Strategic Storytelling
BL CKSQUID
Every product deserves a good story, because every product has one Adventures are more than just going somewhere and hoping for “the interesting� to happen. They are about telling people the kind of passion and beauty they would otherwise never see.
Laugavegur, Iceland - Travelling completely unsupported to test the Goal Zero product range.
We create meaningful and beautiful, data-driven brand storytelling. Our services are designed to understand the market, analyse hard-data and deliver all necessary assets to handle strategic communications and brand positioning in a simple, organised and approachable way. We provide clear, easy-to-use branding packages to deliver strong, beautiful messages about your brand and products.
Great stories can define a brand and bring positive change We want to be the voice for commited brands. We want to create meaningful brands: The kind of brands people fall in love with. Therefore we create stories that will resonate with your audience and will bring real value to your brand.
Fundraiser & awareness campaign to help people in South Africa - Not a Hero Story
Copy of the print version of the book “Not a Hero Story”
Battery: Cell chemistry:
Li-ion NMC
Cell type:
18650 by LG chem
Pack capacity:
94.7Wh (14.8V, 6400mAh)
Single Cell Equivalent Capacity:
25600mAh @ 3.7V
Lifecycles:
Hundreds of cycles
Shelf-life:
Keep plugged in, or charge every 3-6 months
Management system:
Charging and low-battery protection built-in
100AC
Ports: Wireless Qi (output)
5W max
USB A Ports (output)
5V, up to 2.4A (12W max), regulated
USB-C PD ports (input/output)
5V,9V,12V,15V,20V up to 3A (60Wmax), regulated
AC inverter Int (output)
220V, up to 0.45A (100W max), 50Hz, modified sine wave
AC inverter US (output)
110V, up to 0.9A (100W max), 60Hz, modified sine wave
Solar charging port (input, 8mmdiameter)
14-22V (50W max)
General: Weight
898 g (2.0 lbs)
Dimensions
19.0 x 2.54 x 14.4cm (7.5 x 1.0 x 5.68 in)
Certifications
goal zero .com
Staying true to the brand DNA and not forcing the story A key element for the success of a strategy is to look within the bran d to create authentic moments that serve as vessels for the larger story. We put the consumer at the center of the story but always coming back to the products.
Product in use and flier design for the new SHERPA 100AC Line from Goal Zero solutions
We want to create tools that are usable beyond the story itself Making the effort of producing content should make sense to the brand across its entire image.
Bi-Anual publication RISE-UP for Millet mountain. Content creation and design for print and digital.
Brands are not -just- about their products anymore Consumers look for brands they can identify with, and the communication must follow an emotional approach to seduce new customers. We develop assets to work across all platforms, considering it has to be useful on the Sell-In as well as on the Sell-Through.
Night Touring - Second part of a winter story for people challenging the routine.
Communication Strategy
BRAND STRATEGY
Brand Focus
Channel Setup
Cross-promotion & Selling
Market Research
Content Calendar
Sponsorship Management
Storytelling & Brand Meaning
Ambassador Programme Design
Product Seeding
End to End Concepts
Channel Strategy
Brand Collaboration
Mapping & User Flow
POS & Industrial Design
General Print Material
Store Experience
Shop-in-shop
Mailings, Flyers & Folds
Shop Experience Design
Shop Design & Shop Window
Workbooks & Brochures
Web
Merchandising
B2B & B2C Tools
Influencers & Bloggers
Budgeting
Content Gathering
Blog
Production Planning
Scouting & Acquisition
Social Media
Concept Creation
Ambassador Programme
Channel Management
Content Management
Blog Creation
BRAND RELATIONS
BRAND OPERATION
Logo Design
Newsletter Programme
ROI
Corporate Graphics
Webshop Evaluation
Google Analytics
Brand Guidelines
Heat Mapping & Analysis
Internal Presentations
Branding & CI
Web
Measure & KPIs
Presentations & Interviews Cross-Associations Booth Design & Merchandising
What we do, in a nutshell.
Trade Shows
Post-production & Retouching
360° Content
Studio & Product
Web Series
Press Release & Interviews
Art Direction & Storyboarding
Training & How To
Product Reviews & Copy
Photoshoot Planning
Interviews & Corporate
Text
Imagery
Video
Magazine Articles & Book Stories
A great brand is made out of tiny details We simply enjoy every step of the process of creating or making a brand stronger.
Fundraiser & awareness campaign to help people in South Africa - Not a Hero Story
Pre-production of Gerber’s Workbook.
Workbook Design & Photoshoot - Hanwag
The true expresion of a brand is what matters. Building the brand’s tone is crucial to position your products. Let us interpret the message through our many skills and convey that information into emotion and practical solutions to impact your audience.
“Hand-made in Bavaria” - Hanwag brand meaning campaign across all channels (Print, Digital, B2B, POS).
Our view is simple and effective.
Create branding packages that solve the marketing needs from concept to production.
DATA
CREATIVITY
RESULTS
Strategy. Story. Product. Content Marketing Brand Communication Brand Meaning & Focus Social Media Management & Strategy Corporate Image
Creative Concepts Photography Video Production Graphic & Art Design Creative Writing In-Store Development
Digital Campaigns Print ePublishing Web Series Internal & Trade Material App Design & Planning
Our commitment to quality will always go beyond We are proud of what we do and we believe we can always do it better. Let some snapshots of our work show you... as we have taken products all over the world.
There are no facts, only different interpretations We are here to challenge the status-quo and to deliver above expectations. But we are also here to learn and to grow side by side with our clients, ready to switch the perspective and look at things the unconventional way.
Abandoned Factory Climb - Rupturist concept developed for Millet-Mountain for ISPO exhibition.
We make it easy. That’s all.
As marketing managers we must deal with many things. Decisions need to be fast, informed and precise. We build brands, not excuses.
REACTIVE
MULTI-BRAND
UNIQUE
Single. Collab. Custom. A simple story, easy to implement and rapidly built. The kind of solution needed when the dates are pressing and results are needed.
We develop stories where noncompetitive brands find their way into bigger endeavors and outstanding results. We provide the concept, deliver the results and build the relationships.
We understand the challenge and we are used to walking into the unknown to help you build your ideas. Whether it is a “larger-than-life� story or a small targeted effort, we treat all stories equal. What matters is achieving a great result.
Our method is efficient and proactive.
We work to avoid the complications we had as marketing managers, offering real solutions.
ASSETS
TRANSPARENCY
INFORMATION
Useful. Price. Design. We deliver fully finished assets instead of bits and pieces of information that you need to put in the hands of some other specialist to obtain true results.
We can offer stories in a ‘menu-like’ structure so you can choose which parts or products you really need, avoiding unnecessary spending.
We actively study trends and factual consumer data to craft our stories in order to ensure the level of strategic relevance and audience impact.
Real stories. True knowledge. Engaged customers. Today’s digital environment has no space for brands trying to force-feed information. Autenthicity is key and brands must engage with informed communities, delivering useful insight through emotion and building honest relationships.
We are happy to have helped amazing brands
www.theblacksquid.com