Wayne Rooney. Additionally, through extensive research from a major University in Germany, Nike discovered that 69% of shots on goal are taken from the full instep. Nike designer Tetsuya Tom Minami took these insights and created a boot designed to help reduce the variability for a solid shot and increase accuracy for every pass. “Players like Wayne Rooney told Nike, “I want to put the ball wherever I want”, and so we focused on a specific part of the boot, the kicking area, to help making the best out of most shots.” The T90 Laser boot has a significantly big ‘sweet spot’ through unique precision rings - that help control ball spin and trajectory. The boot’s upper, with its innovative circularpattern PowerZone - emblazoned with a “90” and the words “Swerve”, “Precision” and “Power” is inspired by visual cues from the ripples that emanate when a stone is dropped in water, says Minami. The T90 Laser’s radical new upper is engineered with Teijin™ synthetic leather and a mesh combination, under a unique industrial-grid pattern, that utilizes an innovative waterproof eVent™ lining for protection against the elements, while maintaining natural evaporative cooling. Effective movement of moisture helps protect the foot from extreme fluctuations in temperature through 90 minutes of football across a range of outside conditions. The integrated offset lacing system opens-up the ball contact area and is designed for better swerve, power and accuracy, and the Nike Zoom Air unit in the heel provides superior cushioning and low profile comfort.
The Nike T90 Apparel collection is all new for Fall 2007, with a powerful and strong edge, inspired by players such as Wayne Rooney and Fabio Cannavaro. Nike designers created a graphic style and language derived from these players’ style and attitude towards the game of football. The T90 collection provides performance, function and style, integrating Nike Dri-FIT fabrications to wick moisture away from the body, as well as an athletic fit for optimal player performance. Aesthetically, the collection features extreme, angular slashes of bold color that slice through the body of the garment, offering a fresh and distinctive new direction. Training Eight statement pieces form the on field training styles of the T90 Training apparel line, each one featuring Dri-Fit technology for moisture management. The two pinnacle styles of the training collection are the T90 Short Sleeve Top and Long Sleeve Statement Crew. They feature the innovative no-sew construction which reduces any discomfort of chafing of the fabric and maximizes player comfort. The Short Sleeve top has a multi color engineered mesh graphic on the back; the long Sleeve crew sports this graphic as a sublimated print. Other pieces of the T90 training collection include Sleeveless and Sleeved Training Top, a Short-sleeve Cotton Top, and the T90 Lined Woven Shorts as well as a Longer Knit Short.
Pre-match For the player preparing for the big match, the Nike T90 Pre-Match/Sideline apparel includes a full line of tops, pants and warm-ups such as the Short-Sleeve/ Sleeveless Printed Tops, the Adjustable Woven Pant and Warm Up. The graphic language of the apparel is inspired by the game style and attitude of a Total 90 player, clearly driven by strength, power, emotion and accuracy. Transit On-the-go footballers can make their way to and from the pitch and competition in Nike T90 Transit wear, including a Travel Polo, the stylish Line Up Jacket or the Hooded Top.
SYSTE OF DRESS PRESS
EM
The System of Dress from Nike The look of basketball has evolved dramatically since its inception in 1891. Particularly over the past 25 to 30 years, as modern performance designs have converged with fashion cues from the culture of the time and the intertwining hip hop community. The University of Michigan in 1992 provided basketball with its most recent change in design direction when a group of freshmen known as the “Fab Five” rocketed to final of the NCAA Tournament with a new look of baggy shorts with black shoes and short socks. Since that debut 15 years ago, basketball’s look has been slow to evolve. Fast forward to 2007.
Respect the Past (Represent the Future) While developing the new look for each team, Nike designers were determined to honor each school’s past champions and provide players with the opportunity to do so, as well. Designers researched not only the basketball programs but other sports, university insignias, past hall of fame players, mascots and even the school bands. The result was a look for each team that was embraced by the coaches, players and administrators of each organization.
S SKIT Nike introduces the System of Dress, a performance look borne out of true performance insights as well as a shift in culture surrounding the game to a more sophisticated, tailored look, but also the desire among youth to personalize their uniform look. The University of Florida, the Ohio State University, Syracuse University, and the University of Arizona are expected to be the first schools to debut the System of Dress from Nike during their respective conference tournaments in 2007.
The System of Dress from Nike is comprised of a Nike Fitted Jersey, a lightweight, breathable, form-fitting top, and long, lightweight, loose-fitted shorts. The combination creates a dramatic new silhouette for the game of basketball. To address players’ desires to customize within their uniforms while also providing protection, Nike has created a few items that are designed to coordinate with the new uniforms. The items that players can choose from include: long and short-sleeve Nike Pro compression base layer tops, padded compression shorts and leg wraps.
The Ohio State University The letter and number blocking on the Ohio State uniforms was borrowed from the 1960 Buckeye team that won the national championship. While commonly known as a perennial football powerhouse, the Nike Pro Compression base layer players can wear beneath their jerseys pays tribute to the Buckeye’s rich basketball tradition by calling out a number of players by name. The new uniforms also feature the LeBron James logo created by Nike. A big Buckeye fan since James was a child, Ohio State is the only college team to wear the “L23” logo on its uniforms. -more-
The University of Florida The Gators have the newest tradition of success of the four schools. Nike designers went immediately to the source of pride of many of the players and student body: the alligator. The alligator was chosen as the school mascot in 1911. It may seem an obvious choice today given the habitat of the species throughout Florida, but varying explanations are given as to why the mascot was selected. Local legend attributes the choice of mascot to many different stories including a local vendor who chose to place an alligator on banners at the time, other stories attribute it to the name of the school’s team captain at the time.
The scales of an alligator can be seen on one of the new base layers created for the University of Florida basketball team. A raised scale pattern has also been incorporated into two of the Gators’ new Nike Fitted Jerseys. Past school hall of fame players are called out in text near the bottom of the Florida base layer that players can wear beneath their Nike Fitted Jersey. University of Arizona The look created by Nike designers for the University of Arizona Wildcats was classic and based upon head coach Lute Olson’s passion for tradition. For instance, Olson has demanded that the Arizona logo on the floor of the basketball arena featuring a cactus remain in place and there it has been since Olson took over the program in 1983. On the new uniforms, the “CATS” logo reads vertically, a signature look to Olson’s era. The Wildcats have a base layer they can wear beneath their Nike Fitted Jersey which contains the names of past school hall of fame players in text near the bottom.
Syracuse University Nike designers drew inspiration from and created a look that is reminiscent of the 1970s era Syracuse Orangemen, down to the iconic blocking on the shorts.
Nike introduces the System of Dress, a performance look borne out of true performance insights as well as a shift in culture surrounding the game to a more sophisticated, tailored look, but
For the first time, Syracuse players will wear the word “ORANGE” on their home jersey. Not only is this designed to call out the Syracuse nickname, but to also serve as a tribute to the Syracuse player and fans’ fierce passion for their mascot. On the base layer created to be worn beneath the Nike Fitted Jersey, are the letters “BSB” in script on the left chest right over the heart. The design is borrowed from the first Syracuse basketball logo created for the team around 1900. On that same piece rising from the bottom are the names of past school hall of fame players in text.
also the desire among youth to personalize their uniform look.
If you have a body, you are an athlete
Work in progress 路 Exclusive distributor for Europe 漏
2012 nike 路 Free distribution 路 nike.com