2 Articles by Andreia Rocha published in Secondsight # 35

“A true augmented sensory experience” PAGE 45

OPEN YOUR EYES TO THE FUTURE ISSUE # 35

SCAN THIS COVER WITH THE LAYAR APP AND SHARE YOUR IDEA ABOUT 2014

TRAVELING THROUGH TIMES MUST-­KNOW TOPICS FOR THE YEARS AHEAD THE BLURRING OF REALITY THE FUTURE IS HERE I WONDER...

FIND YOUR SWAGGA START-­UP SHOW NEW THINKING NEW EYES BACK TO THE FUTURE TRANSPARENCY BEYOND VOGUE

TRAVELING THROUGH TIMES

CONTENTS

SECONDSIGHT 35

41 SCI ENC E

‘WE WILL BE SURROUNDED BY NEW SUPER SMALL FLEXIBLE GADGETS‘

68

DESIGN

RESEARC H

92 4

CONTENTS

SIGHTGEIST

ANDREA WIEGMAN

GRAB YOUR WINGS!

VIEW

MICHAEL TCHONG

PAGE 18

MASSIVE WAVES

VIEW

THIMON DE JONG

PAGE 20

THE BLURRING OF REALITY

VIEW

TOM PALMAERTS

PAGE 30

I WONDER...

PAGE 32

FIND YOUR SWAGGA!

JOLIEN HUIZINGA

PAGE 34

DESIGN

JOANNA FEELEY

PAGE 36

‘EXPRESS WHAT YOU GOT’ PLAYFUL AND QUIET

STEVE OKLYN

ANDEIA ROCHA

INTERVIEW INTERVIEW VISION

PAGE 46

RESEARCH

FARID TABARKI MARIETTE VERSCHOOR

PAGE 50

DOUGLAS MALLETTE PAGE 90

BARBARA VAN VEEN

SOCIAL WINNERS

WIM DE RIDDER

VISION

GUIDO VAN DE WIEL

I CONTACT

VIEW

58

PAGE 85

CYBERNATED FARMS

CONNECTED WITH THE FUTURE

SHOW NEW THINKING

JORGEN JEDBRATT LIVING IN THE MEDIA

EDWIN VAN RAALTE

RURAL ENTREPRENEURS

PAGE 43

FROM TRICYCLE TO UNICYCLE

PAGE 80

INSECTS

CLAUDIA LIESHOUT

THE FUTURE IS A PHOTOGRAPH?

PAGE 72

BEYOND VOGUE

PAGE 40

VIEW

60

OLTMANS & VAN NIEKERK PAGE 67

TRUUS DOKTER

START-UP

RETAIL

NEW EYES

FOOD

FASHION

VIEW

BACK FROM THE FUTURE

FASHION

DESIGN ANOUK GROEN

DESIGN

CC BROWN

DESIGN

FRANCESCA DEMICHELIS

DESIGN

VISION

PAGE 22

THE FUTURE IS HERE

VIEW

PAGE 7

SECONDSIGHT 35

CLAES FOXERUS

BEYOND UNCERTAINTY

VIEW

JACQUELINE WOLFS

BRIGHT AMBASSADORS ...

VISION

SUSANNE PIET

ADULTHOOD AT LAST

PAGE 100 PAGE 104 PAGE 114 PAGE 128 PAGE 156 PAGE 158

AND MUCH MORE INSIGHTS! PAST, PRESENT AND FUTURE COMES AT A NEW DAYLIGHT 5

INSECTS AS FOOD 79

FOOD

SECONDSIGHT 35

‘INSECTS’ FUTURE FOOD

BY ANDREIA ROCHA, SECOND SIGHT

It is expected that by 2050, 50-70% of the world population will be living in urban areas. The World Wildlife Fund says that in 1986 the number of humans alive reached Earth’s natural carrying capacity. It is estimated that by 2050 the world population will reach nine billion and by then the resources of about two planets will be necessary to support ourselves.

According to United Nations projections, to feed the entire world population, by that time, it will be necessary to increase agricultural production by 60%.

Another study from FAO - the Food and Agriculture Organization of the United Nations - and the OECD - The Organization for Economic Co-operation and Development - called ‘Agricultural Outlook 20122021’ forecasts that an increase of one billion tonnes of cereals and 200 million tonnes of meat will be required, per year and by 2050: ‘The FAO estimates that agricultural production will need to increase by 60% globally.

This translates into additional consumption of 940 million tonnes of cereals and 200 million tonnes of meat per year by 2050 (compared to 2005/2007 production levels), raising concerns about the additional land and other resources will be needed to brought into production. These estimates do not include additional demands coming from the growing bio-fuel sector.’ These numbers, data and projections show that the world is becoming smaller for all of us and that we are using resources in the wrong way. The rise of population will add pressure on forests, seas and in nature in general and it will increase concerns over food security. Forests are already facing high rates of deforestation in tropical regions for pasture and livestock purposes.

80

I will throw in a few more numbers; at least 870 million people suffer from hunger and billions suffer from micronutrient malnutrition, according to United Nations food agencies: ‘For even while 870 million people remain hungry, the world is increasingly facing with a double burden of malnutrition, with chronic undernourishment and micronutrient malnutrition co-existing with obesity, overweight and related noncommunicable diseases (affecting more than 1.4 billion people worldwide).’

7SQIXLMRK MW HI½RMXIP] ZIV] [VSRK SV IZIR QE]FI insane. So much land for pasture and livestock, but not everyone can afford meat. What about insects? The cold-blooded creatures are a much more sustainable food source, they have lower environmental costs, they produce much less greenhouse gases than traditional livestock, and are healthier options too. Insects provide a nutritious food source with high content MR TVSXIMR ^MRG MVSR ZMXEQMRW ½FIVW ERH YRWEXYVEXIH fats. Moreover, among the environmental advantages of producing insects, FAO points out that insects are IJ½GMIRX EX GSRZIVXMRK JSSH MRXS FSH] QEWW XLI] convert two kilograms of food in one kilogram of body mass, while livestock needs eight kilograms of food to produce a kilogram of meat. Insects also consume less water, produce less greenhouse gas emissions and can be fed on bio-waste as organic waste.

40 TONNES It is a perfect solution for future food scarcity and also for the protection of the environment, since insects are very abundant, according to the Guardian ‘for every human on Earth, there are 40 tonnes of insects’. In developing countries where sources of protein are very scarce and hunger is a serious problem, farming

FOOD

insects can be an option to improve nutritional health and generate economic growth in undermined populations. In the western hemisphere, talking about eating some crispy cricket is a massive turn off, just the thought of eating bugs give people goosebumps.

But there is hope! Take for example potatoes, today they are a fundamental ingredient of the any country traditional diet nevertheless they are originally from the Andes region and were brought to Europe by Spanish colonists in the 16th century. It is recurrent to introduce different types of ingredients from different parts of the world and making them our own. Sushi is another example, and there still many people repulsed F] XLI XLSYKLX SJ IEXMRK VE[ ½WL -R 4SVXYKEP *VERGI and other countries people eat snails, which I have to say in Portugal it is a delicious snack after a day at the beach.

EDIBLE INSECTS Efforts are being made to generalize and make ‘normal’ the concept of entomophagy, the practice of eating insects. FAO recently published a report on these subject entitled “Edible Insects: Future prospects for Food and Feed Security”. According to FAO’s report there are more than 1900 edible insect species. &IIXPIW GVMGOIXW FYXXIV¾MIW QSXLW KVEWWLSTTIVW termites are part of traditional diets mostly in south-east Asia and Africa. These tiny creatures are already considered delicacies in many cultures, in fact entomophagy, goes back for thousands of years, before humans had tools to hunt. In the western world, the consumption of insects is seen with great disgust.

Slowly things start changing, which is basically what this report is opening a path to. FAO has been campaigning and advocating the research concerning edible insects like technologies for mass production, legislations and consumer education in order to make insects more

SECONDSIGHT 35

willing to western mouths. There is still much work to be done.

There are also other organizations creating awareness and working towards setting insect products in our supermarket shelves. Ento in London and VENIK, The Dutch Insect Farmers Association are a couple of them, introducing the world of edible insects and aiming at diminishing the tabu of this practice in western culture. And there are many other believers in edible insects and promoting their consumption like restaurants, designers, artists. Noma is one of them, it’s a restaurant in Copenhagen, which has been considered for three times the world’s best restaurant, has served dishes with fermented grasshoppers and ants in pop-up occasions. Katharina Unger is an Austrian designer who designed a concept insect breeding gadget for the future kitchen, it is called Farm432, because ‘after 432 hours, 1 gram of black WSPHMIV ¾] IKKW XYVR MRXS OMPSKVEQ SJ PEVZEI TVSXIMR larvae that self-harvest and fall clean and ready to eat into a harvest bucket’, reads in her website. ‘Insects au gratin’ is the name of the project of the Portuguese designer, Susana Soares which combines entomophagy with emerging 3D food printing technologies and it encourages people to consider more sustainable ways of eating. ‘Edible insects are dried and ground into TS[HIV 8LI MRWIGX ¾SYV MW QM\IH [MXL MGMRK FYXXIV GVIEQ GLIIWI SV [EXIV KIPPMRK EKIRX ERH ¾EZSVMRK XS form the right consistency to go through the nozzle.

The food aesthetics are designed previously, 3D printed and ready to eat or cooked’ it is written in the designer’s website. I can already foresee an insect ¾SYV TVSHYGX XS FI WSPH MR WYTIVQEVOIXW RIEV ]SY % boost of cricket protein in your cookies, a sprinkle of grasshoppers in your salad, a termite apple crumble, yummy!

PDF FROM:

81

INTERVIEW

SECONDSIGHT 35

THE SCIENCE FROM THE VILLAGE INTERVIEW BY ANDREIA ROCHA

There is a small little precious book in Portugal, a unique publication which is already a part of Portuguese cultural traditions, it is a farmers almanac called Borda d’Água which literally means ‘the edge of the water’. This almanac survives in modern times with the same identity for 85 years and resisting to the internet, which is by itself an amazing accomplishment, having each day more readers. Célia 'EHIXI MW XLI HMVIGXSV SJ &SVHE H´ÅKYE ERH XLI ½VWX woman to be the mind behind this respected black and white publication.

An almanac is an annual publication with day-to-day useful information. According to Célia Cadete, an almanac shouldn’t have more than 24 pages. Borda d’Água is out six months before the beginning of each year, bringing together diverse information such as: a calendar, weather forecasts, national holidays and festivities, astronomical data, the time of rising and setting of the sun and moon, eclipses and phases of the moon, ocean tides, the beginning of the seasons, astrological data, agriculture and farming information like planting and harvesting period of vegetables, gardening and breeding cattle tips, popular sayings, predictions about the year, market and fairs and much QSVI 8LMW PMWX GSYPH KS SR XS QER] SXLIV WGMIRXM½G and popular information that make its readers open the pages of this publication on a daily basis. Célia Cadete composes the whole almanac by herself, she was invited in 2008 by the almanac’s publisher house to be the head of the publication, making her the ½VWX [SQER SR XLI NSF 8LI EPQEREG &SVHE H´ÅKYE

82

was born in 1929, two years after the creation of it’s publisher, the Editorial Minerva. Célia is a high-school philosophy teacher and according to her, having a degree in philosophy has enabled her to conciliate XLI WGMIRXM½G [MXL XLI IQTMVMGEP ORS[PIHKI SV XLI common sense, ‘necessary to develop this almanac’.

Célia also likes to add that this passion for popular wisdom and the mystic world was inherited from her grandfather who ‘was a very curious and interested man in these kind of subjects’.

FROZEN IN TIME This almanac looks like it is frozen in time. For 85 years Borda d’Água teaches science, folk remedies and other popular wisdom to generation after generation. Born in the beginning of the twenties alongside The Great Depression, Borda d’Água went through 41 years of Estado Novo the dictatorship of Salazar’s regime, the revolution and will most likely overcome the worst economic crisis.

TRUE TO ITSELF Borda d’Água is printed in a traditional printing house and maintains the same editorial line for more than eight decades, same layout, paper, design and folding of the pages. The readers separate the pages with a pocket knife or a paper cutter, each month one TEKI ]IEV EJXIV ]IEV XLI] EP[E]W ½RH XLI WEQI X]TI SJ MRJSVQEXMSR XLI HE]W SJ WYR ERH VEMR SV ½VWXLERH forecasts for agriculture and local markets, Borda d’Água offers its readers foresights in exchange for 2 euros.

INTERVIEW

SECONDSIGHT 35

‘A CALENDAR, WEATHER FORECASTS, NATIONAL HOLIDAYS AND FESTIVITIES, ASTRONOMICAL DATA, THE TIME OF RISING AND SETTING OF THE SUN AND MOON, ECLIPSES AND PHASES OF THE MOON, OCEAN TIDES, THE BEGINNING OF THE SEASONS, ASTROLOGICAL DATA, AGRICULTURE AND FARMING INFORMATION LIKE PLANTING’

On every cover of this annual publication, there is the drawing of a man with a topper hat, according to Célia it ‘symbolizes the man who is interested and seeks knowledge. We believe that it could be a Bordalo Pinheiro design or inspired in it. He is a cautious man concerned about possible weather surprises so he carries an umbrella. He carries also a journal so that he can register his observations’. The horseshoe also on the cover is a ‘symbol of luck’, says Célia.

This almanac has been loyal in its identity, both on the cover and the information it includes. One of the main reasons for the success of Borda d’Água has a lot to do with the constant look and design. ‘I think the identity over the years is an asset for success.

Another element that we consider is that in fact the Borda d’Água has credible information, accessible and a very affordable price’ says Célia Cadete. ‘The Future of Borda d’Água is to maintain its credibility, to be open to other types of information within the editorial line and keep, as much the tradition as possible, this almanac is already a cultural element of Portuguese people.’

GENERATION AFTER GENERATION -X MW E XVEHMXMSR XLEX MW FIMRK JYP½PPIH [MXL KIRIVEXMSRW and covers readers from all social strata. Each day there are more and more readers who want to know when to plant potatoes, to prune a tree or harvest turnips. This recycled paper notebook is a bestseller, it is sold in kiosks or by street vendors and it sells out. ‘Everyone buys this Almanac. It is indifferent to

IHYGEXMSR SV WSGMEP GPEWW´ 'qPME EJ½VQW %RH MR JEGX XLI cover of Borda d’Água reads -‘repertoire helpful to everyone’.

Nowadays we know that young people are slowly returning to the countryside, it is a trend and we call it ‘back to the land’. They are an urban generation that sees the future in a simple way in harmony with nature.

Borda d’Água is the perfect guide for these youngsters to learn new tips and guide their crops.

In June this year, a congressman confronted the Portuguese Minister of Economy with Borda d’Água after the Minister of Finance blamed the bad weather of this year for the drop in investment.

It was a fun episode that in my opinion was great for the promotion of the almanac. After this, Borda d’Água obviously hit the media with interviews for newspapers, television, talk-shows. It is crystal clear that the Borda d’Água forecasts are a lot more credible than the ones of Portuguese government.

2014 Célia Cadete says that 2014 will be a year not well HI½RIH FYX MX [MPP FI KSSH JSV EVXMWXW ERH GVIEXMZI people. Célia revealed a bit of what the next Borda d’Água 2014 predicts, she says it will be ‘a poorly HI½RIH ]IEV FIGEYWI 1IVGYV] MW E TPERIX XLEX TVSZMHIW the uncertainty for people. The weather predictions (for Portugal) are of a moderate winter and hot summer’. I can update you on that!

83

84

COLOPHON

SECONDSIGHT 35

PUBLISHER/EDITOR IN CHIEF ANDREA WIEGMAN andrea@secondsight.nl &2 (',725 TRUUS DOKTER truus@secondsight.nl WITH CONTRIBUTIONS BY CARLOS CUELLAR BROWN, CARIDAD BOTELLA LORENZO, BRUNO FABRE, WIM DE RIDDER, JACOMINE VAN VEEN, ZUZANNA SKALSKA, TOM PALMAERTS, THIMON DE JONG, CLAES FOXERUS, FARID TABARKI, CLAUDIA LIESHOUT, JOANNA FEELEY, STEVEN VAN DER KRUIT, MICHAEL BUCKLEY, CHRISTINE BOLAND, ELS VAN NIEKERK, LIESBETH OLTMANS, BIBI MIDDELBURG, ANOUK GROEN, ANDREIA ROCHA, MARIETTE VERSCHOOR, ANNOUK POST, BOB VAN LEEUWEN, MICHAEL TCHONG, FRANCESCA DEMICHILIS, JOLIEN HUIZINGA, JORGEN JEDBRATT, STEVE OKLYN, YVONNE RUSSILL, EDWIN VAN RAALTE,DOUGLAS MALLETTE, BARBARA VAN VEEN, GUIDO VAN DE WIEL, JACQUELINE WOLFS, SUSANNE PIET, MARTIJN VAN CALMTHOUT, LAYAR, CLAUDIA LIESHOUT, SARA PELUSO, SANN Y ZUIDERVELD, ARTEZ FASHION MASTERS, ISTANBUL MODA AKADEMISI, MITCHELL KASS, ELS DRAGT, VINCENT STAHL, PATRICIA BRIEN, JORDAN COHEN, MARIELLE BORDEWIJK,CÉLIA CADETE, ANDERS SANDBERG, JOSS TANTRAM, JEROME GLENN, YORI KAMPHUIS, DORON HACMON, PAUL VAN DEN BOSCH, JURANDYR ARONE MAUES, TESSA AAN DE STEGGE, PAULIEN ROUTS, VALERIE BOERSMA, RITU JADWANI, TESA VAN ASSELT, SANDER VERNEMAN, KEES KLOMP, BIBI MIDDELBURG, JAN AGELINK, KEITE BRITTO CORRECTIONS ALI AKSÖZ

ART DIRECTION & DESIGN DIEWERTJE VAN WERING info@diewertje.com www.diewertje.com PRINTING DE SWART, THE HAGUE ISBN: 978-94-91131-15-8 SALES sales@secondsight.nl T. +31 (0)612134789 PRICING The Second Sight AND BEYOND book costs €49 (excl.VAT).

Second Sight is a quarterly. Annual subscription costs €75 (PDF).

A full membership €750 (all-in plus acces to the online database, conferences, meetings and book presentations). Students have 50% reduction. Unless otherwise stated, these rates include postage costs but exclude VAT. subscription@secondsight.nl To subscribe and for enquiries about subscriptions: Abonnementenland PO Box 20, 1910 AA Uitgeest, The Netherlands T. +31 (0)900 - ABOLAND or +31 (0)900 2265263 Ten euro cents per minute. Fax +31 (0)251310405 Website: www.aboland.nl for subscriptions, orders, changes of address and cancellations CANCELLING A SUBSCRIPTION We must be informed of any cancellations eight weeks in advance of the end of the subscription period in question. Rates may be subject te change.

CONTACT SECSI Media, Postbus 14840 1001 LH, Amsterdam The Netherlands T. +31 (0)6 12134789

3R XLI [IFWMXI SJ WIGSRHWMKLX RP ]SY [MPP ½RH E GSQTVILIRWMZI TVS½PI SJ XLI GSRXVMFYXSVW ERH ]SY [MPP EPWS ½RH QSVI GSRXVMFYXMSRW JVSQ XLIQ

SECSI MEDIA publications are subject to the terms of the Creative Commons Attribution-Share Alike 3.0 Netherlands License.

This means that you may partly copy, re-use or distribute the work, provided that you mention both teh article’s source and its author. We would also greatly appreciate it if you could communicate any usage to the editors by emailing them at CONTENT@SECONDSIGHT.NL SECSI MEDIA 2013

162

SUBSCRIBE ARE YOU INTERESTED IN TRENDS AND THE SPIRIT OF OUR TIME AND DO YOU LIKE OUR BOOK?

JOIN SECOND SIGHT! ENJOY

A FREE SUBSCRIPTION TO OUR TRENDLETTER WWW.SECONDSIGHT.NL

VISIT

OUR EVENTS, MASTERCLASSES AND COURSES FOR UP-足TO-足DATE TREND INFORMATION

SUBSCRIBE

TO OUR MAGAZINE AT WWW.SECONDSIGHT.NL

BECOME A MEMBER

OF OUR NETWORK AND RECEIVE INVITATIONS FOR OUR QUARTERLY TREND EVENTS, EXPERT MEETINGS AND BOOKPRESENTATIONS

DIY

LEARN TO SPOT AND WORK WITH TRENDS YOURSELF AT THE SECOND SIGHT SCHOOL

FOLLOW US

TWITTER/SECONDSIGHTNL OR MAIL US AT INFO@SECONDSIGHT.NL

SECONDSIGHT.NL

NEXT ISSUE

ETHICS

WWW.SECONDSIGHT.NL

ISBN: 978-足94-足91131-足15-足8