FITBIT WELLNESS ACTION PLAN! Prepared by Andrew Le!
INTRODUCTION “Our mission is to empower employees to live healthier and more productive lives, resulting in a culture in which employees feel engaged everyday” OBJECTIVES • • • • • • • •
Increase productivity and efficiency Drive employee engagement Build employer brand Promote a healthy lifestyle Create a culture of health Increase accessibility to technology Trigger employees to get active 50 registrations (out of 300 employees)
DASHBOARD
COMMUNICATIONS PRE-LAUNCH 1. DIRECT EMAIL Send direct email with banner ad to all staff hinting at “something big”. This will generate awareness, create hype and ignite discussion. Possible slogans for use in the banner ad include “Life is what you make it, fitness is how you live it”, “Get fit, have fun!” and “We’re about to love stairs even more”. 2 examples below.
2. POSTERS Adapt A4 posters from the banner ads above and strategically place in office kitchens, photocopying rooms, stairwells, display/construction offices. Include healthy eating tips.