Compact Introducing titles available by September 2009: Buddha Capitalism – April – NEW TITLE Chaos Critical Theory Ethics Foucault – June Fractals – September Freud Islam – September Jung Keynes – June Linguistics – September Logic Marxism Mind and Brain Nietzsche Philosophy Postmodernism Psychology Quantum Theory Relativity Sociology – September Statistics – September – NEW TITLE Wittgenstein – September
9781848310117 9781848310551 9781848310131 9781848310599 9781848310087 9781848310605 9781848310872 9781840468519 9781848310841 9781848310100 9781848310650 9781848310889 9781848310124 9781848310582 9781840468540 9781848310094 9781840468533 9781840468496 9781840468526 9781840468502 9781848310575 9781848310858 9781848310568 9781848310865
£6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99
Graphic guides to big ideas
All titles: 176pp with b/w illustrations throughout, 168 x 118mm. Canadian price $10.99
POS & stockpacks Spinner (holds 140 books) A2 Poster Bookmark (x10) 48-copy stockpack (2 x all 24 titles)
9781840469431 9781840469561 9781840469509 9781840469448
Free with order for 140 books Free Free £335.52
UK Sales: To order books or discuss special promotions speak to your Faber rep or get in touch with the Faber sales department – 0207 927 3800 / sales@faber.co.uk Orders to TBS – UK: 01206 255678 / sales@tbsltd.co.uk; Export: 01206 255644 / export@tbs-ltd.co.uk Publicity: Najma Finlay, Head of Publicity, Icon Books – 0207 700 9962 / najma.finlay@iconbooks.co.uk All other enquires: Andrew Furlow, Sales and Marketing Director, Icon Books – 0207 700 9961
Overseas: Canada – Penguin 416 925 2249 / info@penguin.ca
South Africa – Book Promotions 021 707 5700 / enquries@bookpro.ca.za
Australia – New Zealand Allen & Unwin 612 8425 0100 / info@allenandunwin.com
Singapore – Malaysia 63199331 / enquiry@penguinbooks.com.sg
Cleverer by design in 2009!
Design © www.edwardbettison.com
Introducing 2009 blad A3_1.indd 1
14/3/09 13:24:46
Focused on September but building up through the year will be:
In September 2007, Icon republished six bestselling titles
£30,000 online marketing campaign
from our famous comic-book-style Introducing series in brand-new, pocket-sized cheaper editions with striking new covers.
In 2008 we republished six further titles in the new format. In 2009, Icon launches an inventive, aggressive new marketing campaign
to promote Introducing as simply the most enjoyable, concise way to get your head around mankind’s biggest ideas.
Six books are published this September, including the brand-new title Statistics. 24 books will then be available in the new compact format.
➔
Highly interactive, brilliant new website at www.introducingbooks.com
➔
Facebook quiz app to test your skills and share your scores with friends
➔
Extensive online advertising
➔
Adword advertising promoting the series to anyone interested in big ideas
➔
All designed to build the Introducing community particularly among 18–40 year olds
NEW TITLE
Brand new spinners!
Major trade marketing spend ➔
Sleek new 140-copy spinner units, free with an order to fill it
➔
Free posters and bookmarks
➔
3 for 2 and Buy 2 for £10 promotions available – talk to your rep
➔
48-copy stockpack available
Giveaway promotions throughout the year in collaboration with
2 for £10!
3 for the price of 2! (UK)
Extensive schedule of Introducing author events throughout the country, including numerous libraries in association with the Reading Agency, and Cheltenham Literary Festival Wide-ranging PR campaign with competitions, cartoon strips, feature pieces across the intelligent mainstream media
Introducing 2009 blad A3_1.indd 2
New website at introducingbooks.com
14/3/09 13:24:55
Focused on September but building up through the year will be:
In September 2007, Icon republished six bestselling titles
£30,000 online marketing campaign
from our famous comic-book-style Introducing series in brand-new, pocket-sized cheaper editions with striking new covers.
In 2008 we republished six further titles in the new format. In 2009, Icon launches an inventive, aggressive new marketing campaign
to promote Introducing as simply the most enjoyable, concise way to get your head around mankind’s biggest ideas.
Six books are published this September, including the brand-new title Statistics. 24 books will then be available in the new compact format.
➔
Highly interactive, brilliant new website at www.introducingbooks.com
➔
Facebook quiz app to test your skills and share your scores with friends
➔
Extensive online advertising
➔
Adword advertising promoting the series to anyone interested in big ideas
➔
All designed to build the Introducing community particularly among 18–40 year olds
NEW TITLE
Brand new spinners!
Major trade marketing spend ➔
Sleek new 140-copy spinner units, free with an order to fill it
➔
Free posters and bookmarks
➔
3 for 2 and Buy 2 for £10 promotions available – talk to your rep
➔
48-copy stockpack available
Giveaway promotions throughout the year in collaboration with
2 for £10!
3 for the price of 2! (UK)
Extensive schedule of Introducing author events throughout the country, including numerous libraries in association with the Reading Agency, and Cheltenham Literary Festival Wide-ranging PR campaign with competitions, cartoon strips, feature pieces across the intelligent mainstream media
Introducing 2009 blad A3_1.indd 2
New website at introducingbooks.com
14/3/09 13:24:55
Compact Introducing titles available by September 2009: Buddha Capitalism – April – NEW TITLE Chaos Critical Theory Ethics Foucault – June Fractals – September Freud Islam – September Jung Keynes – June Linguistics – September Logic Marxism Mind and Brain Nietzsche Philosophy Postmodernism Psychology Quantum Theory Relativity Sociology – September Statistics – September – NEW TITLE Wittgenstein – September
9781848310117 9781848310551 9781848310131 9781848310599 9781848310087 9781848310605 9781848310872 9781840468519 9781848310841 9781848310100 9781848310650 9781848310889 9781848310124 9781848310582 9781840468540 9781848310094 9781840468533 9781840468496 9781840468526 9781840468502 9781848310575 9781848310858 9781848310568 9781848310865
£6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99 £6.99
Graphic guides to big ideas
All titles: 176pp with b/w illustrations throughout, 168 x 118mm. Canadian price $10.99
POS & stockpacks Spinner (holds 140 books) A2 Poster Bookmark (x10) 48-copy stockpack (2 x all 24 titles)
9781840469431 9781840469561 9781840469509 9781840469448
Free with order for 140 books Free Free £335.52
UK Sales: To order books or discuss special promotions speak to your Faber rep or get in touch with the Faber sales department – 0207 927 3800 / sales@faber.co.uk Orders to TBS – UK: 01206 255678 / sales@tbsltd.co.uk; Export: 01206 255644 / export@tbs-ltd.co.uk Publicity: Najma Finlay, Head of Publicity, Icon Books – 0207 700 9962 / najma.finlay@iconbooks.co.uk All other enquires: Andrew Furlow, Sales and Marketing Director, Icon Books – 0207 700 9961
Overseas: Canada – Penguin 416 925 2249 / info@penguin.ca
South Africa – Book Promotions 021 707 5700 / enquries@bookpro.ca.za
Australia – New Zealand Allen & Unwin 612 8425 0100 / info@allenandunwin.com
Singapore – Malaysia 63199331 / enquiry@penguinbooks.com.sg
Cleverer by design in 2009!
Design © www.edwardbettison.com
Introducing 2009 blad A3_1.indd 1
14/3/09 13:24:46