OPEN! •• SANNY ZUIDERVELD
ONE GLOBE kIDS
TREND IMPLEMENTATION •• TRENDSACTIVE
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INSIGHT •• HILDE ROOTHART (TRENDSLATOR)
THE FUTURE OF YOUR BRAND
TREND IMPLEMENTATION •• SECOND SIGHT
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INTERVIEW •• REINIER EVERS (SPRINGWISE.COM)
'IT'S NOT THAT DIFFIcULT TO IMPLEMENT A TREND' (SIMPLE)
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FUTURE SIGHT•• JORIS HOLTUS /JAMES VEENHOF
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INTERVIEW •• MARJA RUIGROK (RUIGROK | NETPANEL)
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TREND IMPLEMENTATION •• CHRISTINE BOLAND
FREE YOUR MINDSET
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TREND IMPLEMENTATION •• ANDREIA ROCHA
ENGAGE,SYNTHESIZE, REDUcE, SAVE
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INTERVIEW •• FARID TABARKI
cONFUSING cITIZEN/cONSUMERS
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VIEW •• GUIDO VAN DE WIEL AND EDWIN DE BREE
ORGANISATION 3.0: UNMANAGE
50
TREND IMPLEMENTATION •• RONALD VAN DEN HOFF
THE FUTURE ORGANISATION NOw
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INTERVIEW •• LARS VEUL (GROUPON)
GROUPON IS NOT JUST A DIScOUNTER
62
PARTIcIPATION IS THE FUTURE OF RESEARcH
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TREND IMPLEMENTATION •• ERIK VOS (GOTANIDEA.NL)
FAVOURITE TREND IMPLEMENTATIONS
100
FUTURE SIGHT•• MAURITS KREIJVELD (STT)
REDESIGNING GOVERNMENT
104
TREND IMPLEMENTATION •• BOB VAN LEEUWEN (INTERPOLIS)
PLATFORM FOR SAFER NEIGHBOURHOOD 106 INTERVIEW •• IRIS VAN HERPEN)
BORED DRESS
110
THE ART OF FAILING BRILLIANTLY
114
GREEN OASIS AT ScHIPHOL
118
INTERVIEW •• SASKIA NIJS (MICROSOFT)
68
TREND IMPLEMENTATION •• MAARTEN VEERMAN (WITTEVEEN+BOS)
THE FAcTORY OF THE FUTURE
BEYOND THE SwAN
86
TREND IMPLEMENTATION •• MARYAN BROUWER (SCHIPHOL
TREND IMPLEMENTATION •• BLOEI
FAVOURITE TREND IMPLEMENTATIONS
84
VIEW •• JASPAR ROOS & THOMAS VERHAGEN
60
FUTURE SIGHT•• EVERT JAN VAN HASSELT (DOLFIJN ADVIES)
THE NEXT GENERATION BANk (2)
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FUTURE SIGHT•• KWELA SABINE HERMANNS
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KNOWLEDGE BANK •• ERIK JAN BOLSIUS (RABOBANK)
cOOP: IMPLEMENTING TOGETHER
FROM HEDONISM TO He¯DONe¯ PEOPLE OF THE DATA AGE
PORTRAIT •• LARS THOMSEN (GOODMORNING TECHNOLOGY)
BATTLING wASTE BY DESIGN
FAVOURITE TREND IMPLEMENTATIONS VIEW••TRUUS DOKTER
RESEARCH •• SANNE KEMPERS & CECILIA KEUCHENIUS
TREND IMPLEMENTATIONS, ABOVE ALL A MATTER OF FEELING
TRENDS ARE USELESS 76 UNLESS...
wORkING AT A NEw wORLD OF wORk
122
TREND IMPLEMENTATION •• MARLIES DE GOOIJER (BVH)
72
FAVOURITE TREND IMPLEMENTATIONS
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engage
ReDuce 40
SynTHeSiZe
Save 41
TREND IMPLEMENTATION •• ANDREIA ROCHA
ACtive enGAGement
There is a gap between the north and south of the world. People are aware of this and are starting to act.
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Twenty per cent of world’s population that controls nearly eighty five per cent of the total wealth in the world lives mainly in the northern hemisphere, while twenty per cent of the poorest people are concentrated in the southern hemisphere. The north has the highest standard of living, the greater industrial development, and less population, while the south lives the exact opposite. People are aware of these differences and are starting to act. We are watching a bigger engagement from smaller scale corporations or even people acting individually or in small communities. This is what I call active engagement.
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For the Jani pad plants are used to help girls receive the education they need to escape poverty. Roughly 870,000 girls in Kenya miss four days of school every month due to a lack of feminine protection and underwear. The Jani pad offers a solution: Jani is a biodegradable sanitary pad made entirely out of water hyacinth papers. The Mahala project is a new free mobile banking system in South Africa, started up to provide banking services to the unbanked masses. About ninety four per cent of the adult population in South Africa own or have access to a cellphone. Mobile phones have the potential to enable convenient, everyday transactions. Kiva micro funds is an organisation that allows people to lend money via the Internet to micro finance institutions in developing countries around the world and in the United States, which in turn lend the money to small businesses and students. Disposable plates by Hampi Products are made from naturally shed leaves of the Areca Nut tree, which grow abundantly in Tamil Nadu, a state in Southern India. They are eco-friendly, biodegradable and they have an attractive design using a technique that has been used for various decades in India. This process uses no toxins or other chemicals, only heat and pressure.
synthesize
We are watching the rise of objects that combine all sorts of functions to make our life easier. And often they advance a sustainable lifestyle. Instead of having a computer, a radio and MP3-player, a phone, a camera, a notebook and an agenda, we often integrate them in a single commodity. We are merging different functions in the same object; one might call this trend 'synthesize'. This helps us save time and be more productive. But it's not just making our life easier, it's also advancing a sustainable lifestyle: less resources are needed, and these objects often have a long life span. Designers are encouraging us to synthesize, as can be seen in many new products and concepts .
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The Nokia Bicycle charger kit is a great example of a product that is useful and convenient, it cuts waste by using the energy of pedalling to charge mobiles, and it makes life much easier not having to carry around the cables to charge your mobile from work to home and vice-versa. Many people buy even more then one charger to have at home, at the office, in the car, contributing in this way for a world full of gadgets and waste. An other good example is Solowheel, an electric unicycle. It is really small, and light, easy to take it inside of a backpack when it’s not being used, and is really prac-tical to travel around the city, saving energy and reducing pollution. The cradle by Martin Price is a cradle for babies that can be turned into two rocking chairs when the child is old enough. A doorknob that is also a doorbell is other simple example, two functions in one, but in this case with a fun twist. So simple that makes smile. The plug and player is a smart concept, a MP3 player in the shape of a plug that can be charged directly in a socket. Simple, quick and extremely practical. AroundMe is probably one of the most useful apps available on Android phones. It enables users to find nearby and local services, like bars, hospitals, restaurants, cine-ma's, shopping centres, supermarkets, gas stations, hotels, and other services using mapping and GPS technologies.
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TREND IMPLEMENTATION •• ANDREIA ROCHA
reduCinG WAste
There’s so much waste in the world. We are using resources in an unprecedented manner, polluting and degrading the place we live in. Battling waste is an emerging trend, however.
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As society grows wealthier it is creating more and more rubbish. The Organisation for Economic Co-operation and Development (OECD) estimates that people in 2020 could be generating 45% more waste than they did in 1995. There are many ways to reverse this tendency. An important one is to change the way we are consuming. Consumers have to act in an individual way, demanding greener products and less packaging. Recycling is another major way to reduce waste. Recycling is already in consumers minds, and its the best way to reduce waste if prevention is not possible. Meanwhile reusing is a creative innovative way of reducing waste, and it's refreshing to see so many young designers reusing materials and objects to create new products.
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An example is the work of the Dutch designer Diederik Schneemann that presented ‘A Flip Flop Story’ at the Salone di Mobile in Milan this year. He created a collection of sustainable design products, made from old wasted Flip Flops, collected in the shores of Africa and Asia. A creative, colourful collection, that stimulates recycling and re-using. Designer Manon Leblanc, created a self sufficient ambient lamp powered by few drops of water. Energy is produced by an hydro-electric battery composed of a carbon stick coated with magnesium powder. Once the water drops come into contact with the carbon stick, there is a reaction which converts chemical energy into hydroelectricity, thereby generating power for the lamp LED strips. This cool and green lamp its an amazing example of the sustainability trend. Innovation and efficiency are combined to reduce waste.
sAvinG WAter
Water challenges will increase significantly in the coming years. Continuing population growth and rising incomes will lead to greater water consumption, as well as more waste. People are using more water today then at any other time in human history. Not only is water unevenly distributed as we are wasting a lot more then we need and not thinking about the future of next generations, polluting, wasting, managing it in an unsustainable way. The total amount of available fresh water supply is also decreasing because of climate change. Luckily, there are many foundations, networks, initiatives and designs that are making an effort for a shift in people's attitudes towards using water. 1.
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It’s called 1limit faucet and does exactly that, it stores one litre of water in a tube, while the faucet is not being used. Therefore, once you open the valve, it will release only the pre-stored litre of water in six seconds. The average water consumption for washing hands is six litres, this innovative faucet will prevent spending five litres per person. Designers ensure that this amount of water is more than enough, but if you need more water, you just need to wait for the tube to fill up again. Join the pipe.org is a social network of tap water drinkers. They developed bottles in the shape of pipes, by selling these bottles they are raising money to built pumps, and other water projects in developing countries. The bottles are made of durable plastic, to prevent waste and pollution. Levi’s developed a collection that uses around 30% less water during the manufacturing process. It’s called ‘WaterLess Jeans’. The average pair of jeans uses 42 litres of water in the finishing process. Levi’s has reduced the water consumption in the finishing process by making simple changes to the process. Lifestraw is a portable microbiological water filter which doesn't need any batteries or spare parts and can be carried around. It works like a straw, with a powerful filtering process that removes all bacteria and viruses, ensuring total protection against micro-organisms that cause diarrhoea, dysentery, typhoid and cholera and other disease-causing bacteria.
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